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FedEx Empowers APAC Businesses to Navigate Global Trade Shifts with Confidence

By
Tan Heng Hong
-

Businesses are encouraged to adopt best practices, diversify supply chain strategies, and leverage FedEx solutions for efficient customs clearance

Malaysia, July 16, 2025 – Federal Express Corporation, one of the world’s largest express transportation companies, is helping businesses across Asia Pacific navigate an evolving trade landscape marked by tariff-induced uncertainties and heightened customs complexity. FedEx has been conducting webinars to help its customers stay agile in managing regulatory changes and responding to shifting trade environments. The response to its latest webinar series demonstrates the need for guidance within the business community. Over 6,500 participants registered from across the region.

The company’s role as experienced trade facilitators gives it a front-row seat to gauge sentiment in the business community.

One third (29%) of respondents attending FedEx webinars are not planning on changing their supply chain strategy.

More than half (52%) are considering supply chain diversification over the next 12 months to better adapt to global trade uncertainty.

A fifth (19%) are actively pursuing such plans.

Businesses have identified ongoing tariff uncertainty (41%) and increasing costs (29%) as both the drivers’ and key barriers to supply chain diversification.

These insights underscore the growing importance of leveraging best practices and the expertise of trade experts to tackle customs challenges and enhance supply chain resilience. 

“Resilience has become a strategic imperative in a trade environment of constant transformation through shifting regulations, changing trade flows, and digital disruption,” said Salil Chari, senior vice president of Marketing & Customer Experience for Asia Pacific at FedEx. “While many are adopting a ‘wait and see’ approach before making major strategic changes, the most future-ready businesses will be those that invest in flexibility, embrace innovation, and rely on trusted partners to stay ahead of change.”

Best Practices for Seamless Customer Experience Supported by FedEx’s Comprehensive Suite of Services

Amid ongoing regulatory uncertainty, businesses need to be better equipped to navigate increasing complexity. By leveraging the FedEx comprehensive suite of services, including digital trade tools and tailored solution guides, businesses can minimize delays, avoid unexpected costs and maintain operational efficiencies.

  1. Rely on Expert Guidance
  • Regularly check for expert guidance on tariffs, customs policies, and required documentation through reliable sources like the FedEx U.S. Tariff Hub.
  • Access FedEx Trade Solutions for personalized trade consulting, advisory solutions for immediate challenges, and managed solutions for ongoing compliance and regulatory needs. 
  1. Gather Essential Information for Seamless Clearance
    • Provide Clear and Accurate Product Descriptions: Include specific details such as material composition, intended use, quantity, and country of manufacture.
    • Use the Correct HS Codes: Ensure the appropriate Harmonized System (HS) codes are included in all shipping documents. Customers can leverage the enhanced HS code feature in FedEx Ship ManagerTMat fedex.com powered by the latest AI technology to improve compliance.
    • Include Manufacturer Identification Code (MID): For certain shipments, particularly textiles and apparel, provide the MID code on both the Air Waybill and commercial invoices to ensure smooth customs clearance.
    • Prepare for Formal Entry Requirements: Ensure the consignee’s Employer Identification Number (EIN) or Social Security Number (SSN) is included for formal entry shipments to avoid delays or returns.
  2. Leverage Tailored Digital Trade Tools
    • Utilize tools such as FedEx Global Trade Manager to estimate duties and taxes, identify applicable tariffs, and access essential trade resources.
    • Take advantage of Electronic Trade Documents to electronically submit data, enabling paperless processing and accelerated customs clearance with reduced delay risks. 
  1. Select a Reliable Logistics Expert with a Robust Global Network
  • Customers can leverage the comprehensive FedEx portfolio of day-definite parcel and freight services that balance speed with competitive pricing to support their business growth. With its one-stop solution, designed to handle everything from single packages to large pallet or container shipments.
  • FedEx also continues to invest in infrastructure to support regional trade. In addition to its strong intra-Asia network, the recent launch of a direct Singapore-Anchorage flight improves transit times between Southeast Asia and the U.S., offering faster delivery options for businesses in the region. FedEx also launched a new flight connecting its Asia Pacific Hub in Guangzhou, China to Bangalore, India and onwards to Liege and Paris in Europe in November last year. The flight operates five times per week to enhance intra-Asia and Europe connectivity.

As global trade dynamics shift, FedEx trade expertise, industry-leading customs clearance capabilities, and game-changing digital solutions, empower its customers to navigate customs complexities with confidence and seize new opportunities.

To stay informed of the latest tariff policy changes and access FedEx’s latest solutions and support, businesses are encouraged to explore the FedEx U.S. Tariff Hub and contact their local FedEx representative for personalized support.

About the Webinar Data

FedEx conducted U.S. Tariff Webinars in Australia, China, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam in April & May 2025. Attitudes to the current trade environment were polled as part of the optional online post-webinar satisfaction survey.

About Federal Express Corporation

Federal Express Corporation is one of the world’s largest express transportation companies, providing fast and reliable delivery to more than 220 countries and territories. Federal Express Corporation uses a global air-and-ground network to speed delivery of time-sensitive shipments by a definite time and date.

 

Betagro Sets to Expand Its Pet Food Growth with New Brand Ambassador, ‘Daou’, Offering ‘Every meal is a shield’ for Beloved Cats

By
Tan Heng Hong
-

Bangkok – 16 July 2025 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, introduces its cat food campaign ‘Cat Leader Chooses CAT n joy’, naming a rising star, Daou-Pittaya Saechua, playfully crowned as the ‘Cat Leader’, as the first-ever brand ambassador. This dry cat food, developed by Betagro’s veterinarians and pet food nutritionists, features a unique ‘Triple Protection’ including Lysine, Prebiotics, together with Zinc and Omega, which are designed to support natural immunity, defend against viruses, aid digestion, and nourish skin and coat health. This helps ensure that cats can stay healthy, happy, and enjoy every moment. The campaign targets cat owners who prioritize the well-being and happiness of their feline companions.

Mr. Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, stated that “The pet market continues to grow steadily in Thailand, driven by the rising of pet humanization trend where pets are treated as part of the family. Betagro is committed to expanding its presence in pet food segment with high-quality products and brand communications which resonate with younger consumers and true cat lovers. Partnering with Daou-Pittaya is a key brand strategy for CAT n joy, reinforcing our brand value and strengths. Our goal is for CAT n joy to become top of mind among cat lovers – because we believe that not only do people deserve ‘Better Food’, but also pets do.”

Daou-Pittaya Saechua, the first-ever brand ambassador of CAT n joy, said that “It’s a great honor and joy to serve as the first brand ambassador for CAT n joy. To me, my cat is like my own child – I have raised it with love and care, so choosing the right food has always been a top priority. I believe CAT n joy products deliver both great taste and essential nutrition for cats and I hope every cat gets to enjoy the same quality food my own cat does.”

Check out the campaign video, ‘Cat Leader Chooses CAT n joy’ here. CAT n joy products are now available at pet food stores and major department stores, including Tops Supermarket, Lotus, Big C, Foodland, and Mr.DIY, as well as online platforms including Shopee and Lazada.

Stay updated on the latest news and activities on Facebook (CAT n joy), LINE Official Account (@catnjoy), and CAT n joy’s website.

#CATnjoyxDAOU #ต้าห์อู๋จ่าฝูงแมว #Everymealisashield #ให้ทุกมื้อคือการปกป้อง #3พลังเสริมภูมิคุ้มกัน

New Café Senmo Coffee Brews Up Resorts World Singapore With A Blend Of Local Taste And Nostalgia

By
Tan Heng Hong
-

The new mojo of Sentosa celebrates flavours of the past, present and future
with over 20 drinks to choose from

SINGAPORE, 16 JULY 2025 – Escape the everyday as Senmo Coffee, the sunny shore’s newest coffee sensation, debuted this July at Resorts World Sentosa. Spanning 764sqft, Senmo Coffee invites all to escape from the tropical heat with quality coffee and pastries, each infused with local flavours.

ABOUT SENMO COFFEE 

More than just a café, Senmo Coffee is a celebration of Sentosa’s long legacy and magic experienced by all generations. Its very name, “Senmo,” comes from “Sen” for Sentosa and “Mo” for mojo – a nod to the island’s unique spirit and charm. Guarded by the brand mascot, Senmo, a pink dolphin, serves as a heartwarming tribute to the carefree childhood days spent with Sentosa’s iconic pink dolphins. This symbol seamlessly weaves Sentosa’s cherished history with its vibrant present.

Senmo Coffee invites you to join us on a sensory journey through flavour, fragrance, and fond memories.

SIGNATURE SIPS & SWEET TREATS 

From Left to Right: Pandan Coconut Latte (SGD$8), Pandan Coconut Soda (SGD$6.60), Coffee Mojito (SGD$8.40)

Step into Senmo Coffee where every craving finds its perfect match. Senmo Coffee presents over 20 drinks, from classic coffee, speciality creations that honours Singapore’s rich heritage to soda, tea and slushies – the perfect refreshment any time.

At the forefront of the menu, Senmo Coffee presents Pandan Coconut Latte (SGD$8) – creamy, aromatic blend that captures the very essence of Singapore, offering a smooth coffee experience that’s both comforting and uniquely local. For a sparkling and equally refreshing escape from the tropical heat, one can opt for the Pandan Coconut Soda (SG$6.60), a burst of tropical flavour, perfect for cooling down on a sunny day in Sentosa. Senmo Coffee also proudly offers the Coffee Mojito (SGD$8.40), the brand’s inventive twist on a classic coffee, recreated with a hint of mint that delivers a refreshing punch with every sip.

From Left to Right: Rose Latte (SGD$7.80), Roselle Soda (SGD$6.60), Orange Slushy (SGD$8.80)

Beyond these standout highlights, Senmo Coffee’s diverse selection continues with must-have drinks such as Rose Latte (SGD$7.80) and Roselle Soda (SGD$6.60), perfect for those who appreciate subtly sweet and light floral notes.

Not forgetting the little ones, Senmo Coffee offers fruit-flavoured slushies, each served in an one-of-a-kind donut ring water bottle that’s theirs to keep with every slushy purchase. Additionally, Senmo Coffee also has non-caffeine options such as Babyccino (SGD$4.80) and Chocolate Milk (SGD$5.60).

Nanyang Coconut Rose Pastry (SGD$3.20)

And to perfectly complement the beverages, guests can fill their tummies with a wide selection of pastries with over 15 options to choose from. Among these, Senmo Coffee’s Yunnan speciality rose pastries, featuring Classic Double-Petaled Rose Pastry (SGD$3), Wholewheat Mochi Rose Pastry (SGD$3.60) and Nanyang Coconut Rose Pastry (SGD$3.20).

SENMO COFFEE EXCLUSIVE MERCHANDISE

From Left to Right: Senmo Ice King Cup in White (SGD$39.90), Senmo Ice King Cup in Blue (SGD$39.90)

Extend your Senmo Coffee experience beyond the café! For those who love to stay hydrated and refreshed, Senmo Coffee introduces the Senmo Ice King Cup (SGD$39.90), available in two colours – the perfect buddy to keep your beverage cool and memories warm. Senmo Coffee also offers the stylish Senmo Tote Bag (SGD$9.90), ideal for keeping all your essentials packed.

STORE OPENING AND NATIONAL DAY PROMOTIONS 

From Left to Right: Durian (SGD$14), Blue Pea Flower French Vanilla (SGD$12), Royal Chocolate (SGD$12), Mango Sorbet (SGD$12), Strawberry (SGD$12)

Join us in celebration! To commemorate the grand opening and Singapore National Day, Senmo Coffee will be rolling out exclusive promotions:

  • In collaboration with Miss Sweetie, Senmo Coffee will release 5 variations of 3D Merlion Ice Cream. Indulge in local flavours including Durian, Blue Pea Flower French Vanilla, Royal Chocolate, Mango Sorbet and Strawberry, with prices starting from SGD$12.
  • From 19 July to 9 August 2025, sign up for Senmo Coffee membership and purchase SGD$60 in value to enjoy SGD$89 in monetary value. Members who accumulate SGD$60 in spending will also receive 1 free drink voucher.
  • Be among the first 60 customers each day to spend SGD$18 and receive a complimentary Senmo x Merlion Fan.
  • Take home the Senmo Ice King Cup (U.P. SGD$39.90) for a special launch price of just SGD$29.90.
  • Share your Senmo Coffee moment on social media and enjoy a complimentary Senmo Coffee Rose Pastry, with each starting from SGD$3.

Beverage Solutions Brand DaVinci Gourmet Drives Sustainable Sourcing with Move to Rainforest Alliance Certified Cocoa

By
Tan Heng Hong
-

SINGAPORE, July 16, 2025 /PRNewswire/ — In a first among global food service beverage brands, DaVinci Gourmet, a brand under Kerry Group, has transitioned 100% of the cocoa used in its full range of sauces, syrups and powders to Rainforest Alliance Certified sources.

To drive awareness and help cafés make the switch, DaVinci Gourmet is offering the first 200 food service operators to join its Conscious Chocolate Campaign sustainable chocolate kits that include ethically sourced products, café-ready point-of-sale materials, and a recipe book co-developed with leading beverage creators featuring Rainforest Alliance Certified cocoa.

A new consumer study by Kerry reveals that 83% of consumers would choose a drink made with Rainforest Alliance Certified cocoa over one without certification. Consumers are also willing to pay 20% more for a chocolate drink made with sustainably sourced ingredients[1], sending a signal to the food service industry of the value of ethical sourcing.

While Rainforest Alliance Certified cocoa is available in retail chocolate bars, many chocolate-based drinks served in cafes and restaurants do not carry sustainable cocoa certification.

“DaVinci Gourmet is proud to lead the change to sustainably sourced ingredients because sustainability should be the standard. What’s more, while we use sustainable cocoa, we don’t pass on any extra cost to our customers,” says Eloise Dubuisson, General Manager, Food Service Brands, Kerry Asia Pacific, Middle East & Africa.

This recognition of the need for change is consistent with global trends: 78% of consumers say sustainability influences their purchase decisions[2].

With cocoa a core ingredient in café menus, the spotlight is now on what goes into food and beverages. World Cocoa Foundation and International Labour Organization reports continue to raise concerns over supply chain practices in some top-producing countries. Currently, Côte d’Ivoire and Ghana produce over 60% of the world’s cocoa.

“Customers no longer just seek flavour. There is growing expectation for brands to act on the environmental and social impact of what they serve,“ adds Dubuisson. “Every decision to source more responsibly, even at the café level, creates ripple effects across the industry. We can make chocolate a force for good.”

Rainforest Alliance Certified cocoa is sourced from farms that meet rigorous standards for environmental protection, responsible labour practices, and economic sustainability. Represented by the familiar green frog seal, the certification signals that the cocoa is grown more sustainably, thereby protecting forests, improving farmer livelihoods, and promoting more transparent supply chains.

“Every cup made with certified cocoa is a step toward more resilient farming communities and healthier ecosystems,” says Nina Rossiana, Markets and Partnerships at Rainforest Alliance. “When food service brands commit to responsible sourcing, they’re not just meeting consumer expectations but helping create real change.”

“We are not just switching our cocoa; we’re inviting others in the industry to join us,” says Dubuisson. “We want to empower cafés to serve drinks that don’t just taste good but feel good to offer. Sustainability is not simply good ethics. It is good business.”

[1] Kerry proprietary Research, 2024; online quantitative with1,000 consumers across 10 markets in APMEA

[2] IBM Institute for Business Value. (2022). Sustainability as a Business Imperative

The largest operator in Thailand, SUN VENDING, has signed up for Vend ASEAN 2025 to collaboratively create a grand event in the ASEAN self-service industry

By
Tan Heng Hong
-

Recently, Jacob Kong , the head of the Organizing Committee for VEND ASEAN, led a delegation to Thailand to engage in comprehensive cooperation discussions with SUN VENDING, the largest local operator. The two parties officially signed an agreement, and SUN VENDING will once again participate in VEND ASEAN, scheduled to take place in Bangkok from September 2 to 4, 2025. This collaboration aims to jointly promote innovation and advancements in the fields of smart retail and unattended services throughout Southeast Asia.

According to Mr. Kanet, the Vice President of Sun Vending, the participation at the Vend ASEAN 2024 Vending Expo was highly successful. Consequently, the company will continue to support the 2025 exhibition and will host a series of activities to celebrate the 50th anniversary of the group’s establishment at the exhibition site.

The Strong Alliance for Exploring the New Blue Ocean of Smart Retail in ASEAN

With the rapid development of the digital economy in Southeast Asia, the demand for vending machines and intelligent service devices has surged. According to statistics, the market size of self-service devices in the ASEAN region increased by 28% year-on-year in 2023, making it one of the fastest-growing markets in the world. “We are witnessing the explosive growth of smart retail in Southeast Asia. By collaborating closely with leading local enterprises like SUN VENDING, VEND ASEAN aims to become a premier interface for the integration of technological innovation and business practices, continuously enhancing the development of the industry ecosystem,” said Kong Xiangfei.

In this collaboration, the Organizing Committee of VEND ASEAN will leverage its extensive experience in exhibition operations and international resource integration, while SUN VENDING will utilize its local channel advantages and industry influence to jointly facilitate the execution of the exhibition in Thailand. Reports indicate that this expo is anticipated to attract over 200 exhibitors from 20 countries worldwide, along with buyers from more than 70 countries and regions. The exhibition will encompass areas such as intelligent retail terminals, unattended service technologies, payment systems, and Internet of Things solutions.

Enhancing Regional Cooperation and Exploring the Future of the Industry

During the visit, the delegation from the Organizing Committee and the senior management of SUN VENDING engaged in in-depth discussions on various topics, including market trends in Southeast Asia and the localization of technology adaptations. SUN VENDING has achieved remarkable success in the vending machine sector in Thailand, operating over 18,000 vending machines. Given SUN VENDING’s development trajectory and its ongoing expansion strategy within the industry, the number of vending machines in operation is likely to continue to grow steadily.

These vending machines are widely distributed throughout Thailand. From the bustling commercial centers in Bangkok to densely populated areas such as office buildings, schools, shopping malls, and transportation hubs in 26 other provinces, Sun Vending’s machines are prominently visible. With such an extensive vending machine network, Sun Vending holds a significant market share in Thailand, consistently leading the development trends of the self-service industry and providing the public with a new and convenient shopping experience.

Empower Industrial Upgrading and Establish a Regional Benchmark

The self-service device market in Southeast Asia is experiencing an average annual growth rate of 18.7%. According to data from Frost & Sullivan, the number of intelligent terminals in this region is expected to exceed 6.5 million by 2025. Leveraging its geographical advantages, VEND ASEAN 2025 will extend its influence to emerging markets such as Thailand, Vietnam, and Indonesia. By serving as a pivotal link, the expo will facilitate the establishment of an industry cooperation network between China and Thailand, as well as between China and ASEAN, effectively pressing the “acceleration button” for regional economic integration and technological innovation.

With the participation of leading companies such as SUN VENDING, Bostech, and HI TOP, the expo will further solidify its position as the “barometer of smart retail in Southeast Asia” and serve as a crucial platform for global enterprises to explore the ASEAN market.

The Future of Asia’s Foodservice Unveiled in Singapore as Restaurant Asia 2025 and SIGEP Asia 2025 Officially Open

By
Tan Heng Hong
-
Restaurant Asia 2025 and SIGEP Asia 2025: MOU Signing witnessed by SMS Low Yen Ling and Benjamin Boh RAS President

449 brands & exhibitors from 41 countries, industry leaders & key players, and conference delegates convene to shape the future of F&B, Hospitality and HoReCa in Asia

Marina Bay Sands Singapore, Sands Expo & Convention Centre

Halls A, B, and C, Level 1, 10 Bayfront Avenue, Singapore 018956

16 July to 18 July: 10 AM to 6 PM

restaurantasia.com.sg | sigepasia.com.sg

Singapore, 16 July 2025  –  Southeast Asia’s most influential foodservice and hospitality trade shows – Restaurant Asia 2025 and SIGEP Asia 2025 – officially opened their doors this morning at Marina Bay Sands, setting the stage for three dynamic days of innovation, dialogue, and collaborations across the F&B and HoReCa sectors. Jointly organised by the Restaurant Association of Singapore (RAS) and IEG Asia, the twin platforms mark a powerful convergence of industry expertise and global engagement, drawing 449 exhibitors and brands from 41 countries, and anticipating a record 12,000 trade visitors and conference delegates from Singapore and the region. 

Restaurant Asia SIGEP-Asia 2025: Dr Ilaria Cicero, CEO of IEG Asia

The opening ceremony this morning was graced by Guest of Honour Ms Low Yen Ling, Senior Minister of State for Trade and Industry and Culture, Community and Youth. Also delivering welcome remarks were Dr Ilaria Cicero, CEO of IEG Asia; Mr Dante Brandi, Ambassador of Italy to Singapore and Brunei; and Mr Benjamin Boh, President of RAS. 

Restaurant Asia & SIGEP Asia 2025 – Benjamin Boh, President, Restaurant Association of Singapore

Industry Milestones Unveiled: A Transformative Start to the 2025 Edition

This year’s edition unveiled a list of industry milestones, policy announcements, and first-time initiatives aimed at redefining the contours of Asia’s F&B and HoReCa landscape:

  • ASEAN Restaurant Associations Alliance (ARAA) formalised

In a significant move towards regional integration, the ARAA will formalise the extension of its collaboration by a further three years, through a multi-nation Memorandum of Understanding signing on Day 2 of the event, involving associations from Singapore, Malaysia, Vietnam, Indonesia, Cambodia, and the Philippines. This strategic alliance aims to foster regional workforce development, sustainability practices, and knowledge exchange among ASEAN F&B stakeholders, presenting an unprecedented opportunity for joint transformation across Southeast Asia.

  •  Establishment of the F&B People Collective

Further reinforcing workforce resilience, the F&B People Collective – Singapore’s first HR-centric platform for the foodservice sector – was launched by RAS and the Institute for Human Resource Professionals (IHRP). With quarterly engagements already scheduled, and foundational members including The Soup Spoon, Starbucks, Spa Esprit, Guzman y Gomez, and OUE Restaurants, the Collective aims to elevate manpower practices, talent development, and employee well-being across the sector.

  • RAS Symposium 2025: Smart F&B in a New Era

Kicking off the opening day was the highly anticipated RAS Symposium, themed “The Future of Smart F&B Ecosystems”, which offered a compelling line-up of speakers and sessions that explored digitalisation, globalisation, and tech-enhanced operations:

  1. Xie Pengwei, Deputy CTO of Haidilao, delivered a keynote on automation, robotics, and China’s evolving smart restaurant blueprint.
  2. A power panel featuring Tencent, Visa, Lark, The Soup Spoon, and A Hot Hideout examined how AI, hyper-personalisation, and predictive analytics are reimagining service delivery and operational models.
  3. In a rare public appearance, Andrew Chen, the visionary behind China’s number one F&B app, conducted a masterclass on brand stickiness, membership ecosystems, and the integration of AI into customer lifecycle management.
  •  Belt-and-Road Hospitality and China-ASEAN Dialogue

The IFBA (International Food & Beverage Association) Asia-Pacific & China Forum 2025 convenes high-level public and private sector leaders from China, ASEAN, and the broader Asia-Pacific region in a landmark roundtable focused on Belt-and-Road hospitality strategies, ethnic tourism growth, and international brand expansion. 

The forum aims to address tourism diplomacy, cross-cultural brand positioning, and sustainable development, offering timely insights into China’s expanding footprint in Southeast Asia’s hospitality sector. Featured speakers include:

  1. Wu HongHua, Director, Culture & Tourism Committee, China National Ethnic Trade Promotion Association
  2. Hua Lei, Secretary-General, Henan Provincial Tourism Association
  3. Zhang HuiFa, Executive President, Hainan Provincial Tourism Hotel Association 

Experiential Zones & Curated Pavilions: A Sensory Showcase

Far beyond a conventional trade exhibition, Restaurant Asia 2025 and SIGEP Asia 2025 deliver a multi-sensory, visually striking showcase that brings together global talents, specialty ingredients, and pioneering technologies:

  • 9-metre Chocolate Wall by Janice Wong
    Crafted with hundreds of hand-painted bonbons using Valrhona’s single-origin chocolate from Brazil and Madagascar, the interactive edible artwork redefines chocolate storytelling through taste and design.

  • Panettone World Cup – Asian Selection
    For the first time, the Asian leg of the global artisan bakery competition is being staged live, curated by Italian Master Chef Giuseppe Piffaretti, with finalists advancing to Milan in 2026.

  • Official Launch of MrBeast Burger in Southeast Asia
    The world’s most-followed YouTuber, MrBeast (Jimmy Donaldson), makes his Southeast Asian F&B debut, partnering with Xolutions Int. and X-Inc Group to introduce the viral MrBeast Burger brand – with exclusive tasting sessions and a live kitchen demonstration.

Global Brands, National Pavilions & Industry Firsts

Among the 449 participating exhibitors and brands are curated national showcases and launch platforms:

  • Technology & Innovation Pavilion (with Conectere)
    Live demos of IoT dishwashers, robotics, and AI kitchens, including sustainability case studies led by Ecolab and AT-Sunrice GlobalChef Academy.

  • Nightlife & Entertainment Pavilion
    Cocktail pairings, music, and bar takeovers by Fabbri, Mottra Caviar, and local nightlife collectives.
  • Tea Pavilion
    Taiwan and Vietnam lead daily tea ceremonies, featuring European Tea Master Monica Meschini.
  • Chocolate Pavilion
    Bean-to-bar education, demonstrations, and cocoa tastings by producers from Singapore, Japan, Thailand, Italy, and Peru.
  • Hosted brands and launches
    Mottra Caviar, Cemoi Chocolate (traceable bean-to-bar), Papuan sea prawns, Costa Rican tropical flavours, Thai single-origin chocolate by Infinite Cacao, and more.

Networking, Buyer Engagement & Trade Incentives

Purposeful connections take centre stage as business leaders, buyers, and innovators converge for curated engagement, strategic deal-making, and elevated networking experiences. 

  • Hosted Buyer Programme
    The event hosts over 100 international buyers from ASEAN, APAC, and the Middle East, as they engage in high-value business matching.
  • NETS VIP Networking Aperitive
    Gold sponsor NETS will host a closed-door networking session for C-suites, presenting its suite of digital payment innovations.

Farm Fresh Malaysia launches AusFresh Australian milk from their own farms in Australia

By
Tan Heng Hong
-

Farm Fresh Malaysia is raising the bar in dairy excellence with the introduction of its latest product: AusFresh, a premium milk offering made from 100% Australian milk sourced directly from the brand’s very own farms in Australia. Known for its creamy texture and rich nutritional value, AusFresh is a good source of protein and calcium, delivering 3.4g of protein per 100ml.

Image credit: Minimeinsights.com

With a strong presence in Malaysia through its five local dairy farms, Farm Fresh leverages operations in two Australian farms to deliver AustFresh to Malaysian consumers.

AusFresh (2L) is priced at RM 14.49 at AEON Supermarket.

 

Prego’s Creamy Seafood Mac makes limited edition debut in Malaysia

By
Tan Heng Hong
-

Prego has unveiled its latest addition to the Instant Pasta Bowl lineup: Creamy Seafood Mac, now available at 7-Eleven and Lotus’s in Malaysia as a limited edition release. This limited-time treat joins Prego’s current instant pasta bowl selection, which includes Mushroom Carbonara Mac and Mac and Cheese.

Perfect for lunch breaks, midnight cravings or a snack on-the-go, Prego’s latest offering brings a splash of indulgence to your everyday meals.

Carlsberg Malaysia Wins Gold at 2025 SEEK People & Purpose Awards for Diversity, Equity & Inclusion Initiatives

By
Tan Heng Hong
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(From right to left) Cynthia Soo, Head of Business HR; Wong Siew Peng, Talent Acquisition Specialist; Woo Yi Lei, Manager of Talent Acquisition; Pauline Lim, Vice President of HR Carlsberg Asia; Grace Ho, Senior Manager of Organisational Development; Lim Hui Xian, Assistant Manager of Organisational Development

Four-year diversity journey earns prestigious recognition at the 2025 SEEK People & Purpose Awards

 SHAH ALAM, 15 July 2025 – Carlsberg Brewery Malaysia Berhad has secured esteemed honours at the 2025 Seek People & Purpose Awards, taking home the Gold Award for Best Diversity, Equity & Inclusion (DE&I) in recognition of its workplace transformation initiatives that have redefined corporate culture across the organisation.

The prestigious accolade demonstrates Carlsberg Malaysia’s success in embedding DE&I as a strategic business priority over a four-year journey—positioning the company as a leader in fostering a workplace culture that not only champions diversity but also drives sustainable business and social impact, setting a benchmark for other organisations across the region.

Guided by the company’s purpose of Brewing for a Better Today and Tomorrow, Carlsberg Malaysia has implemented a comprehensive framework focused on four key pillars: Business Priority, Diverse Representation, Equal Opportunities, and Inclusive Culture.

Gold Award for Best Diversity, Equity & Inclusion (DEI) at the 2025 SEEK People & Purpose Awards

“We are incredibly proud to receive this recognition,” said Choy Yen Li, People & Culture Director at Carlsberg Malaysia. “This award is a testament to the collective efforts of our leadership and employees in fostering a workplace where everyone feels valued, respected, and empowered to thrive.”

“At Carlsberg Malaysia, we believe that diversity and inclusion are not just values—they are business imperatives. This award reflects our commitment to creating a culture where every voice is heard, every individual is respected, and everyone has the opportunity to grow. We are proud of how far we’ve come, and even more excited about the journey ahead as we continue to brew a better today and tomorrow for all,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

Carlsberg Malaysia’s DE&I initiatives span multiple areas of impact. The company achieved 63% female representation in the Leadership Team since 2022, while implementing enhanced flexible work arrangements, expanded parental leave, and improved facilities for employees with disabilities. Carlsberg Malaysia has also developed inclusive hiring practices, internal mobility programs, and partnerships with organisations like Enabling Academy to support neurodivergent individuals.

Cultural engagement remains a cornerstone of the company’s approach, with celebrations of all major festivals and hosting of open dialogues such as “Jom! Breakfast with Leaders” to foster belonging and inclusion. These efforts extend beyond the workplace through collaborations with LeadWomen and pioneer member of the ASEAN Inclusivity Collective (AIC), to drive change across the broader business community.

Carlsberg Malaysia’s DE&I efforts are deeply integrated into its ESG commitments, aligning with the United Nations Sustainable Development Goals (SDGs) on gender equality and reducing inequalities.

KHIND Makes Premium Appliances Affordable with New Rent-To-Own Plans Starting at RM70

By
Tan Heng Hong
-
KHIND Customer Service General Manager Cheng Duo-Ren (third from left) and Head of D2C Teo Yong Hung (second from right) at the launch of KHIND’s new RTO appliance lineup — making premium home solutions more accessible to Malaysians.

Featuring a steam generator iron, multi-door fridge, and 2-in-1 washer dryer — all with just only RM1 upfront cost, free insurance, and doorstep delivery

Kuala Lumpur, 9 July 2025 – KHIND, one of Malaysia’s favourite electrical appliance brands, has introduced an expanded Rent-To-Own (RTO) appliance lineup aimed at helping Malaysian families own premium appliances with only RM1 upfront payment, full insurance protection, and monthly plans starting from just RM70. This comprehensive offering is in line with its tagline, “Senang Jer, Semua Settle”, highlighting KHIND RTO’s goal to be the end-to-end home solutions provider. KHIND RTO’s offerings have now expanded from the laundry segment of washing & drying, to food refrigeration, and now onwards to garment ironing.

This latest offering includes three new and upgraded products: the KHIND ChillMasterX Multi-Door Fridge, KHIND Washer Dryer WD1468 and KHIND SteamGen+ Steam Generator Iron. The lineup addresses key household needs — from garment care and food storage to laundry, while eliminating upfront costs, providing free insurance coverage, and bundling in professional servicing.

“We understand that many Malaysian families are under pressure from inflation and rising expenses,” said Adil Jimmy Mistry, CEO of KHIND Holdings Group. “This RTO offering is our way of saying that essential appliances shouldn’t be a luxury. We’re making it possible for more households to access high-quality products with zero barriers to entry.”

Meeting Malaysian Needs in Challenging Times

The rollout comes at a time when Malaysian households are under growing financial pressure. According to a national survey by UCSI Poll Research Centre, 89% of Malaysians say they are very concerned about the rising cost of living, with many actively adjusting their spending to cope.[1]

KHIND’s RTO model directly answers these shifts by offering a more sustainable, lower-risk alternative to lump-sum purchases or high-interest financing. Through KHIND RTO affordable rent-to-own payment plans, more families gain access to premium products such as 2-in-1 washer dryers and high-capacity side-by-side refrigerators that improve quality of life without having to worry about big upfront payments. With a low deposit of RM1, insurance included, and delivery straight to your door, KHIND is helping Malaysian families reduce both financial stress and everyday hassle.

KHIND’s “Senang Jer, Semua Settle!” campaign features the SteamGen+ Steam Generator iron, ChillMasterX fridge, and 2-in-1 Washer Dryer — from just RM70/month, with RM1 upfront cost only.

KHIND ChillMasterX Multidoor Fridge – Freshness That Fights Inflation

With grocery prices soaring, many households face a growing risk of food spoilage and waste as many people would be buying in bulk during supermarket promotions to save up every little cent possible. The KHIND ChillMasterX was designed to solve that — using AG+ silver ion technology to sterilise air and kill bacteria that causes food to rot early.

This four-door, convertible-zone fridge also features 360° Metal Cooling, a Dual Inverter compressor for quieter, energy-efficient performance, and a no-frost design for easy maintenance. It offers smart storage and freshness that pays off every month by keeping your ingredients usable longer.

The RTO plan begins at RM95/month, and the first 500 subscribers will receive free appliance insurance covering everything from flood to accidental damage.

KHIND Washer Dryer WD1468 – Modern Laundry Solution for Households

The KHIND WD1468 Washer Dryer, which is the upgraded version of its predecessor KHIND WD1438 Washer Dryer, simplifies this with a true 2-in-1 system capable of washing and drying more clothes with its higher capacity — ideal for working parents and space-constrained homes.

The facelifted model includes an 11kg wash and 7kg dry capacity, steam and hot wash cycle, and a fully digital touch panel — replacing knobs with a more intuitive interface. Its BLDC Dual Inverter motor ensures lower power usage and reduced noise, making it ideal for apartment living.

The RTO plan begins at RM99/month for the first six months, and continues at RM125/month thereafter — including full delivery, installation, and servicing support.

KHIND SteamGen+ Steam Generator Iron – A Time-Saver for Daily Routines

For families managing both work and home responsibilities, ironing often becomes a burdensome chore. The KHIND SteamGen+ addresses this with high-pressure steam performance typically found in commercial-grade models — generating up to 300g/min of steam to cut through wrinkles easily and efficiently.

Unlike conventional steam irons, it features an 8-bar pressure boiler, a ceramic anti-burn soleplate, and a removable 1.5L tank for fewer refills. Users also benefit from a built-in Calc Clean indicator to extend the product’s lifespan. To add even more value, subscribers receive a free XXL ironing board worth RM200 with every subscription of the Smart Value RTO plan. Not only that, subscribers are also entitled to comprehensive insurance coverage that offers 1:1 exchange in the event of flood, fire, theft and even accidental damage.

The RTO plan starts from RM70/month, with only RM 1 deposit and no hidden fees.

 

Strong community turnout at KHIND’s RTO launch event, supporting smarter, more affordable home living.

Built-In Protection That Brings Peace of Mind

Each KHIND RTO plan includes free insurance coverage for the full rental duration, protecting users from fire, lightning, flood, theft, and accidental damage. This is particularly meaningful in Malaysia, where flash floods and weather-related risks have grown in recent years.

To ensure product longevity and performance, all subscribers also receive the KHIND Care Plan — a value-added professional servicing program worth RM400 per session. Combined with free doorstep delivery, installation, and full warranty support, the KHIND RTO plan offers a complete peace of mind ownership experience with minimal risk.

Pricing and Availability

Product Monthly Plan Key Features Key Benefits Bonus/ Freebie Insurance Coverage
KHIND SteamGen+ Steam Generator Iron Starting from RM70/month* Anti-burn ceramic soleplate,
8-bar pressure boiler, 300g/min steam		 Faster ironing, safe for all fabrics, saves time XXL Ironing Board (worth RM200) Yes
KHIND ChillMasterX Fridge Starting from RM95/month* Dual Inverter, AG+ silver ion sterilisation, 360° Metal Cooling, Convertible Zone Longer food freshness, reduces spoilage, energy saving Free Insurance for first 500 sign-ups Yes
KHIND Washer Dryer WD1468 RM99/month (1st 6 months), RM125/month thereafter* 11kg wash / 7kg dry, steam & hot wash, 18 programs, digital touch panel Kills 99.9% bacteria, one-hour wash & dry, space-saving Doorstep delivery & installation, 3 years laundry capsule supply, comprehensive product insurance & KHIND Care Plan Yes

*Monthly prices listed are based on selected Rent-To-Own (RTO) packages and may vary depending on contract duration, eligibility, and promotions. Terms and conditions apply.

The KHIND RTO appliance lineup is now available via KHIND’s RTO website. Interested customers can sign up directly online or contact KHIND customer service for further information. To learn more or subscribe, visit https://www.khindrto.com.my/.

[1] UCSI Poll Research Centre. “89% of Malaysians Are Concerned About the Cost of Living.” https://www.ucsipoll.org.my/poll-finding/89-malaysians-are-concerned-the-cost-living

 

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