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Egg Bites boost protein levels for kidney patients

Egg Bite have been shown to improve blood protein levels in patients with end-stage kidney disease. The clinical study on end-stage chronic kidney disease patients was carried out in a collaboration between a research team from the Faculty of Medical Sciences, Phayao University, a medical team from Phayao Hospital and Sky Natural Foods Co., Ltd.

The study found that the Egg Bite product could significantly increase the index of blood protein levels in patients after continuous consumption for at least 30 days.

Egg Bite is an alternative to those who want protein from egg whites. They come in two flavours Original with protein equivalent to three egg whites and BBQ flavour with protein equivalent to two egg whites.

Original flavour: 9g of protein, 90 milligrams of sodium and 130 kcal of energy

BBQ flavour: 7g of protein, 210 milligrams of sodium and 140 kcal of energy

Thailand is leading the way in innovative egg white-based food products in the region, offering a variety of options and formats to help consumers, especially kidney patients, meet their protein needs.

 

 

Baby & Mum addresses growing need for fertility support

Baby & Mum (Thailand) Co., Ltd., the leading provider of fertility supplements in Thailand, has launched the Thai tea-flavoured Ferty. The new flavour offers a delicious and convenient way for couples, especially those over 35, to supplement their diets with essential nutrients to support fertility.

Baby & Mum is the first company to introduce fertility supplements for infertile couples in Thailand.

The Thai tea-flavoured Ferty is decaffeinated, making it a great option for those who want to avoid caffeine. The company cites  studies showing that consuming 100 mg of caffeine per day can increase the risk of miscarriage by 14%.

The supplement is packed with 33 essential vitamins and minerals, including folic acid, vitamin D, vitamin E, B vitamins, beta-glucan, coenzyme Q10, and inositol. Ferty also uses a plant-based protein formula.

The company aims to capture 80% of the Thai fertility supplement market by 2024.

While some Thais are choosing to delay marriage or avoid having children, there is also a growing number of couples struggling with infertility. This presents a significant market opportunity for fertility supplements.

MAGGI® Sah Malaysia Carnival Honours Malaysians’ Love Affair with Food Through a Celebration of Truly Malaysian Flavours

This year’s MAGGI® Sah Malaysia theme, “Ini MAGGI® Kita”, honours the deep-rooted connection Malaysians share with MAGGI® Kari – an iconic flavour that was first introduced 53 years ago

First immersive MAGGI® experience celebrates a taste of Malaysia with MAGGI®’s iconic Kari flavour and new SYIOK range

Malaysia’s favourite MAGGI® Kari is made with a unique blend of 12 signature spices, slow cooked to perfection to attain the ‘pecah minyak’ stage for the best flavour

Kuala Lumpur, September 20, 2024 – MAGGI® is proud to announce the return of its highly anticipated MAGGI® Sah Malaysia campaign, now in its fifth year, celebrating Malaysia’s vibrant culinary heritage and the dedicated hands behind the local MAGGI® flavours that have become household staples for generations. This year’s theme, “Ini MAGGI® Kita”, honours the deep-rooted connection Malaysians share with MAGGI® Kari – an iconic flavour that was first introduced 53 years ago. Loved across generations of locals, MAGGI® Kari continues to be a true staple in Malaysian kitchens, resonating with Malaysians across all ages and backgrounds. 

An experiential Carnival featuring a dynamic series of fun-filled interactive activities is set to captivate visitors across three locations – Petaling Jaya and Cheras in Selangor, as well as George Town in Penang – this September and October, offering an exciting experience for all. Bringing to life Malaysians’ all-time favourite MAGGI® Kari and the exciting new launch of MAGGI® SYIOK range, the Carnival features six distinct zones – Big Bowl, Kitchen, Studio, SYIOK, Mart and Bistro – each designed to offer visitors an engaging, hands-on journey through a spread of interactive experiences and culinary delights. 

The MAGGI® Sah Malaysia Carnival will kick off at 1 Utama Shopping Centre in Petaling Jaya from 19–22 September. It will then move to MyTOWN Shopping Centre in Cheras from 11–14 October, and conclude its journey at Gurney Paragon Mall in George Town from 24–27 October.

Ms Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore, shared, “At MAGGI®, we believe that flavours are the essence of culture, especially in a nation as rich and diverse as Malaysia. Our Sah Malaysia Carnival not only celebrates the beloved MAGGI® Kari, a favourite across the country, but also reaffirms our commitment to preserving and reimagining Malaysia’s culinary heritage. The launch of our MAGGI® SYIOK range and the elevated new MAGGI® Kari KAW is a testament to our dedication to meeting Malaysians’ evolving tastes and delivering the intense flavours and aromas that are increasingly preferred among them.”

“We’re thrilled to bring Malaysians together at this immersive event, where they can reconnect with homegrown flavours and discover how MAGGI® can be part of creating wholesome, balanced meals that honour our local food traditions.”

Sah Malaysia Carnival Layout at 1 Utama Shopping Centre, Petaling Jaya

Embark on a MAGGI® Adventure: Interactive Experiences for All Ages

Visitors can enjoy a first-of-its-kind Kari adventure at the Big Kari KAW Bowl

Visitors will immerse themselves in a first-of-its-kind Kari adventure at the Big Kari KAW Bowl, a captivating digital art installation. Here, they will step into a larger-than-life bowl of MAGGI® Kari KAW – an elevated MAGGI® Kari that underscores MAGGI®’s strides in catering to Malaysians’ preference for bold, intense flavours. Visitors will be able to collaborate with fellow attendees to create the ultimate ‘Malaysian’ bowl of MAGGI® Kari KAW, using a variety of ingredients and toppings, and can even appear on screen as their favourite ingredient. As they share their favourite MAGGI® 2-Minute Noodles flavour and the year they fell in love with MAGGI®, visitors will relive their connection to MAGGI® while learning about the high-quality ingredients behind every MAGGI® product. Two Instagram-worthy photo booths will also be available for visitors to capture and share their special #MaggiKita moments at the Carnival.

Visitors will need to complete the Noodles Loop Challenge in under one minute to win a MAGGI® Kari Kaw Bowl at MAGGI® Studio
Visitors decorating their personalised bowl at MAGGI® Studio

At the MAGGI® Studio, visitors have the exciting opportunity to personalise their own bowl with MAGGI® stickers. Crafted from sustainable paper packaging, the bowls reflects MAGGI®’s commitment to reducing plastic waste, helping to eliminate over 600 tons of virgin plastic every year. Don’t miss this chance to create a one-of-a-kind MAGGI® bowl while contributing towards a greener future!

MAGGI® in-house chef, Chef Sharifah, showcasing how to prepare Ayam Goreng Rempah with MAGGI® products at the MAGGI® Kitchen

At the MAGGI® Kitchenlive cooking demonstrations by MAGGI® in-house chef, Chef Sharifah, will showcase three delicious recipes using MAGGI® products, and demonstrate the unique ways of creating balanced meal. In addition, visitors will get treated to a happy MAGGI® cooking hour, where samples of the bold flavours of the MAGGI® Kari KAW and MAGGI® Tom Yum KAW from the latest SYIOK range will be available. They will also have the opportunity to showcase their culinary talent with MAGGI® 2-Minute Noodles at the cooking challenge for a chance to win exclusive prizes.

Visitors selecting custom toppings for their unique MAGGI® noodles creation at MAGGI® Bistro

Everyone has their own special way of enjoying MAGGI® noodles, and now visitors can get creative with their recipes! For those who are looking to experiment with their instant noodle creations, the MAGGI® Bistro allows visitors to create a yummy, balanced meal by mixing and matching four custom toppings with their choice of MAGGI® noodles purchased from the MAGGI® Mart. Exclusive MAGGI® Sah Malaysia Carnival merchandise can also be redeemed with a minimum purchase of RM20.

Exclusive MAGGI® Sah Malaysia Carnival merchandise can also be redeemed with a minimum purchase of RM20 at the MAGGI® Mart

Camni Baru SYIOK!

In conjunction with the Sah Malaysia Campaign, MAGGI® has also launched a series of local Malaysian favourites. The SYIOK range is a local twist on Malaysians’ favourite flavours, and is available in two soup-based varieties – the robust Kari KAW, the savoury and aromatic Tom Yum KAW, as well as two dry noodle varieties – the zesty Cili Ala Kampung and the aspirational Aglio Olio.

MAGGI® SYIOK range is a local twist on Malaysians’ favourite flavours, and is available in two soup-based varieties – the robust Kari KAW, the savoury and aromatic Tom Yum KAW, as well as two dry noodle varieties – the zesty Cili Ala Kampung and the aspirational Aglio Olio
Visitors can discover which SYIOK squad they belong to by taking a fun personality quiz at the SYIOK Zone

At the SYIOK Zone, visitors can discover which SYIOK squad they belong to by taking a fun personality quiz, followed by a photo opportunity at the MAGGI® SYIOK Kari Dipping Bowl. As a treat, visitors will receive a pack of MAGGI® SYIOK in their preferred flavour, so they can enjoy the KAW taste at home. This new SYIOK range reflects MAGGI®’s dedication to combining innovation with beloved local flavours, delivering products that are truly made by Malaysians, for Malaysians.

 

Need for Speed: Race to the top during the F1 weekend with Capitol Singapore and CHIJMES

Ahead of the Formula 1 weekend, there are plenty of exciting events and deals to look forward to at Capitol Singapore and CHIJMES from now till 22 September! Formula 1 enthusiasts can witness the final of Heineken’s “Player 0.0” pop-up, or indulge in an array of attractive dining deals while soaking in the buzzy atmosphere of downtown Singapore on race weekend.

Race to the top at Capitol Singapore

On 21 September, watch the top 100 racers in Singapore duke it out to be crowned Singapore’s Player 0.0 at Capitol Singapore’s Outdoor Plaza, in an innovative gaming initiative in collaboration with Heineken 0.0’s ambassador, Max Verstappen.

5 finalists will all walk away with exclusive Heineken and Red Bull merchandise, and the most skilled racers will stand a chance to compete against the three-time World Drivers’ Championship winner himself later this year in Las Vegas. Head down to cheer on your favourite contestant, snap a picture at the photobooth, or grab a refreshing can of Heineken 0.0!

Fuel up for race day at Capitol Singapore and CHIJMES

The Bar 15 at Stamford

If you are in the area over the F1 weekend trying to catch a glimpse of the race, why not treat yourself to the plethora of dining deals and promotions in the area?

The Heineken experience continues over at Hopscotch, where you’ll also be able to get 3 pints of Heineiken for $33++.

For those looking for a luxurious pre-race experience, The Bar at 15 Stamford is ready to gear race-goers up for the F1 weekend with exclusive bar bites and premium beverage packages, alongside cocktails, spirits, and oysters!

Dew By Whitegrass

Over at CHIJMES, celebrate the thrill of racing and the festivity of the upcoming Oktoberfest with a night of exclusive offers and chef specials at Dew by Whitegrass, which boasts buy one get one free deals on selected sake and Japanese craft beer. Over at the authentic Indian restaurant Anglo Indian Cafe & Bar, their F1 Special Race Day Feast offers deals such as their special Kashmiri Lamb Chop Masala for just $38++ — the perfect feast to indulge in while watching the race live on TV.

For more information, please visit:

Capitol Singapore: https://capitolsingapore.com/happening/

CHIJMES: https://chijmes.com.sg/happenings/

Jom Sihat, Kekal Cergas” Campaign to Promote Healthier Choices and Lifestyles Among Malaysians

[From left] 1. Leong Wai Yin, Marketing Director of F&N Beverages Malaysia Sdn Bhd; 2. Datin Wira Dr. Hjh. Siti Hawa Mohd, Director of Mydin Mohamed Holdings Berhad (MYDIN); 3. Tuan Ahimmat bin Mydin Mohamed, Executive Director of Mydin Mohamed Holdings Berhad (MYDIN); 4. Jordan Ng Boon Leong, Managing Director (Beverages & Dairies) of F&N Malaysia; 5. Chan Poi Ling, Sales Director of F&N Malaysia, officiating the event

The four-day roadshow event at Mydin USJ celebrates Malaysia Day with the brand’s continuous innovation to improve nutritional profiles and inspire healthier beverage choices.

Kuala Lumpur, Malaysia, 19 September 2024: Fraser & Neave Holdings Bhd (F&NHB), in collaboration with Mydin, proudly launched its “Jom Sihat, Kekal Cergas” campaign to inspire Malaysians to make healthier lifestyle choices.

Held in the spirit of Malaysia Day, the “Jom Sihat, Kekal Cergas” campaign kicked off on 13 September with a four-day roadshow at Mydin USJ to highlight the importance of leading a balanced lifestyle and to educate consumers on how to make healthier food choices.

The 2023 National Health and Morbidity Survey shows that nearly 2.3 million Malaysian adults have three or more non-communicable diseases (NCDs), while over 1 million Malaysians currently suffer from depression[i], underscoring the need for a holistic approach to wellness.

As a part of its commitment to promote health and wellness among Malaysians, F&N’s “Jom Sihat, Kekal Cergas” campaign showcases healthful products that carry the Healthier Choice Logo, reflecting the Company’s dedication to meet stringent nutrient criteria – with lowered sugar, sodium and fat levels while enhancing beneficial ingredients like protein and vitamins in line with its “Pure Enjoyment, Pure Goodness” philosophy and guided by its Nutrition Charter, F&N is proud to showcase its diverse range of products that enables consumers to make informed, healthier food choices without compromising on taste. The range includes isotonic drinks, teas, Asian beverages and dairy products.

The launch featured a sharing session from F&N Beverages Marketing Sdn Bhd Marketing Director Leong Wai Yin, Dr Nur Aqilah Amalina Jaafar, Senior Lecturer, Department of Resource Management And Consumer Studies, Faculty of Human Ecology at Universiti Putra Malaysia and Dr Amanda Elli, Medical Officer and HCP KOL.

Dr Nur Aqilah Amalina Jaafar, Senior Lecturer, Department of Resource Management and Consumer Studies, Faculty of Human Ecology at Universiti Putra Malaysia, who conducts a lot of research on community nutrition, emphasises the importance of eating healthier through increasing food labelling literacy. “Nutrition plays a critical role in a healthy lifestyle, and making smarter choices in one’s diet can have a significant impact on the lives of Malaysians. With the presence of products on the market that have the Healthier Choice logo as also displayed on the F&N product range, consumers can now make healthier food choices based on the information on the label. Even small adjustments in our daily food and beverage choices can lead to significant long-term health benefits”.

[From left] 1. Dr Shaun Stephen, Emcee and Moderator; 2. Leong Wai Yin, Marketing Director of F&N Beverages Malaysia Sdn Bhd; 3. Dr Nur Aqilah Amalina Jaafar, Senior Lecturer, Department of Resource Management and Consumer Studies, Faculty of Human Ecology at Universiti Putra Malaysia; 4. Dr Amanda Elli, Medical Officer & HCP KOL
Echoing Dr Nur Aqilah, Medical Officer and HCP KOL, Dr Amanda Elli stresses the significance of the Healthier Choice Logo by the Ministry of Health Malaysia and how it helps consumers make better choices. “The Healthier Choice Logo signifies that a product meets specific nutritional criteria set by the Ministry of Health. By choosing products with this label, such as F&N’s beverages, consumers are making informed decisions that contribute to their overall health. Maintaining a balanced diet, staying physically active and managing mental health are all key components of well-being,” she said.

Leong Wai Yin, Marketing Director of F&N Beverages Malaysia Sdn Bhd, delivering her opening speech

Leong Wai Yin, Marketing Director, F&N Beverages Marketing Sdn Bhd, expressed the company’s commitment, by saying “The Jom Sihat, Kekal Cergas campaign reflects F&N’s commitment to address Malaysia’s health challenges by offering great-tasting beverages that meet consumers’ nutritional needs. We are proud to offer our range of delicious and healthier products that align with our Nutrition Charter and meet the stringent standards of the Healthier Choice Logo. Partnering with Mydin makes these healthier choices more accessible, encouraging Malaysians to lead more active and balanced lives”.

Datuk Wira (Dr) Haji Ameer Ali Mydin, CEO of Mydin Mohamed Holdings Berhad (MYDIN) and Jordan Ng Boon Leong, Managing Director (Beverages & Dairies) of F&N Malaysia enjoying themselves during the “Stay Fit, Get-Well” Challenge Tour.

The roadshow featured interactive product stations showcasing F&N brands, including F&N Magnolia, 100PLUS, F&N SEASONS and OYOSHI Green Tea. Each station showcased the nutritional benefits of these products alongside themed activities that promote physical and mental well-being for a fully immersive and fun experience for participants.

 F&N’s Ongoing Commitment to Developing Healthy Products

Since 2004, F&N has reduced its sugar index by 51% and is committed to ensuring that by 2025, 67% of its ready-to-drink beverages and dairy products comply with Malaysia’s nutritional guidelines. This aligns with the Ministry of Health’s Healthier Choice Logo standards, a part of the National Plan of Action for Nutrition of Malaysia (NPANM) III (2016-2025). F&N continues to innovate by incorporating health-enhancing ingredients like vitamins and minerals into its products.

F&N has also introduced its zero-sugar range of products, substituted with alternative sweeteners like sucralose, a healthier option. Leong Wai Yin also added, “We are particularly proud of our Zero Sugar initiative, which offers yet another beverage option to those who wish to reduce sugar intake without compromising on taste.

[i] Institute for Public Health 2024. National Health and Morbidity Survey (NHMS) 2023: Non-communicable Diseases and Healthcare Demand – Key Finding key-findings-nhms-2023.pdf (nih.gov.my)

ABOUT FRASER & NEAVE HOLDINGS BHD

Fraser & Neave Holdings Bhd (F&NHB) is a Malaysian-incorporated and Shariah compliant company listed on Bursa Malaysia’s Main Board. The Group has an annual turnover of RM5 billion from its core businesses in the manufacture, sales and marketing of beverage, dairy and food products. With a rich heritage spanning 141 years, F&NHB is today synonymous with quality and halal products that are trusted by generations.

F&NHB boasts a portfolio of brands which are leaders in many segments such as; 100PLUS, F&N Fun Flavours, F&N SEASONS, OYOSHI, F&N Magnolia, FARMHOUSE, F&N ICE MOUNTAIN; Condensed and Evaporated Milk under F&N, TEAPOT, Gold Coin, Cap Junjung, IDEAL and CARNATION brands; as well as NONA brand of ketupat and sauces. The Group’s subsidiary, Cocoaland, is also the largest gummy candy producer in Malaysia with its flagship Lot 100 brand.

F&NHB is a constituent of FTSE4Good Bursa Malaysia (F4GBM) and F4GBM Shariah Index for its strong commitment to responsible business practices on environmental, social and governance (ESG) matters. The Group employs about 4,000 people across its operations in Malaysia, Brunei, Thailand and Indochina.

For more information, please visit www.fn.com.my.

 

 

Beat The Heat, Stay Refreshed, Get Rewarded

100PLUS Partners UNIQLO for a Refreshing New Experience

Singapore, 19 September 2024 – Singapore’s number one isotonic brand, 100PLUS, is thrilled to announce a refreshing collaboration with popular casual wear retailer UNIQLO. From now to 31 October 2024, drinking 100PLUS has just got even more rewarding – consumers can redeem a S$5 UNIQLO voucher with every S$20 spent on 100PLUS products. The partnership aims to reward consumers for making healthier lifestyle choices while enjoying the refreshing, functional benefits of 100PLUS.

 The current scorching hot weather can be a challenge. However, with proper hydration, staying refreshed and energised throughout the day is convenient and within reach. The importance of hydration extends beyond athletic purists, and with its diverse and exciting range, 100PLUS helps consumers stay refreshed and energised. 

Launched in 2018, 100PLUS Zero Sugar is the ideal hydration companion for any adventure life presents. From boardrooms to backstreets, this guilt-free, functional drink has become the go-to choice for staying refreshed. With zero sugar, zero calories and a crisp fizz, it is packed with essential electrolytes like sodium and potassium, to replenish minerals lost through perspiration – especially in Singapore’s tropical heat. 

100PLUS Zero Sugar is available in 325ml cans, 500ml and 1.5L bottles at major super-, hypermarkets and convenience stores, online via Amazon, Redmart and the brand’s e-store at sg.fnlife.com. 

How to Participate:

1.      Purchase $20 worth of 100PLUS products in a single receipt from participating retailers during the promotion period of 16 September to 31 October 2024.

2.      Retain the original receipt as proof of purchase and upload a copy via the official entry  form at https://100plus.com.sg/promotions/100plus-uniqlo-2024-promotion/.

3.      Each participant is eligible for up to three redemptions. All submissions must be made by 31 October 2024, 11.59PM (Singapore Time). A confirmation email will be sent upon successful validation of each entry.

Halal-certified and carrying the Healthier Choice Symbol from the Health Promotion Board (HPB), 100PLUS’ diverse range of products is lower in sugar and designed to replenish, rehydrate, and energise. The original 100PLUS delivers a refreshing fizz ideal for during and after activities, while 100PLUS ACTIVE, fortified with B vitamins, helps reduce fatigue and boost energy. For fitness enthusiasts, 100PLUS PRO High Protein aids in muscle recovery and hydration, and the 100PLUS Hydration Bar provides a delightful, guilt-free treat with 25% less sugar than traditional ice cream.

For more information, please visit https://100plus.com.sg. Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.

Ayamas Kitchen Expands Product Range with Premium Frozen Products

PETALING JAYA, 19 SEPTEMBER 2024 – Ayamas Kitchen, a brand known for its premium coconut cream and coconut milk, is taking a significant step towards its vision of becoming the leading brand in every kitchen in Malaysia. This year, the brand is expanding its product range under its ongoing business transformation model by introducing a new line of premium frozen products. The new offerings fall into three key categories: Bone-in, Nuggets, and Sausages, each with unique selling points that highlight the brand’s commitment to quality, convenience, and innovation.

In line with its aspiration to deliver halal-assured and premium-quality products with exceptional customer satisfaction, Ayamas Kitchen’s latest product extension focuses on elevating the brand within the frozen processed product category. The Bone-in category offers juicy and tender chicken parts, providing a satisfying experience for consumers. The Nuggets category stands out with quality mouthfeel and a special quality coating, including a marketfirst — Space Shaped Nuggets. The Sausage category is designed with quality meat content for a juicier and moist texture, naturally smoked with Beech Woodchip for a distinctive taste.

Each category within this new product range has been developed with improved formulations, making them ideal for both air frying and deep frying. This feature caters to the working generation who may not have access to full kitchen setups, offering them convenient meal solutions without sacrificing quality.

QSR Trading General Manager, Chan Chong Thye, shared, ” Ayamas Kitchen aims to be the first choice for consumers by offering halal-assured and premium-quality products. The brand’s goal is to make these products available in every Malaysian household kitchen, providing reliable and high-quality options for families across the country.

“Ayamas Kitchen’s frozen processed products in bone-in, nuggets, and sausages, represent an extension of the Ayamas brand, offering the latest innovations and improved formulations. These products are specifically designed to be suitable for air frying, catering to consumers with hectic lifestyles who seek convenience without compromising on taste and quality,” he said.

The new range of products is available at all major hypermarkets and supermarkets across West Malaysia. Products under the Bone-in category are priced from RM23.59 while the Nuggets start from RM20.58, and the Sausages from RM12.39.

Customers can also purchase them online at www.qsrtmart.com.my, via the QSRT app on the App Store and Google Play, and through QSR Trading’s stores on Shopee and Lazada.

For more information, please visit www.qsrtmart.com.my

MATRADE AND FEDEX MALAYSIA ENTER INTO AN MOU

L-R- YBhg. Datuk Mohd Mustafa Abdul Aziz, YBhg. Dato Hazimah Zainuddin and Woon Tien Long

The cooperation will strengthen Malaysia’s export capabilities by providing logistics expertise and support for SMEs looking to grow their global footprint

KUALA LUMPUR, 19 SEPTEMBER (THURSDAY) – The Malaysia External Trade Development Corporation (MATRADE) and Federal Express Corporation, inked a Memorandum of Understanding (MOU) during the 20th International Halal Showcase (MIHAS 2024) to enhance the export capabilities and global reach of MATRADE members, especially Small and Medium Enterprises (SMEs).

The two-year MOU was signed at the Malaysia International Trade and Exhibition Centre with MATRADE being represented by its Chief Executive Officer, YBhg. Datuk Mohd Mustafa Abdul Aziz and FedEx Malaysia being represented by its Managing Director, Mr. Woon Tien Long. The MOU was witnessed by MATRADE’s Chairman, YB Dato’ Sri Reezal Merican Naina Merican. Through this MOU, FedEx, which is one of the world’s largest express transportation companies, will provide Malaysian SMEs with access to its expansive network of logistics and differentiated supply chain solutions, tailored seminars focused on international trade compliance, tips for successful international shipping and innovative digital tools.

According to YB Dato’ Sri Reezal Merican Naina Merican, the MOU signing represents a significant milestone in MATRADE’s efforts to forge strategic alliances with key stakeholders in both the private and public sectors. It underscores the agency’s commitment to connecting Malaysian exporters with global buyers and creating more value for the country’s exporting community through collaborative initiatives.

Mr. Woon Tien Long, pointed out that this collaboration aligns with FedEx commitment to foster economic growth and development in emerging markets. “We are confident that this collaboration with MATRADE will accelerate the growth of Malaysian SMEs on the global stage and contribute to the overall economic resilience of Malaysia and the region,” he stressed.

Woon also added that by combining MATRADE’s export promotion resources and FedEx industry-leading express delivery services, Malaysian exporters will benefit from comprehensive support to grow their cross-border e-commerce business and establish a stronger global footprint.  “FedEx looks forward to a fruitful collaboration with MATRADE that will not only benefit Malaysian SMEs but also contribute to strengthening trade ties between Malaysia and the world,” Woon added.

His words were echoed by YBhg. Datuk Mohd Mustafa Abdul Aziz, “the MOU between MATRADE and FedEx is a timely initiative to bridge the gap between Malaysian companies and international markets, particularly through the utilisation of FedEx global network, logistics expertise, as well as the services offered by MATRADE via its 49 global offices abroad,” he said.

YBhg. Datuk Mohd Mustafa Abdul Aziz noted that this MOU with FedEx is a pivotal step towards equipping our SMEs with the tools and knowledge they need to succeed in the global arena. “Through FedEx differentiated solutions, international expertise and networks, we can provide local businesses with a significant competitive edge,” he said.

Recognizing the continuous need to help SMEs penetrate new markets, improve business connections and speed up processes, the collaboration enhances SMEs’ access to advanced logistics solutions to streamline export procedures, reduce shipping lead times and ensure efficient distribution channels.

This initiative also aligns with the 12th Malaysia Plan, emphasising digitalization, SME development and enhanced trade capabilities for sustainable economic growth.

GSC International Screens Announces Highly Anticipated Return of Malaysia Animation Film Festival in collaboration with Malaysian Digital Economy Corporation

For its second year running, The Malaysia Animation Film Festival 2024 will spotlight homegrown animators with an exciting lineup of Homegrown Animated Shorts & Jared Lee’s anthology, Grimoire, from 3 – 30 October 2024 at selected GSC locations.

Kuala Lumpur, 18 September 2024 — Leading cinema exhibitor, Golden Screen Cinemas (‘GSC’), through its GSC International Screens efforts, in collaboration with the Malaysian Digital Economy Corporation (‘MDEC’) through its ‘Kre8tif’ programme has jointly launched its second edition of the Malaysia Animation Film Festival (‘MAFF’). These efforts are aimed at strengthening the local movie landscape, with GSC International Screens and MDEC providing aspiring animators with greater opportunities to showcase their creativity on the big screens. This year’s MAFF line-up will see a compilation of 14 short animation films & Jared Lee’s Grimoire at selected GSC locations nationwide from 3 – 30 October 2024.

“The second edition of the Malaysia Animation Film Festival 2024 is one of our cornerstone efforts through GSC International Screens aimed to uplift and showcase the incredible potential of Malaysia’s local film industry, in collaboration with like-minded partners such as MDEC in bringing this to life. This year, we are once again excited to present a diverse and thrilling line-up of homegrown animations, pushing the boundaries of storytelling and creativity. MAFF serves as a testament to the bright future of Malaysian cinema, and we look forward to continuing to support these talented filmmakers” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas.

The 14 Homegrown Animated Shorts span across different animation styles, showcasing the creative depth of each of their stories on the big screen. Additionally, the internationally acclaimed director, Jared Lee, will be returning to MAFF with a brand-new project titled Grimoire. The anthology is a meta-narrative short film featuring an elderly, fictionalised version of Jared. This character becomes the vessel for an introspective exploration of the transformative power of creativity, as he grapples with self-doubt and external scepticism.

Grimoire offers an immersive journey through the filmmaker’s past works, seamlessly weaving together elements of reality and fiction. Among these works is Horologist, a groundbreaking piece that won Best Animation at both the USA Film Festival and the San Diego Comic-Con Film Festival in 2023, making it the first Malaysian film to achieve such a feat at SDCC.

With tickets priced at RM 15 each, MAFF presents an opportunity for audiences to enjoy a diverse range of animated works that reflect the unique voices and artistic prowess of Malaysia’s storytellers.

Biji

This year’s line-up includes the following titles:

  • BIJI by Chew Kin Lek
  • Borih, The Bidayuh Paddy Priestess by Will K
  • Dead Da by Tan Hui Ci
  • Fish Memory by Siti Sarah Binti Sheik Sharufuddin & Hazelina binti Hezly
  • Gnome by Sacha Goedegebure
  • Grimoire by Jared Lee
  • Kayuh! By Zulhelmy Rusidan (Saikomi)
    Kring! By Hilmi Ismail
  • My Love by Tan Zheng Ning
  • Strings by Julian Chong Kah Hoong
  • The 7th Night: MaoMao Revisits by AhLoong
  • The Dalang’s Tale by Irwan Junaidy, Maizura Abas & Atiqah Mohd Abu
    Bakar
  • The Muralz: Year of The Flying Dragon by Jeremy Lee
  • The Cliff House by Wong Jin Yao
  • VOW by Wong Xu Hong
Dalang

As part of MAFF 2024’s pipeline of events, an exclusive Q&A session led by the directors of the 14 short animated films & Jared Lee (Grimoire) will be held on 12 October 2024 at GSC Mid Valley Megamall from 10.00 AM to 3.30 PM. This session is set to inspire passionate film-enthusiasts, with the opportunity to discover the behind-the-scenes of the animation journey.

For more information on the Malaysia Animation Film Festival, do stay tuned to our
website and social media pages!

CP Foods Accelerates Development of Low-Carbon Product Portfolio

Charoen Pokphand Foods Public Company Limited (CP Foods) has been awarded carbon footprint and global warming reduction labels for 48 of its products, including the Cheeva Pork” under the U-Farm brand, Kurobuta pork, and a range of land animal feed products, by the Thailand Greenhouse Gas Management Organization (Public Organization) or TGO. The recognition highlights CP Foods’ ongoing commitment to sustainability and reducing global warming.

Since 2008, CP Foods has collected data throughout its supply chain, from feed to processed products, to develop low-carbon products. As of today, 890 of CP Foods’ products bear the carbon footprint label, and 88 products carry the carbon footprint reduction label. In this latest recognition, the swine and land animal feed product groups have been awarded 48 labels in total, comprising 27 feed products and 21 pork products.

The swine business has received carbon footprint certification for the 9th consecutive year, with products ranging from weaned piglets to slaughter pigs, pork halves, and fresh pork cuts, including the Cheeva Pork under the U-Farm brand. Additionally, five products have been awarded the global warming reduction label. The land animal feed business has received global warming reduction certification for 27 products across seven categories, including feed for breeding pigs, fattening pigs, breeder chickens, broiler chickens, layer chickens, breeder ducks, and meat ducks

CP Foods is intensifying its focus on environmentally friendly products, branded as “CP Foods Green Products,” as part of its commitment to reducing carbon emissions and engaging consumers in the pursuit of net-zero targets.

The Company has set a target of achieving net-zero greenhouse gas emissions by 2050. Initiatives include utilizing AI-driven Smart Feed mill automation for efficient animal feed production, promoting low-carbon feed, implementing Smart Soft Farm systems for health tracking and loss reduction in accordance with animal welfare principles, increasing the use of renewable energy like solar power and biogas, expanding green areas at production sites, developing sustainable packaging, and implementing waste management

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