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ONE CENT THIEF PREMIERES ITS HIGHLY ANTICIPATED SECOND SEASON WITH HIGH STAKES AND SHOCKING REVELATIONS

By
Tan Heng Hong
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Season 2 Focuses On The Complexities Of Digital Banking And Large-Scale Money Laundering

Kuala Lumpur, 22 January 2025 – Following its 2022 success and widespread acclaim among local audiences, Astro continues to elevate the Malaysian entertainment scene with the premiere of “One Cent Thief” Season Two. Produced by Astro Shaw, with production by Independent Pictures Sdn Bhd, this premium Astro Originals series sees Iman Shah and Digital Karma resume their pursuit of justice, this time targeting Ibu Zara, the head of a powerful drug cartel. The series is set to premiere on 31 January 2025, with new episodes available every Friday on On Demand and Astro GO starting at 12 midnight. It will also air on Astro Citra (Channel 108) at 9 pm every Friday and Monday, and on Astro Ria (Channel 104) at 9 pm, and sooka.

The second season of ‘One Cent Thief’ delves deeper into complex moral dilemmas, exploring human ambition and the lengths people will go to gain power and position. The series tackles timely issues such as internal family conflicts, integrity at work, political maneuvering and abuse of power by manipulating the law for personal gain, all while maintaining a gripping and engaging narrative.

This 8-episode series continues with Iman Shah, a thief nicknamed the ‘One Cent Thief’, in his relentless pursuit to dismantle Ibu Zara’s drug empire. With her newfound political influence, Ibu Zara has consolidated her power and instilled fear across all sectors. With the help of Chen, the leader of the most feared hacking group, Digital Karma, they devise a grand mission to rob all of Ibu Zara’s illegal money and distribute it to the public. However Ibu Zara’s political position allows her to manipulate the law, making it difficult for Intan who is now trying to prosecute her through the legal system.

Astro Originals’ premium series One Cent Thief Season Two features a dynamic collaboration with Goodday Charge, Malaysia’s first fortified milk enriched with 10 essential nutrients to help sustain your energy throughout the day. As part of a strategic 2025 partnership with Astro Shaw, Goodday Charge supports the series through a range of marketing initiatives, including product placements. This collaboration aims to enhance the viewing experience for fans and strengthen both brands. To further celebrate this partnership, Astro Shaw produced a special 30-second video, for Goodday Charge.

The cast of One Cent Thief Season 2 alongside Showrunner and Director Alfie Palermo (5th from left, back row), Director Ariff Zulkarnain (3rd from left, back row), Datuk Azmir Saifuddin Bin Mutalib, CEO of FINAS (6th from left, back row), Raja Jastina Raja Arshad, Vice President and Head of Astro Shaw & Malay Nusantara Business (7th from left, back row), Amy Gan, Vice President of Marketing at Etika Sdn Bhd (9th from left, back row), and Pia Lisa, Marketing Manager at Etika Sdn Bhd (10th from left, back row).

‘One Cent Thief’ Season Two benefits from the creative vision of Ariff Zulkarnain and Alfie Palermo, the showrunner and original director of the original ‘One Cent Thief’ series. This thrilling suspense series stars Syafiq Kyle (Iman Shah), Azira Shafinaz (Intan), Faizal Husin (Abah), Fabian Loo (Chen), Sofia Jane (Ibu Zara), Trisha Ooi (Diyana), Syarul Izani (Dzia) and Shashi Taran (Kapten Chandran).

Executive Producer of ‘One Cent Thief’ Season Two and also Vice President, Head of Astro Shaw & Malay Nusantara Business, Astro, Raja Jastina Raja Arshad, “The overwhelming response to the first season of One Cent Thief inspired us to push boundaries for Season 2. The series was not only celebrated in Malaysia but also gained international recognition, earning prestigious awards and making waves globally, including on Netflix, where it dominated the Top 10 in Malaysia, Singapore, and the Philippines.

In this season, we delve deeper into the world of hacking, elevating the stakes with themes of complexities of digital banking and large-scale money laundering. It’s no longer just about individual actions but vast organizations manipulating global systems. Through gripping narratives and thought-provoking plot twists, we explore pressing issues like data breaches, cyber terrorism, and illicit financial activities, resonating with today’s audience. We hope One Cent Thief 2 not only captivates audiences but also sparks awareness of the growing importance of data security in an increasingly interconnected world.”

Amy Gan, Vice President of Marketing at Etika Sdn Bhd, shared her excitement, “At Etika, we are passionate about supporting local productions and leveraging the power of storytelling to connect with our audience. Goodday Charge, our chocolate milk fortified with 10 essential nutrients, embodies resilience and sustained energy—values that align perfectly with the themes of One Cent Thief Season 2. Partnering with Astro Shaw as a strategic collaborator enables us to communicate our brand message creatively through a
compelling narrative that resonates deeply with Malaysians. This collaboration allows us to engage meaningfully with Malaysians, embedding our brand into a story that inspires viewers to take charge of their own journeys.

The series is set to premiere on 31 January 2025, with new episodes available every Friday on On Demand and Astro GO starting at 12 midnight. It will also air on Astro Citra (Channel 108) at 9 pm every Friday and Monday, and on Astro Ria (Channel 104) at 9 pm, and sooka. Get the latest info and watch interesting clips via Astro Gempak and Astro Shaw’s official social media platforms such as on Instagram, TikTok, Facebook, and also X via the hashtags #OneCentThief2 and #AstroOriginals.

Astro One Packs are available now from RM49.99/month. Easy Streaming, Endless Entertainment. Level up your streaming experience by adding Astro Fibre’s 500Mbps together with the Entertainment Pack for just RM139.99/month. To subscribe or upgrade to Astro One, visit www.astro.com.my or WhatsApp 03 9543 3838.

*Subject to terms and conditions.

 

 

 

Farm Fresh rings in the Chinese New Year with “Malt Dak Deng”

By
Tan Heng Hong
-

Farm Fresh’s latest Chinese New Year TVC offers a sneak peek at their new Choco Malt Kaw. The packaging of the new product highlights its richer taste and featuring heartwarming scenes of families enjoying the drink together.

The Farm Fresh “Malt Dak Deng” New Year TVC incorporates a clever wordplay, utilising the word “Malt” to rhyme with “mou” in the Cantonese phrase “mou tak deng,” which translates to “unbeatable,” while wishing viewers to experience the best year possible. This move also subtly positions the drink as a superior choice.

 

Indulge in new KitKat RICH Ice Cream and Crunch Double Chocolate from Nestlé

By
Tan Heng Hong
-

Nestlé Ice Cream Malaysia has launched KitKat RICH Ice Cream with dark chocolate flavoured coating, which offers a more indulgent taste. Celebrate a RICH New Year with KitKat Ice Cream’s CNY Concourse Event at LG Oval @ One Utama, from 17th to 26th January 2025.

Additionally, Nestlé Ice Cream Malaysia has released the new Crunch Double Chocolate Ice Cream with peanuts.

CJ Foods brings Korasa Odeng Toppokki and halal Bibigo Mandu to Indonesia

By
Tan Heng Hong
-

CJ Foods from South Korea has introduced new Odeng Toppokki in Indonesia under the Korasa range. This authentic Korean dish, featuring a delightful combination of chewy rice cakes and fish cakes, is now available in Delicious Toppokki and Spicy Toppokki flavours for easy enjoyment at home in just four minutes.

The company has also launched halal-certified Bibigo Korean mandu or dumplings in Bulgogi, Spicy Chick and Chicken flavours to meet the needs of Muslim consumers in the country.

Comprehensive strategic partnership agreement with Charoen Pokphand Foods, Thailand’s largest food company

By
Tan Heng Hong
-

16 December 2024, NH Foods Limited (Head Office: Kita-ku, Osaka City; President and CEO: Nobuhisa Ikawa; hereinafter “NHF”) has reached an agreement with Charoen Pokphand Foods Public Company Limited (Head Office: Bangkok, Thailand; CEO: Prasit
Boondoungprasert; hereinafter “CPF”), one of the leading comprehensive food companies in Asia, to enter into a strategic business alliance in order to enhance the corporate value of both the NHF Group and CPF and to strengthen the cooperative relationship. Today, the two companies signed a Comprehensive Strategic Partnership Agreement (hereinafter “CSPA”).

CPF is the largest food company in Thailand and operates agricultural, industrial and food businesses in various Asian countries with the aim of providing high-quality products that fulfill environmental and social responsibilities. NHF, which is one of the top meat and processed food companies among major comprehensive food companies in Japan, and CPF, which has strong management resources, networks, know-how, etc. in Asia, will utilize the strengths of both companies to further develop the food business in the Asian region.

The contents of the agreement between NHF and CPF are as follows:

1. Exploring the opportunities for collaboration in the fields of processed food products
in Asia, mainly in Thailand, Japan, Singapore, Hong Kong, etc.

  • Joint procurement of raw materials and joint development of processed foods in Thailand
  • Expansion of products by Thai Nippon Foods Company Limited (hereinafter “TNF”), a subsidiary of NHF that manufactures processed food products in Thailand, to CPF’s sales channels in Asia
  • Exporting processed foods manufactured by NHF from Japan and selling them in Thailand, Singapore, Hong Kong, etc.
  • Importing CPF’s processed foods from Thailand and selling them in Japan

2. Promoting joint initiatives in the sale of beef and the development and
manufacturing of beef processed products in China

NHF is working to create new value in protein through collaboration and challenges, and through this business alliance with CPF, whose strengths lie in the field of processed livestock foods, the two companies will leverage each other’s strengths to strongly promote their business in this field overseas, primarily in Asia.

Shopee Empowers Nation of Entrepreneurs, Drives E-Commerce Success in 2024

By
Tan Heng Hong
-
Shopee Affiliates harnessed the power of Shopee Live, with Affiliate-hosted livestreams surging 16-fold and generating a 1,200% rise in orders compared to the year before

KUALA LUMPUR, 21 January 2025 – Shopee solidifies its commitment to empowering local businesses and contributing to the growth of Malaysia’s digital economy. In 2024,  local brands, sellers, and affiliates achieved remarkable growth, including triple digit increases in key metrics like affiliate growth and livestream engagement, showcasing their transformative impact on Malaysia’s e-commerce landscape. Together, they delivered innovative, engaging, and seamless shopping experiences for millions of Malaysians nationwide.

Shopee Live Drives Growth, Expands Opportunities for Sellers

Shopee Live sellers achieved remarkable success last year by leveraging real-time engagement and live demos to build trust and foster deeper connections with customers. By participating in Shopee’s campaigns and utilising platform features such as exclusive Shopee Live vouchers and interactive user engagement tools, sellers maximized their reach. This comprehensive approach resulted in a 300% rise in unique viewers throughout the year and 37-fold increase in total views, reaching 77 billion throughout the year. These results underscore the power of combining Shopee Live’s capabilities with targeted platform strategies

Local brands and sellers who achieved over RM1 million in sales via Shopee Live last year experienced up to 11-times growth in order volume. Top brands who realised over RM5 million in sales in 2024 saw a tenfold surge in order volume while local sellers who earned over RM500,000 quadrupled their orders through the livestream feature.

Notable performers such as Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor exemplified the impact of Shopee Live, where they effectively connected with audiences, showcased products and maximised platform tools, turning their livestreams into compelling success stories.

Shopee Affiliates Drive Sales and Boost Seller Visibility

Local brands, sellers and affiliates on Shopee deliver innovative, engaging and seamless shopping experiences for millions of Malaysians nationwide

In 2024, Shopee Affiliates transformed the e-commerce landscape by boosting exposure for sellers while unlocking new income streams. Affiliates participation grew by 161%, more than doubling in number, and drove an 80% increase in local brand and seller orders. The Affiliates also harnessed the power of Shopee Live, with Affiliate-hosted livestreams surging 16-fold and generating a 1,200% rise in orders compared to the year before.

Among top-performing affiliates are Nurul Syuhana and Celeste Phuah, winners of the  ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club’ awards,  recognising affiliates who achieved RM2 million and RM5 million in sales milestones for local businesses on Shopee. Their success highlights how affiliates are driving sales growth for sellers. By combining their efforts with livestreaming, they effectively boost sales while fostering direct, engaging connections with audiences, showcasing the transformative impact of Shopee’s affiliate and livestreaming ecosystem.

Shopee Video Unlocks New User Engagement Channels

Since its launch in April 2024, Shopee Video has become an essential tool for sellers and affiliates. Over 7 million videos were created, with affiliates contributing 68% of the content. These videos drove over 500,000 orders while building buyer confidence through clear product demonstrations.

Delivering Quality Experiences through Value and Convenience

Shopee’s commitment to enhancing the shopping experience has led to a significant increase in buyer engagement with its key features and services. In 2024, 14 million Malaysians benefited from Shopee’s Free Shipping voucher. Same Day Delivery options, which enable buyers to receive orders placed before 2 PM on the same day, saw an 84-fold increase in usage in 2024. Self-Collection, offering buyers the convenience of picking up parcels from over 1,200 service points nationwide, experienced a sixfold rise in adoption. This surge in buyer engagement highlights Shopee’s dedication to providing an efficient shopping experience, meeting the diverse needs of buyers, and empowering them with flexibility.

“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Sun Life Malaysia Secures Gold In Putra Aria Brand Awards 2024

By
Tan Heng Hong
-
Irina Lim, Chief Operating Officer of Sun Life Malaysia (left) and Raymond Lew, President/Country Head of Sun Life Malaysia (centre) receiving the Gold award in the ‘Banking, Investment and Insurance’ category at the Putra Aria Brand Awards 2024.

The company was recognised for excellence in the ‘Banking, Investment, and Insurance’ category for the second consecutive year

Kuala Lumpur, 21 January 2025 — Sun Life Malaysia, a life insurance and takaful provider, proudly clinched the coveted Gold award in the ‘Banking, Investment and Insurance’ category at the Putra Aria Brand Awards 2024. This is the company’s second triumph at this prestigious award following its Bronze achievement in 2023, reaffirming the brand’s position as a trusted partner and a beacon of excellence in empowering Malaysians toward brighter financial futures.

“Receiving the Putra Aria Brand Awards for the second time and clinching the prestigious Gold award this year made it even more meaningful for Sun Life Malayia,” said Raymond Lew, President/Country Head of Sun Life Malaysia. “As an award chosen by consumers, this recognition is a strong validation of our purpose. It reflects our relentless commitment to building trust and delivering meaningful value to Malaysians. It is not just an accolade – it’s a testament to our Clients’ trust and the dedication of our team to empower individuals in securing brighter financial futures.”

In 2024, Sun Life Malaysia spearheaded numerous impactful initiatives aimed at reinforcing its position as a trusted insurance and takaful provider. These included educational programs like Insurelit, which promotes financial literacy among children; engaging brand activations such as a wellness festival to instill health and wellness habits; innovative product launches, and nationwide roadshows—all designed to enhance financial and insurance literacy while empowering Malaysians to take control of their financial well-being.

Raymond Lew, President/Country Head of Sun Life Malaysia, stated that this Gold award reflects the trust of its Clients and Sun Life Malaysia’s commitment to supporting Malaysians in achieving their financial goals.

Dubbed “The People’s Choice Awards,” the Putra Aria Brand Awards, established by the Association of Accredited Advertising Agents Malaysia (4As), celebrates the nation’s most trusted brands across 24 categories. Winners are determined through an extensive online survey, which in 2024 saw participation from over 50,000 Malaysian consumers.

Endorsed by the Malaysia External Trade Development Corporation (MATRADE) and supported by the Malaysian Advertisers Association (MAA), Media Specialists Association (MSA), and Malaysian Digital Association (MDA), the Putra Aria Brand Awards stands as a benchmark of brand trust and excellence in the nation.

This recognition reinforces Sun Life Malaysia’s steadfast mission to be a lifelong partner for Malaysians, helping them achieve financial security, live healthier lives, and realise their aspirations. As the company embarks on 2025, it remains committed to setting new benchmarks in Client trust, innovation, and community empowerment.

Malaysia Toasts Four Wins Once Again at the 2024 Putra Brand Awards and Putra Aria Brand Awards

By
Tan Heng Hong
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HEINEKEN Malaysia team celebrates a triple gold win at the Putra Brand Awards 2024
  • Heineken®, Tiger Beer and Guinness were honoured with Gold at the Putra Brand Awards.
  • Simultaneously, Edelweiss awarded Bronze at the Putra Aria Brand Awards.

KUALA LUMPUR, 21 January 2025 – HEINEKEN Malaysia continued its winning streak at the Putra Brand Awards and Putra Aria Brand Awards, securing four accolades. Showcasing ongoing excellence, the brewer celebrated success with Heineken®, Tiger Beer and Guinness claiming Gold. Edelweiss won Bronze at the Putra Aria Brand Awards once again, marking the brand’s second consecutive win since its launch in Malaysia.

These victories bring HEINEKEN Malaysia’s cumulative award count to 47, where the brewer shines as a key player in the Malaysian beverage industry.

Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, “Our consumers are the reason that we do what we do, and we are incredibly grateful for their continued trust and support for our brands. These recognitions are a testament to our dedicated team, whose passion drives our success. As we celebrate these wins, we remain committed in our purpose of brewing the joy of true togetherness, to deliver memorable experiences that resonate with our consumers.”

Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, added, “Last year was an incredibly exciting year for us. We introduced two new additions to our portfolio – Tiger Soju Flavoured Lager and Edelweiss Peach – as we take pride in enabling our consumers to create new experiences. Looking ahead, our focus remains on crafting innovative campaigns that excite and inspire our fans, ensuring that every engagement brings them closer to the brands they love.”

Last year, Heineken® celebrated Chinese New Year with a twist by introducing the GONG HEI FILTER. Playing on the word ‘HEI’ (happiness in Cantonese), Heineken® transformed the ‘HEI’ on their cans into vibrant Chinese New Year greetings. The brand also brought back its global music platform ‘Refresh Your Music, Refresh Your Nights’ with the exciting Heineken® Fresh List – a digital hub for discovering new music and making connections.

Heineken® continued its strong stand against drink driving with the Heineken® 0.0 partnership with four-time Formula 1 World Champion, Max Verstappen which reinforces the ‘When You Drive, Never Drink’ message. During the year-end festive season, Heineken® encouraged people to put their phones down and connect with loved ones with the message ‘Celebrations Are Best When Your Phones Take a Rest.’

2024 marked a significant milestone for Tiger Beer, the World-acclaimed iconic Asian beer, as the brand launched its Tiger Soju Flavoured Lager, inspired by the global rise of K-culture, created for those who are seeking something more than the usual beer and are on the hunt for something new. During Chinese New Year, Tiger Beer introduced the ‘Cheers to a Bolder Tomorrow’ campaign, calling for consumers to recognise their achievements and set bold ambitions. Additionally, Tiger celebrated local street food culture through its iconic ‘Tiger Crystal Food Festival,’ an evolution of the Tiger Street Food Festival, which has been supporting local vendors since 2015.

Guinness, the World’s No. 1 Stout, brought back the fan favourite ‘Our Day to Remember’ campaign for St. Patrick’s Day, featuring a series of activations for fans to get together with their friends. As the official beer of the Premier League, Guinness also hosted a series of viewing parties across Malaysia’s best-loved pubs and bars including a large-scale Matchday event at Sentul Depot and the first viewing party at Aurum Theatre, where fans from both Liverpool and Manchester United fan clubs came together to celebrate their passion for football.

Meanwhile, Edelweiss, the premium wheat beer born in the Alps, introduced its refreshing new variant, Edelweiss Peach, through the vibrant ‘Feel the Peach’ campaign. Combining the refreshing taste of wheat beer and a hint of peach, Edelweiss Peach offers fans a sweet twist on its classic brew.

HEINEKEN Malaysia is a strong advocate for responsible consumption and constantly encourages consumers to enjoy responsibly and not to drink and drive through its commercial and marketing activities. During the recent holiday season, the brewer offered an RM 10 discount on Grab rides advocating for consumers to enjoy responsibly and opt for alternative transportation.

HEINEKEN Malaysia’s products are strictly for non-Muslims aged 21 and above only. For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.

JAECOO REMAINS INVESTED IN NETWORK EXPANSION, OFFICIATES LATEST 3S DEALERSHIP IN PJ MIDTOWN

By
Tan Heng Hong
-

Dealership Primed To Serve Catchment Of Petaling Jaya Townships

In tandem with a growing customer base, JAECOO Malaysia continues to invest in the expansion of its dealer network across Malaysia. Officiating the JAECOO-authorised EVENERGY Auto Sdn Bhd dealership in PJ Midtown recently, JAECOO Malaysia Vice President, Emily Lek, said, “JAECOO is excited to move closer to our customers as we continue delivering a vibrant line-up of premium off-road SUVs and best-in-class customer service.”

Reaffirming the brand’s position, Lek explains, “We are redefining attainable luxury in the market, and this is embedded into every aspect of the brand, from the design of our vehicles and dealerships, to the curation of exceptional ownership experiences for our customers. As Malaysia’s challenger premium off-road SUV brand, this is a clear commitment to the market and our customers, that JAECOO is here to stay.” 

The JAECOO PJ Midtown dealership features a 3S showroom and a satellite service centre which spans a combined 6,000 sq ft. Serving a sizable population catchment of 700,000 people, the 3S dealership has the capacity to cater to the Petaling Jaya, Bandar Utama, Damansara, Mont Kiara, Hartamas, Bangsar and TTDI townships, all within a 5km radius or 15-minute drive. 

“The Team at EVENERGY AUTO is excited to be part of the dynamic JAECOO network. We believe our experience in automotive retail, paired with exceptional vehicles and after sales care, positions us as a valuable partner to the brand here in Malaysia. Furthermore, our strategic location here in central Petaling Jaya empowers us to offer greater convenience and peace of mind to customers,” said EVENERGY AUTO Sdn Bhd Managing Director, Woo Sze Mun. 

Patrons of the PJ midtown dealership will be able to view JAECOO’s line-up of premium off-road SUVs on display including the JAECOO J7 and C9 in both the AWD and 2WD variants. With an estimated foot traffic of over 300 visitors a month, the dealership is supported by professionally trained sales advisors to address product enquiries and arrange test drives upon request. 

Designed consistently with the JAECOO ‘From Classic, Beyond Classic’ DNA, the showroom houses a cosy customer lounge equipped with high-speed internet connectivity, and coffee and tea-making facilities. The showroom’s contemporary ambience is attributed to its single loading design which facilitates natural ventilation and light into the interiors. For added peace of mind, free valet parking is available adjacent to the doorstep of the showroom. 

The dealership’s satellite service centre located in the Sea Park neighbourhood, a mere 10-minute drive from the JAECOO PJ midtown showroom, features a spacious service reception area and five service bays, backed by a well-stocked spare parts warehouse equipped with JAECOO Genuine Parts. Located within a mature and self-sustaining neighbourhood, customers have the option to enjoy an array of popular F&B options within walking distance while servicing their JAECOO vehicles. 

Nestled in the bustling heart of Seksyen 13 in Petaling Jaya, PJ Midtown comprises serviced residential suites, offices and retail shop units. The vibrant residential and commercial hub is strategically situated along the bustling Jalan Kemajuan. PJ Midtown offers excellent connectivity to major highways such as the Federal Highway and Sprint Highway, as well as an array of amenities which offer convenience to both residents and the working population in the surrounding offices. 

The JAECOO 3S PJ Midtown dealership by EVENERGY AUTO Sdn Bhd is located at G-06, PJ Mid Town, Jalan Kemajuan, Seksyen 13, 46200 Petaling Jaya, Selangor, and can be reached at tel: 012- 8251766.  For more details about JAECOO Malaysia dealerships, visit www.jaecoo.com.my and keep up to date by following JAECOO Malaysia social platforms.

Pos Malaysia Welcomes the Year of the Snake with Exclusive ‘Setem Ku’ Collection Featuring Traditional Chinese Blessings

By
Tan Heng Hong
-

Pos Malaysia Berhad (“Pos Malaysia” or “The Company”), the national post and parcel service provider, welcomes the auspicious Lunar New Year with the launch of a special stamp collection honouring the Snake, the sixth animal in the Chinese zodiac cycle. Known for its wisdom, grace, and intuition, the Snake symbolises transformation and fortune in Chinese culture, making this collection particularly meaningful for the Year of the Snake 2025.

This limited-edition ‘Setem Ku’ set, available at RM28.00, includes a thoughtfully curated collection featuring traditional Chinese blessings. The sheetlet showcases five distinctive stamp designs, each bearing an auspicious Chinese character: 福 (good fortune), 吉 (auspicious), 旺(prosperous), 满 (abundance), and 康 (good health). These characters are elegantly rendered using traditional calligraphy techniques, embodying the cultural significance of the Lunar New Year celebration.

The full set consists of a ‘Setem Ku’ sheetlet, a specially designed envelope, a festive postcard and three red packets (ang pow) for sharing prosperity with loved ones. Additional festive postcards with pre-affixed ‘Setem Ku’ stamps are also available at RM3.00 each.

Collectors and celebrants can purchase this exclusive collection starting 22 January 2025, at the Stamp & Philately Counter, Level 1, Pos Malaysia Headquarters, Kuala Lumpur and online at https://shop.pos.com.my. From 24 January 2025 onwards, the collection will also be available at selected Philatelic Bureaus nationwide, while stocks last.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

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