Nestlé Indonesia has introduced Milo Activ Biskuit, a new biscuit version of the popular Milo drink. Available in original and milk flavors, these biscuits are fortified with vitamins and minerals to boost energy. The combination of cocoa, malt, and dairy creates a delicious and satisfying snack.
The biscuit format of Milo Activ Biskuit allows consumers to enjoy Milo at more times and places.
Indonesia’s Orang Tua Group has released Fullo Sticki, a new wafer roll coated in chocolate. The Fullo brand is known for its wafer roll. This extra crunchy chocolate stick is a new addition along with the new Choco Vanilla wafer roll, Vanilla wafer roll and Choco Berry wafer roll.
Uinah Craft Soda, the Sabah-based premium craft beverage producer famous for its ginger drink, has introduced the canned versions of its existing beverages. Now Uinah Ginger Land, Uinah Roselle Paradise and Uinah Honey Meadow.
Uinah Honey Meadow is a craft beverage featuring Borneo’s wild honey and locally grown calamansi lime.
Uinah Roselle Paradise is a craft beverage featuring hand-harvested roselle flowers grown in Sabah, Malaysia plus a touch of ginger and lemon.
Uinah Ginger Land contains Tambunan ginger, known to be one of the spiciest gingers found in Borneo.
Ichitan has released its latest Ichitan Signature Dark Choco (300ml) in Indonesia to capture more indulgent moments. The Thai beverage giant has also upgraded its drinks in Indonesia with a new design and signature formula to rejuvenate the brand.
Ichitan revealed that sales value in Indonesia during the first quarter of 2024 fell 7%, and volume was down 10% compared to the same period a year ago. To stimulate sales, the company has introduced its highly popular millionaire’s program, now in its third edition, which offers lucky consumers a grand prize of IDR 300 million (USD 19,406).
Indomilk has launched two new Korean-inspired flavoured milk in Indonesia – Gangneung Dalgona Coffee and Haenam Goguma.
Dalgona comes from the word “Dalgona candy,” a traditional Korean street food made by melting sugar and baking soda. Goguma is the Korean word for sweet potato, a popular ingredient in Korean cuisine and desserts.
SEVENTEEN’s S.Coups, Wonwoo and Vernon are promoting these new products, combining Korean flavours and K-pop appeal.
PT Jakarana Tama Food Industry has expanded its self-heating noodle offerings in Indonesia with the launch of Korean Beef Curry and Bone Marrow Rice Noodle under the Arirang brand. These new additions join the existing Sliced Beef Rice Noodle.
The self-cooking format is gaining popularity in Southeast Asia, with brands like Masan’s Omachi in Vietnam, Jakarana Tama’s Arirang in Indonesia and smaller brands in Malaysia leading the trend.
Capitalising on its reputation as a popular hot pot restaurant and sauce brand, Haidilao is expanding into the self-heating meal market, including with halal-certified options, in Southeast Asia.
Indofood CBP is tapping into consumer interest in Korean spicy flavour with the new Sarimi Isi 2 Rasa Ayam Pedas Ala Korea instant noodle. Sarimi Isi 2 is a popular Indonesian instant noodle brand that comes with two separate noodle blocks in a single package.
The Korean spicy flavour is nothing new in the Indonesian instant noodle category. The Korean spicy flavour gives this mass market instant noodle brand a new way to engage its audience through Korean-themed campaigns.
Nabati’s chocolate-coated marshmallow cake or Chocolate Pie, launched under the Nextar brand, showcases the company’s expansion into the chocolate pie segment. Nabati’s established reputation in Indonesia could drive consumer interest and engagement in this new product and category.
Hernan Food, a well-known Malaysian company that specialises in durian products, has collaborated with KitKat to launch the exclusive Musang King Durian Chocolate Snowy Mooncake with KitKat. This delicious mooncake combines the rich flavour of durian with the crunchy texture of KitKat chocolate spread, offering a new twist on a classic treat.
This innovation highlights the versatility of Nestle KitKat Chocolate Spread for many food and drink applications.
Danone-AQUA, a leading bottled water company in Indonesia, is expanding the availability of its PET-based gallon water in the Jabotabek area. While PET packaging has been used in Bali and Manado since 2019, most markets still rely on reusable gallon packaging made from BPA.
The debate over BPA and PET pertanining to health and product safety issues has raged on among the leading players in the sector. Danone-AQUA’s BPA-based reusable gallon packaging has a darker color than PET-based single-use competitors like Le Minerale. Consumers often consider visual appeal as an indicator of product quality and safety. perceptions.
As a leading producer of BPA-based reusable gallon packaging, Danone-AQUA is seen to be embracing the disposable PET packaging for its gallon packaging, reflecting the growing concerns about BPA. The adoption of disposable PET packaging will mean more challenges with plastic waste and Danone-AQUA will eventually need to embrace rPET for its gallon water packaging and improve the rate of collection.
