Ayam Brand™ Pulled Chicken Introduces Three Bold New Flavours to Match Every Mood on Your Table
KUALA LUMPUR, 5 August 2026 – Ayam Brand™ is giving Pulled Chicken a bold new
chapter in Malaysian kitchens, celebrating how familiar flavours and a little creativity can
transform everyday meals into something worth talking about. Long enjoyed as a quick
fix for sandwiches and wraps, Ayam Brand™ Pulled Chicken is now stepping into a whole
new role on the Malaysian dining table. That is the spirit behind Makan Lain Macam,
Ayam Brand™’s celebration of our food culture, where Malaysians have always had a
special way of turning the everyday into something a little more exciting.
Every Mood Has a Flavour
Ayam Brand™ Pulled Chicken is now available in five variants, including three exciting new additions: Teriyaki Sauce, Black Pepper, and Spicy Korean Gochujang Sauce, joining the existing Mayonnaise and Hot Chilli flavours that Malaysians already know and love. Each new flavour brings its own personality and recipe inspiration to the table, giving Malaysians three new reasons to reach for a can and cook something different.
Every Mood Deserves More Than a Sandwich
Pulled chicken has long been known as a convenient pairing with bread and wraps, but Ayam Brand™ is rethinking what it can be. Through Makan Lain Macam, Ayam Brand™ is showing how this pantry staple can take centre stage in truly Malaysian meals, from rice bowls and tiffin lunches to pasta, salads, and quick family dinners. And the best part? Ayam Brand™ Pulled Chicken pairs beautifully with other Ayam Brand™ products too, think Baked Beans, Chickpeas, and Mixed Bean Stew, proving that a great meal doesn’t have to be complicated.
Looking for some Makan Lain Macam inspiration? Try these to get started:
Teriyaki Pulled Chicken Donburi
A Japanese-inspired rice bowl that comes together in minutes, comforting,
satisfying, and surprisingly simple.
Black Pepper Chicken Stew
Bold, punchy, and full of flavour, perfect over rice or paired with your favourite
Ayam
Gochujang Chicken Bibimbap
A spicy Korean-inspired bowl that turns a regular weeknight dinner into something
a little more exciting.
Made with tender pulled chicken, Ayam Brand™ Pulled Chicken is designed for
wholesome meals with minimal effort or fuss. It is a smart everyday choice whether you
are a student, a busy parent, or just someone looking for a quick and satisfying meal after a long day. Whatever the occasion calls for, there is always a mood for it and a flavour to match. Most importantly, just like all Ayam Brand™ products, it contains no added preservatives, with freshness and quality naturally preserved through the retort
sterilisation process, keeping every can safe, shelf-stable, and ready whenever you are.
Just real, quality ingredients you can feel good about.
“With these new flavours, we want to spark that curiosity in the kitchen and show that a
can of Pulled Chicken can do so much more than what you’d expect. Whatever mood you
are in, whatever meal you are making, we hope Ayam Brand™ Pulled Chicken becomes
the ingredient that makes it a little more carik menarik.” says Teoh Wei Ling, Marketing
Director at Ayam Brand™
Ready to discover your chicken mood? Pick up the new Ayam Brand™ Pulled Chicken
flavours of Teriyaki Sauce, Black Pepper, and Spicy Korean Gochujang Sauce at your
nearest supermarket or shop online via Ayam Brand™’s Official Stores on Shopee and
Lazada.
For more recipes and updates, visit www.ayambrand.com.my or follow @ayambrandmy
on Instagram and Ayam Brand™ Malaysia on Facebook.
