Malee Group Public Company Limited (MALEE) has reported strong financial results for the second quarter of 2025, achieving total revenue of THB 2,014.9 million, reflecting a 10.4% increase quarter-over-quarter (QoQ). Net profit rose to THB 81.1 million, marking a 14.5% growth from the previous quarter. This impressive performance was largely fueled by a surge in coconut water orders from both domestic and international clients in its contract manufacturing business (CMG).
In the branded product segment, Malee COCO, the company’s flagship coconut water brand, made significant strides following the appointment of Zhang Linghe, a leading Chinese superstar, as brand ambassador. His endorsement played a pivotal role in boosting brand visibility and consumer engagement, particularly in China, where Malee COCO recorded a 34% sales increase in Q2 compared to Q1.
CEO Mr. Ekarin Pinij attributed the company’s success to robust growth across both domestic and international markets. The CMG segment saw notable expansion, especially in coconut water, ready-to-drink tea and coffee, and newly launched dairy products—reflecting evolving consumer preferences toward healthier and more convenient beverage choices.
Malee’s portfolio of branded products—including Malee fruit juices, Malee COCO coconut water, Farm Chokchai ready-to-drink milk, and Malee canned fruits—continued to perform strongly, resonating with health-conscious and lifestyle-driven consumers. The strategic marketing campaign featuring Zhang Linghe as the brand’s first ambassador in the Asia-Pacific region further strengthened brand recognition and consumer trust.
Gross profit for Q2 2025 reached THB 403.2 million, up 7.7% QoQ, in line with the growth in CMG sales. Operational excellence remains central to Malee’s strategy, with enhancements to its ERP systems, adoption of IoT technology for real-time machine monitoring, and integration of AI into backend operations to boost productivity and responsiveness.
Looking ahead to the second half of the year, Malee aims to solidify its leadership in the premium fruit juice and coconut water segments by introducing new products tailored to modern consumer lifestyles. The company also plans to diversify its CMG portfolio with offerings such as plant-based milk, dairy-based beverages, tea, and coffee, while continuing to optimize margins, logistics, and inventory management to meet rising market demand.
The Group recorded total operating revenue of THB 3,824.2 million for the first half of 2025, reflecting a 12.6% year-on-year decline, primarily attributed to reduced sales in the company’s canned fruit and fruit juice categories.
Revenue from the contract manufacturing business (CMG) also declined across both domestic and international markets, including products under the company’s own brand within the same segments.
However, this downturn was partially offset by increased orders from key clients in the dairy product segment, new customers in the ready-to-drink canned coffee category, and strong demand for coconut water, which continues to perform well in international markets.
Net profit attributable to the major shareholders was THB 152.0 million, decreased by 38.7% YoY, corresponding to the decrease in gross profit.
According to Nielsen data, the domestic market value for ready-to-drink vegetable and fruit juices over the 12-month period ending June 2025 (Moving Annual Total, MAT) stood at THB 11,060 million, representing a 2.7% decline compared to the previous year.
