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Coca-Cola Appoints Reetima Rakyan New Vice President and General Manager for Thailand, Laos, Vietnam and Cambodia

By
Tan Heng Hong
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Bangkok, 8 May 2025 – Coca-Cola (Thailand) Ltd. has announced the appointment of Reetima Rakyan as Vice President and General Manager for Thailand, Laos, Vietnam, and Cambodia. In this role, Reetima will lead the company’s strategic agenda across the four countries, with a focus on further strengthening Coca-Cola’s position as a total beverage company.

Reetima’s appointment reflects Coca-Cola’s continued commitment to refreshing the world and making a difference through innovation, consumer-centricity and sustainability. She will be responsible for accelerating growth by developing a diverse beverage portfolio that aligns with evolving consumer preferences. Under her leadership, Coca-Cola will deepen consumer engagement by delivering differentiated experiences through category development, portfolio expansion and cutting-edge marketing campaigns. She will continue to closely collaborate with bottling partners who have built a strong foundation in these markets.

Prior to this role, Reetima led the Customer & Commercial Leadership function of the ASEAN and South Pacific Operating Unit. Under her leadership, the team elevated the company’s commercial strategy by expanding physical, digital, and chilled availability, advancing the affordability agenda through returnable and affordable single-serve packs, and enhancing category attractiveness at the point of sale through end-to-end integrated programs. She was instrumental in the development and scaling of the System Commercial Capability Academy, laying a strong foundation for the future growth in the region.

With over twenty years of experience across FMCG, Banking, and Retail, Reetima brings deep functional expertise across people development, partner management, and channel marketing. Since joining Coca-Cola in 2013, she has held roles of increasing responsibility across geographies India, Southwest Asia, including Regional Marketing, Operations, Alternate Channel Development, Key Account Management, Customer & Commercial Leadership and Franchise Management.

Reetima’s strategic vision and dynamic leadership will play a key role in driving Coca-Cola’s continued growth in the region. Her strong consumer-first mindset and emphasis on executional excellence will ensure that the company remains a leader in innovation, sustainability and system collaboration.

Betagro debuts tail-wagging new pet food formulas for healthier, happier pets

By
Tan Heng Hong
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Betagro debuts tail-wagging new pet food formulas for healthier, happier pets

Bangkok – 7 May 2025 – Betagro Public Company Limited (BTG), a leading integrated food company, is streamlining its diverse pet food portfolio for both dogs and cats with five upgraded premium veterinary formulas for Perfecta Veterinary Diet, and the newly launched CAT n joy Grain Free, developed to reduce allergy risks in cats, helping them live longer, healthier lives. This move aligns with the growing trend of treating pets as beloved members of the family.

Perfecta, Thailand’s premium pet food brand for dogs and cats, was the first Thai brand to launch a Veterinary Diet line in the local market and now unveils an upgraded recipe for its Perfecta Veterinary Diet products, featuring human-grade meat as the primary ingredient, free from corn, wheat, soy and GMOs, along with a sleek new packaging. Developed in a close collaboration with the Faculty of Veterinary Medicine at Thailand’s leading university, Perfecta upholds its high-quality standards with five formulas specially tailored to meet specific pet health needs. They include options for neutered dogs and cats, weight management for both species, and gastrointestinal low fat for dogs. Meanwhile, CAT n joy Grain Free is formulated to support allergy resistance in cats, with a grain-free recipe that helps prevent digestive disorders, rashes, hair loss, and skin irritations.

Somcharn Suphapitiporn, Chief Operating Officer, Pet Business of Betagro, said “Today, pets are cherished members of the family, and market trends increasingly emphasize their health and well-being. In response, Betagro continues to advance its premium pet food offerings for both dogs and cats – aiming to bring joy to every household while reinforcing its position as a leader in providing a comprehensive range of high-quality pet nutrition that meets the diverse needs of pet owners.”

Betagro’s Pet Business is engaged in the production and distribution of pet food and snacks for dogs and cats, under various brands such as Perfecta, DOG n joy, CAT n joy and BingoStar, reaching consumers through retail outlets, veterinary clinics, and online platforms.

Sa-Nguan Farm launches Thailand’s first cage-free pasteurized eggs

By
Tan Heng Hong
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Tuesday 6 May 2025 – Humane World for Animals, formerly called Humane Society International, commends Sa-Nguan Farm, an egg producer based in Saraburi province, for becoming the first company in Thailand to produce liquid eggs from cage-free hens. This achievement comes amid growing demand for cage-free eggs from multinational companies, local businesses and consumers across Thailand.

Located about 100 km from Bangkok, Sa-Nguan Farm has transitioned more than 30,000 hens to cage-free environments and plans to expand its cage-free operations in the near future. The producer reached this milestone with the cooperation of Humane World for Animals, which provided expert guidance, facilitated critical corporate connections, and organized farm site visits.

“Humane World for Animals works closely with corporations and producers to help meet the growing demand for cage-free systems,” said Lalada Tangjerdjaras, Thailand program manager of Farm Animal Welfare and Protection for Humane World for Animals. “After more than two years of collaboration, Sa-Nguan Farm, a pioneer in Thailand’s cage-free egg market, has launched its first pasteurized cage-free products, marking a significant step forward. Cage-free liquid egg production in Thailand makes it easier for companies to stop buying eggs from caged hens.”

Liquid eggs, which are cracked, de-shelled and packaged in liquid form, are experiencing significant growth across Thailand’s hospitality, foodservice, and consumer packaged goods sectors. To meet demand, Sa-Nguan Farm launched pasteurized cage-free liquid whole eggs in January 2025 and plans to launch pasteurized cage-free liquid egg white and yolk products in mid-2025.

Sathit Kruarattikarn, CEO and owner of Sa-Nguan Farm, said, “We understand the market trend towards higher animal welfare and see its growth in the future. Our farm built new cage-free barns and invested in equipment to be the first to launch pasteurized cage-free eggs in Thailand. Our business sees this as a long-term investment to adapt to our consumers’ growing demands for higher animal welfare. We deliver only premium quality products that reflect our core values, which consumers can trust for both cage-free shell and liquid eggs. We will continue our positive work with Humane World for Animals in advancing our products to make it easy for businesses and households to have access to products with better animal welfare.”

Cage-free systems allow hens to move more freely perch, nest, and dustbathe, leading to significantly improved welfare and better quality of life. Cage systems on the other hand, deny hens even their most basic behavior like spreading their wings or pecking at the ground. With a surge in demand for cage-free eggs from consumers, Thai businesses, and multinational companies, the development of cage-free liquid eggs offers a promising alternative for companies transitioning to more ethical production practices

“The development of cage-free liquid eggs is a solution for food companies—many of which have committed to be 100% cage-free in 2025—to implement cage-free policies in Thailand,” Tangjerdjaras added.

Humane World for Animals works to improve the welfare of animals in agriculture and is both science-based and collaborative. The organization works with companies, farmers, processors, scientists and certifiers to support a transition to cage-free housing systems and offers a wide range of support to companies including farm visits, consumer education and corporate roundtables and workshops to enhance their supply chains.

Coca-Cola Levels Up “Share a Coke” with a Fresh Take, Connecting Gen Z Beyond the Screen!

By
Tan Heng Hong
-

Featuring The Magic Maker “PP-Krit” and Viral Influencer “Aon-Somrutai” – Creator of the Iconic “Thank You Kateyki” Catchphrase – in a Celebration of Sharing Joy and Unforgettable Moments

Tuesday 6 May 2025 – The Coca-Cola system in Thailand—comprising ThaiNamthip Corporation PLC, HaadThip PCL, and Coca-Cola (Thailand) Ltd., is turning CentralWorld Square B into an immersive celebration space from May 2-4, 2025. As part of its iconic “Share a Coke” campaign, Coca-Cola is bringing real-world connections to life with an exciting series of experiences designed to resonate with Gen Z and extend the campaign’s meaning beyond digital interaction.

On the first day, the event features a dynamic collaboration with Coca-Cola Thailand’s “Magic Maker” PP-Krit Amnuaydechkorn and viral content creator Aon-Somrutai Rattanawaraha, known for her popular catchphrase “Thank You Kateyki”. Each day of the three-day event will showcase different fun activities and influencers, aiming to create meaningful, joy-filled memories for attendees.

“In today’s digital world, authentic connection matters more than ever,” said Han Thwe Phyo, Senior Director of Marketing for Coca-Cola in Thailand and Laos. “This three-day event brings the “Share a Coke” campaign to life by offering young people the chance to create lasting memories with their favorite artists and loved ones. From personalized can creation and interactive games, we’re enabling joyful, real-life interactions. With over 180 popular Thai names featured on Coca-Cola packaging—including unique and widely loved names—we’ve made sure everyone can find something that speaks to them.”

A three-Day Experience of Personalization, Play, and Sustainability

The “Share a Coke” celebration at CentralWorld invites visitors to explore a range of interactive zones. Guests can personalize Coca-Cola cans, snap Insta-worthy shots at themed photo zones and Instagrammable areas. A stunning LED Coca-Cola can installation anchors the venue as the event’s signature centerpiece—perfect for capturing shareable moments.

Celebrate with the Stars

The excitement kicks off on May 2 with live appearances by PP-Krit and Aon-Somrutai including special performances and fan meet-ups. On May 3, rising stars Pond-Naravit Lertratkosum and Phuwin-Phuwin Tangsakyuen bring their energy and charm to the stage through a series of entertaining challenges and interactive games.

The grand finale on May 4 promises to be an unforgettable day as social media sensations Hiwwhee Gang take over all activity zones and deliver a high-energy performance to wrap up the celebration in true Coca-Cola style.

To keep the momentum going, Coca-Cola is introducing monthly “Share A Coke Days” online. Each month will feature a new theme designed to foster connection and positivity, including:

  • A Day of Love and Affection – celebrating heartfelt moments
  • A Day of Appreciation – uplifting and recognizing one another
  • A Day for All Generations – bridging age groups and shared experiences

Special Edition Packaging Now Available

As part of the campaign, Coca-Cola is releasing special edition packaging across its product range—Coke Original Taste, Coke Original Taste Less Sugar, and Coke Zero Sugar—in various sizes. The packaging features a diverse selection of Thai names, allowing consumers to share a Coke with someone special or find their own name on a bottle. These names are not tied to specific individuals or campaign partners, reinforcing the inclusive spirit of the campaign.

If you’re unable to find the name you’re looking for, you can visit one of our “Personalization Booths” to create your own or place an order online. See the booth locations and online platforms here.

Join the Celebration

Experience the “Share a Coke” event at CentralWorld Square B, open daily from 10:00 AM to 7:00 PM until 4 May 2025. For more information and to join the conversation, follow Coca-Cola Thailand on Facebook and Instagram. Visit www.coca-cola.com/th/th and share your moments with hashtag #ShareACoke.

First of Its Kind! Lotus’s x CP-Meiji Launches “Greek Yoghurt Ice Cream” Delicious, Refreshing, and Healthy in Every Bite

By
Tan Heng Hong
-

Tuesday 6 May 2025 – Lotus’s, a leading retail business under CP AXTRA Public Company Limited, has partnered with CP-Meiji to launch the first-ever “Lotus’s x Meiji Greek Yoghurt Ice Cream.” This new product combines the rich taste of authentic Greek yoghurt with health benefits, creating a refreshing experience that promotes good health in every bite and targets health-conscious consumers seeking tasty, nutritious options this summer.

Crafted with premium ingredients from CP-Meiji, the ice cream is packed with creamy Greek yoghurt rich in protein and probiotics that support a healthy digestive system. Thanks to a proprietary production process, each bite delivers a smooth, melt-in-your-mouth texture without compromising on flavor.

There are two delightful options: Natural Flavor, delivering the taste of authentic Greek yoghurt, and Mixed Berry Flavor, a luscious blend of sweet and tart berries perfectly paired with rich, creamy yoghurt.

The launch of Greek yoghurt ice cream by Lotus’s reflects CP Axtra’s vision of continuously delivering innovative products through strategic partnerships. It aims to enhance customer experience by offering superior product quality, health benefits, and greater product diversity. This launch marks another step forward in strengthening the health product category and expanding the Own Brand Collaboration lineup, aligning with the lifestyles of modern consumers who are seeking new and exciting choices.

Don’t miss the delightful experience of Greek yoghurt ice cream, offering a smooth, creamy, and refreshing flavor with quality in every bite. Make this summer special by enjoying this delectable treat, now available at Lotus’s stores nationwide or through Lotus’s SMART App for convenient delivery right to your door. It’s the new taste everyone will fall in love with…at first bite!

The Ordinary Sun Care: The Only Filter Your Face Needs

By
Tan Heng Hong
-

On the 29th May 2025. The Ordinary will launch UV Filters SPF 45 Serum —a serum-textured sunscreen offering broad-spectrum SPF 45 protection against sun damage and premature skin aging caused by sun exposure.

The Ordinary has formulated an SPF product in the past — the Mineral UV Filters SPF 30 with Antioxidants. But after receiving consumer feedback regarding the mineral formula’s thick texture and white cast, the brand discontinued its SPF and went back to the lab to formulate a sun protestant that its consumers will not only need but want to use daily.

Introducing — finally — The Ordinary’s UV Filters SPF 45 Serum, a brand new formulation providing broad-spectrum SPF protection against sun damage and premature skin aging.

Break the Chemical Bias.

A common question amongst consumers is the difference between mineral and chemical suncare.

Essentially, both types of sunscreen formulations contain chemicals because everything is chemicals. While both chemical and mineral filters can be used in a formulation to provide great UV protection, it is harder to formulate a truly transparent, lightweight, and accessibly priced sunscreen with mineral filters alone — especially when looking to achieve a high SPF product.

This time, The Ordinary has stepped away from Mineral Filters and instead. worked with a blend of FDA-approved chemical filters to formulate an affordable, lightweight. high-SPF sunscreen that feels comfortable on the skin and does not leave a white cast — one that is suitable for daily use, and that you will truly want to wear every day.

Despite the usage of SPF becoming more prominent over the last decade, a study in the USA reported that among those who wear sunscreen, 18% wear it daily, 17% wear it weekly — yet the majority note that they rarely wear it (45%).

So, this is where The Ordinary’s UV Filters SPF 45 Serum comes in. It is suitable for all skin types. including sensitive skin — an important factor in SPF purchasing behaviour as shown by the 28% of UK consumers concerned about skin sensitivity when it comes to sunscreen products.

Why SPF 45?

Contrary to popular belief, the UV filter number is not decided by the brand that formulates the sun-protestant but rather by the formula itself.

SPF is a value that is calculated by considering the time it takes for skin to turn red when exposed to UV light — with sunscreen, versus without sunscreen. When The Ordinary’s product underwent testing, the SPF value that it achieved was SPF 45 — which

is estimated to absorb only 0.2% less UVB radiation than SPF 50. It was also found to achieve broad spectrum protection —a level of defense across both UVA and UVB rays,

Although both UVA and UVB rays affect aging and can cause burning, they hold different weights and roles when it comes to UV exposure.

UVA constitutes over 90% of UV radiation and causes primarily indirect damage to the skin. UVA rays are more likely to cause oxidative stress which can damage skin structures and have longer-term impacts on signs of skin aging.

You can easily remember this by letting the A in UVA stand for aging.

The Ordinary

UV Filters SPF 45 Serum

UVB on the other hand, accounts for only 5% of UV radiation but is 1000x more harmful than UVA. UVB exposure is mostly responsible for the skin’s inflammation (burning) & pigmentation (tanning)

— which is more likely to cause damage to DNA.

You can easily remember this by letting the B in UVB stand for burning.

These DNA alterations, if not properly repaired. can lead to mutations and increase the risk of skin cancer.

By providing both UVA and UVB coverage, The Ordinary’s UV Filters SPF 45 Serum ultimately protects against sun damage, decreasing the risk of early skin aging caused by the sun when used as directed with other sun protection measures.

SPF — a Want as Well as a Need.

Not only does SPF 45 offer broad spectrum protection and decrease the risk of skin damage if used as directed with other sun protection measures — UV Filters SPF 45 Serum also offers instant and all-day hydration support, is non- comedogenic (does not clog pores), and provides a natural-looking glow — both on its own and underneath make-up — due to it supporting the skin’s natural moisture barrier.

Leading with transparency and ownership over its long-awaited formulation, The Ordinary’s latest launch, at last, meets consumers’ SPF needs with a suncare formulation that not only offers UV protection, but a seamless addition to already established daily skincare regimens.

The launch of UV Filters SPF 45 Serum aims to give consumers of all skin types a sun protestant that they can wear alongside their other skincare.

Additional information about The Ordinary may be found at:

Website: THEORDINARY.com

Instagram: THEORDINARY

Facebook: THEORDINARY

TikTok: THEORDINARY

  1. Civic Science 2024: Sunscreen Trends: SPF Usage Is Up From a Decade Ago. Yet Safety Concerns Grow.
  2. YouGov 2023: Great Britain: Insights into sunscreen purchasing habits.

CP-Meiji launches refreshing probiotic fermented milk drink

By
Tan Heng Hong
-

CP-Meiji has recently launched Probiotic Drink Fermented Milk in two flavours: lemon and original. This fermented milk is free from added sugar and is packed with 3 billion probiotics per bottle. It is low in cholesterol, fat-free and contains only 60kcal per 300ml.

Thanks to Japanese innovation, the drink boasts a light, smooth texture and an ‘AHHH-RO-I’ sensation.

Key takeaways: light and smooth with a refreshing taste

 

New Innoweness Smart Soup from CP Foods

By
Tan Heng Hong
-

CP Foods has launched new Smart Soup under its Innoweness range in Thailand. This ready-to-eat soup offers a complete formula, ideal for people from all walks of life, including the elderly, patients in recovery, working people, health enthusiasts, and the younger generation.

Smart Soup comprises:

  • Smart Soup Riceberry: riceberry, grains, rice bran oil, 16g of protein from chicken breast and eggs and 21 types of vitamins and minerals (330kcal)
  • Smart Soup Low GI for diabetic patients: pumpkin, rice bran oil, 14g of protein from chicken breast and eggs and 20 types of vitamins and minerals (310kcal)
  • Smart Soup Sweet Banana: Banana, 16g of protein from egg, whey protein and soy protein and 21 types of vitamins and minerals (330kcal)

Key takeaways: nutritionally-balanced soup for specialised nutrition

 

 

 

Heineken Malaysia Sustains Momentum in 1QFY2025

By
Tan Heng Hong
-

Profitability remained steady, supported by effective cost management and financial efficiency

  • Revenue decreased by 3% to RM764 million (1QFY24: RM789 million)
  • Profit Before Tax (PBT) remained resilient at RM161 million (1QFY24: RM161 million)
  • Net profit remained steady with RM122 million (1QFY24: RM122 million)

6 May 2025 – Heineken Malaysia Berhad (HEINEKEN Malaysia) announced its financial results for the first quarter ended 31 March 2025 (1QFY25), delivering steady performance and sustaining its momentum in a dynamic market landscape.

In the first quarter, the Group experienced a slight decline in revenue by 3% compared to the same quarter in 2024. The decrease is primarily influenced by the timing of Chinese New Year (CNY), with this year’s festive period occurring in January, resulting in an earlier sell-in activity that took place in the fourth quarter of last year. In comparison, CNY in 2024 occurred in February, driving a more concentrated sales period within the first quarter as sales momentum spanned over two months. Despite the slight decline in revenue in 1QFY25, the Group successfully maintained steady Profit Before Tax (PBT) of RM161 million and net profit of RM122 million, demonstrating strength and stability.

Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “Our performance this quarter was impacted by an earlier CNY and post-festive demand normalisation. We are resilient in maintaining our profitability, and it reflects our disciplined cost management and focus on financial efficiency. As we build momentum for 2025, we will continue our growth journey through our EverGreen strategy. This strategy is anchored on driving superior growth with a cost-conscious mindset, catering to evolving consumer preferences, embedding sustainability into our operations, investing in becoming the best-connected brewer, and most importantly, unlocking the potential of our people.”

The Group continued to drive brand strength and consumer engagement through impactful activations in the first quarter. Heineken®’s “Celebrate Boring” campaign encouraged people to disconnect from their screens and reconnect with real-life interactions, reclaiming over 1.2 million minutes of screen-free time, by locking their phones away. Tiger Beer’s ‘Together We Roar’ CNY campaign inspired courage with vibrant on-ground experiences like Tiger Town featuring an exciting lineup of festive performances, games, and activities designed to bring people together. Meanwhile, Guinness brought the spirit of Ireland to life with its St. Patrick’s celebration , uniting fans nationwide through music, camaraderie and a perfectly poured pint across bars and pubs nationwide.

On outlook, Martijn shared, “As we move forward, we expect consumer sentiment to be
influenced by the inflationary pressures and ongoing global economic uncertainties driven by the tariffs-driven and escalating geopolitical trade tensions, which may affect consumer confidence and spending behavior. Nevertheless, we will continue to navigate the dynamic landscape with agility, driving topline growth through targeted commercial initiatives while maintaining disciplined cost control and operational efficiency to sustain healthy margins. We will continue to future-proof the business, as we execute our EverGreen strategy in navigating the evolving external environment.”

The Board of Directors does not recommend any dividend in respect of the quarter ended 31 March 2025.

HEINEKEN Malaysia significantly contributes to the nation’s socio-economic development. In 2024, the Group paid RM1.45 billion in taxes, representing 52% of its total revenue. The excise duty is one of the highest in the world. This highlights HEINEKEN Malaysia’s contribution to the economy and creating value for the country and its people.

The Group applauds the Government’s decision to maintain excise duties on beers in Budget 2025, as any hike in excise rates will drive greater demand for illicit alcohol. HEINEKEN Malaysia regards illicit alcohol as a serious issue and remains committed to supporting the Government in mitigating illicit trade through holistic efforts, including enforcement collaboration and raising greater awareness in the market.

In line with its Brew a Better World sustainability ambition, HEINEKEN Malaysia continues to support local communities through the HEINEKEN Cares programme. This programme, organised in partnership with Sokong and four non-governmental organisations (NGOs), aims to strengthen community resilience in the areas of water access and food security to empower communities with knowledge and tools. To date, these NGOs have received RM220,000 to support underserved communities. For more information on HEINEKEN Malaysia, please visit www.heinekenmalaysia.com.

New spicy dipping sauces from CP Thailand

By
Tan Heng Hong
-

CP Thailand has launched two new dipping sauces for spicy food enthusiasts, including:

  • Seafood Dipping Sauce – Green Chili Recipe: Sharp and sour, mouth-tingling, fragrant with fresh lime, not sweet.
  • Jaew Dipping Sauce: Authentic Jaew, intensely flavorful, fragrant with roasted rice and savory herbs.
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