Monde M.Y. San Corporation has launched the M.Y. San Grahams Deluxe Cracker Sandwich in two unique flavours: Tiramisu and Banana Choco in the Philippines. Grahams crackers are crunchy and known for their versatility. Consumers can enjoy them on their own, crush them for baking, or use them as a garnish for desserts like ice cream or cakes. Get the new M.Y. San Grahams Deluxe Cracker Sandwich at WalterMart Supermarket.
V-Soy, your favorite plant-based soy milk brand from Green Spot, now offers a delicious Cocoa flavour in Malaysia. This guilt-free drink is available at CU convenience stores and combines real chocolate with a less sweet taste profile. Made entirely with plant-based ingredients, V-Soy Cocoa takes your chocolate experience to a new level.
Seaweed snack giant Taokaenoi has joined forces with Pa Waen, a popular Thai brand known for its flavourful chili pastes. This exciting collaboration brings two brand new tempura seaweed flavours to the table: Tom Yum Fish Chili Paste and Shrimp Chili Paste.
Taokaenoi is actively supporting local businesses by helping Pa Waen, a local SME, expand its reach and brand awareness.
In 2020, Thai Union’s SEALECT Tuna collaborated with Pa Waen to launch Thai-style tuna flakes.
Singapore’s Curated Culture introduced Recover in March 2024 to replace its Hydra drink. According to the company, Hydra and Recover have similar benefits and functions. Recover is a reformulated version, and the taste profile is slightly different. It has more citrus flavour.Â
Recover Tangy Citrus is a low-calorie, sugar-free recovery drink (only 8 calories) that helps consumers stay on top of their training goals. The drink has the following benefits:
Curated Culture is actively promoting Recover at sporting events like the Handball Supercup. The rebrand from Hydra to Recover clearly communicates the drink’s functional benefits.
Curated Culture also offers Relax, a lychee rose-flavored drink with live probiotics and ashwagandha. This sugar-free, low-calorie option promotes gut health and mental well-being, tapping into the gut-brain connection, where the health of our gut can affect our mental well-being, and our mental state can affect our gut.Â
Coca-Cola Singapore introduced a new ready-to-drink tea under their Fuze Tea line. This unique flavour combines juicy peaches and cool mint for a refreshing taste.
To promote this new flavor alongside their other beverages, Coca-Cola recently sponsored GastroBeats, a Singapore event featuring music, food, and fun. The event took place at the Bayfront Event Space by Marina Bay Sands from May 31st to June 23rd, 2024.
The Laughing Cow Malaysia has just dropped two flavoured cheese products. Consumers can enjoy strawberry and blueberry flavoured Cheez Dippers as a delicious, calcium-rich snack for the entire family. The Cheez Dippers are imported from France.Â
In another development, The Laughing Cow range is now available at Lotus’s, and prizes are to be won. The contest ends on 8 July 2024.Â
The cheese brand recently made Belcube Blueberry available in the local market to add to its range of Tomato, Ham, Blue Cheese and Cheddar flavours in 24-cube packs.Â
PT Campina Ice Cream Industry has released a new double-sensation ice cream featuring real strawberries and lime. The new Campina Strawberry Lime is an ideal summer refreshment treat.Â
The company posted a 5% year-on-year fall in the first quarter of 2024 revenue, with net profit dipping 42%. For the year ending 31 December 2023, the ice cream maker recorded a 1% rise in revenue, with net profit up by 5%, giving it a net profit margin of 11%.
Who doesn’t like Grandma’s cooking? In the US, McDonald’s has recently launched Grandma McFlurry. It features a “delicious syrup and chopped, crunchy candy pieces (like grandma’s favorite treat that she hid in her purse!) – all blended in our creamy vanilla soft serve.”
There’s a definite trend of celebrating “grandma food” these days. It’s not just about nostalgia, though that certainly plays a part. Here’s what’s driving this trend:
Simple, delicious food: Grandma food tends to be rooted in tradition, using fresh, seasonal ingredients and focusing on perfecting basic techniques. The emphasis is on flavor, not fancy plating.
Comforting and familiar: Many people associate their grandma’s cooking with happy memories and the feeling of being cared for. These dishes bring back a sense of comfort and security.
Connecting with heritage: Learning and cooking grandma’s recipes is a way to connect with your family history and cultural traditions. It’s a way to feel close to loved ones who may no longer be around.
In South Korea, there is a rising interest in “grandmaniel (grandmother + millennial) (í• ë§¤ë‹ˆì–¼)” who prefer the taste of the grandmother generation, ranging from food to fashion. This trend has spurred interest among the MZ or Millennial and Gen Z for traditional foods and ingredients like bungeoppang (fish-shaped buns filled with red bean paste), mugwort, injeolmi (sweet rice cake), yakgwa (deep-fried sweet cookies) and nurungji (scorched rice).
Will the grandmother trend get a fimer foothold in Southeast Asia? So far, there are strong indications that young consumers like the newstalgia trend where there is a feeling that includes the desire to experience something familiar, but also something fresh.
The image of the grandmother often portrays time-honoured tradition or authentic taste. Still, there are more ways brands can expand on the grandmother’s theme here in Southeast Asia, which will result in greater recognition of traditional recipes and ingredients among the younger generation.
The Thai hit movie How To Make Millions Before Grandma Dies could bring consumers’ attention back to the central role played by grandmothers in our lives.
Emerald Brewery Myanmar Limited, which makes Chang Beer in Myanmar, has released a new strong beer called Tapper with an ABV of 6.9%. What is interesting about this beer is that it is blended with the finest malt whiskey carefully selected from Scotland to increase the ABV.
Tapper is brewed with malted barley imported from Europe and Australia by world-class maltsters and uses finest hops carefully selected from Bavaria, Germany, and Yakima Valley, Washington, USA.
Nongshim, famous for its Shin Ramyun-brand ramen, has unveiled the bowl noodle version of its collaboration with Jay Fai, also known as Bangkok’s street food queen. The Shin Ramyun x Chef Cares featuring the partnership with Jay Fai started with the pack format before extending into the convenient bowl noodle segment. The bowl noodles are available in stir-fry and soup versions.
Nongshim’s partnership with Jay Fai is aimed at the domestic market in Thailand with strong appeal among tourists who recognise the famous chef.
