Home Country Malaysia Nestle goes for family pack Greek yogurt

Nestle goes for family pack Greek yogurt

Image taken at Aeon Big, Mid Valley on 1 September 2014

Nestle Greek yogurt 470g family pack range has been added with the strawberry and peach variants. The strawberry and peach Greek yogurts claim to contain real fruit pieces, low in fat and are sinfully creamy.

The introduction of the two new flavours in early September 2014 represents the only new product development (NPD) by Nestle for its Greek yogurt category in the four months after the introduction of the natural 470g Greek yogurt product in March 2014. The new fruity 470g family pack seems a safe bet for Nestle as it builds upon the success of the natural variant, which served as a testbed for the introduction of other flavours in the 470g format.

The retail price for the 470g peach and strawberry is RM 9.90, while the natural range is priced at RM 9.95 at Aeon Big and Aeon.

Store check at Aeon, Mid Valley, 1 September 2014

What’s next for Nestle Greek yogurt? At the moment, the high price of Greek yogurt has dissuaded many consumers from actually buying Greek yogurt. I suspect Nestle will introduce a four-pack 135g single-serve cup format to make the product appears more value for money.


Please enter your comment!
Please enter your name here