Harim, South Korea’s leading agribusiness group best known for its vertically integrated poultry operations, has introduced a new Chicken Breast Protein Meal Replacement Drink. This savory protein beverage delivers 21g of protein per 240ml pack, marking a significant innovation in Korea’s functional food market.
- Protein Density: 21g per serving — equivalent to ~3.5 eggs.
- Base: Oven‑grilled chicken breast broth for depth of flavor.
- Amino Acids: Complete profile with all 9 EAAs + BCAAs.
- Calories: 120 kcal per serving.
- Nutritional Profile: Low sugar (3g), low fat (2.3g), zero cholesterol.
- Technology: Harim’s proprietary ICBP (Isolated Chicken Breast Protein) and hydrolyzed protein powder for enhanced absorption.
- Format: 240ml packs
- Launch date: April 2026
Harim’s launch stands out in several ways. Thailand may have pioneered chicken breast smoothies, but taste has often been the stumbling block. Harim’s broth‑based formulation seeks to overcome this challenge by offering a clean, savory profile that feels more natural to consumers.
Beyond taste, the drink is designed for convenience, positioned as a true meal replacement option that fits seamlessly into busy routines, workouts, or everyday snacking.
When it comes to protein quality, Harim combines isolated chicken breast protein with hydrolyzed powder to ensure high digestibility and balanced nutrition, matching the standards of more established protein formats.
Finally, the product signals a market shift. In South Korea, chicken breast protein is widely consumed in solid form, while protein beverages are already growing fast. Harim’s launch is among the first to bring chicken breast protein into a savoury, RTD format — expanding functional beverage options beyond whey and soy.
Ingredients: Chicken breast broth sauce (chicken, onion, garlic, ginger, salt, water, chicken paste), isolated soy protein, isolated soy protein powder, yucca extract, nutritional fortifier, xanthan gum, salt, acidity regulator, emulsifier, cellulose, silicon dioxide, isolated chicken breast protein, stevia sweetener, acesulfame potassium, and sucralose.
