Knorr Philippines has made its Arroz Caldo Mix and Beef Goto Mix more accessible with the launch of convenient sachet versions. This allows consumers to enjoy these delicious porridges anytime, anywhere. The affodable sachet version offers an additional option to the bowl version.
EB Group of Companies, Malaysia’s leading Halal frozen food supplier, has introduced EB Kranch, a new line of air-fryable frozen products. Nine of the eleven new products are now available to Malaysian consumers, with six already on shelves in Singapore.
EB Kranch products are specifically crafted for air-frying, delivering the perfect juiciness and crunch every time. The company aims to elevate EB Kranch to the number one brand of air-fried frozen products among all households.
EB Kranch’s focus on oil-free cooking and a short cooking time aligns with ESG’s goals of promoting energy efficiency and reducing environmental impact.
The EB Kranch product range includes :
EB Kranch is available at FairPrice and Sheng Shiong in Singapore. In Malaysia, EB Kranch will be available to consumers at Aeon Big, Aeon Max Value, Aeon, Mydin, TF Value-Mart, Billion and more.
EB is capitalising on the rising popularity of air fryers. While many processed food manufacturers have adapted their products for air frying, few have prioritized air frying in their marketing and communications.
EB’s focus on air frying will require increased R&D efforts to optimize their products for this cooking method. The company can learn from South Korean companies, which are leaders in the air-fryer market. The growing popularity of air frying may also encourage other food manufacturers to introduce air-fryer-friendly condiments.
Trà Việt Phát Foods has recently introduced a new beverage to the Vietnamese market: Wil Fruit Tea with Fresh Toppings. It is available in two flavours: strawberry tea and custard apple tea, also known as soursop. These products aim to satisfy the growing demand for unique and refreshing drinks among young consumers.
Powdered tea mixer manufacturers are upgrading their products to include fresher ingredients, such as fruits, to meet the growing demand for healthier and more flavorful beverages.
Pluk Phak Praw Rak Mae Public Company Limited (OKJ), the company that operates the Ohkajhu organic restaurants in Thailand, has announced its initial public offering (IPO) to raise funds for expansion. The company, known for its “Be Organic from Farm to Table” concept, is offering up to 159 million shares at a price of THB 6.70 per share to raise up to THB 1.06 billion. OKJ’s shares will be traded on the stock market on 4 October 2024.
OKJ primarily operates in three business segments:
Key strategies for growth include:
* PTT Oil and Retail’s unit Modulus Venture acquired a 20% stake in OKJ in 2021
OKJ aims to expand its Ohkajhu restaurant chain to 67 branches by 2028. Additionally, the company plans to increase the number of Ohkajhu Wrap & Roll outlets, which offer takeaway options like salads and sandwiches, from one to 20 within the same timeframe. Oh! Juice outlet will increase from six at the moment to 70 by 2028.
Revenue in 2023 increased by 41.5% to THB 1,712.8 million from THB 1,210.4 million (up 51.7% year-on-year) in 2022.
Ohkajhu brand is divided into four main distribution channels:
Betagro, a leading Thai food company, has launched a new marketing campaign, “Every Bite is Happiness,” reaffirming its commitment to providing high-quality and safe food products that meet the needs of modern consumers. The campaign features popular Thai actors, Maylada Susri (Bow) and Teeradetch Metawarayut (Alek), as brand ambassadors to enhance consumer trust in Betagro’s products.
For this year’s marketing strategy, Betagro is investing 50 million baht in a comprehensive “Every Bite is Happiness” campaign. The campaign focuses on communicating the quality and safety of Betagro’s products, emphasizing that the company’s meat is free from antibiotics, growth hormones, and undergoes rigorous quality checks. By partnering with popular actors Bow and Alek, Betagro aims to reach a younger audience and encourage them to choose high-quality ingredients.
Betagro products, including pork, chicken, eggs, and ready-to-eat meals, are available at leading supermarkets, hypermarkets, Betagro shops, Betagro Deli, and online platforms such as Grab, Lineman, Shopee, Lazada, and TikTok Shop.
Boncafe (Thailand) Ltd, the one-stop coffee and beverage solution provider, has introduced The Alternative Dairy Co at a launch event at the Bottomless outlet in Sukhumvit 33.
Usapun Inteevoravong, Chief Executive Officer at Boncafe (Thailand), stated, “Consumers are increasingly health-conscious and mindful of their dietary choices. Alternative milk provides a solution for changing lifestyles. Interest in plant-based dairy also boosts business opportunities. Boncafe believes that the three distinctive varieties of The Alternative Dairy Co. are thoughtfully curated for café baristas, making them a great choice for business owners and consumers alike.”
The Australian alternative milk brand offers three new flavours – oat, almond and soy milk.
The public is invited to participate in a “Test and Try” session on the second floor of Bottomless Sukhumvit 33 to experience The Alternative Dairy Co. products firsthand and create their own delicious beverages.
US spice manufacturer and distributor McCormick is launching a new brand image campaign across Southeast Asia with the theme “Create Fresh Memories with McCormick.”
The company launched the campaign at CentralWorld, Bangkok on 17 September 2024. Renowned Thai chef, Chef Off (Nattawoot Thammaphan), has been named as the brand’s ambassador.
The rebranding introduces a fresh, premium look for McCormick products, including a new glass bottle design with a unique SnapTight lid that helps preserve freshness.
McCormick has also launched launching new products including McCormick Grill Mates Spicy Korean and Sichuan Mala sauces, and Shake Shake Seasoning Black Pepper & Truffle. These products are designed to cater to local tastes and preferences.
Priya Sharma, Managing Director of McCormick India-Southeast Asia, told the Bangkok Post that both the business-to-consumer (B2C) and business-to-business (B2B) sectors in Thailand have been growing at a similar pace. She attributed this growth to the post-pandemic recovery of the restaurant industry and the increased trend of home cooking.
Burger King (Thailand) Co., Ltd., has teamed up with Carnival, a world-renowned Thai street fashion brand, to target the new generation and teenagers, especially Gen Z and Gen Alpha. The Thai multi-brand street fashion store is popular among the new generation and fashionistas.
As part of the partnership, the fast food giant has released the spicy and crispy Carnival Burger, which is a unique creation that perfectly embodies Burger King’s “Authentic Thai Taste” theme for this year. The Carnival Burger uses flame-grilled 100% Australian beef, topped with flavorful Jaew sauce, melted cheese, creamy mayonnaise and crispy onion.
To complete the campaign, Burger King has released a limited-edition apparel collection inspired by Carnival’s street fashion aesthetic. The collection includes t-shirts, pants, jackets, and hats, all featuring designs that capture the essence of the partnership.
This collaboration aims to attract a younger audience and position Burger King as a brand that understands and caters to the lifestyle of the modern generation.
As part of the collaboration, the Carnival store at Siam Square Soi 7 is hosting the “Bernie Eat Burger” exhibition. This interactive event features Bernie, a lovable bear with a passion for burgers, who has playfully hidden burgers throughout the store. Visitors can explore the exhibition and search for the hidden burgers. The “Bernie Eat Burger” exhibition will run until 24 September 2024.
ME CARE Group has teamed up with CafĂ© DoiTung, renowned for its high-quality coffee beans grown on sustainable farms in Northern Thailand, to create a new line of health-conscious beverages. The better-for-you crafted drinks contain ME CARE’s immune-boosting formula with vitamin C, D3, zinc, inulin and selenium.
The made-to-order drinks are:
Both ME CARE Group and Doi Tung Cafe share a common goal of promoting health and sustainability.
Pizza Hut Thailand is introducing its latest creation: the Napoli Pizza. This authentic Neapolitan-style pizza features five new toppings, all made with premium ingredients directly imported from Italy. Pizza Hut also introduces a new dough recipe called “Airy Dough,” offering a crispy exterior, soft interior, and a light and airy texture in every bite.
