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Celebrate National Day with Singaporeans’ favourite flavours from Cat & the Fiddle

By
Tan Heng Hong
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A delight for all moments

Singapore, 23 July 2024 – Enjoying comfort food and familiar flavours brings back pleasant memories from the past, evoking a sense of nostalgia. This National Day, delight in local flavours that have been masterfully crafted by Cat & the Fiddle. Whether for everyday indulgence or for special occasions, Cat & the Fiddle offers delectable treats made with quality ingredients to capture the nation’s favourites.  

MILO® has been a staple in many Singaporean households. At Cat & the Fiddle, the familiar MILO® flavour takes the centre stage with the improved MILO® Dinosaur cheesecake. This is accompanied by a brand-new Macaron Feline 3.0, which spotlights some iconic flavours such as Pandan Coconut and Gula Melaka. A newly-launched online-exclusive Cream Cheese Éclairs and beautiful Rose Mousse Tarts are visual treats for the eyes.  

Indulge in the creamy chocolatey goodness of Cat & the Fiddle’s improved MILO® Dinosaur cheesecake, now even richer and more chocolatey than before. With a crunchy cocoa graham biscuit crust and a velvety non-baked MILO® cheese mousse enveloping the airy chocolate sponge cake, this is the purr-fect indulgence for MILO® fans. The cheesecake is available at S$6.90 per slice or S$48.90 for a whole cake.

To accompany every indulgent slice of cheesecake from Cat & the Fiddle, the brand-new Macaron Feline 3.0 features six macaron flavours. These delicate treats are a burst of vibrant colours, and are a wonderful way to share the joy with loved ones and savour life’s happy moments. The new flavours include Pandan Coconut, Gula Melaka, Black Sesame, Milk tea, Lychee Rose, and Tiramisu, and are available at S$2.50 each or S$15 for a box of six. 

Hazelnut Chocolate Cheesecake

Brought back by popular demand, another Singaporean favourite is the Nut-Cho Fantasy Hazelnut Chocolate cheesecake, blending rich chocolate and cream cheese. Hop on a gastronomic journey with each bite on the generous chocolate mousse, and hazelnut mousse, all made with premium quality cream cheese, paired with the delicately light and fluffy sacher sponge, and chocolate sponge. The crispy feuilletine adds a twist to the overall texture of the dessert, for a perfectly balanced cheesecake. The luscious rocher glaze that blankets the cake is a crucial finishing touch, bringing all the layers together. The cheesecake is available at S$7.90 per slice or S$58.90 for a whole cake. 

For a refreshing twist, sink your teeth into one of Cat & the Fiddle‘s most sought-after flavour, the Sweet Strawberry cheesecake. The Queen of Hearts is a tangy treat featuring layers of velvety cheese mousse and pink strawberry cheese mousse generously studded with diced strawberries, with a light vanilla sponge nestled in between. The classic graham biscuit crust and the strawberry puree and cheese mousse swirls at the top create a harmony of textures and flavours that is sure to delight many. The cheesecake is available at S$5.90 per slice or S$48.90 for a whole cake. 

Limited-edition National Day Cake Toppers in 2024 

Cake toppers

Always ready for every celebration and occasion, Cat & the Fiddle introduces a limited-edition CAT cake topper for the upcoming National Day. Elevate this occasion by adorning your cakes with the fun and adorable CAT and make the celebrations more memorable.

Launch of the Cream Cheese Éclairs and Rose Mousse Tarts

New online-exclusive Cream Cheese Éclairs and Rose Mousse Tarts by Cat & the Fiddle

On top of the divine cheesecakes, Cat & the Fiddle proudly presents its new online-exclusive Cream Cheese Éclairs and Rose Mousse Tarts. The Cream Cheese Éclairs come in sets of six exquisite flavours: Cookies & Cream, Dark Chocolate, Hazelnut Chocolate, Biscoff, Tiramisu, and Pistachio. With a light and airy choux pastry shell filled with rich cream cheese, this tasty treat is perfect for indulging alone or sharing with friends and family at any gathering. The Cookies & Cream, Dark Chocolate, Hazelnut Chocolate, Biscoff, and Tiramisu éclairs are available at S$5.90 each. The Pistachio éclair is available at S$6.90 each. Enjoy a box of six flavours for S$30.  

The Rose Mousse Tarts are available in three decadent flavours – Cookies & Cream, Dark Chocolate, and Biscoff. Each tart features a velvety cream cheese mousse enveloping a light, fluffy sponge cake centre, atop a buttery, crisp tart shell. The tarts are available at S$5.90 each or S$30 for a box of six.

From 1 August 2024 to 11 August 2024, enjoy all Cat & the Fiddle cheesecake slices at S$5.90 per slice and Macaron Feline 3.0 at S$9.90 per box. Cat & the Fiddle is Halal-certified. 

For more information on Cat & the Fiddle and its current promotions, please visit the following official webpage of social media accounts:

●      Official website: www.catandthefiddle.com

●      Instagram: www.instagram.com/catandthefiddlecakes

●      TikTok: www.tiktok.com/@catandthefiddlecakes

●      Facebook: www.facebook.com/catthefiddle

 

The Coca-Cola System in Thailand partners with ‘Major Cineplex – SF Cinema’ to Drive COCA-COLA x Marvel: The Heroes Campaign, Engaging Marvel Fans Nationwide in Special Events and Promotions

By
Tan Heng Hong
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Wednesday 24 July 2024 – The Coca-Cola system in Thailand, comprising Thai Namthip Corporation Limited, Haad Thip Public Company Limited, and Coca-Cola (Thailand) Limited, collaborates with leading movie theatre partners – Major Cineplex and SF Cinema – to drive the exhilarating COCA-COLA x Marvel: The Heroes campaign, offering the Marvel fans with memorable super-exclusive experience through campaign activation booths at Paragon Cineplex, SF World Cinema, Central World, From 24 – 28 July 2024. When purchasing the Marvel Combo Set, customers will enjoy exclusive photo cards experience with Marvel characters and join the spin wheel game to win prizes such as limited-edition ‘Coca-Cola’ pack designs, color-changing cups, or collectible gift sets. In addition, by the purchase of ‘Coca-Cola’ products with the required amount, customers can also enjoy exclusive photo cards experience. This event helps celebrate the Coca-Cola system in Thailand’s long-standing partnership with Major Cineplex and SF Cinema and creates an uplifting experience by bringing Marvel characters to life and deliver never-before-seen consumer experience through exclusive, limited-edition ‘Coca-Cola’ pack designs featuring 10 illustrations, special prizes, activation booths, and special promotions at leading movie theaters nationwide.

Exclusive deals when purchasing eligible products. The Company reserves the right to change these terms and conditions at any time without prior notice.

  • Major Cineplex, special deals from July 24 – September 30, 2024, when purchasing Deadpool or Wolverine popcorn bucket set, customers will be eligible to purchase a ‘Coca-Cola’ Marvel Set at a special price of 99 baht. Each set includes one movie ticket, one glass of 32-ounce soft drink and one can of ‘Coke’ 325 ml.
  • SF Cinema, special deals from July 22 until supplies last. Purchase a Marvel Super Giant Bucket at a special price of 399 baht. The set includes Marvel Super Giant Bucket 380 ounces and two 32-ounce soft drinks.

The Laughing Cow Launches New Fruity Cheez Dippers: A Delicious and Healthy On-the-Go Snack

By
Tan Heng Hong
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Kuala Lumpur, 15 July 2024 – The Laughing Cow, one of the World’s leading cheese brands, is shaking up the snacking scene with the launch of a first-of-its-kind product by its brand, The Laughing Cow Cheez Dippers.

The Laughing Cow Cheez Dippers offer a fun and convenient snack experience by pairing crispy breadsticks with creamy cheese. Available in two exciting flavours – Strawberry and Blueberry – they bring a burst of fruity goodness to on-the-go snacking. These new flavours expand on the success of the original cheese dip, elevating the snacking experience.

At The Laughing Cow, we are committed to providing healthy snacking products that are accessible, delicious, and nutritious, in line with our philosophy of ‘for all for good’,” says Alamjit Singh Sekhon, General Manager, South East Asia. “Our range of products caters to diverse consumer needs, and The Laughing Cow cheese is a nutritious delight crafted from high-quality dairy ingredients at Bel factories worldwide.

The Laughing Cow Cheez Dippers goes beyond just taste. It is also a healthy option, featuring natural food colours derived from real fruits and cheese made from cow’s milk. With the Southeast Asian snack market projected to exceed $5 billion by 2029, these Cheez Dippers are set to attract health-conscious consumers. Packaged for ultimate convenience, each product is individually sealed and perfectly portioned to satisfy hunger pangs and keep smiles throughout the day.

“This launch underscores The Laughing Cow brand’s commitment to being an innovative leader in the healthy snacking space. Globally, Bel has a wide product assortment, and we will keep introducing relevant products as and when the market is ready for them. We aim to drive growth in Southeast Asia, expanding our presence and meeting the increasing demand for our innovative snacks,” adds Alamjit.

The fun and delicious Cheez Dippers will be available in all major supermarkets from July 2024 onwards. For more information about Bel Groupe and its Cheez Dippers line, please visit thelaughingcow-sea.com/ms/

A blast from the past with collectable limited-edition F&N MAGNOLIA Heritage Plates!

By
Tan Heng Hong
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Limited edition F&N MAGNOLIA Heritage Plates

F&N MAGNOLIA 100% Fresh Milk now available in Family packs

Singapore 23 July 2024  –  Milk is an important source of nutrients. Enjoyed on its own, added to coffee, tea or smoothies, or used as an ingredient in desserts or savoury dishes for a hearty meal, this delicious drink is a staple in many households. F&N MAGNOLIA has been providing nourishing and nutritious milk for almost nine decades, at the breakfast table or any time of the day. 

With a legacy of delivering high-quality trusted goodness, F&N MAGNOLIA is synonymous with a rich heritage, with a wide range of high-quality mainstay variants and limited-edition flavours for modern consumers and novelty seekers. Apart from milk, it maintains its presence in homes with limited-edition collectables that evoke nostalgia. 

Go back in time to visit F&N MAGNOLIA’s very first dairy farm at Chestnut Drive, Bukit Timah. Take a trip down the memory lane with the iconic pyramid-shaped Tetra Pak from the 1950s or relive the times drinking out of a vintage glass bottle from the 1960s. These cherished remnants from the past are beautifully framed in the limited-edition F&N MAGNOLIA Heritage Plates.

F&N MAGNOLIA 100% Fresh Milk now available in Family Packs

Calcium is an essential mineral for healthy bones and teeth, aiding muscles contraction, and regulating normal heart rhythms and nerve functions.1 Protein aids in repairing and building parts of our body and plays a key role in maintaining muscle mass and strength to perform daily physical functions.2 F&N MAGNOLIA milk is a source of calcium and protein, and is made with 100% fresh milk. For larger families that consume more milk on a daily basis, the F&N MAGNOLIA 100% Fresh Milk 1.89L bottle is an ideal packaging option to meet their daily calcium and protein requirements.

From now, receive a F&N MAGNOLIA Heritage Plate with the purchase of two 946-ml F&N MAGNOLIA packs, one 1.89L bottle or two 700-ml F&N MAGNOLIA Yoghurt Smoothie, while stocks last. There are five nostalgic designs to be collected and are available at all major retailers. 

 A large selection of F&N MAGNOLIA products are available at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops. The limited-edition F&N MAGNOLIA Salted Caramel Low Fat Flavoured Milk is exclusively available at FairPrice and Cheers. The range of products are halal-certified and available at the following Recommended Selling Prices (RSP): 

●      F&N MAGNOLIA 100% Fresh Milk 

○      946ml – S$3.63

○      1.89L – S$7.10 

●      F&N MAGNOLIA Chocolate Flavoured Milk – S$3.63

●      F&N MAGNOLIA Low Fat Hi Cal Fresh Milk – S$3.63

●      F&N MAGNOLIA Low Fat Hi-Cal Milk With Oats – S$3.63

●      F&N MAGNOLIA Low Fat Hi-Cal Milk With Omega – S$3.63

●      F&N MAGNOLIA Lactose Free Milk – S$5.25

●      Limited-edition F&N MAGNOLIA Salted Caramel Low Fat Flavoured Milk – S$3.63

For more information, please visit www.magnolia.com.sg or https://sg.fnlife.com/magnolia. Follow F&N Magnolia on Facebook or @fnnmagnolia on Instagram for more updates.

1.     “The Nutrition Source”, Harvard T.H. Chan School of Public Health, https://nutritionsource.hsph.harvard.edu/calcium/

2.     “Why Protein Is More Important Than You May Think, And 5 Common Protein Myths”, Healthhub.sg, https://www.healthhub.sg/live-healthy/why_protein_is_important

City Square Mall Celebrates National Day With a Green Market, Food Fair, Durian Buffet and More

By
Tan Heng Hong
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Learn more about conscious living, savour local and international treats and enjoy special deals to ring in Singapore’s 59th birthday! 

City Square Mall invites you to celebrate National Day with a journey through Singapore’s well-loved culinary delights and a host of fun-filled activities perfect for the entire family! From 26 July to 25 August 2024, there will be various activities and promotions to usher in the spirit of our Lion City.

Kickstart your National Day celebration with City Square Mall’s Green Market and discover a range of vendors retailing handmade crafts, clothes and more. The mall will also be hosting a National Day Food Fair, featuring a variety of local and international delights that will tantalise your taste buds.

Don’t miss the festivities at City Square Mall. Explore sustainable living options, and savour delicious food in a lively and festive atmosphere with family and friends. Join us in making this National Day a memorable one filled with joy, community spirit, and pride!

Green Market 

Date: 26 July to 4 August 2024

Time: 11am to 10pm

Venue: Basement 1 Fountain Square

Thailand-based clothing brand Saleable will be retailing clothes made out of tencel and bamboo.

Join us at Basement 1 Fountain Square, where you’ll discover a delightful array of vendors. Savour the rich flavours of house-roasted coffee beans from D-No Coffee and Tea, and admire the exquisite handmade crochet flower bouquets from Crochet Sg. Don’t miss the opportunity to shop at Saleable, a Thailand-based clothing brand offering stylish apparel made from sustainable materials.

Be sure to also stop by Nature’s Field and Nakanishi Cakes to satisfy your snack cravings. Nature’s Field promotes healthy snacking with a variety of all-natural and preservative-free flavoured nuts, in various flavours such as Cacao, Honey and Abalone. The first 100 shoppers with any receipt from the mall can redeem a free pack of Nature’s Field Nut Mixes (150g), at the Nature’s Field booth on 27 July.

Meanwhile, Nakanishi Cakes, whose owner hails from Chiba, Japan, will be offering freshly baked goods made only using natural ingredients with no preservatives. Their signature Japanese Banana Cake is a crowd-favourite, loved for its moist and soft texture.

Shoppers can shop for a range of snacks such as cereals, instant noodles and drinks from MoNo Foods at the Green Market. MoNo Foods is an organisation that advocates for food waste reduction and its mission is to divert food waste away from waste streams and redistribute them back to the community. They will be retailing food items that are nearing expiration, to educate shoppers on the importance of sustainable consumption practices.

Come and experience this vibrant marketplace, where every purchase supports creativity and sustainability.

National Day Food Fair

Date: 8 to 11 August 2024

Time: 11am to 10pm

Venue: Basement 1 Fountain Square

From 8 to 11 August 2024, indulge in a gastronomic adventure at City Square Mall’s National Day Food Fair, featuring a diverse selection of the finest flavours from Singapore and beyond. Whether you’re on the hunt for well-loved local favourites, or new and trendy international treats, you will be sure to find something to satisfy every craving!

One of the tenants of City Square Mall, Lai Lai Taiwan Casual Dining, will be bringing authentic Taiwanese flavours to shoppers. Known for its comforting cuisine, it offers a variety of dishes for every palate. Enjoy their traditional Taiwanese mee sua filled with oysters and topped with bonito flakes, braised pork rice and their crispy, savoury Taiwanese popcorn chicken – just to name a few.

White Rabbit by Hao Food SG

White Rabbit by Hao Food SG, known for its beloved creamy milk candy, is another standout at the food fair. It will be offering an array of sweets, ice cream, and adorable merchandise of their rabbit mascot. The first 80 shoppers with any receipt from the mall, will be able to fill a carrot pouch from City Square Mall with as many White Rabbit sweets as they can.

Head on over to Ji Xiang Ang Ku Kueh that offers a taste of tradition and culinary heritage. Its handmade ang ku kueh are perfectly soft and chewy, filled with traditional flavours such as Sweet Bean and Peanut, as well as modern flavours like Durian and Pistachio.

To quench your thirst while you embark on a gastronomic adventure, stop by Pacto by Parchmen, known for its specialty teas and coffees. It offers a range of oriental tea flavours such as Tie Guan Yin, Enshi Jade Dew and Japanese Matcha. The coffees undergo a  special fermentation method, producing clear strawberry, banana and rose notes in the hand brew.

Durian Party Under The Stars

Date: 8 to 11 August 2024

Time: 6pm to 10pm

Venue: Level 1 City Green Park

Ms Durian will be offering durian varieties such as Mao Shan Wang, D24 and Red Prawn.

City Square Mall invites all durian enthusiasts to join them from 8 to 11 August  2024, for an unforgettable Durian Party Under The Stars and enjoy an all-you-can-eat durian buffet (60 minutes). Amidst cosy tents adorned with fairy lights, shoppers can savour a variety of durian varieties, such as Mao Shan Wang, D24 and Red Prawn. On top of that, shoppers can try two new items that Ms Durian will be launching in celebration of National Day, they are — Ugly Durian Egg Tart and Mao Shan Wang Durian Kaya Craquelin.

Additionally, shoppers can indulge in snacks such as Ms Durian’s signature Mao Shan Wang Ice Cream to beat the heat and kacang puteh to pay homage to Singapore’s heritage of local snacks. To end off the feast, refreshing coconut water and mineral bottled water will be given, providing the perfect balance to the durian’s rich and creamy flavours.

Scan the QR code to purchase tickets to Durian Party Under The Stars.

Adult tickets are priced at $68, while tickets for children aged between 7 and 11 years old are priced at $28. Entry is free for children below 7 years old, with 2 paying adults.

Apart from Ms Durian, City Square Mall has also invited their friendly neighbourhood businesses to join them in the spirit of community. This will offer a unique opportunity for shoppers to explore and savour a diverse array of culinary delights from merchants such as Pacto by Parchment, who will be offering its signature drip coffee and Chinese teas, all under one roof.

By inviting these beloved local businesses near City Square Mall, the mall aims to celebrate and support these businesses, creating a warm and welcoming atmosphere for everyone. This event will delight taste buds and reinforce community ties, making City Square Mall a hub of local culture and flavours.

Arts on the Street

Date: 26 & 27 July 2024

Time: 6pm to 8pm

Venue: Level 1 City Green Park / Basement 1 Fountain Square

Join us for enchanting evenings of live music at Level 1 City Green Park and Basement 1 Fountain Square. Enjoy captivating performances while you unwind and connect with your loved ones, soaking in the vibrant atmosphere of community and artistry. Experience the joy and creative spirit of the vibrant performances while immersing yourself in the upbeat tunes.

Enjoy 1-For-1 Food Deals

As a special treat, from 7 to 9 August 2024, bring your loved ones and enjoy irresistible 1-For-1 Double Deals from merchants such as Hummus House by Pita & Olives, Lai Lai Taiwan Casual Dining, Mei Heong Yuen Dessert, and more. Shoppers can enjoy the 1-For-1 Food Deals via the CityNexus app*.

*Registration is free, terms and conditions apply.

Customer Service Counter Relocation

If you need any assistance during your visit to the mall, head on over to the Customer Service counter which has relocated to Basement 2, behind the travelator.

Visit City Square Mall’s website for the full tenant directory, promotions and upcoming activities or check out City Square Mall’s Facebook or Instagram page.

UNWIND @ Raffles Place and Celebrate the Singapore Spirit with an Evening of local-themed Festivities!

By
Tan Heng Hong
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The second edition of UNWIND @ Raffles Place this year features fun-filled activities like a community bike tour, traditional games, live music by local artists, and more!

Singapore, 24 July 2024 – Embrace the Singapore Spirit ahead of Singapore’s National Day with UNWIND @ Raffles Place, an exciting event held at the heart of the Central Business District on 3 August 2024!

Organised by Raffles Place Alliance, this event promises to be a nostalgic, fun-filled day packed with an array of activities, which includes a dedicated play area for kids! Challenge your friends in classic lawn games such as badminton, giant jenga, or mini golf, or relive your childhood with traditional games like Chapteh and Five Stones as a series of live musical performances from local artists keep the vibe going well into the evening. Rediscover the Raffles Place precinct with a fun community bike tour before wrapping up the night with an outdoor movie screening from the comfort of the lawn chairs spread across the park.

Don’t miss out on the National Day excitement at Raffles Place on 3 August 2024!

Cycle through the Heart of the City with Wild Pearl’s Community Bike Tour

Wild Pearl’s Community Bike Tour

Explore  Singapore’s Central Buzz District from 4pm to 5pm with Wild Pearl’s innovative community bike experience. Led by a custom cargo bike equipped with a solar-powered sound system and a unique seated DJ booth, this ride offers a fun and fresh way to explore Raffles Place. Enjoy curated tunes from local DJ Leland as you cruise through the district.

Free Anywheel bikes will be provided on a first-come, first-served basis for the tour. Alternatively, you can bring your bike to the meeting point to join the ride.

Dive into Singapore’s Heritage with Games and Workshops by PLAY!

From 4 – 9pm, children can enjoy a  dedicated play space filled with traditional local games such as Chapteh, Five Stone, pick-up sticks, card games, and tops as artist collective PLAY! transforms the park into a nostalgic playground.

Plus, you can join a free-play creative workshop and let your imagination run wild: With tables set up with craft materials, you can create your postcards about our beautiful island right in Raffles Place! Printed sheets featuring iconic Singapore motifs, like HDB flats, will also be available for inspiration.

Gather Your Friends for Fun Lawn Games

Giant Jenga

Gather your friends and family from 4 – 9pm for an enjoyable challenge with a variety of exciting lawn games:

  • Table Tennis: Engage in a friendly match and showcase your serves and spins.
  • Giant Jenga: Test your balance in this classic game where you carefully manoeuvre wooden blocks to build the tallest tower possible.
  • Badminton: Show off your agility in exhilarating matches, either in doubles or one-on-one.
  • Cornhole: Toss bean bags with precision as you aim to land them on or through the hole in the board.
  • Putting Green: Hone your putting skills and enjoy a lighthearted game of mini golf.

Plus, participants in each lawn game can stand a chance to win exclusive vouchers*, such as:

  • 20% discount vouchers from CHUMS
  • 1-for-1 vouchers on starters at VIBE Bistro-
  • $20 voucher (with minimum $100 spend) from VIBE Bistro
  • Free mocktail voucher with the lunch menu at Ammakase
  • Free cocktail/glass of wine voucher with the tapas menu at Ammakase

*Terms & conditions apply

What’s more, look out for free Brewlander beers from VIBE Bistro for the first 100 people to like Raffles Place Alliance and VIBE Bistro’s Instagram pages. There will also be free White Rabbit ice cream from Hao Food SG for the first 100 people to like Raffles Place Alliance and White Rabbit’s IG pages!

*While stocks last, terms and conditions apply.

Groove to Live Performances from Talented Local Artists 

Enjoy a lineup of live music from 4 – 6:30pm and 8:20 – 9pm with some of Singapore’s brightest talents. Begin with the soulful melodies of Shak’s solo acoustic set at 4pm, followed by Dita and her guitarist at 4:45pm, who are sure to deliver captivating performances blending soul and rhythm.

Mars B and Band

At 5:45pm, Mars B and band will energise the crowd with their vibrant melodies, before the evening wraps up with a captivating performance by Hanging Up The Moon x Leslie Low at 8:20pm. Take a seat in any of our #RPchairs around the park and enjoy the unique flair and energy of these homegrown talents!

Dita

Wind down with an outdoor Movie Screening of Sing 2

Movie Screening

Settle down with your family and friends in CHUMs’ comfortable camping chairs for an outdoor moving screening that begins at 6:30pm. Watch as koala Buster Moon and his all-star cast of animal friends prepare for a dazzling musical extravaganza in Sing 2, filled with catchy musical numbers!

The first 50 people to register for the movie screening by 12pm on 29 July will get a reserved seat for themselves and 1 other guest, as well as free butter croissant, courtesy of PAUL at Ocean Financial Centre. Sign up here to reserve a seat to enjoy the movie.

Look Out for More UNWIND Editions Coming Your Way!

The next edition of UNWIND promises even more excitement, so be sure to stay tuned for more information. For the latest news, be sure to follow @RafflesPlaceSG on Instagram.

Join us on August 3 for UNWIND @ Raffles Place!

Lifebuoy Champions Hand Hygiene for over 440 young students, supported by MOE, MOH and Guardian Malaysia

By
Tan Heng Hong
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Lifebuoy Malaysia successfully launched the “H for Handwashing: Little Hands, Bright Futures” at SK AU Keramat on 23rd July 2024 (Tuesday), supported by the Ministry of Education, the Ministry of Health, and Guardian Malaysia to bolster hand hygiene practices in Malaysian schools.

The “H for Handwashing: Little Hands, Bright Futures” campaign reiterates Lifebuoy’s mission to instill lifelong handwashing habits and improve personal hygiene care to foster a healthier tomorrow.

Kuala Lumpur, 24 July 2024 – Despite the simplicity of handwashing, it remains critically neglected. This neglect contributes to the spread of communicable diseases such as Hand, Foot, and Mouth Disease (HFMD), which notably increased among Malaysian children in 2023. In a significant effort to improve personal hygiene among the youth, Lifebuoy is supported by the Ministry of Education (MOE), Ministry of Health and Guardian Malaysia to bolster hand hygiene practices in Malaysian schools.

This campaign is part of a broader initiative to educate children on the importance of handwashing with soap. With the support of the Ministry of Education and the Ministry of Health, the “H for Handwashing: Little Hands, Bright Futures” held at SK AU Keramat included a Glo-Germ demonstration by Dr Aen Saari. One of its targeted hygiene education programs showcased how germs are invisible to the naked eye and taught schoolchildren the 7-step handwashing routine. The demonstration also highlighted the importance of washing your hands with soap, taking Lifebuoy one step closer to their ongoing mission of instilling lifelong handwashing habits from a young age.

Lifebuoy, in partnership with Guardian, donated 550 personal hygiene care packs to the students of SK AU Keramat, reinforcing their dedication to promoting hygiene and well-being in the community

Lifebuoy’s H for Handwashing program targets schools, as they play a crucial role in instilling lifelong healthy habits. For over a decade, the integration of hand hygiene education into students’ daily routines has been supported by the Ministry of Education with the aim to embed these practices from a young age. Hand hygiene is essential for maintaining a healthy learning environment. One of the main concerns is student absenteeism due to illness, which significantly impacts their future. Therefore, the program modules were co-developed with the Ministry of Health to ensure accurate knowledge sharing to teach children the importance of proper handwashing with soap while reducing instances of absenteeism due to illness and promoting better academic performance.

Nurturing the Future of Hand Hygiene from the Early Years

Students of SK AU Keramat dance to ‘Mari Lebih Sihat’, a tune created by Lifebuoy to remind students of good hygiene habits in a fun and catchy manner.

Despite the simplicity of handwashing, many people have yet to adopt the habit of handwashing. However, recent studies showed that habits can form within 18 days with continuous practiceI, Lifebuoy’s ongoing mission has led to implementing targeted hygiene education programs to instill lifelong handwashing habits from a young age, fostering a healthier future through sustained behavioral change.

Lenny Chuah, Head of Country, Unilever Malaysia and Country Business Unit Lead of Personal Care in Malaysia, Singapore, and Thailand, stated, “Hand hygiene is a simple yet powerful tool to prevent illness. We are proud to be working closely with the Ministry of Education and the Ministry of Health towards a common goal of teaching children alike about the importance of good handwashing habits and protecting them from harmful germs so they do not miss a single day of school and life’s important moments. Our programs are designed to create a community of care, extending essential hygiene education to not only reinforce good handwashing habits among the children but also to empower the teachers to become actively involved in students’ development, including hygiene-related behaviors. We hope this partnership will continue to make significant strides towards achieving our goal of reaching 1,000,000 students by the year 2025​ and raising awareness of the importance of good hand hygiene.”

Retail Collaboration with Guardian

Guardian is also supporting Lifebuoy by donating Guardian Vitamin C Gummies as part of their care packs. Chan Shu Chien, Category Senior Manager (Personal Care), Guardian Malaysia shared, “At Guardian, we believe in the power of community and the importance of nurturing good health habits from a young age. That’s why we are running the “Purchase with Purpose” campaign with Lifebuoy in our stores to support hygiene education for students in Malaysia. This initiative aligns with our commitment to promoting public health through education and accessible hygiene products. We are proud to be part of this effort and look forward to seeing the positive impact it will have on the lives of these young students.”

For nearly a decade, Unilever, through Lifebuoy, has been promoting handwashing with soap among Malaysians, keeping families one step ahead of harmful germs. This includes mobilizing hygiene education programs in communities and schools and donating hygiene care products to bridge access to hand hygiene for underprivileged areas. Since 2015, Lifebuoy’s outreach in Malaysia has reached 850,000 students, aiming for one million students by 2025.  These efforts are set to prepare children not only for academic success but also for overall healthier lives.

Celebrate SG59 in Red and White with Love, Bonito

By
Tan Heng Hong
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Outshine the NDP Fireworks with the shimmery Padded Satin Tube Maxi Dress (Rose)

You and I we’re not alone in finding classy, comfortable fits for major celebrations this month 

SINGAPORE, AUGUST 2024 – Fly the Singapore flag high this August as we celebrate our nation’s birthday alongside Love, Bonito’s 14th anniversary! Themed “Any-verse of Women”, Love, Bonito’s birthday campaign celebrates the diverse, multiversal nature of women, and her lived experiences that make up the nation’s fabric. Whether you are heading to the National Day Parade, having office parties or enjoying the extended public holiday abroad, get dressed in patriotic red and white fits for the road ahead. From 1-31 August, customers can also look forward to a shopping spree giveaway as well as denim swop with additional perks.

Starring the brand’s campaign is Singaporean musician and content creator Hashy Yusof, whose baggage definitely isn’t a crux. It’s been ten years since she was diagnosed with a spinal tumour but continues to march to the beat of her own drum. Wearing the feminine Padded Peplum Box Pleat Camisole and the high rise Denim Wide Leg Jeans, she is ready to party with support from Love, Bonito’s padded top and her stylish crutch.

Hashy Yusof continues to slay despite living with astrocytoma. She is wearing the Padded Peplum Box Pleat Camisole (Cream) and Denim Wide Leg Jeans (Dark Denim Washed)

Multi-Occasion Looks

Asymmetric Cut Out Toga Top (Merlot) and Leggy™ Elastic High Waist Straight Leg Pants (Merlot)

Our hot and humid island home weather calls for apparels that allow citizens to celebrate in style and comfort. The Padded Straight Neck Tube Top and  High Waist Cropped Wide Leg Culotte is a perfect elevated look for that company function. If you’re looking for a one-and-done, the fuss-free Straight Neck Bubble Wide Leg Jumpsuit, will allow you to reach out for the skies with its cloud like design! The Asymmetric Cut Out Toga Top and Leggy™ Elastic High Waist Straight Leg Pants in Merlot will also be a hot favourite this month as its deep, rich colour will automatically exude a sense of luxury and sophistication.

Happy Birthday to You! 

Adding onto the heartland celebrations, customers can also look forward to exciting Love, Bonito activations:

  • Anniversary Shopping Spree Giveaway: 14 lucky winners will be chosen to partake in a 14 seconds shopping spree fully paid for by the brand*. Each customer is entitled to a draw for this spree with a min. spend of $200 in a single receipt. Available online and across all stores from 1-31 August. 

Love, Bonito’s August collection ranges from S$39 to S$119 and goes live from 5 August, Monday onwards, on its website and all stores globally. Love, Bonito also ships to 20 countries worldwide (free shipping threshold applies). For more information, follow us on @lovebonito.

PRG debuts vegan “lobster” mayonnaise at Thaifex 2024

By
Tan Heng Hong
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Image credit: Minimeinsights.com

At the recent THAIFEX – Anuga Asia 2024 held in Bangkok, PRG Corporation unveiled a revolutionary new product: vegan-friendly Lobster Mayonnaise under their Mahboonkrong brand. This innovative mayo uses tapioca-derived starch and pea protein isolate to create a plant-based lobster mayo.

Mahboonkrong Lobster Mayo is crafted with allergy-friendly ingredients, ensuring it looks, tastes, and spreads just like regular mayonnaise. It’s also free from sugar, MSG, egg, and cholesterol, making it a great option for those with dietary restrictions.

Image credit: Minimeinsights.com

The company claims its products are made from ingredients that you can spell, such as canola oil, non-dairy creamer (plant-based), modified tapioca starch, mushroom extract seasoning, salt, xanthan gum, pea protein powder, permitted flavouring (vegan), guar gum, acetic acid, mustard powder, citric acid, permitted emulsifier, potassium sorbate, tumeric extract, antioxidant, sucralose.

Coconut product leader Asiatic Agro Industry unveils sparkling coconut water and coconut butter at Thaifex 2024

By
Tan Heng Hong
-
Image credit: Minimeinsights.com

Coconut product leader Asiatic Agro Industry showcased their latest creations at the recent THAIFEX – Anuga Asia 2024. Among the highlights were:

Cocomax Coconut Water Sparkling: This sparkling beverage offers a healthy twist on mineral and soda water, available in original and lychee flavors for a refreshing taste.

Image credit: Minimeinsights.com

Cocomix Coconut Butter (Margarine) Unsalted: This versatile cooking staple is perfect for baking delicious and healthy treats, from pastries to casseroles. It also adds a touch of goodness to stir-fries, sauces, and even grilled dishes. The butter boasts a high content of MCT and lauric acid.

Ingredients: coconut cream (68%), refined coconut oil (29.2%), (INS 471, INS 472 a), refined sugar, artificial flavour and refined salt.

Image credit: Asiatic Agro Industry

Asiatic Agro Industry’s Cocomix range boasts a comprehensive line of coconut products beyond their new offerings. Their existing range includes Coconut Whipping Cream, Coconut Water Soup Base, Coconut Creamer, Evaporated Coconut Milk, and Sweetened Condensed Coconut Milk, providing home cooks and businesses with a variety of options to explore the culinary potential of coconut.

Image credit: Minimeinsights.com

The company showcased Cocofibre 0500, a unique ingredient that adds valuable fibre content to various food applications including keto and gluten-free diets. In baking applications, Cocofibre 0500 fortifies baked goods with fibre while delivering a satisfying textural experience.

Image credit: Minimeinsights.com

Cocofibre 0500 shines as a cost-effective meat replacer, such as for oden (Japanese skewered dish). It also boasts the ability to increase the yield of food creations.

Coco Munch Coconut Cereal Snack exemplifies the delicious potential of Cocofibre 0500. This packaged snack has 6g of fibre and also contains protein, making it a healthy and satisfying treat.

Image credit: Minimeinsights.com

 

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