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TWG Tea offers visual pleasure to tea drinking with the adorable Tea Teddies

Image credit: TWG Tea

TWG Tea has unveiled its limited edition Tea Teddies, elevating the tea-drinking experience to a new level. These exquisite tea-infused candies are crafted with rare white tea and melt when they come into contact with hot water. Tea Teddies can also be consumed as a snack on their own.

For a hot beverage:

  1. Add 200ml of pure, simmering water into a TWG Tea Mug.
  2. Drop 2 Tea Teddies into the mug.
  3. Stir well.
  4. Ensure Tea Teddies have dissolved before serving.

For an iced beverage:

  1. Add 200ml of pure, simmering water into a TWG Tea Mug.
  2. Drop 4 Tea Teddies into the mug.
  3. Stir well until Tea Teddies have dissolved.
  4. Fill up an iced tea glass with ice cubes.
  5. Pour the hot beverage into the iced tea glass.

The Tea Teddies come in Strawberry, Blueberry, Apple & Grape, Raspberry & Vanilla and Mango & Orange.

TWG Tea uses Tea Teddies to excite tea-drinking by captivating the visual senses. 

JerHigh X Cullen & P’Jung Introduce grain-free diets for Your Beloved Dogs

JerHigh, a leading brand in the pet food sector, is introducing JerHigh MORE, a grain-free formula for dogs. Alongside this launch comes the introduction of its newest ambassadors, Cullen & P’Jung, well-known figures from the popular YouTube channel Hateberry. Their ambassadorship reflects their purely love for pets, evident in their content, and serves as a platform to convey JerHigh’s dedication to providing top-quality products for pets.

Kitisak Limamphai, Managing Director of International Pet Foods Co., Ltd., shared the company’s commitment to collaborating with veterinarians to develop pet foods that meet the diverse health needs of dogs of all breeds and ages. The latest offering, JerHigh MORE Grain-Free, is crafted without corn or soybeans, reducing allergy risks. It is also free from sugars and artificial colors, delivering complete and balanced nutrition to enhance coat health and skin condition.

“This year, JerHigh continues to delight pet lovers by partnering with Cullen and P’Jung, who share a profound affection for pets. Their travels always include JerHigh pet food and snacks, ensuring a joyful experience for their furry companions. We’re excited to collaborate with them and share the love for JerHigh with their followers,” said Kitisak.

Cullen and P’Jung expressed their enthusiasm for working with JerHigh, highlighting their genuine love for dogs. They noted JerHigh as their preferred brand for pet food, ensuring their pets’ happiness wherever they go.

JerHigh MORE Grain-Free offers various formulas suitable for dogs with different dietary needs, including chicken, chicken and liver, and salmon, suitable for all dogs aged three months and above. The products are available at leading supermarkets, convenience stores, and pet shops nationwide, as well as online through JerHigh’s official channels on Facebook, Line, and their website.

JerHigh serves as a conduit connecting pet owners with their beloved companions under the concept of “Feed me with love,” treating pets as integral family members. The company is dedicated to developing innovative pet food certified by AAFCO standards, equivalent to human food, utilizing modern technology and high-quality ingredients to ensure pets’ health and longevity.

Q&A with Jake Berber, co-founder and CEO of Prefer, Asia’s first bean-free coffee maker

We have a chance to speak to Jake Berber, co-founder and CEO of Prefer, the maker of Asia’s first bean-free coffee, at the recent FHA-Food & Beverage 2024 in Singapore. Here is what he has to say about Prefer and the future plans for the brand.

(left to right) Prefer is made up of Texan-born former neuroscientist Jake Berber and Singaporean food scientist Tan Ding Jie

Mini Me Insights: What gap in the market did Prefer aim to fill with its launch?

Jake: While coffee remains a beloved global beverage, its cultivation is threatened by climate change. At the same time, global demand is rising; this means coffee is getting more expensive and will continue to. We saw an opportunity to create a delicious and satisfying coffee experience without relying on traditional coffee beans. This approach addresses the growing demand for sustainable alternatives as climate change reaks havoc on the food and beverages we love.

What’s the story behind the name Prefer? How did it come to be?

Prefer is short for “precision fermentation,” the technology that we used when we began the company. In addition, we hope Prefer instills a feeling of preference for our product. It’s a subtle nudge towards a delicious, affordable, and sustainable option.

Can you tell us the ingredients in Prefer and where those ingredients come from?

Prefer’s bean-free coffee leverages a unique blend of upcycled ingredients. These include day-old bread from Gardenia, soy pulp from Mr. Bean, and spent barley grains from local breweries.

Which Prefer-branded products are available and where can I buy them?

Currently, Prefer’s provides coffee grounds, bottled lattes, and coffee concentrates served in cafes, bars, retailers, and e-commerce in Singapore. We are actively expanding our distribution network and exploring the possibility of retailing in supermarkets For the most up-to-date information on availability, please visit our website at [prefer.coffee].

Are there any exciting developments or new directions planned for Prefer?

Yup! Our expertise in bioflavors extends far beyond coffee. We plan to research and develop sustainable alternatives for other climate-threatened flavor profiles, such as cocoa, vanilla, and citrus. This expansion into a broader range of bioflavors signifies our commitment to building a more resilient and environmentally friendly food system.

What is Prefer’s current funding status, and how are the allocated funds being used? Are there any anticipated needs for further investment in the future?

Prefer is fortunate to have secured US$2 million, led by Forge Ventures. These funds are being strategically allocated to fuel research and development of our bioflavors technology, expand production capacity, and establish key partnerships within the food and beverage industry. As we pursue our ambitious growth plans, we anticipate the need for further investment in the future. We are confident that our innovative approach and commitment to sustainability will attract future investors who share our vision.

Can you describe Prefer’s ultimate business model – will it focus on retail sales or B2B partnerships?

Prefer envisions a business model that leverages B2B partnerships with the biggest F&B companies in the world seeking more affordable and sustainable flavours and ingredients. In the nearer future, however, we plan to expand our online presence and explore retail opportunities to make our products more readily available to consumers. However, building strong B2B relationships remains a core focus. We see immense potential in collaborating with cafes, restaurants, food service providers, and even other food and beverage companies to integrate our products into a wider range of products. This combined approach will allow us to maximize our impact and accelerate the adoption of sustainable food and beverages.

 Prefer ready-to-drink is now available

Click here to buy Prefer Oat Latte (Decaffeinated) and Prefer Oat Latte (Caffeinated) from its official online store in Singapore.

Prefer Oat Latte (Decaffeinated)

Ingredients: Water, Oat Milk, Bean-Free Coffee (Soy, Barley, Bread, Maize, Quinoa), Caramel

Prefer Oat Latte (Caffeinated

Ingredients: Water, Oat Milk, Bean-Free Coffee (Soy, Barley, Bread, Maize, Quinoa, Caffeine), Caramel

ArtScience Museum presents two exhibitions focused on iconic Mexican artist Frida Kahlo

Visitors can pay tribute to Frida Kahlo at The Altar, where her image presides surrounded by a flower arch that represents the gateway between the world of the living and the dead

Part of the season Frida Forever, the shows chronicle the artist’s incredible life and legacy

SINGAPORE (2 May 2024) – Two fascinating exhibitions celebrating the vibrant and
extraordinary Mexican artist and cultural icon Frida Kahlo are set to open at ArtScience Museum as part of a season titled Frida Forever, from 4 May to 1 September.

Known as one of the most influential artists of the 20th century, Frida Kahlo defied social norms throughout her life, exploring themes of identity, gender, and politics with raw honesty and intensity.

The Frida Forever season continues ArtScience Museum’s ‘Year of Extraordinary Women’ – a year-long celebration of the stories of women who have challenged narratives, defied
expectations, and transcended conventions. The exhibitions and programmes in Frida Forever take a distinctive approach by focusing on the biographical story of Frida Kahlo. Through immersive displays, historical artefacts, film screenings, symposia and workshops, the season provides a deeper understanding of Frida Kahlo not just as an artist but as an individual whose life experiences deeply influenced her creative process.

The season features the Southeast Asian premiere of Frida Kahlo: The Life of an Icon,
developed by Layers of Reality and Frida Kahlo Corporation, alongside the world premiere of Laid Bare: Frida’s Inner World, which is curated by ArtScience Museum in collaboration with Frida Kahlo’s great-niece Cristina Kahlo Alcalá and renowned curator, Circe Henestrosa. Together, these two exhibitions offer visitors a comprehensive look at Kahlo’s remarkable journey beyond the canvas.

Recognisable symbols often seen in Frida’s work include monkeys, skulls, flowers, sharp objects, animals and fruit

Despite a life marked by physical suffering which began with polio in her childhood and later a severe accident that caused lifelong complications, Kahlo channeled her experiences into her art. At the heart of Frida Forever, the exhibitions explore the interplay between Kahlo’s medical challenges, her exuberant embrace of Mexican culture, her revolutionary zeal, and the passions that defined her life. The season also includes a virtual reality (VR) experience that offers fresh perspectives on Kahlo’s artistic imagination, as well as a newly commissioned installation by Mexican artist and curator, Lidia Riveros, that celebrates Kahlo’s cultural heritage and the motifs in her art.

“As part of our ‘Year of Extraordinary Women’, ArtScience Museum is thrilled to launch Frida Forever, a new season about the life of the iconic artist Frida Kahlo. Frida is one of the most wellknown artists of the modern era, but beyond her exceptional body of work, the trials and tribulations of her life projected her into the position of a cultural and feminist icon. Within this season, we are taking an unusual approach to exploring Frida’s story, focusing on the intersection of art and medicine. Frida was able to draw on vast reservoirs of strength and resilience to transform her medical conditions into artworks of verve and vigour, and passion and poetry. Her art emerged not in spite of her physical challenges, but because of them. Her portrayal of her own body, laid bare and damaged, transcends personal suffering and speaks to the ability of art to serve as a vehicle for healing and self-discovery. Frida’s story draws attention to the often invisible experiences of those living with disabilities and is a testament to the resilience of the human spirit,”
said Honor Harger, Vice-President of ArtScience Museum at Marina Bay Sands.

“Frida Forever is for anyone who feels different, for those who embrace themselves in any
circumstances, and maintain a love of life in spite of adversity. With this season, we hope to foster tender moments of connectedness and find that little bit of Frida that exists in each one of us,” she added.

“I am so excited to see Frida Kahlo’s legacy come to life in this wonderful Frida Forever season at ArtScience Museum in Singapore. I have no doubt that the exhibitions will bring audiences closer to the life of an extraordinary woman and incredible artist. It has been a great have been delighted to work with the curatorial teams involved,” said Circe Henestrosa, curatorial advisor for Laid Bare: Frida’s Inner World.

For more information on Frida Forever, please visit https://www.marinabaysands.com/museum/frida-forever.html

Beyond Human Touch: AI is Ushering in a New Era of Hospitality

In Asia, the hospitality industry is riding on the cusp of a world where AI becomes your partner in crafting extraordinary guest experiences.

At HSMAI’s upcoming Futures AI Workshop, visionary leaders are gathering to explore how to apply the transformative power of AI as a strategic tool that redefines the guest experience of their hotels.

In the past decade, great emphasis has been placed on personalization. Today we’re entering an era of hyper-personalization. For example, AI can help hotel managers to curate a bespoke spa experience, offering a visual experience of your service through stunning AI-generated imagery. It can also help offer a guest experience beyond booking a room, to the extent that they can co-curate their ideal stay, leading to the seamless integration of housekeeping robots to anticipate their needs.

The Futures AI Workshop offers hotel leaders a three-pronged approach:

  1. Unveiling Hidden Potential: Today’s there’s a treasure trove of cutting-edge AI advancements waiting to be harnessed. Guests can explore their rooms before arrival with 3D virtual tours, and AI-enhanced videos can showcase a hotel’s unique offerings, to stand out from competitors.
  1. Cultivating Innovation: Spark creative problem-solving to harness AI to address real guest needs. Think AI-powered check-in kiosks for seamless arrivals, or personalized room temperature adjustments for unparalleled comfort.
  1. Building a Strategic Roadmap: No longer settle for a patchwork of isolated solutions. Instead, craft a comprehensive AI strategy that seamlessly integrates with the entire guest journey, from booking to check-out. Leverage guest data to personalize AI interactions and anticipate needs at every touchpoint.

Beyond the guest experience, the Futures AI Workshop will also teach hospitality leaders to leverage AI to bring operational efficiency to unprecedented heights. It’s an essential opportunity to thrive with competitive edge.

About Joshua Ryan-Saha

The Futures AI Workshop is hosted by Joshua Ryan-Saha. He is the Director of Traveltech at the University of Edinburgh’s Futures Institute, where he leads the application of data-driven innovation for the tourism, travel, hospitality and festival sectors. He previously worked at The Data Lab, leading programmes to improve data science skills across Scotland. He joined from Nesta where he established the £10m Longitude Prize, which featured on BBC Horizon’s 50th Anniversary Episode. Before joining Nesta in October 2013, Joshua worked in Bosnia and Herzegovina developing and delivering projects related to constitutional reform and reconciliation.

 

Nestlé Malaysia Presents KitKat® Dark Borneo, First Ever KitKat® Made with Cocoa Beans from Sabah and Sarawak!

Yang Berhormat Datuk Seri Johari Bin Abdul Ghani, Minister of Plantation and Commodities, alongside the leadership team from Nestlé and the Malaysian Cocoa Board, inaugurated the KitKat® Dark Borneo. From left to right: Yang Berbahagia Dato’ Razali bin Mohamad, Deputy Secretary General (Plantation & Commodity); Yang Berbahagia Dato' Abdul Hadi bin Omar, Deputy Secretary General, Ministry of Plantation and Commodities; Yang Berhormat Datuk Chan Foong Hin, Deputy Minister of Agriculture and Food Security; Yang Berhormat Datuk Seri Johari Bin Abdul Ghani, Minister of Plantation and Commodities; Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia; Yang Berbahagia Datuk Dr. Ramle Bin Hj Kasin, Director General of the Malaysian Cocoa Board; Ms. Carlota Casellas, Business Executive Officer of Nestlé Confectionery; Yang Berbahagia, Dato’ Adnan Pawanteh, Pengarah Eksekutif, Executive Director, Group Corporate Affairs Nestlé Malaysia

The new KitKat® is the first result of the partnership with Malaysian Cocoa Board to accelerate cocoa farming development in Malaysia

Negeri Sembilan, 06 May 2024 – In line with its ongoing efforts to localise its ingredients supply chain, Nestlé Malaysia has just unveiled its latest innovation: KitKat® Dark Borneo, made exclusively using cocoa beans grown in Sabah and Sarawak. The beans are sourced through the Nestlé Borneo Cocoa Initiative (NBCI) launched in September last year. NBCI is a strategic partnership between Nestlé Malaysia and the Malaysian Cocoa Board (MCB) to expand the Company’s Farmer Connect program to East Malaysia.

This is the latest farming venture by Nestlé Malaysia to support better and more sustainable agricultural practices, contributing to the nation’s food security and improved livelihoods for the farmers involved, through the various Nestlé’s Farmer Connect program. Indeed, since 1985, the Company has been actively engaged in the planting of local chilis and rice in several states. More recently, since 2019, the company is also leading the expansion of coffee planting in Kedah and in Kelantan. Finally, the expansion through NBCI to East Malaysia offers great opportunity to develop cocoa local supply building on the favourable soil and weather conditions in Sabah and Sarawak, whilst contributing towards positioning Malaysia back in the global supply landscape for this highly valued crop.

Using Trinitario cocoa beans grown in Borneo’s fertile volcanic soil and tropical rainforest climate, which goes through a careful fermentation and sun drying process, the KitKat® Dark Borneo with 52% cocoa content strikes a perfect balance of rich and creamy taste, with unique fruity notes that give the product a very distinct and sophisticated personality. KitKat® Dark Borneo is part of the KitKat® product range produced at the Halal-certified Chembong industrial complex in Negeri Sembilan. Recently equipped with a new Biomass Boiler plant which significantly reduces greenhouse gas emissions, this facility is one the largest Nestlé confectionery plants in Asia, and plays a pivotal role as an export manufacturing hub to all ASEAN markets and other destinations.

(Left) Yang Berhormat Datuk Seri Johari Bin Abdul Ghani, Minister of Plantation and Commodities and (Right) Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia, engaging in the launch gimmick, demonstrating the ‘from bean to bar’ process for KitKat® Dark Borneo.

At the official launch event, held at the Malaysian Cocoa Board in Nilai, Negeri Sembilan, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad said, “The KitKat® Dark Borneo launch is part of our commitment to advancing local and sustainable sourcing through Nestlé Malaysia’s Farmer Connect program, which has now expanded into East Malaysia and goes beyond our current engagements involving chili, rice and coffee agricultural development. This initiative makes tangible our vision of “better farming, better lives, and better cocoa”. Our approach includes implementing Regenerative Agriculture practices like agroforestry and intercropping, which helps to ensure the soil health for the long run, as well as develop the crop yield, which helps in boosting the local farmers’ income. We believe that KitKat® Dark Borneo, in addition to a great tasting and high-quality confectionery, is a great example of how private-public partnerships can bring about positive change and improved opportunities for economic development for the local communities. Ultimately, KitKat®’s promise of “having a ‘good’ break gets its full significance when it benefits everyone, from the cocoa farmers to the many chocolate-loving Malaysians”.

The launch event was graced by the presence of Yang Berhormat Datuk Seri Haji Johari Bin Abdul Ghani, Minister of Plantation and Commodities of Malaysia, who remarked, “Malaysia has great potential to integrate into the global cocoa market, which is currently highly dependent on few cocoa producing countries in the world. Our Ministry, together with the Malaysian Cocoa Board are committed to not only revitalising, but also enriching our cocoa industry. It is our task to reenergise the upstream and downstream sectors, ensuring that our approaches not only increase income generation but also instil environmental stewardship among our communities.”

He continued, stressing the importance of innovative initiatives in tackling industry challenges. “Malaysia was once a thriving cocoa-producing nation, and there are vast opportunities for us to infuse technology and product innovation to elevate our production levels. Therefore, effort such as this by Nestlé KitKat® to support Borneo growers in improving their lives and the quality of their products through Nestlé’s sustainability plan are crucial.”

Local farmer introducing the Borneo’s Trinitario cocoa to representatives from Nestlé and the Malaysian Cocoa Board.

At the launch event, KitKat® also paid tribute to the hands that crafted the KitKat® Dark Borneo – the cocoa farmers from both Sabah and Sarawak. Additionally, there was a demonstration of cocoa tree pruning and cocoa bean fermentation process by the farmers, which is the crucial step in producing high-quality cocoa.

For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia

F&N MAGNOLIA and THE GARFIELD MOVIE are serving up purr-fect tasty goodness!

Singapore, 6 May 2024  –  F&N MAGNOLIA has launched an exclusive array of products featuring the upcoming animated film The Garfield Movie, opening in cinemas on 22 May 2024. The trusted dairy brand loved by many since 1937 has been a staple at breakfast tables in many Singaporean households, nurturing generations with nutritious and delicious dairy products for more than 85 years.

On top of being known for its wide range of milk variants designed to cater to consumers’ diverse needs and preferences, F&N MAGNOLIA is also noted for its commitment to consistently excite the market with trendy limited-edition flavours or collaborations, truly putting the GOOD in mornings for families and milk lovers.

Enjoy a glass of chilled tasty goodness and get all the wholesome benefits of milk! According to Healthhub.sg, milk is not only an excellent source of calcium and phosphorus which are essential for the maintenance of strong bones and teeth, it is also rich in protein, B Vitamins, and fortified nutrients which plays a crucial role in the development of the human body1.

There is nothing better than indulging in the all-time-favourite dessert – ice cream in the hot weather. Refreshing and creamy, delight in F&N MAGNOLIA’s wide array of frozen confectionery which can be savoured on its own or enjoyed with bread, wafer, waffles, floats and many more.

From now onwards, the purchase of F&N MAGNOLIA dairy products at participating leading supermarkets and hypermarkets, is accompanied by limited-edition ice cream mugs and tote bags adorned with Garfield from The Garfield Movie. Terms and conditions apply, while stocks last. Please refer to promotion details below:

F&N MAGNOLIA Limited-edition The Garfield Movie Ice Cream Mugs

  • With minimum purchase of S$20 F&N MAGNOLIA Ice Cream products in a single receipt
  • From now to 30 June 2024, at selected retail outlets and supermarkets, while stocks last

F&N MAGNOLIA Limited-edition The Garfield Movie Tote Bags

  • With the purchase of 2 x 946ml F&N MAGNOLIA pasteurised milk or 700ml F&N MAGNOLIA yoghurt smoothie
  • From now to 31 May 2024, at selected retail outlets and supermarkets, while stocks last 

F&N MAGNOLIA products are halal-certified and can be found at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops. Redeem your limited-edition The Garfield Movie merchandise at selected stores today!

For more information, please visit the following official websites and social media platforms:

●       Official website: www.magnolia.com.sg

●       F&N Life: https://sg.fnlife.com/magnolia

●       Instagram: https://www.instagram.com/fnnmagnolia/

●       Facebook: https://www.facebook.com/magnoliasg

1.      “5 Benefits of Drinking Milk”, Healthhub.sg, https://www.healthhub.sg/live-healthy/1495/dear-dairy

A Mother’s Day to Remember with Elevete Patisserie’s Sweet Treats

KUALA LUMPUR, 6 MAY 2024 — Elevete Patisserie is thrilled to announce its exclusive Mother’s Day Collection, a tribute to the sweetest love of all. This year, Elevete Patisserie invites you to celebrate the queen of your heart with a selection of confections that promises to elevate the art of gifting. The Elevete Patisserie Mother’s Day Collection is available for purchase from now until 19th May 2024. All of Elevete Patisserie products are halal-certified.

Mom’s Love Bouquet Designer Cupcakes | RM 148.00

Can’t choose between getting a flower or cupcakes for Mother’s Day? Why not both! Elevete Patisserie offers the Mom’s Love Bouquet Designer Cupcakes priced at RM 148.00, a combination of both, perfect for warming her heart. The bouquet features seven beautifully decorated cupcakes bursting with new vibrant flavours of Vanilla Raspberry and Raspberry Red Velvet, together with our best sellers, Pandan and Salted Caramel Chocolate

Raspberry Rose Lychee Sugee Cake | RM 98.00

Elevete Patisserie presents the Raspberry Rose Lychee Sugee Cake, priced at RM98, as a centrepiece of its celebratory collection. For those who cherish the timeless appeal of classic confections, this cake offers a luxurious twist on the traditional sugee cake. Each slice is a symphony of flavours, with the rich, buttery foundation of the cake complemented by the zest of mandarin peels and the crunch of almonds. The experience is elevated by a layer of tangy raspberry jam, delicately perfumed with rose essence, creating a sophisticated dessert that is as memorable as it is delicious. 

Strawberry Tart | RM 118.00

Discover the delight of Elevete Patisserie’s Strawberry Tart, available for RM118. Crafted with an almond flour crust and layered with lemon chiffon sponge and strawberry compote, it’s topped with whipped mascarpone and fresh strawberries. A tribute to the nurturing love of mothers, this tart is a piece of art in every bite.

Strawberry Mousse Entremet | RM 158.00

Celebrate Mother’s Day with the splendour of Elevete Patisserie’s Strawberry Mousse Entremet, priced at RM158. A luxurious twist on the classic strawberry shortcake, this dessert is a visual and sensory delight. It features layers of fluffy lime chiffon sponge and airy mascarpone mousse, interlaced with tangy strawberry compote and enriched with raspberry white chocolate mousse. Presented as a delicate blossom, this entremet is the perfect way to express your appreciation for the most special woman in your life.

Availability

  • Available from now until 19th May 2024.
  • Same-day deliveries begin from 5 May 2024 – 19 May 2024.

Reinventing Retirement: Unlocking The Next Chapter Through Health And Independence

In conjunction with the Parents’ Day celebrations in May and June, Signature Market has launched a campaign offering advice and tools to Malaysians planning their second chapter.

Kuala Lumpur, 3 May 2024 — This year, to further showcase the brand’s commitment to community building across all demographics, Signature Market has launched a Parents’ Day campaign targeted towards helping Malaysians who are planning for their retirement or are looking for ways to stay healthy and maintain their independence post-retirement. In addition to a specially curated kit designed to give older parents the tools needed to help them kickstart their next chapter to its full potential, the brand also hosted a day of sharing featuring medical experts, financial wellness experts, and key community members for its customers.

The world is currently witnessing an ever-growing aging population and Malaysia is no stranger to this phenomenon. According to the Department of Statistics Malaysia, the country saw an increase of 0.2% in the 65 years and above age group from 2022 to 2023, encompassing roughly 2.5 million people. And as society continues to age, the need for our elders to adopt an enriched, purpose-driven approach to the golden years becomes even more essential.

As a way to bridge the gap between experts and the community, Signature Market hosted an event on 27 April 2024, Craft One’s Second Life Story, featuring profound insights from wellness entrepreneurs, aged-care professionals, and medical specialists — shedding light on transforming retirement into a dynamic period of personal and social growth. During the event, guests heard speeches from Dr. Ong Shiau Ying, Medical Director and Founder of Perfect HealthcareDr. Yek Chu Jie, Medical Officer of Perfect Healthcare Clinic, and Jenny Lim, Resource & Training Manager of Alzheimer’s Disease Foundation Malaysia (ADFM). In addition to the speakers, guests were also able to hear from Nancee Vincent, a seasoned wellness entrepreneur, and Michael Yong, an aged-care specialist in the panel discussion.

Covering topics ranging from preventing osteoporosis, the importance of oral health for general well-being, and understanding dementia, guests were able to learn about the different health and wellness factors that come into play when ageing. The guest medical experts also taught guests how to craft a lifestyle that can give them the best quality of life in their second chapter through a combination of mental, physical, and even financial wellness.

Aside from the community event, Signature Market also introduced the “Blooming Sunshine Gift Box” in conjunction with Parents’ Month — offering more than just a collection of items but also an invitation for everyone to actively practise self-love through nurturing the mind, body, and spirit. Priced at RM100, each gift box includes 15 thoughtfully curated items from Signature Market, Plant Origins, Blackmores, Healthland, iQiyi, ecoBrown, Beacon Mart, Silky Professional and the campaign’s official event partner, PERFECT Healthcare — united in their commitment to promoting holistic health.

For this campaign, Signature Market also collaborated with the Alzheimer’s Disease Foundation Malaysia (ADFM) — a vital part of the “Blooming Sunshine Gift Box” initiative highlighting the brand’s dedication to enriching lives.

This partnership aims to provide support to those affected by Alzheimer’s while also increasing public awareness about the disease and the lifestyle choices that can help mitigate its risk. Research indicates that maintaining an active lifestyle and a healthy body weight can significantly reduce the risk of Alzheimer’s and other cognitive disorders. Our support for ADFM reflects a broader commitment: motivating the public to take proactive steps towards crafting a fulfilling and independent second life by taking control of their health and wellness,” said Edwin Wang, CEO and Co-Founder of Signature Market.

Every purchase of a “Blooming Sunshine Gift Box” not only contributes to ADFM’s crucial efforts but also encourages buyers to adopt self-care practices that promote long-term wellness.

yumeat™ Plant-Based Luncheon Meat Adds Planet-Friendly Sustainability to Local Favourites

Plant-based Luncheon Curry

Be The First to Introduce Your Family and Friends to The Taste of The Future

Shah Alam, May 3, 2024 – We are feeling the effects of climate change all around us from unseasonably dry and scorching weather to constant downpours that lead to flash floods. As individuals we can play a part in slowing down these effects by choosing to live more sustainably. Small daily changes in our lifestyle can have a cumulative effect in reducing the rate of climate change.

Sustainable living includes consciously choosing for the option that is better for the environment. This includes using electric vehicles, thrifting, and using pre-loved items, reducing waste, reusing, and recycling as well as switching to a flexitarian diet that is more plant-based.

Plant-based meats have come along way, and leading the way is yumeat™, the first shelf-stable ready-to-eat plant-based meat products that are GMO-free, antibiotic-free and hormone-free, preservative-free, halal-certified with 0mg of cholesterol per serving. yumeat™ products contain clean ingredients with plant protein from non-GMO beans, wheat, oats and mushrooms. Plant-based meat such as yumeat™ emit 96% less greenhouse gas emissions, use 87% less fresh water, create 97% less water pollution and 98% less land use.

Be the first to introduce your family and friends to the taste of the future with yumeat™  as it is lovingly crafted to have the delicious taste and mouth-feel of meat yet rich in the  sustainable nutrition and environmental benefits of plant-based.

Malaysians are spoilt for food as we have an amazingly rich, diverse and delicious culinary culture. Often, we find it challenging to begin our flexitarian journey as there do not seem to be suitable substitutes for local dishes. Rest assured that yumeat™ has you covered with our popular plant-based luncheon in regular and spicy variants, and our equally popular plant-based minced meat that pairs wonderfully with noodles, rice or porridge.

Need convincing? Try these simple, and simply delicious substitutes for local meaty favourites that will impress your family and friends at your next gathering.

Nasi Kerabu

Nasi Kerabu

Jazz up your basic Nasi Kerabu (Blue Pea Flower Rice with raw local herbs and vegetables) by serving it with a side of pan-fried yumeat plant-based luncheon meat. Cube or cut the yumeat before pan-frying. Local, delicious, and nutritious.

Mee Goreng

Mee Goreng

First prep yumeat plant-based luncheon meat cut into batons, pan frying until slightly caramelised. Set aside. Fry up your noodles as you usually do but leave out the meat/chicken/fishcake as you will be yumeat-ing your protein. Sit back and watch as your family and friends dig into this deliciousness and compliment your cooking skills.

Plant-based Luncheon Curry

This curry pairs perfectly with roti jala, and can just as easily complement rice, rotis and even steamed bread. Here’s how: Dice up a can of yumeat plant-based luncheon in your choice of original or spicy. In a pan fry the diced luncheon until crispy, then set aside. In a pot, fry the onions until fragrant, add approximately 30g of curry powder and mix well and even more fragrant. Add in two and a half cups of water, bring the heat down to a simmer then add in two small potatoes that have been cut into wedges, and one cubed carrot. Then add 100ml of coconut milk, and simmer for until the potatoes and carrots are cooked. Salt to taste. Turn off heat, and pour in the diced luncheon cubes into the curry. Serve hot with roti jala.

Try these and the many other recipes available at www.yumeat.com that are proof that the taste of the future is good for you and good for the planet, and works with local dishes.

yumeat™ plant-based meat is made, packed in sterilised cans, quality controlled by Ayam Brand™, Malaysian favourite and trusted brand in the canned food industry with a 132-year heritage. legacy that it is shelf stable i.e ready-to-eat, and so convenient to use.

Pick up a can of yumeat™ absolute goodness – good for you and good for the planet.

Pricing and Availability

yumeat™ are available in plant-based luncheon meat and plant-based spicy luncheon meat at RM12.90 for 360g can; and plant-based minced meat with bean paste at RM6.25 for 195g can.

yumeat™ products are widely available from Aeon, Aeon Big, Giant, Lotus, Jaya Grocer, MYDIN, Hero, or visit the Ayam Brand Official stores on Shopee and Lazada. Follow https://www.facebook.com/yumeat.malaysia  or https://www.instagram.com/yumeat.malaysia/ for more info, recipes and exciting promotions.

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