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Tealive lights up KL skyline with Largest Bubble Tea Cup, marking International Bubble Tea Day

By
Tan Heng Hong
-
The event saw the introduction of Tealive's new mascot, Bru, an icon with a quirky, funky character who counters negative vibes with his wise mind and edgy personality

Top regional lifestyle tea brand ‘brews positivity’ with new mascot and tagline

The Kuala Lumpur night skyline saw a dazzling display of LED lights forming the “Largest Tealive Bubble Tea Cup” when Tealive transformed the 48-storey TSLaw Tower to introduce its new tagline of Brewing Positivity.

The top regional lifestyle tea brand turned two facades of the building into a virtual display of the largest bubble tea cup ever-seen here. The facades each measured 185 metres high and are 40 metres and 36 metres wide.

The other two facades of the tower sported static displays of the brand’s new tagline and other messages.

Bryan Loo, founder and CEO of brand owner Loob Holding Sdn Bhd, said Tealive chose to delight Malaysians with the largest bubble tea cup on April 30 to mark International Bubble Tea Day.

To introduce its new tagline of “Brewing Positivity”, Tealive utilised TSLaw Tower’s combined total area of 25,633.12 square metres.

Tealive’s biggest bubble tea cup was displayed on Elevations 1 and 2 (total visible space 500px (W) x 1100px (H)) of the tower, while its new tagline on Elevations 3 and 4 (total visible space 600px (W) x 870px (H)).

The home-grown Tealive has made Malaysia proud by going on to be the top regional lifestyle tea brand and helping Loob to be the largest food and beverage company in South-east Asia by store count.

Bryan Loo (4th from left), Founder and Chief Executive Officer of Loob Holding Sdn Bhd, and Ng Yau Chuan (3rd from right), Chief Marketing and Digital Officer of Loob Holding Sdn Bhd, with their Tealive team during the launch of the brand’s refresh campaign held at Lot 10 Bukit Bintang.

“While we continue to make great strides these last seven years, we want to strengthen our customer’s attachment to the brand. So, we took a moment to ask ourselves who we really want to be and why we exist as an organisation.

“Our tea lovers have often looked forward to our ‘Breakthrough’ Campaigns. Now, we’re ready to excite them further with new tastes and frontiers as we look to create and stir up a positive atmosphere and mindset in everything we do. So, to all our loyal supporters, stay tuned for us in Brewing Positivity!” he quipped. 

Loo hoped the new tagline will signify Tealive as a symbol of inspirational strength through the generations and serve to unite all Malaysians through its “liquid positivity”.

“We want to unleash the power of this tagline and take it to new heights through inspiring stories of Tealive, as celebrating the Malaysian spirit of unity is what #TealiveBrewingPositivity is all about.

“We’re also a testimony that Malaysians can create world-class products which is why we are a brand that’s Born in Malaysia, Raised for the World. As we continue to stay motivated to innovate more to win every appetite with our extensive menu, we hope at the same time we’re inspiring Malaysians to have a positive outlook, emotions, experiences, and attitudes.

“We are all incredibly excited and proud to share the new chapter of Tealive. One that will help many people around Malaysia experience positivity through our unique, flavourful drinks,” he said.

In line with the new tagline came the introduction of Tealive’s new mascot, Bru, a character with a Boba in a milk tea as a head. According to Loo, Bru is an icon with a quirky, funky character who counters negative vibes with his wise mind and edgy personality.

Bryan Loo (4th from left), Founder and Chief Executive Officer of Loob Holding Sdn Bhd, and Ng Yau Chuan (4th from right), Chief Marketing and Digital Officer of Loob Holding Sdn Bhd, with their Tealive team as well as Tealive’s new mascot, Bru (3rd from left), during the launch of the brand’s refresh campaign held at Lot 10 Bukit Bintang.

Kicking off the campaign on 30th April with an event welcoming the public to The Bru-niverse held at Lot 10 Bukit Bintang, several activities – Giant Boba Toss, Run with Bru, Snap a Bru-file, Try our Mega Pearl drink, and Grab your personalised Yumbler – were arranged with the intention to bring the nation together to celebrate the brand’s milestone and its fresh new lease of life. The campaign runs till 5th May and is further amplified across all social media channels.

The brand refresh campaign involved an event welcoming the public to The Bru-niverse held at Lot 10 Bukit Bintang, where several activities were arranged to bring the nation together to celebrate the brand’s milestone and its fresh new lease of life

With a brand new identity comes a new exclusive range of “Mega Pearl Peach Paradise” drinks that will satisfy the cravings of every bubble tea lover – a refreshing balance of sweet Peach Oolong Tea taste and Tealive’s chewy pearls, and this time in mega size. Three new drinks launched in conjunction with this campaign are Mango Peach Oolong Tea, Bang Bang Peach Oolong Tea Latte, and Peach Oolong Milk Tea.

The event also saw over 1,000 drinks as well as 600 Tealive Wall’s ice cream and OATSIDE given away for free, while the weekend crowd were entertained by special dance performances by Tealive’s tearistas as well as the opportunity to guess the Mystery Bru with Warner Music celebrities. 

Elevate every moment with the limited-edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits

By
Tan Heng Hong
-
Photo credit: F&N Foods

From grove to glass, luxury in every sip 

Singapore, 2 May 2024 – Taking a leisurely sunset stroll through the verdant vineyard is a refreshing experience for both the mind and body. Surrounded by lush greenery, it is an ideal setting for relaxation and to fully embrace the beauty of the countryside. F&N FRUIT TREE FRESH complements this experience by presenting nature’s finest through a limited-edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits, made with real Muscat grapes.

The alluring Muscat grape has a distinctive flavour with an extremely fragrant aroma, and is known to be a versatile fruit. In Japan, Muscat grapes are considered a delicacy and a luxurious indulgence. Its premium profile is widely enjoyed fresh on its own, in salads, desserts and juices, gaining a strong following among food enthusiasts. In addition to its culinary appeal, grapes are high in antioxidants like vitamin C1, adding nutritional value to its charm when consumed as part of a balanced diet.   

The best source of vitamin C, or ascorbic acid, is through the consumption of fruits and vegetables and needs to be replenished every day2. The antioxidant is essential for the normal functioning of the immune system, synthesis of collagen, and promotion of healthy skin2. The limited-edition F&N FRUIT TREE FRESH Muscat Grape Juice Drink with Aloe Vera Bits contains vitamin C for the healthy functioning of the body.

Photo credit: F&N Foods

Embracing the great refreshing taste of nature, every cup is made from the finest fruits nature has to offer and 100% juice with no added sugar. The brand-new beverage is lower in sugar, obtained the Healthier Choice Symbol from the Health Promotion Board, and earned a Nutri-Grade B label. It is halal-certified and can be found at all leading supermarkets, hypermarkets, and convenience stores with a Recommended Selling Price of S$3.55 per 946ml pack. 

Each cup is filled with nourishment and can be enjoyed as a refreshing treat. From 8 May 2024, receive a soft and plush towel with the purchase of three 946-ml of F&N FRUIT TREE FRESH products at selected stores, while stocks last. Refresh the day with the cream of the crop, elevating every moment with the finest quality.

For more information, please visit https://sg.fnlife.com/fruittreefresh. Follow @fruittreefresh on Instagram and F&N Fruit Tree Fresh (Singapore) on Facebook for more updates.

1 “The effects of grapes and their products on immune system: a review”, Taylor & Francis Online, https://www.tandfonline.com/doi/full/10.1080/25785826.2023.2207896

2 “Vitamin C: Best Food Sources, Why You Need It, and More” , HealthXchange.sg, https://www.healthxchange.sg/food-nutrition/food-tips/vitamin-c-best-food-sources-need

Discover The New Rising Star in Town – Sapporo!

By
Tan Heng Hong
-

Sapporo brews a shining new chapter for beer enthusiasts in Malaysia, offering the iconic
sip from Japan!

SHAH ALAM, 2 May 2024 – The time has come to discover the new rising star in Malaysia – Sapporo Premium Beer – the iconic first beer of Japan. Hailing from the land of the rising sun, consumers are invited to experience and revel in the captivating spirit of Sapporo, where tradition and craftsmanship meet cutting-edge modernisation.

Reinvented with pioneering Japanese craftmanship, bold ingenuity and with the finest malt and hops, Sapporo offers an amazingly crisp, perfectly refreshing lager beer with a balanced taste. Now brewed locally, consumers can delight in a fresh Sapporo brew, at an ABV of 5%, which delivers unparalleled quality and authenticity from the first sip to the last drop. With its prominent golden star, Sapporo stands out in any crowd, making it a statement for those who appreciate true quality and excellence.

To celebrate the New Star in town, Sapporo is making its way nationwide where beer lovers can try and enjoy the refreshing crisp taste of this Japanese icon. Kicking-off at Connection, Pavilion Kuala Lumpur (PVKL) from 30 April until 5 May, Japanophiles are invited to chill, sip, and discover the brew as well as try their hand at winning cool Sapporo prizes. There are also exclusive merchandise up for sale, so be sure to head down to PVKL!

“Sapporo represents a distinct brewing philosophy that honours both tradition and innovation. Its introduction to Malaysia aligns perfectly with Carlsberg Malaysia’s strategy of accelerating our premium portfolio,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “By offering consumers a range of quality brews, we are able to cater to diverse preferences and complement any occasion. Whether it is enjoying a crisp and refreshing beer with friends after work or savouring it with a meal, Sapporo is surely to be appreciated by those seeking for a high-quality experience inspired by Japan.”

Now available in draught, tapped from the sleek Katana beer tap, 320ml cans, and 325ml pint bottles alongside 640ml quarts bottles across entertainment outlets, super- and hypermarkets and convenience stores, consumers will be able to enjoy Japan’s iconic refined beer that has been crafted with pure artistry anytime, anywhere.

For more information and the latest updates on our upcoming events, visit and follow @SapporoMY on Facebook or Instagram. All promotions and activities are open to non-Muslims aged 21 and above. When purchasing and enjoying Sapporo Premium Beer, remember to #CELEBRATERESPONSIBLY – if you drink, don’t drive!

KL Wellness City Launches 624-Bed Tertiary Hospital

By
Tan Heng Hong
-
The launch of international tertiary hospital by KL Wellness City witnessed by YB Datuk Seri Dr. Haji Dzulkefly Ahmad, Minister of Health (6th from left), YB Puan Anfaal, Member of the Selangor State Executive Council (Women and Family Empowerment, Social Welfare & Care Economy) (4th from right), Dato’ Dr. Colin Lee, Managing Director of KL Wellness Cit (5th from left) and YB Puan Teresa Kok, Member of Parliament Seputeh (4th from left) together with the management team of KL Wellness City.

PLEDGES RM2 MILLION TO ASSIST B40 COMMUNITY IN SUPPORT OF MINISTRY OF HEALTH’S INITIATIVES

  • The Minister of Health Malaysia, YB Datuk Seri Dr. Haji Dzulkefly Ahmad, was present at the launch to witness the momentous event.
  • Phase 1 of the 624-bed tertiary hospital is slated for completion in Q2 2026, with a development value at RM1 billion

Kuala Lumpur, 2 May 2024 – Southeast Asia’s first purpose-built township, KL Wellness City (KLWC), has launched its flagship tertiary hospital through KL International Hospital Sdn Bhd. The first phase of KLIH is anticipated to reach a development value of RM1 billion, with targeted completion in the second quarter of 2026 and an expected opening in the third quarter of the same year. Currently, the substructure works have been completed and the construction of the main building is now in full swing.

KLIH is set to be a 624-bed tertiary hospital, with the potential to expand up to 1,000 beds, and equipped with state-of-the-art facilities to provide a comprehensive and integrated healthcare service ecosystem that complements the overall healthcare and wellness concept and provisions within KL Wellness City.

From L to R: Dato’ Dr. Mohd Azman Bin Yacob (Director of Medical Development Division Ministry of Health Malaysia), Dato’ Dr. Colin Lee (Managing Director of KL Wellness City), Datuk Seri Dr. Haji Dzulkefly Ahmad (Minister of Health Malaysia) and Dr. Mimi Zalwani Binti Zakaria (Deputy Director of Medical Practice Division Ministry of Health Malaysia) at the ceremony where KL International Hospital Sdn Bhd pledged RM2 million for the B40 community in support of Ministry of Health initiatives.

Speaking at the event, Health Minister YB Datuk Seri Dr. Haji Dzulkefly Ahmad said, “I would like to congratulate KL International Hospital Sdn Bhd on the momentous launch of the international tertiary hospital in KL Wellness City. This visionary development augurs well and complements the Government’s vision and effort to be the world’s leading medical and healthcare one stop centre. I’m pleased to see a strong commitment in investing and leveraging on information and communications technology (ICT) within the hospital, in its quest to be equipped with the first and best medical innovation including robotics in Malaysia.”

“The Ministry of Health sincerely thanks KL International Hospital Sdn Bhd for their pledge of RM2 million to support B40 individuals seeking medical treatment. This generous contribution enhances our efforts to provide accessible healthcare to underprivileged communities, reinforcing our shared commitment to health equity in Malaysia. It is also encouraging to see KL Wellness City’s continuous efforts in bringing joy to the various communities this Raya celebration, including the children. Truly, your commitment helps to enhance the lives of the community in our society,” said Dzulkefly.

KL International Hospital Sdn Bhd has pledged RM2 million to support the medical needs of the B40 community in Malaysia. This initiative aligns with the company’s mission to advocate wellness and foster an all-inclusive community, while supporting the Ministry of Health’s goals in serving the healthcare needs of the underprivileged community in Malaysia. This pledge comes at a timely moment after the recent launch of the Health Equity For Affordable and Rapid Treatment (HEART) program, which offers free treatment to patients from government hospitals. This further enhances the Ministry of Health’s commitment to accessible healthcare through robust public-private collaborations.

“As we launch the KL International Hospital Sdn Bhd within the KL Wellness City, we’re constructing not just a state-of-the-art facility but infusing it with a cutting-edge healthcare ecosystem. This development represents our commitment to enhancing the standard of living through integrated wellness and healthcare, setting a new benchmark for medical excellence in Malaysia as well as Southeast Asia. Our aim is clear: to redefine the boundaries of healthcare, attract top-tier medical talent and provide unparalleled patient care,” said Dato’ Dr. Colin Lee, Managing Director of KL Wellness City Sdn Bhd.

Strategically located in Bukit Jalil, Kuala Lumpur, with easy access to international airports, KLIH will feature 22 operating theatres, including provisions for robotic surgery and two hybrid operating theatres. By offering a wide range of medical services, from intricate surgeries to tertiary and secondary care, the hospital aims to attract leading specialists to enhance care and use Artificial Intelligence (AI) to minimise wait times for patients. Additionally, the hospital is pursuing Green Building Index certification, underscoring its dedication to sustainable development alongside its global healthcare services.

About KL Wellness City

KL Wellness City Sdn Bhd is the master township developer. At the forefront of wellness and healthcare, KL Wellness City is the first in Southeast Asia to cultivate a lifestyle fully integrated with healthcare. Pioneering a comprehensive ecosystem embodying healthcare and wellness living, KL Wellness City’s concept is uniquely modelled by its declaration to redefining, strengthening, and broadening our experience of health and quality of life. Sharing in this vision of building a 360-degree wellness hub, the KL Wellness City community boasts The International Tertiary Hospital, Medical Suites, innovation laboratories, clinical R&D facilities, healthcare company office towers, a retirement resort, a Healthcare Hub, wellness-centric serviced apartments, a fitness-based Central Park, and more. Serving as a healthcare nexus, these pivotal elements collectively render KL Wellness City the ultimate one-stop oasis for the body and the mind. Each component of this township is carefully conceptualised to excel both independently and collectively as a part of the community’s integrated ecosystem encompassing medical care, healthcare, wellness and fitness.

For more information, kindly visit: http://klwellnesscity.com/

KFC Jimat Hari Hari Features a Menu of Signature Combos Starting From Only RM9.99

By
Tan Heng Hong
-

PETALING JAYA, 2nd May 2024 – For a limited time only, KFC Malaysia is introducing the KFC Jimat Hari-Hari, featuring nine favourite chicken and burger combos from as low as RM9.99.

Available from 1st May 2024, the KFC Jimat Hari-Hari features a diverse range of option at unbeatable prices.

The offerings are;

  • 1pc Rice Plate Combo at RM 9.99
  • 2pc Rice Plate Combo at RM15.99
  • 1pc Nasi Lemak Combo at RM 13.99
  • 2pc Nasi Lemak Combo RM16.49
  • Snack Plate Combo at RM 15.99
  • Dinner Plate Combo at RM 21.99
  • Colonel Classic Combo at RM10.99
  • Zinger Classic Combo at RM14.99
  • Signature Box Combo at RM 16.99

Prices and combos may vary by location. The KFC Jimat Hari-Hari will be available for both instore and self-collect purchases at all KFC stores except Genting Highlands, Mall of Medini and Airport stores.

Don’t miss out on this incredible offer and savour some finger-lickin’ goodness at unbeatable prices. Head to your nearest KFC Malaysia outlet starting 1st May 2024 and treat yourself and your loved ones.

Q&A with Jake Berber, co-founder and CEO of Prefer, Asia’s first bean-free coffee maker

By
Tan Heng Hong
-

We have a chance to speak to Jake Berber, co-founder and CEO of Prefer, the maker of Asia’s first bean-free coffee, at the recent FHA-Food & Beverage 2024 in Singapore. Here is what he has to say about Prefer and the future plans for the brand.

Prefer is made up of Texan-born former neuroscientist Jake Berber (left) and Singaporean food scientist Tan Ding Jie (right)

Mini Me Insights: What gap in the market did Prefer aim to fill with its launch?

Jake: While coffee remains a beloved global beverage, its cultivation is threatened by climate change. At the same time, global demand is rising; this means coffee is getting more expensive and will continue to. We saw an opportunity to create a delicious and satisfying coffee experience without relying on traditional coffee beans. This approach addresses the growing demand for sustainable alternatives as climate change reaks havoc on the food and beverages we love.

What’s the story behind the name Prefer? How did it come to be?

Prefer is short for “precision fermentation,” the technology that we used when we began the company. In addition, we hope Prefer instills a feeling of preference for our product. It’s a subtle nudge towards a delicious, affordable, and sustainable option.

Can you tell us the ingredients in Prefer and where those ingredients come from?

Prefer’s bean-free coffee leverages a unique blend of upcycled ingredients. These include day-old bread from Gardenia, soy pulp from Mr. Bean, and spent barley grains from local breweries.

Which Prefer-branded products are available and where can I buy them?

Currently, Prefer’s provides coffee grounds, bottled lattes, and coffee concentrates served in cafes, bars, retailers, and e-commerce in Singapore. We are actively expanding our distribution network and exploring the possibility of retailing in supermarkets For the most up-to-date information on availability, please visit our website at [prefer.coffee].

Are there any exciting developments or new directions planned for Prefer?

Yup! Our expertise in bioflavors extends far beyond coffee. We plan to research and develop sustainable alternatives for other climate-threatened flavor profiles, such as cocoa, vanilla, and citrus. This expansion into a broader range of bioflavors signifies our commitment to building a more resilient and environmentally friendly food system.

What is Prefer’s current funding status, and how are the allocated funds being used? Are there any anticipated needs for further investment in the future?

Prefer is fortunate to have secured US$2 million, led by Forge Ventures. These funds are being strategically allocated to fuel research and development of our bioflavors technology, expand production capacity, and establish key partnerships within the food and beverage industry. As we pursue our ambitious growth plans, we anticipate the need for further investment in the future. We are confident that our innovative approach and commitment to sustainability will attract future investors who share our vision.

Can you describe Prefer’s ultimate business model – will it focus on retail sales or B2B partnerships?

Prefer envisions a business model that leverages B2B partnerships with the biggest F&B companies in the world seeking more affordable and sustainable flavours and ingredients. In the nearer future, however, we plan to expand our online presence and explore retail opportunities to make our products more readily available to consumers. However, building strong B2B relationships remains a core focus. We see immense potential in collaborating with cafes, restaurants, food service providers, and even other food and beverage companies to integrate our products into a wider range of products. This combined approach will allow us to maximize our impact and accelerate the adoption of sustainable food and beverages.

 Prefer ready-to-drink is now available

Click here to buy Prefer Oat Latte (Decaffeinated) and Prefer Oat Latte (Caffeinated) from its official online store in Singapore.

Prefer Oat Latte (Decaffeinated)

Ingredients: Water, Oat Milk, Bean-Free Coffee (Soy, Barley, Bread, Maize, Quinoa), Caramel

Prefer Oat Latte (Caffeinated

Ingredients: Water, Oat Milk, Bean-Free Coffee (Soy, Barley, Bread, Maize, Quinoa, Caffeine), Caramel

BOH Tea moves into functional milk tea with new BOH Imunitea featuring Wellmune

By
Tan Heng Hong
-

BOH Tea, Malaysia’s most famous tea brand, has moved into the functional space with BOH Imunitea, Malaysia’s first Hazelnut flavour instant milk tea enriched with WellmuneÂź (Beta glucan from yeast). Wellmune is a leading natural beta glucan clinically proven to help strengthen the immune system.

This product is a functional tea that contains Wellmune (Natural Beta Glucan from Yeast) and Inulin (Prebiotic), key ingredients with health claims supported by the Malaysia Ministry of Health.

BOH Imunitea is sweetened with stevia and is free from trans fat. 

Beta-glucan from yeast may help support the immune system when associated with cold. Each pack of BOH Imunitea offers 0.1g of beta-glucan from yeast. The amount recommended for the claimed effect is 0.2g per day. Therefore, the recommended number of servings per day is 2 cups.

Click here to purchase.

7-Eleven Malaysia debuts collagen drink in a shot format

By
Tan Heng Hong
-

7-Eleven Malaysia has launched its own private-label RTD collagen drink in a shot format (50ml). The convenience store chain previously launched an RTD collagen drink in a larger drink format back in 2022. The 7-Eleven collagen drink with 3,500mg of collagen comes in Lychee and strawberry flavour.

7-Eleven Malaysia is experimenting with various private-label products to generate higher-margin products and items and categories that appeal to consumers. 

Oatside brings pocket packs to the Philippines

By
Tan Heng Hong
-
Image credit: Oatside

Oatside is promoting its pocket packs (200ml) in more Southeast Asian markets. Beyond Indonesia and Singapore, the fast-growing oat milk brand has recently launched its 200ml Oatside in the Philippines, following the recent introduction in Malaysia.

The 200ml pocket-sized pack is ideal for on-the-go consumption and as a standalone drink. Oatside is also better positioned to recruit younger consumers through the 200ml format compared to the 1L format, which is more suited for at-home consumption.

“We started in the Philippines in 2022 with Oatside’s 1L range and we have had great reception from cafe partners and consumers across the country. People love that our oat milks are low in sugar but don’t feel like a compromise on taste, which resonates with our mission of being the plant milk for people who don’t care for plant milks. We are so excited to share our new range of Oatside Pocket Packs with Filipinos, with a convenient on-the-go format and also introducing our new variant—the Oat Latte,” said Benedict Lim, CEO of Oatside.

Prego now offering instant pasta in a convenient bowl format

By
Tan Heng Hong
-

Prego, Malaysia’s market leader in pasta sauces, has recently offered instant pasta in a convenient bowl format for the local market. The new products are available in Mushroom Carbonara (71g) and Mac & Cheese (70g). Prego Bowl Mac & Cheese Instant Pasta is made from with real imported cheddar cheese. The convenient bowl format enables Prego to capture more consumption needs.

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