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BeCalm Ashwagandha Cookie debuts at MIHAS 2024

Image credit: Minimeinsights.com

Deligateaux (M) Sdn Bhd, the maker of halal frozen and non-frozen cakes and pastries in Malaysia, has introduced its latest BeCalm Ashwagandha Cookie at MIHAS 2024, Malaysia’s biggest halal trade event. This follows the successful introduction of their BeCalm Brownie, which has to be kept chilled.

The new cookie, sold as an ambient product, is designed to promote relaxation, stress relief, and improved sleep quality, thanks to the inclusion of KSM-66 Ashwagandha Root (200mg).

Image credit: Minimeinsights.com

BeCalm Ashwagandha Cookie is available in three delicious flavours and additional functional ingredients such as lion’s mane mushroom.

  • White Chocolate with Uji Matcha (Vibe On) with red maca root and damiana leaf.
  • Gourmet Chocolate Chip and Sea Salt (Chillax) with isolated soy protein and organic coconut sugar
  • White Chocolate with Speculoos (Mind Flex) with organic coconut sugar and lion’s mane mushroom.

BeCalm Ashwagandha Cookie has a shelf life of 12 months.

Image credit: Minimeinsights.com

Bentoree showcases Mi Tarik at MIHAS 2024

Image credit: Minimeinsights.com

Bento Food Industries Sdn Bhd, operating as Bentoree, has showcased its Instant Beef Flavoured Pulled Noodles Mi Tarik at MIHAS 2024, Malaysia’s biggest halal trade event. The Bentoree Mi Tarik highlights the growing influence of Chinese Muslim food culture in Malaysia. The instant noodle version, which can be consumed anytime and anywhere, aligns with the growing number of halal-certified mi tarik restaurants in the country.

Image credit: Minimeinsights.com

The growing popularity of mi tarik is likely to fuel an increase in instant mi tarik noodle offerings. Now Foods Sdn Bhd, a local noodle manufacturer, showcased their CanB Pak Man branded Mee Tarik at MIHAS 2024. To succeed in this market, brands must prioritize delivering the authentic taste of mi tarik.

Image by Minimeinsights.com

Bentoree also unveiled its new Strawberry/Mango drink, featuring nata de coco and milk for a delightful and textured beverage experience.

 

TCP Group breaks new ground in the Thai functional drink market with the launch of its “eco-friendly Mansome rPET bottle,” boosting good looks with greater care for the planet

Monday 16 September 2024 – TCP Group has launched the “Mansome rPET bottle,” the first eco-friendly recycled PET (rPET) plastic packaging in Thailand’s functional drink market, which can also be recycled again to create new packaging. Boost your good looks while caring more for the planet with “Mansome Collagen Less Sugar,” designed for men who want to look and feel great inside and out.

As the eco-friendly trend continues to gain momentum and younger generations become more environmentally conscious, TCP Group is committed to developing products that meet the needs of eco-minded consumers, encouraging them to participate in protecting our planet. Leading the way with the Mansome brand, a functional drink for men, the launch of Mansome Collagen Less Sugar in an eco-friendly rPET bottle marks a significant milestone as the first product from TCP Group – and the first brand in Thailand’s functional drink market – to use rPET packaging.

Mrs. Mallika Lungnimitmas, Marketing Department Director, Thailand Country Department at TCP Group, said, “For over 12 years, Mansome has been a leader in the functional drink market for men. We firmly believe in supporting every man to look good in his own way. Beyond that, we also promote doing good for both individuals and the planet. This year, we have taken our approach a step further through our efforts to reduce the amount of virgin plastic PET in our packaging and opting for recycled plastic, which transforms used plastic into new products, thus reducing plastic waste and showing greater care for the world from start to finish. Mansome rPET bottles advance our commitment to looking good while helping to make the world a better place.”

Mansome Collagen Less Sugar is now packaged in a new rPET (Recycled Polyethylene Terephthalate) bottle made from 30% post-consumer recycled PET (PCR PET) resin, which is recycled plastic from PET bottles, one of the plastics used for single-use food and beverage packaging. Through recycling technology, it is transformed into Food Grade recycled plastic, which is safe for food and beverage packaging, and meets the quality standards set by the Food and Drug Administration (FDA). Additionally, the production of this recycled plastic resin can reduce greenhouse gas emissions by up to 57.7% compared to producing virgin plastic PET.

Mansome encourages consumers to separate packaging before disposal to facilitate effective recycling. A “Please Recycle” message is printed on the bottle to stop waste from going to landfills through a comprehensive waste management system, which is in line with TCP Group’s commitment to promoting sustainable packaging by selecting environmentally friendly materials and designs that are recyclable. This also aligns with the company’s sustainability goals to achieve 100% recyclable packaging by 2024 and driving the business to achieve net zero greenhouse gas emissions globally by 2050.

The delicious and refreshing Mansome Collagen Less Sugar is now available in a recyclable 430ml rPET bottle for 20 baht at convenience stores and supermarkets nationwide, and online at the TCP Online Shop.

Taro fish snack has a new pizza cheese flavour

P.M. Food Co., Ltd. (PMF), manufactures and sells fish strips and fish sheets under the Taro brand in Thailand, has launched Taro Cheese Coated Pizza Cheese. Consumers can enjoy the irresistible aroma of pizza cheese in every bite. Taro Cheese Coated Pizza Cheese is only THB 30 and is available at 7-Eleven.

SEALECT Tuna Teams Up with Sesame Street

SEALECT Tuna, a brand from Thai Union, has teamed up with Sesame Street to create a fun and exciting collaboration. Popular Sesame Street characters like Elmo, Cookie Monster, and Big Bird are now featured on SEALECT Tuna products.

By featuring popular Sesame Street characters, SEALECT Tuna aims to introduce children to canned tuna while also evoking nostalgic feelings among adults who grew up watching the show.

Captain Overnight Oats has two exotic flavours

Federal Oats Mills Sdn Bhd has released two new exotic flavours for its Captain Overnight Oats: Purple Sweet Potato and Black Sesame.

The overnight oats are designed to designed to invigorate the mornings. Each combination is crafted with premium nuts and dried fruits. The purple sweet potato powder is imported from Japan.

Each box contains two sets, making it the perfect companion for a quick, healthy breakfast or a fulfilling snack. As part of the online offer, you can get each box, with two sets, for just RM17.80. 

Shop now at https://bmai.app/6edvk9

Bingxue Lite Milk Tea aims at health-conscious milk tea consumers

Bingxue Malaysia offers consumers a healthier choice with the new Lite Milk Tea with five zeroes. The drink is free from trans fat, saturated fat, sucrose, preservatives and hydrogenated oil. Priced at RM 8 per cup, it is available in Oolong Lite Milk Tea, Five Steeped Jasmine Lite Milk Tea and Long Jing Lite Milk Tea.

Roma Kelapa and Lee Minho Celebrate the Heart of Every Family with ‘Mama Pilih Roma’ Campaign

[L-R] Ms. Lee Ming Siew, Senior Brand Manager of Biscuit; Mr. KK Ng, Country Manager Mayora Malaysia Sdn Bhd; Lee Minho, Brand Ambassador Roma Kelapa; Ms Tiffany Low, Sales Director; Ms. Endang Putri, G

Kuala Lumpur, 14 September 2024Roma Kelapa – Biskut No.1 Untuk Ibu No.1* proudly launched its heartfelt Mama Pilih Roma’ campaign. This campaign is a tribute to the incredible moms who dedicate themselves to creating meaningful moments of joy and connection with their families, reaffirming Roma Kelapa’s commitment to bringing families closer together with its delicious and wholesome biscuits made from real coconut.

The Mama Pilih Roma’ campaign was officially launched at an exclusive event held on 14th September 2024 at JioSpace, Petaling Jaya. The event was attended by none other than Lee Minho, the beloved Korean actor and Roma Kelapa’s brand ambassador, who has captured hearts both on-screen and in the hearts of his fans. The campaign celebrates the incredible contributions of moms, recognising them as the backbone of family unity and the ultimate providers of care.

KK Ng, Country Manager, Mayora Malaysia Sdn Bhd Delivering His Welcome Speech During the ‘Mama Pilih Roma’ Official Campagin Launch

Mama Pilih Roma’ is our way of saying ‘thank you’ to all the wonderful moms who continuously choose Roma Kelapa as the biscuit of choice for their families. We believe in the power of family bonding, and with our unique coconut taste, we aim to create delightful moments that bring everyone together. We’re thrilled to have Lee Minho on board, whose values align with our mission to celebrate and cherish family moments,” said KK Ng, Country Manager, Mayora Malaysia Sdn. Bhd.

Lee Minho, Brand Ambassador of Roma Kelapa Participating in a Fan Q&A Session During the ‘Mama Pilih Roma’ Official Campaign Launch

As the campaign’s highlight, Roma Kelapa hosted a meet & greet event with Lee Minho as a token of gratitude for the unwavering support and dedication of moms across Malaysia. This event provided a memorable experience for 1,000 lucky fans through the ‘Roma Wow! Bertemu Lee Minho’, contest.

Group Photo with Lee Minho, Brand Ambassador of Roma Kelapa and the Attendees

With the launch of the ‘Mama Pilih Roma’ campaign, Roma Kelapa invites everyone to celebrate the love, dedication, and togetherness that moms continuously create. It’s more than just biscuits—it’s about cherishing the moments that matter. For more information, follow Roma Biscuits Malaysia’s Facebook & Instagram accounts or visit http://www.mayora.com.my/.

*PT Mayora Indah Tbk calculation based in part on Value/Volume Sales data provided by Nielsen IQ through its Retail Index Service in Biscuits category for the period 01 October 2022 – 30 September 2023 for Indonesia. (Copyright © 2023, NielsenIQ)

Bangchak sets the course for Inthanin expansion

Bangchak Retail plans to add a new Inthanin outlet in Laos to add to the current five there. The retail arm of the petroleum and energy conglomerate Bangchak is also in the negotiation stage to expand its coffee shop chain Inthanin into neigbouring Cambodia.

For Inthanin, the goal is to have 1,060 branches in Thailand and abroad by the end of 2024 and the subsequent plan to add around 220 outlets each year to reach the goal of 2,400 outlets by 2030.

There are also plans to open shops in Esso gas stations. However, this will depend on the existing coffee shops’ contracts expiring before “Inthanin” can begin expanding into each Esso gas station. Currently, there are a total of 1,000 Esso gas stations. Bangchak acquired Esso Thailand in 2023.

 

Texas Chicken in Thailand is shutting down

Texas Chicken, a fast-food chain operated by PTT’s retail marketing group OR, will be closing all of its stores in Thailand on September 30, 2024. OR operates 97 Texas Chicken outlets in Thailand. The company did not divulge the reason for shutting down the fast food chain. We suspect OR is likely to channel the resources and cost savings to support the opening of another 300 new Cafe Amazon branches in 2024.

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