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Julie’s Paints Melaka Yellow at Popular Tourist Hotspots

By
Tan Heng Hong
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Transforming the Stadthuys and Melaka River Side area with its new art installation

Melaka, 27 May 2024 – Julie’s painted Melaka town yellow today with an exciting new art installation designed to inject fun and creativity into the town. Featuring over 50 sets of Julie’s branded parasols with stylish tables and chairs, this vibrant art installation is strategically placed at popular tourist spots like Stadthuys and Melaka River Side. This initiative in collaboration with Melaka Historic City Council (MBMB) aims to enhance visitor’s experience in these areas, transforming the iconic landmarks into even more photo-worthy destinations.

Tzy Horng Sai, Director of Julie’s Biscuits said, “As a brand that has proudly called Melaka home since 1985, we are excited to bring something fun and playful to the streets of Melaka. This installation not only adds vibrant colours but is also a way for us to give back to the community by creating a more comfortable space within these popular tourist spots for people to enjoy.”

“Our commitment to community engagement and tourism promotion is at the heart of what we do, and we hope this project will bring visitors joy and benefit tourism in these areas. Our aim with this is to enrich the space and create memorable experiences for both locals and tourists alike,” Sai elaborated.

Brightening up the town, the parasol sets boast shades of cheerful yellow, the brand’s signature colour that symbolises happiness and joy. Each parasol is adorned with whimsical biscuit visuals inspired by the consumer’s favourite Julie’s biscuits, adding a playful and fun touch to the design. The design will also showcase the logos of both brands, highlighting the commitment and partnership of both parties in this project. These artistic parasols can be seen along the picturesque Melaka River Side daily and at Stadthuys on Friday, Saturday, and Sunday.

Full view of Julie’s latest art installation at Melaka Riverside

“We are always looking for ways to enhance the appeal of Melaka as a destination of choice for tourists, and partnering up with a local brand originating from Melaka like Julie’s is a natural fit. These parasol installations will add to the appeal of the Stadthuys and Melaka River Side area and provide more comfort to visitors, especially in our hot and rainy weather. This initiative is timely with the surge of tourists expected this year during Visit Melaka Year 2024. We are hopeful of the positive impact it will have on our community, especially for vendors in these areas and to boost our tourism efforts ” says Datuk Shadan Othman, Mayor of Melaka Historic City Council (MBMB).

This art installation marks the brand’s second contribution to enriching Melaka’s landscape. In 2022, the brand collaborated with globally renowned graffiti artist Cloakwork, creating Julie’s Magnifity, a must-visit photo spot in the form of a colourful mural highlighting the state’s most iconic landmarks in a burst of colour and creativity. With the addition of these new parasol sets, Julie’s continues its commitment to infusing joy into the heart of Melaka, creating lasting memories for all who visit

Do not miss this experience and check out the latest local photo-worthy spots at Stadthuys and Melaka River Side while exploring Melaka! For continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits

Shopee and SMEs launch #ShopeeHaul to Empower Malaysian Women

By
Tan Heng Hong
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Muslimah Fashion Capsule Wardrobe Tailored for Modest to Modern Types

KUALA LUMPUR, 27 May 2024 – Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create a capsule collection tailored for June 2024, in a drive to support local sellers while elevating the confidence of women nationwide. The new 6.6 GayaLitLit #ShopeeHaul wardrobe seeks to provide versatile styling possibilities that can be shopped below RM40 on its platform, especially by Malaysian women from all walks of life.

According to a recent platform study of Muslimah fashion buyers aged 35 to 44 years old on the platform, 7 in 10 Muslimah women who come from mainly rural areas nationwide prioritise comfort first and foremost. When asked how they select their wardrobe, half of these women add to cart items that make them feel confident. Two thirds of those surveyed are motivated to search for new outfits to fit an occasion, or to replace clothes that are worn out.*

Shopee has doubled-down on platform infrastructure and service quality over the last year, and this will meet the key needs of Muslimah fashion shoppers looking to shop online with ease of mind. Shopee’s On Time Guarantee means faster and more flexible delivery options such as next day delivery, instant delivery, and more Shopee self-collection points for Malaysians. Shopee has also expanded its Change of Mind free returns, no questions asked policy for more products and items, during the 15-day Shopee Guarantee period.

“We’re observing very dynamic evolution in Muslimah Fashion trends on Shopee Live where homegrown sellers adapt to their local communities in hyper-localised ways,” explained Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee. “Sellers like Panda Eyes, Lovito, and Zoe Arissa are hosting regular live streams on Shopee Live that convey styling information, product fit, and 360-degree views of huge product assortments so that audiences nationwide can get the information they need online.”

“In collaborating with M2Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store, we’ve crafted a collection where women can recreate multiple, cohesive, looks with a few simple treasured pieces,” commented Ming Kit. “Our modest attire can be layered with edgy outerwear and accessories, so that Malaysian women can express their individuality in everyday occasions from Monday to Sunday in comfort and style.”

Available for women of all skin tones and sizes, the inclusive GayaLitLit #ShopeeHaul collection includes staple outfits that can be styled into three key looks that are ‘in’ this season, according to Shopee’s in-house stylists. The ‘Sis Ranggi’ look for standing out can be achieved with turban style tudung with smart casual pants or skirt and jacket. The ‘Everyday Cantik’ conservative chic of monochrome oversized button-up shirt with pants can be worn from workwear to weekend makan-makan. ‘Anggun Bergaya’ look with proper and elegant neat lines can be achieved by dressing up a maxi dress with a shawl.

In addition to the curation of these outfits, Shopee’s official ShopeeMamak channel is serving up styling advice daily on Shopee Live from 31 May to 6 June 2024, to give styling advice to Muslimah women nationwide for free. In addition to learning from Shopee’s trusted celebrity influencers such as Sasha Abdul Aziz, Sherry Alhadad, and Bella Astillah, audiences can join the styling game and win up to RM3000 in cash.

The #ShopeeHaul collection is available now on shopee.com.my, with prices ranging from RM1 to RM40. The #ShopeeHaul collection, a first of its kind for Muslimah fashion in Malaysia, reflects Shopee’s commitment to help drive marketplace inclusion for SMEs and improve choices available to underserved buyers using technology.

CP Foods Upskills SME Suppliers, Bolsters Stringent Food Production Standards

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) continues bolstering the capabilities of its small and medium enterprise (SME) partners in the food supply chain through the second year of its “PARTNER TO GROW…Sustainably Together” initiatives. The company’s Corporate Food Quality Assurance division organized the “Quality Day Together” workshop, equipping entrepreneurs who supply raw materials, particularly SMEs, with best practices for advanced quality control and food safety standards that meet international criteria for social and environmental responsibility.

This initiative fortifies global consumer confidence while creating opportunities and enhancing the competitiveness of Thai SME entrepreneurs, enabling them to thrive on the world stage. By imparting comprehensive knowledge on quality assurance, root cause analysis in production processes, and systematic corrective measures based on international principles, CP Foods elevates the management of high-quality, safe food ingredient production processes in line with global standards.

Wilailuck Klodpeng, Head of Corporate Food Quality Assurance at CP Foods, emphasized the company’s unwavering focus on continuously nurturing the potential of small business partners and SMEs, which constitute the foundation of their food production chain. This strategic collaboration fosters sustainable opportunities and collective success. This year, CP Foods partnered with the British Standards Institution (BSI) to conduct comprehensive training workshops tailored for business partners engaged in producing food ingredients, seasonings, and packaging materials. These immersive sessions empowered entrepreneurs with invaluable insights into advanced quality assurance methodologies, root cause analysis techniques for production processes, and the systematic implementation of corrective and preventive measures adhering to internationally recognized approaches.

Wilailuck highlighted that this concerted effort aims to elevate the management of high-quality, safe food ingredient production processes, aligning them with rigorous global standards. By equipping its business partners with cutting-edge knowledge and best practices, CP Foods reinforces its commitment to driving operational excellence throughout the supply chain, ensuring consistent delivery of superior products to consumers worldwide.

“These activities underscore the importance of our SME partners aligning with CP Foods’ vision,” said Wilailuck. “Together, we can elevate production standards and raw material quality to meet strict criteria for product excellence and sustainability. Guided by the ‘Good products require good raw materials,’ concept, our collaboration drives food quality and mutual growth.”

Moreover, CP Foods honored three outstanding SME partners with the prestigious Supplier Quality Engagement Awards 2023. This recognizes their commitment to elevating raw material quality and consistently meeting stringent standards. CP Foods also commended three dedicated SME partners for their tireless collaboration in improving and enhancing production processes.

The “Quality Day Together” workshop is part of the “PARTNER TO GROW…Sustainably Together” program, now in its second consecutive year. It underscores CP Foods’ commitment to sustainable sourcing policies, nurturing competitiveness and sustainable practices among its supply chain partners, fostering mutual growth. Through collaborative development, the company aims to enhance SMEs’ operational excellence, social responsibility, and environmental stewardship, driving collective sustainable progress.

Chaithawee Samanya, Managing Director of Chai Charoen Fresh Company Limited, said, “The Quality Together Day activity benefits fresh vegetable producers who must focus on quality, safety, and chemical-free. It helps small operators implement good practices to improve and increase their operational efficiency, enabling them to deliver products that meet CP Foods’ requirements.”

Paisarn Somsri, Managing Director of Ying Paisarn Agriculture Company Limited, added, “CP Foods assists farmer partners in gaining knowledge about international standard production systems and enables them to implement these practices for producing and supplying fresh, clean, safe, and chemical-free agricultural products. Importantly, this helps reduce losses from substandard quality products.”

Pathawee Mapaisarnsin, Quality Assurance Manager at M.P. Food Production Company Limited, added, “The knowledge from experts helps enhance the capabilities of medium-sized raw food material producers, providing them with principles for accurately analyzing and resolving issues that arise. They can efficiently improve and develop their products to meet customer demands. This enables operators to reduce costs and increase revenue.”

 

More premium Gardenia NuMee Signature Mi Segera Perisa Laksa Kari now available

By
Tan Heng Hong
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In Malaysia, Gardenia recently launched its latest Gardenia NuMee Signature Mi Segera Perisa Laksa Kari, a new signature curry noodle. Positioned as a more premium version, Gardenia NuMee Signature is creamier and has a richer aroma to satisfy Malaysians’ taste buds. 

The price for a pack (400g) containing four noodles is RM 6.99.

New Mamee Chef Sarawak Laksa is available for a limited time only

By
Tan Heng Hong
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Mamee Double-Decker has launched Mamee Chef Sarawak Laksa in Malaysia. Available in pack and cup, it delivers a thick texture and is described as offering an authentic taste. However, it is only available for a limited time.

Having authentic instant noodles featuring popular Malaysian flavours gives Mamee Double-Decker an edge when promoting its instant noodles abroad, especially when competing with Thailand’s Mama, Indonesia’s Indomie and Korea’s Samyang and Nongshim.

 

Unveil the TCP Legacy Museum: A landmark that explores the legendary history of global energy drinks and Prachin Buri’s must visit attraction, passing on a legacy of pride from today into the future

By
Tan Heng Hong
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Image credit: TCP Group

8 May 2024 – TCP Group, the manufacturer and distributor of Kratingdaeng (Red Bull), Ready, Som Plus, Sponsor, Mansome, Hi!, Puriku, Sunsnack, and Warrior, is celebrating its 68th anniversary with the grand opening of the TCP Legacy Museum, a gateway to explore the historic success of the global energy drink and TCP Group’s legacy of pride. Positioned as a must-visit destination, the opening ceremony was attended by the Governor of Prachin Buri Province, Mr. Ronnarong Nakornjinda, in Ban Sang District, Prachin Buri Province.

Image credit: TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “On the occasion of our 68th anniversary, we are thrilled to unveil the ‘TCP Legacy Museum,’ a source of pride, showcasing our history and experiences in the energy drink business. This museum highlights the creation of our iconic Kratingdaeng and Red Bull brands, which have captivated people worldwide, the development of high-quality products meeting international standards to become a House of Great Brands, and the establishment of an organizational foundation for sustainable growth, which reflects the vision and determination of Mr. Chaleo Yoovidhya, the founder of Kratingdeang (Red Bull) brand and TCP Group. We hope that the TCP Legacy Museum will inspire students, tourists, and the general public, serving as a new landmark that supports the growth of tourism and the economy of Prachin Buri Province.”Entering its 69th year, TCP Group continues to focus on product excellence to reinforce its House of Great Brands, developing a range of innovative products to meet the unmet needs of consumers, promoting health and wellness, and adhering to the principles of good corporate governance and sustainability to ensure long-term growth and success.

“TCP Group has faced numerous challenges throughout its 68-year history, from its beginnings as a pharmaceutical partnership to its current position as a leading Thai food and beverage company that exports products worldwide. We are committed to advancing with strength and determination, driving our business to become a leader in F&B in Asia. Our mission is to energize, encourage, and refresh people worldwide contributing to a better world for all,” said Mr. Saravoot.

Image credit: TCP Group

TCP Legacy Museum: TCP Group’s pride from the present into the future

After undergoing renovations during the COVID-19 pandemic, the TCP Legacy Museum has officially reopened its doors to the public. The revamped museum features interactive exhibits across seven zones:

  1. The Legacy: Step back in time to 1956 and relive the memorable journey that began when Mr. Chaleo Yoovidhya founded a pharmaceutical partnership and distributed medications under the “TC-MYCIN” brand. He then pioneered a new phenomenon, a Thai energy drink called “Kratingdaeng (Red Bull),” which has become a globally recognized brand. This groundbreaking effort paved the way for the expansion of the “TCP Group” today.
  2. House of Great Brands: Showcasing the range of TCP Group’s products and innovations tailored to the unique lifestyles of today’s consumers. Enjoy an Augmented Reality (AR) experience, where visitors can take photos or record videos interacting with products from around the world.
  3. The Original: Discover the origins of the Kratingdaeng (Red Bull) beverage and the story behind this bottled energy drink through interactive exhibits engaging all your senses – sight, taste, smell, sound, and touch. This zone offers a new perspective in the belief that consuming energy drinks affects health, providing factual information about energy drinks.
  4. Factory in Focus: Explore the modern beverage production process and quality control system that meets international standards and is consistently kept up-to-date.
  5. TCP Sustainability: Join in energizing a better world through the “TCP sustainability framework,” aimed at creating a positive impact, encompassing sustainable packaging development, carbon neutrality, and water sustainability.
  6. World Record: Experience the excitement of Formula 1, with a historical exhibit of the Red Bull Formula 1 racing team demonstrating its driving performance on Ratchadamnoen Road, to honor His Majesty the Late King Bhumibol Adulyadej the Great on the occasion of his 84th birthday in 2010.
  7. Legacy Shop: Shop for unique souvenirs featuring Kratingdaeng (Red Bull) and other TCP Group brands.

The TCP Legacy Museum is located on the premises of T.C. Pharmaceutical Industries Co., Ltd., in Bang Tan Sub-district, Ban Sang District, Prachin Buri Province (Click to view the map.) The museum is open to the public free of charge every Tuesday, Thursday, and Saturday from 10:00 AM to 2:00 PM. Visitors can book their preferred date in advance at: https://tcp.com/about/tcp-legacy-museum/ For further inquiries, please contact: Tel. 037 239 239 ext. 0

New Pocky Baked Cheesecake available at myNEWS outlets

By
Tan Heng Hong
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The new Pocky Baked Cheesecake is now available at myNEWS in Malaysia. Now, you can indulge in the perfect blend of creamy baked cheesecake and crispy biscuit stick. Pocky Baked Cheesecake is available for a limited time only.

Red Bull Energy Sparkling for the new generation finally in Malaysia

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Red Bull Malaysia has finally introduced Red Bull Energy Sparkling, which was first launched in Thailand, followed by Singapore. Red Bull Energy Sparkling is a new range of energy drink that caters to the lifestyles of the new generation and is a beverage that merges energy drinks with refreshments.

The sugar-free Red Bull Energy Sparkling offers consumers a fruity aroma and comes in two flavors: Green Apple and Muscat Grapes and Grapefruit and Pineapple. Some consumers are not consuming energy drinks as they are put off by the taste of Red Bull. The company uses Red Bull Energy Sparkling to recruit more consumers to energy drink by offering a pleasant, easy-to-consume taste that mimicks the taste of soda, which has a wider audience.

In addition to Red Bull Energy Sparkling, Red Bull Malaysia has launched Red Bull Gold in a larger 325ml can to complement its existing 250ml can.

CP Foods Showcases “Kitchen of the World with Sustainovation” at THAIFEX – Anuga Asia 2024

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) proudly reinforces its leadership in the global agri-industrial and food sectors at THAIFEX – Anuga Asia 2024. Under the theme “Kitchen of the World with Sustainovation,” CP Foods addresses the critical needs of food security and sustainable consumption.

Highlighting the event, CP Foods’ “CP Chicken Pocket Sausage and Cheese” clinched the winning award of THAIFEX – Anuga Taste Innovation Show 2024. Additionally, “Cage-Free Eggs” from the U FARM brand were recognized as a recommended product for the event. These eggs, labeled “Carbon Neutral Product,” are Asia’s first carbon-free eggs certified by Thailand Greenhouse Gas Management Organization (Public Organization) or TGO. These accolades exemplify CP Foods’ commitment to innovation and sustainability.

Key products showcased include:
  1. CP Chicken: This product meets the stringent Space Food Safety Standard, ensuring exceptional quality and nutritional value. It is 100% residue-free, enhanced by Probiotic Plus, which naturally boosts animal immunity, thereby ensuring the safety of chicken meat.
  1. MEAT ZERO: Plant-Based Products Produced with ‘PLANT-TEC’, a technique that replicates meat’s taste, MEAT ZERO products are acclaimed for their quality, receiving the Crystal Taste Award from the 2024 World Food Taste Stage in Belgium.
  1. Benja Chicken and Cheeva Pork by U FARM: These innovative meats, raised on Superfoods, are rich in Omega 3, chemical-free, and devoid of antibiotics and growth promoters. They are certified by NSF, a leading product safety certification organization.
  1. Import & Export Products: CP Foods presents a range of premium import and export products, including beef, lamb, cheese, salmon, frozen vegetables and fruits, and beverages. Renowned brands like Authentic Asia, Kitchen Joy, CP Uoriki, Food Fellas, HARVEY BEEF, Woodward, Bravo, Avogrande, Four ‘N’ Twenty, Natra, Remedy, Cuisine 360, and Jade Tiger will also be featured.

CP Foods’ global excellence is further highlighted by the “Superior Taste Awards 2024,” where 16 products were judged by over 200 world-class chefs and sommeliers. This year, MEAT ZERO’s ‘Plant-Based Chicken Nuggets’ and CP Signature Chicken Sausage received the prestigious Crystal Taste Award, having achieved the 3-Star Best award for three consecutive years.

CP Foods is dedicated to providing consumers worldwide with access to quality, safe food that meets international standards and promotes health. The company’s vision of “Kitchen of the Sustainable World” is showcased at THAIFEX – Anuga Asia 2024, held from May 28-31, 2024, from 10:00 a.m. to 6:00 p.m. for business partners and food industry professionals. On June 1, 2024, from 10:00 a.m. to 8:00 p.m., CP Foods will offer products at special prices at booth number 2-U01, IMPACT Challenger Hall 2, Muang Thong Thani.

CP Foods Promotes Sustainable Waste Management to Schools and Communities

By
Tan Heng Hong
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Charoen Pokphand Foods PCL (CP Foods) is proactively promoting the ‘WASTE to VALUE’ approach to schools and communities near its operations to encourage the adoption of the 3Rs principle (Reduce, Reuse, Recycle) for sustainable waste management. This initiative extends to establishing “Garbage Banks” in schools and communities, with the expectation of moving towards a zero-waste society.

Rewat Hathaisattayapong, Head of Feed Business at CP Foods, explained that CP Foods places great emphasis on maximizing resource utilization and minimizing waste throughout the supply chain, aligning with the Circular Economy principle. CP Foods’s 12 livestock feed mills across Thailand have applied the 3Rs principle of “Reduce, Reuse, and Recycle,” and have encouraged employees to focus on waste reduction in their practices.

Witnessing better performance, the company is extending its network to engage schools and communities by sharing knowledge and guidance on waste sorting and turning waste into value. These schemes aim to generate additional income and optimize household expenses. Currently, 4 communities and 13 schools are participating in the project, leading to the establishment of “Garbage Banks” for public benefit.

“CP Foods aims to build collaboration between the company and surrounding communities to create a zero-waste society,” said Rewat. “We demonstrate waste sorting and recycling waste into value through educational activities to enhance public interest and participation in proper waste management. This shows the value of reusing or recycling waste, as well as creating value from waste materials or ‘WASTE to VALUE’, including proper waste disposal to help minimize waste issues, leading to sustainable waste solutions.”

CP Foods collaborates with schools to open space for youth to engage in creative activities through the “CPF Feed Mills Shares Knowledge and Care” project. It shares knowledge of proper waste management, enabling students to put it into actual practice and pass it on to family members. CP Foods Feed Mills also contribute excess materials from factories to schools for producing hydroponic vegetable kits and solar panels.

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