Trà Việt Phát Foods has recently introduced a new beverage to the Vietnamese market: Wil Fruit Tea with Fresh Toppings. It is available in two flavours: strawberry tea and custard apple tea, also known as soursop. These products aim to satisfy the growing demand for unique and refreshing drinks among young consumers.
Powdered tea mixer manufacturers are upgrading their products to include fresher ingredients, such as fruits, to meet the growing demand for healthier and more flavorful beverages.
Pluk Phak Praw Rak Mae Public Company Limited (OKJ), the company that operates the Ohkajhu organic restaurants in Thailand, has announced its initial public offering (IPO) to raise funds for expansion. The company, known for its “Be Organic from Farm to Table” concept, is offering up to 159 million shares at a price of THB 6.70 per share to raise up to THB 1.06 billion. OKJ’s shares will be traded on the stock market on 4 October 2024.
OKJ primarily operates in three business segments:
Ohkajhu: A chain of restaurants serving organic salads, sandwiches, and other healthy food options.
Ohkajhu Wrap & Roll: A quick-service restaurant (QSR) focusing on grab-and-go healthy options like wraps and salads. The first Ohkajhu Wrap & Roll outlet opened in April 2023 at EmSphere shopping mall.
Oh! Juice: A juice bar offering organic fruit and vegetable juices. The first branch opened in May 2023.
Key strategies for growth include:
Expanding the Ohkajhu restaurant chain
Building customer loyalty through loyalty programs and targeted marketing
Developing new brands and products
Strengthening the partnership with OR (PTT Oil and Retail)*
Investing in organic farming and technology
Seeking opportunities for strategic investments
* PTT Oil and Retail’s unit Modulus Venture acquired a 20% stake in OKJ in 2021
OKJ aims to expand its Ohkajhu restaurant chain to 67 branches by 2028. Additionally, the company plans to increase the number of Ohkajhu Wrap & Roll outlets, which offer takeaway options like salads and sandwiches, from one to 20 within the same timeframe. Oh! Juice outlet will increase from six at the moment to 70 by 2028.
Revenue in 2023 increased by 41.5% to THB 1,712.8 million from THB 1,210.4 million (up 51.7% year-on-year) in 2022.
Ohkajhu brand is divided into four main distribution channels:
Full-service restaurants contributed approximately 88.0% to 94.1% of total revenue.
Delivery and Kiosk, includes delivery-only restaurants and grab-and-go kiosks under the “Ohkajhu” brand, contributed approximately 3.4% to 11.0% of total revenue.
Supermarkets: Ohkajhu products like vegetables, fruits, ready-to-eat salads, and juices are sold in supermarkets such as Gourmet Market. This channel contributed approximately 0.3% to 0.7% of total revenue.
Betagro, a leading Thai food company, has launched a new marketing campaign, “Every Bite is Happiness,” reaffirming its commitment to providing high-quality and safe food products that meet the needs of modern consumers. The campaign features popular Thai actors, Maylada Susri (Bow) and Teeradetch Metawarayut (Alek), as brand ambassadors to enhance consumer trust in Betagro’s products.
For this year’s marketing strategy, Betagro is investing 50 million baht in a comprehensive “Every Bite is Happiness” campaign. The campaign focuses on communicating the quality and safety of Betagro’s products, emphasizing that the company’s meat is free from antibiotics, growth hormones, and undergoes rigorous quality checks. By partnering with popular actors Bow and Alek, Betagro aims to reach a younger audience and encourage them to choose high-quality ingredients.
Betagro products, including pork, chicken, eggs, and ready-to-eat meals, are available at leading supermarkets, hypermarkets, Betagro shops, Betagro Deli, and online platforms such as Grab, Lineman, Shopee, Lazada, and TikTok Shop.
Boncafe (Thailand) Ltd, the one-stop coffee and beverage solution provider, has introduced The Alternative Dairy Co at a launch event at the Bottomless outlet in Sukhumvit 33.
The Australian alternative milk brand offers three new flavours – oat, almond and soy milk.
Image by Boncafe (Thailand)
The public is invited to participate in a “Test and Try” session on the second floor of Bottomless Sukhumvit 33 to experience The Alternative Dairy Co. products firsthand and create their own delicious beverages.
(left to right) Bush Lerchan Goh-air, Jessica Wang, Priya Sharma, Nattawoot Thammaphan, Unnop Thongborisut
US spice manufacturer and distributor McCormick is launching a new brand image campaign across Southeast Asia with the theme “Create Fresh Memories with McCormick.”
Nattawoot Thammaphan (Off), McCormick Brand Ambassador in Thailand
The company launched the campaign at CentralWorld, Bangkok on 17 September 2024. Renowned Thai chef, Chef Off (Nattawoot Thammaphan), has been named as the brand’s ambassador.
SnapTight Lid
The rebranding introduces a fresh, premium look for McCormick products, including a new glass bottle design with a unique SnapTight lid that helps preserve freshness.
McCormick has also launched launching new products including McCormick Grill Mates Spicy Korean and Sichuan Mala sauces, and Shake Shake Seasoning Black Pepper & Truffle. These products are designed to cater to local tastes and preferences.
Priya Sharma, Managing Director of McCormick India-Southeast Asia, told the Bangkok Post that both the business-to-consumer (B2C) and business-to-business (B2B) sectors in Thailand have been growing at a similar pace. She attributed this growth to the post-pandemic recovery of the restaurant industry and the increased trend of home cooking.
Burger King (Thailand) Co., Ltd., has teamed up with Carnival, a world-renowned Thai street fashion brand, to target the new generation and teenagers, especially Gen Z and Gen Alpha. The Thai multi-brand street fashion store is popular among the new generation and fashionistas.
As part of the partnership, the fast food giant has released the spicy and crispy Carnival Burger, which is a unique creation that perfectly embodies Burger King’s “Authentic Thai Taste” theme for this year. The Carnival Burger uses flame-grilled 100% Australian beef, topped with flavorful Jaew sauce, melted cheese, creamy mayonnaise and crispy onion.
To complete the campaign, Burger King has released a limited-edition apparel collection inspired by Carnival’s street fashion aesthetic. The collection includes t-shirts, pants, jackets, and hats, all featuring designs that capture the essence of the partnership.
This collaboration aims to attract a younger audience and position Burger King as a brand that understands and caters to the lifestyle of the modern generation.
Image by Carnival
As part of the collaboration, the Carnival store at Siam Square Soi 7 is hosting the “Bernie Eat Burger” exhibition. This interactive event features Bernie, a lovable bear with a passion for burgers, who has playfully hidden burgers throughout the store. Visitors can explore the exhibition and search for the hidden burgers. The “Bernie Eat Burger” exhibition will run until 24 September 2024.
Pizza Hut Thailand is introducing its latest creation: the Napoli Pizza. This authentic Neapolitan-style pizza features five new toppings, all made with premium ingredients directly imported from Italy. Pizza Hut also introduces a new dough recipe called “Airy Dough,” offering a crispy exterior, soft interior, and a light and airy texture in every bite.
Egg Bite have been shown to improve blood protein levels in patients with end-stage kidney disease. The clinical study on end-stage chronic kidney disease patients was carried out in a collaboration between a research team from the Faculty of Medical Sciences, Phayao University, a medical team from Phayao Hospital and Sky Natural Foods Co., Ltd.
The study found that the Egg Bite product could significantly increase the index of blood protein levels in patients after continuous consumption for at least 30 days.
Egg Bite is an alternative to those who want protein from egg whites. They come in two flavours Original with protein equivalent to three egg whites and BBQ flavour with protein equivalent to two egg whites.
Original flavour: 9g of protein, 90 milligrams of sodium and 130 kcal of energy
BBQ flavour: 7g of protein, 210 milligrams of sodium and 140 kcal of energy
Thailand is leading the way in innovative egg white-based food products in the region, offering a variety of options and formats to help consumers, especially kidney patients, meet their protein needs.
Baby & Mum (Thailand) Co., Ltd., the leading provider of fertility supplements in Thailand, has launched the Thai tea-flavoured Ferty. The new flavour offers a delicious and convenient way for couples, especially those over 35, to supplement their diets with essential nutrients to support fertility.
Baby & Mum is the first company to introduce fertility supplements for infertile couples in Thailand.
The Thai tea-flavoured Ferty is decaffeinated, making it a great option for those who want to avoid caffeine. The company cites studies showing that consuming 100 mg of caffeine per day can increase the risk of miscarriage by 14%.
The supplement is packed with 33 essential vitamins and minerals, including folic acid, vitamin D, vitamin E, B vitamins, beta-glucan, coenzyme Q10, and inositol. Ferty also uses a plant-based protein formula.
The company aims to capture 80% of the Thai fertility supplement market by 2024.
While some Thais are choosing to delay marriage or avoid having children, there is also a growing number of couples struggling with infertility. This presents a significant market opportunity for fertility supplements.
Meat & Livestock Australia extends The Great Steak Escape to the end of August in continued support of Singapore restaurants and retailers
SINGAPORE, 2 August...
