The new Wall’s Marshmallow Choc Crumble is now available in Malaysia. This luscious French vanilla marshmallow flavoured ice cream is enrobed in a chocolate flavoured shell filled with bits of delectable biscuit crumbles. Grab yours today from your nearest stores, including 7-Eleven.
7-Eleven Malaysia continues to roll out new private label products including two new RTD tea. The refreshing Green Tea Drink and Barley Tea Drink are packed in a 500ml PET bottle and are free from added sugar and calories, making them ideal for health-conscious individuals looking to stay hydrated without compromising on taste.
JAKARTA, Indonesia, Dec. 13, 2024 /PRNewswire/ — The Laughing Cow Cheese is proudly announcing the addition of the Halal certification mark from Indonesia’s Halal Product Assurance Organizing Agency (BPJPH) to its packaging. This esteemed certification reassures consumers of the Bel Group’s adherence to Halal standards, as The Laughing Cow products sold in Indonesia have always upheld a commitment to both nutrition and local values. With a century-long legacy of bringing nutritious, enjoyable products to families globally, The Laughing Cow maintains rigorous quality and safety standards, and this certification simply reinforces its dedication to providing trusted food choices for Indonesian consumers.
The Laughing Cow range offers products, including The Laughing Cow Belcube, Creamy Cheese Triangles, Cheez Dippers which are available at both offline retail stores and popular e-commerce platforms. The brand has always met Halal standards by the globally respected Halal Quality Control that is acknowledged by BPJPH as well. This new certification simply adds another layer of assurance for their consumers. The new packaging aligns with Indonesia’s recent regulations mandating Halal labelling, offering transparency and assurance to consumers across the country.
“Our goal is to make high-quality, nutritious food accessible and trustworthy for all Indonesian families,” said Alamjit Singh Sekhon, General Manager, Bel SouthEast Asia. “With over 242 million Muslims, Indonesia has one of the largest Muslim populations in the world. We understand that the halal certification is important for the consumers. All The Laughing Cow products in Indonesia were halal prior to this and now we have the new Halal certificate from BPJPH as well. It is estimated by different surveys that approximately two-thirds of the children population in Indonesia suffer from deficiencies in protein and calcium and The Laughing Cow Cheese is a source of protein and calcium. Through this initiative, Bel Group is reaffirming its corporate vision of “for all, for good,” by offering products that enhance family nutrition in Indonesia and demonstrate our commitment to community well-being.”
With this move, The Laughing Cow is furthering its commitment to providing high-quality, nutritious products that meet Indonesia’s cultural and dietary requirements. A recent study on consumer insights in Indonesia’s Halal industry reveals that 93% of respondents consider the Halal logo a crucial factor in their food purchase decisions. With this understanding, our Halal-certified packaging not only meets Government regulations but also emphasizes on what is most important to Indonesian families, by providing accessible, trustworthy products that align with their values.
Bel Group is committed to delivering products that are accessible, healthy and delicious to the consumers. Belcube cheese and other The Laughing Cow products are fortified with these essential nutrients, providing a simple, nutritious solution that supports children’s growth and development. Belcube cheese and all other The Laughing Cow cheese provides a nutritious, halal-certified snack made from high-grade ingredients like cow’s milk, without vegetable oils, preservatives, or artificial colours.
The Laughing Cow’s wide appeal extends to fussy eaters, and research shows that parents often face challenges in providing children with the right nutrients. Cheese provides children with essential nutrients, like protein and calcium, to support healthy growth, strong bones, and overall development. The Laughing Cow cheese is not only delicious but also a practical choice for family meals and snacks, helping children meet daily nutritional needs in a way that’s enjoyable and easy to incorporate into various recipes. Belcube cheese’s nutritious composition combined with its creamy, delicious taste has also earned several organic endorsements from paediatricians and nutritionists in the country. Along with The Laughing Cow, other Bel brands like Babybel and Kiri cheese brands are also halal certified in Indonesia.
Earlier this year, the brand launched The Laughing Cow Cheez Dippers- a delightful treat of breadsticks and creamy cheese in two exciting flavours- Strawberry and Blueberry! These Cheez Dippers are derived from real fruits and cheese made from cow’s milk, making them a healthier snacking choice for children.
With a commitment to quality, trust, and nutrition, The Laughing Cow continues to bring smiles to Indonesian families, ensuring every bite is as nourishing as it is delicious. This additional Halal certification marks another step in Bel Group’s mission to make wholesome, delightful food accessible for all. Consumers in Malaysia can find The Laughing Cow’s range of products at Aeon, Jaya Grocer, Village Grocer and Lotus, among others.
About Bel Group
Bel Group is a global leader in branded cheese and healthy snacking. With a diverse portfolio that includes The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom’Potes, GoGo squeeZ, and other local brands, Bel achieved €3.6 billion in sales in 2023. Committed to providing healthier and more responsible food, the group employs 10,902 people across 30 production sites and distributes its products to nearly 120 countries.
Thursday 12 December 2024 – Gourmet Market, the world-class gourmet destination by The Mall Group, launches “Gourmet Market Smart Cart”, the first, trailblazing AI-driven shopping cart innovation in Thailand. The launch is presented under the concept, “Shopping Made Easy at Once”, which waves farewell to the end of year and welcomes the new year with a revolutionized shopping experience. Gourmet Market takes another step forward, as a smart supermarket that understands the needs of consumers, by offering features in searching for products, prices, and promotions, then totaling the final cost; all completed in one cart. Moreover, payment is convenient through the Smart Cart Self Check Out, which will all be launched together at the Gourmet Markets in Emporium, EmQuartier, and Paragon Department Store, starting on 12 December 2024.
Miss Ploychompu Umpujh, Vice President of Merchandising (Gourmet Market) The Mall Group Co., Ltd., states, “Gourmet Market, as the leading world-class supermarket in Thailand, is not only determined to select the finest ingredients and premium products, from every corner of the world, but also values the importance of continuously developing ways to improve services and the shopping experience to keep up with our customers’ lifestyle needs that is endlessly evolving. Therefore, with that aim, our latest development launches the ‘Gourmet Market Smart Cart’ or the advanced shopping cart that becomes an additional solution to cater to the consumer’s behavior and how they select items in the supermarket. This is a superior solution that provides convenience in searching for products, prices, and promotions in real time, then adds even more ease to the shopping experience with the payment channel through the ‘Smart Cart Self Check Out’.
In terms of technology, which presently is an intrinsic part of every customer’s lifestyle that increasingly involves new technology, the use of AI in different areas is more prominent, including its uses for personalization, product presentation, or a variety of customized promotions. We have implemented such technology by collecting information through the M Card membership and assessing the value from the customers’ behavior on certain promotions or products bought to present customers with relevant added-value they require. The Gourmet Market Smart Cart will complement the shopping experience to present the ‘Shopping Made Easy at Once’ for the customers who visit the supermarket, starting at the end of the year onwards.
The Gourmet Market Smart Cart is made possible by the collaboration between Gourmet Market and Trollee Smart Retail Thailand Company Limited, the leader in smart shopping cart solutions. The smart cart comes in the its sleek black exterior that includes a touchscreen, log-in feature to the M Card membership, navigational system that can search for products and its location within the supermarket, barcode scanner to check item’s prices and promotions, and LED sensor to check items within the cart.
To get started in using the smart cart, these are the following steps: 1. Log-in with customer’s M Card membership to receive promotions and special privileges; 2. Search for items and the smart cart will provide the route to the items through its navigational system, the price, and the related promotions in real time; 3. Scan barcode to shop and calculate total cost; 4. Make payment at the designated area of ‘Self-Check Out’.
Gourmet Market Smart Cart leads the way for the ultimate customer experience of ‘Shopping Made Easy at Once’ at the Gourmet Markets in Paragon Department Store, and M District (Emporium and EmQuartier), starting from 12 December, 2024 onwards and a plan to expand to Gourmet Market branches in The Mall Lifestores in 2025.
KUALA LUMPUR, 12 DECEMBER 2024– Building on the success of last year’s ‘Recycle Me!’ Campaign, Trash4Cash Malaysia, together with its partners Coca-Cola Malaysia, AEON CO. (M) BHD. (AEON), and Hiroyuki Industries, proudly launches the 2024 edition of this community-driven recycling initiative. This ongoing effort reflects a shared commitment among key industry players to empower Malaysians to participate in recycling and contribute to a more sustainable future.
Campaign Overview
Running from 12 December 2024 to 12 December 2025, the campaign continues to promote easy and rewarding recycling while introducing key innovations to enhance the consumer experience. This year, Trash4Cash unveils a new and improved version of the ‘Recycle Me!’ bin, offering an upgraded user interface equipped with built-in WiFi and a sticker printer. These upgrades ensure a seamless recycling process for users and are part of Trash4Cash’s efforts to make recycling more accessible and engaging for the public.
Innovative Upgrades
“At Trash4Cash, our mission is to turn waste into value and make recycling an integral part of everyday life,” said Shafreez Redza bin Mhd Saiful Anuar, Chief Executive Officer, Trash4Cash Malaysia. “This year’s upgraded bins are a direct response to feedback and our continuous commitment to making recycling simpler, smarter, and more rewarding for everyone. Together with our partners, we aim to inspire communities to take ownership of waste management and build a cleaner Malaysia.”
The campaign, which operates across 15 AEON malls in Malaysia, underscores the vital role of collaboration in fostering environmental action. By strategically placing the upgraded ‘Recycle Me!’ bins in these malls, the campaign ensures that more Malaysians have the opportunity to contribute to sustainability efforts, providing convenient and accessible locations for consumers to participate in the recycling initiative.
Dr. Kasuma Satria bin Mat Jadi, Chief Human Resources & Sustainability Officer, AEON, commented, “Our ongoing partnership with Trash4Cash and other collaborators reinforces AEON Malaysia’s dedication to supporting sustainability efforts in our communities. This campaign makes it easier for Malaysians to be part of the recycling movement and to realize the positive impact of collective action.”
Highlighting the importance of creating value from recycled materials, Nakata Hiroyuki, Founder & Managing Director, Hiroyuki Industries, added, “Plastic isn’t waste – it’s a resource that holds immense potential when recycled properly. Through this campaign, we hope to inspire more people to see the value in recycling and make it a regular practice. We are proud to be a key partner in processing the plastic collected through this initiative and contributing to both the community and the environment. Together with our partners, we are helping to close the loop on plastic waste and create a sustainable future.”
The following AEON Malls are participating in the ‘Recycle Me!’ Campaign 2024:
| Kuala Lumpur | AEON Taman Maluri |
| AEON Alpha Angle | |
| AEON Ampang Utara 2 | |
| AEON Metro Prima | |
| Selangor | AEON Bukit Tinggi |
| AEON Bandar Baru Klang | |
| AEON Taman Equine | |
| AEON Rawang | |
| AEON Shah Alam | |
| Negeri Sembilan | AEON Seremban 2 |
| AEON Nilai | |
| Melaka | AEON Bandaraya Melaka |
| Johor | AEON Permas Jaya |
| AEON Tebrau City | |
| AEON Bukit Indah |
GEORGE TOWN, PENANG (12 December 2024) – Paris Baguette, the renowned global bakery café chain known for its French-Korean-inspired delicacies is thrilled to announce the grand opening of its first store in Penang at Gurney Plaza Mall. This milestone marks the brand’s northern expansion, bringing its signature premium baked goods and café experience to the vibrant Penang community.
The grand opening ceremony was graced by the presence of YAB Tuan Chow Kon Yeow, Chief Minister of Penang, alongside distinguished guests including Group Chief Executive Officer of Berjaya Food Berhad- Dato’ Sydney Quays, Chief Executive Officer of Paris Baguette Southeast Asia- Ms. Hana Lee, Franchise Director of Paris Baguette Southeast Asia- Mr. Moon TaeHwan, and General Manager of Berjaya Paris Baguette- Ms. Suanne Chuah.
“We are honoured to expand Paris Baguette’s presence to Penang, a state renowned for its cultural vibrancy and appreciation for quality food,” said Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad. “The launch of our 13th bakery café represents an important step in our Group’s growth strategy, reinforcing our commitment to bringing premium offerings and exceptional dining experiences to communities across Malaysia and the world.” added Dato’ Sydney.
The event also saw the launch of PB Rewards, an exciting new loyalty program that turns every visit into a rewarding experience. PB Rewards Members can earn points for every RM1 spent, redeemable for exclusive treats, great savings, and complimentary products. Depending on the tiers, members get to enjoy perks like birthday rewards, milestone gifts, and even double points days! New members get a RM10 welcome voucher, and with just 100 points, customers can claim a complimentary product. PB Rewards also unlocks members-only privileges, early access to menu items, and invites to special events.
“I am thrilled that Penangites will now have the opportunity to enjoy the same delightful experience.” said YAB Tuan Chow Kon Yeow, Chief Minister of Penang. “With Paris Baguette and Berjaya Food Berhad’s unwavering dedication to excellence and craftsmanship, I have no doubt that this store will quickly become a cherished destination for Penangites and visitors alike.
Stepping into the spacious 2,871-square-foot bakery café, customers will be greeted with an enticing selection of the finest creations at the dedicated ‘Bread Island’. Complementing this is a charming alfresco area that seamlessly integrates open-air relaxation with a warm, inviting interior, offering the perfect atmosphere. Renowned for its craftsmanship, the menu features indulgent delights such as the signature Mushroom Soup in a Bread Bowl, Paris Baguette’s patented Natural Yeast Bread, and the light and spongy Yogurt Cream Cake. Adding to the experience are the fan-favorite Korean Milk Bread, the ever-popular Royal Pudding, and a variety of artisanal pastas, gourmet sandwiches, and a heartwarming brunch menu designed to suit every occasion.
For more information, visit the Paris Baguette website at https://parisbaguette.com.my, sign up for PB Rewards at https://rewards.parisbaguette.com.my, and follow their latest updates on Facebook @my.parisbaguette.
Mighty White introduces two new mouthwatering cream rolls: Peanut Butter and Mango Lychee. The Peanut Butter Cream Roll offers a rich and creamy peanut butter filling. The Mango Lychee Cream Roll offers a refreshing blend of sweet mango and tangy lychee flavors, providing a burst of fruity goodness in every bite. The mango lychee combination adds to the brand’s current popular lychee and strawberry combination.
Massimo Bread has unveiled Divino Prawn Sambal as a spicy, savoury bun enveloped in soft and fluffy bread. As a limited edition product, Divino Prawn Sambal is the ideal choice for a spicy snack or a quick meal.
Thai seaweed snack brand Tao Kae Noi has partnered with 7-Eleven and zbing z, a popular Roblox content creator, to launch a groundbreaking in-game campaign. The Tao Kae Noi World x 7-Eleven: Adventure in the Seaweed World with zbing z. will run from December 2024 to May 2025 where players can earn in-game codes to redeem physical products at 7-Eleven stores or vice versa.
The game features a specially designed Roblox map that recreates Tao Kae Noi’s seaweed factory and 7-Eleven stores. The Roblox map offers a variety of missions and challenges, including:
The popular Roblox content creator has designed exclusive in-game items and will make in-game appearances.
Brands including Tao Kae Noi and Lay’s Max are leveraging the popularity of gaming YouTubers to connect with younger audiences and create immersive gaming experiences.
In another development, Tao Kae Noi has released fried seaweed in two delicious flavours: Chicken Deluxe Pizza packed with bold pizza flavours and Black Truffle, which offers a luxurious and indulgent treat.
Joyday is going premium with Joyday Premice, a new creamy vanilla ice cream, swirled with delicious caramel sauce and coated in rich Belgian chocolate. This ice cream is also topped with crunchy almonds and cashews, making it perfect for your self-reward moment.
Joyday is offering a special experience to consumers to to indulge in the premium delights of Joyday Premice at Alfa Tower, Tangerang in Indonesia from 11-13 December 2024.
