Nestlé Indonesia has reimagined its iconic KitKat treat by introducing it as a ready-to-drink (RTD) chocolate beverage, offering consumers an exciting new way to enjoy their favorite break-time indulgence. This innovative drink captures the unmistakable KitKat flavor in a smooth, satisfying liquid format, making it perfect for on-the-go refreshment or a quick pick-me-up.
Youvit has introduced its latest innovation in Indonesia—the Vitamin D+ Gummy with a tasty yogurt flavour designed to combat vitamin D deficiency among children, now recognized as a public health concern. Packed with 600 IU of vitamin D, each gummy provides 100% of the recommended daily intake, supporting effective calcium and phosphorus absorption for strong bones and healthy teeth.
The sense of patriotism rises in Thailand amidsts the ongoing conflict between the country with its neighbouring Cambodia with foodservice operators voicing their support for the country’s effort.
Mister Donut Thailand has introduced its newest creation, the Hero Donut, in a show of support for Thai soldiers stationed along the Thailand–Cambodia border. With every Hero Donut purchased, THB 5 will be donated to the Royal Thai Army’s Civil Affairs Department to aid its mission.
Central Restaurants Group (CRG), the franchise owner of Mister Donut in Thailand, has taken a bold step in launching this campaign—one that carries potential risks for the brand, especially considering Japan-based Duskin Co. Ltd. also runs Big Apple Donuts & Coffee in Cambodia.
The collagen-focused brand Vital Proteins of Nestlé Health Science has entered into a strategic collaboration with the California Fitness & Yoga Centers (CFYC) in Vietnam. As part of this collaboration, consumers can conveniently access Vital Proteins Collagen Peptides (284g and 567g) at CaliFresh counters within California Fitness & Yoga centers.
Vital Proteins is a collagen peptide powder made from 100% hydrolyzed collagen. This form of collagen is broken down into short peptide chains, enhancing its absorption through the digestive system. What sets Vital Proteins apart is its versatile usage—the powder dissolves effortlessly and blends seamlessly into everyday drinks like smoothies, juices, shakes, or coffee.
A similar collaboration has taken place between dairy giant Vinamilk and California Fitness & Yoga Centers (CFYC), bringing Vinamilk’s high-protein dairy products directly to fitness enthusiasts. This partnership reflects a growing trend among brands to tap into the rising consumer demand for protein-rich nutrition.
F&N has launched a new rPET packaging for its Borneo Spring mineral water in Malaysia. rPET, or recycled polyethylene terephthalate, is a sustainable plastic made entirely from recycled PET bottles and containers.
Previously available only in carton packaging, Borneo Spring now offers the rPET option in a larger bottle format. Sourced from the lush Borneo Rainforest, Borneo Spring remains a pristine and refreshing mineral water choice.
PTG Energy (PTG) is expanding its Non-Oil business with PT GIGA EV, a new 24/7 EV service station prototype—petrol-free and eco-focused—in Ladprao-Wang Hin, Bangkok.
PT GIGA EV features 5 Elex by EGAT PT charging cabinets with 10 nozzles, delivering up to 180 kW charging capacity. Seamlessly integrating lifestyle services from PTG’s Non-Oil group: Pun Thai Coffee shop, Subway and car service and maintenance center Autobacs —the station offers a one-stop experience for EV charging, relaxation and car care, designed to serve both EV and internal combustion engine users.
To promote clean energy, PTG is offering a limited-time deal: charge at just THB 1 per unit (down from 7.5 baht) from July 25 to August 24, 2025, exclusively at PT GIGA EV.
Retailers, especially those in foodservice, are joining the electric vehicle (EV) movement, with EV charging stations rapidly gaining traction—soon to become as ubiquitous as free WiFi.
Some EV charging providers are encouraging foodservice businesses to join the electric vehicle movement by offering free, slower-paced EV charging as an added amenity—positioning it as a value-added service to attract and retain customers.
To grow its food export business, Oishi Holding Public Company Limited is introducing a range of innovative products tailored to two consumer segments: Adventurous Foodies and Premium Snacking enthusiasts, reported prachachat.net. Drawing inspiration from Thai culinary heritage and presenting it through the widely popular lens of Japanese cuisine, the brand offers a unique and accessible fusion under the OYOSHI EATO label—created exclusively for global markets.
Leading this initiative are two standout products for Europe:
Ms. Sasai Tungdajahirun, Managing Director of Oishi Holding Public Company Limited, emphasized that modern competition in the global food market goes beyond flavour. Success now hinges on grasping the consumer’s context and delivering products that offer memorable, experience-driven value.
According to Ms. Sasai Tungdajahirun, today’s global food consumption landscape is shaped by three dominant trends: convenience-driven eating habits, growing health awareness, and a rising appetite for unique, international flavour experiences.
These evolving preferences are fueling the emergence of promising consumer segments such as Adventurous Foodies, who crave bold and uncommon ingredients, and Premium Snackers, who demand convenient yet high-quality and delicious snack options. Notably, both groups are experiencing rapid growth across the European market.
NSL Foods Public Company Limited (NSL), known for contract manufacturing and co-developing hot-baked sandwiches for 7-Eleven, is investing THB 800 million to build a new facility in Chonburi, located near the existing factory, reported prachachat.net. Scheduled to commence operations in mid-2026, the plant marks a strategic move in NSL’s shift from an OEM model to an export-focused business.
Initially, the new factory will boost hot-baked sandwich production and drive export expansion, with a goal of exports rising from 0.5% to 5% of revenue by the end of 2025 or reach THB 300-350 million baht in revenue. The key overseas markets being the US (50%), the United Kingdom and Europe (15%), and the Middle East (5-6%).
Looking ahead to the second half of 2025, NSL plans to roll out 5 to 6 new products monthly, targeting total revenue of THB 6,700–6,800 million by the end of 2025—a 16% jump from 2024’s THB 5,700 million. This revenue will be divided as follows: OEM business (80%), export business (5%), Food Services business (5%), Owned Brand (5%), and Bake A Wish (5%).
This new factory will have a total production capacity of 1.4 million pieces per day, sufficient to support growth for another 5-6 years. The new facility is also positioned as an export hub, focusing on products like desserts, frozen items and ready-to-eat meals—including the inventive “rice sticks.” This strategic setup supports the company’s ambitious efforts to expand into international markets.
Pocky is embracing Malaysian flavours with two exciting new variants: Durian and Ondeh-Ondeh. The Durian edition combines the rich, creamy essence of the king of fruits with Pocky’s iconic crunchy biscuit stick. Meanwhile, the Ondeh-Ondeh flavour delivers a nostalgic nod to tradition, offering a delightful taste of heritage in every bite.
Key takeaways: Malaysian flavours
PETALING JAYA, 25 July 2025 – CelcomDigi Berhad (“CelcomDigi”) today launched a new range of AI-driven cyber security solutions to help large enterprises across industries build higher resilience against evolving digital threats. These always-on services enable real-time threat prediction, detection, response, and recovery across three core areas: Managed Security Services, Strategy and Assessment, and Infrastructure Security. These solutions are certified by the National Cyber Security Agency (NACSA), aligned with the National Cyber Security Agency (NIST) framework, and backed by over 150 security experts and global partners.
CelcomDigi’s Chief Enterprise Business Officer, Ts. Afizulazha Abdullah said, “Robust end-to-end cyber security architecture is critical in today’s age. With data breaches in Malaysia rising 29% in Q1 2025[1], predictive and adaptive security strategies are at the forefront of safeguarding operations, protecting customer trust, and ensuring business continuity. Our mission is to ensure businesses are equipped with effective, reliable solutions to counter evolving digital threats.” These solutions were unveiled during an exclusive cyber threat simulation session attended by C-suite leaders from key industries.
As cyber threats become more targeted and complex, CelcomDigi’s Managed Security Services help businesses detect, respond to, and defend against sophisticated attacks, all while maintaining business continuity through its 24/7 Security Operations Centre (SOC). Key capabilities include Security Awareness & Preparedness, Managed Detection & Response, Vulnerability Management, Penetration Testing, Threat Intelligence, and Offensive Security.
CelcomDigi’s Strategy and Assessment service enables businesses to strengthen their cyber defence with expert consultation and advisory support. Enterprises start with an assessment of their current security architecture and readiness for potential breaches, followed by tailored guidance on the right security strategies and end-to-end implementation support. This allows businesses to be empowered to make smarter and more informed security decisions suited to their needs.
To complement this, CelcomDigi’s Infrastructure Security solutions equip businesses with the right tools and technology to address vulnerabilities and secure their digital environment. With a layered approach that combines proactive and reactive defences, the offering includes data centre and cloud security, cyber security hardware, firewalls and threat management, identity and access control, DDoS protection, internet and web security, as well as endpoint, mobile, and email security, ensuring businesses remain secure and future ready.
The exclusive cyber threat simulation session was held in partnership with Axiata Cyber Fusion Centre and Bridgenet Solutions to prepare business leaders with proactive strategies to strengthen their organisations’ digital defences. The immersive experience provided first-hand insight into how cyber threats can disrupt operations and damage reputations. Participants observed real-time threat monitoring and response, with a live cyberattack simulation that made clear why businesses need to be ready.
The programme also featured a roundtable to address real-world cyber security challenges, from sector-specific vulnerabilities and readiness gaps to the pressing need for coordinated response strategies. The discussion brought together industry experts to exchange insights, share best practices, and explore practical approaches to strengthening cyber resilience across enterprise environments.
CelcomDigi’s latest cyber security solutions for large enterprises build on its broader offerings for businesses of all sizes. This reflects the company’s commitment to advancing enterprise digitalisation and helping organisations stay secure, competitive, and future-ready in a rapidly evolving threat landscape.
More information on CelcomDigi’s AI-powered security solutions is available on CelcomDigi’s business website.
[1] Source: MyCert: Malaysia data breaches up 29% in Q1 2025
