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Jobbie Spreads Awareness with MAKNA in the ‘Pink Wobbly Breast Odyssey’ Fundraiser and Education Campaign for Breast Cancer

By
Tan Heng Hong
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Left: Deputy GM of MAKNA, Mr. Vemanna Appannah; JOBBIE CEO, Mr. Victor Chin; Right: Founders of JOBBIE, Mr Joseph Goh and Debbie Ching

Petaling Jaya, October 23  – In conjunction with The Breast Cancer Awareness Month (Pink October), beloved natural peanut butter brand JOBBIE announced its collaboration with the Malaysian National Cancer Council (MAKNA) to launch a special CSR and education campaign entitled the “Pink Wobbly Breast Odyssey”.

The campaign which was officially launched at Damansara Specialist Hospital 2 (DSH2) to over 100 guests comprising the members of the public, VIP guests, collaborators, media and content creators, aims to raise the awareness of breast cancer while supporting MAKNA’s breast health initiatives. Among the notable names in attendance were the Deputy GM of MAKNA, Mr. Vemanna Appannah, and social media influencer Maryam You Narae, also known as Maryam Durian Kimchi.

At the campaign launch, JOBBIE rolled out its limited edition of 5,000 Jobbie pink jars specially-designed with the “Pink Wobbly Breast Odyssey” label.  Every jar features breast cancer awareness information with a striking pink design, symbolising the journey and courage of individuals affected by the disease. For every jar sold, RM1 will be donated to MAKNA to support its breast health programmes, helping to provide resources and care for those affected by breast cancer.

The campaign’s unique name is made up of two key elements of the cancer journey. The word “Wobbly” symbolises the vulnerability individuals face when battling breast cancer, while “Odyssey” mirrors the unique and courageous journey of each person coping with the disease. This aligns with JOBBIE’s ethos of spreading joy and advocating for a better quality of life.

Mr Victor Chin, the Chief Executive Officer of JOBBIE

Mr Victor Chin, the Chief Executive Officer of JOBBIE explained, “JOBBIE’s collaboration with MAKNA serves as a reminder to all Malaysians to take an active role in understanding and promoting breast health. Early detection saves lives, and the “Pink Wobbly Breast Odyssey” encourages everyone to spread knowledge, support survivors and contribute to breast cancer research and care.

“At JOBBIE, we believe that just like how our peanut butter spreads joy, we would like to spread some hope, cheer and support for breast cancer fighters and survivors through this initiative. Our commitment is to help Malaysians live better and healthier lives, and at the same time inspires Malaysians at large to be cognisant about the disease that impacts not just the patient but her family as well, Hence, through this initiative, we are rallying the community and caregivers’ support for each other and to take breast health seriously.”

The launch event headlined a kaleidoscopic repertoire of health and wellness activities which suggest a holistic regime for the breast health care.  Guests enjoyed a yoga session which reiterates the importance of mental health for people living with cancer. The Wobbly Breast Hall of Fame exhibition featured information about the campaign as well as artwork inspired by the Wobbly Breast Design.  All participants were also treated to various fun experiential stations which included creating their very own piece of art and receiving a free breast cancer screening, generously provided by our sponsor, Damansara Specialist Hospital 2 (DSH2).

Breast cancer is the most prevalent form of cancer among females in Malaysia, accounting for 32% of all cancers detected in women. The risk of developing breast cancer increases with age, with a higher incidence among individuals above the age of 50. 

Sadly, many cases are diagnosed late, with almost half of cases detected at Stage 3 or Stage 4, when treatment options become more limited and the chances of survival decrease. These statistics highlight the critical need for early detection and regular screenings, particularly for women over 40, to improve outcomes and reduce mortality rates associated with the disease.

The campaign’s launch event enlisted a health expert and a cancer survivor to share practical insight on cancer care and management.  

Dr. Haliza Kamarudin, a Consultant Obstetrician and Gynaecologist of Damansara Specialist Hospital 2 (DSH2), spoke about women’s wellness, emphasizing the importance of early screenings like mammograms and self-examinations at different stages of life. 

“Women’s life experiences are impacted by various health risks and implications throughout various stages of their lives. These include hormonal changes, menopause and most rampantly breast cancer. For our role in gynecology, we do emphasize on women’s general health, hygiene and well-being and in the case of breast cancer, advise certain ways to manage it with treatments, hormonal therapies and overall women’s health management plan. Ultimately, it’s key for women to stay informed about breast health and monitor the risks and changes to their body and observe a healthy lifestyle regime. Regular screenings and early detection are key in preventing getting breast cancer or take steps to manage it at early stages,” said Dr Haliza.

Host, Cancer survivor & advocate Choo Mei Sze, shared her personal battle and triumph over cancer, giving encouragement to  those facing the same challenges. “Going through cancer was a lonely journey filled with ups and downs especially at a young age, so having the support from my family and loves ones helped to make was very important.  The key is to stay strong and positive and take steps to manage the disease with the right information  and treatment. I am honoured to be part of this initiative to share my personal journey with the hope of inspiring others who are fighting their own battles.”

For more information on Jobbie’s “Pink Wobbly Breast Odyssey” Initiative, kindly visit   www.jobbienutbutter.com.

Malaysians Walk Over 2 Million Miles for Heart Health During World Heart Month

By
Tan Heng Hong
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Kuala Lumpur, 4 November 2024 – NESTLÉ OMEGA PLUS¼ concluded its Walk A Million Miles (NOP WAMM) 2024 campaign, exceeding expectations as participants came together to collectively walk a remarkable 2,154,407 miles. This achievement was a clear indication of the power of small steps to improve heart health as well as the growing awareness of Malaysians on this matter.

This new milestone, celebrates the collective achievement of thousands of Malaysians who walked, shared, and inspired each other on the path to better heart health.

Held in conjunction with World Heart Month throughout September, the NOP WAMM campaign drew in 30,622 participants, a 4% increase from 2023.  NESTLÉ OMEGA PLUSÂź. This year’s campaign was particularly special as it marked a return to an onsite walk event at Taman Tasik Metropolitan in Kepong.  This kick-off saw 2,000 enthusiastic individuals kickstart the month-long initiative with a 3.5km walk, fostering a tangible sense of community and shared purpose to drive heart health awareness.

“We need to increase awareness about healthy lifestyle practices, in particular, heart health which affects all sections of society directly and indirectly,” said Juan Aranols, Chief Executive Officer of NestlĂ© (Malaysia) Berhad. “Our aim this year to step up our efforts and rally even more Malaysians across the nation to join us in this journey towards a heart-healthy nation is reflected in the higher participation and growing commitment to heart health.”

Beyond the impressive mileage accrued, NOP WAMM continues to serve as a platform to educate and empower Malaysians about heart health. The campaign emphasized the importance of regular exercise, a balanced diet, and proactive cholesterol management, with NESTLÉ OMEGA PLUS¼ positioned as a key component of a heart-healthy lifestyle.

Reaffirming its dedication to making a tangible difference, NESTLÉ OMEGA PLUS¼ donated a total of RM100,000 to Yayasan Jantung Malaysia (YJM) and Institut Jantung Negara Foundation (IJNF). These funds will support vital research, education, and patient support programs aimed at combating heart disease in Malaysia.

Yeoh She Shiang, Business Executive Officer, Nutrition Business Unit, NestlĂ© (Malaysia) Berhad, said, “We are excited to see Malaysians take this step towards better heart health with NOP WAMM, proving that every step counts in making a meaningful difference.”

The importance of regular cholesterol checks, and lifestyle modifications cannot be overstated. Even those who appear to be in perfect health can be at risk. NESTLÉ OMEGA PLUS¼ encourages all Malaysians to take proactive steps in managing their cholesterol levels – a critical factor in maintaining heart health. Simple changes to daily routines such as adopting a balanced diet, engaging in regular exercise, and consuming two glasses of NESTLÉ OMEGA PLUS¼ daily, can make a significant impact on heart health.

The NOP WAMM campaign also saw participants who achieved significant results secure prizes cool prizes. There were 5 grand prize winners who were rewarded with smartphones worth RM4,650 each, and 30 consolations prize winners who received Amazfit Bip 5 Unity smartwatches worth RM300 each.

While the campaign has concluded, NESTLÉ OMEGA PLUS¼ remains steadfast in championing heart health and empowering individuals to make sustainable lifestyle changes, one step at a time.

Ayam Brand Malaysia launches convenient, flavourful Pulled Chicken

By
Tan Heng Hong
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Ayam Brand has launched its latest Pulled Chicken in a can. Available in two flavours, Hot Chilli and Mayonnaise, Pulled Chicken is  perfect for those times when you need a quick and easy meal without sacrificing flavour.

The canned pulled chicken is made with all-natural ingredients and no reservatives. it is also low in sugar and is high in protein, making it a healthy choice for any meal.

Pulled Chicken Hot Chilli (150g)

Ingredients: Cooked chicken (56%) (chicken meat, soya bean oil, tapioca starch), soya bean oil, chilli (3.5%), sugar, fish sauce (fish extract, salt, sugar), coriander leaves, thickener (modified tapioca starch), salt.

Pulled Chicken Mayonnaise (150g)

Ingredients: cooked chicken (46%) (chicken meat, soya bean oil, tapioca starch), mayonnaise (43%) (soya bean oil, sugar, vinegar, thickeners (modified tapioca starch, xanthan gum), salt, egg powder), sweet corn, red spur pepper, green spur pepper.

 

Mie Sedaap levels up with Chef Devina

By
Tan Heng Hong
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Mie Sedaap has launched Mie Sedaap Goreng ala Chef Devina, making this product the first chef-inspired fried noodle in Indonesia. The instant noodle player is upgrading the taste of its flaghip product by working together with Chef Devina, one of the leading Indonesian chef, author and cooking instructors.

Katriya Arintya Anindyantari, the marketing head of Mie Sedaap, explained why they partnered with Chef Devina Hermawan. She said, ‘Mie Sedaap is dedicated to providing tasty food. We’re thrilled to work with Chef Devina because her recipes are always a hit. People love her home cooking ideas and eagerly wait for her new dishes.’

Chef Devina’s Mie Sedaap Goreng offers a unique noodle texture that is thicker and chewier, complemented by special crispy toppings, dehydrated vegetables, and a spicy red chili sauce, resulting in a very flavourful experience.

Calpis Soda Launches the Biggest Music Show in History: ‘One in a Million’ Returns with RM 1 Million Cash Prize and a Car for Audiences Every Episode!

By
Tan Heng Hong
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Making history with the largest reward pool ever, unearthing local talent while spreading happiness across Malaysia

Petaling Jaya, November 1, 2024 – Calpis Soda, the new carbonated cultured milk drink in Malaysia, is excited to announce the return of the iconic “One In A Million” (OIAM) after a 15-year hiatus. Calpis Soda One In A Million is making a triumphant comeback with a fresh new format and remarkable prizes aimed at inspiring aspiring musicians nationwide, solidifying its place once again as the country’s premier music competition. The winner will walk away a millionaire with cash worth RM 500,000, a car and recording contracts worth RM 400,000, including working with an Indonesian artist. Furthermore, Calpis Soda OIAM will give away one car per episode to the audience: that’s a remarkable and mind-blowing 7 cars in total to give away!

Calpis is a pioneer in its category, first being sold in 1919. Media Prima’s legendary singing competition was also a pioneer, being the first reality singing show on Malaysian TV in 2006 on 8TV. It was thus natural for these two pioneers to create history again.

Calpis approached Media Prima with a proposition to transform the audience experience of a music show. Calpis Soda One In A Million is thus not just a simple comeback: it is a proposition that elevates the experience of a music show, for both participants and audience, making it by far the biggest and best music show in Malaysia.

In an innovative first-of-its-kind for the marketing industry, Calpis Soda is the Executive Producer of thisshow. Calpis Soda brings new excitement via multiple content and structural innovations to create a refreshing take on this blockbuster show.

Recognising the potential of entertainment as a powerful catalyst to connect brands and consumers, Mr. Santharuban Thurai Sundaram, Chief Executive Officer of Etika Sdn. Bhd. for Malaysia, Singapore, and Brunei, stated, “As we work towards uplifting Malaysians with our newest pride — Calpis Soda, we are committed to working with Media Prima to make this programme a grand success. This icon is making a comeback after 15 years and has built numerous famous singing careers. Together with TV3 we will take it to new heights. Calpis Soda One In A Million will be the best music show ever, with participants and audiences having an experience like no other. With the tagline Segar Rasa, Soda-p Suara, the show aims to reward the one in a million with the most sodap suara as a millionaire, with a one million ringgit reward that’s unparalleled by any other show. ”

He added, “For the singers – apart from the RM 1m worth of prizes- we are working with Media Prima to ensure they get the right exposure that’s required to springboard their musical careers. We will be working with TV3 to launch a song in collaboration with an Indonesian artist, aimed at propelling the winner’s career in the Indonesian market. We are focused on developing our country’s emerging talent beyond Malaysia.”

Santharuban further elaborated on the unique role of this unique tasting brand. “As both sponsor and executive producer, we have the singular opportunity to shape the show’s journey from behind the scenes, ensuring that Calpis Soda is not just a name on the screen but part of the heart and energy of the programme. Working closely with Media Prima, we’re committed to creating a dynamic, immersive and engaging experience that resonates with viewers across generations through the power of musical entertainment and reality drama. And to really spice up the viewing experience, Calpis Soda will also be
giving out one car to the audience in every single episode — that’s a total of 7 cars for our viewers! “

A Glimpse Back at One In A Million Legendary Moment

“What’s truly remarkable about One in A Million is that it goes beyond simply honouring the season winners,” Santharuban remarked. “Artists like Yuna have embarked on their great career journeys through this competition. One In A Million has consistently been a launchpad for many successful musicians, not just those who take home the crown. My aspiration for the next decade is to see an even greater array of gifted voices of today emerging from Calpis Soda One In a Million.”

He explained further, “I want both contestants and the audience to feel the electrifying excitement that this revival brings. For our viewers at home, I encourage you to fully engage with the show, because each episode will offer entertainment and participation beyond the TV screen, on mobile. And then of course we have plans for a special finale. We have something unique planned, which I won’t reveal now. Ultimately, my vision is for Calpis Soda to become a household name in Malaysia, synonymous with quality and entertainment, bringing happiness and inspiration to audiences across the nation.”

Originating on 8TV in 2006, One In A Million has made history by launching stars and creating unforgettable moments. Notable alumni like Suki Low (Season 1 Champion), Ayu Damit (Season 2 Champion), and Tomok (Season 3 Champion) have left an indelible mark on the music industry, alongside stars like Alif Satar and Aweera. The program also provided opportunities for seasoned singers to return to the stage, adding depth to its legacy.

Puan Nini Yusof, Chief Executive Officer of Media Prima Television Networks and Primeworks Studios, expressed her enthusiasm, stating, “Bringing back Calpis Soda One in A Million with a RM1 million worth prize makes it the most exciting and prestigious music competition in Malaysia. We’re thrilled to offer aspiring talents, both local and from neighbouring regions, the chance to shine on this iconic stage.”

She added, “This season is about bringing happiness to both our contestants and our viewers, with weekly car prizes to amp up the excitement for everyone!”

Puan Nini Yusof further elaborated: “This season, the dynamic duo of Haniff Hamzah and Fiza Frizzy will bring their flair to the stage! Fans won’t want to miss our esteemed judges, music industry legends Datuk Yusry Abdul Halim and Ziana Zain, who will guide contestants on their journey to stardom. Media Prima is very proud that we created a legendary platform previously, and we’re delighted now to collaborate with Calpis Soda for this new edition. We encourage viewers to actively participate in discovering Malaysia’s next million-ringgit voice. Engage by voting for your favourite contestants, attending live events, and sharing your experiences on social media.”

She added, “In addition to being the biggest, Calpis Soda One In A Million is also the most democratic show, where talent speaks loudest and everyone has a chance to make it! Whether you are a seasoned artist, or a budding singer, or a talented duo or a newly formed college group: you are all eligible to take part and this could be your platform to stardom!

“We are conducting on ground auditions around various parts of the country, including East Malaysia, and we encourage contestants to show up and hit us with their best notes! We are kicking off with massive auditions at Karnival Jom Heboh in Johor Bahru, and then we cover various parts of the country thereafter.

“For those who can’t make the physical audition, fear not! We encourage and accept online submissions. All you need to do is record a video of yourself singing, and upload it to TikTok with the hashtag #CalpisSodaOIAMTV3. If you are good, rest assured we will find you!”

Details of Auditions:

Open to All, Your Time to Shine! 

Calpis Soda One in A Million is open to all talents aged fifteen and above from Malaysia and beyond, welcoming solo acts, duos, and groups! Singers with original music are encouraged to participate, as long as they are not under a recording contract. Auditions will be conducted both online and in person. For online auditions, contestants can upload a one-minute singing video on TikTok using the hashtags #CalpisSodaOIAMTV3 from the 1st to the 17th of November 2024. The first open audition will take place at the Karnival Jom Heboh at Angsana Mall Johor Bahru from 2nd to the 3rd of November 2024.

Excited Calpis Soda fans can enhance their audition experience with our Fast Lane access! By purchasing the exclusive Calpis Soda Fast Lane promotional bundle of 10 cans for just RM30.00 nett, fans can enjoy a quicker and more seamless audition process—ideal for those ready to seize their opportunity on Calpis Soda One In A Million!

The open auditions promise an exciting atmosphere, featuring special alumni appearances at the Karnival Jom Heboh, celebrating nearly two decades of One in a Million. Additional auditions will also be held in various locations, including Johor, Sabah, Penang, Pahang, and Kuala Lumpur. This is a valuable opportunity for aspiring talents to showcase their skills and potentially become breakout stars in Calpis Soda One In A Million Season 4.

Join us this December on TV3 for the thrilling show Calpis Soda One in A Million, as Calpis Soda and TV3 embark on an incredible journey to discover Malaysia’s next million-ringgit voice. Stay connected with @TV3Malaysia across all social platforms for the latest updates and immerse yourself in the excitement of Calpis Soda One in A Million with Calpis Soda, your preferred cultured milk soda beverage for this season.

For more information about the promotion, please visit the Calpis Soda Facebook and Instagram pages now.

 

McDonald’s Malaysia Expands Business and Strengthens Presence in Sabah with Grand Opening of New Restaurant in Tuaran

By
Tan Heng Hong
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Accelerating Growth in Sabah with Goal to Launch 36 New Restaurants by 2030, Creating Job Opportunities and Expanding Community Initiatives

TUARAN, 30 OCTOBER 2024 – McDonald’s Malaysia marked another significant milestone in its expansion across Sabah with the grand opening of its latest outlet, McDonald’s Tuaran Town Drive-Thru restaurant. The opening ceremony was graced by the Chief Minister of Sabah, Yang Amat Berhormat Datuk Seri Panglima Hajiji bin Haji Noor.

The new restaurant underscores McDonald’s Malaysia’s commitment to its vision of opening 36 outlets in Sabah by 2030. To date, McDonald’s operates 22 restaurants across the state, employing a workforce of 800 local staff. Currently, there are 370 McDonald’s restaurants nationwide.

“We are thrilled to be opening our latest restaurant in Sabah. We sincerely hope that this new outlet will strengthen our efforts to provide ‘Delicious Feel-Good Moments’ to our customers, further establishing McDonald’s commitment as the preferred brand for the local community. As a locally operated company, we are committed to ensuring that our business positively contributes to the welfare, skills development, and economic well-being of the community,” said Dato’ Haji Azmir Jaafar, Managing Director and Local Operating Partner, McDonald’s Malaysia.

During the event, McDonald’s Malaysia also presented a business zakat contribution of RM100,000 for 2024 to the Sabah Islamic Religious Council (MUIS) to support underprivileged communities across the state.

Additionally, McDonald’s Malaysia, through its charity of choice – Ronald McDonald House Charities Malaysia (RMHC Malaysia), donated 1,300 Back-to-School Packs to primary school children from underprivileged families in Sabah.

Since 2017, the Back-to-School Pack initiative has benefitted over 6,000 children in Sabah. The programme aims to ease the financial burden of low-income families while motivating students to embark on the new school year with confidence.

Furthermore, RMHC Malaysia has established its fourth Ronald McDonald House at the Sabah Women and Children’s Hospital (HWKKS), providing accomodation to nearly 100 underprivileged families since its opening last year. This facility is the first of its kind in Sabah and East Malaysia.

In addition, RMHC Malaysia will be extending a medical grant of RM100,000 to HWKKS to support medical treatments, equipment, and other essential needs for children in need.

“With the opening of our new restaurant in Tuaran, we have a direct opportunity to engage with and uplift the local community. This aligns seamlessly with our core values, which focus on fostering well-being and creating a positive impact in society,” added Dato’ Haji Azmir Jaafar, who also serves as President of RMHC Malaysia.

How a Mother-Son Duo Transformed a Neighbourhood Grocery Store into an Online Success

By
Tan Heng Hong
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Madam Jasbinder had the opportunity to be apart of the panel discussion with other sellers at the Lazada's inaugural Seller Summit 2024.

Having spent most of her life as a devoted housewife, starting a business was never part of Madam Jasbinder Kaur’s plans. At least, that was until the pandemic hit in 2020 and Malaysia went into lockdown with the Movement Control Order (MCO).

Seeing the limited access to essential services and goods, she spotted an opportunity then to fulfil a community’s need, and inspired by her son Mandip’s own achievements in business, she decided to take a leap of faith into building her own enterprise. Through sheer resilience and perseverance, she started PK Grocery, which has since blossomed into a thriving online success on Lazada – a remarkable testament to her inspiring journey from homemaker to entrepreneur.

From Homemaker to Business Owner 

Madam Jasbinder uses her laptop to do her business on Lazada.

Now in her sixties, Madam Jasbinder never imagined herself as an entrepreneur. “I was already 58 then and had never thought about running my own business. But once we started, I realised just how rewarding it could be,” shared the mother of four. “Seeing our customers benefit from the convenience that we provide and knowing that we’re helping the community has made the experience all the more fulfilling.”

Madam Jasbinder practices sustainability by packing her orders in recyclable boxes and provides a personalised thank-you message for her customers with every order.

With Mandip’s encouragement, PK Grocery began as a small home-based endeavour, offering household items to only a close circle of friends and neighbours. Focusing on a niche selection of essential grocery and household items, it first catered to the neighbourhood’s need for high-demand products like toiletries, groceries, home cleaning products and other household items. This secured them a modest income and a steady base of regulars, as well as helped establish their reputation for providing affordable and quality products. As the word spread about the shop, so did the demand.

A Strategic Move to eCommerce

Seeing her business grow steadily in just over a year, Madam Jasbinder and Mandip soon realised that it had the potential to expand and decided together to venture into eCommerce with Lazada. “Taking the business online was a big step for me, especially since I had no prior experience with technology. Every day was a learning journey, as I picked up the basics of operating an online store, which gave me the confidence to push our limits as a grocery store,” said Madam Jasbinder.

Learning how to use a laptop and smartphone was challenging at first, but with Mandip’s support, Madam Jasbinder eventually gained the skills she needed to navigate the eCommerce world.  Despite the initial slowdown in sales after the MCO, Madam Jasbinder and her son remained steadfast and committed to growing PK Grocery.

Adapting to the shifting landscape, they refined their approach and soon took advantage of key Lazada initiatives like its monthly double-digit sales campaigns, which increased the store’s visibility and attracted new customers. The platform’s integrated systems for order handling, payments, and deliveries also made the transition to eCommerce for them smoother than they had expected. Madam Jasbinder expressed, “Whether the sales campaigns are big or small, we always see growth in our business. Lazada’s 11.11 Biggest Sale of the Year, however, is one of the biggest sales of the year and a key opportunity for PK Grocery to flourish on Lazada.”

PK Grocery’s success could also be attributed to the small things Madam Jasbinder practices as part of running the business. A resourceful businesswoman, she found ways to reduce costs and also operate sustainably by using recycled boxes for packaging. Additionally, she also goes the extra mile to make her customers feel appreciated by including a personal thank-you note with each order – a gesture that has resonated warmly with her buyers.

Madam Jasbinder muses, “We aim to offer the best value to our customers, without compromising on quality. I believe showing gratitude to our customers gives our store a more human and personal touch.”

Her hard work over the last few years has not gone unnoticed, however, and in July 2024, she was invited to speak at Lazada’s Seller Summit 2024 – a moment Madam Jasbinder proudly recalls as one of her life’s milestones. “Being invited to speak at the Lazada Seller Summit was an unforgettable experience. Never in my wildest dreams did I imagine myself on stage sharing my eCommerce journey with sellers from all across the country,” she said.

Inspiring Others to Make the Leap

Now with bigger dreams for PK Grocery, Madam Jasbinder envisions expanding with the opening of another physical store in Petaling Jaya, Selangor, serving a wider customer base beyond her hometown of Ipoh, Perak. Reflecting on her journey thus far, she is grateful for the newfound sense of independence and self-respect that comes from running her own business: “Being able to earn financially has given me a sense of pride – it’s the greatest reward I could ask for.”

Madam Jasbinder believes that when one is faced with challenges, the key to success is to keep moving forward. “In life, we should always continue to grow and try new things. Don’t be afraid to take the first step. With time, patience, and determination, success will come,” she enthused.

But when things get overwhelming, she has a simple remedy: “I watch dramas to help me relax and calm down,” she added with a smile.

If there is one lesson to take away from Madam Jasbinder’s journey, it’s that her story serves as a powerful reminder of how it’s never too late to learn something new or to take on a challenge and succeed. With perseverance and grit, an open mind to continuously learn, and the unwavering support of a loving family, Madam Jasbinder and her son have shown that you can not only build a thriving business but also leave a legacy that will inspire generations for years to come.

Sign up now to become a Lazada seller.

From Classroom to Kitchen: Why More Malaysians are Trading Textbooks for Chef’s Hats

By
Tan Heng Hong
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KUALA LUMPUR, 30 October 2024 – The Academy of Pastry & Culinary Arts (APCA) Malaysia saw the education landscape evolve as more students are opting for hands-on training in fields over traditional academic routes. Fields such as culinary and pastry arts are becoming a top choice for young Malaysians looking to combine creative expression with real-world career opportunities. Leveraging on this opportunity, APCA is set to host its annual Asia Pastry Forum from 1st to 18th November 2024, featuring Meilleur Ouvrier de France Patissier, award-winning chefs and industry experts in live demonstrations and discussions, reinforcing its dedication to fostering Malaysia’s culinary talent and advancing the pastry arts.

This momentum is underscored by Malaysia’s recent win at the Asian Pastry Cup, where APCA’s team, comprising Chef Foo Yi Qing and Chef Fong Kah Mun, coached by Chef Loi Ming Ai, took home the Silver Cup. This victory qualifies them to compete in the prestigious Coupe du Monde de la PĂątisserie (World Pastry Cup) in Lyon, France, in January 2025. Their success highlights Malaysia’s rising presence in the global pastry arena and the country’s growing focus on nurturing specialised skills.

Recent studies show a surge in enrollment in Technical and Vocational Education and Training (TVET) programmes, aligned with the Malaysian Education Blueprint 2013-2025’s focus on skills-based learning. The Budget 2025 further highlights the importance of such programmes with RM 1.2 billion to expand TVET programmes, targeting 77,000 students in vocational colleges and technical schools. These efforts aim to strengthen industry partnerships and provide training for underserved communities, ensuring Malaysia’s workforce remains competitive in the global market.

Culinary arts, particularly, have seen a surge in interest, attracting students not only for the opportunity of immediate employability but also for the personal satisfaction of mastering a creative craft. At the Academy of Pastry & Culinary Arts (APCA) Malaysia, there has been a noticeable rise in enrollment in both pastry and culinary programs, a testament to the growing appeal of the industry. 

“The shift towards vocational paths like culinary arts is reshaping how young people think about their future careers,” says Chef Niklesh Sharma, Founder of the Academy of Pastry & Culinary Arts (APCA). “It’s not just about learning a trade—it’s about mastering an art form, exploring your creativity, and bringing joy to people through food. Our students aren’t just preparing for jobs; they’re crafting experiences.”

Asia Pastry Forum 2024 by APCA

The Asia Pastry Forum 2024, hosted by the Academy of Pastry & Culinary Arts Malaysia, promises an unparalleled opportunity for aspiring pastry chefs and industry professionals to hone their skills alongside some of the world’s most renowned pastry experts. Taking place from 1 to 18 November 2024, the forum will feature a diverse range of hands-on workshops and masterclasses, covering everything from advanced chocolate techniques to modern plated desserts. Each session is led by award-winning pastry chefs, including champions like MOF Chef Jean-François Arnaud and World Pastry Champion Tan Wei Loon, offering participants firsthand insights into the latest trends and innovations in pastry arts.

This year’s forum will not only emphasise technical mastery but also foster a collaborative environment for knowledge exchange among culinary professionals. With topics ranging from sugar showpieces to contemporary entremets, attendees will have the chance to explore cutting-edge techniques that push the boundaries of creativity. The Asia Pastry Forum continues to be a driving force in shaping the future of Malaysia’s pastry industry, equipping participants with the skills and inspiration needed to thrive in the evolving world of culinary arts.

At APCA, students immerse themselves in hands-on learning, from mastering classical French pastry techniques to exploring modern trends like molecular gastronomy. This approach, which balances tradition with innovation, prepares graduates for successful careers in some of the world’s top kitchens. APCA’s focus on real-world skills has helped many alumni secure roles in prestigious hotels and restaurants, both locally and abroad.

For more information on APCA and its Asia Pastry Forum 2024, please visit https://apcamalaysia.com and https://www.asiapastryforum.com/2024-programs

Abbott’s Campaign Empowers Malaysians with Diabetes to Take Control of Their Health

By
Tan Heng Hong
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(L to R) Dr. Nina Mazera Mohd Said, Abbott’s Nutrition Medical Director in Malaysia; Ainaa Munirah Pang, Glucerna Lifestyle Change Program (GLCP) participant; Dr. Zanariah Hussein, Head of the Endocrine Unit at Putrajaya Hospital and Indra Balaratnam, Consultant Dietitian advocating diabetes education at the launch of the Glucerna #StartsWithYou campaign launch.
  • The Glucerna #StartsWithYou campaign calls on Malaysians to adopt positive lifestyle changes and share their personal journey with diabetes management to receive a Wellness Pack
  • The campaign highlights the GlucernaÂź Lifestyle Change Program (GLCP), which provides education and resources on good nutrition and physical activity to help people with diabetes

KUALA LUMPUR, Malaysia, 30 October 2024 – Just ahead of November’s Diabetes Awareness Month, Abbott announced the launch of the Glucerna¼ #StartsWithYou campaign to encourage Malaysians to take control of their condition and live well. The campaign highlights success stories of Malaysians who participated in a four-week lifestyle intervention program incorporating good nutrition and physical exercise. In promoting these stories and inviting people to share their journey with diabetes management, Abbott aims to galvanize people with diabetes to live fuller, healthier lives.

According to the National Health and Morbidity Survey (NHMS), there is an estimated 3.6 million Malaysians – or 15.6% of the adult population – living with diabetes, and there are many more who are unaware of their diabetic state. Uncontrolled diabetes can impact overall health. It can cause complications like heart disease, nerve or kidney damage. Small lifestyle modifications can make a big impact on diabetes management and overall health.

”The prevalence of diabetes remains high in Malaysia, so it’s important to help individuals adopt healthy habits and strategies to manage their condition,” said Dr. Nina Mazera Mohd Said, Abbott’s nutrition medical director in Malaysia. ”The GlucernaÂź Lifestyle Change Program has supported many people with diabetes manage their glucose levels through positive lifestyle changes including good nutrition and exercise. Today, we are happy to showcase some success stories to empower more Malaysians with diabetes to build healthy habits.”

Taking Control of Diabetes Starts with You and the Support of Others

Dr. Nina and Ainaa sharing more about the awareness and management of diabetes.

At the event, Ainaa Munirah Pang, a 39-year-old chef, shared her journey in achieving her target glucose levels with the help of the GlucernaÂź Lifestyle Change Program (GLCP). Diagnosed with type 2 diabetes at the age of 27, Ainaa faced the challenge of adhering to a healthy and consistent regime, especially being surrounded by sweet temptations at her job.

The four-week lifestyle intervention program helped guide her on a path to better health. She received support from like-minded participants who shared common goals, challenges and resources to help manage their diabetes.

”Joining the program was life-changing,” said Ainaa. ”It wasn’t just about controlling my glucose level but also about finding a community of support and making small changes that added up to a big difference.”

The GLCP, which started in 2021, includes a guide on diabetes management and information on balanced diet, diabetes-specific nutrition formula, exercise and the importance of regular glucose monitoring. Participants also learn how to cope with diabetes burnout and other challenges that can derail their commitment to diabetes care. In addition, they receive support from a group of trained doctors and dietitians, and like-minded participants who share common goals, challenges and resources to help them better manage their condition. More than 200 adults in Malaysia have participated in the program and have improved their diabetes.

“Most Malaysians living with diabetes have obesity or overweight[i], so structured lifestyle interventions, nutritional management, and a robust support system can help improve their weight and condition,” said Dr. Zanariah Hussein, head of the endocrine unit at Putrajaya Hospital. ”These comprehensive approaches – which are included in the GLCP – enables adults to take charge of their health, leading to better outcomes and quality of life.”

Consultant Dietitian, Indra Balaratnam shared nutrition tips and demonstrated nutritious recipes to help Malaysians live healthier.

”While there are many factors in managing diabetes, nutrition remains critical,” said Indra Balaratnam, a consultant dietitian. ”Individuals with diabetes need to be aware of their eating habits and make informed choices that incorporate a variety of foods in moderation. Whether through meal planning, smart snacking, or cooking at home with natural ingredients, it’s important to follow a balanced diet rich in vegetables, fruits, whole grains and lean proteins.”

How Diabetes-Specific Nutrition Formula Can Help

Glucerna¼, a scientifically-formulated diabetes-specific nutrition formula, is integral to the GLCP approach. Clinical studies have demonstrated that Glucerna¼ effectively manages blood glucose levels by providing a steady release of glucose. Research published in Diabetes Care found that individuals with diabetes who consumed Glucerna¼ maintained glucose levels within the target range up to 90% of the time after just four weeks.[ii] Glucerna’s unique formulation includes low glycaemic index carbohydrates, which help minimise post-meal spikes, alongside essential nutrients that support overall health.

The GlucernaÂź #StartsWithYou campaign encourages everyone to share their personal journey with diabetes management. Participants who send in their stories to the Abbott Nutrition Careline (wecare@abbott.com) will receive a GlucernaÂź Wellness Pack.

For more information on the GlucernaÂź #StartsWithYou campaign, please visit https://www.family.abbott/my-en/home.html or follow us on social media.

[i] Ministry of Health Malaysia. (2023). National Diabetes Registry Report 2023.

[ii] Klein, S., et al. (2013). Effect of a new nutritional formula on glycemic control in patients with type 2 diabetes: A randomized controlled trial. Diabetes Care, 36(2), 271-277. doi:10.2337/dc12-0396.

HEINEKEN Malaysia Enhances Efforts to Uplift Local Communities

By
Tan Heng Hong
-
HEINEKEN Malaysia: Representatives from HEINEKEN Malaysia collaborated with reps from Soroptimist International Region of Malaysia distrubuting aid to B40 communities as part of HEINEKEN Cares

An additional RM200,000 contribution for the festive season to improve access to clean water, enhance food security and provide food aid for underprivileged communities

PETALING JAYA, 30 October 2024 – Aligned with its Brew a Better World 2030 strategy, HEINEKEN Cares programme is an initiative by Heineken Malaysia Berhad (HEINEKEN Malaysia) aimed at uplifting communities where it operates. The company is proud to celebrate more than 30 years of its active role in uplifting and supporting diverse groups of Malaysian communities, fostering positive change and growth in these communities.

Building on its commitment, the company will continue its collaboration with Sokong to support 4 NGOs with several initiatives to empower local communities. To kick off the programme, HEINEKEN Malaysia supported 120 low-income Indian families in Desa Mentari with essential food items this festive season.

Martijn van Keulen, Managing Director of HEINEKEN Malaysia said, “We believe that when our people, planet and surrounding communities are looked after, our business thrives. Over the last three decades, we have collaborated with strategic partners to uplift and support communities around our brewery and across various states, including Sabah and Sarawak. We are committed to continue making a positive impact where we operate by supporting those in need, staying true to our purpose of brewing the joy of true togetherness to inspire a better world.”

Through, HEINEKEN Cares, the company has invested in several initiatives:-

Strengthening Watershed Protection

Since 2007, HEINEKEN Malaysia has invested RM15 million in protecting water resources and pledged an additional RM6 million through 2030, recognising that water is essential not only for environmental health but also for social well-being, supporting community health and resilience. Through awareness programmes and investments into nature-based solutions like river rehabilitation and reforestation, the Company aims to support long-term water security in Sungai Way, Sungai Penchala and Sungai Selangor, in collaboration with Global Environment Centre, local communities and in support of local government agencies.

Unlocking Potential through Upskilling

HENEKEN Malaysia has also supported communities through its English Enrichment Training Programme, by partnering with education experts to provide upskilling opportunity for 630 educators. Over a period of 14 years, the Company invested over RM6.6 million in the programme for participants from 369 institutions, comprising vernacular Tamil, Chinese and East Malaysian institutions.

Bringing Communities Together for a Greater Cause

For over 30 years, HEINEKEN Malaysia has invested in its Tiger Sin Chew Chinese Education Charity Concert programme, aimed at bringing communities together to raise funds for a greater cause. Through the initiative, HEINEKEN Malaysia has raised over RM426 million for 549 institutions nationwide supporting its beneficiaries in improving their facilities and enhancing the learning environment.

Empowerment Beyond Aid

At the height of the pandemic in 2021, HEINEKEN Malaysia supported needy communities with essential food aid. Following this, the Company shifted its focus to long-term food security, collaborating with local communities to develop sustainable farming solutions in response to evolving needs.

The Company has also supported communities by establishing rainwater harvesting systems and gravity water systems to improve clean water access. These systems help the communities by mitigating water disruptions, reducing reliance on treated water for non-potable usage, and alleviate pressure on water resources. Beneficiaries also received training to maintain and manage the systems, fostering greater self-sufficiency.

Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia said, “We recognise that meaningful change happens through collaboration. By working hand-in-hand with our partners and communities, we are able to make a lasting impact for underserved communities. By investing in sustainable community initiatives, we go beyond addressing the immediate needs of the community; it paves the way to build resilient communities.”

Working Together for Change: Make a Difference Today

HEINEKEN Malaysia: Orang Asli women are trained in organic farming as part of the HEINEKEN Cares initiative with Soroptimist International Region of Malaysia

Keeping the momentum, HEINEKEN Malaysia remains dedicated to supporting local communities with the launch of a new phase of its HEINEKEN Cares initiative today. In collaboration with Sokong, the programme will support Hopes Malaysia, Soroptimist International Region of Malaysia (SIROM), PWD Smart Farmability and MyKasih Foundation, focusing on important causes related to water access and food security.

HEINEKEN Cares: Villagers grouping up to begin work to install a new gravity water system

HEINEKEN Malaysia is committed to uplifting local communities and making a positive impact. This initiative invites the public to contribute through the Sokong platform, and for each RM10 donated, HEINEKEN Malaysia will top up with an additional RM40 towards the cause.

Make your contribution today through https://sokong.org/campaigns/heineken-cares-2024.

Further information on HEINEKEN Malaysia’s sustainability initiatives can be found at HEINEKEN Malaysia’s official website https://www.heinekenmalaysia.com/ or SPARK Foundation’s official website: sparkfoundation.com.my.

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