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Celebrate Lunar New Year with Elevete Patisserie’s Exquisite Festive Delights

By
Tan Heng Hong
-

KUALA LUMPUR, 20 JANUARY 2025 — This Lunar New Year, Elevete Patisserie invites you to indulge in the art of gifting with a curated selection of festive treats. Perfect for sharing joy, showing appreciation, and elevating celebrations, these hand-crafted delights combine tradition and innovation in every bite.

Orders and deliveries start now until February 2, 2025. Visit Elevete Patisserie Chinese New Year Collection to place your orders. The collection is halal-certified.

Prosperity Madeleine Tower (RM188)

Symbolising wealth and good fortune, this visually stunning centrepiece resembles a pineapple (“ong lai”) with 27 golden French pineapple madeleines.

Standing 11 inches tall, this tower is a statement piece for any Lunar New Year table.

Lunar Delights Cookie Box (RM98)

A must-have for festive gatherings, this cube-shaped box is filled with an assortment of cookies that delight the senses:

  • Pineapple Tart (6 pcs)
  • Peanut Cookie (8 pcs)
  • Butter Cookie (8 pcs)
  • Shortbread Cookies (8 pcs)
  • Black Sesame Cookie (8 pcs)

Beautifully packaged, it’s the perfect gift to share sweet moments with loved ones.

Lunar Luxe Treats Box (RM108)

Elevate your celebrations with this luxurious assortment of macarons and choux au craquelin, offering a fusion of festive flavors such as:

  • Fatcarons: Yuzu, Matcha Mango, Raspberry Pistachio, Pineapple Tart and Rose Lychee (1 pc each)
  • Choux: Red Berries and Lemon (2 pcs each)

Packaged in a cube box of nine, it’s a show-stopping treat for any festive occasion.

Lunar Luxe Sweets Box (East Meets West) (RM138)

Celebrate the fusion of eastern flavors and western elegance with this exclusive gift box.

Featuring an array of tarts, fatcarons, and choux, including:

  • Pineapple Madeleines, Golden Lemon Ingots, Strawberry and Yuzu Tart, Red Berries and Lemon Choux
  • Raspberry Rose Lychee and Matcha Mango Fatcarons

This sophisticated gift is ideal for clients, colleagues, or loved ones.

Joyful Lunar Celebration Cake Bites (RM138)

Perfectly sized at 1.5 inches each, these bite-sized cakes feature:

  • Sourdough Carrot Cake Bites: A savory-sweet twist with sourdough tang.
  • Raspberry Red Velvet Cake Bites: A rich, fruity indulgence.

Packaged in a vibrant window box, these cake bites are designed for gatherings big and small.

Lunar Treasures Tiffin (RM188)

Pay homage to tradition with this elegant three-tier tiffin filled with festive favorites:

  • Top Layer: 10 Pineapple Tarts
  • Middle Layer: Assorted cookies (Butter, Black Sesame, Peanut, and Shortbread)
  • Bottom Layer: Orange Butter Cake (300g)

A perfect blend of nostalgia and luxury, this tiffin is a thoughtful gift for family or corporate gifting.

Lunar Golden Treasures (RM138)

 This elegant rectangular gift box holds 18 buttery pineapple tarts, crafted with premium ingredients and presented in a sleek design with a touch of opulence.

Delivery and Pre-Order Information

 Orders and delivery period starts now until February 2, 2025.

*Terms and conditions apply.

About Elevete Patisserie

Elevete Patisserie is your premier local brand and destination for indulgent desserts. Each creation leaving our kitchen is a visual and gastronomic creation, crafted to captivate discerning palates. Our name, Elevete, reflects our mission to elevate modern desserts to new heights through constant innovation.

Proudly Halal-certified, we are committed to delivering a diverse range of Halal-compliant delicacies. Explore Elevete Patisserie at www.elevete.com.my for an elevated dessert experience where indulgence meets creativity.

Pos Malaysia Transforms Retail Space To Provide Malaysians With Convenience, With the Opening of Its 50th Pos Shop

By
Tan Heng Hong
-

PENANG, 17 January 2025 – Pos Malaysia Berhad (“Pos Malaysia”), the national post
and parcel service provider, today celebrated the opening of its milestone 50th Pos Shop,
located on Jalan Dato Keramat in Penang. The momentous occasion was officiated by
the Chief Minister of Penang, YAB Chow Kon Yeow, lending prestige to the celebratory
event.

This newest Pos Shop represents a significant milestone in an amazing transformational journey for Pos Malaysia as it continues to innovate and adapt to today’s consumers and their evolving needs. It also marks the successful delivery of the company’s ambitious goal of opening 50 Pos Shop locations nationwide. Collectively, these outlets have served over 630,000 customers and sold 80,000 bottles of water, 140,000 buns, 52,000 servings of soft-serve ice cream, 153,000 pieces of pau, 43,000 packs of nasi lemak, and many other wonderful and carefully curated convenience store items. Some of these items, such as pau and nasi lemak, are proudly produced by local SMEs, reflecting Pos Malaysia’s commitment to supporting local businesses while curating a diverse and convenient retail experience for Malaysians.

Charles Brewer, Group Chief Executive Officer of Pos Malaysia, expressed his enthusiasm: “We are delighted to unveil our latest Pos Shop outlet to the Georgetown community, offering a convenient and comprehensive retail experience that goes beyond traditional post and parcel services. The Dato Keramat store is our fifth location in Penang, underscoring Pos Malaysia’s commitment to bringing our services closer to Penangites, enhancing the way we serve them and ensuring we remain very relevant.”

YAB Chow Kon Yeow lauded Pos Malaysia’s efforts, stating: “The opening of the Pos Shop Dato Keramat outlet showcases Pos Malaysia’s dedication to its transformation efforts, adapting to the changing needs of customers in an increasingly digital world. By integrating modern retail offerings with the reliability of traditional postal services, Pos Malaysia bridges the gap between the physical and digital realms to provide greater convenience and accessibility for customers from all walks of life. I commend Pos Malaysia for this refreshing and innovative concept, and I believe Pos Shop will undoubtedly benefit the people of Penang and our local business community for years to come.”

Spanning over 800 square feet, Pos Shop Dato Keramat combines a fully operational post office with a cozy and welcoming retail space. It offers services such as parcel drop, bill payments, mobile and e-wallet reloads, and a range of everyday essentials. The outlet also features the popular Pos Kafe, where customers can enjoy freshly brewed coffee and light ‘ready-to-eat’ snacks. This innovative ‘Shop in Shop’ concept revitalises traditional post offices into versatile retail spaces, creating a welcoming environment where customers can shop, relax, and complete their daily errands – all under one roof.

The first Pos Shop outlet was opened on Jalan Medan Tuanku, Kuala Lumpur, in May 2023. Since then, Pos Shop has rapidly expanded its footprint across both Peninsular Malaysia and East Malaysia. In Penang, in addition to the newly opened Dato Keramat outlet, Pos Shop can also be found in Perai, Kepala Batas, Batu Maung, and Gelugor.

Brewer emphasised the significance of this achievement: “Reaching the milestone of 50 Pos Shop outlets nationwide is a testament to our dedication to reimagining both the customer journey and their experience, contributing to the local economy, and enriching the communities we serve. But this is just the beginning.

“As we look to the future, we remain guided by our purpose – to connect lives and
businesses for a better tomorrow. We will continue to push the boundaries of innovation
to enhance our services and deliver delightful experiences to everyone who interacts with
Pos Malaysia,” he added.

In conjunction with the upcoming Chinese New Year, Pos Shop has introduced a festive new menu featuring the refreshing Tangerine Sunshine beverage and other tasty treats. Customers can enjoy special promotional prices on these new items, along with other exciting offers, as part of the ‘Promo Paling Ong’ campaign. The promotion is available across all 50 Pos Shop outlets from now until 28 February.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X,
Instagram, Tik Tok, YouTube and LinkedIn.

 

MILO® Malaysia Breakfast Day 2025: Celebrating 75 Years of Nutritious Goodness with Over 35,000 Malaysians in Putrajaya

By
Tan Heng Hong
-
Participants flash their smiles during the fun run

Putrajaya, Malaysia, 19 January 2025, Putrajaya buzzed with excitement today as thousands of Malaysians came together to celebrate the return of the highly anticipated MILO® Malaysia Breakfast Day 2025. Over 23,000 runners and 13,000 friends, and families of all ages eagerly joined the action-packed day filled with energising activities, highlighted by the iconic MILO® Breakfast Run.

Marking its 75th anniversary in Malaysia, MILO® continues its mission of nourishing the nation’s energy and ambitions, fuelling the Malaysian spirit throughout its enduring legacy. The household brand also remains committed in supporting the nation’s sporting journey – from its grassroots sports programmes to promoting healthier lifestyles with its nutritious goodness.

Nestle and MILO Malaysia representatives, together with national sport legends and athletes unveiling the 75th Anniversary masthead at the MILO Malaysia Breakfast Day 2025. Juan Aranols, CEO of Nestle Malaysia, Ng Su Yen, Business Executive Officer of MILO Malaysia, with friends of MILO; Nadhir Nasar, Erysha Emyra and Rhodict Bertrand as well as national sport legends and athletes unveiling the 75th Anniversary masthead at the flag off of MILO Malaysia Breakfast Day 2025

“As we celebrate 75 years of MILO® providing nutritious goodness to all Malaysians, we remain committed to inspiring them to start their day with purpose and energy, with MILO® being a key advocate for healthy lifestyles. Aligned with MILO®’s anniversary theme ‘Dulu, Kini dan Selamanya demi Malaysia’, we continue to uphold the values that make MILO® a cherished part of Malaysian life across generations,” said Ng Su Yen, Business Executive Officer of MILO® Malaysia.

Since its inception in 2013, MILO® Malaysia Breakfast Day has united over half a million Malaysians in a powerful celebration of a nutritious start to the day. This event goes beyond encouraging physical activity – it champions healthy eating habits, including the importance of a nutritious breakfast, while advocating positive lifestyles.

The event’s opening was made even more memorable with the unveiling of the 75th Anniversary Masthead by Juan Aranols, CEO of Nestlé (Malaysia) Berhad; Tan Sri Wan Zulkiflee Wan Ariffin, Chairman of Nestlé (Malaysia) Berhad; Ng Su Yen, Business Executive Officer of MILO® Malaysia; Mohamad Sujairi bin Mohd Ishak, Chief Assistant Director of Perbadanan Putrajaya; Abdul Aziz bin Abdul Rahman, Deputy Director General of Ministry of Youth & Sports; ACP Aidi Sham Mohamed, Putrajaya District Police Chief; and 75 Malaysian athletes, including legendary figures such as Datuk Marina Chin, and Dato’ Mirnawan Nawawi. Meanwhile, Friends of MILO® national diver Bertrand Rhodict Lises, along with celebrities Nadhir Nasar and Erysha Emyra, made special guest appearances at the event, adding to the excitement of the day.

Nutrition consultants highlight the importance of healthy lifestyle to the public

The day’s highlight included the MILO® Breakfast Run, where attendees started off the day with a run route of 3km or 7.5km and were welcomed at the finishing line with an energising lineup of activities such as MILO® Fitness Workout sessions including Zumba Fitness dances and Strong Nation workouts. A nutrition consultation booth offered free BMI checks and personalised advice on achieving a balanced diet and staying active. The event also featured interactive sports games, fun educational activities, and MILO® sampling booths that kept the crowd engaged and energised throughout the day.

Fun for All! MILO fans, families and friends enjoy exciting moment at MILO games booth

The crowd favourite, the MILO® Goodness Truck, returned with its immersive 360° experience, offering behind-the-scenes insights into how MILO® is made while showcasing the brand’s values and sustainability initiatives. This mobile truck also served as an interactive touchpoint for attendees to connect with the legacy of the brand.

“Joining MILO® Malaysia Breakfast Day 2025 for the very first time has been an unforgettable experience. It’s inspiring to see so many people gathered, especially the youths, embracing the energy of MILO®. This event motivates me to continue advocating for a healthy lifestyle and encourage younger generations to start their day the right way – with MILO®,” said Nadhir Nasar, a Friend of MILO®.

Beyond the Event: A Commitment to Health and Community
The return of MILO® Malaysia Breakfast Day underscores MILO®’s enduring mission to promote healthier lifestyles, foster family bonding, and strengthen community ties. “It marks a celebration of health, unity, and the enduring love Malaysians have for MILO® as we inspire all with nutritious goodness in every cup. We are encouraged by the participation of so many people today at Putrajaya, and we look forward to continuing this journey to other states,” said Ng Su Yen, Business Executive Officer, MILO® Malaysia.

MILO® Malaysia Breakfast Day 2025 will be Making its Way to Johor, Penang and Pahang!

MILO® Malaysia Breakfast Day 2025 is set to continue spreading its nutritious goodness across multiple locations nationwide, bringing the celebrations to Johor on 16 February 2025, Penang on 23 February 2025, and Pahang on 20 April 2025, with over 75,000 MILO® lovers expected to join, making this one of the most notable events of its kind.

For more information on MILO® Malaysia Breakfast Day 2025, please visit www.milo.com.my

Omachi Launches new handheld hot pot noodles in Vietnam

By
Tan Heng Hong
-

Masan’s Omachi has unveiled its latest handheld hotpot noodle in a convenient cup format in Vietnam. The Omachi brand makes it easy for people to experience the joy of having a personal hot pot.

The new range features broths that closely replicate traditional hot pot flavors, complemented by a variety of toppings. The stylish and sophisticated packaging makes this product particularly appealing to young consumers. The hotpot instant noodles come in the following variants:

  • Cheese Lobster Hotpot Flavoured Instant Noodles
  • Seaweed Mushroom Clam Hotpot Flavoured Instant Noodles
  • Seafood Tom Yum Hotpot Flavoured Instant Noodles

Omachi has expanded its popular self-heating range with the addition of a flavorful Salmon Tomyum Hot Pot.

Lothamilk launches new jelly candy with 30% real fruit juice

By
Tan Heng Hong
-

Vietnam’s Lothamilk has recently launched Jelly Candy, boasting a 30% natural fruit juice content, the highest on the market. The Jelly Candy is available in Orange, Strawberry and Tamarind flavours. This healthy treat is naturally sweetened with stevia and juice and enriched with calcium to support strong bones and vitality.

Lothamilk also offers a range of Milk Jelly made from fresh, high-quality milk and other fresh ingredients. The jelly is enriched with zinc to support immunity.

OREO introduces Cheesecake & Neapolitan cookies

By
Tan Heng Hong
-

Mondelez Malaysia has introduced OREO Desserts with a twist. Available in Cheesecake and Neapolitan delights, these classic desserts are now transformed into cookies you can enjoy anytime, anywhere. Additionally, OREO Red Velvet is back as a festive limited edition.

Iconic Indomie Goreng now in convenient cup

By
Tan Heng Hong
-

The legendary Indomie Goreng, already a popular choice in overseas markets in cup format, has now arrived in Indonesia under the Pop Mie brand. This convenient format caters to the growing demand for on-the-go meals and expands the reach of the iconic brand.

This latest launch demonstrates Indofood’s ability to identify and fill market gaps through innovation within its existing brands.

Durian dream come true: Indomilk launches Musang King Condensed Milk

By
Tan Heng Hong
-

Indomilk Kental Manis Durian Musang King (Indomilk Musang King Durian Condensed Milk ) is now a reality in Indonesia. This innovation is the first of its kind in the condensed milk category in Indonesia. Consumers can now transform any dish into a durian delight.

Indomilk is likely to heavily promote its Musang King Durian Condensed Milk during Ramadan, encouraging consumers to incorporate it into their festive culinary creations.

The popularity of Musang King, a Malaysian premium durian cultivar, is evident in its increasing use by Indonesian foodservice and packaged food brands. Pizza Hut Indonesia has recently launched  MusangKing Crispy Melts, while Indofood launched Espessia Es Potong Durian Musang King back in 2023.

Musang King offers brands a premium positioning and enhances consumer appeal through its unique taste.

Twix Hazelnut is now available in Malaysia

By
Tan Heng Hong
-

Twix Hazelnut is now available in Malaysia. Twix Hazelnut delivers the perfect, contrasting mix of gooey hazelnut caramel and crunchy biscuit in every bite. Twix Hazelnut is available in Fun Size (174g) and Single (50g).

Spicier! Village Park Nasi Lemak Sambal Lagi Pedas now at Jaya Grocer

By
Tan Heng Hong
-

Village Park Nasi Lemak Sambal Lagi Pedas with that extra heat is now available at Jaya Grocer. The latest product is the second installment for consumers who want to add an extra kick to their meals. Jaya Grocer launched the original version in 2023.

The sambal embodies the signature taste of Village Park Restaurant, a renowned establishment celebrated for serving some of the finest nasi lemak in the country.

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