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Sriraja Panich globalizes with Fusion Series at THAIFEX 2025

Image credit: Minimeinsights.com

Sriraja Panich, the original creator of Sriracha chili sauce, showcases how the iconic condiment can be globalized through innovative fusion flavors. At THAIFEX-Anuga Asia 2025, the brand presents its Global Fusion Series, featuring six distinct varieties designed to cater to international tastes.

The products include:

  • Sriracha Teriyaki Sauce – all purpose, stir fry, marinade, glaze
  • Sriracha Yakiniku Sauce – all purpose, dip, stir fry, marinade, glaze
  • Sriracha Padthai Sauce – stir fry
  • Sriracha Tex-Mex BBQ Sauce – dip, marinade, glaze
  • Sriracha Sesame Sauce – dip
  • Sriracha Bulgogi Sauce – all purpose, dip, stir fry, marinade

Expansion of Sriracha can be achieved through fusion, blending flavours and cuisines to create new market opportunities.

Key takeaways: sriracha fusion series

 

From fiery suki sauces to functional snacks: MK Group innovates at THAIFEX

Image credit: Minimeinsights.com

Thailand’s MK Group has launched a range of new suki sauces at THAIFEX-Anuga Asia 2025, including the MK Spicy Soya Bean Curd Suki Sauce, a bold, fermented soya bean curd sauce that brings traditional flavours to every bite.

Image credit: Minimeinsights.com

The company, renowned for its suki hotpot, also introduced the MK Extreme Hot and Spicy Suki Sauce and the new Sam Rub Sriracha Chili Sauce.

With MK Restaurants’ strong reputation, these sauces not only enhance its brand presence but also hold promising export potential.

Image credit: Minimeinsights.com

MK Wellness, the wellness division of MK Group, highlights its Veggie Crackers—gluten-free options featuring Purple Sweet Potato Crackers and Pumpkin Crackers—alongside its Mixed Veggie Chips & Fruits, available in two varieties. One blend includes purple sweet potato, yardlong bean, potato, jackfruit and apple, while the other features okra, beetroot, pumpkin, carrot and banana. These nutritious snack alternatives are available in the Thai market.

Additionally, MK Wellness, well known for its vitamin gummies, showcased its Omega Puffs at the trade show. These puffs, rich in vitamin C and fortified with omega 3, 6 and 9, come in strawberry and mixed berry flavours.

 

 

Squid Brand unleashes “Volcano Fish Sauce” at THAIFEX-Anuga Asia 2025

Image credit: Minimeinsights.com

Thai Fishsauce Factory (Squid Brand) Co., Ltd. unveiled its latest creation, Volcano Fish Sauce, at THAIFEX Anuga Asia 2025, delivering a bold, fiery flavour tailored for spice enthusiasts. Previously, the company—renowned as Thailand’s leading fish sauce brand and top exporter—introduced its mala variant at THAIFEX Anuga Asia 2023.

Guided by evolving consumer trends, Squid Brand continues to innovate, with Volcano Fish Sauce catering to the rising demand for intense spiciness, making it a perfect addition to heat-infused dishes.

Ingredients: Anchovy fish (78%), salt (18%), chili extract (4%).

Key takeaways: spicy fish sauce

Tong Garden unveils fresh new looks and exciting flavours, expands into spreads

Image credit: Tong Garden Malaysia

Tong Garden has refreshed the look of its Cheezy Pizza Cashew Nuts Mixed with Almonds in Malaysia, giving it a sleek and modern makeover. The snack now boasts a spicier kick and an even more delicious taste. Additionally, other products in the range, such as Tong Garden Oven Roasted Almonds with Dried Cranberries, have also been repackaged for a fresh new appeal.

The snack company also offers the new NOI Seaweed Rice Crisps in a variety of flavours, including salted egg, tom yum, wasabi and spicy.

In an expansion into the spread category, Tong Garden has unveiled its latest Tong Garden Crunchy Almond Spread (170g) and Crunchy Macadamia Spread (160g) made with over 95% premium roasted macadamias.

Key takeaways: expand into the spread segment

 

The Thai-Italian Chamber of Commerce (TICC) Launched the Campaign “European Tomato, A Red Passion” in Bangkok

28 May 2025 – This week, the Thai-Italian Chamber of Commerce (TICC), in collaboration with OI Pomodoro Centro Sud Italia, hosted the official launch of “European Tomato, A Red Passion”, a strategic EU campaign dedicated to promoting the excellence of processed European tomatoes across Southeast Asia.

“European Tomato, A Red Passion” is a targeted initiative addressing trade and consumer audiences across Thailand, Malaysia, and Singapore, with strategic activations concentrated in Bangkok, Kuala Lumpur, and Singapore City. The campaign underscores the role of EU tomatoes as a competitive and sustainable product on par with fresh tomatoes and aims to strengthen their positioning in the Southeast Asian market.

The campaign’s promotional framework will include a coordinated mix of online and offline actions, ranging from public relations and media engagement to in-store tastings, cooking shows, and digital communication across multiple social platforms (Instagram, Facebook, YouTube, TikTok).

This launch signals a significant step toward increasing awareness of the quality, traceability, safety, nutritional value, and culinary versatility of EU-processed tomatoes.

To learn more about TICC and upcoming events, visit the website: https://www.thaitch.org/

Transforming food loss into essential nutrition SIG Foundation expands “Cartons for Good” initiative to Thailand

28 May 2025 – Following the success of its pilot project in Bangladesh, the SIG Foundation is proud to announce the expansion of its flagship “Cartons for Good” initiative to Thailand. In collaboration with Ampol Food, a leading food and beverage innovator in Thailand, the project is using SIG’s filling technology to transform surplus mangoes and longkong into nutritious pudding for elderly people in need.

The “Cartons for Good” initiative addresses two critical global challenges: the alarming loss of approximately one-third1 of all the food intended for human consumption, and the persistent issue of malnutrition, which affects nearly 733 million people worldwide2. Thailand is facing a further problem: According to a report of the National Economic and Social Development Council (NESDC), published in January 2024, the earnings of 34% of seniors in Thailand were below the poverty line3 with an increasing percentage suffering from severe dental problems4. A soft and thick fruit pudding provides an easy-to-consume, nutrient-rich diet and prevents choking risks for individuals with oral health challenges.

“This partnership with Ampol Food is a milestone in the Cartons for Good journey,” said Holger Dickers, Managing Director of SIG Foundation. “For the first time, one of SIG’s customers is leveraging our technology to process surplus fruit directly in their existing facility. Together, we are reducing food loss, fighting malnutrition, and providing a sustainable, scalable model for communities in need.”

The program in Thailand aims to process approximately 15 tons of surplus fruit into mango and longkong pudding in its first year – all to be filled in 288,000 carton packs. Distributed through the extensive network of Village Health Volunteers (VHVs), the project will reach 1,000 households daily, providing vital nourishment to the elderly. After use, emptied carton packs will be collected and recycled by Eco-Friendly Thailand, a key partner specializing in beverage carton recycling, to ensure a circular approach to packaging.

The Nutri-Care mango pudding was recently named one of the Top 50 finalists in the tasteInnovation “Sustainability” category at THAIFEX-ANUGA ASIA 2025, selected from nearly 800 submissions. This annual trade show spotlights the region’s most forward-thinking food and beverage innovations. The recognition highlights the pudding’s inventive upcycling of surplus fruit, its meaningful benefits for local communities, and the scalable approach of the Cartons for Good initiative.

All partner contributions flow into the initiative as donations. This also applies to the paperboard for the packs, which is donated by Stora Enso.

“We are proud to join forces with SIG and the SIG Foundation on this impactful initiative,” said Dr. Kriangsak Theppadungporn, Managing Director at Ampol Food. “This significant collaboration brings together the expertise and capabilities of Ampol Food, SIG, and the Institute of Nutrition, Mahidol University in the fields of food innovation, packaging, and nutrition to deliver a pudding product for individuals facing malnutrition. Additionally, it supports fruit growers by transforming surplus seasonal fruits into valuable nutrition. By doing so, we are not only reducing food loss but also addressing the urgent health needs of vulnerable communities in Thailand.”

“We want to go beyond simply reducing food loss,” added Vatcharapong Ungsrisawasdi, Head of Market Thailand, Cambodia, Laos, and Myanmar at SIG. “This project aligns with SIG’s global commitments to improve access to nutrition and cutting food waste and to accelerate innovation on circularity for packaging. Together with our partners, our aim is to create lasting impact for people and the planet.”

New from HOTTA: convenient ginger cider vinegar shots for a quick boost

Image credit: Minimeinsights.com

New Concept Product, the Thai company behind HOTTA ginger tea, has introduced its latest product concept at THAIFEX-Anuga Asia 2025. Renowned for its powdered ginger beverages, HOTTA has previously launched HOTTA Fusion, a ready-to-drink version aimed at appealing to younger consumers.

The featured product is a 50ml ginger cider vinegar shot, blending the company’s expertise in ginger with the trending ingredient cider vinegar. Designed for convenience, this shot format offers consumers a quick and effortless way to enjoy the benefits of both ingredients in a single serving. To balance the vinegar’s tartness, the company has introduced two flavour options: refreshing mint and rich Manuka honey.

Visit New Concept Product’s booth at THAIFEX-Anuga Asia 2025 at Impact Challenger Hall 1 QQ-43.

Key takeaways: cider vinegar shot

ChaTraMue unveils sparkling kombucha and more at THAIFEX-Anuga Asia 2025

At THAIFEX-Anuga Asia 2025, ChaTraMue, renowned for its Thai tea, unveiled its latest creation: Sparkling Kombucha Lemon Thai Tea. This marks the brand’s entry into the better-for-you kombucha segment, seamlessly blending its expertise in tea with the growing demand for gut-health-friendly beverages.

ChaTraMue embraces the matcha trend with its Nishio Matcha Green Tea, crafted from high-quality Japanese matcha. The brand also introduces a convenient 3-in-1 selection featuring Peach Tea, Cocoa, Matcha Green Tea Latte and Earl Grey Milk Tea, catering to diverse tastes.

Additionally, the new Thai Tea Powder offers both businesses and home users an easy way to incorporate authentic Thai tea into their culinary and beverage creations.

In foodservice, ChaTraMue has introduced its newest offering: a kale tea drink designed for health-conscious consumers. With kale gaining popularity as a nutrient-rich superfood, this innovative beverage aligns with the growing demand for wellness-focused drinks, providing a refreshing and wholesome option.

Check out ChaTraMue’s booth at Challenger Hall 1 No. QQ45

ChaTraMue has previously introduced Thai Tea capsules designed for Nespresso machines, allowing the brand to seamlessly integrate into consumers’ daily routines.

Key takeaways: kombucha and convenience

 

MR.DIY Celebrates 20th Anniversary with a Star-Studded Concert Celebration at Stadium Merdeka

MR.DIY is turning 20 — and they’re celebrating with the most star-studded live concert in town! To mark its 20th anniversary, MR.DIY is hosting a massive concert on Friday, 11 July 2025, at Stadium Merdeka in Kuala Lumpur. It’s set to be a once-in-a-lifetime night of music, celebration, and unforgettable memories.

Starting from 31 May 2025, customers will need to spend RM40 or more at any MR.DIY outlets nationwide to stand a chance to redeem two (2) free concert tickets. They can access the form to redeem by scanning the QR code on the official posters in-store or visit their website. Quantities of tickets are limited to the first 3,000 eligible redemptions — so you’ll want to act fast before they’re gone! 

This concert will bring together a legendary lineup of artists across languages and genres. From Mandarin pop queen Penny Tai, to legendary icons Ella, Awie, and Amy Search, to vocal powerhouses like Jaclyn Victor and Shila Amzah, plus new-gen stars Lee Pei Ling and the explosive trio 3P — this is the kind of artist lineup fans can only dream of. And they’ll all be performing live, on one stage, for one night only!

But this event isn’t just about the live concert. The concert will feature a full-on festival atmosphere with dazzling laser light displays, a breathtaking fireworks show, tons of food and drinks, eye-catching photo ops for your IG feed, exciting lucky draws, and non-stop fun from the moment gates open. Every corner of Stadium Merdeka will be buzzing with energy and excitement.

For full details, visit mrdiy.com/concert2025 and be sure to follow MR.DIY on Facebook and Instagram for the latest updates. 

MR.DIY 20th Anniversary Concert

Date: Friday, 11 July 2025

Time: 5:30 PM onwards

Venue: Stadium Merdeka, Kuala Lumpur
Redemption Start : 31 May 2025

#MRDIY #MRDIY20Years #MRDIYAnniversaryConcert #MRDIYConcert2025 #Shop&Redeem

lululemon’s First Store in Singapore’s West is Now Open at Jem

Four new locations—including the brand’s first store in the west—invite guests
into lululemon’s world of movement, wellness, and community.

SINGAPORE, MAY 9, 2025 — This season marks an exciting chapter for lululemon in Singapore, as the brand deepens its connection with the local community through a series of impactful retail moments. With four new stores set to open — including the travel-friendly space at Changi Airport Terminal 1 which opened this week, the brand’s first location in the west at Jem, a relocation within Marina Bay Sands, and a new store concept debuting at Ngee Ann City — lululemon continues to bring its vision of movement, mindfulness, and community to life across the island. These openings reflect lululemon’s ongoing commitment to supporting guests in every aspect of their active lifestyles, whether they’re commuting, exploring, or simply carving out space for personal well-being.

lululemon has landed at Changi Airport Terminal 1

lululemon has now landed at Changi Airport Terminal 1 departure/transit lounge, creating a space where the energy of global travel meets the serenity of personal well-being. The store’s design draws inspiration from the fluidity of movement and the precision of athletic
performance, fostering a sense of familiarity and connection.

The storefront features a playful yet sophisticated pattern of lighted tech fabric dots across dark grey metal cladding, blending contemporary design with athletic functionality. This technical motif celebrates our advanced fabric innovation and movement philosophy that translates into strength across all aspects of life. A sustainable wooden portal frames the entrance and integration of sustainable materials for in-store signages echoes our commitment to environmental responsibility.

Inside, guests are welcomed into a meticulously crafted environment that reflects lululemon’s core values. The design combines technology with natural materials, creating a space that is not only visually inviting and tactilely rich, but also rooted in sustainability, reinforcing the brand’s mindful approach to innovation.

A dedicated fitting area enhances the guest experience, integrating bamboo materials to elevate both aesthetic and sustainability standards. This thoughtful use of natural elements reflects lululemon’s global design ethos and local culture while providing an intimate shopping experience for the guests.

At this new store, shoppers can grab a piece of the Back To Life Sport Bottle in two exclusive designs. From now till 18 May, guests can enjoy a series of special perks:

  • Receive a Reset and Unwind Kit which includes a hand sanitiser, hand lotion, essential oil, and a stretch guide card, with a spend of $350 — limited to the first 30 shoppers daily, while stocks last.
  • Snap a photo in-store, tag @lululemonsoutheastasia, and receive a sticker pack, while supplies last.

lululemon opens its first store in the West at Jem on 22 May 2025

lululemon will open its first-ever store in the west of Singapore at Jem on 22 May. Spanning 3,143 square feet, this location represents a major milestone in the brand’s local journey, bringing lululemon closer to even more Singaporeans and empowering guests in the west to live their active lives with purpose.

The design of lululemon Jem blends natural textures and refined simplicity to create a calm yet energising retail experience. A palette of warm wood, soft stone, and muted grey tones is paired with clean metal accents, reflecting the brand’s balance between performance and mindfulness. With a presence that is both welcoming and empowering, the storefront reflects lululemon’s ethos — creating a gateway to a space centered on movement, wellness, and connection.

A striking centre column, adorned with warm wooden fins and a custom carpet artwork, draws inspiration from the beloved Jurong Bird Park, honouring Singapore’s natural beauty and the community spirit it embodies. Residents of the west can now enjoy convenient access to lululemon’s high-quality apparel for yoga, running, training, and everyday performance.

To celebrate this opening, join our community every Sunday in May for a lululemon run at Jem— starting at 7:30am on 11, 18, and 25 May. Lace up, show up, and run with us! Sign up here: https://t.me/+ZX9n94Jys65lNzY1

lululemon Marina Bay Sands Store Relocation on 7 June 2025

lululemon will be relocating its Marina Bay Sands store to a new location within the mall on 7 June. The store will continue to deliver lululemon’s full product offering and brand experience, ensuring guests remain supported in their active pursuits in one of Singapore’s most iconic retail destinations.

lululemon to Launch First Southeast Asia Store with Integrated Studio Concept at Ngee Ann City, Opening July 2025

lululemon is set to unveil a groundbreaking new store concept at Ngee Ann City in July 2025 — the brand’s first in Southeast Asia to feature an integrated studio concept. Located in the heart of Orchard Road, this flagship location marks a new chapter in the brand’s commitment to community, combining retail and movement in an immersive, multi-sensory environment. The studio is created in partnership with Betty, co-founder of Within, whose deep connection to the brand and focus on mental well-being brings a meaningful layer to the guest experience. Designed to spark joy through movement and reflection, the space brings lululemon’s signature product offerings and curated studio classes together, creating a seamless and convenient experience for shoppers. More details will be shared in the months ahead.

Check out lululemon’s newest stores and experience the brand’s world of movement, wellness, and community like never before. lululemon invites everyone to explore these new destinations and, above all, to embrace the brand ethos: to Live Like You Are Alive.

 

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