Saturday, April 4, 2026
Home Blog Page 192

The Limited Edition Sunshine SHOKUPAN GOLD Purple Sweet Potato Loaf is here!

By
Tan Heng Hong
-

 Indulge in the Exquisite Fluffiness of Real Purple Sweet Potato – Available for a Limited Time Only!

KUALA LUMPUR, MALAYSIA, 12 February 2025 – The wait is finally over! Sunshine Bakeries is excited to announce that the highly-anticipated SHOKUPAN GOLD Purple Sweet Potato Loaf has made its grand entrance in Malaysia! Available exclusively from today onwards, this limited edition, Japanese-inspired loaf is crafted to delight discerning palates with its exceptional taste and natural ingredients. Balancing indulgence with wholesome goodness, this premium creation is only available for a limited time, making it a must-try for anyone looking to elevate their bread experience.

Crafted with premium ingredients and real purple sweet potato bits, the SHOKUPAN GOLD Purple Sweet Potato Loaf is lusciously soft and fluffy, infused with an earthy aroma, offering irresistible taste in every slice. Its natural sweetness and melt-in-your-mouth texture create a truly unique tasting experience, transforming every bite into a moment of indulgence. Inspired by the artistry of Japanese-style baking, this loaf balances sophistication and comfort, making it perfect for any occasion.

In the midst of a busy day, finding a quick and satisfying meal can be a challenge. The new SHOKUPAN GOLD Purple Sweet Potato is here to make this task easier! Ready to enjoy straight from the pack, this loaf offers a soft, satisfying bite that requires no spreads or preparation. Perfect for breakfast on the go, a teatime snack, or a late-night treat, this loaf is a convenient option that delivers natural antioxidants and nutrients – adding a wholesome twist to your everyday routine.

Alongside the SHOKUPAN GOLD Purple Sweet Potato Loaf, Sunshine Bakeries offers a wide selection of delightful bread options, including the SHOKUPAN GOLD BRIOCHE Butter Loaf, Hokkaido Milk Bread, 100% Australian Oat Wholemeal Bread, Soft White Bread, and the Signature Hokkaido Milk Cream Rolls. Sunshine Bakeries also features two other variants of its nutritious cream rolls: Cookies & Cream and Creamy Vanilla – each made with the finest ingredients to provide a wholesome and indulgent experience.

The SHOKUPAN GOLD Purple Sweet Potato Loaf is here for a limited time from now – but only while stocks last! Don’t miss your chance to savor this deliciously soft and aromatic loaf, now available at major retail stores in Klang Valley and Negeri Seremban, with Penang coming soon. Every bite promises to be a delightful and memorable experience, so grab yours before it’s gone!

Experience the difference with Sunshine Bakeries’ SHOKUPAN GOLD Purple Sweet Potato Loaf – a simple way to elevate your everyday meals today! Visit Sunshine Bakeries, or follow on Instagram and Facebook for more information!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

By
Tan Heng Hong
-
Shopee Affiliate Bell Hee Pek Wan helped sellers achieve an 85% revenue increase during the CNY campaign

KUALA LUMPUR, 7 FEBRUARY 2025 – Shopee’s latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions.

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. “Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with,” she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

  • Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000%, underlining the growing trend of sourcing festive goodies online.
  • Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.
  • Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs.

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said “Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Alif Satar as Brand Ambassador to Advocate Financial Literary Among Malaysians

By
Tan Heng Hong
-
Raymond Lew, President/Country Head of Sun Life Malaysia, local personality Alif Satar

The Appointment Aims To Expand The Brand’s Insurelit Campaign, Elevating Takaful and Insurance Literacy Efforts

Kuala Lumpur, 7 February 2025 — Sun Life Malaysia, a life insurance and family takaful provider, has announced the appointment of celebrated local personality Alif Satar as the brand’s 2025 brand ambassador. This strategic partnership is set to amplify the company’s mission to empower Malaysians with essential financial and Takaful knowledge, with a focus on legacy planning and family financial stability.

The collaboration is an expansion of Sun Life Malaysia’s InsureLit Campaign, which has already impacted millions of Malaysians across diverse age groups in 2024 through innovative resources like financial literacy roadshows, engaging workshops, a dedicated women financial empowerment award, series of educational articles and videos and interactive board games.

“Alif Satar reflects the values that define Sun Life Malaysia – the commitment to building resilient family, entrepreneurship, and financial responsibility,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “With his influence and genuine connection to Malaysians, we are confident that Alif will inspire people nationwide to take ownership of their financial journeys and build meaningful legacies.”

As a father, entrepreneur, and well-loved public figure, Alif Satar brings a relatable and inspiring voice to Sun Life Malaysia’s campaign. Beyond being the face of the brand, Alif will actively participate in initiatives to raise the bar of Takaful literacy among Malaysians, such as the Takaful 101 video series, a digital content series that equips Malaysians with the knowledge needed to build and protect their financial legacies through Takaful.

“As a father, my top priority is ensuring a secure future for my family, and as an entrepreneur, I believe financial literacy is not just important – it’s the foundation for building and sustaining business success,” Alif said. “I’m proud to partner with Sun Life Malaysia to help more Malaysians make informed financial decisions and secure brighter futures for their loved ones.”

In 2024, Sun Life Malaysia set a new benchmark with its inaugural InsureLit Campaign, pioneering fresh ways to engage Malaysians in financial, Takaful and insurance education. The Campaign successfully engaged nearly 5,000 Malaysians from diverse age groups through its financial literacy programmes:

  • Financial Literacy Boardgame: A first-of-its-kind educational boardgame – “InsureLit: Earn, Save and Protect”, developed with Wealth of Life Children, introduced core financial principles to students through interactive gameplay.
  • School Outreach Programme: Workshops and boardgame play sessions which educated students aged 9 -11 on earning, saving, and protecting wealth. To date, the programme has impacted 1087 students.
  • National Roadshows: Malaysians in Johor, Penang, Putrajaya, and Puchong were introduced to the core concept of financial literacy through the boardgame, financial consultations and other initiatives.
  • Sun in the City Wellness Festival: The inaugural 2-day wellness festival focused on the core pillars of Financial Bliss, Physical Prowess, and Mental Care, bringing together over 14 partners and 350 registered participants.
  • Promote women’s financial empowerment through the sponsorship of a dedicated award.
  • Educational articles, podcasts, videos and community event.

Based on the “Insure or Unsure: Sun Life Insurance Literacy Survey” done in 2024, only 28% out of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products, while almost one-third (32%) have no insurance protection.

Reflecting on these findings, “our efforts in 2024 showed the power of creative engagement in promoting financial literacy. However, there is still immense potential to elevate financial literacy among general Malaysians” added Raymond Lew. “With Alif onboard, we’re confident we can deepen our reach and inspire Malaysians of all ages to embrace financial responsibility. Building on this momentum, the InsureLit campaign is set to create an even greater impact in 2025.”

Pos Malaysia Expands Convenience Retail into East Malaysia with the Opening of its First Pos Shop in Kota Kinabalu

By
Tan Heng Hong
-
Charles Brewer, GCEO of Pos Malaysia with YB Datuk Phoong Jin Zhe, Minister of Industrial Development & Entrepreneurship Sabah

KOTA KINABALU, 7 February 2025 – Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, today launched its latest Pos Shop in Kota Kinabalu, marking the expansion of its innovative retail concept to East Malaysia and a significant milestone in its transformation journey.

The momentous occasion was officiated by YB Datuk Phoong Jin Zhe, Minister of Industrial Development and Entrepreneurship Sabah. 

Strategically situated within Pejabat Pos Besar Kota Kinabalu on Jalan Segama, this milestone outlet is the first Pos Shop in East Malaysia, underscoring Pos Malaysia’s dedication to modernising its services and evolving to meet the changing needs of consumers. 

Speaking at the launch, Charles Brewer, Group Chief Executive Officer of Pos Malaysia, expressed enthusiasm for Pos Shop’s continued expansion: “Following the success of Pos Shop in Peninsular Malaysia, we are delighted to bring this concept to Kota Kinabalu. This outlet is particularly meaningful, as it is not only our first location in East Malaysia, but also in Sabah, the Land Below the Wind. It reaffirms Pos Malaysia’s commitment to bringing our services closer to Sabahans, enhancing the way we serve them and ensuring that we remain very relevant. But this is just the beginning. We believe Pos Shop Kota Kinabalu will be a catalyst in revolutionising retail experiences for communities across Sabah and Sarawak.” 

YB Datuk Phoong commended Pos Malaysia for its forward-thinking initiative, adding: “Pos Shop is a transformative concept that seamlessly integrates modern retail with the reliability of traditional postal services. By reimagining the post office as a versatile, customer-centric space, Pos Malaysia is enhancing accessibility and convenience for all Malaysians. What stands out most is the company’s support for entrepreneurs by featuring a selection of products sourced from local businesses in Pos Shop, contributing to the local economy while catering to community needs.”

Spanning over 2,200 square feet, Pos Shop Kota Kinabalu combines a fully operational post office with a cozy and welcoming retail space. It offers services such as parcel drop, bill payments, mobile and e-wallet reloads, and a range of everyday essentials. The outlet also features the popular Pos Kafe, where customers can enjoy freshly brewed coffee and ‘ready-to-eat’ snacks. This innovative ‘Shop in Shop’ concept revitalises the traditional post office, creating a modern and engaging retail environment where customers can complete errands, relax, and shop – all in one convenient location.

The first Pos Shop was opened in Jalan Medan Tuanku, Kuala Lumpur, in May 2023. Since then, Pos Shop has rapidly expanded its footprint across Malaysia. Pos Malaysia recently celebrated the launch of its 50th Pos Shop in Penang, reaching a major milestone in its nationwide retail expansion. Collectively, Pos Shop has served over 630,000 customers, sold 80,000 bottles of water, 140,000 buns, 52,000 servings of soft-serve ice cream, 153,000 pieces of pau, 43,000 packs of nasi lemak, and many other wonderful and carefully curated convenience store items. Some items, such as pau and nasi lemak, are proudly produced by local SMEs, reflecting Pos Malaysia’s commitment to supporting local businesses while curating a diverse and convenient retail experience for Malaysians. 

In conjunction with Chinese New Year, Pos Shop has introduced a festive new menu featuring the refreshing Tangerine Sunshine beverage and other tasty treats. As part of the ‘Promo Paling Ong’ campaign, customers can enjoy special promotional prices on these new items, along with other exciting offers, at all 50 Pos Shop outlets nationwide until 28 February. 

“As we look to the future, we remain guided by our purpose – to connect lives and businesses for a better tomorrow,” Brewer added. “We will continue to push the boundaries of innovation to enhance our services and deliver delightful experiences to everyone who interacts with Pos Malaysia.” 

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

THE GEL-NIMBUS™ 27 RUNNING SHOE DELIVERS NEXT-LEVEL COMFORT

By
Tan Heng Hong
-

The GEL-NIMBUS™ 27 shoe offers a cloud-like running experience, combining plush cushioning witexcellent breathability for enhanced comfort that goes the distance.

15 JANUARY 2025, KUALA LUMPUR – ASICS is proud to introduce the GEL-NIMBUS™ 27 shoe, the latest evolution of our flagship neutral cushioned running shoe, designed to enhance comfort and performance for runners. With increased cushioning and a new upper material, the GEL-NIMBUS™ 27 shoe provides enhanced comfort for long, calming runs.

An extra 2mm of enhanced FF BLAST™ PLUS ECO cushioning, made from approximately 24% bio-based content, has been added underfoot – contributing to the shoe’s comfort without increasing its weight. This additional cushioning in the midsole improves softness and takes the shoe’s comfort levels to new heights.

Also new is the Engineered Jacquard Mesh Upper, a lightweight and breathable mesh material that replaces the knit upper of the previous model, ensuring your feet stay cool and comfortable throughout your runs.

The GEL-NIMBUS™ 27 shoe proudly leverages ASICS’ signature rearfoot PureGEL™ technology, a material that is lighter and approximately 65% softer than conventional GEL™ technology, providing even softer landings. The HYBRID ASICSGRIP™ outsole, a strategic combination of ASICSGRIP™ and AHARPLUS™ rubber, delivers exceptional traction, softness, and durability, ensuring that every stride is comfortable.

Laura Bolgen, Senior Manager of Global Product Line at ASICS said, “With the introduction of the GEL-NIMBUS™ 27 shoe, we’ve made significant advancements in comfort. This super comfortable shoe is designed to calm the runner’s body and mind with cloud-like cushioning that goes the distance. Runners will experience an unprecedented level of comfort. I firmly believe that the GEL-NIMBUS™ 27 shoe offers our most comfortable run yet.”

Price retailing from RM 729, the GEL-NIMBUS™ 27 will be available from 24th January 2025 at ASICS stores and ASICS.COM.

To find out more about the GEL-NIMBUS™ 27 shoe and the latest technologies, please Visit :

Website: ASICS.COM

Facebook: ASICS

Instagram: @asicsmalaysia

Pizza Hut’s Napoli Pizza adds two new flavours in Thailand

By
Tan Heng Hong
-

Pizza Hut 1150, the pizza brand under the management of PH Capital Co., Ltd., is back with two new flavours: Crispy Bacon Carbonara and Italian Supreme. This follows the successful launch of Napoli Pizza in September 2024.

Napoli Pizza features the special Airy Dough, a homemade dough meticulously developed to achieve a crispy outer layer and a soft, light inside with every bite. Napoli Pizza uses premium quality ingredients imported directly from Italy.

  • Crispy Bacon Carbonara Pizza: Indulge in the rich and fragrant carbonara sauce with a creamy texture, packed with ham and crispy bacon, topped with Parmesan cheese for only 379 baht.
  • Italian Supreme Pizza: Explode with flavor from 2 premium ingredients – Italian salami and Italian sausage – that blend perfectly for a well-rounded, authentic Italian taste that still caters to Thai preferences for only 409 baht.

Suntory PepsiCo Thailand and PepsiCo Thailand Build on Success of “Waste Nothing” Campaign, Entire Waste Management at 14th Pepsi Presents Big Mountain Music Festival

By
Tan Heng Hong
-
01 Ms. Surivassa Sattarujawong, Ms. Panchana Vatanasathien, and Ms. Wipawan Tasanapreechachai

PET bottle collection bins donated to Khao Yai Tourism Association; Proceeds from selling recycled waste to Fund Field Equipment for Khao Yai National Park

Bangkok, 10 February 2025 – Suntory PepsiCo Beverage (Thailand) Co., Ltd., led by Ms. Wipawan Tasanapreechachai (4th from the left), Head of Corporate Affairs, and PepsiCo Services Asia Co., Ltd. (PepsiCo Thailand), represented by Ms. Surivassa Sattarujawong (1st from the left), Corporate Affairs Director, PepsiCo – ICF Thailand & Indochina, donated 55 PET bottle collection bins used at the 14th Pepsi Presents Big Mountain Music Festival to the Khao Yai Tourism Association. The bins were received by Ms. Panchana Vatanasathien (2nd from the left), President of the Khao Yai Tourism Association, to promote the segregation and collection of used PET plastic bottles for recycling into new bottles or called “Bottle-to-Bottle Recycling” in the Khao Yai area. Moreover, the companies provided essential field equipment to Khao Yai National Park—including mosquito net hammock, flysheets, and field gas stoves as well as rice and Suntory PepsiCo Thailand’s products—valued at over 110,000 baht. The donated items were received by Mr. Chaiya Huaihongthong (The second photo: 5th from the left), Khao Yai National Park Chief, to support the national park officials’ efforts in preserving the natural resources of this World Heritage Site and ASEAN Heritage Park.

The essential field equipment together with Suntory PepsiCo Thailand’s products were donated to Khao Yai National Park.

This donation has built on the success of the “Waste Nothing” campaign, an entire waste management implemented for the second consecutive year at Thailand’s largest music festival, the 14th Pepsi Presents Big Mountain Music Festival, in December 2024. The funding for essential field equipment donation originated from selling recyclable wastes collected and segregated during the music festival. This included PET bottles, aluminum cans, glass bottles, and cardboard, with 11,150 kilograms of waste segregated at the event – more than double the amount of segregated waste at the 13th Pepsi Presents Big Mountain Music Festival in 2023. Among this, 1,485 kilograms of PET bottles were collected and processed through Bottle-to-Bottle Recycling, turning them into new bottles. 1,410 kilograms of aluminum cans were recycled through Can-to-Can Recycling process for re-manufacturing into new cans. The campaign also ensured that 3,780 kilograms of general waste were converted into refuse-derived fuel (RDF) instead of being delivered to landfills, and 4,085 kilograms of food waste were processed and converted into electricity. Furthermore, 390 kilograms of other recyclable materials, including plastic water containers, glass bottles, and cardboard, were properly segregated and recycled.

NH Detoxlim boosts Oat Plus with CoQ10 and Okra, launches Pro-Crantics for intimate wellness

By
Tan Heng Hong
-

NH Detoxlim has given its NH Oat Plus, a premium oat bran powder rich in beta-glucan, an upgraded formula now with added CoQ10 and okra extract. The okra extract is rich in soluble fibre, helping to bind cholesterol during digestion. It is also packed with antioxidants. CoQ10 is an important lipid antioxidant and has cholesterol-lowering effects.

Each sachet of the new sugar-free NH Oat Plus Gold provides 3.6g of oat beta-glucan, surpassing the 3g daily recommendation by the Ministry of Health Malaysia for cholesterol reduction.

Additionally, NH Detoxlim has released the all-natural intimate wellness support NH Pro-Crantics. This multi-benefit intimate wellness support formula is packed with powerful extracts from cranberry, maqui Berry, raspberry, cactus and a potent blend of prebiotics and probiotics.

Nestlé Omega Gold targets 3-Highs

By
Tan Heng Hong
-

Nestlé Malaysia has released its NESTLE OMEGA Gold Triple Action, which contains health benefits that address the 3-Highs (high cholesterol, high blood pressure and diabetes).

  • Acticol® – 1.2g of plant sterols that is proven effective in helping you lower cholesterol with only 2 servings a day
  • Potassium – Helps maintain normal blood pressure
  • Inulin – Supports healthy glucose level

Combining solutions for the three common health issues—high cholesterol, high blood pressure, and diabetes—into a single product makes this both convenient and highly relevant for Malaysians.

Additionally, the milk powder fulfills 100% of daily calcium needs and is high in protein. Moreover, NESTLÉ OMEGA Gold Triple Action has a low glycemic index (GI) and is low in fat.

Click here to purchase.

Try the new ZUS Coffee festive banana series

By
Tan Heng Hong
-

ZUS Coffee has recently launched the new Banana series in Malaysia as part of the Chinese New Year celebration. The range includes the following drinks:

  • Strawberry Banana Frappé – Creamy strawberries and bananas blended into fruity perfection.
  • Iced Banana Spanish Latté – The MVP of all drinks just got a ssssleek upgrade! Bold espresso, creamy banana, and silky milk
  • Bananabae – Light, fizzy, and delightfully refreshing, this banana soda creation adds a sparkling twist to your celebrations.

 

1...191192193...1,194Page 192 of 1,194

HOT NEWS

Beanless meets brew: Prefer’s new RTD coffees arrive

Tan Heng Hong - 0
Prefer, renowned for its beanless coffee solution, has introduced a new beverage that blends traditional coffee with PreferRoast™, its signature coffee extender, delivering a...

MUST READ

All

Tasty Goodness in a Brand New Package from F&N Magnolia, the...

Tan Heng Hong - 0
Singapore, 25 April 2023 - For more than 85 years, F&N Magnolia has been a staple at breakfast tables in many Singaporean households. Families and milk lovers have...

Fonterra launches MoveMax in Indonesia

iCAUR MALAYSIA BRINGS ELECTRIFIED ADVENTURE TO MALAYSIA

Coca-Cola® and Marvel Collaboration Launches Limited-Edition Cans with Immersive Consumer Experience...

Covering food and drinks opportunities in Southeast Asia with daily news and updates
Contact us: info@minimeinsights.com

EVEN MORE NEWS

POPULAR CATEGORY

© Mini Me Insights 2013-2018