20g Protein, 2g Fat and No Added Cane Sugar in a pack
Kuala Lumpur, 10 February 2025 — Get ready to fuel your fitness journey like never before as OATSIDE unveils its latest innovation: OATSIDE Protein. According to MRNI (Malaysia Recommended Nutrient Intake), a healthy adult should take 1g of protein per kg of bodyweight. For active adults looking to build muscle, the recommended intake of protein could be higher. Yet, many Malaysians are not consuming enough protein, which plays a critical role as part of a healthy diet to build and repair tissues, maintain muscle and support the immune system.
Designed to meet the needs of active lifestyles while overcoming the taste barriers commonly associated with protein drinks, OATSIDE Protein is set to revolutionise the protein market in Malaysia.
Each OATSIDE Protein pack contains 20g of plant-based protein with just 2g of fat and no added cane sugar. As a reference, 3 eggs contain 20g of protein and 15g of fat.
OATSIDE Protein has its protein source from sprouted non-GMO pea protein, which are proteins extracted from peas after soaking in water, without the use of any harsh processing methods like acid hydrolysis. OATSIDE Protein provides complete protein with all 9 essential amino acids and more than 3,000mg Branched Chain Amino Acids (BCAA), and being sprouted means the proteins are more digestible and bioavailable.
OATSIDE Protein comes in 250ml packs and both Vanilla and Chocolate are now available in Malaysia.
Don’t just take our word for it—hear what fitness enthusiasts and early adopters have to say about OATSIDE Protein.
“OATSIDE Protein is a total game changer! I’m obsessed—packed with 20g of protein, BCAAs, and it’s super affordable, all in a pocket-sized package!,” shared Shazmone, Pilates Instructor at Sunday Pilates.
“I love how it has all I need for me to jump start my workout. I no longer need to stuff myself with food and regret having too much food before I start my workout. With the size, I can just pack it up in my bag and have it before my workout. I do see a much faster muscle recovery but that takes time as you have to consistently take it but I love how a small pack of this can give me so much energy to pump me up for a workout. Especially those hefty morning workouts where you are in no mood to eat, this would do the trick!,” said Tatty, Instructor at Fly Project.
“The Chocolate flavour is my favourite—it’s become my go-to for a quick refuel, and it tastes amazing that it feels like a little treat after my workouts!” said Lucas Chew, Badminton Athlete and Content Creator.
“We are thrilled to introduce OATSIDE Protein to Malaysia,” said Benedict Lim, Founder and CEO of OATSIDE. “We’re very proud of the macros in OATSIDE Protein, with each pack containing 20g protein, 2g fat and no added cane sugars. It can be difficult to hit our daily protein needs especially when we’re on-the-go and OATSIDE Protein makes it so much easier. They also taste great with a smooth texture as we blended our signature oat base with high quality sprouted pea proteins.”
OATSIDE Protein, available in both Vanilla and Chocolate flavours, will be hitting shelves in Malaysia this month. You can find it in leading supermarkets and convenience stores such as Qra, MyNews, Jaya Grocer, Village Grocer, AEON, AEON Big, CU Mart, Ben’s Independent Grocer, Lotus’s, and Family Mart. For added convenience, it will also be available online through Shopee, Lazada, and OATSIDE’s TikTok platforms, making it easier than ever to enjoy a delicious protein boost.
Follow @oatside on Instagram and stay tuned for more updates, events, and giveaways.
Captain, the oat brand by Federal Oats Mills Sdn Bhd, has released an interesting oat milk latte featuring two flavours: black tea and oolong tea. The oolong tea oat milk latte is made with Fujian high roasted oolong tea, while the black tea oat milk latte is made with Kenyan and Yunnan black tea. Get yours now here.
From March 21 to 23, The Spring Summer Edition 2025 makes its much-awaited return to the F1 Pit Building, featuring over 320 home grown and international brands — its largest lineup to date
A new room dubbed “The Garage” transforms the space used during the Singapore Grand Prix into a stylish alfresco dining area that can seat over 300 diners, and will feature delectable offerings and sweet treats from a bevy of vendors
Guests can look forward to expanded amenities throughout the event space, such as cozy lounges and coffee in every room and an upgraded nursing area
With a focus on fashion, The Spring Summer Edition 2025 brings with it a curated selection of both emerging and established designers from around the world, with many unveiling exclusive launches at Boutiques
Singapore, 6 February 2025 — Mark your calendars, because Boutiques Singapore will return to the F1 Pit Building with The Spring Summer Edition 2025 from 21 to 23 March! With over 320 local and international brands, the upcoming event promises to be its largest ever. From stylish fashion brands from around the world, to artisanal crafts from independent designers and delectable food and drinks, Boutiques Singapore continues to champion the best of design and innovation from both at home and abroad. This edition, fashion takes center stage, with a curated lineup from renowned designers and fresh talent that bring their sartorial A-game to the F1 Pit Building.
The latest edition introduces The Garage, a brand-new alfresco dining concept on Level 1. The expansive space boasts over 300 seats, and transforms the normally utilitarian 1000sqm space — used during the Singapore Grand Prix by pit crew — into a food haven oozing industrial charm that offers both sheltered and alfresco seating.
Blue Smoke, Khao, Sunbird Brewing, Talula Hill Farms, Tipo Pasta Bar
Diners can look forward to a mouthwatering assortment of food and beverage options, many of which are new to Boutiques Singapore: They include sumptuous smoked meats from the award-winning Asian smokehouse Blue Smoke and hearty rice bowls inspired by Thai flavours from Khao. You can also pick up fresh produce from Talula Hill Farms, which offers sustainably-grown vegetables harvested directly from small-scale farms in Malaysia, or refreshing drinks from local craft brewery Sunbird Brewing. Expect to find tasty food offerings in the other rooms as well, including a Halal-certified pasta pop up by Tipo Pasta Bar in room 3A which can accommodate up to 60 people.
FREY.
Boutiques Singapore welcomes an exciting lineup of new local brands, including activewear brand Sunday Pilates Club, eco-friendly shirt maker Plain Prints Project, Matsu Matcha, offering the unique umami taste of matcha, and Beît Ballout who will be retailing cold-pressed olive oil and more. Shoppers can also explore international brands like Hong Kong-based FREY., known for sustainable luxury business attire for women and Indonesian brand WN White Noise, which crafts bags and pouches from recycled nylon. Additionally, this edition collaboration highlights include a pendant capsule collection by Maverick Made. and Lievik Atelier and wellness innovations from Moom Health with brands like Mr Bucket and Jammy’s.
Del Rio Jewels
Shoppers can also look forward to exclusive new launches from returning brands such as GRAYE that will be launching a capsule collection with SukkhaCitta to support women in local communities and ANAABU that will be unveiling their Eid 2025 collection. Other highlights include Palola’s stiletto collaboration with Amanda Leong, new skincare launches from RE:ERTH, and Del Rio Jewels’ Italian Summer collection inspired by the Amalfi Coast.
The Artground
As part of Boutiques Singapore’s commitment to giving back to the community, they will be supporting two new charities for this edition — The Artground and EQUAL, both of which will be offering experiential and educational programmes for the young and young-at-heart. These workshops run the gamut from photo collage creations, to friendship bracelet making classes.
Beyond shopping, Boutiques Singapore enhances the visitor experience with upgraded amenities. Need a quick pick-me-up? Head on over to the Vinyl Music Lounge in room 2A, hosted by Avant Culture Club. This intimate listening lounge, designed for up to 20 people, allows shoppers to unwind with a record of their choice, soaking in the tunes while enjoying a glass of drink that is tailored to their record choice.
Other areas to check out include the Viewing Lounge in room 3D which boasts stunning views of the waterfront, an ideal spot to relax or mingle with likeminded visitors. Room 3B is also home to the Drinks Lounge, which features an assortment of local beer and spirits from around the world. Parents will also find an expanded nursing area in room 2C for their comfort.
Read on to find out what’s else is in store at Boutiques Singapore: The Spring Summer Edition 2025!
New Brands and Exclusive Collaborations
Mathilde Singapore
The Spring Summer Edition continues Boutiques Singapore’s commitment to diversity and innovation with an impressive line-up of new brands and exclusive collaborations. Visitors can expect to be exposed to a wider range of local brands, with notable debuts of a brand new activewear collection from Sunday Pilates Club, handcrafted leather bags from Mathilde Singapore, stunning jewellery from saint àvia, watches that fuse vintage and modern aesthetics from UBIQ Watches, ultra-premium matcha from Matsu Matcha, as well as cold-pressed Lebanese olive oil from Beît Ballout.
WN White Noise
Boutiques Singapore is also proud to showcase international brands such as FREY., where luxurious business attire meets modern elegance and is made with materials that are suitable for Singapore’s climate. A sustainable international brand to keep a lookout for is WN White Noise — a brand that prides itself on using recycled nylon to craft their bags.
Creative Collaborations at Boutiques
Known as being a dynamic hub that fosters creative collaborations, this edition will also play host to two exciting collaborations. Maverick Made. will be showcasing its brand new collection made in collaboration with Indonesian jewellery brand Lievik Atelier — a unique pendant collection of their new L-zipper wallet and daily tote made from co-forged leather in West Java.
Holistic wellness finds a spotlight with Moom Health, a brand that caters to modern Asian women with natural supplements, which will unveil a slew of collaborations with various vendors. These exclusive launches at include energy gummies, de/bloat cookies, and wellness chocolates, created in collaboration with other Boutiques vendors like Jammy’s (B12 and Green Tea Gummies), Butter Days (Functional Butter), and Mr Bucket (sleep/well Chocolate Bar and Hot Chocolate).
The Boutiques Showcase Grant celebrates groundbreaking creativity and exceptional craftsmanship by spotlighting original, high-quality work that redefines innovation. This initiative underscores Boutique Fairs’ commitment to fostering innovation, supporting local and regional talents, and inspiring the next generation of creatives.
This edition, Boutiques Singapore is proud to introduce five new grant recipients — .bungkus, Plain Prints Project, UBIQ Watches, Sunday Pilates Club, and Apostrophe The Label.
A brand redefining how we see plastic waste, .bungkus looks to repurpose discarded plastic bags into one-of-a-kind accessories that range from bags to raincoats. But .bungkus is more than just a fashion label: It also seeks to empower lower-income communities in Malaysia, thanks to its simple upcycling method. For its commitment to fusing sustainability and fashion, as well as social impact, Boutiques is proud to extend the Showcase Grant to .bungkus.
Plain Prints Project is a slow fashion brand that embraces sustainability, intentionality, and craftsmanship. Each piece is designed in Singapore and made to order, encouraging thoughtful purchasing while also giving customers the time to decide, rather than rushing into trends. Their fabrics are sourced from eco-friendly certified Italian mills, and printed with non-toxic inks that are free from harsh, environment-damaging chemicals. With few menswear brands in Singapore, and even fewer focusing on prints, Plain Prints Project offers a rare alternative — recognising this, Boutiques Singapore selected the brand as a grant recipient to support its unique approach to menswear.
UBIQ Watches
UBIQ Watches, helmed by a creative director with over two decades in the design industry, reimagines timekeeping with vibrant designs that merge vintage aesthetics with modern creativity. Their DUAL Series 01 watch, featuring a dual-timing bezel and vibrant colourways, is a testament to their philosophy of blending function with personality. Following the success of their DUAL Series 01 launch, UBIQ will preview their upcoming titanium field watch, TREK, a modern adventurer’s essential, which will be available for pre-order. This marks the first time Boutiques Singapore has a homegrown watch label in its lineup, recognising the brand for its unique approach inspired by the founder’s desire to create a timepiece that reflects his eldest son’s love for colour, and can be passed down for generations.
Sunday Pilates Club
Sunday Pilates Club brings elegance to activewear with its Sundays at Wimbledon collection, a chic take on tennis-inspired style. From grip socks made with combed cotton to stylish duffel bags, the collection balances aesthetic sophistication and functionality, debuting alongside exclusive discounts and new launches. Boutiques Singapore recognises the brand’s dedication to addressing a gap in the market by elevating grip socks from a basic essential to a stylish must-have.
Apostrophe The Label
Apostrophe The Label was born from a passion for effortless elegance, creating resort and travel wear that lets the modern woman embrace both comfort and style. Inspired by tropical escapes and the ease of vacation living, their designs are suitable for sun-soaked beach days to glamorous poolside soirées. Selected as a grant recipient this year for their commitment to socially responsible practices — designing in small batches and repurposing leftover fabrics for new collections — the brand embodies Boutiques Singapore’s dedication to sustainability and thoughtful craftsmanship.
Tickets to Boutiques Singapore: The Spring Summer Edition 2025 are now available. Early bird tickets are available at $8 until 28 February, while regular tickets are priced at $10 from 1 March to 23 March. Each ticket grants unlimited 3-day access to the event, free entry for children under 12, and one Redemption Perk, redeemable while stocks last.
With Over 1.2 Million Minutes Of Screen-Free Time, The Campaign Proved That Celebrations Are Best When Your Phones Take A Rest.
KUALA LUMPUR, 17 February 2025 – As a brand that champions refreshing social experiences, Heineken® led the charge against digital distractions this festive season—encouraging people to unplug from their screens and reconnect with what truly matters: real, meaningful connections.
Through its bold and innovative “Celebrate Boring” campaign, Heineken® welcomed patrons to step away from their screens, reclaiming an impressive 1,236,047.76 minutes—the equivalent of 858 days—of uninterrupted IRL time. This powerful initiative served as a reminder that Celebrations Are Best When Your Phones Take a Rest.
The campaign redefined our digital habits during festive celebrations, kicking off the year-end season with the Heineken® 404 Boring Meme Challenge to inspire connection and joy. Through the Heineken® 404 Boring Meme, the campaign reminded everyone to focus on reunion dinners, festive gatherings, and cherish moments with family and friends during Christmas, New Year and Lunar New Year—creating lasting memories and bonding over their favourite Heineken®.
Fans were encouraged to “go dark” on social media by sharing the meme and tagging
@HeinekenMY. Even iconic personalities such as Jane Chuck and Mark O’Dea embraced the challenge, leading by example as they temporarily logged off and inspired their followers to do the same. Participants were rewarded with exclusive invites to Heineken®’s Boring Social Parties, which celebrated the joy of disconnecting to reconnect.
The message was simple yet profound: when the phones go offline, real connections come alive.
The campaign expanded further during the festive season, beginning with the Heineken® Boring Brunch on Boxing Day, hosted with a unique flair by Saturday Selects. Guests were prompted to leave their phones at the door and without any distractions, they were immersed in moments of genuine connection over exciting activities—all perfectly paired with a crisp, expertly chilled Heineken®.
As the year came to a close, the Heineken® Boring Year-End Social on 29 December took the celebrations to another level. Amid an energetic scene curated by Motherchuckers, the event offered immersive experiences, feel-good music, and great company—with attendees enjoying a phone-free environment. It was a fitting end to the year, as digital distractions faded away, making room for moments that truly mattered—captured in timeless fashion with film cameras, embracing a touch of old-school charm.
Across pubs and bars nationwide, patrons embraced Heineken®’s message to Disconnect to Reconnect putting their devices aside to enjoy meaningful interactions over a refreshing Heineken®.
The impact extended far beyond the events as more people rediscovered the simple yet
refreshing joy of being fully present with friends and loved ones. By locking their phones in the designated Heineken® Phone Lockers, consumers embraced uninterrupted moments of connection—and Heineken® rewarded their commitment to IRL (in real life) interactions with an ice-cold, refreshing beer.
“At Heineken®, we believe that life is truly better when lived in the moment,” said Joyce Lim, Marketing Manager of Heineken® Malaysia. “In today’s fast-paced, digitally driven world, it’s all too easy to get caught up in endless scrolling. This campaign offers a refreshing change — reminding us to pause, put down the phone, and truly engage with those around us. The overwhelming response showed that people, especially Millennials and Gen Z, are eager for authentic, face-to-face connections. We’re thrilled to have created opportunities for these moments—with the refreshing Heineken® being in the centre stage to every new and shared festive experience.”
The “Celebrate Boring” campaign demonstrated that stepping away from screens is not just refreshing—it’s transformative. From phone-free brunches to unforgettable year-end parties, Heineken® reminded us that the true magic of celebrations lies in meaningful connections. By inspiring people to embrace the moment, the campaign proved one undeniable truth: Celebrations Are Best When Your Phones Take a Rest.
Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We’re all about being responsible — when you drive, never drink. Please #EnjoyResponsibly.
Chery Corporate Malaysia Supports Malaysia Economic Growth, Makes Malaysia Production and R&D Hub For SEA Region
Leading automaker, Chery Corporate Malaysia Sdn Bhd (Chery), will begin exporting vehicles to the Southeast Asia (SEA) market this year. The move is in line with Chery’s vision to make Malaysia its production hub for the region. Chery is the first Chinese brand to begin exporting out of Malaysia.
“Chery is progressing well towards establishing Malaysia as our production and research and development (R&D) hub in Southeast Asia. Expanding our exporting capabilities enhances our production capacity to meet the region’s growing demand. Furthermore, Chery is excited to play a role in boosting Malaysia’s economy, develop local talent and strengthen our supply chain. We are confident in achieving our goal to make Malaysia the leading export hub for Chery vehicles which includes our premium sub-brand JAECOO,” said Chery Corporate Malaysia Executive Vice President, Leo Chen.
The first phase of exports from Malaysia to Vietnam will comprise JAECOO Internal Combustion Engine (ICE) SUVs and Plug-in Hybrid Electric Vehicles (PHEV) with more models and brands to join the list. Exports to other countries within SEA will also follow including Thailand, Brunei, The Philippines and Singapore.
The production for SEA export markets is supported by Chery Corporate Malaysia’s production facility in Shah Alam, Selangor. In preparation to scale-up production for future growth, Chery has also established strategic partnerships with its other local assembly plants in Malaysia.
For the year 2024, the Chery Group achieved record-breaking annual sales of over 2.6 million vehicles, a 38.4% year-on-year increase, with exports reaching 1.1million units, up 21.4% from 2023.
For information on Chery Auto Malaysia visit www.chery.myor follow Chery Malaysia’s Official Facebook page. To learn more about JAECOO, visit JAECOO Malaysia at www.jaecoo.com.my or follow JAECOO Malaysia social platforms.
Bryan Loo proudly displays the franchise agreement with DIL President & CEO Virag Joshi (right). From Joshi’s left are Non-Executive Director Varun Jaipuria and members of the DIL senior management team. With Loo (from left) are Loob Strategy & Portfolio Director Jeremy Tan, Loob adviser Troy Franklin and Loob Financial Controller Quah Seik Lee
PETALING JAYA, 17 February 2025 – Loob Holding Sdn Bhd has signed a master franchise deal with leading Indian Quick Service Restaurant (QSR) operator Devyani International Limited (DIL) to introduce Tealive into India.
The top regional lifestyle tea brand is now entering one of the world’s largest consumer markets, following its successful penetration of the United Arab Emirates (UAE) in October last year.
DIL is India’s largest franchisee for Yum! Brands, operating KFC and Pizza Hut outlets, and the exclusive franchisee for Costa Coffee cafes in the country. In addition, DIL has its own home grown brands, including Vaango, a popular South Indian vegetarian food destination, and The Food Street, a food court concept featuring multiple cuisines under one roof. DIL operates more than 2,000 stores across brands in India, Thailand, Nigeria and Nepal.
Loob Holding founder and CEO Bryan Loo expressed confidence that DIL’s expansive network and F&B expertise would provide a solid foundation for Tealive to grow in India.
“Together with our partner, Tealive will bring our innovative lifestyle tea culture to the land of chai. Our partner knows the local market well and we’re planning significant presence in India, beginning with outlets in the major cities this year,” he said.
With over 950 outlets in Southeast Asia, Mauritius, Canada, and most recently the Middle East, Tealive now looks to bringing its unique blend of tea and innovative beverage culture to India.
India presents a huge market potential for lifestyle tea amongst the young population. This gives Tealive a strategic advantage with its strong branding and Southeast Asian appeal. While India’s tea scene is populated by local brands and individual stores, Tealive’s diverse menu and innovative offerings will cater to evolving consumer preferences.
“Partnering with a strong local operator like DIL gives us the ability to adapt and thrive in India while also extending the Tealive lifestyle to millions of new consumers,” Loo said.
Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited, said: “We are delighted to introduce Tealive, a strong Asian brand, into India, known to have a rich tradition of chai culture. Tealive’s diverse lifestyle tea offerings perfectly align with India’s young and evolving consumer, who are increasingly drawn towards newer categories. Together, we are set to redefine and transform tea experience in the vibrant Indian market.”
Loo emphasised that Tealive would continue its current regional strategy of starting small and scaling up fast with the right market conditions. “With our partners’ local knowledge, industry experience, and extensive reach, we are well-positioned to rapidly expand and promote our unique lifestyle tea culture across India,” he said.
Charity initiative for a good cause: (from left) Palestine Embassy Cultural Officer Mr Raed Alzawbi, SFAM Chairperson Pn Nur Azreen, Euro-Atlantic Managing Director Ms Ebby Loo and Euro-Atlantic Executive Director Mr Eric Goh.
Euro-Atlantic Sdn Bhd, a leading importer and distributor of specialty fruits, vegetables and gourmet groceries has launched a charity initiative to aid Palestinians living in Malaysia.
This initiative, with the support of Malaysian retailers, centres on the sale of premium Medjool dates from Jericho in Palestine.
“Al-Talia” Palestinian Medjool dates – 1 kg packaging
Known as the Diamond of Dates, distinguished by their large size and sweet caramel aroma, their sale is timely, with the approaching month of Ramadan. These Palestinian dates are aptly named “Al-Talia” which beautifully translates to “a dew from heaven”.
“Al-Talia” (a dew from heaven) Palestinian Medjool dates from Jericho
The charity initiative is in response to the financial plight of Palestinians living in this country, comprising refugees and students.
A cheque of RM50,000 was presented to Pn Nor Azreen Jamaluddin, Chairperson of SSEAYP Family Alumni Malaysia (SFAM), by Ms Ebby Loo, Managing Director of the Euro-Atlantic Group.
SFAM is a non-governmental organisation endorsed by the Embassy of the State of Palestine in Malaysia.
This ensures that the contributions are utilised effectively and responsibly to aid those in need within the Palestinian community.
Mr Raed Alzawbi, Cultural Officer for the Embassy of the State of Palestine in Malaysia was present to witness the handover.
Malaysia has long supported the cause of Palestine by extending humanitarian aid to Palestinians in Malaysia and Gaza. While the Malaysian government has recently agreed to cover the fees of Palestinian students at public universities, they as well as Palestinian refugees here, need financial aid for their living expenses.
Last August, a group of Palestinians arrived in Malaysia through a joint effort between the Egyptian and Malaysian governments to receive medical care for injuries sustained during the Gaza conflict.
According to Deputy Foreign Minister Datuk Mohamad Alamin, the government plans to set up a Malaysian Humanitarian Hub in Egypt
Euro-Atlantic’s “Aid Palestine with Dates” initiative is a modest effort towards helping needy Palestinians living here in Malaysia.
“Al-Talia” dates are now available at Jaya Grocer, Giant, Cold Storage and Aeon.
About Medjool Dates
Euro-Atlantic imports the finest premium Medjool dates from Jericho in Palestine. Medjool dates contain antioxidants and nutrients. They are high in fibre and are rich in potassium, manganese, and copper.
KUALA LUMPUR, 14 February 2025 – KL Tigers Rugby Football Club proudly announces the highly anticipated return of the KL Tigers International Rugby 10s, scheduled for 22nd and 23rd February 2025 at the Bukit Kiara Equestrian & Country Resort. This year’s event is particularly exciting with the introduction of a new 15-a-side competition for U15-U17 players alongside the usual 10s format for U6-U14s.
Recognised as one of the region’s premier youth rugby tournaments, this year’s edition will feature 168 teams from Malaysia, Singapore, Hong Kong and Japan, uniting young rugby talents across age groups from U6 to U18, alongside a veterans’ match and a dedicated girls’ Touch Rugby section.
Attila Emam, KL Tigers Club President, said: “With an expected turnout exceeding 7,000
players and spectators, the tournament continues to uphold rugby’s core values of integrity, passion, teamwork, discipline and respect. More than just a competition, it stands as a celebration of community, sportsmanship and youth athletic development in Malaysia.”
A Platform for Growth, Backed by Leading Brands
The KL Tigers International Rugby 10s is proudly supported by esteemed partners committed to growing the sport and fostering young talent:
Tournament Partners: Pos Malaysia, Liberty Insurance, UEM Sunrise, Bank
Muamalat
Club Partners: Yinson Group, Pos Malaysia, AGS, 360 Financial, Bar Roca, Boost
Juice, and Fresh Fruit – X.
Supported By: Ministry of Youth & Sports Malaysia and Malaysia Convention &
Exhibition Bureau (MyCEB) under the Ministry of Tourism, Arts & Culture Malaysia
Their involvement demonstrates the growing corporate support for grassroots sports
development, highlighting rugby’s role in building character, leadership and community
engagement.
Join the Action!
KL Tigers Rugby Football Club invites members of the public to witness the thrill and energy of international youth rugby. Whether you’re a devoted fan or seeking an exciting weekend activity, expect high intensity matches, a vibrant festival atmosphere, a delicious food fiesta and the opportunity to support future rugby stars.
Date : 22nd & 23rd February 2025
Time : 8:00 AM – 4:00 PM
Venue: Bukit Kiara Equestrian & Country Resort
For more information on the KL Tigers International Rugby 10s 2025, including event details
and schedules, please visit www.kltigersrfc.com or follow KL Tigers Rugby Football Club on
social media Instagram: @kltigersrfc and LinkedIn: KL Tigers RFC.
(From Left to Right: Johan Halid (CEO of Yayasan Food Bank Malaysia; Y.A.M Datin Paduka Setia Tengku Zatashah Sultan Sharafuddin Idris Shah, Chairperson of Yayasan Food Bank Malaysia; Norasikin Binti Abdul Rahman, Vice President of Human Resources, Etika Sdn Bhd; Mohd Zurairi Mustafa, Government Liaison, Etika Sdn Bhd)
Beverage Giant Leads the Way in Relief Efforts with Largest Contribution, Reflecting a Legacy of Leadership, Compassion, and Action
KUALA LUMPUR, 13 February 2025 -In response to the devastating floods displacing communities across Malaysia, Etika Sdn. Bhd., a leading beverage company, has stepped forward as the largest contributor of in-kind donations to Yayasan Food Bank Malaysia during this flood season and throughout 2024. The company has provided more than RM250,000 worth of essential products, including dairy-based beverages (Goodday Milk), bottled water (Bleu Mineral Water), and energy drinks (WONDA Coffee)—amounting to over 7,000 cartons or nearly 130,000 bottles and cans.
These contributions support both flood victims and the dedicated volunteers working on the ground, including frontline personnel from APM, BOMBA, PDRM, RELA, and local NGOs who have been tirelessly involved in rescue and relief efforts. Additionally, Etika’s support ensures that responders and affected communities stay hydrated and energised, reinforcing its commitment to meaningful disaster relief initiatives throughout 2024.
This effort aligns with Prime Minister Datuk Seri Anwar Ibrahim’s recent call for private sector organisations to unite to support flood relief efforts. By mobilising essential supplies and manpower, Etika reinforces its role as a reliable partner, committed to uplifting Malaysian communities and serving as a steadfast pillar of support for the rakyat. Moreover, in collaboration with Yayasan Food Bank Malaysia (YFBM), Etika has been a key contributor to this flood relief mission and remains an essential partner in aiding communities in need.
Acknowledging Etika’s contribution, Prime Minister Datuk Seri Anwar said, ‘Etika’s swift action in providing aid reflects its genuine concern and strong spirit of solidarity in supporting the community during these challenging times. Etika’s swift response to this national crisis exemplifies the spirit of corporate Malaysia at its best.”
Etika’s actions exemplify its dedication to working alongside the government and NGOs to alleviate the burden on flood-affected communities and help them rebuild their lives, setting an inspiring standard for others to follow.
“In this moment of adversity, we believe that every small effort counts,” said Mr. Santharuban Thurai Sundaram, Chief Executive Officer of Etika Sdn. Bhd. for Malaysia, Singapore, and Brunei. “The floods have deeply impacted many lives, and it is both our corporate and human responsibility to step up and provide support. More than just contributing products, we believe in being part of the collective effort to help communities rebuild and recover.”
Etika extends its commitment to helping lives beyond being the largest contributor in partnership with Yayasan Food Bank Malaysia, by mobilising a dedicated team of volunteers actively distributing relief supplies to ensure aid reaches affected areas swiftly and effectively. This hands-on effort underscores Etika’s steadfast dedication to making a meaningful difference in times of crisis.
Mr Santharuban continues, “Supporting the communities we serve has and will always be at the heart of Etika’s values and everything we do here. True impact comes from empathy and collective action, especially when the floods have led to unprecedented upheaval and turned the lives of many Malaysians upside down. Whether responding to crises or providing sustained support, Etika is dedicated to helping communities rebuild with care and lasting support.
Continuing a Legacy
Building on its corporate social responsibility (CSR) legacy, Etika has consistently partnered with NGOs and other organizations to maximize its impact on communities in need.
Since 2019, Etika has collaborated with Yayasan Food Bank Malaysia (YFBM), becoming one of its largest contributors during the early days of the COVID-19 pandemic by providing essential support during its critical time. This partnership has grown stronger over the years, enabling both organizations to tackle pressing challenges, including the ongoing flood relief efforts that continue to bring hope and aid to affected communities.
“Our partnerships with NGOs like Yayasan Foodbank Malaysia and other local organisations enable us to create a meaningful and sustainable impact on the communities we serve,” shared Mr. Santharuban. “Utilising our extensive distribution network and strong nationwide presence, we were able to provide effective support to those impacted by this devastation and mobilise our resources to help communities rebuild and recover.”
With more than RM250,000.00 worth of products donated for this round, Etika has built a strong collaboration with Yayasan Foodbank Malaysia and other organisations since 2021, contributing over 12,000 cartons of essential beverage products with an estimated worth of RM430,000.00 to date. These initiatives have bolstered flood preparedness and provided vital aid to vulnerable communities, reinforcing community resilience.
Yayasan Food Bank Malaysia’s Chairperson, Board of Trustees, Y.A.M. Tengku Datin Paduka Setia Zatashah binti Sultan Sharafuddin Idris Shah expressed her sincere appreciation to Mr. Santharuban and his team, stating, “We are grateful to Etika Sdn Bhd for their contributions to flood victims, frontline workers, volunteers, and the wider community through Yayasan Food Bank Malaysia. Our collaboration continues, and every contribution is deeply appreciated..”
Etika’s flood relief initiative exemplifies its steadfast commitment to making a meaningful difference in Malaysian society. Over the years, the company has spearheaded impactful programmes that reflect its dedication to addressing community needs:
The ATLAS Hygiene Aid Initiative: Utilising their innovative vending machine solutions, and working alongside the Bandar Tun Razak Parliamentary Constituency Office, they delivered free sanitary products to 200+ underprivileged women and girls in Bandar Tun Razak, addressing period poverty and empowering communities.”
The RM1 Thirst Quencher Campaign: In partnership with the Minister of Economy under the Inisiatif Pendapatan Rakyat (IPR) program, Etika provided RM1 beverages through over 3,000 vending machines nationwide, featuring healthier options such as Pepsi Black, bottled mineral water, and Revive Isotonic at RM1 only. This initiative ensured accessible, nutritious refreshments while fostering inclusivity and easing economic burdens for lower-income earners.
Partnership with Kechara Food Bank (a division of Kechara Soup Kitchen Society): The
company collaborated with Kechara to address food insecurity by providing refreshments and water, including their recent contributions of 1,175.04 kg of beverages in October 2024 and 100 cartons of Lipton Ice Tea in June 2024 to support underprivileged communities. These initiatives have created a significant impact, benefiting both individuals in need and the wider marginalized community.
This united approach highlights Etika’s dedication to forging strong partnerships that yield lasting change. Each contribution reflects the company’s core values of hope, resilience, and unity in adversity.
As a trusted name in quality and innovation, Etika continues to set the benchmark for corporate responsibility in Malaysia, fostering meaningful connections with the communities it serves.
For more information about Etika Malaysia and its commitment to social responsibility, please visit https://www.etikaholdings.com.
THE SHOE REIMAGINES ARCHIVED RUNNING SHOES WITH MODERN MATERIALS AND TECHNOLOGIES.
7 FEBRUARY 2025, Kuala Lumpur – ASICS SportStyle announces the launch of the GEL-KINETIC™ FLUENT sneaker. The shoe channels are influenced by the ASICS archive and remixed with modern materials and technologies to help provide advanced comfort in everyday scenarios.
When the ASICS SportStyle design team first began the design process, they rediscovered archived running models within the GEL-KINETIC™ and GEL-FLUENT™ series. The iterations within each franchise were popular designs from the 2010s, featuring various elements, like technical welding structures and eyelet constructions. Each of these references are reinterpreted on the shoe’s upper and modified with more technical materials that add depth and texture to the design.
The midsole draws inspiration from the tooling system featured on the GEL-QUANTUM™ KINETIC sneaker. It implements both Scutoid GEL™ technology and FF BLAST™ PLUS ECO cushioning materials. These features are strategically engineered to help provide advanced cushioning and an energized step in everyday scenarios.
Price retailing from RM 779, the GEL-KINETIC™ FLUENT sneakers will be available from 7thFebruary 2025 only at ASICS.COM
To find out more about the GEL-KINETIC™ FLUENT sneaker and the latest technologies, please visit:
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