7-Eleven Thailand has made available Ezy Taste Fortune Croissant Sandwich. Inside each pack of croissant sandwich contains a set of lucky number for lottery and a fortune prediction. This product taps into Thai consumer traditional belief in fortune telling.
Consumers can take part in a content to win movie tickets and air tickets to go on a Buddhist pilgrimage to Myanmar.
Ezy Taste Fortune Croissant Sandwich is priced at THB 32 and is available in chocolate and salted caramel flavours.