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Thailand Showcases Its Strength in Future Food Innovation and Export Capability on the Global Stage through the “Food Arcade” Exhibition at THAIFEX – ANUGA ASIA 2025

29 May 2025 – The Department of International Trade Promotion (DITP), Ministry of Commerce, is hosting “Food Arcade”, a special exhibition promoting Thailand’s future food products at THAIFEX – ANUGA ASIA 2025, taking place from 27-31 May 2025 at the front hall of Challenger 2, IMPACT Muang Thong Thani. This year, the spotlight is on “Alternative Protein” innovations from Thai producers — reaffirming Thailand’s growing leadership in the future food sector with high-quality, export-ready products that align with rising global consumer trends focused on health, sustainability, and environmental responsibility.

Alternative protein is rapidly emerging as a global food trend, with growing interest in plant-based proteins, insect-based sources, microbial protein and algae — all recognised as high-quality, sustainable alternatives. Thailand stands out in this field, thanks to its abundant raw materials, advanced production technologies, innovative approaches, and product diversity. Thai entrepreneurs are also well-positioned to scale and adapt these products for international markets.

The Food Arcade exhibition features a curated selection of alternative protein products from Thai producers, spanning four key categories:

Plant-based proteins – derived from soybeans, chickpeas, grains, and legumes that are naturally rich in protein. These sources require fewer resources to produce, are environmentally friendly, and help reduce greenhouse gas emissions — aligning with ESG environmental principles.

Insect-based proteins – including crickets, silkworms, and mealworms, which are highly nutritious, fast-reproducing protein sources that require minimal land and water. They also contribute to food security and offer income-generating opportunities for local communities.

Microbial-based proteins – produced through fermentation using yeast or bacteria cultivated from agricultural or food industry by-products. These proteins are not season-dependent, can be produced year-round, and offer efficient waste reduction while ensuring consistent quality.

Algae-based proteins – sourced from both micro and macro algae that can grow in saline or wastewater environments. These organisms absorb atmospheric CO? and release oxygen back into the ecosystem, making them a sustainable protein alternative that also contributes to environmental restoration.

Another highlight of the exhibition is a series of interactive activities designed to enhance the visitor experience and deepen understanding of future food, particularly in the field of alternative proteins. These include complimentary tastings of special snacks and beverages made from alternative proteins, with recipes developed by well-known restaurants, as well as sample giveaways from the featured alternative protein exhibitors. These engaging activities not only add vibrancy to the event, but also offer visitors a glimpse into the commercial possibilities of these products — and a chance to discover that the taste of future food can be just as delicious and familiar as today’s favourites.

The Food Arcade exhibition further reinforces DITP’s commitment to systematically and continuously advancing Thailand’s future food industry. It also reflects the department’s determination to empower Thai entrepreneurs in seizing new business opportunities through world-class trade platforms such as THAIFEX – ANUGA ASIA.

For more information about THAIFEX – ANUGA ASIA 2025, please contact the Department of International Trade Promotion (DITP) at 1169 or visit www.ditp.go.th and www.thaifex-anuga.com

Thai Coconut Aims for Global Beverage Innovation Leadership with Business Transformation; New Products Unveiled at THAIFEX – Anuga Asia 2025

29 May 2025 – Thai Coconut Public Company Limited (“COCOCO”) has announced its ambitious plan to become a global leader in beverage innovation. The company aims to drive sustainable growth through strategic product portfolio expansion and a stronger presence in high-growth markets. The company will leverage the strength of natural ingredients from Thai coconuts to meet the needs of OEM customers and health-conscious consumers. As part of this plan, the company unveiled three exciting new beverages at THAIFEX – Anuga Asia 2025.

As a leading exporter of coconut milk and coconut water products from Thailand, Thai Coconut boasts a portfolio of both branded and OEM products renowned for their quality and distributed to over 100 countries worldwide. With combined revenues surpassing 6.6 billion baht in 2024 across the company and its subsidiaries, this success is driven by a strong commitment to continuous development and innovation. This transformation into a beverage innovation leader is a direct response to evolving market trends and consumer demands, with the core objective of fostering sustainable growth, enhancing company value, and navigating the complexities of the global economy with resilience.

Thai Coconut’s roadmap to achieving its vision is built upon three strategic pillars:

  • Expanding the Beverage Portfolio: The company aims to increase its beverage product share by 20-30% annually, prioritizing innovative offerings that deliver unique and delightful taste experiences. A steady stream of new product launches is planned, with the recent unveiling of three exciting beverages at THAIFEX – Anuga Asia 2025, Asia’s premier food and beverage trade show. These products are specifically designed to appeal to younger consumers and OEM partners seeking premium quality:
  • Thai COCO Sparkling Coconut Yogurt Drink with Prebiotic: A refreshing and healthy sparkling drink that blends fizzy yogurt flavor, natural coconut water, and beneficial prebiotics.
  • Thai COCO Coconut Hydration Drink: A revitalizing coconut water packed with essential vitamins and minerals for healthy and ready-to-go hydration.
  • CHA SIAM Thai Tea with Coconut Milk: Experience a unique taste adventure with this aromatic blend of Thai tea and coconut milk, delivering a rich and intensely satisfying flavor.
  • Penetrating High-Potential Markets: Thai Coconut is strategically expanding its reach into high-growth regions, including the Middle East, the United States, and Asia Pacific, with a particular focus on China, Japan, and South Korea. Through targeted initiatives and collaborations, the company will develop innovative beverages and build brand awareness. In addition to its Bangkok headquarters and a sales office in the United States, Thai Coconut is currently constructing a production facility in the Philippines.
  • Driving Efficiency for Long-Term Sustainability: While aggressively expanding its beverage offerings, Thai Coconut remains deeply committed to its core coconut-based product business, a consistent source of revenue and profit. The company is focused on optimizing production efficiency and streamlining operational processes to reduce costs. Furthermore, Thai Coconut is dedicated to supporting Thai farmers by sourcing high-quality coconut from Thailand, which are recognized globally for their excellence, and adhering to the highest standards of environmental, social, and governance practices across its operations and stakeholder relationships.

“Thai Coconut is determined to lead the way in global beverage innovation,” said Mr. Worawat Chinpinkyo, CEO of Thai Coconut Public Company Limited. “We will leverage our expertise in Thai coconuts to create products that resonate with today’s health-conscious consumers who crave new experiences and excitement. We are confident that our strategy of expanding our beverage portfolio, strengthening our presence in high-potential markets, and driving operational efficiency will be instrumental in transforming our business and achieving sustainable long-term growth.”

Visitors are invited to experience Thai Coconut’s innovative beverages and coconut products at THAIFEX – Anuga Asia 2025, from 27-31 May 2025, at Challenger 3, Booth 3-D01, IMPACT Muang Thong Thani.

 

Kewpie showcases ready-to-use pasta sauces at THAIFEX-Anuga Asia 2025

At THAIFEX-Anuga Asia 2025, Kewpie showcased its newest ready-to-use pasta sauces in Thailand. The selection includes Tuna Cream Sauce, Meat Sauce and Cream Sauce with Champignon and Truffle. Designed for two servings, these shelf-stable sauces are MSG-free and microwaveable, offering convenience without compromising quality.

Kewpie’s recent launches in the past few months in Thailand include:

  • Kewpie Corn with Cheese Spread and Tuna Spread (shelf stable)
  • Kewpie Egg White Beans & Grain Salad (chilled)
image credit: Minimeinsights.com

Lady Anna Clear Protein Drink debuts at THAIFEX-Anuga Asia 2025

Image credit: Minimeinsights.com

Jim’s Group Co., Ltd., the Thai manufacturer behind Lady Anna soup products, unveiled its latest innovation, the Lady Anna Clear Protein Drink, at THAIFEX-Anuga Asia 2025. This new beverage embraces the rising trend of protein supplementation, catering to health-conscious consumers seeking convenient protein supplementation.

This vegan-friendly beverage contains 10g of protein and is available in two flavours: Peach Tea and Americano Orange.

Opting for a clear protein drink instead of a dairy or plant-based dairy format underscores the broader evolution of protein beverages, extending beyond traditional categories to appeal to a wider audience.

The Lady Anna range contains instant soup and instant oat milk.

Key takeaways: high protein drinks

Eggyday Unveils Kid-Friendly Veggie Noodles at THAIFEX-Anuga Asia 2025, Expanding Its Healthy Offerings

The maker of Eggyday egg white noodle showcased its latest kid-friendly Veggie Noodles under the EggyDay brand at THAIFEX-Anuga Asia 2025. The noodles are available in four varieties: Kale & Spinach / Beetroot / Pumpkin / Sweet Purple Potato.

This product provides dietary fibre equal to 1 ladle of vegetables and protein equivalent to 1 tablespoon of meat, while being free from MSG, soy, artificial coloring, and preservatives.

Eggyday’s venture into Veggie Noodles signifies the brand’s move toward more mainstream offerings, aiming to broaden its appeal and capture a wider market.

The flagship Eggyday egg white noodle is low in calories, filled with good-quality protein, high in calcium, complete with dietary fibers, and free of gluten. It is suitable for health-conscious people trying to control their weight, the elderly, and those suffering from diabetes.

Turbomet, a dietary supplement featuring L-Carnitine, Green Coffee Extract, Green Tea Extract, Terminalia Bellirica Extract, Garcinia Cambogia Extract, Mulberry Leaf Powder, and Chromium Picolinate, is also showcased at the expo. Recommended dosage: 1 capsule per day for maximum benefits.

Key benefits:

  • Boosts fat metabolism and enhances energy utilization
  • Supports appetite control and carbohydrate absorption reduction
  • Contains powerful antioxidants to protect cells from damage
  • Regulates blood sugar levels and promotes efficient nutrient metabolism

Showcasing the versatility of Thai Amaranth at THAIFEX 2025

Value Sourcing, known for its baked spinach with cheese and lasagna under the Reo’s Deli brand in Thailand, has showcased various product concepts featuring Thai Amaranth at THAIFEX-Anuga Asia 2025.

Why choose Thai Amaranth? (from the company’s brochure)

Nutrient-Dense Supergreen

Thai Amaranth is packed with folate, fiber, plant-based protein, and natural antioxidants, supporting energy, digestion, and overall wellness—perfect for daily health-focused products.

Natural Green, Clean Label

100% natural color from plants. A safe alternative to copper chlorophyllin (E141), suitable for global clean label trends.

Mild, Smooth, Non-Bitter Taste

Neutral Taste, High Versatility. No bitterness, no aftertaste. Works across categories: drinks, desserts, bakery, noodles, gummies, and more

Sustainable. Traceable. Thai

Sourced through contract farming in Thailand under a zero-waste process. Fully traceable and certified under the Thai Amaranth Certified standard—supporting local farmers and global ESG goals

The company is collaborating with forward-thinking companies to co-develop innovative products using Thai Amaranth Powder.

Image credit: Minimeinsights.com

This snack by Taokaenoi, Thailand’s renowned seaweed snack brand, is a layered fusion featuring its crispy seaweed tempura topped with a rich, velvety spinach and cheese sauce, made from Horenso Matcha, a premium Thai Amaranth powder.

Inspired by the beloved “Baked Spinach with Cheese” from Reo’s Deli, this innovative treat transforms indulgence into a portable, irresistible snack.

Product highlight:

Dual Heritage Snack: Tao Kae Noi’s iconic seaweed crunch meets REO’s Deli’s creamy spinach & cheese.

Thai Amaranth Boost: Infused with antioxidant-rich Thai Amaranth powder for vibrant color, nutrition and umami.

Bold & Comforting: Real cheese and herbs deliver rich, home style flavour.

Snack Redefined: Portable, indulgent, and better for you. A smarter seaweed snack.

Image credit: Minimeinsights.com

The collaboration with Romyen Pensuk Brewery, a local brewery, has led to the creation of SUK, a rice lager infused with Thai Amaranth, offering a unique twist on traditional brewing.

  • Hop Free: Uses Thai Amaranth for earthy bitterness and unique aroma.
  • FiberRich: Natural dietary fiber for digestive health.
  • 100% Thai: Made from locally grown rice and amaranth.
  • Sustainable: Supports small farmers and circular economy.
Image credit: Minimeinsights.com

Good Nature by Innovative Pharma Herbs Co Ltd is a meal replacement drink designed for elderly individuals, patients and health-conscious consumers. Packed with high protein, vitamin A and calcium, it offers a vegan-friendly formula enriched with nine essential amino acids. With just 150 kcal, it is low in sodium, gluten-free, and dairy-free, making it a balanced nutritional choice.

This product is easy to swallow, making it ideal for the elderly, and features slow-digesting carbohydrates to help regulate blood sugar levels.

Image credit: Minimeinsights.com

Thevaphan (Tang See Seng) Co., Ltd., the maker of Cha BrisTa, has developed a Cha BrisTa tea capsule infused with Thai Amaranth, transforming the tea into a functional beverage with added health benefits.

Amaranth Matcha Blend Tea Capsule is a wellness drink combining Thai Amaranth’s nutrients with the smooth energy of premium Japanese matcha. Designed for capsule brewers, it delivers iron, chlorophyll, antioxidants, and natural caffeine — perfect for a focused morning or mindful afternoon boost.

Image credit: Minimeinsights.com

Thai Amaranth can be incorporated into various innovative products, including

  • Tofu in collaboration with Intouchtanagorn Co., Ltd.
  • Modern Thai fusion desserts using Thai Amaranth Powder – Khun Kae KaNom Whan Co., Ltd.
  • Baked goods with Thai Amaranth – Suan Dusit Home Bakery
  • Unique soft serve concept by blending its real milk soft serve base with Thai Amaranth Powder – Anchor Food Professionals
  • Gummy with Thai Amaranth – Thai B.B. Fruit Co., Ltd.
Image credit: Minimeinsights.com

Key takeaways: Thai Amaranth

Suntory PepsiCo Thailand Teams Up with Pizza Hut to Offer Delicious Food and Fizzy Drink Combos in the

Bangkok, May 29, 2025 – Suntory PepsiCo Beverage (Thailand) Co., Ltd., a manufacturer and distributor of beverages under the Suntory and PepsiCo brands in Thailand, has partnered with Pizza Hut 1150, a globally renowned pizza brand operated in Thailand by PH Capital Company Limited, celebrating the launch of two new Melts flavors through the special campaign, “Melts New Flavor x Pepsi”, inviting consumers to enjoy the cheesy, crispy, toppings-loaded of “Premium Smoked Ham and Cheese” priced at 169 baht and “Melts Black Truffle” priced at 189 baht. Customers can enjoy a complimentary, refreshing 16-ounce beverage (Pepsi, Pepsi Zero Sugar, 7Up or Lipton Ice Tea) to complement their meal perfectly with every purchase. This promotion is available from 26 May through June 15, 2025.

Suntory PepsiCo Thailand is committed to achieving mutual success alongside its business partners through the “Win with Customers” strategy, prioritizing strategic distribution across diverse platforms. The company collaborates with leading partners and expands its network nationwide; Pizza Hut stands out as a strong and prominent partner, recognized as an Innovation Leader in the Quick Service Restaurant (QSR) market with over 66 years of legendary culinary excellence. This collaboration aims to expand reach among Gen Z consumers by pairing Pizza Hut’s popular Melts menu—renowned for its delicious taste and popularity among Thai customers—with Suntory PepsiCo Thailand’s refreshing products to deliver the perfect fizzy and flavorful experience and ensure broader consumers’ access to its products. The effort is striving towards its vision of becoming “The Most Beloved Beverage Company in Thailand with True Gemba Centricity.”

Enjoy the fizz and flavor at every Pizza Hut store or call 1150, website www.pizzahut.co.th, Pizza Hut Application, and through all delivery platforms, including Grab Food / LINE MAN / Shopee Food / Robinhood.

DITP Drives Global Expansion of Halal and Organic Food Exports at THAIFEX – ANUGA ASIA 2025

29 May 2025 – In response to the growing global demand for halal and organic food, the Department of International Trade Promotion (DITP), Ministry of Commerce, is actively enhancing the capabilities of Thai entrepreneurs in these product categories. As part of these efforts, the department is presenting the Halal Showcase and Organic Showcase at THAIFEX – ANUGA ASIA 2025 — Asia’s largest international food and beverage trade show — taking place from 27 to 31 May 2025 at IMPACT Muang Thong Thani.

A key highlight of this year’s Halal Showcase is its curation of high-quality halal food products certified by both domestic and international bodies. The range includes processed foods, snacks, beverages, and natural cooking ingredients — all reflecting exceptional quality, authentic taste, and production processes that strictly adhere to Islamic principles.

Meanwhile, the Organic Showcase focuses on presenting food products made from certified Meanwhile, the Organic Showcase highlights a variety of food products made from certified organic ingredients, approved by reputable accreditation bodies. These certifications ensure both quality and safety. The featured products span a wide range — including food and beverage items as well as premium-quality cooking ingredients.

The Halal Showcase and Organic Showcase form part of DITP’s strategic efforts to promote international trade opportunities and strengthen the competitiveness of Thai entrepreneurs. By leveraging the platform of a leading international trade exhibition, the initiative aims to stimulate economic growth while enhancing the credibility and global image of Thai products in the eyes of importers and buyers worldwide.

For more information about THAIFEX – ANUGA ASIA 2025, please contact the Department of International Trade Promotion (DITP) at 1169 or visit www.ditp.go.th and www.thaifex-anuga.com

 

Wang Lao Ji (WALOVI) Showcases at ASEAN-GCC-China Economic Forum, Plans Localized Production in Malaysia

Wang Lao Ji (WALOVI) Showcases at ASEAN-GCC-China Economic Forum

KUALA LUMPUR, MalaysiaMay 30, 2025 /PRNewswire/ — Guangzhou Pharmaceutical Holdings Limited (GPHL), a Fortune Global 500 company, has taken a significant step forward in its global collaboration efforts. From May 27, the ASEAN-GCC-China Economic Forum 2025 was held in Kuala Lumpur, with GPHL participating as an invited guest.

During the event, Wang Lao Ji (WALOVI), a well-established brand in China recognized for its herbal ingredients and health-oriented formulations, has attracted notable interest. Wang Lao Ji (WALOVI) products from Guangzhou Wang Lao Ji Great Health Industry Co., Ltd. (Hereafter referred to as “Wang Lao Ji Great Health Industry“), a GPHL subsidiary, are now available in over 100 countries and regions, demonstrating strong brand power through its No.1 global sales volume as the leading herbal drink for five consecutive years (2020-2024).*.

In its latest Malaysia moveGuangzhou Wang Lao Ji Great Health Industry entered into production partnerships with Baosteel Can Making (Malaysia) Sdn. Bhd. and P.C.I. Professional Canning Industries SdnBhd. These agreements mark the localization of Wang Lao Ji (WALOVI)’s production capabilities in Malaysia, reinforcing its commitment to long-term market engagement in Southeast Asia.

Held from May 27–28, the ASEAN-GCC-China Economic Forum 2025 and ASEAN-GCC Economic Forum 2025 brought together senior officials from ASEAN, the Gulf Cooperation Council (GCC), and the Chinese government to explore shared economic opportunities under the theme “Synergizing Economic Opportunities Toward Shared Prosperity”. Representatives from leading global enterprises, including GPHL, contributed to discussions on sustainable development and cross-order collaboration.

At the forum, Wang Lao Ji (WALOVI) drew attention for its distinctive packaging and refreshing herbal taste, highlighting its appeal as a naturally sourced beverage choice.

On May 27, Guangzhou Wang Lao Ji Great Health Industry formalized agreements with Baosteel Can Making (Malaysia) Sdn. Bhd. and P.C.I. Professional Canning Industries Sdn. Bhd. at Baosteel’s production facility in Selangor, Malaysia, deepening its local manufacturing footprint.

Baosteel Can Making (Malaysia) Sdn. Bhd., a subsidiary of Shanghai Baosteel Packaging, operates advanced production lines in Malaysia with an annual capacity of 800 million cans. P.C.I. Professional Canning Industries Sdn. Bhd., a key player in Southeast Asia’s packaging sector, offers extensive regional expertise.

These partnerships reflect Wang Lao Ji (WALOVI)’s strategy of “glocalization”—combining its brand heritage with local production efficiency to better serve Southeast Asian consumers. By integrating into Malaysia’s manufacturing ecosystem, the brand aims to strengthen supply chain resilience and expand accessibility across the region.

Guided by its “Product-Channel-Brand-Culture” (PCBC) Global Value Model, Wang Lao Ji (WALOVI) is deepening its presence in Asia, including Indonesia, Thailand, and Nepal, through partnerships that prioritize local needs and cultural relevance.

*Source: Frost & Sullivan, confirmed based on research on global herbal drinks market, based on the global annual sales of herbal drinks in 2020, 2021, 2022, 2023 and 2024;
Herbal drinks refer to beverages that made from herbals or herbal extracts that are processed or fermented; The survey was completed in May 2025

Xongdur unveils protein-packed Oat Milk & Almond Chips at THAIFEX 2025

At THAIFEX-Anuga Asia 2025, Thailand’s Xongdur Thai Organic Food unveiled its latest innovation: a new oat milk that’s lightly sweetened and easy to drink. This protein-supplemented beverage provides 5g of protein per 25g serving and is uniquely packed with delicious crispy, chocolate-coated protein pops, offering a beneficial and enjoyable experience. Oat Milk Crunchy is available in two flavours: Cookies & Cream and Latte.

Consumers simply need to add cold water to enjoy a refreshing, flavourful, and delightfully crunchy chilled beverage.

Xongdur has also debuted its latest Almond Protein Chips, which are high-protein, non-fried, crispy and tasty chips offering both flavour and health benefits. Each pack (30g) delivers 11g of protein. Almond Protein Chips are available in three flavours: Tobiko Mayonnaise, Black Truffle and Mala.

Protein stands out as a major trend at THAIFEX-Anuga Asia 2025, appearing across a wide range of products—from food to beverages—reflecting its growing market demand.

 

Key takeaways: protein trend

 

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