Greenleaf Food & Beverages, a Malaysian company famous for its 3 layer tea, introduced a new premix tea 3-in-1 at MIHAS 2024. This new product complements their existing ready-to-drink options and offers a more convenient and portable way to enjoy their tea.
The premix tea 3-in-1 comes in the pandan and coconut/gula kelapa and caramel/gula apong flavour.
CJ Foods unveiled its Bibigo instant noodles at MIHAS 2024, the world’s largest halal showcase event in Kuala Lumpur, in September 2024. The JAKIM halal-certified K-Ramyun comprises the following variants:
The unveiling of the instant noodles for the Malaysian market follows the earlier launch of JAKIM-certified halal bibigo Mandu and Hoppang products in early 2024.Â
Spices & Seasonings Sdn Bhd in Semenyih, Selangor, makes the Bibigo instant noodles. Thailand’s A-Best Co Ltd will import them for the Thai market.
PT East Food Indonesia, a la tiao snack manufacturer, unveiled its halal-certified la tiao (latiao) snack at MIHAS 2024, the world’s largest Halal trade show held in Kuala Lumpur, Malaysia.
The company with a manufacturing plant in Tangerang is a subsidiary of Shandong Yucheng Biotechnology Co Ltd from China. East Food Indonesia currently produces la tiao made from cereals and wheat as well as jelly konjac products.
La tiao or latiao is a chewy, spicy and tangy snack. Many la tiao products in Indonesia are imported from China and may not have halal certification. East Food Indonesia offers la tiao certified by the Indonesian halal body, ensuring product quality and safety.
Latiao snacks have penetrated into Indonesia with a report stating that this affordable spicy snack from China is popular in Madiun in East Java.
Despite its popularity, recent reports of health issues linked to the consumption of latiao have prompted the Indonesian Consumers Foundation to call for stricter regulations on unsafe Chinese latiao snacks. Recently, students from SDN Cidadap I Elementary School in Sukaraja District, Sukabumi Regency, experienced adverse health effects after consuming unsafe Chinese latiao.
Aventine Foods Industry Sdn Bhd, which has partnered with Kimlan, the top Taiwanese soy sauce producer since Aventine’s establishment in 2014, showcased its newest JAKIM halal-certified sauces under the KIM’AMA brand at the recent MIHAS 2024.
KIM’AMA offers a range of ready-to-cook sauces and table sauces that help consumers create authentic versions of popular dishes.
KIM’AMA has the following products:
Cooking Sauce series
Table Sauce series
It also has Sweet Soy Sauce (Kicap Lemak Manis) and Sweet Soy Sauce Spicy (Kicap Manis Pedas) in 150g, 400g and 2KG packaging sizes.
We view the launch of KIM’AMA as a strategic move by Kimlan to enter into the halal sauce segment, while offering consumers with authentic local flavours.
KKK Food Corp, the creator of the world’s first crispy flavored water spinach, has introduced a limited-edition ketchup flavored water spinach chip in the Philippines. Get them here now.
Kangkong King offers a variety of flavours, including sour cream, sweet corn, plain, salted egg, spicy, cheese and BBQ.
KKK Food Corp participated in MIHAS 2024 to find distributors for its halal-certified water spinach chips in Malaysia. The company also told us that they plan to reuse the water spinach stalks, which are currently discarded, to create new products.
MILO Singapore is offering a free MILO Cup Clip with purchase of MILO 3-in-1/MILO Gao Siew Dai promotion packs* Collect all 5 cup clips & elevate your MILO moment today. Promotion pack available in supermarkets islandwide. MILO is using collectible cup clips to attract consumers and encourage repeat purchases.
*Only one randomised cup clip in each pack, while stocks last. T&Cs apply.
F&N Singapore has introduced F&N Sparkling Zero, a new sugar-free and calorie-free sparkling drink. It’s now available in Korean Peach and Lemonade flavors exclusively at 7-Eleven.
F&N reported in its 2023 annual report (fiscal year ended ended 30 September 2023) that there had been a 61% reduction in sugar index (grams of sugar content per 100 ml) since 2004 for beverage products across Singapore and Malaysia.
Over 73% of F&N’s ready-to-drink products now contain less than 5g of sugar per 100ml in Singapore and Malaysia.
Mondelez has released a better-for-you version of its popular Tang powdered juice in the Philippines. The new Tang Fruit + is naturally sweetened with stevia without added sugar.Â
In the Philippines, the government taxes sugar-sweetened beverages (SSB) containing sugar and artificial sweeteners at PHP 6 per litre and SSB containing high fructose corn syrup at PHP 12 per litre. Drinks sweetened with coconut sugar or stevia are exempt from the tax.
Tang Fruit + offers 100% of the dietary needs for vitamin C and is a high vitamin D and zinc source.Â
Mondelez has also launched limited-edition Tang Strawberry Lemonade and Tang Mixed Berries Lemonade with Toy Story characters on the packaging. The limited-time offer is available from 1 August 2024 to 31 December 2024.Â
Knorr Philippines has made its Arroz Caldo Mix and Beef Goto Mix more accessible with the launch of convenient sachet versions. This allows consumers to enjoy these delicious porridges anytime, anywhere. The affodable sachet version offers an additional option to the bowl version.
EB Group of Companies, Malaysia’s leading Halal frozen food supplier, has introduced EB Kranch, a new line of air-fryable frozen products. Nine of the eleven new products are now available to Malaysian consumers, with six already on shelves in Singapore.
EB Kranch products are specifically crafted for air-frying, delivering the perfect juiciness and crunch every time. The company aims to elevate EB Kranch to the number one brand of air-fried frozen products among all households.
EB Kranch’s focus on oil-free cooking and a short cooking time aligns with ESG’s goals of promoting energy efficiency and reducing environmental impact.
The EB Kranch product range includes :
EB Kranch is available at FairPrice and Sheng Shiong in Singapore. In Malaysia, EB Kranch will be available to consumers at Aeon Big, Aeon Max Value, Aeon, Mydin, TF Value-Mart, Billion and more.
EB is capitalising on the rising popularity of air fryers. While many processed food manufacturers have adapted their products for air frying, few have prioritized air frying in their marketing and communications.
EB’s focus on air frying will require increased R&D efforts to optimize their products for this cooking method. The company can learn from South Korean companies, which are leaders in the air-fryer market. The growing popularity of air frying may also encourage other food manufacturers to introduce air-fryer-friendly condiments.
