Thirteen hours of electrifying beats, style, and flavour – all Made to Be Different with Connor’s

KUALA LUMPUR, 17 July 2025 – Connor’s Stout Porter, the award-winning stout with the iconic half Union Jack, has once again proven why it is Made to Be Different. This time, with Connor’s Collective, an all-day celebration of creativity, culture, and community that proudly set the Malaysia Book of Record for the “Longest Non-Stop Techno Music Event”, which ran from 11:00am to midnight.

Hosted at Heritage Valley KL, Connor’s Collective brought together more than 3,700 festivalgoers for 13 hours of uninterrupted energy, immersive experiences and music that defied categorisation. From genre-bending line-ups, streetwear drops to creative expression zones, every corner of the festival was designed around Connor’s spirit of breaking convention and celebrating those who live unapologetically.

Olga Pulyaeva, Marketing Director at Carlsberg Malaysia, said the festival was a tribute to the growing community of trailblazers, creators and non-conformists who resonate with the brand. “Connor’s was born to break conventions and prove that stout can be Made to Be Different. After earning a World Record last year, we kept that spirit alive with Connor’s Collective, setting a Malaysia Book of Records title for the “Longest Non-stop Techno Music Event”. We didn’t just serve quality stout, we brought together a community to defy the expected. It was a truly stout-standing celebration of doing things differently and staying true to what we stand for.”

Connor’s Collective drew guests into an immersive world inspired by the stout’s distinct profile and identity through The Great Blend of Four Malts, a cinematic walkthrough that brought the Connor’s four-malt story to life with swirling visuals and a dive into the ritual of the perfect pour. The experience concluded at the Connor’s Bar, where guests received a can of Connor’s and were encouraged to take part in the signature shake ritual, shaking their cans before pouring as a nod to the Connor’s way of enjoying stout together.

Connor’s Collective was a canvas for creativity, where guests could get inked with personalised jagua tattoos by TATTmeNOT, craft unique upcycled phone straps with Xue using pre-loved fabrics, join a stencil art workshop, and watch our talented graffiti artist Yang create live graffiti on the spot. Festivalgoers also got a sneak preview of the limited-edition streetwear through the Connor’s x Doubleback collaboration. An exclusive interview was also held with Bryan Chin, founder of SneakerLAH, hosted by none other than Peter Yong, founder of MrMoneyTV. This interview was a teaser to the “From Zero to CEO” videocast series in collaboration between Connor’s and MrMoneyTV that shines a spotlight on inspiring and courageous entrepreneurial journeys that embodied the essence of Made to Be Different.

Festivalgoers soaked up a non-stop techno line-up of DJs and producers, building up to Brazilian electronic artist Liu, who returned to Kuala Lumpur to close the night in style, marking the final moment of the Malaysia Book of Records title. On the side, the Skate Park Stage brought soul, groove, and local grit, while the Mixology Bar kept the crowd refreshed with Connor’s-infused cocktails. More than 20 acts came together to power Malaysia’s longest non-stop techno music event — a true celebration of music, culture and community that proved once again that Connor’s is Made to Be Different.

Connor’s Collective also marked the peak of a nationwide campaign designed to inspire fearless self-expression. The launch of the Connor’s x Doubleback Duffleback Backpack, a sleek and adaptable streetwear hybrid, offers consumers the chance to win one of 1,500 limited-edition units, each worth RM900. The contest, valued at more than RM1.3 million in total prizes, is rolled out across bars, cafés, supermarkets, convenience stores, Shopee and Grab, with every Connor’s purchase, bringing fans closer to the Duffleback Backpack.

But the experience doesn’t end there. Connor’s is bringing the signature Shake & Sip serve to over 120 spots nationwide. Plus, keep an eye out for Connor’s vending machines at selected locations and grab your chance to win exclusive merchandise with every Connor’s purchase.

In a category often tied to tradition and formality, Connor’s is carving out its own path. With its creamy profile and unique coffee notes, this smooth, memorable stout is brewed for the next generation of trailblazers – unapologetically easy to enjoy.

For more details, visit mtbd.connorsstout.com. And remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive. For non-Muslims aged 21 and above only.