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Enjoy A Taste of Malaysia, Everyday with Ayam Brand Local Pastes

Ayam Masak Merah Nasi Minyak

Authentic Malaysian Taste Made Quickly and Conveniently in Your Kitchen

Shah Alam, October 25, 2024 – Fact: Every time Malaysians travel abroad, we almost immediately miss the taste of home. You don’t need to be homesick to celebrate Malaysia’s rich culinary heritage when you can savor the authentic taste of Malaysia in your own home with Ayam Brand cooking pastes.

From everyday meals to festive dishes, Ayam Brand pastes delivers effortlessly. Whether it’s a curry in a hurry for breakfast, a nostalgic lunch or dinner or a special festive dish Ayam Brand cooking pastes make it easy to recreate beloved Malaysian recipes at home.

Eight Authentic Cooking Pastes For A Taste of Malaysia

Ayam Brand Local Pastes range

There are eight Ayam Brand cooking pastes to enjoy including Chicken Curry Paste, Sambal Tumis Paste, Asam Pedas Paste, Rendang Paste, Fish Curry Paste, Spicy Tomato Paste, Kurma Paste and Hot Chilli Creamy Coconut Paste. At an affordable RM5 per pack, all eight Ayam Brand  local pastes are guaranteed to deliver authentic flavors and can easily serve four adults.

Good things like Ayam Brand cooking pastes are delicious and simple, quick and easy and so convenient. They are the culinary secret sauce for home cooks, busy professionals or families looking for quick and easy yet delicious meal solutions, and for food enthusiasst who want to recreate traditional Malaysian recipes.

Ayam Brand cooking pastes are made using fresh ingredients based on traditional local recipes. They are free from preservatives, do not contain added MSG or artificial coloring, ensuring the genuine, heritage taste of Malaysia, just like nenek used to make. By getting the recipe just right, Ayam Brand helps you achieve the authentic taste of Malaysia easily.

Conveniently packed in individuals packs, these pastes are perfect for flexible and hassle-free cooking. Transform your meals in minutes by simply adding the local paste of your choice to a protein or a vegetable, and depending on the dish, adding Ayam Brand Coconut Milk for a creamier finish.

Did we mention that all Ayam Brand cooking pastes are certified Halal by JAKIM making it safe and suitable for all consumers.

Ready To Experience A Taste of Malaysia with Ayam Brand Cooking Pastes?

If you are new to Ayam Brand cooking pastes here are some ideas to get you started. Try Fish Curry or Chicken Curry with Roti Jala for breakfast. Follow the instructions on the pack, and you will have the true breakfast of champions! Spice up lunch or dinner time with Hot Chilli Creamy Coconut like mum makes, or Asam Pedas Mackerel that’s reminiscent of Melaka. For festive flair experiment with Masak Merah paste or the perennial favorite Rendang paste!

The Ayam Brand Beli & Menang Kaw-Kaw Contest

Yet another reason to enjoy A Taste of Malaysia is the Ayam Brand Beli & Menang Kaw-Kaw nationwide contest from October 1 to November 30 2024 with jaw-dropping prizes totalling up to RM 220,000, including a Perodua Ativa 1.0L Turbo X , Dyson products and more amazing rewards. To join purchase any Ayam Brand products worth RM20 or more in a single receipt, Whatsapp your receipt photo to enter. More details visit : https://www.ayambrand.com.my/belidanmenangkawkaw

Here we share just two of the many authentic dishes you can create in your own kitchen with Ayam Brand pastes.

Spicy Tomato Chicken with Nasi Minyak

Masak Merah dishes of spicy tomato pastes are a mainstay at celebratory feast. Create your own feast at home with this recipe that is surprisingly simple yet tastes and looks fantastic.

In a wok add oil and cook approximately 300gm of chicken until medium well and set aside. In the same wok, saute two red onions that have been cut into rings. Next, pour in one pack of Ayam Brand Spicy Tomato Paste (180g) and 75ml of water, and mix well. Now add the cooked chicken and stir until coated. Let it simmer for the sauce to permeate the chicken. For the finishing touch, garnish with Ayam Brand Garden Peas. Serve with Nasi Minyak for the full festive feel.

Prep time: 5 minutes, cooking time:  20 minutes, serves: 4 to 5 pax

There are so many reasons to add Coconut Milk Moments to your diet especially when it is as convenient, fresh and safe as Ayam Brand Coconut Milk!

Asam Pedas Mackerel

Asam Pedas Mackerel

This everyday delight comes together quickly and will soon become part of your regular week night meal rotation. Heat oil in a pot to saute 1 sliced onion, 3 cloves of minced garlic and a thumb-sized piece of garlic that has been minced until soft. Stir in the Ayam Brand Asam Pedas Paste (180g) and 1 chopped tomato and cook until the tomato softens. Pour in one cup of Tamarind juice and bring to the boil. Next add in the contents of one can of Ayam Brand Mackerel in Tomato Sauce 425g, and simmer for 10 minutes to combine the flavours. Taste for salt and if desired add a tablespoon of sugar to balance out the flavours. Dish out. Optional garnish includes sliced red chillies and cilantro. Serve with rice.

Prep time: 10 minutes, cooking time:  20 minutes, serves: 4 to 5 pax

Enjoy a Taste of Malaysia in the comfort of your home with Ayam Brand cooking pastes. Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

Colour Your Home with Coway NeoN’s Vibrant Colour Selection

Coway Malaysia introduces Coway NeoN, its first compact water purifier lineup available in a diverse range of colour designs with self-service option

KUALA LUMPUR, 28 OCTOBER 2024 – Coway, the Best Life Solution Company, is proud to unveil its first vibrant range of compact water purifiers that combine functionality with style. These water purifiers empower Malaysians to express their personal style, adding a splash of colour to their homes while enjoying, clean, purified water at an affordable price.

Available in five eye-catching colours, Porcelain White offers a clean, bright look that seamlessly blends into any kitchen, while Pebble Gray adds a modern touch with versatile neutral tones. Mint Green brings a refreshing pop, while Peach Pink radiates warmth and vibrancy, making any space feel more welcoming. And for a touch of calm, Ciel Blue lends a cool, timeless charm that is perfect for any décor.

Alongside its eye-catching design, Coway NeoN is packed with innovative features crafted to enhance the customer experience. The upgraded Coway Nanotrap™ Filter guarantees cleaner, safer drinking water, boasting a larger membrane area for enhanced filtration efficacy. This advanced filter effectively removes heavy metals like mercury, lead, iron, and aluminium, as well as harmful viruses and bacteria, including norovirus and E. coli. Additionally, the Coway Plus Inno-Sense Filter eliminates odorous substances, residual chlorine, dissolved pollutants, and more, delivering better-tasting water for your daily drinking routine.

Convenience is at the heart of Coway NeoN, featuring one-touch volume and temperature presets for instant access to hot, cold, or ambient water. Users can choose from preset volumes of 250ml or 500ml, or customise the desired volume with the smart My Cup setting, ensuring they get the perfect amount of water at their preferred temperature with a single touch.

Kyle Choi, Chief Executive Officer of Coway Malaysia shared, “Tailored for those who appreciate both function and flair, Coway NeoN offers a stylish and budget-friendly solution that fits your lifestyle. We believe homes should reflect the personalities of their residents. With Coway NeoN’s vibrant colour options, we are transforming how a water purifier can be a part of that expression, letting Malaysians create a living space that feels uniquely their own.”

Coway NeoN also stands out as an affordable option, making it accessible to all Malaysians from all walks of life. It offers flexible maintenance support, allowing customers to choose between Heart Service, where Coway’s caring personnel provide professional regular on-site maintenance, and Self-Service, perfect for those who prefer privacy or have busy lifestyles. With Coway NeoN, customers can enjoy refreshing, purified water in captivating colours without breaking the bank, combining style and value in every sip.

As the first in Coway Malaysia’s water purifier lineup to feature a wide array of colour options, Coway NeoN sets a bold precedent for blending colourful self-expression with functionality. With its compact size and sleek design, it invites Malaysians to embody their unique personalities and personal style, turning a functional item into a reflection of their individuality. For more information about Coway NeoN water purifier, please visit www.coway.com.my.

Shopee Affiliate Drives Exponential Growth for Malaysian Brands on Shopee Mall

Shopee Superstar Awards 2024 will be livestreamed on Shopee Mamak channel on Shopee Live starting at 6pm

Affiliates Leverage Shopee Live and Shopee Video to Drive 59% Revenue Growth 

KUALA LUMPUR, 28 October 2024 – The Shopee Affiliate program has become a vital growth engine for Malaysian brands on Shopee Mall, driving remarkable visibility and sales. By leveraging digital content and influencer partnerships, verified brands and authorised distributors have achieved significant success, leading to a 59% year-to-date revenue increase and a significant rise in daily orders on the platform compared to the same period last year.

The impact of the Shopee Affiliate was particularly pronounced during Shopee’s recent 10.10 Brands Festival, where they created nearly one million Shopee Videos, resulting in a staggering 36-fold increase in sales for new Shopee Mall sellers compared to regular shopping days. This surge has enabled local brands to connect with a wider, more engaged audience.

Shopee Affiliates have effectively utilised Shopee’s innovative features such as Shopee Live and Shopee Video to drive traffic, raise awareness, and achieve remarkable success for brands. Livestreaming alone has led to a remarkable 980% revenue increase for Shopee Mall sellers compared to the same period last year, with live sessions experiencing a 491% growth that has significantly boosted daily orders. Together with affiliates who create compelling content, local brands are gaining unprecedented exposure and fostering deeper connections with diverse audiences across various product categories.

This year, influencer-driven marketing, combined with the effective utilisation of tools like Shopee Live and Shopee Video, has propelled Malaysian brands to new heights on Shopee Mall, with local brands dominating various categories. HABIB reigns supreme in the jewellery market, renowned for its distinctive, world-class pieces. Panda Eyes leads in Muslimah fashion, offering stylish, modest apparel that resonates with Malaysian consumers. Dr. Cardin has solidified its position as the go-to brand for comfortable footwear. Alpro Pharmacy has emerged as a top performer in the Health & Beauty category, providing a wide range of trusted products that cater to diverse customer needs. In the Electronics category, Vinnfier Malaysia stands out for its affordable, high-quality audio accessories.

Henry Ting, Founder of TTRacing from Ipoh Perak is the top local brand in Home & Living category in Shopee Mall

In the Home & Living sector, TTRacing from Perak has dominated with its popular gaming chairs. According to Henry Ting, founder of TTRacing: “Collaboration with influencers via Shopee Affiliates has driven new traffic, contributing 30% to our monthly sales. This strategy has doubled our orders in six months and boosted sales by 188%. We’re committed to leveraging these tools for even greater success.”

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, highlighted Shopee’s dedication to empowering local brands by connecting them with the right audiences: “Shopee strategically matches affiliates with local brands based on personality, audience demographics, and unique brand alignment, helping sellers reach the right customers with greater impact. Coupled with powerful tools like Shopee Live and Shopee Video, this approach allows brands to amplify their reach, grow sales, and foster deeper connections, building credibility and contributing to the local economy.”

In celebration of the contributions made by Shopee Affiliates, Shopee will host the inaugural Shopee Superstar Awards on 29 October. This event will honour creativity, innovation, and dedication in driving brand growth, recognising the vital role these affiliates play in enhancing Malaysia’s e-commerce landscape and contributing to the economy. The awards ceremony will be livestreamed on Shopee Mamak channel on Shopee Live at 6PM.

Set your reminders, join the celebration and discover the affiliates behind the success of Malaysian brands at https://shopee.com.my/SSA-2024.

Vico chocolate malt beverage expands into ice cream, launches collaboration with Didi & Friends

Image credit: Double Bells

Maestro Swiss, the maker of Vico chocolate malt beverage, has unveiled its latest Vico in a new ice cream format. The new product is a collaboration with Double Bells, a local ice cream brand.

As consumers express support for local brands in response to the Middle East conflict, Vico is emerging as a strong contender in the chocolate malt beverage segment.

The Vico brand has also launched a new collaboration with Didi & Friends, a popular 3D-animated musical edutainment cartoon for kids in Malaysia. The new Vico featuring Didi & Friends is now in the market.

Nuuna launches innovative Nasi Lemak noodles

Twenty-Twenty Food Industry Sdn. Bhd., the maker of Nuuna noodles and a unit BERNAS, has recently introduced the first-ever Nasi Lemak-flavoured instant noodles and instant vermicelli in Malaysia. Nuuna has taken a creative approach to the classic nasi lemak, reimagining it in a noodle format to appeal to adventurous eaters.

Image credit: Nuuna

The company has also released the new Spicy Cheese instant noodles and instant vermicelli that combine the fiery heat and creamy cheese.

Tao Bin gets into the Halloween spirit

Tao Bin, Thailand’s innovative vending machine, is getting into the Halloween spirit with 15 spooky drink creations featuring PepsiCo beverages (Pepsi/7Up). Each drink has a unique blend of ingredients, often combining unexpected flavours. Here are a few examples:

  • Ghostly Bone Powder: (7Up + caramel + milk + Ovaltine topping)
  • Mortuary (Pepsi + caramel + milk)
  • Raising a Ghost: (7Up + strawberry + milk + Ovaltine topping)

Additionally, there is a special contest for LINE Tao Bin members where they can win movie tickets and discount codes by playing a game after purchasing a participating drink.

Tao Bin’s Halloween drinks serve as a testing ground for new and innovative flavours, allowing the company to gauge consumer interest and preferences.

 

Green Spot unveils plant-based drinks Mixed Nuts and Oat Milk

Thailand’s Green Spot Co Ltd, known for its Vitamilk and V-Soy brands, has expanded its plant-based drink offerings in Thailand with the launch of Mixed Nuts and Oat Milk.

Mixed Nuts is a creamy blend of oats, almonds, hazelnuts and pistachios, plus a boost of antioxidants, vitamin E, D, calcium, folate and iodine. Oat Milk is low in fat with only 60kcal, ideal for those watching their calorie intake. Oat Milk is high in calcium, vitamin D, folate and iodine and is a source of vitamin A. Both products are likely to be free from soy.

 

Vitamilk offers soy milk in strawberry and yuzu flavours

Vitamilk, a popular soy milk brand from Thailand’s Green Spot Co Ltd, is looking to win over young consumers with its innovative flavours and adorable character branding. Vitamilk has expanded its flavour range with the addition of Japanese-inspired flavours Strawberry and Yuzu. The Yuzu flavour is particularly intriguing, bringing a unique twist to the traditional soy milk.

 

PepsiCo Thailand introduces festive Lay’s Stax flavours

PepsiCo Thailand has unveiled two new limited-edition Lay’s Stax flavours perfect for the holiday season: Corn Cheese and Smoked Salmon Pizza. Consumers are encouraged to use the two new flavours as Christmas decoration.

Image credit: Lay’s Thailand

Beyond the holiday season, Lay’s has also launched two new global flavors: Spanish Garlic Shrimp and Japanese Katsu Chicken. These flavours offer consumers a taste of international cuisine, right at their fingertips.

 

ZUS Coffee new Rosies series inspired by Roziana’s winning creation

ZUS Coffee has released its latest Rosie Series inspired by Roziana’s winning creation from the Battle of the Zurista 2023. The range includes three delicious drinks:

  • Ro-Ro-Rosie Frappé – Icy smooth, sprinkled with rose petals for that perfect final touch
  • Rosie Latté – The award-winning Zurista drink, smooth, floral, and as comforting as an old favourite
  • Rosie Cham Latté – A tea-coffee blend kissed with petals, a nod to sweet memories

In other news, ZUS Coffee has expanded the availability of its SOE series, featuring premium Guatemala beans. Now available at 105 outlets, the SOE series highlights the exceptional flavors of Guatemala’s El Regalito beans, known for their bold, bright taste with notes of chocolate and fruit.

 

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