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Ayamas Kitchen Expands Product Range with Premium Frozen Products

By
Tan Heng Hong
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PETALING JAYA, 19 SEPTEMBER 2024 – Ayamas Kitchen, a brand known for its premium coconut cream and coconut milk, is taking a significant step towards its vision of becoming the leading brand in every kitchen in Malaysia. This year, the brand is expanding its product range under its ongoing business transformation model by introducing a new line of premium frozen products. The new offerings fall into three key categories: Bone-in, Nuggets, and Sausages, each with unique selling points that highlight the brand’s commitment to quality, convenience, and innovation.

In line with its aspiration to deliver halal-assured and premium-quality products with exceptional customer satisfaction, Ayamas Kitchen’s latest product extension focuses on elevating the brand within the frozen processed product category. The Bone-in category offers juicy and tender chicken parts, providing a satisfying experience for consumers. The Nuggets category stands out with quality mouthfeel and a special quality coating, including a marketfirst — Space Shaped Nuggets. The Sausage category is designed with quality meat content for a juicier and moist texture, naturally smoked with Beech Woodchip for a distinctive taste.

Each category within this new product range has been developed with improved formulations, making them ideal for both air frying and deep frying. This feature caters to the working generation who may not have access to full kitchen setups, offering them convenient meal solutions without sacrificing quality.

QSR Trading General Manager, Chan Chong Thye, shared, ” Ayamas Kitchen aims to be the first choice for consumers by offering halal-assured and premium-quality products. The brand’s goal is to make these products available in every Malaysian household kitchen, providing reliable and high-quality options for families across the country.

“Ayamas Kitchen’s frozen processed products in bone-in, nuggets, and sausages, represent an extension of the Ayamas brand, offering the latest innovations and improved formulations. These products are specifically designed to be suitable for air frying, catering to consumers with hectic lifestyles who seek convenience without compromising on taste and quality,” he said.

The new range of products is available at all major hypermarkets and supermarkets across West Malaysia. Products under the Bone-in category are priced from RM23.59 while the Nuggets start from RM20.58, and the Sausages from RM12.39.

Customers can also purchase them online at www.qsrtmart.com.my, via the QSRT app on the App Store and Google Play, and through QSR Trading’s stores on Shopee and Lazada.

For more information, please visit www.qsrtmart.com.my

MATRADE AND FEDEX MALAYSIA ENTER INTO AN MOU

By
Tan Heng Hong
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L-R- YBhg. Datuk Mohd Mustafa Abdul Aziz, YBhg. Dato Hazimah Zainuddin and Woon Tien Long

The cooperation will strengthen Malaysia’s export capabilities by providing logistics expertise and support for SMEs looking to grow their global footprint

KUALA LUMPUR, 19 SEPTEMBER (THURSDAY) – The Malaysia External Trade Development Corporation (MATRADE) and Federal Express Corporation, inked a Memorandum of Understanding (MOU) during the 20th International Halal Showcase (MIHAS 2024) to enhance the export capabilities and global reach of MATRADE members, especially Small and Medium Enterprises (SMEs).

The two-year MOU was signed at the Malaysia International Trade and Exhibition Centre with MATRADE being represented by its Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz and FedEx Malaysia being represented by its Managing Director, Mr. Woon Tien Long. The MOU was witnessed by MATRADE’s Chairman, YB Dato’ Sri Reezal Merican Naina Merican. Through this MOU, FedEx, which is one of the world’s largest express transportation companies, will provide Malaysian SMEs with access to its expansive network of logistics and differentiated supply chain solutions, tailored seminars focused on international trade compliance, tips for successful international shipping and innovative digital tools.

According to YB Dato’ Sri Reezal Merican Naina Merican, the MOU signing represents a significant milestone in MATRADE’s efforts to forge strategic alliances with key stakeholders in both the private and public sectors. It underscores the agency’s commitment to connecting Malaysian exporters with global buyers and creating more value for the country’s exporting community through collaborative initiatives.

Mr. Woon Tien Long, pointed out that this collaboration aligns with FedEx commitment to foster economic growth and development in emerging markets. “We are confident that this collaboration with MATRADE will accelerate the growth of Malaysian SMEs on the global stage and contribute to the overall economic resilience of Malaysia and the region,” he stressed.

Woon also added that by combining MATRADE’s export promotion resources and FedEx industry-leading express delivery services, Malaysian exporters will benefit from comprehensive support to grow their cross-border e-commerce business and establish a stronger global footprint.  “FedEx looks forward to a fruitful collaboration with MATRADE that will not only benefit Malaysian SMEs but also contribute to strengthening trade ties between Malaysia and the world,” Woon added.

His words were echoed by YBhg. Datuk Mohd Mustafa Abdul Aziz, “the MOU between MATRADE and FedEx is a timely initiative to bridge the gap between Malaysian companies and international markets, particularly through the utilisation of FedEx global network, logistics expertise, as well as the services offered by MATRADE via its 49 global offices abroad,” he said.

YBhg. Datuk Mohd Mustafa Abdul Aziz noted that this MOU with FedEx is a pivotal step towards equipping our SMEs with the tools and knowledge they need to succeed in the global arena. “Through FedEx differentiated solutions, international expertise and networks, we can provide local businesses with a significant competitive edge,” he said.

Recognizing the continuous need to help SMEs penetrate new markets, improve business connections and speed up processes, the collaboration enhances SMEs’ access to advanced logistics solutions to streamline export procedures, reduce shipping lead times and ensure efficient distribution channels.

This initiative also aligns with the 12th Malaysia Plan, emphasising digitalization, SME development and enhanced trade capabilities for sustainable economic growth.

GSC International Screens Announces Highly Anticipated Return of Malaysia Animation Film Festival in collaboration with Malaysian Digital Economy Corporation

By
Tan Heng Hong
-

For its second year running, The Malaysia Animation Film Festival 2024 will spotlight homegrown animators with an exciting lineup of Homegrown Animated Shorts & Jared Lee’s anthology, Grimoire, from 3 – 30 October 2024 at selected GSC locations.

Kuala Lumpur, 18 September 2024 — Leading cinema exhibitor, Golden Screen Cinemas (‘GSC’), through its GSC International Screens efforts, in collaboration with the Malaysian Digital Economy Corporation (‘MDEC’) through its ‘Kre8tif’ programme has jointly launched its second edition of the Malaysia Animation Film Festival (‘MAFF’). These efforts are aimed at strengthening the local movie landscape, with GSC International Screens and MDEC providing aspiring animators with greater opportunities to showcase their creativity on the big screens. This year’s MAFF line-up will see a compilation of 14 short animation films & Jared Lee’s Grimoire at selected GSC locations nationwide from 3 – 30 October 2024.

“The second edition of the Malaysia Animation Film Festival 2024 is one of our cornerstone efforts through GSC International Screens aimed to uplift and showcase the incredible potential of Malaysia’s local film industry, in collaboration with like-minded partners such as MDEC in bringing this to life. This year, we are once again excited to present a diverse and thrilling line-up of homegrown animations, pushing the boundaries of storytelling and creativity. MAFF serves as a testament to the bright future of Malaysian cinema, and we look forward to continuing to support these talented filmmakers” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

The 14 Homegrown Animated Shorts span across different animation styles, showcasing the creative depth of each of their stories on the big screen. Additionally, the internationally acclaimed director, Jared Lee, will be returning to MAFF with a brand-new project titled Grimoire. The anthology is a meta-narrative short film featuring an elderly, fictionalised version of Jared. This character becomes the vessel for an introspective exploration of the transformative power of creativity, as he grapples with self-doubt and external scepticism.

Grimoire offers an immersive journey through the filmmaker’s past works, seamlessly weaving together elements of reality and fiction. Among these works is Horologist, a groundbreaking piece that won Best Animation at both the USA Film Festival and the San Diego Comic-Con Film Festival in 2023, making it the first Malaysian film to achieve such a feat at SDCC.

With tickets priced at RM 15 each, MAFF presents an opportunity for audiences to enjoy a diverse range of animated works that reflect the unique voices and artistic prowess of Malaysia’s storytellers.

Biji

This year’s line-up includes the following titles:

  • BIJI by Chew Kin Lek
  • Borih, The Bidayuh Paddy Priestess by Will K
  • Dead Da by Tan Hui Ci
  • Fish Memory by Siti Sarah Binti Sheik Sharufuddin & Hazelina binti Hezly
  • Gnome by Sacha Goedegebure
  • Grimoire by Jared Lee
  • Kayuh! By Zulhelmy Rusidan (Saikomi)
    Kring! By Hilmi Ismail
  • My Love by Tan Zheng Ning
  • Strings by Julian Chong Kah Hoong
  • The 7th Night: MaoMao Revisits by AhLoong
  • The Dalang’s Tale by Irwan Junaidy, Maizura Abas & Atiqah Mohd Abu
    Bakar
  • The Muralz: Year of The Flying Dragon by Jeremy Lee
  • The Cliff House by Wong Jin Yao
  • VOW by Wong Xu Hong
Dalang

As part of MAFF 2024’s pipeline of events, an exclusive Q&A session led by the directors of the 14 short animated films & Jared Lee (Grimoire) will be held on 12 October 2024 at GSC Mid Valley Megamall from 10.00 AM to 3.30 PM. This session is set to inspire passionate film-enthusiasts, with the opportunity to discover the behind-the-scenes of the animation journey.

For more information on the Malaysia Animation Film Festival, do stay tuned to our
website and social media pages!

CP Foods Accelerates Development of Low-Carbon Product Portfolio

By
Tan Heng Hong
-

Charoen Pokphand Foods Public Company Limited (CP Foods) has been awarded carbon footprint and global warming reduction labels for 48 of its products, including the Cheeva Pork” under the U-Farm brand, Kurobuta pork, and a range of land animal feed products, by the Thailand Greenhouse Gas Management Organization (Public Organization) or TGO. The recognition highlights CP Foods’ ongoing commitment to sustainability and reducing global warming.

Since 2008, CP Foods has collected data throughout its supply chain, from feed to processed products, to develop low-carbon products. As of today, 890 of CP Foods’ products bear the carbon footprint label, and 88 products carry the carbon footprint reduction label. In this latest recognition, the swine and land animal feed product groups have been awarded 48 labels in total, comprising 27 feed products and 21 pork products.

The swine business has received carbon footprint certification for the 9th consecutive year, with products ranging from weaned piglets to slaughter pigs, pork halves, and fresh pork cuts, including the Cheeva Pork under the U-Farm brand. Additionally, five products have been awarded the global warming reduction label. The land animal feed business has received global warming reduction certification for 27 products across seven categories, including feed for breeding pigs, fattening pigs, breeder chickens, broiler chickens, layer chickens, breeder ducks, and meat ducks

CP Foods is intensifying its focus on environmentally friendly products, branded as “CP Foods Green Products,” as part of its commitment to reducing carbon emissions and engaging consumers in the pursuit of net-zero targets.

The Company has set a target of achieving net-zero greenhouse gas emissions by 2050. Initiatives include utilizing AI-driven Smart Feed mill automation for efficient animal feed production, promoting low-carbon feed, implementing Smart Soft Farm systems for health tracking and loss reduction in accordance with animal welfare principles, increasing the use of renewable energy like solar power and biogas, expanding green areas at production sites, developing sustainable packaging, and implementing waste management

Growth Well Industry brings its latest vegan-friendly meals to MIHAS 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Growth Well Industry Sdn Bhd, a vegetarian food producer, showcased its new vegan-friendly Heat and Eat series at MIHAS 2024, Malaysia’s biggest halal trade event. The range features individually packaged retort meals with options like Asam Pedas Fish, Rendang Chicken, and Curry Mutton, all served with Basmati Rice. These dishes are free from allergens like allium, milk, and eggs and can be prepared in just two minutes. A spoon is included in each package.

Growth Well offers a separate vegan-friendly spicy range called OKK Heat and Eat for consumers who simply want the ready-to-eat dishes minus the rice.

  • Curry Fish Ball
  • Tom Yam Seafood
  • Sambal Prawns
  • Rendang Mutton
  • Asam Pedas Fish
  • Curry Mutton
  • Rendang Chicken

OKK Sauce provides a range of delicious and versatile vegetarian condiments that can help elevate the flavor and enjoyment of vegetarian dishes.

  • Mushroom Seasoning
  • Mushroom Seasoning
  • Vegetable Seasoning
  • Chicken Seasoning
  • Chili Sauce
  • Veg. XO Sauce
  • Tomato Sauce
  • Salad Sauce
  • Veg.Hericium Sauce

Vegetarian/vegan food manufacturers are expanding their offerings to become a comprehensive resource for consumers with special dietary needs.

CP Foods Honored with Two Thailand Labour Management Excellence Awards 2024

By
Tan Heng Hong
-

Charoen Pokphand Foods Public Company Limited (CP Foods) has received prestigious royal recognition for outstanding labour management practices at two aquatic business operations. Her Royal Highness Princess Sirindhorn presented the Thailand Labour Management Excellence Award 2024 to CP Foods’ Ban Bueng Aqua Feed Mill in Chonburi province and Tha Bon Shrimp Hatchery in Songkhla province. These accolades, conferred by the Department of Labor Protection and Welfare under Thailand’s Ministry of Labour, distinguish the facilities as exemplars of exceptional labour management systems.

The award ceremony, presided over by Labour Minister Pipat Ratchakitprakarn,took place at the Ministry of Labour. Representatives from  Tha Bon Shrimp Hatchery and Ban Bueng Aqua Feed Mill were present to receive the royal awards. In a related achievement, CP Foods’ JR 2-3 Shrimp Hatchery in Trat province secured the highest honour for outstanding labour relations and welfare for the 20th consecutive year.

The Ban Bueng Aquatic Feed Mill and Tha Bon Shrimp Hatchery earned this esteemed recognition for their exemplary performance in three critical areas; attaining the highest level of Thai Labor Standard (TLS 8001) certification, demonstrating excellence in labor relations and welfare and maintaining superior standards in occupational safety, health, and work environment.

Notably, both operations achieved a remarkable zero-accident record for the entire year, significantly enhancing workplace safety and employees’ overall quality of life. These accomplishments have bolstered stakeholder confidence and set a benchmark for other organizations nationwide.

CP Foods acknowledges its employees as the cornerstone of the company’s success and sustainable growth. The organization is committed to socially responsible business practices, emphasizing fair and equal treatment of all employees in accordance with human rights principles. CP Foods actively encourages its operational sites, including factories and farms, to develop labour management practices that align with both Thai labour standards and international guidelines.

Since 2021, CP Foods’ shrimp business operations, including the Ban Bueng Aquatic Feed Mill and Tha Bon Shrimp Hatchery, have maintained Thai Labour Standard TLS 8001:2020 certification. These facilities consistently uphold these standards and undergo rigorous verifications equivalent to international benchmarks.

This recent recognition builds upon CP Foods’ track record of excellence in labour management. Previously, two other CP Foods operations received Royal Awards for Outstanding Labour Management: the JR 2-3 Shrimp Hatchery in Trat Province in 2019 and the Pathiu Shrimp Hatchery in Chumphon Province in 2021.

 

BeCalm Ashwagandha Cookie debuts at MIHAS 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Deligateaux (M) Sdn Bhd, the maker of halal frozen and non-frozen cakes and pastries in Malaysia, has introduced its latest BeCalm Ashwagandha Cookie at MIHAS 2024, Malaysia’s biggest halal trade event. This follows the successful introduction of their BeCalm Brownie, which has to be kept chilled.

The new cookie, sold as an ambient product, is designed to promote relaxation, stress relief, and improved sleep quality, thanks to the inclusion of KSM-66 Ashwagandha Root (200mg).

Image credit: Minimeinsights.com

BeCalm Ashwagandha Cookie is available in three delicious flavours and additional functional ingredients such as lion’s mane mushroom.

  • White Chocolate with Uji Matcha (Vibe On) with red maca root and damiana leaf.
  • Gourmet Chocolate Chip and Sea Salt (Chillax) with isolated soy protein and organic coconut sugar
  • White Chocolate with Speculoos (Mind Flex) with organic coconut sugar and lion’s mane mushroom.

BeCalm Ashwagandha Cookie has a shelf life of 12 months.

Image credit: Minimeinsights.com

Bentoree showcases Mi Tarik at MIHAS 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Bento Food Industries Sdn Bhd, operating as Bentoree, has showcased its Instant Beef Flavoured Pulled Noodles Mi Tarik at MIHAS 2024, Malaysia’s biggest halal trade event. The Bentoree Mi Tarik highlights the growing influence of Chinese Muslim food culture in Malaysia. The instant noodle version, which can be consumed anytime and anywhere, aligns with the growing number of halal-certified mi tarik restaurants in the country.

Image credit: Minimeinsights.com

The growing popularity of mi tarik is likely to fuel an increase in instant mi tarik noodle offerings. Now Foods Sdn Bhd, a local noodle manufacturer, showcased their CanB Pak Man branded Mee Tarik at MIHAS 2024. To succeed in this market, brands must prioritize delivering the authentic taste of mi tarik.

Image by Minimeinsights.com

Bentoree also unveiled its new Strawberry/Mango drink, featuring nata de coco and milk for a delightful and textured beverage experience.

 

TCP Group breaks new ground in the Thai functional drink market with the launch of its “eco-friendly Mansome rPET bottle,” boosting good looks with greater care for the planet

By
Tan Heng Hong
-

Monday 16 September 2024 – TCP Group has launched the “Mansome rPET bottle,” the first eco-friendly recycled PET (rPET) plastic packaging in Thailand’s functional drink market, which can also be recycled again to create new packaging. Boost your good looks while caring more for the planet with “Mansome Collagen Less Sugar,” designed for men who want to look and feel great inside and out.

As the eco-friendly trend continues to gain momentum and younger generations become more environmentally conscious, TCP Group is committed to developing products that meet the needs of eco-minded consumers, encouraging them to participate in protecting our planet. Leading the way with the Mansome brand, a functional drink for men, the launch of Mansome Collagen Less Sugar in an eco-friendly rPET bottle marks a significant milestone as the first product from TCP Group – and the first brand in Thailand’s functional drink market – to use rPET packaging.

Mrs. Mallika Lungnimitmas, Marketing Department Director, Thailand Country Department at TCP Group, said, “For over 12 years, Mansome has been a leader in the functional drink market for men. We firmly believe in supporting every man to look good in his own way. Beyond that, we also promote doing good for both individuals and the planet. This year, we have taken our approach a step further through our efforts to reduce the amount of virgin plastic PET in our packaging and opting for recycled plastic, which transforms used plastic into new products, thus reducing plastic waste and showing greater care for the world from start to finish. Mansome rPET bottles advance our commitment to looking good while helping to make the world a better place.”

Mansome Collagen Less Sugar is now packaged in a new rPET (Recycled Polyethylene Terephthalate) bottle made from 30% post-consumer recycled PET (PCR PET) resin, which is recycled plastic from PET bottles, one of the plastics used for single-use food and beverage packaging. Through recycling technology, it is transformed into Food Grade recycled plastic, which is safe for food and beverage packaging, and meets the quality standards set by the Food and Drug Administration (FDA). Additionally, the production of this recycled plastic resin can reduce greenhouse gas emissions by up to 57.7% compared to producing virgin plastic PET.

Mansome encourages consumers to separate packaging before disposal to facilitate effective recycling. A “Please Recycle” message is printed on the bottle to stop waste from going to landfills through a comprehensive waste management system, which is in line with TCP Group’s commitment to promoting sustainable packaging by selecting environmentally friendly materials and designs that are recyclable. This also aligns with the company’s sustainability goals to achieve 100% recyclable packaging by 2024 and driving the business to achieve net zero greenhouse gas emissions globally by 2050.

The delicious and refreshing Mansome Collagen Less Sugar is now available in a recyclable 430ml rPET bottle for 20 baht at convenience stores and supermarkets nationwide, and online at the TCP Online Shop.

Taro fish snack has a new pizza cheese flavour

By
Tan Heng Hong
-

P.M. Food Co., Ltd. (PMF), manufactures and sells fish strips and fish sheets under the Taro brand in Thailand, has launched Taro Cheese Coated Pizza Cheese. Consumers can enjoy the irresistible aroma of pizza cheese in every bite. Taro Cheese Coated Pizza Cheese is only THB 30 and is available at 7-Eleven.

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