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New canned drinks from Uinah Craft Soda

By
Tan Heng Hong
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Uinah Craft Soda, the Sabah-based premium craft beverage producer famous for its ginger drink, has introduced the canned versions of its existing beverages. Now Uinah Ginger Land, Uinah Roselle Paradise and Uinah Honey Meadow.

Uinah Honey Meadow is a craft beverage featuring Borneo’s wild honey and locally grown calamansi lime.

Uinah Roselle Paradise is a craft beverage featuring hand-harvested roselle flowers grown in Sabah, Malaysia plus a touch of ginger and lemon.

Uinah Ginger Land contains Tambunan ginger, known to be one of the spiciest gingers found in Borneo.

Indulge in Ichitan’s latest chocolatey treat

By
Tan Heng Hong
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Ichitan has released its latest Ichitan Signature Dark Choco (300ml) in Indonesia to capture more indulgent moments. The Thai beverage giant has also upgraded its drinks in Indonesia with a new design and signature formula to rejuvenate the brand.

Ichitan revealed that sales value in Indonesia during the first quarter of 2024 fell 7%, and volume was down 10% compared to the same period a year ago. To stimulate sales, the company has introduced its highly popular millionaire’s program, now in its third edition, which offers lucky consumers a grand prize of IDR 300 million (USD 19,406).

Taste Korea with Indomilk’s new flavoured milks

By
Tan Heng Hong
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Indomilk has launched two new Korean-inspired flavoured milk in Indonesia – Gangneung Dalgona Coffee and Haenam Goguma.

Dalgona comes from the word “Dalgona candy,” a traditional Korean street food made by melting sugar and baking soda. Goguma is the Korean word for sweet potato, a popular ingredient in Korean cuisine and desserts.

SEVENTEEN’s S.Coups, Wonwoo and Vernon are promoting these new products, combining Korean flavours and K-pop appeal.

 

Jakarana Tama expands self-heating noodle range in Indonesia

By
Tan Heng Hong
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PT Jakarana Tama Food Industry has expanded its self-heating noodle offerings in Indonesia with the launch of Korean Beef Curry and Bone Marrow Rice Noodle under the Arirang brand. These new additions join the existing Sliced Beef Rice Noodle.

The self-cooking format is gaining popularity in Southeast Asia, with brands like Masan’s Omachi in Vietnam, Jakarana Tama’s Arirang in Indonesia and smaller brands in Malaysia leading the trend.

Capitalising on its reputation as a popular hot pot restaurant and sauce brand, Haidilao is expanding into the self-heating meal market, including with halal-certified options, in Southeast Asia.

 

Experience the thrill of Korean spicy flavour in Sarimi Isi 2

By
Tan Heng Hong
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Indofood CBP is tapping into consumer interest in Korean spicy flavour with the new Sarimi Isi 2 Rasa Ayam Pedas Ala Korea instant noodle. Sarimi Isi 2 is a popular Indonesian instant noodle brand that comes with two separate noodle blocks in a single package.

The Korean spicy flavour is nothing new in the Indonesian instant noodle category. The Korean spicy flavour gives this mass market instant noodle brand a new way to engage its audience through Korean-themed campaigns.

Indulge in Nabati’s latest Chocolate Pie

By
Tan Heng Hong
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Image from the web

Nabati’s chocolate-coated marshmallow cake or Chocolate Pie, launched under the Nextar brand, showcases the company’s expansion into the chocolate pie segment. Nabati’s established reputation in Indonesia could drive consumer interest and engagement in this new product and category.

Hernan Food and launches Durian Mooncake with the crunchy texture of KitKat chocolate spread

By
Tan Heng Hong
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Hernan Food, a well-known Malaysian company that specialises in durian products, has collaborated with KitKat to launch the exclusive Musang King Durian Chocolate Snowy Mooncake with KitKat. This delicious mooncake combines the rich flavour of durian with the crunchy texture of KitKat chocolate spread, offering a new twist on a classic treat.

This innovation highlights the versatility of Nestle KitKat Chocolate Spread for many food and drink applications.

Danone-AQUA slowly shifts to PET for gallon water in Indonesia

By
Tan Heng Hong
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Image by Danone-AQUA

Danone-AQUA, a leading bottled water company in Indonesia, is expanding the availability of its PET-based gallon water in the Jabotabek area. While PET packaging has been used in Bali and Manado since 2019, most markets still rely on reusable gallon packaging made from BPA.

Le Minerale Gallon Water. Image credit: Minimeinsights.com

The debate over BPA and PET pertanining to health and product safety issues has raged on among the leading players in the sector. Danone-AQUA’s BPA-based reusable gallon packaging has a darker color than PET-based single-use competitors like Le Minerale. Consumers often consider visual appeal as an indicator of product quality and safety. perceptions.

Le Minerale disposable gallons use food-grade recycled PET (rPET) free from BPA. Image by Minimeinsights.com

As a leading producer of BPA-based reusable gallon packaging, Danone-AQUA is seen to be embracing the disposable PET packaging for its gallon packaging, reflecting the growing concerns about BPA. The adoption of disposable PET packaging will mean more challenges with plastic waste and Danone-AQUA will eventually need to embrace rPET for its gallon water packaging and improve the rate of collection.

Taste the world with McCormick’s Spicy Korean and Sichuan Mala

By
Tan Heng Hong
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McCormick, a global leader in flavour innovation, has launched two new sauces catering to consumers who prefer bolder Asian flavours.

  • Spicy Korean Sauce: This sauce is perfect for Korean cuisine lovers. It combines a blend of bold spices and gochujang for an authentic Korean flavour.
  • Sichuan Mala Sauce: For those who love the unique flavor of Sichuan mala, this sauce delivers a bold and numbing sensation with a blend of spices and Sichuan peppercorns.

The new launches complement the existing options under the McCormick Grill Mates range – Vintage Smokehouse BBQ Sauce, Chilli & Pepper BBQ Sauce and Brown Sugar BBQ Sauce.

The McCormick Grill Mates sauces come in a new design that indicates the spice level, making it easier for consumers to choose the perfect sauce. All five flavours have been awarded a 2-star Superior Taste Award 2024 by the International Taste Institute.

Indulge in tender, flavourful stews from CP Foods

By
Tan Heng Hong
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Image by CP Foods

Charoen Pokphand Foods (CP Foods) has launched Phuket-Style Moo Hong and Stewed Pork Leg crafted with tender Chiva pork. These convenient dishes cater to modern lifestyles, offering a delicious and hassle-free meal experience.

Both products are made with premium Chiva pork, a high-quality meat rich in natural Omega-3. The pork is raised on a healthy diet of superfoods like flaxseed, fish oil, and seaweed and is 100% antibiotic-free, ensuring safety and quality.

These slow-cooked meat dishes are tender and full of flavour. You can find them at major retailers across the country.

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