A flawless blend of bold, earthy hojicha and the creamy, wholesome goodness of NUTRISOY Fresh Soya Milk

Singapore, 20 February 2025 –  Smooth, mellow, and aromatic, it is no wonder that Hojicha has surged in popularity in recent years. One of the most popular ways to enjoy this tea is by combining it with milk to create the perfect Hojicha latte. Now, this delicious and comforting beverage is taken to the next level with the new NUTRISOY Fresh Soya Milk Hojicha Latte, offering not only exceptional flavour but also a nourishing experience. This delightful pick-me-up treat is thoughtfully crafted as a delicious and nutritional addition for those on a plant-based diet or for the lactose intolerant in mind.

Hojicha, a roasted green tea with a rich, smoky flavour, has become a favourite among tea enthusiasts around the world. Originating in Kyoto, Japan, in the 1920s, Hojicha is known for its velvety taste which sets it apart from other green teas. This distinct flavour is achieved from a high-temperature roasting process that reduces both caffeine and tannin content, resulting in a milder, more versatile beverage that can be enjoyed by all.

Loved for more than its unique taste profile, Hojicha also offers a range of nutritional benefits. Packed with polyphenols, it has been shown to help lower LDL cholesterol, supporting heart health, while also helping to maintain healthy blood sugar levels. The lower tannin and caffeine content provides a gentler option for the stomach, aiding in better digestion and overall gut health. Additionally, Hojicha’s anti-inflammatory properties contribute to healthier skin, enhancing elasticity and promoting skin renewal.

Fun Fact: Hojicha was originally created by a tea merchant who began roasting excess leaves, stems, and twigs that would otherwise be discarded during machine harvesting. This innovative method not only minimised waste but also created a roasted tea with exceptional taste, making it a sustainable option that resonates with today’s eco-conscious consumers.

Soya beans are a rich source of protein, calcium, iron, magnesium, and B-vitamins, and are the only vegetable source that contains all nine essential building blocks of protein, known as amino acids. They also contain soy protein and isoflavones, which help lower low-density lipoprotein (LDL) cholesterol and triglyceride levels, both of which are contributing factors to cardiovascular diseases.¹

Soya beans are also classified as a low glycaemic index (GI) food due to their high protein and dietary fibre contents. The GI is a rating system for foods containing carbohydrates and it shows how quickly each food affects one’s blood sugar level after consumption of food. Foods that are low GI are broken down more slowly which results in a gradual rise in blood sugar level and this helps keep the body satiated and fuels the body longer, assisting in diabetes and weight management.²

The wholesome and tasty range of vegan-friendly NUTRISOY products are high in plant-based protein, calcium, and vitamin D3 as compared to other soya bean beverages, and suitable for those who are lactose intolerant. Made from superior grade, non-genetically modified (GMO) soya beans with no artificial flavourings and preservatives, NUTRISOY is certified heart-friendly by the Singapore Heart Foundation.

Indulge in a cup of aromatic limited-edition NUTRISOY Fresh Soya Milk Hojicha Latte, crafted for pure enjoyment. This guilt-free treat is lower in sugar, rated B on the Nutri-Grade scale, and carries the Healthier Choice Symbol (HCS) accorded by the Health Promotion Board (HPB). It is halal-certified and can be found at all leading supermarkets, hypermarkets, and convenience stores with a Recommended Selling Price (RSP) of S$2.98 and S$1.87 per 946ml and 475ml pack respectively.

For an elevated experience, NUTRISOY Fresh Soya Milk Hojicha Latte offers endless possibilities for indulgence. To enhance the flavour, a pinch of sea salt can transform the drink into a café-style Sea Salt Hojicha Latte. Alternatively, for the boba tea lovers, add low-calorie konjac jelly to create a guilt-free Boba Hojicha Latte. Whether enjoyed warm or chilled, the delectable NUTRISOY Fresh Soya Milk Hojicha Latte is the ideal beverage to enjoy a moment of bliss at home, at the office or taking a time out.

For more information, please visit www.nutrisoy.com.sg or https://sg.fnlife.com/nutrisoy/. Follow NutriSoy Singapore on Facebook or @NutriSoySingapore on Instagram for more updates.

¹Soya Bean – The Unique Plant Protein. Healthhub.sg, Ministry of Health: https://www.healthhub.sg/live-healthy/190/soya_unique_plant_protein

²What is the glycaemic index (GI)?. NHS: https://www.nhs.uk/common-health-questions/food-and-diet/what-is-the-glycaemic-index-gi/#:~:text=Food%20and%20diet-,What%20is%20the%20glycaemic%20index%20(GI)%3F,is%20eaten%20on%20its%20own.