Crafted with premium Japanese wheat flour, authentic hojicha, chia seeds and dark rye for a soft, fluffy and roasted bread experience.
KUALA LUMPUR, 5 AUGUST 2026 – As Japanese-inspired flavours continue to find their way into Malaysians’ everyday routines, consumers are increasingly seeking simple ways to enjoy premium experiences from the comfort of home. Recognising this growing appreciation for everyday indulgence, Sunshine Bakeries introduces the new Sunshine KOMUGI GOLD Hojicha Loaf, a limited-edition creation launching on 5 August 2026.
Unlike traditional Japanese green tea, hojicha is slowly roasted over high heat, giving it its signature roasted aroma, smooth taste, and naturally mellow character. Loved across Japan for its comforting flavour profile, hojicha has become a popular choice among those seeking a more refined yet approachable tea experience. Drawing inspiration from these qualities, Sunshine
Bakeries transforms this beloved tea into an everyday staple, offering Malaysians a new way to enjoy its distinctive taste beyond the teacup.
As the third addition to the KOMUGI GOLD range, the Hojicha Loaf continues Sunshine Bakeries’ commitment to crafting premium breads using carefully selected Japanese ingredients while staying true to the soft and fluffy texture the brand is known for. Made with premium Japanese wheat flour, authentic hojicha, chia seeds and dark rye, every loaf delivers a delicate roasted tea aroma with a subtle, well-balanced flavour, complemented by the satisfying crunch of chia seeds for added texture in every bite.
As premium food experiences become increasingly woven into everyday lifestyles, Sunshine Bakeries continues to evolve the KOMUGI GOLD range by drawing inspiration from the ingredients, flavours and traditions that define Japanese craftsmanship. The new Hojicha Loaf offers a simple yet elevated way to enjoy these qualities, whether as a wholesome breakfast, an afternoon tea companion or a comforting snack at home. By bringing the essence of hojicha into an everyday loaf, Sunshine Bakeries transforms familiar moments into something just a little more special.
Now, everyone can recreate the comforting warmth of hojicha whenever the moment calls for it, right from your most comfortable space! Starting today, the limited-edition Sunshine KOMUGI GOLD Hojicha Loaf is now available at major retailers and convenience stores across Klang Valley, Negeri Sembilan, Penang, Johor Bahru, Malacca, Ipoh, Kuantan, Alor Setar, Kuala Terengganu and Kota Bharu. Halal-certified and crafted with premium Japanese ingredients, it offers Malaysians a new way to experience the warmth and depth of authentic hojicha in a soft and fluffy loaf that fits effortlessly into everyday life.
For more information, visit the official website (https://www.sunshinebakeries.com.my/) or follow Sunshine Bakeries on Instagram (@sunshinebakeries.my) and Facebook (@Sunshine Bakeries Malaysia).
