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LOCALLY ASSEMBLED JAECOO J7 PHEV ROLLS OFF PRODUCTION LINE AHEAD OF LAUNCH

By
Tan Heng Hong
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The JAECOO network is equipped and ready to care for PHEV customers which is key to the longevity of their ownership journey with JAECOO. (standing 8th from left) JAECOO Malaysia Vice President, Emily Lek, with the JAECOO Malaysia team.

JAECOO PHEV Delivers The Best of Both Worlds Backed By Super Hybrid System Technology

Malaysia can expect to see a new Plug-in Hybrid Electric Vehicle (PHEV) SUV in the hybrid vehicle segment by the end of February 2025. Ahead of this official launch, JAECOO, Malaysia’s challenger premium off road SUV brand, has revealed that its first locally assembled JAECOO J7 PHEV has in fact started rolling off the production line at its Shah Alam facility. 

“We believe the JAECOO J7 PHEV fits in perfectly with the market’s appetite for an alternative between the Internal Combustion Engine (ICE) and Electric Vehicle (EV) segments providing the best of both worlds with its superior Super Hybrid System fondly known as SHS. As Malaysia’s EV ecosystem continues to develop, JAECOO is happy to offer greater peace of mind to consumers considering the transition to hybrid energy mobility. Beyond delivering a great premium SUV, our JAECOO network is also equipped and ready to care for our PHEV customers which is key to the longevity of their ownership journey with JAECOO,” said JAECOO Malaysia Vice President, Emily Lek. 

The JAECOO J7 PHEV is said to offer the best of both worlds with greater engine performance compared to pure ICE or fully electric vehicles. Owing to its Super Hybrid System technology, the J7 PHEV is the first in its class by delivering superior performance in terms of its pure electric range, energy consumption and endurance compared to contemporaries in the same class. On paper, the JAECOO J7 PHEV has a class-leading pure electric range of 106km (NEDC range) and the lowest fuel consumption in its class, at 5.99 litres per 100km, in a power-depleted state. 

Most recently, the J7 PHEV was tested in a long-distance drive from Singapore to Hatyai, Thailand and clocked over 1,200km WLTP range. The WLTP range is the maximum distance an EV will travel on a single charge, based on a standardised test. 

For more details about JAECOO Malaysia, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.

Frisian Flag Indonesia goes cheese

By
Tan Heng Hong
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Frisian Flag Indonesia has launched a new, affordable cheddar cheese block, priced at IDR 20,000. This is Frisian Flag Indonesia’s first foray into the cheese market, expanding their product line and allowing them to be a part of more food preparation occasions, especially during Ramadan. The product is positioned as an energy source, highlighting the energy provided by cheese’s protein and calcium content.

Wise Cottage Fries ride the Mentai wave

By
Tan Heng Hong
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BJC Foods (Malaysia) has recently released Wise Cottage Fries Mentai Wave Flavour, which offers a rich, bold and savoury taste sensation. Mentai is a popular Japanese condiment made from marinated pollock roe, often mixed with mayonnaise and other ingredients. It has a slightly spicy and umami-rich flavour.

 

NESCAFÉ gets a Kurma twist for Ramadan

By
Tan Heng Hong
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Nestlé Malaysia has released its latest NESCAFÉ 3-in-1 Kurma for Ramadan. Nestlé previously launched Nescafe RTD Kurma Latte and Nestlé GoodNes Sterilised Kurma Milk in Indonesia, as well as Nestum 3-in-1 Date & Prune Cereal Drink in Malaysia. It is not surprising to see Nestlé expand the use of kurma into NESCAFÉ 3-in-1 this time.

HEINEKEN Malaysia Reports 2024 Results

By
Tan Heng Hong
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From Left to Right: Karsten Folkerts, Finance Director of HEINEKEN Malaysia; Renuka Indrarajah, Corporate Affairs & Legal Director of HEINEKEN Malaysia and Martijn van Keulen, Managing Director of HEINEKEN Malaysia.

The Group Delivers Growth in 2024, Fuelled by Strategic Initiatives and Improved Consumer Confidence.

  • Revenue increased by 6% to RM2.80 billion (FY23: RM2.64 billion)
  • Profit Before Tax increased by 14% to RM584.3 million (FY23: RM510.9 million)
  • Net profit increased by 21% to RM466.7 million (FY23: RM386.8 million)

Heineken Malaysia Berhad (HEINEKEN Malaysia) today announced its financial results for the full year ended 31 December 2024 (FY24), demonstrating growth with a 6% revenue increase to RM2.80 billion and a 21% rise in net profit as compared to the same period in 2023 (FY23). This marks the highest net profit recorded by the Group, driven by strategic commercial initiatives, effective cost management, and a recovery in consumer confidence.

Additionally, the Company benefited from the recognition of deferred tax income relating to reinvestment allowance, resulting in a lower effective tax rate, which further supported the net profit growth. The revenue growth was supported by a longer festive selling period in 2024 and strong year-end sales ahead of early Chinese New Year (CNY) preparations in 2025, propelling a 14% increase in Profit Before Tax (PBT).

In the fourth quarter ended 31 December 2024 (4QFY24), Group revenue increased by 13% to RM823.1 million compared to 4QFY23, driven by higher sales during the year-end festive season where CNY 2025 is nearer to year-end than CNY 2024. This growth fueled a 32% increase in Group PBT, while net profit for the quarter saw an increase of 42% primarily due to the increased revenue, further supported by effective cost and value management, as well as the deferred tax income mentioned above.

Commenting on the results, Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “We are proud to report growth in 2024. Recent macroeconomic developments show signs of stability, and we are optimistic about further improvement in consumer confidence. Nevertheless, we remain cautious, acknowledging the economic volatility and a challenging consumer landscape.”

The Board is pleased to recommend a single tier final dividend of 115 sen per stock unit for FY24, subject to shareholders’ approval at the upcoming 61st Annual General Meeting. Upon approval, this will bring the total declared dividend for FY24 to 155 sen per stock unit.

Aligning with the Group’s EverGreen priority to Drive Superior Growth through consumer centricity, HEINEKEN Malaysia expanded its product portfolio with the launch of Tiger Soju Flavoured Lager and Edelweiss Peach — both of which have captured consumer interest. For the second consecutive year, Edelweiss won Bronze at the Putra Aria Brand Awards, whereas Heineken®, Tiger Beer, and Guinness continued the winning streak by taking home Gold at the Putra Brand Awards, reinforcing the brewer’s strong brand presence.

Meanwhile, the Drinkies platform secured two wins at the Asian Experience Awards 2024, reflecting the brewer’s drive to Become the Best Connected Brewer.

The Group also invests in talent development through Star Academy, which has trained over 10,000 bartenders in the nation since its inception. This commitment to excellence was showcased globally when Malaysia’s representative, trained under the programme, won the 2024 Heineken® Global Draught Championship in Amsterdam—a proud milestone for the nation’s talent on the world stage.

On outlook, Martijn shared, “As we move into 2025, we are committed to sustaining our growth momentum by sharpening commercial execution while staying agile in an evolving business environment. We will continue to future-proof our business through our EverGreen strategy, focusing on long-term resilience and efficiency through cost optimisation across the organisation.”

Martijn added, “We appreciate the Government’s decision not to raise beer excise duties in Budget 2025, as higher rates would boost illicit alcohol demand as well as impact Government revenue. We commend the Royal Malaysian Customs Department, Royal Malaysia Police, and other agencies for their efforts against illicit beer. As a responsible company, we advocate for comprehensive enforcement and awareness, hence, we will continue collaborating with the Government on the Multi-Agency Task Force to combat illicit trade.”

The Group is also committed to sustaining its socioeconomic impact in Malaysia. In 2023, it contributed RM1.4 billion to Government revenue through taxes, which is 53% of its total revenue.

As seen in the Group’s EverGreen priority, HEINEKEN Malaysia continues to Raise the Bar on Sustainability and Responsibility. Key initiatives include the installation of solar panels at the brewery, HEINEKEN Cares’ commitment to providing food aid to communities, efforts to improve water access and food security, as well as the long-standing commitment to advocating for responsible consumption since 2010.

At the prestigious Malaysia Dutch Business Council (MDBC) Awards 2024, HEINEKEN Malaysia was honoured for its innovative and sustainable practices, winning the Best Sustainable Built Environment Award – truly a testament to the Group’s efforts. Meanwhile, HEINEKEN Malaysia was also recognised for exceptional leadership in water resilience and SDG reporting at the UN Global Compact Network Malaysia and Brunei Forward Faster Sustainability Awards 2024.

For more information on HEINEKEN Malaysia and the Group’s initiatives, please visit www.heinekenmalaysia.com.

The Limited Edition Sunshine SHOKUPAN GOLD Purple Sweet Potato Loaf is here!

By
Tan Heng Hong
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 Indulge in the Exquisite Fluffiness of Real Purple Sweet Potato – Available for a Limited Time Only!

KUALA LUMPUR, MALAYSIA, 12 February 2025 – The wait is finally over! Sunshine Bakeries is excited to announce that the highly-anticipated SHOKUPAN GOLD Purple Sweet Potato Loaf has made its grand entrance in Malaysia! Available exclusively from today onwards, this limited edition, Japanese-inspired loaf is crafted to delight discerning palates with its exceptional taste and natural ingredients. Balancing indulgence with wholesome goodness, this premium creation is only available for a limited time, making it a must-try for anyone looking to elevate their bread experience.

Crafted with premium ingredients and real purple sweet potato bits, the SHOKUPAN GOLD Purple Sweet Potato Loaf is lusciously soft and fluffy, infused with an earthy aroma, offering irresistible taste in every slice. Its natural sweetness and melt-in-your-mouth texture create a truly unique tasting experience, transforming every bite into a moment of indulgence. Inspired by the artistry of Japanese-style baking, this loaf balances sophistication and comfort, making it perfect for any occasion.

In the midst of a busy day, finding a quick and satisfying meal can be a challenge. The new SHOKUPAN GOLD Purple Sweet Potato is here to make this task easier! Ready to enjoy straight from the pack, this loaf offers a soft, satisfying bite that requires no spreads or preparation. Perfect for breakfast on the go, a teatime snack, or a late-night treat, this loaf is a convenient option that delivers natural antioxidants and nutrients – adding a wholesome twist to your everyday routine.

Alongside the SHOKUPAN GOLD Purple Sweet Potato Loaf, Sunshine Bakeries offers a wide selection of delightful bread options, including the SHOKUPAN GOLD BRIOCHE Butter Loaf, Hokkaido Milk Bread, 100% Australian Oat Wholemeal Bread, Soft White Bread, and the Signature Hokkaido Milk Cream Rolls. Sunshine Bakeries also features two other variants of its nutritious cream rolls: Cookies & Cream and Creamy Vanilla – each made with the finest ingredients to provide a wholesome and indulgent experience.

The SHOKUPAN GOLD Purple Sweet Potato Loaf is here for a limited time from now – but only while stocks last! Don’t miss your chance to savor this deliciously soft and aromatic loaf, now available at major retail stores in Klang Valley and Negeri Seremban, with Penang coming soon. Every bite promises to be a delightful and memorable experience, so grab yours before it’s gone!

Experience the difference with Sunshine Bakeries’ SHOKUPAN GOLD Purple Sweet Potato Loaf – a simple way to elevate your everyday meals today! Visit Sunshine Bakeries, or follow on Instagram and Facebook for more information!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

By
Tan Heng Hong
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Shopee Affiliate Bell Hee Pek Wan helped sellers achieve an 85% revenue increase during the CNY campaign

KUALA LUMPUR, 7 FEBRUARY 2025 – Shopee’s latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions.

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. “Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with,” she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

  • Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000%, underlining the growing trend of sourcing festive goodies online.
  • Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.
  • Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs.

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said “Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Alif Satar as Brand Ambassador to Advocate Financial Literary Among Malaysians

By
Tan Heng Hong
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Raymond Lew, President/Country Head of Sun Life Malaysia, local personality Alif Satar

The Appointment Aims To Expand The Brand’s Insurelit Campaign, Elevating Takaful and Insurance Literacy Efforts

Kuala Lumpur, 7 February 2025 — Sun Life Malaysia, a life insurance and family takaful provider, has announced the appointment of celebrated local personality Alif Satar as the brand’s 2025 brand ambassador. This strategic partnership is set to amplify the company’s mission to empower Malaysians with essential financial and Takaful knowledge, with a focus on legacy planning and family financial stability.

The collaboration is an expansion of Sun Life Malaysia’s InsureLit Campaign, which has already impacted millions of Malaysians across diverse age groups in 2024 through innovative resources like financial literacy roadshows, engaging workshops, a dedicated women financial empowerment award, series of educational articles and videos and interactive board games.

“Alif Satar reflects the values that define Sun Life Malaysia – the commitment to building resilient family, entrepreneurship, and financial responsibility,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “With his influence and genuine connection to Malaysians, we are confident that Alif will inspire people nationwide to take ownership of their financial journeys and build meaningful legacies.”

As a father, entrepreneur, and well-loved public figure, Alif Satar brings a relatable and inspiring voice to Sun Life Malaysia’s campaign. Beyond being the face of the brand, Alif will actively participate in initiatives to raise the bar of Takaful literacy among Malaysians, such as the Takaful 101 video series, a digital content series that equips Malaysians with the knowledge needed to build and protect their financial legacies through Takaful.

“As a father, my top priority is ensuring a secure future for my family, and as an entrepreneur, I believe financial literacy is not just important – it’s the foundation for building and sustaining business success,” Alif said. “I’m proud to partner with Sun Life Malaysia to help more Malaysians make informed financial decisions and secure brighter futures for their loved ones.”

In 2024, Sun Life Malaysia set a new benchmark with its inaugural InsureLit Campaign, pioneering fresh ways to engage Malaysians in financial, Takaful and insurance education. The Campaign successfully engaged nearly 5,000 Malaysians from diverse age groups through its financial literacy programmes:

  • Financial Literacy Boardgame: A first-of-its-kind educational boardgame – “InsureLit: Earn, Save and Protect”, developed with Wealth of Life Children, introduced core financial principles to students through interactive gameplay.
  • School Outreach Programme: Workshops and boardgame play sessions which educated students aged 9 -11 on earning, saving, and protecting wealth. To date, the programme has impacted 1087 students.
  • National Roadshows: Malaysians in Johor, Penang, Putrajaya, and Puchong were introduced to the core concept of financial literacy through the boardgame, financial consultations and other initiatives.
  • Sun in the City Wellness Festival: The inaugural 2-day wellness festival focused on the core pillars of Financial Bliss, Physical Prowess, and Mental Care, bringing together over 14 partners and 350 registered participants.
  • Promote women’s financial empowerment through the sponsorship of a dedicated award.
  • Educational articles, podcasts, videos and community event.

Based on the “Insure or Unsure: Sun Life Insurance Literacy Survey” done in 2024, only 28% out of 1,107 Malaysians surveyed are confident in their knowledge of insurance and takaful products, while almost one-third (32%) have no insurance protection.

Reflecting on these findings, “our efforts in 2024 showed the power of creative engagement in promoting financial literacy. However, there is still immense potential to elevate financial literacy among general Malaysians” added Raymond Lew. “With Alif onboard, we’re confident we can deepen our reach and inspire Malaysians of all ages to embrace financial responsibility. Building on this momentum, the InsureLit campaign is set to create an even greater impact in 2025.”

Pos Malaysia Expands Convenience Retail into East Malaysia with the Opening of its First Pos Shop in Kota Kinabalu

By
Tan Heng Hong
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Charles Brewer, GCEO of Pos Malaysia with YB Datuk Phoong Jin Zhe, Minister of Industrial Development & Entrepreneurship Sabah

KOTA KINABALU, 7 February 2025 – Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, today launched its latest Pos Shop in Kota Kinabalu, marking the expansion of its innovative retail concept to East Malaysia and a significant milestone in its transformation journey.

The momentous occasion was officiated by YB Datuk Phoong Jin Zhe, Minister of Industrial Development and Entrepreneurship Sabah. 

Strategically situated within Pejabat Pos Besar Kota Kinabalu on Jalan Segama, this milestone outlet is the first Pos Shop in East Malaysia, underscoring Pos Malaysia’s dedication to modernising its services and evolving to meet the changing needs of consumers. 

Speaking at the launch, Charles Brewer, Group Chief Executive Officer of Pos Malaysia, expressed enthusiasm for Pos Shop’s continued expansion: “Following the success of Pos Shop in Peninsular Malaysia, we are delighted to bring this concept to Kota Kinabalu. This outlet is particularly meaningful, as it is not only our first location in East Malaysia, but also in Sabah, the Land Below the Wind. It reaffirms Pos Malaysia’s commitment to bringing our services closer to Sabahans, enhancing the way we serve them and ensuring that we remain very relevant. But this is just the beginning. We believe Pos Shop Kota Kinabalu will be a catalyst in revolutionising retail experiences for communities across Sabah and Sarawak.” 

YB Datuk Phoong commended Pos Malaysia for its forward-thinking initiative, adding: “Pos Shop is a transformative concept that seamlessly integrates modern retail with the reliability of traditional postal services. By reimagining the post office as a versatile, customer-centric space, Pos Malaysia is enhancing accessibility and convenience for all Malaysians. What stands out most is the company’s support for entrepreneurs by featuring a selection of products sourced from local businesses in Pos Shop, contributing to the local economy while catering to community needs.”

Spanning over 2,200 square feet, Pos Shop Kota Kinabalu combines a fully operational post office with a cozy and welcoming retail space. It offers services such as parcel drop, bill payments, mobile and e-wallet reloads, and a range of everyday essentials. The outlet also features the popular Pos Kafe, where customers can enjoy freshly brewed coffee and ‘ready-to-eat’ snacks. This innovative ‘Shop in Shop’ concept revitalises the traditional post office, creating a modern and engaging retail environment where customers can complete errands, relax, and shop – all in one convenient location.

The first Pos Shop was opened in Jalan Medan Tuanku, Kuala Lumpur, in May 2023. Since then, Pos Shop has rapidly expanded its footprint across Malaysia. Pos Malaysia recently celebrated the launch of its 50th Pos Shop in Penang, reaching a major milestone in its nationwide retail expansion. Collectively, Pos Shop has served over 630,000 customers, sold 80,000 bottles of water, 140,000 buns, 52,000 servings of soft-serve ice cream, 153,000 pieces of pau, 43,000 packs of nasi lemak, and many other wonderful and carefully curated convenience store items. Some items, such as pau and nasi lemak, are proudly produced by local SMEs, reflecting Pos Malaysia’s commitment to supporting local businesses while curating a diverse and convenient retail experience for Malaysians. 

In conjunction with Chinese New Year, Pos Shop has introduced a festive new menu featuring the refreshing Tangerine Sunshine beverage and other tasty treats. As part of the ‘Promo Paling Ong’ campaign, customers can enjoy special promotional prices on these new items, along with other exciting offers, at all 50 Pos Shop outlets nationwide until 28 February. 

“As we look to the future, we remain guided by our purpose – to connect lives and businesses for a better tomorrow,” Brewer added. “We will continue to push the boundaries of innovation to enhance our services and deliver delightful experiences to everyone who interacts with Pos Malaysia.” 

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

THE GEL-NIMBUS™ 27 RUNNING SHOE DELIVERS NEXT-LEVEL COMFORT

By
Tan Heng Hong
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The GEL-NIMBUS™ 27 shoe offers a cloud-like running experience, combining plush cushioning witexcellent breathability for enhanced comfort that goes the distance.

15 JANUARY 2025, KUALA LUMPUR – ASICS is proud to introduce the GEL-NIMBUS™ 27 shoe, the latest evolution of our flagship neutral cushioned running shoe, designed to enhance comfort and performance for runners. With increased cushioning and a new upper material, the GEL-NIMBUS™ 27 shoe provides enhanced comfort for long, calming runs.

An extra 2mm of enhanced FF BLAST™ PLUS ECO cushioning, made from approximately 24% bio-based content, has been added underfoot – contributing to the shoe’s comfort without increasing its weight. This additional cushioning in the midsole improves softness and takes the shoe’s comfort levels to new heights.

Also new is the Engineered Jacquard Mesh Upper, a lightweight and breathable mesh material that replaces the knit upper of the previous model, ensuring your feet stay cool and comfortable throughout your runs.

The GEL-NIMBUS™ 27 shoe proudly leverages ASICS’ signature rearfoot PureGEL™ technology, a material that is lighter and approximately 65% softer than conventional GEL™ technology, providing even softer landings. The HYBRID ASICSGRIP™ outsole, a strategic combination of ASICSGRIP™ and AHARPLUS™ rubber, delivers exceptional traction, softness, and durability, ensuring that every stride is comfortable.

Laura Bolgen, Senior Manager of Global Product Line at ASICS said, “With the introduction of the GEL-NIMBUS™ 27 shoe, we’ve made significant advancements in comfort. This super comfortable shoe is designed to calm the runner’s body and mind with cloud-like cushioning that goes the distance. Runners will experience an unprecedented level of comfort. I firmly believe that the GEL-NIMBUS™ 27 shoe offers our most comfortable run yet.”

Price retailing from RM 729, the GEL-NIMBUS™ 27 will be available from 24th January 2025 at ASICS stores and ASICS.COM.

To find out more about the GEL-NIMBUS™ 27 shoe and the latest technologies, please Visit :

Website: ASICS.COM

Facebook: ASICS

Instagram: @asicsmalaysia

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