Join HEINEKEN Malaysia’s Production Graduate Programme 2025 for a 24-month rotation in the supply chain department, leading to a permanent role.
PETALING JAYA, 26 June 2025 – Calling all fresh graduates with a passion for supply chain and purpose-driven work — HEINEKEN Malaysia is on the lookout for aspiring young talents to join its Production Graduate Programme (PGP), a dynamic 24-month rotational journey designed to nurture the next generation of supply chain leaders.
Blending world-class brewing with a strong focus on people, planet, and progress, the programme offers hands-on experience, leadership development, and the chance to build a rewarding career with a long-established brewer in Malaysia.
Based at HEINEKEN Malaysia’s brewery in Sungei Way, Petaling Jaya, the programme includes four key rotations across bottling, packaging, and engineering, with each placement providing hands-on exposure to the daily operations of a high-performing brewery. Upon completion, successful candidates will transition into a permanent role within the supply chain department.
Who Can Apply?
HEINEKEN Malaysia is looking for Malaysian applicants who are:
Fresh graduates with a Bachelor’s degree (Second Upper Class or above) in Engineering – Mechatronics, Mechanical, Electrical & Electronics, or Chemical
Have less than two years of working experience
Proficient in both written and spoken English
Actively involved in extracurricular or community initiatives
Collaborative team players who can also take initiative and work independently
Open to working on a rotating shift schedule
Applications are open from 26 June to 17 July 2025. Interviews will be conducted at the end of July, with successful candidates joining the brewery in August or September.
“At HEINEKEN Malaysia, we believe that our people are our greatest investment. The Production Graduate Programme is a strategic initiative to cultivate homegrown talent and support the next generation of supply chain leaders. By equipping young engineers with critical technical expertise and leadership capabilities, we’re also contributing to Malaysia’s broader development goals.” said Victoria Ang, People Director at HEINEKEN Malaysia.
A Certified Great Place to Work®
The focus on nurturing talent is deeply rooted in HEINEKEN Malaysia’s broader people-first philosophy. The Production Graduate Programme is just one example of how the company invests in future leaders, a reflection of the same values that earned HEINEKEN Malaysia its certification as a Great Place to Work® for the second consecutive year in 2025.
Great Place to Work® Certification™ is a globally recognised benchmark for outstanding workplace culture. Based entirely on feedback from employees, it recognises organisations where people consistently experience a high-trust environment.
“Being certified as a Great Place to Work® once again highlights the value we place on supporting and developing our people. We believe that a thriving workplace is built on trust, inclusion, and purpose. This recognition validates the culture we’ve worked hard to cultivate — one where every individual feels valued, empowered, and inspired to grow,” Victoria added.
With 43% female representation on the Board and 38% in the Management Team, HEINEKEN Malaysia champions diversity, equity, and inclusion (DEI) at every level of the organisation. From digital upskilling and well-being initiatives to leadership development and community involvement, the company empowers every employee to grow both professionally and personally.
Whether it’s a passion for sustainability, technology, or shaping the future of brewing, HEINEKEN Malaysia provides fresh graduates with a launchpad for a purpose-driven career — all while staying true to its purpose of brewing the joy of true togetherness to inspire a better world.
New Zealand dairy giant Fonterra has launched Anlene Ready-to-Drink Yogurt in Thailand now in a new formula. This yogurt drink is packed with fibre to aid digestion, enriched with vitamins A, C, and E for healthy eyes, a strong immune system and glowing skin and has calcium to keep bones strong. It comes in Mixed Fruit and Orange flavours.
In addition, Fonterra has introduced the new Anlene Lactose-Free for people who are lactose-intolerant and health-conscious. Anlene Lactose-Free is a tasty, easy-to-digest milk that is gentle on the stomach, completely free from lactose sugar so consumers can enjoy it without worrying about discomfort. It helps support strong bones, joints, and muscles every day, and comes in two delicious flavours: Original and Almond.
Rounding out its innovations, Fonterra has also refreshed the packaging of its Anlene UHT Ready-to-Drink milk line, which continues to deliver essential nutrients suited for adults at any stage of life.
Anlene Actifit – More than just high-calcium milk, it includes collagen, protein, and other beneficial nutrients to support mobility and joint health.
Anlene Gold – A superior formula enriched with MFGM, high in vitamin B12, and contains zinc to help keep your body strong, mind sharp, and immune system in top shape.
Anlene High-Calcium Formula – One shot delivers 4x the calcium compared to regular milk and provides 100% of your daily calcium and vitamin D needs.
Anlene BonesActive – Combines calcium, vitamin D, and phosphorus to help strengthen bones.
The presence of the iconic green MILO truck immediately triggered much excitement
Petaling Jaya, 25 June 2025 – This Father’s Day, the story of Abang MILO is more than a familiar sight on school fields or community runs. It is a tale of legacy—one that brews quietly through everyday moments, shaped by the bond between father and son, and by a shared mission to serve more than just a cup of goodness.
Junaidi and Jefridin spending their time together as Father and son traveling
For Jefridin Bin Jaafar and Muhammad Junaidi Hakimi Bin Jefridin, the father-son duo known affectionately as Abang MILO, the journey with MILO® has become a reflection of how family values, tradition, and meaningful connections are passed from one generation to the next.
From Supermarket Promoter to Malaysian Favourite
Nothing beats the sight of the MILO truck! Bringing refreshment and energy wherever we go.
Jeffridin’s journey with Nestlé began in 1996 as a supermarket promoter. It was in 2008 when he officially took on the title of Abang MILO, a role that would ultimately influence not just his career but the life path of his young son. Junaidi, then just three years old, grew up watching his father serve smiles and nourishment from the back of the iconic green truck.
Years later, Junaidi followed in his father’s footsteps. Today, the two of them serve Malaysians together, standing side by side in the same uniform, embodying the values that have made Abang MILO a beloved figure across the country.
“The first time someone called me Abang MILO, it felt like I had become part of something meaningful,” said Junaidi. “It’s more than a job title—it’s a bond with the community.”
A Cup that Connects Generations
The MILO® truck remains a nostalgic symbol for many Malaysians. From school sports days, or after Senamrobik, to community carnivals, it brings a sense of shared memory and joy. According to Jeffridin, the reactions are always heartwarming.
“Children run towards us with excitement. Adults smile with recognition. Even pregnant mothers almost never walk past without stopping. They often say, ‘I’ve been craving this all week,’” he recalled. “It shows just how deeply MILO® is woven into Malaysian life.”
For Junaidi, it is the joy in the little moments that makes the role fulfilling. “Sometimes all it takes is a free cup of MILO® to brighten someone’s day. You see it in their expression, that spark of happiness,” he shared.
Between them, the pair have attended countless events, but it is the small, emotional moments that stand out. “I remember once, after a local football match, the winning team gathered around the MILO® truck,” says Jeffridin. “They raised their cups together, like a mini victory toast. That moment stuck with me—not just because of the win, but because MILO® was part of it.That sense of belonging stays with you.”
Junaidi’s favourite moments come during school visits. “You see these excited kids lining up, waiting their turn, and you know it’s more than just a drink to them—it’s a highlight of their day. And when the teachers come over to say thank you, it really hits you—MILO® has impact.”
An iced cup of MILO, prepared and served gracefully by the dearest Abang MILO
These everyday interactions are what make their roles fulfilling. “You don’t always need grand gestures,” Junaidi adds. “A small cup of MILO® can bring so much happiness. That’s a powerful thing.”
Fathers, Sons, and Mornings That Matter
The values MILO® promotes—togetherness, energy, and healthy living—are brought to life at MILO® Malaysia Breakfast Day (MBD), one of the nation’s most beloved family fitness events. Both Jeffridin and Junaidi have served at multiple editions of the event across various states, witnessing firsthand how it has grown into a yearly tradition for many Malaysian families.
“One year, we saw a father lift his child onto his shoulders for the final stretch of the run. The crowd cheered them on as they crossed the finish line together,” said Jeffridin. “That was the essence of MILO® Malaysia Breakfast Day—strength, unity, and moving forward as a family.”
With over 60,000 participants already recorded in Putrajaya, Johor, Penang, and Kuantan, the 2025 edition of MILO® Malaysia Breakfast Day continues to inspire active lifestyles and meaningful family moments.
Final Two Stops: Terengganu & Kedah – A Call to Families
As the MILO® Malaysia Breakfast Day 2025 series approaches its final leg, Terengganu and Kedah will host the last two events on the calendar coming August 2025, closing out a nationwide celebration that has brought joy, movement, and unity to communities across the country.
Registration opens this 4 July 2025.
With growing momentum, these two stops offer families one final chance to be part of this movement—an opportunity to walk, run, and reconnect in an environment full of energy and encouragement.
“MILO® Malaysia Breakfast Day isn’t just an event,” says Jeffridin. “It’s a celebration of family, health, and everything MILO® stands for. We’ve seen it bring communities together. We’ve felt the spirit on the ground.”
Father’s Day is a time to honour legacies that are lived, not just remembered. For Jeffridin and Junaidi, their shared journey as Abang MILO is a testament to how tradition, purpose, and community can flow from one generation to the next—one meaningful cup at a time.
Join thousands of families across Malaysia who have already taken part in MILO® Malaysia Breakfast Day 2025. Register for Terengganu and Kedah at www.milo.com.my.
(From left) Aik Chuan Tan, Chief Investment Officer of Karrin Associates; Baek Heyn Lim, General Manager of International Development Team at emart24 Korea; Tan Sri Pang Tee Chew, Chairman of Mamee Double Decker Sdn Bhd; Vuitton Pang, CEO of emart24 Holdings Sdn Bhd; Hwang Ho Choi, Deputy Director of Korea Agro-Trade (aT) Center Kuala Lumpur, and Tan Chuan Hoe, CCO of emart24 Holdings Sdn Bhd, cutting the ribbon to officiate the launch of emart24’s 100th store at Kota Damansara.
Leading Korean convenience store chain set for strong growth in Malaysia
KOTA DAMANSARA, 25 June 2025: Popular Korean convenience store chain emart24 today marked the opening of its 100th store in Malaysia at a launch event in their new outlet in Kota Damansara.
Vuitton Pang, CEO of emart24 Holdings Sdn Bhd, described the brand’s journey in Malaysia as both humbling and inspiring. “The 100th store is a milestone we’re truly thankful for, and has been made more meaningful by the trust and encouragement of the communities we serve.”
Vuitton Pang, CEO of emart24 Holdings Sdn Bhd, speaking at the launch of emart24’s 100th store at Kota Damansara.
“We remain committed to growing hand-in-hand with Malaysians and building meaningful connections for many more years to come. We hope to open another 50 outlets over the next year to bring affordable halal Korean street food experience to even more neighbourhoods,” he said.
“What began with a single store in Bangsar South has grown into a familiar presence across the country,” Pang continued. “We’re always listening to our customers and will continue to optimise our network to better serve our customers by being closer to wherever they are.”
“The Retail scene is evolving, and Malaysians today seek more meaningful connections in their daily experiences. We are excited to be part of this shift by offering a blend of quality, culture and community.”
emart24 was the first and fastest Korean convenience chain to break into Malaysia’s East Coast, tapping into local demand for halal-certified Korean flavours. “The response in States like Terengganu and Kelantan has been incredibly encouraging, and we are grateful for the warm welcome and continuous support,” Pang added.
Backed by South Korea’s retail giant Shinsegae Group, emart24 is the fastest-growing convenience store brand in its home country, with over 6,500 outlets. Malaysia is its first overseas market, and the brand’s success here has been closely tied to the rise of Korean culture and local demand for accessible, high-quality convenience offerings.
Kang In Sok, COO of emart24 Korea, said: “We congratulate emart24 Malaysia on the opening of its 100th store in Malaysia. I would like to express my heartfelt appreciation to everyone who has contributed to emart24’s remarkable growth in the Malaysian market. I look forward to seeing emart24 continue to lead the convenience store industry in Malaysia with even greater success in the future.”
The brand’s signature halal-certified Korean street food, including its bestselling cupbap and cheesy tteokbokki, continues to appeal to a wide range of consumers. The e-kafé product line, officially certified halal in February 2025, has been a key step in reinforcing emart24’s commitment to inclusivity and cultural respect.
“Securing halal certification was a proud milestone for us, showing our sincere intention to serve all Malaysians,” said Pang. “Our food is Korean at heart, but thoughtfully created for local tastes without compromising authenticity.”
“We have invested in a new and enlarged central kitchen which will deliver more variety of exciting halal ready-to-eat products to our customers,” he adds.
The 100th store celebration, themed “100 Stores. Endless Moments,” was held at the new flagship outlet in Kota Damansara. The store design, features a mural by local visual artist Nas Suha, capturing the spirit of cross-cultural connection between Korea and Malaysia, reflecting the brand’s core identity. The new store also features digital innovation powered by SOLUM ESL, including real-time pricing solutions and digital signage that enhance operational efficiency and elevate the customer experience with a sleek, modern touch.
(From left) Baek Heyn Lim, General Manager of International Development Team at emart24 Korea; Aik Chuan Tan, Chief Investment Officer of Karrin Associates; Datuk Matthew Lee, Chairman of KMT Group; Tan Sri Pang Tee Chew, Chairman of Mamee Double Decker Sdn Bhd; Vuitton Pang, CEO of emart24 Holdings Sdn Bhd; Hwang Ho Choi, Deputy Director of Korea Agro-Trade (aT) Center Kuala Lumpur, and Tan Chuan Hoe, CCO of emart24 Holdings Sdn Bhd, with emart24’s new mascot, Dilly (4th from left), during the launch of emart24’s 100th store at Kota Damansara.
Adding to the festivity was the official introduction of emart24’s new mascot, Dilly, who made a playful appearance at the event. The event also marked the launch of a new menu through a collaboration with Pinkfong’s Baby Shark, the globally beloved character celebrating its 10-year anniversary this year. Designed to engage families with children, the collaboration aims to strengthen brand affinity across all age groups.
The event also marked the launch of a new menu through a collaboration with Pinkfong’s Baby Shark, the globally beloved character celebrating its 10-year anniversary this year.
“Baby Shark is one of the most cherished family entertainment IPs of The Pinkfong Company, and this partnership allows us to create joyful, memorable brand experiences for our younger customers,” said Tan Chuan Hoe, Chief Commercial Officer of emart24 Holdings Sdn Bhd.
In conjunction with the momentous celebration, emart24 introduced limited edition apricot-hued ice cream cones called “party cone”, an edible wafer cup and brand-new Matcha Strawberry soft serve. A nationwide “Spend & Win” campaign will kick off nationwide from 1st to 31st July 2025, where over 100 lucky customers stand a chance to win amazing prizes such as Samsung S25 phones and Samsung Galaxy Watches alongside Flight and Hotel vouchers to South Korea and other destinations, courtesy of Traveloka.
This event was proudly supported by Korea Agro-Trade (aT) Center. “The rise of Korean food culture in Malaysia has opened the door for deeper agro-trade and consumer trust. Through emart24’s expanding footprint, more Malaysians are discovering the quality and creativity of Korean food products, many of which are proudly promoted by the Korea Agro-Trade Centre. We are proud to support emart24’s efforts in making premium Korean offerings more accessible, especially through its halal-certified innovations,” said Chang Chung Ho, Director of Korea aT Center Kuala Lumpur.
“Malaysians are emotionally connected to the food and lifestyle they see in K-dramas, and emart24 brings a part of that into their neighbourhoods,” said Pang. “It’s that sense of familiarity and joy that keeps customers coming back.”
With a store presence now spanning the entire Peninsular Malaysia, emart24 is preparing for its next phase of growth, focused on building density, rewarding loyalty, and becoming even more integrated into local communities. Looking ahead, emart24 will continue to serve more customers in their own neighbourhoods.
Dark Meets Dreamy: SKULLPANDA Blends Edge and Elegance in Collectible Form. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app.
In partnership with Lazada, POP MART is creating new ways to delight collectors in Southeast Asia, with blind boxes, bold characters, and real-world fan moments.
KUALA LUMPUR, 25 JUNE 2025 — Southeast Asia’s blind box obsession is now mainstream, and POP MART is at the heart of it, fuelling demand with exclusive IPs, sought-after collectibles and even real-life fan events. The global designer toy brand, best known for turning characters like MOLLY, DIMOO, and SKULLPANDA into household names, is tapping on Lazada’s LazMall to connect with millions of fans across the region through surprise drops, unboxings, and community events.
With LazMall, POP MART is now reaching fans in a more direct and hyper-personalised way. Since joining the platform in 2023, it has grown over 5-fold to become one of LazMall’s fastest-growing toy brands — a testament to the region’s deep love for collectibles and character storytelling.
With LazMall, POP MART is now reaching fans in a more direct and hyper-personalised way. Just like POP MART’s Fan-Favourite Series, the Space MOLLY Blasts Off in a dazzling new direction, offering exclusive, limited-edition collectibles that are now available for a select audience.
From live-streamed unboxings to data-backed product launches, POP MART’s success reflects how digital discovery and fandom go hand-in-hand. The global blind box collectibles market is set to hit USD 38.4 billion by 2031 — a boom fuelled by Gen Z and millennial collectors seeking rarity, emotional connection, and a bit of playful nostalgia.
“Whether it’s the thrill of the mystery or the joy of finding your favourite character, our collectors are looking for more than just toys — they’re seeking stories,” said a POP MART spokesperson. “With Lazada, we’re able to deliver those stories in a more seamless way.”
Global Exclusives Launching in June
This month, POP MART will release two globally limited figures — MOLLY and Zsiga, and also unveil the second-generation SKULLPANDA plush toys, adding a soft and huggable twist to its cult-favourite character lineup.
TheMonsters Make a Statement: POP MART’s Quirky Creatures Continue to Turn Heads – Now available on Lazada’s LazMall
These products will be available on Lazada’s LazMall from June 2025 onwards. POP MART will also increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand.
Where Community Meets Commerce
On Lazada, POP MART fans don’t just shop — they discover and experience. Using AI-powered recommendations and region-specific insights, the brand curates its releases based on what collectors love most in each market. SKULLPANDA, for instance, has become a breakout favourite in Thailand, while DIMOO charms fans in Malaysia.
Collectors also benefit from prompt deliveries, with 85% of orders in all key Southeast Asian cities like Bangkok and Manila guaranteed to arrive within 48 hours upon order confirmation. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app.
POP MART collectibles are not just toys, they are a lifestyle and the epitome of luxury and exclusivity that has been fuelled by the energy of its fans and creators. More than one-third (34%) of its sales on Lazada now come from affiliate creators in Southeast Asia — livestreamers, toy reviewers, and content creators who bring the world of POP MART to life through their own lens. Their curated content, character deep-dives, and unboxing videos don’t just sell toys — they build community and elevate collecting into a shared lifestyle.
Taking the Experience Offline
Fans in Malaysia can look forward to experiencing the magic in-person, where the Lazada X POP MART 5KM run will be happening on 12 October 2025. Designed to be a vibrant, community-driven event that blends fitness, music, and fandom, POP MART will be hosting an exclusive booth at the event, creating a playground for pop culture lovers to meet iconic characters and immerse themselves in the joyful surprise of the trend culture and brand stories.
IRL experiences like this are part of POP MART’s strategy to connect more deeply with its community – both online and offline.
“POP MART’s world is built on creativity and connection,” said Kaya Qin, Chief Executive Officer at Lazada Malaysia. “Through Lazada’s platform, brands like POP MART are able to inspire and engage a new generation of collectors with stories that extend beyond the digital channels.”
An epic night where music, fans and ice-cold Heineken® brought thousands together – united in rhythm, energy and pure refreshment, only at Heineken® Refresh.
Over 10,000 fans united for a night of bold beats, shared moments and ice-cold Heineken®, headlined by Grammy-winning DJ and Producer Zedd, alongside a line-up of superstar DJs
KUALA LUMPUR, 23rd June 2025 — Heineken® Refresh Your Music, Refresh Your Nights 2025 brought together over 10,000 music lovers at Resorts World Awana, Genting Highlands – bridging genres and social circles in a night of ice-cold refreshment and shared beats. Set against the cool highland air, the finale transformed strangers into music buddies over a shared love for sound and Heineken®.
From the first drop to the final explosion of lights, Refresh delivered on Heineken®’s bold vision: to break musical boundaries, inspire new sound discoveries, and spark real-life moments of connection between music lovers.
The energy kicked in from the start, as rising duo Beautiful Mistakes opened the night with a slick, genre-fluid set that had the crowd swaying, moving, and fully in the zone. From shimmering house textures to unexpected twists, they laid down the kind of tracks that didn’t just entertain — they invited listeners to explore new sounds and set the tone for boundary-blurring discovery.
The momentum built as Jovynn and AnnJo went face-to-face on thedecks, spinning a seamless, genre-blending set. Each DJ brought their distinct sound, moving seamlessly through pulsing techno, deep cuts, and unexpected drops that kept the crowd moving. As the music evolved, so did the energy — a reminder of how sound alone can spark spontaneous connection and shared energy in the heart of the crowd.
Blink’s signature big-room sound and eclectic setlist pulled fans from all styles.
Then came Blink, taking the stage as the night was in full swing. A fan-favourite known for blending nostalgia with fresh drops, Blink’s signature big-room sound and eclectic setlist pulled fans from all styles – a masterclass in musical reinvention that felt both familiar and refreshingly new. Hands lifted in the air, ice-cold Heineken® in hand, as the crowd moved in sync with every beat – a shared moment of pure musical energy.
But the magic wasn’t just on stage. In a bold twist, Beautiful Mistakes and later Blink handed the reins over to the crowd, inviting fans to vote for the next genre drop, in real time. Whether it was EDM and House, rock or K-pop bops — the audience at Heineken® Refresh didn’t just follow the beat – they played a part in shaping it. This two-way exchange added a fresh layer to the experience, bringing fans closer to the music and making the night feel uniquely their own. Most importantly, it encouraged music lovers to discover new sounds and step out of their usual playlists — staying true to the spirit of the Heineken® Refresh movement.
HYO delivered the unexpected — opening her set with a live choir that transformed a familiar beat into something bold and refreshingly new.
The atmosphere shifted as HYO took the stage, blending her K-pop legacy with bold, high-impact electro and EDM. Backed by a live choir and subtle nods to her Girls’ Generation legacy, she opened with a captivating performance that brought a wave of excitement and emotion through the crowd – setting the tone perfectly for what came next.
Zedd took Heineken® Refresh to the next level—an explosive set, an ocean of fans, and an epic night to remember.
Zedd – the Grammy-winning DJ-producer – stood at the pinnacle of the night and delivered a masterclass in high-energy performance. His set flowed with cinematic builds, precision drops, and dazzling visuals that captivated from the first beat. As the beats kicked in, the crowd surged – friends jumping in sync, hands in the air, shouting every drop; strangers turned instant crew, riding the same rhythm. It was the kind of unforgettable night that lit up the venue — the kind Heineken® Refresh is known for, where world-class music meets a refreshing vibe, and every moment pulls fans closer together.
Three years in, Heineken® Refresh continues to raise the bar – uniting fans through unexpected beats, fresh experiences, and refreshing Heineken® moments.
“Heineken® Refresh is more than just music — it’s about discovery and shared experience. It’s about stepping into the unexpected, whether that’s a new genre, a surprising venue, or a connection with someone you’ve just met,” said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. “This marks our third year of building Heineken®’s music platform, and each year we’ve raised the bar in how fans experience music and connect with one another. From spontaneous pop-ups to this epic closing vibe, we’ve reimagined how music brings people together — especially when it’s shared with an ice-cold Heineken®. With each Refresh Your Music, Refresh Your Nights campaign, Heineken® will continue to inspire music lovers to step out of the familiar, discover new sounds, and spark new connections.”
Earlier in the night, the much-anticipated Heineken® Moment lit up the highlands sky. Fireworks erupted in sync with the beat, a kaleidoscope of lights cascading across the venue – a full-sensory celebration that brought the crowd together in a shared experience.
From unconventional music pop-ups in everyday spaces to this epic highland finale, Heineken® Refresh 2025 brought genres – and people – together in unexpected ways. It didn’t just showcase music discovery. It reimagined how we connect through it.
Follow Heineken® on Instagramand Facebook to relive the epic Heineken® Refresh Your Music 2025.
Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We’re all about being responsible—when you drive, never drink. Please #EnjoyResponsibly.
PETALING JAYA, 23 JUNE 2025 – Shopee hosted its largest affiliate creator activation to date last Saturday, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.
Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.
This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.
Headlining the panel discussion “Content with Purpose,” creators Muhamad Zaki bin Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh), and Fatimah Az Zahraa’ Binti Jamil (FHStore) shared how authenticity, honesty, and consistency build trust and drive conversion.
“It’s not about going viral, it’s about being real,” said Brozaki. “People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that’s what people connect with.” JoyahSiKepoh added, “Your content doesn’t have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers, and the ‘Shopee Lagi Murah’ tag, so my followers can shop smarter and I can earn too.” For FHStore, consistency is key: “Even simple, everyday content builds momentum when you speak your customer’s language. Shopee’s tools make it easy to upload, tag, and focus on the message.”
Norazlina Binti Azmi
In the Shopee Live Masterclass, top livestreamer Norazlina Binti Azmi (Mekallynashop) offered a practical playbook for campaign execution. “You don’t need a big team to succeed, just the right tools and the right rhythm,” she said. “Features like pinned comments, real-time vouchers, and product tagging make it easy to guide viewers from interest to checkout.”
Muhammad Najmi Abdul Rahman
Meanwhile, in the YouTube Masterclass, tech creator Muhammad Najmi Abdul Rahman (TheKampungNerd) shared how long-form content can be built from livestreams, FAQs, and buyer reviews, a sustainable approach for creators with limited resources. “You don’t need fancy production to add value,” he said. “If you listen to your audience and explain things clearly even through a simple tutorial or comparison video, that builds trust.”
Tan Ming Kit, Head of Marketing at Shopee Malaysia
“As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce.” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “We’re helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives, and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust.”
Shopee’s Affiliate Programme now includes over 500,000 creators from all walks of life nationwide, from stay-at-home parents and university students to niche content experts and full-time livestreamers, to help buyers make more informed decisions through real-life reviews, product demos, and relatable recommendations.
Shopee House is a cornerstone of Shopee’s long-term strategy to build an inclusive, creator-powered digital economy. By combining people, tools, and insights, it transforms content into commerce and relationships into results. As 7.7 approaches, Malaysians can look forward to exclusive deals, real-time demos, and trusted affiliate reviews on Shopee Live and Shopee Video. Whether you’re seeking trusted recommendations, local product insights, or unbeatable value, Shopee’s affiliate community is ready to help you shop Lagi Murah and Lagi Cepat this 7.7 Mid Year Sale, which begins on 25 June 2025. Visit https://shopee.com.my/m/7-7 for more information.
Singapore, 23 June 2025 – 100PLUS, Singapore’s number one isotonic brand, introduces a bold new way to stay refreshed with the launch of 100PLUS Power Peach Zero, a limited-edition variant bursting with vibrant peach flavour.
100PLUS Power Peach Zero blends flavour, function, and convenience in one sleek package, designed for the lifestyle-oriented, on-the-go generation. Ideal for powering through back-to-back meetings, walking between classes, or enjoying a weekend brunch, this crisp and invigorating drink fits effortlessly into any daily routine.
Photo Credits: F&N Global Marketing
More than just a delicious refreshment, 100PLUS Power Peach Zero reflects the 100PLUS commitment to hydration. It is fortified with a blend of essential electrolytes such as sodium and potassium, which help replenish fluids and minerals lost through perspiration. Scientifically formulated to hydrate faster than water, 100PLUS supports the body’s natural hydration process, making it an ideal choice for everyday moments in Singapore’s warm tropical climate.
Everyday hydration with 100PLUS
This launch also reinforces 100PLUS’ broader mission to raise awareness about the importance of staying hydrated throughout the day. While the brand has long been trusted on the field, it now plays a growing role in everyday hydration, helping people stay cool, energised and hydrated throughout the day. From weekday commutes to weekend socials, 100PLUS is there to support every moment that calls for a refreshing boost.
With its zero-sugar, zero-calorie formulation and fruity peach notes, 100PLUS Power Peach Zero delivers hydration without compromise. It is the ideal choice for those who prioritise wellness, great taste, and balance in their everyday lifestyle.
Available for a limited time only, 100PLUS Power Peach Zero comes in two convenient sizes, making it easy to stay hydrated whether you are at your desk, on the go, or unwinding at home:
500ml bottle, retailing at the Recommended Selling Price S$2.80 – exclusively available at all 7-Eleven outlets islandwide.
1.5L bottle, retailing at the Recommended Selling Price S$2.60 – available at major retailers and online via F&N Life.
100PLUS Power Peach Zero is Halal-certified, contains zero sugar, and carries the Healthier Choice Symbol awarded by the Health Promotion Board (HPB), making it a trusted choice for healthier hydration for everyone.
As digital shoppers spend more time on content-rich platforms, brands are finding new ways to engage them where they already scroll, watch, and connect. Increasingly, what captures attention is not just ads, but relatable storytelling from creators whom audiences already trust. For Malaysian brands like Signature Market, Naelofar, Oxwhite, and Nanovet, this marks a clear shift from polished marketing to partnerships with everyday voices that feel real, credible, and personal.
This shift is not just anecdotal. Across Shopee, affiliate-led content has become a major driver of conversion. With tools like Shopee’s Affiliate Marketing Solution (AMS), Shopee Live, and Shopee Video, brands are transforming affiliate partnerships into scalable sales channels, fuelled by trust and powered by authentic content.
Signature Market: Letting Affiliates Take the Lead
Adrian Choong Ho Ee, Senior Marketing Manager at Signature Market
For Signature Market, the evolution of online shopping behaviour has been impossible to ignore. The brand, which began with healthy snacks and now spans lifestyle products, aromatherapy, and ready-to-eat meals, once thrived on search-driven discovery. “In the early days, buyers searched directly for what they knew—chia seeds, overnight oats, our brand name. But now, with so many choices, they no longer want to sift through each product. They want someone they trust to tell them what’s worth buying,” said Adrian Choong Ho Ee, Senior Marketing Manager at Signature Market.
Recognising this shift, Signature Market leaned into Shopee’s affiliate ecosystem, leveraging content-led channels like Shopee Live and Shopee Video, where affiliates could share real stories and product experiences to prospective buyers. Instead of prescribing which products affiliates should promote, the brand flipped the script by letting them choose what best fits their content. A pet content creator might promote Signature Market’s premium pet snacks, a wellness coach could feature their overnight oats in recipes, and a skincare reviewer might highlight their personal care range.
“Affiliates know their audience best, and when affiliates share how our products fit into their real lives, it builds credibility in a way traditional ads simply can’t,” Adrian added. This affiliate-led model has helped Signature Market tap into new verticals without diluting its health-focused brand. Even better, the performance-based structure of AMS means the brand only pays when a sale is made. “It’s not just a low-risk model, it’s a smart one,” Adrian noted. “You only invest in what works. And when affiliates speak from personal experience, that content performs better than any ad.” Over the past three months, affiliate-driven sales have grown by 30%, reflecting stronger engagement and increased purchase confidence in Signature Market.
Naelofar: When Influence Meets Intentional Growth
Neelofa, Founder of Naelofar
Founded in 2014 by Malaysian celebrity and entrepreneur Neelofa, Naelofar has always understood that influence isn’t just about reach, it’s about trust, intention, and community. Built on a mission to provide stylish hijabs, apparel, bags, and accessories at accessible prices without compromising on quality, Naelofar continues to grow a vibrant modest fashion community. Its growth is a testament to the belief that meaningful impact doesn’t just come from visibility, but from voices that resonate.
Drawing from a career built on authentic audience connection, Neelofa brings a creator’s intuition to how the brand approaches affiliate marketing.This led Naelofar to actively embrace AMS. “AMS has been an incredibly valuable tool for us,” shared Nadia Norzuhdy, Head of Marketing at Naelofar. “It offers a user-friendly interface that makes it easy to set storewide commission rates. This allows affiliates to actively promote our SKUs without requiring heavy investment in social media marketing on our end.”
But Naelofar’s strategy goes beyond setup. The team curates high-quality visuals, runs evergreen campaigns, and sets commission rates above the standard to attract affiliates who truly reflect the brand. From styling reels to hijab tutorials, affiliates are encouraged to express the brand’s voice in ways that are personal and relevant to their own audiences.
The results speak for themselves. In the first half of 2025, a significant portion of Naelofar’s revenue on Shopee was driven by affiliate content, delivering an impressive 21x return on investment through AMS.
Oxwhite: Turning Loyal Customers Into Growth Engines
Oxwhite, known for its minimalist fashion and lifestyle basics, has always recognised the value of affiliate marketing particularly in how authentic, real-life testimonials help build trust with new customers. That belief was reinforced when a slow-moving item suddenly sold out overnight after being featured by an affiliate during a livestream. “It wasn’t even a major campaign,” said CK Chang, CEO of Oxwhite. “That’s when we saw just how powerfully affiliate content can convert especially when it comes from someone who genuinely uses and believes in our products.”
That moment marked a turning point. Oxwhite began shifting its strategy toward affiliates, especially those who were already customers. “Many of our affiliates have been with us since day one. They already wear our products. They’re not promoting; they’re sharing something they believe in.” With tools like Shopee Live, Shopee Video, and affiliate links, these genuine fans were able to share their experiences in ways that felt natural and compelling. This approach didn’t just drive immediate results. It created content, from product walkthroughs, styling tips, and everyday reviews, that stayed relevant and continued to convert sales over time.
To deepen this success, Oxwhite actively supports its affiliates by providing product samples for livestreams and leveraging AMS for key campaign periods. With Shopee AMS enabling real-time collaboration and recognition, the brand is fostering not just sales but a connected affiliate community. “We’re not just running campaigns—we’re building a community.”
This authentic relationship between brand and affiliate has proven powerful. In the past 3 months, Oxwhite’s affiliate campaigns have driven consistent improvements in product sell-through, even for previously underperforming products, with affiliate-driven sales now contributing nearly a quarter of total revenue. “Affiliate marketing gives us one of the best returns across all our channels,” CK shared. “And because it’s content-led, it keeps working even after our campaign ends.”
Nanovet: Winning Pet Parents with Real Stories
Simon Gan, Founder of Nanovet
Nanovet, a Malaysian brand specialising in pet health supplements and essential care products, knew from the start that trust would be their biggest challenge. For many pet owners, especially first-timer buyers, trying a new product that affects their pet’s wellbeing isn’t a decision taken lightly. “Pet parents are cautious about introducing new products to their pets,” said Simon Gan, Founder of Nanovet. “They want to hear from someone who’s used it successfully with their own pet. That’s what builds confidence.”
Through Shopee’s AMS, Nanovet found a way to scale word-of-mouth digitally. Partnering with pet influencers, they used Shopee Video and Shopee Live to share testimonials, explain benefits, and guide customers through important details like dosage, ingredients, and expected results. One affiliate’s personal story about using Nanovet’s salmon oil supplement led to a 40% spike in weekly sales, prompting the brand to double down on affiliate partnerships. “These aren’t just one-time boosts. They’re high-trust introductions that bring in long-term customers.”
Nanovet is now scaling its affiliate programme with structured bundles, educational content for affiliates, and deeper integration into Shopee Live. With AMS’s real-time dashboard, the brand can track performance and optimise every campaign, ensuring that each collaboration is both impactful and measurable.
Shopee’s Role in Fostering Affiliate and Brand Partnerships
Behind these brand successes is Shopee’s growing ecosystem for content-led commerce. Tools like the AMS, Shopee Live, and Shopee Video let brands scale affiliate partnerships through performance insights, flexible commissions, and content-native formats that drive conversion.
More than just a platform, Shopee is actively nurturing this ecosystem through initiatives like Shopee House—its flagship affiliate event happening this Saturday, 21 June, ahead of the 7.7 Mid Year Sale. Participating brands like Signature Market, Naelofar, Oxwhite, and Nanovet will join over 80 others to connect with more than 2,000 affiliates through live panels, content masterclasses, and brand matchups designed to turn trust into sales.
For these brands, investing in affiliate partnership readiness is already paying off. Affiliates now deliver not just reach, they drive relevance through honest reviews, live demos, and localised storytelling that build long-term loyalty. “This is more than just promotion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “It’s relationship-driven commerce, where affiliates help brands grow through authenticity and meaningful engagement. And we’re proud to support that journey from end to end.”
MamaSuka Odeng Bar, also known as the Fish Cake Bar, is now available in Indonesia. Available in Original, Spicy, and Vegetable flavours, the Odeng on a stick is perfect for on-the-go indulgence. Tasty, convenient, and utterly satisfying, this beloved street food can now be savoured anytime and anywhere.
Additionally, MamaSuka Gim Bori Tabur, a savoury seaweed sprinkle made from high-quality roasted seaweed blended with flavorful seasonings, now has a new packaging.
PT Daesang Agung Indonesia is introducing these innovations to both celebrate Korean culinary heritage and tailor its offerings to suit local tastes and preferences.
Exclusive designs available through UTme! at selected stores
15 October 2025, Kuala Lumpur – Global apparel retailer UNIQLO is celebrating Malaysia’s love for local...
