Suntory Pepsico Beverage has started the new year with the launch of Boss Coffee Yuzu Black flavour in Thailand. Boss Coffee utilises a unique Japanese brewing process called Flash Brew, which extracts rich aromas from coffee beans before rapid chilling. This method results in a bolder flavour with a smoother finish.
The Boss Coffee range in Thailand current consists of Americano, Latte, Caramel and Black.
Nestlé Singapore is celebrating 75 years of MILO in Singapore with the introduction of a limited-edition tin design. This commemorative tin serves as a reminder of MILO’s long-standing commitment to providing nutritious energy for everyday needs.
MILO in Singapore is specifically formulated to cater to the preferences of local consumers. It is made with freshly malted barley, blended with milk and cocoa, and packaged at Nestlé Singapore’s Jurong Factory.
KFC Thailand ushered in the new year 2025 with Uncle KFC’s Chicken Rice, which is a classic Thai dish but with a KFC twist. This limited edition menu item is available from now until 29 January 2025.
This latest innovation from KFC features freshly cooked fragrant rice, paired with KFC’s signature pop chicken and a special soy sauce. Prices start at just THB 59.
Interestingly, KFC has also curated a list of Thailand’s top 50 Khao Man Gai restaurants. Khao Man Gai is the Thai variation of Hainanese chicken rice. Discover more at: https://maps.app.goo.gl/kL6U5BjYDNLwKuM99?g_st=i
Subway Malaysia has launched Salted Egg Chicken for an indulgent and prosperous Chinese New Year. The salted egg sauce symbolises prosperity and indulgence. The Salted Egg Sub comes with Subway’s signature grilled chicken with a creamy salted egg sauce complemented by fresh cucumber, tomato and lettuce.
Magnum Honeycomb Crunch is now available exclusively at 7-Eleven in Singapore. The ice cream is a smooth and creamy homeycomb ice cream covered in thick cracking Magnum milk chocolate and crunchy honeycomb pieces. Get it now while stock lasts.
Following the successful launch of the larger 78g pack in the second half of 2024, Kiri Petit Sweets, the delectable French-inspired cheesecake cubes, are now available in a convenient 25g pack exclusively at 7-Eleven in Singapore.
These delightful treats, featuring rich fruity flavors like Strawberry Fraisier and Lemon Tart, offer a guilt-free and convenient snacking option for consumers.
Kiri Petit Sweets is a delicious, guilt-free snack inspired by classic French patisseries with rich fruity flavours and creamy texture, which consumers will love at first bite.
McDonald’s Malaysia is introducing the all-new Fish Prosperity Burger for Chinese New Year. The new creation is a golden-battered fish fillet coated in the signature black pepper sauce. Consumers can complete their festive feast with sweet treats: Orange McFlurry™, Orange Chocolate McFlurry™ or Apple Pie for an indulgent finish. The new Fish Prosperity Burger offers a fish option for consumers who avoid beef.
The fast food giant is also offering the Prosperity Lou-Lou Box where you can enjoy 3 Curly Fries (L) and 6pcs Chicken McNuggets® with Sweet N’ Sour Sauce for a taste of abundance.
Kuala Lumpur, 16 January 2025 – This Chinese New Year, MAGGI® continues to honour the unsung heroes in Malaysian kitchens – cooks whose unwavering passion and skill preserve the flavours that reunite families and communities during the festive season. In the second edition of its “The Heart & Soul of Chinese New Year” campaign, MAGGI® celebrates these everyday champions whose cooking ensures that the spirit of Chinese New Year is kept alive across generations.
For over 50 years, MAGGI® has been a beloved staple in Malaysian homes, not just for its convenience, but for its role in helping families prepare meals that create meaningful connections. Food is at the heart of every festive gathering, and MAGGI® understands the essential role of cooks in nurturing relationships, celebrating culture, and preserving recipes. Therefore, MAGGI® continues to proudly honour the cooks who reunite families and safeguard culinary customs with their heartfelt cooking.
Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore, shared, “At MAGGI®, we recognise that cooks do much more than create delicious dishes; they are the guardians of our culture, our traditions, and our shared memories. During Chinese New Year, their efforts help bring families closer, reconnecting us with our heritage through food. It is our privilege to honour their contributions and champion the appreciation of cooks from all kitchens in Malaysia, big or small, as part of our broader mission of preserving Malaysia’s vibrant culinary traditions.”
This year’s campaign invites Malaysians to express their gratitude to unsung heroes in their lives —whether they are family members, community cooks, or professional chefs — who continue to pass down the rich flavours and heartfelt traditions of Chinese New Year. As part of the campaign, MAGGI® is showcasing stories of Malaysians giving thanks to the cooks in their lives. These inspiring stories will be featured through various platforms, such as MAGGI®’s Heart of the Feast content series on social media, and the “Taste of Home” Chinese New Year special in partnership with Astro AEC, all aimed at giving a spotlight to those who continue to keep the heart and soul of Chinese New Year alive.
Through the #CelebrationOfCooks social media contest that runs until 15 February 2025, Malaysians are invited to share personal stories on Instagram or TikTok, paying tribute to the cooks who make their Chinese New Year special. Seventy winners in total with the most heartwarming stories will be selected to win a full Cosmic Cookware Galaxy Trio set worth over RM400.
As Malaysia’s long-standing kitchen companion during Chinese New Year celebrations, MAGGI® has launched a new series of modernised Chinese New Year recipes to inspire Malaysians this festive season. Dishes such as Prosperity Prawns Delight, Eternal Joy Yee Sang (made with MAGGI® Syiok Cili Ala Kampung Goreng), and Fortune Herbal Village Chicken put a fresh twist on classic recipes, offering families a convenient way to enjoy festive meals while honouring Malaysia’s rich culinary heritage. These recipes showcase the versatility of MAGGI® products, making it easier for families to prepare heartwarming reunion meals that are both meaningful and delicious.
In the spirit of abundance, MAGGI® is also launching a nationwide e-Ang Pao contest, “Peraduan Keriangan Perayaan dari Hati ke Hidangan”, from 14 December 2024 until 16 February 2025. The contest will offer Malaysians a chance to start the year on a prosperous note by winning up to total of RM300,000 worth of red packets with every purchase of MAGGI products worth RM10.
For more information on MAGGI®’s “The Heart & Soul of Chinese New Year” campaign, please visit https://www.maggi.my/.
KUALA LUMPUR, 15 January 2025 – HOKA®, one of the world’s fastest-growing performance footwear brands, is delighted to announce the “EVERYBODY BONDI” Activation and the launch of the BONDI 9 at Raintree Plaza, TRX, from 15th to 19th January 2025. The event invites Malaysians to experience HOKA’s revolutionary footwear innovation while celebrating the inclusivity and versatility that define the Bondi franchise.
In Malaysia, HOKA is retailed exclusively through CRC Sport, a subsidiary of Central Retail, in partnership with REV Edition Co., Ltd. As a leading distributor of performance sports and lifestyle brands, CRC Sport is a key player in expanding HOKA’s presence across Southeast Asia. Their strategic integration of REV Edition’s expertise in running and performance sports with CRC Sport’s regional infrastructure has fuelled plans for rapid expansion, including opening new stores under the HOKA and REV RUNNR brands in Malaysia, Thailand, Vietnam, and Singapore.
HOKA has earned a reputation for redefining performance footwear with bold designs and unmatched cushioning. Founded to challenge traditional norms, HOKA’s mission is to empower athletes of all levels to feel like they can fly. Believing that running, walking, fitness, and the outdoors should be accessible to everyone, HOKA is committed to diversity, equity, and inclusion in its workplace and beyond.
The “EVERYBODY BONDI” Activation at Raintree Plaza will showcase the spirit of inclusivity through an immersive pop-up experience. Attendees will have the opportunity to test the BONDI 9 firsthand and discover its advanced comfort technology, solidifying its place as one of HOKA’s most iconic innovations.
The BONDI 9 is the newest addition to HOKA’s celebrated Bondi franchise, a game-changing line of ultra-cushioned shoes that revolutionized the running industry over a decade ago. First introduced in 2011, the Bondi quickly became a favourite among runners for its unique blend of cushioning and support. The BONDI 9 builds on this legacy with significant advancements, including a supercritical foamed EVA midsole that delivers a softer, more resilient, and dynamic ride. The updated geometries and rearfoot-focused Active Foot Frame™ offer enhanced support and control, while an additional 2mm of stack height and refined MetaRocker™ geometry provide a smoother, plush experience.
The shoe also features a structured knit upper with zonal breathability for a more accommodating fit, a 3D moulded collar for a softer step-in feel, and a durabrasion rubber outsole for enhanced durability and traction. With these improvements, the BONDI 9 delivers unmatched comfort for every mile, setting a new standard in performance footwear.
“The BONDI 9 and the ‘EVERYBODY BONDI’ Activation embody HOKA’s mission to empower movement for all,” said Tim Tham, Marketing & E-Commerce Director. “This iconic shoe offers a perfect combination of comfort and performance, making it ideal for everyone, from seasoned runners to those navigating everyday activities. We are excited to invite Malaysians to experience the groundbreaking innovation of the BONDI 9 and join us in celebrating the inclusivity that defines HOKA.”
“The launch of the BONDI 9 is part of HOKA’s larger expansion strategy in Malaysia,” added Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group. “The plan is for us to open three to four new stores within the next two years, with a firm focus on Peninsular Malaysia, followed by an expansion of our distribution network through selected partners,” he said during the launch of the BONDI 9 today.
In Malaysia, the “EVERYBODY BONDI” Activation will run from 15th to 19th January 2025 at Raintree Plaza, TRX, offering attendees the chance to try the BONDI 9 and explore its advanced features. The BONDI 9 will also be available for purchase at the HOKA store at Lot L2.46, Level 2, The Exchange TRX, and online at HOKA.com.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA.
