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Singapore’s Coffee Scene Hits a High Note with the Singapore National Coffee Championship

By
Tan Heng Hong
-
Singapore National Coffee Championship 2025

Singapore, 23 July 2025: Speciality Food & Drinks Asia (SFDA) and Speciality Coffee & Tea Asia (SCTA), trade events dedicated to the artisan, gourmet, and fine food and beverages industries, concluded on a high note after three vibrant days of innovative ideas, networking opportunities, and industry knowledge exchange. Held at Sands Expo & Convention Centre in Singapore from 16 to 18 July 2025 and organised by IEG Asia, the trade events were co-located with the second edition of SIGEP Asia, the Southeast Asian extension of the world-renowned SIGEP WORLD trade show originating from Rimini, Italy, alongside the 6th edition of Restaurant Asia.

SNCC winners set to shine on the global stage

Taking centre stage at SCTA, the prestigious Singapore National Coffee Championship (SNCC), staged by the Singapore Coffee Association over three days, saw 71 participants showcase their skills and passion for coffee making. They competed for the championship titles in four categories: the Singapore National Barista Championship, Singapore National Brewers Cup (presented by TIMEMORE), Singapore National Latte Art Championship and Singapore Cup Tasters Championship.

Recognised as the flagship national competition for Singapore’s coffee community, the SNCC serves to elevate the barista profession, drive excellence in coffee preparation, and empower local talents to push the boundaries of their craft. Winners from each category will go on to represent Singapore on the world stage at the 2026 World Coffee Championships.

  • Singapore National Barista Champion: Jervis Tan
Singapore National Barista Championship Winner: Jervis Tan, Owner of Oaks Coffee Co

The winner of the Singapore National Barista Championship 2025 is Jervis Tan, Owner of Oaks Coffee Co. He is a five-time Singapore Latte Art Champion and two-time World Latte Art Championship Finalist. He will showcase his brewing skills at the World Barista Championship in Panama City, Panama, in October 2026. This category requires participants to demonstrate their skills in preparing innovative espresso-based drinks across three courses, namely the espresso, milk, and signature beverage courses.

“This was my first time competing in the Singapore National Barista Championship, having previously focused on the Latte Art category. I wanted to step out of my comfort zone and develop a more holistic skillset of the entire coffee preparation process and I’m incredibly grateful that the hard work paid off. It’s a real honour to be able to represent Singapore on the global stage once again – and as always, I’ll do my best to make Singapore proud,” said Jervis Tan, Singapore National Barista Champion.

  • Singapore National Brewers Cup Champion: Ong Shen Choy
Singapore National Brewers Cup Championship Winner: Ong Shen Choy, Co-Owner of Fluid Collective

The winner of the Singapore National Brewers Cup 2025 is Ong Shen Choy, Co-Owner of Fluid Collective. He was previously the coach of the National Brewers Cup 2023 champion. Representing Singapore, he will be participating in the World Brewers Cup in 2026.

This category highlights the craft of brewing filtered coffee by hand, and promotes manual coffee-brewing and service excellence.

“As my team and I have been in this industry for 10 years, it was very rewarding to see our hard work finally pay off. I usually do some coaching so competing itself was a very different experience that I was glad to have, and definitely one that I will remember,” said Ong Shen Choy, Singapore National Brewers Cup Champion.

  • Singapore National Latte Art Champion: Robin Lee Yip Choon
Singapore National Latte Art Championship Winner: Lee Yip Choon, Manager at The Populus Coffee & Food Co

The Singapore Latte Art Champion 2025 title was clinched by Robin Lee Yip Choon, Manager at The Populus: Coffee & Food Co, who is competing in this competition for the fifth time. He will be heading to San Diego, California, USA, to compete in the World Latte Art Championships in April 2026.

This category showcases the fusion of technical skill and artistic flair, where participants use milk-pouring techniques to create visually stunning latte art designs. The scoring is based on the symmetry, contrast, creativity and visual impact of the latte art.

“I’m incredibly happy and surprised to be standing here today. The win isn’t just mine; it’s thanks to the support of my amazing team and family. This was my fifth time competing, and in many ways, I felt like I was competing against myself to become better. To finally break through and see my dedication pay off is a great feeling. This is a huge moment for me, and it only motivates me to work even harder as I prepare for the World Latte Art Championship,” said Robin Lee Yip Choon, Singapore National Latte Art Champion.

  • Singapore Cup Tasters Champion: Tan Yi Xin 
Singapore Cup Tasters Championship Winner: Tan Yi Xin, Store Manager at Starbucks Singapore

The winner of the Singapore Cup Tasters Championship 2025 is Tan Yi Xin, Store Manager at Starbucks Singapore. Yi Xin was also the winner of Singapore Cup Tasters Championship 2024, and she will be competing at the World Cup Tasters Championship in 2026.

This category tests one’s ability to quickly and accurately identify subtle taste differences in several cups of speciality coffee.

“I went in with no expectations, so I feel very honoured to be winning this for the second time in a row. It really shows how the effort and support from my coach and team helped me stay consistent. The competition was really tough, especially going up against the 2023 winner in the finals. I’m humbled and proud of my fellow competitors; they were outstanding, which made the experience even more exciting. I still can’t believe it. Thank you so much!” said Tan Yi Xin, Singapore Cup Tasters Champion.

Brewing global recognition for Singaporean coffee culture and baristas

The SCTA and SNCC were pivotal events that shone a spotlight on Singapore’s exceptional coffee talents and the country’s rapid and flourishing coffee culture. A diverse array of specialty coffee products — from beans and pods to state-of-the-art grinders, coffee machines, and dippers – were showcased at SCTA from both local and international brands.

“The level of competition at this year’s SNCC was outstanding. We witnessed a new generation of baristas showcasing exceptional technical skills and pushing the boundaries of coffee craftsmanship with passion, precision and creativity. We’re immensely proud of all participants and our champions, who will carry Singapore’s coffee legacy onto the world stage at the World Coffee Championships. I’d like to thank our judges, hailing from countries including Singapore, Korea, Taiwan, Australia and Malaysia, and to my team at SCA for delivering yet another seamless execution of the four competitions,” said Victor Mah, President of the Singapore Coffee Association.

“Hosting the SNCC at SCTA for the second time within SIGEP Asia has been an incredible experience. We’ve witnessed firsthand the best of Singapore’s coffee talents and the nation’s immense passion for the F&B industry. We’re proud to offer a platform for world-class competitions like SNCC, where exceptional skill inspires industry-wide advancements and connects local talent with global opportunities. This perfectly embodies what SIGEP represents, a world expo dedicated to showcasing and elevating foodservice excellence,” said Ilaria Cicero, Chief Executive Officer of IEG Asia.  

  • ASEAN Coffee Federation Coffee Appreciation Protocol (ACAP): Elevating coffee appreciation and education

Following the recent launch of the ASEAN Coffee Institute’s ACAP, a regional quality framework for coffee, the first-ever batch of eight trainees was officially trained and certified at SCTA by Dave Lim, Technical Director of the ASEAN Coffee Institute, and Justin Metcalf, Chief Education Officer of the ASEAN Coffee Institute.

The ACAP, developed alongside SCA and other member associations in the region, covers elements such as Technical Appreciation; Descriptive and Roasting Appreciation; Brewing and Perceptive Appreciation; and Skills Appreciation. The elements outlined in the framework can be adapted for training labs, cafés, competitions and public activations across different regions and is a major step forward in elevating coffee appreciation across countries.

  • 3rd Coffee Industry Ambassadors Luncheon brought together representatives from 13 countries

Held on the final day of SCTA, the Coffee Industry Ambassador Luncheon hosted by the Singapore Coffee Association brought together representatives from the ASEAN Coffee Federation and ASEAN Coffee Institute, and ambassadors and industry leaders from coffee-producing countries. The 13 countries in attendance were Argentina, Brazil, Cambodia, Colombia, El Salvador, India, Panama, Peru, Philippines, Rwanda, Singapore, Thailand and Timor Leste. A key focal area of the luncheon was the introduction of the ACAP and its key features, aimed at elevating the global coffee industry and supply chain.

Connecting the global F&B industry in Asia

The event saw a 20 per cent increase in visitorship, attracting over 13,000 trade visitors and buyers, and featured 449 exhibitors and brands from 41 countries. Spanning the F&B and Hotel, Restaurant, and Catering (Ho.Re.Ca.) industries, the combined events brought together leading European and Asian industry players all under one roof. Exhibitors ranging from well-established global corporations to promising homegrown artisanal producers from Japan, China, India, Italy, and other European countries, showcased a diverse portfolio of F&B products and cutting-edge foodservice technologies that reflect their rich culinary heritage.

Looking ahead to 2026

SIGEP Asia, Restaurant Asia, SCTA and SFDA will return on 15 to 17 July 2026 at the Sands Expo & Convention Centre in Singapore. Stay tuned for updates and announcements at https://sigepasia.com.sg/

 

Betagro Builds Investor Trust Through Operational Excellence, Powering Responsible Growth

By
Tan Heng Hong
-

Bangkok – 23 July 2025 – Betagro Public Company Limited (BTG), a leading integrated food company in Thailand, recently welcomed analysts and fund managers to its Lopburi plants, offering a first-hand experience of its chicken processing and pet food operations. The visit aimed to strengthen business confidence by showcasing the company’s advanced manufacturing capabilities, and eco-friendly operations, reinforcing its commitment to sustainable growth.

During the facility tour, Betagro’s senior executives provided visitors with a clear overview of plant operations, and business strategies. The tour included the Chicken Processing Plant, the largest production facility in its network, and the Pet Food Production Plant, which manufactures dry pet food and snacks for dogs and cats for both domestic and international markets. Visitors gained a comprehensive understanding of the production processes, cutting-edge technology and advanced machinery used at both facilities. They also observed the energy management system and robust quality control measures, all aligned with global standards to ensure product safety, quality, and environmental responsibility.

Vasit Taepaisitphongse, Chief Executive Officer and President of Betagro said: “We are pleased to host analysts and fund managers for a plant visit – a strategic initiative that reflects our commitment to professionalism, operational transparency and building investor trust in the company’s competitiveness and long-term growth.

 

Bounce Back with MILO PRO: Nestlé’s high-protein innovation targets Southeast Asia

By
Tan Heng Hong
-

Protein is taking center stage in the health and nutrition world, and Nestlé’s MILO is embracing the movement with its latest innovation in Indonesia: MILO PRO. Featuring three times more protein*, this new formula is designed to aid post-workout recovery, summed up in its punchy, easy-to-comprehend tagline, “Bounce back like a pro.”

“Helps you bounce back when you start feeling tired! Supports muscle recovery so you can keep going with more energy!”

 

Each 225ml pack provides 14g of protein—equivalent to 6.2g per 100ml—meeting around 23% of the daily protein requirement.

“MILO PRO is also designed to support young people in addressing potential protein deficiencies in their diets. “In Southeast Asia, 57% of adolescents want to include more protein-rich foods in their diets. At the same time, however, research shows that adolescents in Indonesia, as in many other parts of Asia, are not meeting their daily protein needs. To make it easier to get the right amount of protein every day, along with other important nutrients, we’ve launched Milo Pro in a convenient ready-to-drink format or as an easy-to-mix powder,” said Serena Aboutboul, Senior Vice President and Head of Nutrition at Nestlé.

MILO PRO, first introduced in Australia in 2023, is set to roll out across Southeast Asia in 2026.

* compared with other MILO UHTs

Ai-CHA x Nissin serve up free noodles in RM12 milk tea campaign

By
Tan Heng Hong
-

In Malaysia, milk tea brand Ai-CHA has teamed up with Nissin for a limited-time promotion—customers who spend RM12 on Ai-CHA drinks will receive a free Nissin Geki Noodles*. The campaign runs from 25–29 July 2025.

This partnership presents an opportunity for Nissin to tap into Ai-CHA’s loyal customer base, known for its love of affordable indulgent beverages. With over 300 outlets across Malaysia, including semi-rural regions, the East Coast, and East Malaysia (Sabah and Sarawak), Ai-CHA provides Nissin with expansive market reach and visibility.

This initiative could also pave the way for future co-branded marketing ventures between Ai-CHA and Nissin.

*while stocks last

GS’s exit signals room for Korean convenience stores in Indonesia?

By
Tan Heng Hong
-

The Indonesian outlets of South Korean retail chain GS Supermarket have been acquired by PT Swalayan Sukses Abadi (The Foodhall ID), a subsidiary of PT Mitra Adiperkasa Tbk. GS Supermarket, which launched its first store in Indonesia in 2016, officially ended its operations in the country as of May 2025. The GS The Fresh stores have now been rebranded under the Daily Supermarket.

We first covered GS Supermarket in 2017 after visiting its third outlet in Cipondoh, Tangerang, where we produced a detailed feature story on the store.

At the time, we observed that the store’s ambiance felt distinctly local and lacked the sophisticated atmosphere typically associated with South Korean supermarkets. Although we have not revisited the store since, our initial impression highlighted the importance of preserving a strong Korean identity, something consumers clearly expect and value from South Korean retailers.

The Indonesian retail landscape is increasingly shifting toward smaller minimarket formats, posing a challenge for larger-scale retailers like GS Supermarket.

South Korean retailers are using the convenience store model to expand abroad and have found success in markets like Vietnam, Mongolia and Malaysia.

In Indonesia, the dominance of minimarkets in has hindered the expansion of convenience stores, as evidenced by the exit of 7-Eleven from the local market. However, Korean convenience stores still have a window of opportunity. If they can position themselves as the go-to destination for trendy Korean food and lifestyle products, they could carve out a unique niche. The essential winning factor is creating a store experience that authentically captures the atmosphere and excitement of a Korean convenience store.

UNIQLO Strengthens Environmental Commitment with RM200,000 Donation to Global Environment Centre

By
Tan Heng Hong
-

Third consecutive year of funding conservation efforts through in-store paper bag proceeds

July 17, 2025, Kuala Lumpur – Global apparel retailer UNIQLO strengthens its commitment to environmental conservation with a RM200,000 donation to the Global Environment Centre (GEC) supporting mangrove rehabilitation efforts in Malaysia. This marks the third consecutive year that UNIQLO has channelled proceeds from its paper shopping bag charge towards environmental conservation initiatives, reinforcing its long-term commitment to protecting natural ecosystems.

In collaboration with GEC, the contribution will fund the protection of the coastline in Mersing, Johor, through the installation of wave breakers to strengthen coastal resilience, as well as the restoration of one hectare of degraded mangrove forest in Kampung Tenglu Laut. The project will reduce the risk of flooding and erosion especially during the East Coast Monsoon season, where the area is vulnerable to strong waves.

 “At UNIQLO, we always seek to contribute meaningfully to our local communities as a way to give back. As we celebrate UNIQLO’s 15th anniversary in Malaysia, we continue to strengthen our long-term commitment to environmental awareness, preservation, and sustainability. Over the past three years, proceeds from our paper bag initiative have been directed toward meaningful conservation projects across the country. This year, we are proud to support GEC’s critical work in rehabilitating mangroves, natural barriers that not only protect coastal communities from floods but also support biodiversity. Our aim is to create a lasting positive impact for both people and the planet,” said Dawn Chow, Director of Sustainability and Corporate Public Relations, UNIQLO Malaysia.

Faizal Parish, Director of GEC, said “We are grateful for UNIQLO’s support towards our rehabilitation efforts, and its broader commitment to raising environmental awareness. Partnerships with corporations like UNIQLO support our ongoing efforts to rehabilitate local mangrove ecosystems and foster effective cooperation among various stakeholders. These partnerships also enable us to engage local communities in raising awareness of the importance of mangrove protection, while also enhancing community capacity through knowledge transfer and active participation in conservation efforts.”

Capitol Singapore and CHIJMES Celebrate SG60 with a Blooming Tribute to Local Culture

By
Tan Heng Hong
-

Celebrate all things Singaporean with nostalgic National Day singalongs, hands-on Pressed Flower Art workshops, a Blooming Garden with exotic plants, and so much more 

SINGAPORE, 21 July 2025 – As Singapore turns 60, two of its most iconic landmarks come alive with a multi-sensory celebration of local heritage and culture! From 26 July to 10 August, Capitol Singapore and CHIJMES invite the community to rediscover the music, food, traditions and icons that have made Singapore what it is today.

From nostalgic sing-alongs and musical performances that showcase homegrown talents, to a hands-on Pressed Flower Art Workshop, there’s something for everyone to enjoy as part of the Blooming Singapore campaign!

Orchid Perfumes by Singapore Memories

Visitors can also marvel at the array of exotic plants from around the Southeast Asian region at CHIJMES’ pop-up Blooming Garden, or snap pictures with larger-than-life orchid displays at both Capitol Singapore and CHIJMES. Plus, they can also stand a chance to win orchid perfumes by Singapore Memories, shopping vouchers and more on the Spin and Win wheel when they post a photo with the orchid centerpiece and tag us on Instagram @Capitolsingapore and @Chijmes.sg.

Read on to see all the ways you can celebrate SG60 in the heart of the city!

Blooming Singapore: A Celebration of Singapore through Music, Food, and Art

From 26 July to 10 August, CHIJMES and Capitol Singapore have planned an exciting lineup of activities, each focused on a different aspect of local culture, to keep the Singapore spirit high.

We Sing Our Songs: 96.3好FM X The Theatre Practice

26 July | 5pm | Capitol Singapore – Outdoor Plaza

Celebrate SG60 through music that pays tribute to Singapore’s vibrant homegrown music scene, with a lineup of songs that charts our nation’s growth and journey through the years. Head over for a complimentary evening of singalongs hosted by 96.3好FM and UFM100.3 DJs, who will belt out some of the most memorable songs from stars like Stefanie Sun, JJ Lin, and more.

From old-school power ballads and Xinyao classics to modern pop hits, these songs offer a heartfelt way to honour Singapore’s past and present, whether you grew up listening to them or are hearing them for the first time.

SingNation! by Voices of Singapore

2 August | 7pm – 8pm | Capitol Singapore – Outdoor Plaza

Enjoy your favourite National Day hits through spirited singalongs

Celebrate #SING60 with Voices of Singapore through a heartwarming evening of National Day singalongs, interactive games, stories on our shared heritage and dazzling fireworks displays! Returning for its 6th edition, the beloved community event is set to enamour audiences with its spirited harmonies. Sing along to your favourite National Day songs, and soak in the vibrant atmosphere with fellow Singaporeans as we celebrate our nation as one.

Pressed Flower Art Workshops

1 – 3  August | 11am – 1pm & 4pm – 6pm | CHIJMES – Main Lawn

4 – 5 August | 3pm – 6pm | Capitol Singapore – Outdoor Plaza

Take a piece of nature home with you at one of the hands-on Pressed Flower Art workshops by @fpbyaurora happening at CHIJMES and Capitol Singapore. Learn how to create your own beautiful floral keepsake in a fun 45-minute workshop that costs only $10, with materials provided. Hurry down to book your place, as slots are limited!

Blooming Garden

4 – 10 August | 12pm – 9pm | CHIJMES, Main Lawn & Terracotta

In celebration of Singapore as a Garden City, CHIJMES is bringing in a bounty of exotic plants from around the region — including varieties from Thailand, Vietnam, Malaysia, and Singapore — to their Main Lawn! The Blooming Garden transforms an already verdant space into a lush haven, inviting guests to linger and take in nature’s beauty. If you’re looking to become a plant parent, or to add another greenling to your garden, look no further as the plants at the Blooming Garden will be on sale.

Complimentary Blooming Pressed-Flower Kit

Redemption booths:

1 – 10  August | 5pm – 10pm | CHIJMES – near Lei Garden

1 – 10 August | 12pm – 8pm | Arcade @ The Capitol Kempinski

Complimentary Pressed Flower Kit

You can redeem a complimentary Blooming Pressed-Flower Kit worth $60, when you spend $60 in a single receipt from 26 July to 10 August at Capitol Singapore or CHIJMES. The redemption counter only opens from 1 – 10 August so be sure to keep your receipts and head down as soon as possible, as the kits are available while stocks last!

Life-size Orchid Display

26 July – 10 August | CHIJMES – Main Lawn, Capitol Singapore – B2 near Supergreen

Capture your best shot of the life-size orchid display

Featuring Singapore’s national flower, the life-size orchid display is a free-standing installation that reflects the country’s rich diversity and harmony with elegance. Perfect for a quiet moment or a memorable photo, come by and enjoy the charm of this lovely tribute this National Day.

From 1 to 10 August, strike a pose with the beautiful orchid display, then post and tag either @chijmes.sg or @capitolsingapore on Instagram to receive a free spin at our redemption booths for a chance to win orchid perfumes by Singapore Memories, shopping vouchers and more.

Blooming Singapore Deals at Capitol Singapore and CHIJMES

New Ubin Seafood

The shops and restaurants at both venues have also prepared an array of special offers to celebrate the nation’s big day! At CHIJMES, feast on the new chili soft shell crab burger with a bandung cooler and a choice of fries/taters set at $22.90 at Honbo, or tuck into iconic heritage dishes like chili crab and sambal stingray at New Ubin Seafood and enjoy $60 off your total bill with a minimum spend of $300.

Spice lovers will definitely want to head to Anglo Indian Cafe & Bar for classic favourites like Butter Chicken, Chicken Tikka, and Railway Mutton Curry — enjoy a massive 60% discount off your total bill on National Day only!

Meanwhile, at Capitol Singapore, delight in Nanyang-style fare with a twist at Famous Treasure, which will serve up fusion flavours like Tom Yum Lobster Vermicelli and Wok-Fried Pork Collar with Truffle Oil at 60% off.

Want to treat yourself on the long weekend? Visit L’Essenza for a rejuvenating massage or facial from just $88, or visit Black Hair Salon and enjoy $60 off your hair services with a minimum spend of $300.

Be sure to drop by and enjoy these exclusive National Day perks just for you!

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/

CHIJMES: https://chijmes.com.sg/happenings/

Makan Lain Macam, Semua Pasti Kacang: Ayam Brand™ Baked Beans take on Malaysian flavours with recipes inspired by the Nation’s favourite cuisines!

By
Tan Heng Hong
-

KUALA LUMPUR, 22 July 2025 – Ayam Brand™ is giving baked beans a bold new role in Malaysian kitchens, celebrating how local flavours and creativity can transform a humble pantry staple. Long associated with Western-style cuisines, baked beans are now being reinterpreted with distinctly local influences, taking centre stage in truly Malaysian meals. That’s the spirit behind Makan Lain Macam, Ayam Brand™’s celebration of our food culture, where Malaysians have a special way of making food their own through reinventing, remixing, and localising whatever ends up on the table.

Baked Beans, the Malaysian Way

Available in Original, Light, and Cheese variants, Ayam Brand™ Baked Beans are crafted to be both versatile and convenient (kacang je!), while being packed with the classic rich and hearty flavours. 

Baked beans have long been known for their classic pairing with toast next to eggs and sausages on a “mat salleh” plate, but now Ayam Brand™ is rethinking what they can be. Through Makan Lain Macam, Ayam Brand™ is turning this pantry staple into something familiar, comforting, and proudly Malaysian! Taking inspiration from our local Malay, Chinese, and Indian cuisines, Ayam Brand™ is giving baked beans a delicious new role on the plate:

  • Lempeng Kelapa Sardin dengan Sambal Baked Beans
Lempeng Kelapa Sardin dengan Sambal Baked Beans

Fluffy coconut pancakes, paired with spicy sambal and sardines. A kampung classic with a bold upgrade.

  • Masala Baked Beans
Masala Baked Beans

Aromatic Indian spices meet baked beans for a rich, warming dish perfect with roti or rice.

  • Braised Baked Beans with Chicken & Sunny Eggs
Braised Baked Beans with Chicken & Sunny Eggs

Chinese-style comfort food with tender chicken and runny egg, all in a savoury baked bean sauce.

“Ayam Brand™ has been part of Malaysian kitchens for over 130 years. The iconic red and yellow can isn’t just a product, it’s a familiar presence in generations of homes,” says Teoh Wei Ling, Head of Marketing at Ayam Brand™. Among the local consumers, baked beans have always carried the idea of being something ‘Western’. But with Semua Pasti Kacang, we’re showing how easily they can belong on the Malaysian dinner table. Makan Lain Macam is about embracing the way Malaysians cook — with heart, creativity, and comfort.”

Small Can, Big Nutrition

Kacang Series

Ayam Brand™ Baked Beans are designed for wholesome meals with minimal effort or fuss. High in protein and rich in fibre, they’re a smart everyday choice whether you’re a student, a busy parent, or just someone looking for a quick, satisfying meal after a long day. Most importantly, just like all Ayam Brand™ products, they contain no preservatives. Just honest, quality ingredients packed and ready to go.

Available in two sizes: 230g and 425g, Ayam Brand™ Baked Beans are stocked in major supermarkets nationwide and on Shopee and Lazada via Ayam Brand™’s Official Stores.

Discover more Makan Lain Macam recipes at www.ayambrand.com.my/recipes, or follow @ayambrandmy on Instagram and Ayam Brand™ Malaysia on Facebook. 

Celebrating With More Than Just Good Food

Ayam Brand™ continues to give back to the community through initiatives like the recent Rezeki Raya Dikongsi Bersama contest. With over RM200,000 in prizes, including a Proton X70 grand prize, the campaign celebrated everyday moments shared around food. We’re thrilled to congratulate Cheng Kim Siong, who received his grand prize of a brand-new car in a special presentation held this June. With a little help from his son and a grocery run to 99 Speedmart, showing that sometimes, the best things start with everyday moments.

More surprises are coming soon, so stay tuned for our next nationwide contest!

Sunshine Bakeries releases another Japanese-inspired Komugi Gold Dark Rye Komugi Loaf

By
Tan Heng Hong
-

Sunshine Bakeries Singapore unveils its latest creation the Komugi Gold Dark Rye Komugi Loaf, made with premium Japanese Komugi flour and a hearty blend of six nutritious grains and seeds—barley, oats, flax seeds, chia seeds, sunflower seeds, and more. Each slice offers a luxuriously soft texture and a delicate maple aroma. Now available at major retailers in Singapore.

Chinese spicy snack player Wei Loong heats up Malaysia’s snack scene with localised branding, halal certification

By
Tan Heng Hong
-

Weilong Delicious Global Holdings Ltd, the Chinese manufacturer of spicy snacks known as Wei Long (卫龙), has recently adapted its product packaging for the Malaysian market. In Malaysia, the spicy konjac snacks now feature the name Wei Loong—adding an extra “o”—alongside the local language translation of “spicy konjac” as konjac pedas.

Wei Loong Spicy Konjac is backed by dual halal certification—one from Shaanxi Shang Pin Yuan Halal Food & Restaurant Management Limited (SSPY) in China, and another from Indonesia’s Halal Product Assurance Agency—offering strong reassurance to Muslim consumers about its compliance with halal standards.

Wei Loong Spicy Konjac snacks are offered in three bold flavours: Mala, Sour & Spicy, and Hot & Spicy.

This localisation effort supports the company’s strategy to grow its international revenue, which represented 1.4% of its offline earnings in 2024—a decline from 2.2% in 2023.

In Malaysia, Wei Loong has official online stores on Shopee and Lazada.

 

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