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Lazada Launches AI Lazzie Just in Time for Its 11.11 Biggest Sale of the Year

By
Tan Heng Hong
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Consumers can now shop smarter and access a host of exclusive deals during Southeast Asia’s largest sale event

KUALA LUMPUR, 7 NOVEMBER 2024 – As Lazada’s 11.11 Biggest Sale of the Year approaches, Lazada Malaysia is excited to introduce AI Lazzie – a new, integrated shopping assistant that transforms how shoppers navigate, discover, and shop on the platform. Powered by artificial intelligence (AI), the debut of AI Lazzie aligns with Lazada’s commitment to delivering cutting-edge experiences with the best prices, meeting the needs of Southeast Asia’s digital-savvy shoppers. Alongside this technological innovation, Lazada has also released a whitepaper exploring AI adoption across Southeast Asia, revealing key insights into how AI is changing the online shopping experience for consumers. 

Jointly developed with Kantar, the whitepaper “Artificial Intelligence Adoption in eCommerce in Southeast Asia” surveyed more than 6,000 shoppers across six Southeast Asian markets in which Lazada operates – including Malaysia – to comprehend the usage and adoption of AI on eCommerce platforms by analysing awareness, trust and preferences, shopping behaviours, as well as consumer pain points.

The study revealed that 88% of consumers make purchase decisions based on AI-generated content and recommendations, demonstrating a high level of trust in AI-driven insights. At least half of the respondents (52%) also cited convenient shopping as a top reason for embracing AI in their personal lives, underscoring the value they see in it for providing ease and efficiency in their shopping experiences. Notably, over one-third of the respondents have rated AI features such as chatbots (47%), visual product searches (40%), and translations (40%) as features that help address their shopping needs.

Of those who actively use AI features, 92% consumers appreciate the personalised recommendations, while 90% value AI’s role in summarising product information, illustrating the demand for AI solutions in simplifying the shopping journey and streamlining decision-making. Half of the respondents (49%) have also expressed that AI improves discovery, customer service, and increases enjoyment during online shopping.

With 80% of respondents using AI features on eCommerce apps at least once a week, AI integration in eCommerce platforms are poised to deliver more holistic and exceptional shopping experiences.

Introducing AI Lazzie, your new Smart Shopping Companion 

In response to the demand for advanced, personalised shopping experiences, Lazada has launched a suite of AI upgrades that aim to enhance four critical dimensions (4Ds) of the user experience: discovery, dependability, deals, and decision-making. This ensures that consumers can enjoy a high-quality shopping experience, relying on Lazada’s AI to efficiently find the best assortments, value, and services tailored to their needs.

The suite of AI upgrades includes AI Lazzie – an interactive, conversational personal shopper that provides 24/7 tailored assistance for a range of shopping needs. A first-of-its kind eCommerce AI chatbot powered by OpenAI ChatGPT, AI Lazzie is accessible through the Message+ feature on the Lazada app and can offer users contextual responses, product recommendations, and access to exclusive deals, vouchers, and discounts. Whether it’s guiding users to the best deals or helping them select the perfect product, AI Lazzie transforms the shopping experience into a smooth, intuitive journey.

Lazada’s new AI features spans a wide range of consumer and seller benefits including:

  • Smart Recommendations: Based on user interactions, purchase history, and personal preferences, AI Lazzie is able to curate a selection of personalised product suggestions, offering everything from budget-friendly essentials to high-end picks.
  • Try-on Models: Fashion enthusiasts can now select virtual models to visualise clothing fits and sizes generated from product images, with Lazada’s AI even capable off recommending clothing sizes based on the AI model. For sellers, this feature can help reduce marketing and operation costs for sellers, improving sales efficiency.
  • AI-generated Summaries: Lazada’s AI can summarise customer feedback, providing quick overviews of product review, helping consumers make informed shopping decisions quickly. Additionally, it can even produce engaging and informational product listings to highlight key product features.

To celebrate the launch of AI Lazzie, consumers can now take a cheeky personality quiz called “What’s Your Spirit Animal”. Embarking on an intriguing journey through a series of playful questions, participants will eventually discover their unique shopper persona, personified as a spirit animal. From the suspicious llama to the hyperactive fennec fox, each spirit animal will reward participants with a limited exclusive code that they can type into Message+ to redeem a LazCash voucher for their 11.11 purchases. 

Unlocking Exclusive Deals for Lazada’s Biggest Sale of the Year

With AI Lazzie as the ultimate shopping companion, consumers can enjoy unmatched savings across a wide array of categories during Lazada’s 11.11 Biggest Sale of the Year, running from 10 November (8pm) until 13 November. Highlights of this year’s sale include:

  • RM11 Crazy Deals: From 10 to 13 November, lucky shoppers will have the opportunity to participate in this special daily event where select products valued up to RM16,000 will be available for only RM11. Over RM100,000 worth of products, including the latest smartphones, luxury massage chairs, and state-of-the-art TVs, will be available from brands such as Dreame, Fitness Concept, GETHA, Gintell, HONOR, NeckPro, OGAWA, Samsung, SellinCost, TCL, Tineco, and Xiaomi.

  • Exclusive Products and Special Deals on Livestream: Fans of LABUBU collectibles can look forward to exclusive drops of Pop Mart’s The Monsters blind boxes, featuring the brand-new “Have a Seat” collection launching on 8 November. These products, along with skincare from Kiehl’s at a 50% discount on Sasa, will be available exclusively through livestream events starting 10 November.
  • Save up to RM1,111 on Your Shopping: From 7 to 13 November, shoppers can collect a campaign voucher offering RM1,111 off with a minimum spend of RM4,000. This voucher can be redeemed throughout the campaign period for massive savings, so start building your cart to maximise this discount. 

  • Trendy Clothing from Taobao Fashion: A new channel for fashion enthusiasts, Taobao Fashion offers a diverse selection of stylish apparel and accessories at competitive prices. With a special “Buy 3 at 20% off” promotion, shoppers can build their dream wardrobe for less, benefiting from free shipping and free returns from China for added peace of mind.
  • Lowest Price Guarantee: Spend less time comparing prices and shop confidently with Lazada’s Lowest Price Guarantee. If a shopper finds a lower price elsewhere, they can submit a claim to Lazada for a 120% refund on the difference in LazCash, ensuring they’re always getting the best deal.

With heavy discounts from platform and seller vouchers, platform-wide free shipping across all stores, LazFlash deals of up to 90% off and so much more, there is no better time to shop than now. Whether it’s to find the perfect holiday gift, restock on your essentials and favourites, or snag the latest gadgets or must-haves on your wishlist, Lazada’s 11.11 Biggest Sale of the Year combines AI-Powered convenience with unbeatable deals, making it the reason consumers should switch to the shopping event of the season.

For more information on the AI Lazzie or the 11.11 Biggest Sale of the Year, visit www.lazada.com.my. Check out the hashtags #LazadaMY1111Sale, #LowyaltyEra, and #LazadaMY on social media for the latest updates.

Pause, Rest and Be Better with Coway BEREX

By
Tan Heng Hong
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From left: Ryan Jung, Head of Marketing and Product Division of Coway Malaysia, Kyle Choi, CEO of Coway Malaysia and Edna Ho, BEREX Product Specialist posing with Coway BEREX product lineups, during the official launch of Coway BEREX.

A new era of luxurious wellness awaits, designed to transform your home into a sanctuary of relaxation for Malaysians

KUALA LUMPUR, 7 NOVEMBER 2024 – Coway, the Best Life Solution Company, has marked a new milestone with the launch of its highly anticipated innovative rest and wellness brand, Coway BEREX, crafted to elevate Malaysians’ resting experience in the comfort of their own homes. Rooted in the essence of “Bed & Relax“, the brand seamlessly intertwines advanced solutions with cutting-edge technology and sophisticated design to propel Malaysians forward into a new era of unwinding and relaxation that goes beyond the ordinary.

At the heart of Coway BEREX lies a bold mission to elevate rest to a new level in Malaysian households by introducing a new dimension of comfort for all. Coway BEREX aims to rejuvenate, restore, and empower Malaysians amidst the hustle and bustle of modern life. In the pursuit of stress relief and relaxation, Coway BEREX sets a new benchmark for holistic home comfort, embodying a future where rest and relaxation are not just fleeting luxuries but essential to your daily well-being.

With innovation at the core of its creations, Coway BEREX’s inaugural product lineup includes PEBBLE and MINE massage chairs as well as the innovative MASSAGE BED, each catering to various rest and relaxation needs.

Available in a stylish palette of Mystic Gray, Sand Beige, Hazy Blue, and Terracotta Pink, PEBBLE is a hybrid massage chair boasting a cocoon-shaped design, offering 11 massage modes with adjustable 3D massage rollers for greater intensity and elevated home massage experience. Equipped with a body scan sensor and adjustable airbag settings, the PEBBLE ensures tailored comfort, complemented by 2-zone heat therapy for the back and hips, while its wireless heated massage cushion provides extra comfort precisely where you need it. Designed with an ergonomic SL frame, the chair contours perfectly to your body, using an S-line track to relieve fatigue from neck to waist, while the L-line track from waist to thighs.

MINE is a compact massage chair designed for a comprehensive full-body massage experience. It is Malaysia’s first compact massage chair that offers convertible knee-to-calf massage therapy. With 12 massage modes, advanced body scanning technology, 3-zone heat treatment, adjustable roller positions and reflexology features like foot rollers and airbags; all in a sleek, space-saving design. The MINE massage chair comes in three elegant colours, Champagne Beige, Rose Brown and Ink Black, it would truly be a delight to have in any home.

MASSAGE BED offers high-powered full-body massage with a 90cm-long flat track massage concept targeting the entire spine down to the tailbone. Featuring up to 30 massage modes and 12 intensity levels, along with a heated massage cushion for enhanced comfort, its advanced 3D thermal massage system includes heated rollers and adjustable roller positions for targeted relief. Plus, the Bluetooth feature enhances the experience with soothing audio, while a complimentary leg massager delivers professional-level relief for sore calves and thighs. The sophisticated MASSAGE BED can be converted into an ottoman-style seat while not in use, fitting into any contemporary home design with its Champagne Beige and Ink Black colour options.

Kyle Choi, Chief Executive Officer of Coway Malaysia shared, “At the intersection of technology and luxury, Coway BEREX aims to create a harmonious sanctuary that transforms every home into a space of comfort and rejuvenation. Reaffirming our beliefs in the importance of quality rest and that everyone deserves a moment to pause, rest, and ultimately be better.”

From left: Kyle Choi, CEO of Coway Malaysia and Ryan Jung, Head of Marketing and Product Division of Coway Malaysia with the Coway BEREX truck which will be hitting the streets for an experiential tour at several locations in Klang Valley which are Publika, Lot 10, Desa Park City and The Exchange TRX throughout November 2024.

This November, Coway BEREX is hitting the streets with an experiential truck tour, making stops at popular spots like Publika from 8th to 10th November, TRX Exchange from 15th to 17th November 2024, Lot 10 from 18th to 24th November and Desa Park City on 30th November. Malaysians are invited to explore Coway BEREX’s “revolution in relaxation” firsthand by trying out the PEBBLE, MINE, and MASSAGE BED. Adding a fun and interactive element, the tour will also feature games where Malaysians can participate to win pre-mixed tea or perfume blends from the Perfume Bar and Tea Bar which aim to create a memorable, personal touch in their journey towards relaxation.

The launch of Coway BEREX marks a significant chapter in Coway’s mission to enhance the quality of life for Malaysians. With a focus on innovation and wellness, Coway continues to set new standards in home comfort and relaxation. Beyond the initial offerings, more innovative products will be launched under Coway BEREX, further expanding the landscape of restful living. For more information, visit www.coway.com.my/products/berex.

Joybean and 7CAFé by 7-Eleven Unites to Bring Fresh Soy Offerings Nationwide

By
Tan Heng Hong
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Joybean expands its popular fresh soy milk and pudding to 7CAFé by 7-Eleven locations across Malaysia

SELANGOR, 7 November 2024 – Joybean, the beloved brand known for its fresh soy-based beverages and snacks, is excited to announce a new partnership with 7CAFé by 7-Eleven, perfectly timed for the celebration of 7-Eleven Day. This launch marks the introduction of its fresh soy milk and three delightful soy milk puddings, original, chocolate, and strawberry.

Made with non-GMO beans sourced from Canada, this launch embodies Joybean’s mission to share joy and wellness through wholesome, plant-based drinks and snacks. With each sip of its freshly made soy milk and every spoonful of pudding, Joybean invites customers to savour the flavours of their childhood, offering a nostalgic taste. The freshness of each product is guaranteed, ensuring a value for money experience with every purchase.

Joybean, one of Berjaya Food Berhad’s (BFood) standout brands, is making waves with its expansion into 7CAFé by 7-Eleven, marking an important milestone for BFood’s growth strategy. While Joybean’s ready-to-drink (RTD) and ready-to-eat (RTE) products are already available at 7-Eleven stores, this new partnership now allows Joybean to bring its freshly made offerings directly to 500 7CAFé by 7-Eleven stores, with plans to reach to more than 2,500 7-Eleven stores by the end of 2025. This move enables BFood to tap into Malaysia’s rising demand for affordable, nutritious, plant-based options, providing convenient access to delicious soy-based products for consumers on the go.

(L-R) Mr Stan Loy, Senior Marketing Manager of 7-Eleven Malaysia, Mr Jason Koven, General Manager Fresh Food & Quality Assurance of 7-Eleven Malaysia, Mr Luis Daniel, Senior General Manager of Berjaya Jollibean (M) Sdn Bhd and Mr Syahidan Ramli, General Manager of Berjaya Jollibean (M) Sdn Bhd

“As consumer preferences shift toward pocket-friendly plant-based alternatives, our collaboration with 7CAFé by 7-Eleven represents an exciting milestone for us. This partnership aligns with BFood’s commitment to bringing wholesome, innovative food and beverage solutions to our global consumers,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. He added, “With 7-Eleven’s renowned name and extensive network, we’re confident that Joybean will become a go-to brand for anyone seeking plant-based options, whether it’s part of their daily routine or a quick refreshment.”

“At 7-Eleven, we’re committed to offering our customers convenient, affordable choices that fit seamlessly into their daily lives. Partnering with Joybean and BFood enable us to provide freshly made soy milk and delicious puddings that align with these values that are accessible to everyone. Launching on 7-Eleven Day makes this collaboration even more special, as we celebrate our customers with new options that satisfy both taste and budget. We’re thrilled to work with Joybean to create a new standard of convenience and quality at 7CAFé by 7-Eleven stores nationwide” said Mr. Jason Koven, General Manager Fresh Food & Quality Assurance of 7-Eleven Malaysia.

Grab a fresh soy milk for just RM3.90 per cup and treat yourself to the assorted puddings at only RM3.50 each. Discover more about Joybean’s delicious, convenient, and easy on the wallet options by following us on Instagram at @joybeanmalaysia.

About Joybean Malaysia

A subsidiary of Berjaya Food Berhad, Joybean specialises in fresh soy-based milk and puddings, with a strong emphasis on health, quality, and sustainability. Dedicated to supporting healthier lifestyles, Joybean is committed to providing nutritious and convenient products accessible to all Malaysians. For more information, please visit Joybean Malaysia’s Instagram page at @joybeanmalaysia.

VITAGEN and Universiti Kebangsaan Malaysia Forge Strategic Partnership with the Appointment of Prof. Dr. Norfilza Mohd Mokhtar as Medical Advisor

By
Tan Heng Hong
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(from left to right) Professor Dr. Norfilza Mohd Mokhtar, VITAGEN Medical Advisor, Professor Datin Dr. Marina Mat Baki, Dean of the Faculty of Medicine of Universiti Kebangsaan Malaysia, Professor Dato' Dr. Wan Kamal Mujani, Vice Chancellor of Universiti Kebangsaan Malaysia, Mr. Poh Eng Lip, General Manager of Cotra Enterprises Sdn. Bhd, and Ms. Yap Jay Queen, Head of Marketing of Cotra Enterprises Sdn. Bhd.

KUALA LUMPUR, 7 November 2024 – VITAGEN, Malaysia’s leading cultured milk brand proudly announces a ground-breaking partnership with Universiti Kebangsaan Malaysia (UKM) through the signing of a Memorandum of Understanding (MOU) at Hospital Canselor Tuanku Muhriz UKM. This strategic alliance sees the appointment of Prof. Dr. Norfilza Mohd Mokhtar, a trailblazer in gastroenterology and genome medicine research, as VITAGEN’s official Medical Advisor. This collaboration not only strengthens the bond between VITAGEN and UKM but also sets a new benchmark in the realm of gut health research and public health advocacy in Malaysia.

The partnership builds upon a robust foundation of research conducted at UKM, co-led by Prof. Dr. Norfilza and Prof. Dr. Raja Affendi Raja Ali. Their pioneering studies, published in esteemed journals such as Gut Journal and Acta Gastro-Enterologica Belgica, have demonstrated that lactobacillus-containing cultured milk drinks can significantly enhance gut health, boost immunity, and alleviate symptoms of depression in individuals with irritable bowel syndrome (IBS). Most recently, research featured in Scientific Reports by Springer Nature has further highlighted the potential of probiotics in improving mental health and relieving stress among IBS sufferers.

Prof. Dr. Norfilza’s recent recognition as Tokoh Penyelidik Year 2024 underscores her exceptional contributions to medical research. Her expertise and groundbreaking work at UKM’s Faculty of Medicine will now play a pivotal role in advancing VITAGEN’s commitment to integrating cutting-edge scientific insights into their products and health initiatives, aiming to elevate digestive health and overall wellness for their consumers.

Prof. Dr. Norfilza said, “I am thrilled to join hands with VITAGEN, a brand synonymous with quality and innovation.    My appointment as VITAGEN’s Medical Advisor is an exciting opportunity to bridge cutting-edge research with practical health solutions. This partnership offers a unique platform to translate our cutting-edge research into practical solutions that will benefit millions. I am eager to collaborate closely with the team to translate our research into meaningful benefits for consumers.”

The MOU marks a strategic expansion of VITAGEN’s collaboration with UKM, focusing on joint research, public health campaigns, and expert consultations. This partnership will drive innovative research on probiotics and gut health, support public awareness initiatives, and engage in community outreach to promote better digestive health.

Mr. Poh Eng Lip, General Manager of VITAGEN, said, “Prof. Dr. Norfilza’s appointment is a testament to our commitment to scientific excellence and innovation. Her unparalleled expertise will be instrumental in refining our product offerings and reinforcing our leadership in the market. We are eager to explore the innovative possibilities this partnership will unlock.”

Through this partnership, VITAGEN reaffirms its commitment to leading the way in gut health innovation. Leveraging Prof. Dr. Norfilza’s expertise, VITAGEN aims to not only maintain but strengthen its market leadership by offering products that are both trusted and backed by robust scientific evidence, ensuring their effectiveness.

Yap Jay Queen, Head of Marketing for Cotra Enterprises, added, “This partnership with Prof. Dr. Norfilza and UKM is a pivotal moment for VITAGEN. It allows us to deepen our engagement with consumers by integrating cutting-edge research into our products. By leveraging these scientific insights, we’re not only enhancing our market presence but also driving forward our mission to offer innovative solutions that resonate with and benefit our customers.”

VITAGEN remains committed to its dedication to promote healthy gut health and as part of this mission, the company will continue to educate people and empower individuals to care for their gut. Visit www.vitagen.com.my to discover more about VITAGEN and embark on your journey to a healthier gut today.

Ring in the Most Magical Time of the Year with the New Black Forest Log Cheesecake from Cat & the Fiddle

By
Tan Heng Hong
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Cat & the Fiddle Christmas 2024_Black Forest Log Cheesecake

Purrfect for family gatherings, office celebrations, or holiday gifting, Cat & the Fiddle’s limited edition Black Forest Log Cheesecake is set to be the must-have centrepiece for any dessert table for the season

Singapore, 07 November 2024  –  ‘Tis the season to be jolly! What better way to celebrate the holidays than with an exquisite log cake from Cat & the Fiddle? In keeping with a notable trend in the cheesecake market, which is the relentless innovation in flavour varieties, and in anticipation of the countdown to the most magical time of the year, Singaporeans’ favourite cheesecake brand surpasses expectations once again with its brand-new log cheesecake — the Black Forest Log Cheesecake.  

Elegantly decorated to resemble a classic Yule log, the festive treat is crafted with rich layers of chocolate sponge bursting with flavours and texture. For an added touch, Cat & the Fiddle’s brand-new limited edition Black Forest Log Cheesecake is filled with white and dark chocolate cheese mousse, a treat for cheese lovers looking to add a rich cheese delight to their holiday spread.

Also known as Yule log cake or bûche de Noël, the history of log cakes is rooted in ancient winter solstice celebrations and has evolved to become a popular Christmas dessert during the 19th century in France. Traditionally, the Yule log, often a massive log, was placed in the hearth and burned on Christmas Eve, lasting through the New Year. This was believed to bring good luck, ward off evil spirits and provide warmth and light during dark wintery nights.

The log cake today has transformed from a symbol of warmth and good fortune to a delicious festive treat that represents the spirit of indulgence and joy that comes with parties and gatherings during the holiday season.

The year-end holiday embodies the spirit of joy, of giving, and of loved ones united. As the hustle and bustle of the year draws to a close, it is time to slow down, relax, and share a warm meal with loved ones before topping off the celebrations with a slice of the indulgent Cat & the Fiddle Black Forest Log Cheesecake.

Cat & the Fiddle Christmas 2024_Black Forest Log Cheesecake

Paired with a crispy feuilletine base for that delightful crunch, the Cat & the Fiddle Black Forest Log Cheesecake is filled with surprises with every slice revealing a light chocolate sponge, smooth layers of white and dark chocolate cheese mousse, complete with a cherry surprise. Lovingly glazed in festive red, the irresistible log cheesecake is drizzled with velvety chocolate ganache and crowned with ruby sugar pearls for that holiday flair.

The brand-new limited edition Cat & the Fiddle Black Forest Log Cheesecake is Halal-certified and available both online and in-store at the Recommended Selling Price of S$58.90. From now to 30 November 2024, Cat & the Fiddle will extend its early bird promotion of 10% off for non-members and 20% off for members on pre-order of the log cheesecake.

Embracing the spirit of giving, Cat & the Fiddle’s signature CAT plushie, available in three sizes, makes the perfect gift to family, friends, or colleagues this Christmas. For a delightful touch to the holiday celebrations, their artisan-crafted desserts like the Rose Mousse Tart Set, Eclair Set, and Macaron Feline are also wonderful additions to enhance any gatherings and parties. 

Recently launched in conjunction with its 10th year anniversary, Cat & the Fiddle’s lifetime membership programme offers an array of perks including sign-up vouchers valued at up to S$220. The tiered-point collection system offers members discount vouchers, special birthday treats, members exclusive benefits, and complimentary shipping of all Cat & the Fiddle cheesecakes, subject to terms and conditions.

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

●       Official website: www.catandthefiddle.com

●       Instagram: www.instagram.com/catandthefiddlecakes

●       TikTok: www.tiktok.com/@catandthefiddlecakes

●       Facebook: www.facebook.com/catthefiddle

Celebrate International Stout Day with Guinness

By
Tan Heng Hong
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Guinness brings people together, turning shared moments into lasting memories

Unlock Exclusive Discounts and Create Lasting Memories Together!

KUALA LUMPUR, 7 November 2024 – In an era when real human connections are often replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout, invites fans to return to what matters most this International Stout Day – genuine connections, hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages everyone to raise a glass to togetherness and make lasting memories with the Most Shareable Stout that has brought people together for over two centuries.

To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what was brewing. Today on International Stout Day, the wait was finally over for fans as the Most Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy.

This engaging short film captures the essence of Guinness, bridging the online world with true human connections. By sharing this reel across social media, fans can unlock exclusive discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more shares, the greater the rewards – encouraging fans to come together, both digitally and in real life, to savour a smooth, creamy Guinness alongside friends and family.

“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched.”

As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.

The first 100 shares will unlock RM10 vouchers, 200 shares will unlock RM20 vouchers, 500 shares will unlock RM50 vouchers, and when 1000 shares have been reached, it will unlock RM100 vouchers. The multi-tiered promo codes will be announced on Guinness Malaysia’s official Instagram page so fans can stay tuned to join in the fun.

With its rich heritage, unmatched flavour, and timeless role in creating meaningful moments, Guinness invites everyone to raise a glass to life’s simplest and most important pleasures: real hugs, real laughs, and real conversations.

For over 260 years, Guinness has set the standard for stouts, distinguished by its rich flavour profile with notes of roasted barley, and a smooth, creamy finish. This International Stout Day, Guinness once again proves why it’s the global gold standard – and why every pint poured is an invitation to celebrate life’s best moments together.

Stay updated on all things Guinness Malaysia by following their social media channels
Facebook and Instagram.

Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.

 

New Marrybrown Bucket Kita: Family-Friendly Feast

By
Tan Heng Hong
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Marrybrown has recently launched a new discounted family meal that is highly affordable. The new Marrybrown Bucket Kita offers affordable dining for the whole family or big groups of friends, creating memorable moments by sharing a delicious meal together.

Image credit: Minimeinsights.com

As a Malaysian home-grown halal brand, Marrybrown’s goal has always been to embody ‘Rasa Malaysia, Pilihan Kita’ with the flavours that Malaysians know and love.

Image credit: Minimeinsights.com

This limited time offer is available from 30 October 2024 to 22 December 2024. Order through Marrybrown app and enjoy savings of up to 30%.

Image credit: Minimeinsights.com

 

Ally launches new matcha flavour

By
Tan Heng Hong
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Thailand’s Appetype Group has introduced a new matcha-flavored Ally, a plant-based meal replacement drink with zero added sugar. Packed with 25g of plant protein, 12,000mg of fiber, 3g of BCAA, vitamins, minerals, and MCT oil, Ally is a complete nutritional powerhouse.

MCT oil provides beneficial fats that aid in hunger control, while BCAA helps with muscle building. The protein source is from soy, rice and pea.

The brand has also reformulated its cocoa flavour now with zero sugar added and is sweetened naturally with monk fruit.

 

Nestlé Malaysia launches plant-based mini pizza

By
Tan Heng Hong
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Image credit: Minimeinsights.com

Nestlé Malaysia expands its plant-based range with the launch of Harvest Gourmet Mini Pizza. Pizza is an ideal base to incorporate plant-based meat ingredients. Perfect for a quick snack or a light meal, Harvest Gourmet Mini Pizza packs plant-based protein into every bite.

Image credit: Minimeinsights.com

Harvest Gourmet is available in two flavours: Smoky BBQ and Hawaiian. The mini pizza is easy to prepare in an air fryer. Do note that Harvest Gourmet Mini Pizza contains cheese.

 

Dusit Foods partners with Japanese food industry giant Green House to drive global expansion of Epicure Catering

By
Tan Heng Hong
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Strategic alliance poised to create new growth avenues in Thailand, Japan, and beyond

Wednesday 06 November 2024 – Dusit Foods, a subsidiary of Dusit International, one of Thailand’s leading hotel and property development companies, has signed a strategic partnership agreement with Green House Co., Ltd, a prominent player in Japan’s food industry, to accelerate the growth of Epicure Catering Co., Ltd., a leading provider of food and beverage services to the international school sector in Thailand, with the aim to expand Epicure’s current operations and broaden its reach to include healthcare facilities, corporate clients, and airlines, both domestically and internationally.

As part of the agreement, Green House, in collaboration with Sumitomo Corporation, will establish a new Special Purpose Vehicle (SPV) to acquire a 20% stake in Epicure Catering. Dusit Foods will retain a 70% share, with the remaining 10% held by existing Epicure shareholders.

Green House brings over seven decades of expertise in food services across sectors such as corporate, healthcare, and education, in addition to restaurant and ready-to-eat food management, health service applications, kitchen consulting, and food distribution. Serving over a million meals daily, Green House offers more than 4,000 menu items crafted to meet the highest standards of quality and safety through the HACCP (Hazard Analysis and Critical Control Points) framework.

Green House previously collaborated with Dusit International by providing consultancy services for Dusit Thani Kyoto—the first Dusit Thani branded hotel in Japan—in 2023. The positive impact of this collaboration underscored the potential to extend the partnership beyond hospitality and into the food sector.

“We are delighted to deepen our collaboration with Green House and embark on this strategic partnership that underscores our commitment to expanding Dusit’s food business on a global scale,” said Ms Suphajee Suthumpun, Group CEO, Dusit International. “With Epicure Catering’s position as a leading provider of food and beverage services for the international school sector, holding over 70% market share in Thailand, we see tremendous potential for growth. Together with Green House, we aim to leverage our combined expertise and resources to bring Epicure’s high-quality offerings to new markets in education, healthcare, and airlines across Thailand and Asia. This collaboration also provides a unique opportunity to explore sustainable cooperation models that can contribute to the long-term development of the food industry as a whole.”

Mr Chiaki Tanuma, President and CEO, Green House, said, “This strategic partnership with Dusit Foods not only reaffirms our dedication to delivering high-quality food services across the education, healthcare, and corporate sectors but also marks a significant step in our global growth strategy. Together, we are committed to setting new standards in the food industry and pursuing innovative solutions that create lasting value for all stakeholders.”

Ms Manisa Mitpaibul, Managing Director, Dusit Foods, explained that beyond driving the expansion of Epicure Catering, the partnership is designed to unlock new opportunities across food and beverage production, distribution, and services. “Through knowledge sharing and the adoption of best practices, we aim to enhance employee development, streamline operations, and foster sustainable growth across food business overall,” she said. “Our focus remains on achieving a positive environmental and social impact that benefits both our clients and the communities we serve.”

Established in 2018 with the vision to “Bring Asia to the World,” Dusit Foods aims to strategically invest from ‘farm-to-fork’ across Dusit’s entire food supply chain. This includes working to standardise food and beverage offerings at Dusit Hotels and Resorts worldwide by delivering high-quality ingredients and optimising costs, as well as developing premium products for the international market.

Alongside Epicure Catering, Dusit Foods’ primary investment portfolio currently includes The Caterers, a leader in school catering and off-site receptions in Vietnam; Bonjour Bakery Asia, a French baking factory and franchise business based in Thailand; Savor Eats (Pinto Hub), a joint venture comprising cloud kitchen/food delivery services and a central kitchen manufacturing hub in Bangkok; and Dusit Gastro, a sourcing and distribution hub servicing Dusit Hotels and Resorts in Thailand and affiliated companies and customers in the hotel, restaurant, cafe, and catering industry (HoReCa).

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