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Unbox the WOW! Campaign: Ship, Receive and Win Prizes Worth a Total of RM238,000 with Pos Laju

By
Tan Heng Hong
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Pos Malaysia’s Raya Campaign from 1 March to 30 April 2024

PUTRAJAYA, 27 March 2024 – Pos Malaysia Berhad (“Pos Malaysia” or the “Group”), the nation’s leading postal service provider and courier company, held an event today at the Jewel Sonic Proton Showroom in Putrajaya to reveal the winners of the first phase of the Unbox the WOW! Campaign that ran from 15 December 2023 to 29 February 2024.

The 24 winners participated in a prize draw to claim their prizes which consisted of two Proton S70 flagship models, two Modenas Pulsar NS200 ABS motorcycles and 20 gold wafers (5g each) valued at a total of RM238,000.

Based on the success of the campaign which ran for a period of more than two months, Pos Malaysia has relaunched the campaign for the festive Raya season, where both senders and receivers who use Pos Laju services to send or receive domestic parcels nationwide through official Pos Malaysia channels (post offices, Pos Laju branches, authorised agents, Pos Mini, SendParcel and contracts) will be automatically eligible to enter the contest running from 1 March to 30 April 2024.

Fiona Liao, Group Chief Marketing, Communications and Sustainability Officer of Pos
Malaysia Berhad said, “Pos Malaysia continues to celebrate the spirit of giving and delighting our customers with the Unbox the WOW! campaign. We are thrilled by the overwhelming response and success of this campaign, exemplified by today’s prize-giving ceremony. As we relaunch this campaign for the festive Raya season, we invite all Malaysians to experience the excitement and rewards of using our Pos Laju services. With every parcel sent or received, there’s an opportunity to unwrap incredible prizes and create moments of joy. Let’s spread the WOW! this Raya together for a chance to win amazing prizes!”

She added, “Based on the Courier Challenge Survey by MCMC, Pos Malaysia achieved an
impressive 96% guaranteed delivery performance, well above the industry benchmark of 78%. Our remarkable achievement affirms Pos Malaysia’s position as the nation’s premier postal service provider and courier company, and we are fully committed to excellence in service delivery. Pos Malaysia is continuously striving to raise the bar for the industry and deliver unparalleled service to the rakyat.”

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

Spark Joyous Celebrations with Mirinda’s Blockbuster ‘Riang Raya Bersama-sama’ Campaign!

By
Tan Heng Hong
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Mirinda wants to bring families together this Hari Raya, as they partner up with Astro Shaw’s ‘The Experts’ to bring Malaysia’s celebrities to you!

Kuala Lumpur, 29 March 2024 – Mirinda, the fun fruit-flavoured beverage with a vibrant fizz, cherished for its refreshing fun taste and invoking joyous moments, proudly announces its partnership with renowned Malaysian film studio, Astro Shaw, and its upcoming movie, “The Experts”, as part of their “Riang Raya Bersama-sama Mirinda” Campaign. Through the “Riang Raya Bersama-sama Mirinda” campaign, Mirinda reaffirms its dedication to strengthening family bonds where the refreshing orange and strawberry flavours evoke joy and togetherness, making it a staple in Malaysian households, uniting
families over shared laughter and enjoyment.

Moreover, Mirinda aims to convey the essence of “kosong-kosong”, signifying positivity and gratitude during this sacred month. This concept, deeply rooted in the values of Ramadan and Raya, encourages individuals to embrace a fresh start, seek forgiveness, and reconcile, all while enjoying the refreshing taste of Mirinda and cherishing moments with loved ones.

Amy Gan, Vice President of Marketing at Etika Sdn Bhd, expressed, “For decades, Mirinda has enhanced festive celebrations, infusing gatherings with its burst of flavour. This year, we are proud to collaborate with Astro Shaw for our 2024 ‘Riang Raya Bersama-sama Mirinda’ campaign, featuring the highly anticipated movie “The Experts”, a film centred around the theme of family togetherness. This collaboration underscores Mirinda’s unwavering commitment to promoting memorable moments and strengthening family bonds, aligning seamlessly with our ethos of fostering joyous connections and exalting unity.”

Slated for release in May 2024, ‘The Experts’ features Dato Aaron Aziz, Remy Ishak, Mimi Lana, Shafiq Kyle, and Ray DapDap as five siblings who reunite to tackle their toughest job yet in this heartwarming heist movie. As an initial glimpse into the movie, witness how the five siblings join forces with Mirinda to embody the values of teamwork, family unity, and celebration in “Mirinda Selamatkan Raya,” where they embark on a mission to save Hari Raya. Through this Raya inspired short film, Mirinda aims to inspire Malaysians to cherish their loved ones and bridge any differences during the festive season.

Amy adds, “With this fun film, the collaboration and a series of engaging activities, our goal is to spread joy and inspire Malaysians to cherish the moments they share with their loved ones. Together, let’s embrace the spirit of ‘kosong-kosong’ and celebrate Ramadan and Raya with renewed positivity and unity, in line with the Mirinda ethos of fostering joyous connections and celebrating togetherness

In addition to their support for the movie, Mirinda invites all Malaysians to partake in exciting in-store promotions, contests, and special events throughout the campaign period. These initiatives provide opportunities for families and individuals to come together, relish moments of happiness, and forge lasting memories.

To kick off this year’s Ramadan Raya celebrations, Mirinda is offering consumers an enticing opportunity to win big prizes, including a Proton X50, courtesy of our partnership with Edaran Otomobil Nasional Berhad (EON), or one of five brand new Samsung CU8500 50-inch Crystal UHD 4K HDR Smart TVs (2023) worth RM2999 each! Imagine cruising back to your hometown in style and comfort, or gathering your family to watch your favourite Hari Raya classic films in high definition. With every RM20 purchase of Mirinda and participating brands* between 9th March to 30th April 2024, you will stand a chance to win a new TV or even your dream car. Simply scan the QR code provided here to submit an entry accompanied by an image of a proof of purchase receipt or send it via WhatsApp using the number listed on the Mirinda contest page. Remember to keep your original receipt as proof of purchase and eligibility when you win!.

But that’s not all! As part of the festivities, lucky participants will also have the exclusive opportunity to meet and greet some of the cast of “The Experts’ themselves in person, and enjoy mingling and grabbing selfies with the stars too.

The details for the “Riang Raya Bersama-sama Mirinda” x ”The Experts” Meet and Greet” sessions will take place at the following locations on:

  • Saturday, 23 March – Mydin USJ
  • Sunday, 24 March – Giant Stadium Shah Alam
  • Saturday, 30th March – Econsave Bangi
  • Sunday 31st March- Econsave Klang Utama

Come and be part of the excitement and make Mirinda a part of your festive celebrations this year and experience the joy, togetherness, and refreshing taste that only Mirinda can bring. For more information and updates on this campaign, visit the Mirinda Facebook page now.

*Participating brands : Mirinda, Pepsi, Kickapoo, Mug, 7up, Revive Isotonic, Tropicana Twister, Calpis, Goodday UHT in variants of 1.5L /355ml/400ml/500ml/320ml/1L / 200ml

 

Nestlé HARVEST GOURMET Continues to Drive Adoption of Plant-Protein Alternatives Among Malaysians

By
Tan Heng Hong
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HARVEST GOURMET Puff Pastries are available in three beloved Asian flavours: Creamy Curry Puff, Korean Gochujang Puff, and Oriental BBQ Puff.

New HARVEST GOURMET Puff Pastries Tap into Growing Demand for Tasty and Convenient Snacking Solutions

PETALING JAYA, March 29, 2024 – A recent 2023 survey by GlobalData revealed that 59% of Malaysians are keen to try plant-based foods for its health benefits, while nearly half are motivated by the environmental benefits of these more sustainable food options. Indeed, plant-based foods generally have a much lower carbon footprint and are less intensive in water resources as compared to meat products. In response to this growing trend towards plant-protein foods, Nestlé Malaysia further expands its HARVEST GOURMET product range with the launch of Puff Pastries, a new range that adds exciting, delicious and easy-to-prepare options which further confirm the company’s leadership in this emerging space.

HARVEST GOURMET Puff Pastries are available in three beloved Asian flavours: Creamy Curry Puff, Korean Gochujang Puff, and Oriental BBQ Puff.

The puffs are a delectable fusion of plant-protein goodness with gourmet pastry, perfect for those looking to indulge in a savoury snack without compromising on flavour. Craving puff pastries but find them too much of a hassle to make, or simply cannot find the time to prepare them from scratch? Nestlé’s HARVEST GOURMET Puff Pastries are the ideal solution, especially for working parents and busy professionals on the go. They are convenient choices for teatime or an anytime snack!

The crispy flaky delights are available in three beloved Asian flavours: Creamy Curry Puff, Korean Gochujang Puff, and Oriental BBQ Puff. Notably, the Creamy Curry Puff includes dairy ingredients, enriching its flavour profile for those who enjoy a touch of creaminess in their puffs. Made in Malaysia and certified Halal, the Puff Pastries provide a good source of protein made with soya and wheat-based mince, along with selected blend of flavourful ingredients and spices, without added preservatives. But what makes them truly convenient, and a time-saving option is the 1-step preparation, straight from the freezer to the air fryer with no defrosting required! Simply air fry the puffs at 180°C for 15 minutes to achieve flaky, crispy perfection, ready to be enjoyed.

HARVEST GOURMET Puff Pastries are crispy, flaky and nutritious delights that are easily prepared, an ideal snack to enjoy with family and friends.

Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia Berhad, expressed enthusiasm for the latest addition to the HARVEST GOURMET range: “In a world where we all need to deal with the environmental and health impacts of our dietary choices, we continue to innovate to ensure that we launch products that are tasty and relevant to our consumers while playing a positive role in supporting the transition to more sustainable diets. Nutrition is a huge part of maintaining one’s well-being and we are committed to supporting Malaysians in leading more health-conscious lives. This is also very much in line with Nestlé Malaysia’s mission to actively contribute towards a more sustainable future for the planet.”

Available at major supermarkets and hypermarkets across the country such as AEON, AEON BIG, Lotus’s, Jaya Grocer, Village Grocer and NSK, the recommended retail price of HARVEST GOURMET Puff Pastries is RM22 in West Malaysia and RM23 in East Malaysia. Each pack contains 10 puff pastries.

Consumers can purchase any HARVEST GOURMET product together with at least one Puff Pastry and receive a complimentary limited edition cooler bag, available in selected participating stores while stocks last!

For more information about the all-new HARVEST GOURMET Puff Pastries and other HARVEST GOURMET products, please visit

https://www.facebook.com/NestleHarvestGourmet/ or https://www.instagram.com/nestleharvestgourmet/

Pemilik McDonald’s Malaysia Terus Curah Bakti Di Negeri Kelahiran Sempena Ramadan

By
Tan Heng Hong
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Sukarelawan McDonald’s Malaysia dan ahli kariah Masjid Saidatina Khadijah, Seremban Jaya, Negeri Sembilan, berganding bahu memamasak 1,500 pek bubur lambuk untuk diedarkan kepada masyarakat setempat.

Tunai tanggungjawab sebagai syarikat milik orang Islam, McDonald’s sentiasa menyantuni komuniti

NEGERI SEMBILAN, 29 Mac 2024 – McDonald’s Malaysia meneruskan program Ramadannya bagi tahun 2024 dengan mengunjungi Masjid Saidatina Khadijah, Seremban, Negeri Sembilan, pada Rabu lalu. Program penajaan hidangan moreh McDonald’s yang dijalankan sejak tahun 2015 itu telah memasuki tahun ke-10 pelaksanaannya.

Menerusi restoran-restoran McDonald’s di seluruh negara, dianggarkan  sebanyak 300 masjid dan surau akan dikunjungi oleh syarikat itu pada setiap tahun. Bertujuan untuk menyantuni komuniti yang memerlukan dalam bulan Ramadan ini, McDonald’s Malaysia turut menyumbangkan Kotak Rezeki berupa barangan keperluan harian kepada lebih 300 penerima antaranya keluarga-keluarga asnaf, ibu-ibu tunggal dan pesakit-pesakit kanser.

Persatuan Kebajikan Ronald McDonald Malaysia (RMHC Malaysia) menyampaikan sumbangan kepada enam rumah anak-anak yatim di sekitar Negeri Sembilan bagi persiapan Hari Raya Aidilfitri

“Salah satu ibadah dalam Ramadan adalah untuk kita berkongsi rezeki dengan komuniti yang memerlukan. Justeru iktibar ini, kami berharap agar sumbangan yang diberikan dapat meringankan beban kewangan mereka serta hidangan moreh yang disediakan dapat memberi keceriaan kepada para masyarakat disini

Lebih 300 Kotak Rezeki telah disumbangkan kepada komuniti yang memerlukan sepanjang Program Ramadan McDonald’s Malaysia yang dijalankan pada tahun ini.

“Inisiatif ini adalah salah satu tanggungjawab kami kepada komuniti muslim sebagai syarikat 100% peratus milik orang Islam. Semoga restoran-restoran McDonald’s akan terus menjadi jiran yang prihatin kepada komuniti yang memerlukan dan akan terus membawa kemakmuran kepada masyarakat di sekitarnya” kata Dato’ Azmir Jaafar, Pengarah Urusan dan Rakan Operasi Tempatan McDonald’s Malaysia.

Dalam majlis yang sama, Persatuan Kebajikan Ronald McDonald Malaysia (RMHC Malaysia) turut menyampaikan sumbangan kepada enam buah rumah anak-anak yatim di Negeri Sembilan untuk persiapan menjelang Hari Raya Aidilfitri, antaranya Madrasah Hayatul Islam, Chenor; Madrasah Hayatul Islam, Rembau; Madrasah Dinul Hayah, Kuala Pilah; Yayasan Kasih Sayang Negeri Sembilan, Kuala Pilah; Pusat Jagaan Nur Nusari, Seremban; dan Pertubuhan Anak Yatim Darul Aminan, Seremban. Sebanyak RM14,000 yang disumbangkan kepada rumah-rumah kebajikan ini adalah sumbangan Yayasan Jaafar Ahmad kepada RMHC Malaysia bagi membantu kanak-kanak memerlukan di negeri itu.

McDonald’s Malaysia turut menaja hampir 500 hidangan moreh kepada jemaah masjid selepas tarawih di Masjid Saidatina Khadijah, Seremban Jaya, Negeri Sembilan

Yayasan Jaafar Ahmad merupakan sebuah badan kebajikan yang diasaskan oleh keluarga Dato’ Azmir Jaafar bagi tujuan membantu golongan yang memerlukan di Negeri Sembilan, terutamanya kebajikan masyarakat dan pendidikan kanak-kanak.

Menurut Pengurus Besar RMHC Malaysia, Encik Nasri Nordin Encik Nasri Nordin, “Kita sedar bahawa persiapan beraya bukanlah satu perbelanjaan yang kecil dan rumah-rumah kebajikan biasanya mempunyai dana yang terhad. Justeru itu, RMHC Malaysia dan Yayasan Jaafar Ahmad sebagai badan-badan kebajikan yang memfokuskan kepada kesejahteraan kanak-kanak berharap sumbangan ini dapat memberi keselesaan dan keceriaan kepada kanak-kanak yang memerlukan menjelang Hari Raya Aidilfitri nanti.”

Inisiatif Ramadan ini adalah salah satu ‘Program Komuniti McDonald’s & RMHC’ yang mana setiap tahun dianggarkan sebanyak 19,000 aktiviti kemasyarakatan akan dilaksanakan merangkumi segenap lapisan masyarakat antaranya ialah Sambutan Hari Jadi bersama anak-anak yatim, sumbangan makanan kepada petugas barisan hadapan negara dan sumbangan minuman kepada jemaah masjid pada setiap hari Jumaat.

Selain itu, komitmen kepada komuniti juga turut dizahirkan melalui konsistensi McDonald’s Malaysia dalam menunaikan kewajipan Rukun Islam Ke-3 dengan membayar zakat korporat sebanyak RM12 juta kepada pusat-pusat zakat di seluruh negara sejak tahun 2017 apabila syarikat itu menjadi sepenuhnya milik orang Islam setelah diambil alih oleh Dato’ Azmir Jaafar sebagai Pengarah Urusan dan Pemilik Gerbang Alaf Restaurant.

Celebrities Drive Authentic Connections On Shopee Live

By
Tan Heng Hong
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Zoey Rahman, Shopee Celebrity Squad member and founder of Mikaseries on Shopee Mamak

Lan Solo and Zoey Rahman Share Their Livestream Experiences

KUALA LUMPUR, 29 March 2024 – Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it’s Zoey Rahman’s insightful product reviews or Lan Solo’s captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Lan Solo, Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak session

Celebrities Advocates Authenticity to Build Brand Trust in E-commerce 

Lan Solo connects with his audiences on Shopee Mamak through engaging content

A human-centric online shopping experience prioritises genuine product sharing and builds connections through shared experience. Lan Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak content, emphasised this shift: “It isn’t just about showcasing or selling products. Live streaming is all about two-way conversations. We encourage questions, respond to comments in real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams consistently pull in an average viewership of over 50K Malaysians.

Zoey Rahman advocates for genuine recommendations rather than pushing for sales

Fellow Shopee Celebrity Squad member and founder of Mikaseries, Zoey Rahman, echoed this sentiment.  “People connect with authenticity. On Shopee Live, I can share genuine product recommendations, offering viewers valuable insights beyond just a celebrity endorsement.”  One of Zoey’s recent Shopee Mamak sessions drew a record number of over 60K viewers, showcasing the power of expert advice delivered in a relatable and engaging format.

Celebrities Champions Personalised E-commerce Content That Connects 

Many businesses see the potential of live streaming by connecting directly with customers through Shopee Live. But for some, the world of live commerce can feel like uncharted territory.  New sellers are eager to jump on the bandwagon, but questions like “Where do I even begin?” or “What kind of content should I create?” cloud their minds.

Zoey gave his expert take on maximising e-commerce efforts through Shopee Live. “Live streaming might seem casual, but a well-defined content strategy is key.” He stressed audience research, “It’s important to know what your audience is interested in before you start your live stream. What kind of content that’s both interesting and informative to them?” Besides, Zoey emphasised the importance of authenticity, advocating for live sellers to provide genuine recommendations. His commitment to authenticity went beyond mere recommendations. He personally tested products before showcasing them on Shopee Live, for example health supplements like Redoxon Cal-D Effervescent Tablets and KITSUI Whitie Snow Probiotic. This firsthand experience allowed him to identify key benefits and present them from a user’s perspective, not just a salesperson’s. By prioritising transparency, Zoey built trust with his viewers, avoiding hard sells in favour of genuine recommendations.

Lan shared a similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling is a great way to engage viewers and reduce drop offs. Think of it as hanging out with friends and talking about something you’re passionate about – your products!” Instead of bombarding viewers with sales tactics like pushing them to purchase, Lan suggested weaving stories around the products. “Imagine sharing funny anecdotes about a particular item or offering your own experiences that resonate with your audience. This approach keeps them engaged and interested in learning more.” Lan Solo, a parent himself, put this advice into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman and Lan Solo’s sharing align perfectly with the growing trend of live commerce.  

Shopee Live Empowers Sellers with Its Useful Live Streaming Features

Zoey highlighted the advantages of using Shopee Live as a platform for live streaming:  “It’s a built-in feature on Shopee, ready for you to engage your audience directly.” Emphasising the convenience, Zoey added, “It’s so convenient that sellers can ditch the brick-and-mortar overhead. They can live stream directly from their phones – anytime, anywhere!” Shopee Live allows sellers to launch live streams easily just through a phone – a convenient and cost-effective way to connect with audiences.

“Shopee Live is like having your own mini broadcast, but without the production hassle,” said Lan Solo, echoing the platform’s user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live’s easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”

*The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 and 12 January 2024. Voluntary feedback was obtained from 3,000 Malaysian affiliates.  The study revealed a significant shift in e-commerce trends where 75% of Shopee Affiliates expressed enthusiasm for creating content tailored to individual user preferences and 30% of the surveyed affiliates prioritise building user engagement. This highlighted a move towards a more human-centric online shopping experience through posts and live streams, and a commitment to supporting local sellers. 

Lay’s Max joins forces with online game Nice to Z You and gaming influencer Pang

By
Tan Heng Hong
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To grab the attention of Thailand’s Gen Z snackers, Lay’s Max has joined forces with online game Nice to Z You and gaming influencer Pang (Naiyarat Thanawaigoses) known more popularly by her YouTube channel handle zbing z. Pang has 18.6 million followers on her YouTube channel.

Lay’s Max is giving away rare in-game items from zbing z and digital devices including Nintendo Switch, Apple iPad Mini 6 and even an iPhone 15.

Mitr Phol officially debuts Freshy

By
Tan Heng Hong
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Image by Mitr Phol

Mitr Phol, Thailand’s largest sugar producer, has officially launched Freshy, a new concentrated syrup for the Thai market. Freshy! is available in 9 flavours: lychee, orange, apple, kiwi, lime, mango, blue lemon, sala and strawberry. 

The company highlights Freshy for its natural colour and taste and has appointed Putthipong Assaratanakul (Billkin) as Freshy’s first brand ambassador. 

The post-COVID recovery of tourism has spurred greater demand for beverages out of home, which will be the target for Freshy.

The four popular Freshy flavours, including lychee, strawberry and blue lemon, are available at 7-Eleven.

Alipay+ connects 2 million merchants in Japan as global tourists travel to the country for cherry blossom season

By
Tan Heng Hong
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  • Transactions powered by Alipay+ in Japan rose over 200% during the first three weeks of March, compared with the same period last year;
  • Consumption via 16 Alipay+ partner e-wallets and bank apps in is estimated to account for 10% of total spending among users in Japan;
  • Alipay, AlipayHK, Kakao Pay, Touch ‘n Go eWallet, GCash and TrueMoney are among the most popular e-wallets used by travelers to Japan, while MPay, Naver Pay and Toss are seeing rapid growth in transactions;
  • Alipay+ has been working with over 40 local acquiring partners to connect and service merchants

Tokyo, March 27 – As merchants in Japan gear up to receive cherry blossom tourists across from around the world, Ant International announced that its cross-border mobile payment solution Alipay+ has connected two million merchants across the country, enabling businesses, big or small, to better serve global visitors through a seamless payment experience with their home country e-wallets.

There are 16 e-wallets and bank apps accepted in Japan via Alipay+, a suite of cross-border digital payment and digitalization technology solutions, namely Alipay (Chinese mainland), AlipayHK (Hong Kong SAR China), MPay (Macao SAR China), South Korea’s Kakao Pay, Naver Pay and Toss, Singapore’s OCBC Digital, Changi Pay and EZ-Link, Malaysia’s Touch ‘n Go eWallet and MyPB by Public Bank Berhad, the Philippines’ GCash and HelloMoney, TrueMoney (Thailand), Hipay (Mongolia), and Tinaba (Italy).

Powered by Alipay+, transaction volume made by e-wallets and bank apps in Japan jumped over 200% in the first three weeks of March, compared with the same period in 2023. Transaction value is estimated to account for about 10% of total spending among users during their stay in the country, Douglas Feagin, President of Ant International, said during a press conference in Tokyo.

Among all, Alipay, AlipayHK, Kakao Pay, Touch ‘n Go eWallet, GCash and TrueMoney are among the most popular e-wallets used by travelers to Japan, while MPay, Naver Pay and Toss are seeing rapid growth in transactions.

Mr. Feagin said, “We are grateful to our over 40 local acquiring partners in Japan, including both big institutions as well as small ones that only have several employees, for their tremendous support to promote a seamless, transparent and efficient experience together for local businesses and international travelers.

“By working with these partners, Alipay+ provides global tourists with a seamless digital payment experience that is the same as in their own markets. Without any extra efforts, tourists can make purchases by simply scanning the QR code at merchants of all size, without worrying about foreign currency exchange or any language barriers.”

In Asakusa, a vibrant neighborhood and popular tourist destination with small souvenir shops and snack stalls, an increasing number of merchants are leveraging the simplicity of QR code to do businesses. PayPay, a leading cashless payment service and partner of Alipay+ in Japan, supports the merchants, facilitating seamless transactions for both locals and tourists alike. In Asakusa, the monthly cross-border mobile transaction volume is more than 5 times higher on average, reflecting the growing trend of cashless payments in the area.

At Daimaru Matsuzakaya Department Stores, a flagship department store chain in Japan, transaction volume made by Alipay+ partner e-wallets and bank apps rose over 10 times in the first two months of this year, compared with the same period last year.

Mr. Akito Kimura, Manager of Inbound Business Division for Daimaru Matsuzakaya Department Stores, said, “Starting with connecting Alipay to make Chinese customers more at home, we are pleased to expand our partnership with Ant International by integrating with Alipay+. This will allow us to accommodate the preferred payment methods of our international customers through simple integration. We look forward to working together to drive more innovation, ensuring all customers can enjoy a memorable and peace-of-mind shopping experience at our stores.”

Ms. Venetia Lee, CEO of AlipayHK, said, “Japan is the first foreign destination of AlipayHK as it is one of the most favorite travel destinations for the Hong Kong residents. Powered by Alipay+, Hong Kong people can now use AlipayHK to make purchases at local stores and use car-hailing in Japan, which are settled in Hong Kong dollars with competitive exchange rates in the market. With the increasing acceptance of Alipay+ among local merchants in Japan, the daily transaction values and volumes of AlipayHK in the country in the first quarter have surged 3.5 times and 5 times over the previous quarter. I am confident that the usage of AlipayHK will continue to grow in Japan on the back of the strong adoption of Alipay+ services among the Japanese merchants.”

Mr. Ren-Ren Reyes, president and CEO of GXI (G-Xchange, Inc.), the mobile wallet operator of GCash said, “Our long-standing partnership with Alipay+ has allowed us to be an indispensable companion for Filipino travelers in now 47 countries and territories around the world. We are glad to continue strengthening our collaboration with Alipay+ to ensure every Filipino has a seamless and secure cashless payment option when they travel abroad.”

Mr. Won-Keun Shin, the CEO of Kakao Pay, a major acquirer in South Korea, said, “We are glad that users can easily and conveniently pay with Kakao Pay at 2 million large and small merchants in Japan, one of the most visited countries by Korean tourists. Through discussions with Alipay+ as well as several e-wallet partners representing each country, we will accelerate global expansion and provide more benefits.”

Mr. John Sun, Chairman and CEO of Macau Pass, stated, “As the leading mobile payment e-wallet in Macao, MPay, together with Alipay+ which has launched a suite of innovative digital cross-border solutions, strives to create a smart e-wallet that facilitates Macao residents to travel globally, this could also solve the issues they encounter with payment while travelling overseas, thus improve travelers’ payment and shopping experience. MPay will continue to expand in e-payments, lifestyle services, and marketing technology services to develop more open and diversified intelligent payment business scenarios.”

Mr. Alan Ni, Chief Executive Officer of TNG Digital Sdn. Bhd., the operator of TNG eWallet, said, “As Malaysia’s top eWallet provider, we’re committed to serving users locally and expanding globally. Our partnership with Alipay+ has seen transactions surge sixfold this year, specifically in Japan, a true testament to our dedication to innovative payment solutions. With over half of Malaysia entrusting TNG eWallet as their preferred digital payment and financial services provider, we aim to be the ultimate travel companion, ensuring easy and safe transactions wherever our users go.”

Ms. Monsinee Nakapanant, Co-President of Ascend Money, the operator of TrueMoney said, “Japan ranks as one of the most popular destinations with approximately 1 million Thai travelers each year. We are pleased to work with Alipay+ to create more inclusive cross-border payments and enable Thais to enjoy safe, real-time, and cost-effective payments with their accustomed home wallet TrueMoney. Enabling the travelers to connect with Japanese merchants of all sizes will also expand their experiences of local culture and people that would make their trip more memorable.”

Introduced by Ant International in 2020, Alipay+ now connects over 88 million merchants in 57 countries and regions to 1.5 billion consumer accounts on over 25 e-wallets and bank apps, allowing consumers to travel and pay hassle-free globally, and merchants to build out cross-border consumer engagement and digital marketing.

The service builds on Alipay+’s extensive regional partnerships, including those with national QR schemes including Singapore’s SGQR, Malaysia’s PayNet, South Korea’s ZeroPay, Sri Lanka’s LankaPay and Cambodia’s KHQR.

CP Foods Triumphs with Three Prestigious Awards from BrandAge magazine

By
Tan Heng Hong
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Charoen Pokphand Foods Public Company Limited (CP Foods) has been distinguished with three significant accolades, being named the ‘2023-2024 Thailand’s Most Admired Company’ by BrandAge, Thailand’s notable magazine relating marketing and brand. This recognizes CP Foods as the leading company in the food industry with the most approved image and services.

Further, CP Foods garnered two additional recognitions under the ‘CP Brand’: the ‘2024 Thailand’s Most Admired Brand’ for its reliability and trust among consumers in the consumer products category, particularly sausages, and the ‘Market Leader Brand Award’. This award celebrates CP Foods as an outstanding market leader, known for enhancing product and service quality and achieving the highest market share according to BrandAge magazine.

Anarkawee Chooratn, Head of Marketing at CP Foods, shed light on the company’s guiding principle of becoming the sustainable ‘Kitchen of the World’. With a commitment to research and development, CP Foods aims to introduce food innovations that ensure consumer health, uphold social responsibility, and protect the environment. The company maintains high-quality, clean, safe, and delicious products ensuring nutritious at reasonable prices. CP Foods also adapts its communication strategies and campaigns to reflect current trends. The renowned initiative is the ‘Thai food – Mission to Space’ campaign, which elevated Thai food standards to space levels, demonstrating the safety and quality of CP Foods’ chicken meat according to NASA’s strict dietary standards for astronauts. This initiative was coupled with a marketing campaign to increase public involvement, while simultaneously expanding the retail network to enhance product accessibility.

The ‘2024 Thailand’s Most Admired Brand’ award in the consumer product category of sausages, awarded to CP Foods for the second year in a row, and the special ‘Market Leader Brand Award’, highlight the popularity and quality of CP Foods’ sausage products. The ‘CP FI-IT’ sausage, made from high-protein quality chicken breast, has received recognition as the “Best Food Innovation” at the THAIFEX – Anuga Taste Innovation Show 2023 and the Superior Taste Award 2023 from the International Taste Institute in Belgium. The CP Signature sausage continues to win over consumers, achieving a 3-star Superior Taste Award for three consecutive years (2022-2024) and a special Crystal Taste Award. Other well-loved products like CP Chicken Frank and Chicken Frank Spicy have also earned a 1-star Superior Taste award.

Miss Anarkawee expressed her gratitude to consumers for their support of CP Foods’ sausage products and emphasized the company’s dedication to meeting consumer insights in terms of ages and lifestyles. For 2024, CP Foods is set to launch ‘CP Xtream’ lava cheese sausage, targeting students and those seeking adventure, and ‘CP Halal’, a quality chicken sausage that adheres to Halal standards, providing an option for Muslim consumers.

New Oatbedient Oat M!lk Zero only has three ingredients

By
Tan Heng Hong
-

Oatbedient Oat M!lk Zero is now launched in Malaysia. The latest product from Oatbedient has a reduced ingredient list comprising only three ingredients: water, oats and Himalayan pink salt.

As a comparison, the current Oatbedient Barista’s ingredients comprise the following: water, oats, rapeseed oil, dipotassium phosphate, calcium carbonate, tricalcium phosphate and salt.

Show now on Oatbedient online store.

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