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Old Seng Choong and White Rabbit by Hao Food SG Unveil the Irresistible White Rabbit Milk Tarts

By
Tan Heng Hong
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Image credit: Old Seng Choong

Singapore, 26 March 2024 – Two iconic heritage brands renowned for their nostalgic appeal, Old Seng Choong and White Rabbit creamy candy, imported into Singapore by official distributor Hao Food SG, have joined forces to create a delectable treat for a delightful walk down memory lane.

The limited-edition White Rabbit Milk Tarts (大白兔奶挞), a perfect fusion of the well-loved White Rabbit candy and homegrown bakery, Old Seng Choong’s traditional pastry, will make its debut on 29 March 2024.

First established in the 1950s, the rich, milky and chewy White Rabbit candy wrapped in its iconic edible rice paper is an all-time favourite and holds a special place in the hearts of many, spanning generations with its timeless appeal. The familiar flavour is now presented in the form of indulgent milk tarts by Old Seng Choong offering fans of White Rabbit a unique and powerful fusion guaranteed to be an instant hit.

Known for its dedication to honouring traditional flavours in innovative new creations, Old Seng Choong has crafted with passion, a smooth and velvety custard infused with the distinctive taste of White Rabbit candy, enveloped within the buttery goodness of Old Seng Choong’s pastry tart crust, making every bite a fun and comforting walk down memory lane.

Image credit: Old Seng Choong

Freshly baked and perfect for all occasions, the limited-edition White Rabbit Milk Tarts by Old Seng Choong are created to delight dessert fans and foodies alike. Savoured at tea time or shared with loved ones anytime, the scrumptious tarts promise an experience to evoke cherished memories and create new ones with every mouthful.

From 29 March 2024, the White Rabbit Milk Tarts (大白兔奶挞) can be found at Old Seng Choong’s bake-off concept store at Paragon Shopping Centre as well as their official website at a retail selling price of S$3.90 per tart.

Note: The tarts may contain animal derivatives and are not suitable for consumers adhering to halal or vegan dietary requirements.

For more information and updates on other offerings by Old Seng Choong, please visit their official website and social media pages: 

●       Official Website: https://www.oldsengchoong.com/

●       Instagram: https://www.instagram.com/oldsengchoong/

●       Facebook: https://www.facebook.com/oldsengchoong

●       TikTok: https://www.tiktok.com/@oldsengchoong

●       Xiao Hong Shu: 老成昌OLD SENG CHOONG

Hao Food SG, the official distributor of the White Rabbit brand of products, is also offering the all-time-favourite flavour in the form of ice cream available in Fairprice, Cheers, and GIANT hypermarkets.

Introducing Munchy’s LEXUS Gold: A Joyful Golden Delight in Every Bite

By
Tan Heng Hong
-

Selangor, 26 March 2024 – Malaysians share a common love for savouring joyful moments through snacking. Undeniably, there is something truly special in taking a moment to indulge in a delectable treat that excites and satisfies the palate. Over three decades, Munchy’s has remained a reliable source of delight, spreading goodness with its signature crunch. As Malaysia’s No.1 biscuit brand^, Munchy’s has not only offered yummy, healthy biscuits for everyone but also fostered countless moments of joy, bringing people together in shared happiness.

LEXUS is one of Munchy’s signature brands, known for its sandwich crackers packed with smooth, creamy fillings for the perfect blend of sweet and savoury. Now, LEXUS proudly introduces to you – Munchy’s LEXUS Gold.

The new Munchy’s LEXUS Gold with its delicious blend of crunchy biscuit, creamy and rich filling with its chocolate coating, every bite is a delight. Munchy’s LEXUS Gold isn’t just a snack – it’s a tasty experience that brings joy to any occasion, whether it’s a quiet break or a fun get-together with friends and family. Prepare to embark on a journey of heightened senses with Munchy’s LEXUS Gold.

Available in two yummy flavours, Madagascar Vanilla and Chocolate Brownie, each LEXUS Gold is crafted to make every indulgent moment better, whether you are enjoying it alone or with loved ones, it’s the ultimate treat that enhances those special times. Packed individually for your convenience.

Munchy’s LEXUS Gold are available at major supermarkets and hypermarkets nationwide with selling price of RM8.90 (West Malaysia), RM 9.35 (East Malaysia).

For more information, visit Munchy’s official website (http://www.munchys.com/) or follow Munchy’s on Instagram (https://www.instagram.com/munchys.my/) and Facebook (https://www.facebook.com/Munchys/) for the latest updates.

^No 1 in Total Peninsular Malaysia in Biscuits category. Based on Retail Index Service for Biscuits category for the 12 months ending April 2020 in Total Peninsular Malaysia. (Copyright © 2020, The Nielsen Company (M) Sdn Bhd)

Julie’s Is Going Beyond Festivities By Challenging Traditional Narratives In Its New Hari Raya Sci-Fiesque Short Film

By
Tan Heng Hong
-

Kuala Lumpur, 25 March 2024 – Julie’s is shaking up the scene once again with its latest must-watch Hari Raya short film called “Iklan Raya A.I.dilfitri” (A Raya A.I.dilfitri Ad). In this highly anticipated release, the brand continues its tradition of pushing boundaries and sparking conversations through compelling storytelling. This year’s short film dives deep into conversations surrounding gender norms and stereotypes, with a unique narrative that you won’t want to miss.

It follows the journey of a fictional marketing team at Julie’s who are on a quest to create the perfect Hari Raya advertisement using generative Artificial Intelligence (AI), AdGPT. The short film delves into the struggles of the marketing team as they attempt to break free from the ideas suggested by the AI that focus on traditional gender roles during the festive season. Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender norms.

In a compelling twist when trying to fix the AI, the team finds themselves immersed within the AI realm itself, encountering a child, the embodiment of the AI. Through this encounter, they discover the root cause of the biased AI-generated content which stems from years of societal conditioning and ingrained stereotypes. Despite all that, they discover a beacon of hope: changing these outdated views is possible. Through positive narratives and reinforcement, particularly during celebrations like Hari Raya which emphasises forgiveness and renewal, these biases can change.

Tzy Horng Sai, Director of Julie’s Biscuits said, “This marks Julie’s fourth year producing short festive films of this nature. We are passionate about continuously using our platform to spark meaningful conversations and drive positive change. In crafting this year’s film, we aimed to shed light on society’s role in perpetuating gender stereotypes while advocating for gender equity, all while honouring traditions. We hope it serves as more than just entertainment; let it be an inspiration for change. By teaching and modelling equality, we hope to lend a hand in creating a future where there are fewer assigned gender roles, where women and men can both contribute equally in their own ways.”

This short film was produced in collaboration with GOVT Singapore, the creative agency behind Julie’s many thought-provoking festive campaigns. Kevin Poh the Group Creative Director of GOVT commented on the process of creating this film, “When we started brainstorming for this, we were surrounded by debates and discussions about AI and were particularly interested in the gender and cultural biases found in AI. Through testing, we spotted gender stereotypes in the generated results despite trying to reword our prompts. We quickly realised a fundamental truth: AI learns from humans and mirrors our biases. The good news is, AI can learn to unlearn those biases if we can too. Since Raya is also about renewal, we thought it the perfect timing to reflect on these biases and start a clean slate about the way we see and talk about gender — in a way that’s meta, self-referential and, as always, loads of fun.”

Join Julie’s in reimagining the narrative of Hari Raya and creating new traditions that are inclusive and equal for all. Iklan Raya A.I.dilfitri is now available for viewing on Julie’s official YouTube channel.

Customers who are getting started on their Hari Raya preparations can purchase Julie’s Love Letters which is perfect for gifting and snacking as it is conveniently packed in a tub. The Love Letters are available in three flavours: Chocolate, Strawberry, and Vanilla. Get them at your nearest retail stores or online at the official.

Julie’s Shopee and Lazada flagship stores. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

To watch the brand’s previous Hari Raya Short Films, click on the links below:

For kuih raya recipes using Love Letters click the link below:

https://www.julies.com.my/recipes/

Malaysia Business Group’s Participation in Thaifex-Anuga Asia 2024

By
Tan Heng Hong
-
Image by MBG

21 March 2024 – As the second largest economy in Southeast Asia, Thailand offers numerous business opportunities for the Malaysia Business Group (MBG). Our consistent participation at ThaifexAnuga Asia has delivered significant results, proving its effectiveness in facilitating entry into the Thailand market and beyond.

Thaifex-Anuga Asia is the largest food and beverage trade show in Southeast Asia, featuring the latest food technologies and innovations in the food and beverage industry. The event serves as a platform for exhibitors to showcase their innovative products to a targeted global audience of industry leaders, buyers, and decision-makers. The success and influence of the event has attracted experts, buyers and distributors from the USA, Europe, South East Asia and Oceania continents.

Ambassador of Malaysia to the Kingdom of Thailand, H.E. Datuk Jojie Samuel who is expected to officiate MBG Pavilion said, “This event is a significant step towards expanding our market and fostering international partnerships. Thailand’s vibrant and expanding market offers vast opportunities for Malaysian companies. Events like Thaifex-Anuga Asia are instrumental in facilitating these important trade connections.”

Several companies from MBG will be showcasing and launching their Malaysian-made products at Thaifex-Anuga Asia. For instance, Dondang Sayang Foods Sdn Bhd, who produces traditional and homemade Malaysian Chee Cheong Fun, will be launching their Dim Sum Cheong Fun Series and Plant-based Dim Sum Cheong Fun series. AFB Commerce Trading Sdn Bhd will also be introducing their Instant Noodle Malaysian Delight Series in lontong flavour, a popular Malaysian dish traditionally served during festivals and special occasions. Additionally, Morning Arch Sdn Bhd, a healthy food manufacturer, will be showcasing their Red Curry Beetroot Quinoa Spaghetti, made with a delicate blend of “rempah” spices for added fragrance.

Grand Target Sdn Bhd and Pagoda Foods (Malaysia) Sdn Bhd are Malaysia’s leading nut
manufacturers based in Perak, Malaysia. Grand Target Sdn Bhd will be launching their Thumbs coated peanut in garlic, BBQ, teriyaki and seaweed flavours. Meanwhile, Pagoda Foods (Malaysia) Sdn Bhd will be featuring the Pagoda Delight Nuts and Pagoda Minipack Nuts and Seeds, which includes a wide variety of nuts such as peanuts, cashews, almonds and more. All products by MBG members are certified Halal Jakim and many of the members have also attained the basic international food safety certifications such as ISO9001, GMP, HACCP and MeSTI.

Mohamed Hafiz Md Shariff, MATRADE Trade Commissioner in Bangkok said, “We are expecting a notably larger participation from MBG as well as other exporters. Thaifex-Anuga Asia offers an excellent platform not only to meet buyers from Thailand but also to engage with those converging from all over the world. This is a unique opportunity for Malaysian businesses to showcase their products on a global stage, understand market trends, and establish valuable international partnerships.”

This year, a total of twenty-seven companies from MBG will be participating in Thaifex-Anuga Asia 2024 under MBG’s pavilion, strategically located at Hall 8, booth 8-Z01 to 8-Y30 – making it the biggest participation and formation of MBG’s booth pavilion. Through the facilitation support provided by MATRADE Bangkok and diverse business networks, the export conglomerate anticipates securing transactions exceeding MYR 13 million from the 5-day international food trade exhibition. The 2024 edition of the show will be held from 28 May to 1 June at Impact Muang Thong Thani Bangkok, Thailand.

Malaysia Business Group Pavilion (Hall 8)

  1. Lian Taat Food Sdn Bhd (8-Z01)
  2. K.L. Kris Food Industries Sdn Bhd (8-Y02)
  3. Spices & Seasonings Specialities Sdn Bhd (8-Z03)
  4. Brilliant Fruit Cordial Enterprise (M) Sdn Bhd (8-Y04)
  5. Nims Adeliciousz Sdn Bhd (8-Z05)
  6. Fishergold Food Industries Sdn Bhd (8-Y06)
  7. Hexa Food Sdn Bhd (8-Z07)
  8. Morning Arch Sdn Bhd (8-Y08)
  9. La Fruta Food Industries Sdn Bhd (8-Z09)
  10. Oriion Food Specialties Sdn Bhd (8-Y10)
  11. Linaco Ingredients Sdn Bhd (8-Z11)
  12. AFB Commerce Trading Sdn Bhd (8-Y12 & 8-Y14)
  13. Linaco Food Industries Sdn Bhd (8-Z13)
  14. SKS Food Industries (M) Sdn Bhd (8-Z15 & 8-Z17)
  15. Pagoda Foods (Malaysia) Sdn Bhd (8-Y16)
  16. GFB Food Sdn Bhd (8-Y18)
  17. Iana Corporation Sdn Bhd (8-Z19)
  18. CKT Marketing Sdn Bhd (8-Y20)
  19. Dragon Taste Seafood Export & Import Sdn Bhd (8-Z21)
  20. Dondang Sayang Foods Sdn Bhd (8-Y22)
  21. Kent Kee Food Supplies Sdn Bhd (8-Z23)
  22. Wide Tropism Trading Sdn Bhd (8-Y24)
  23. P.C.I. Professional Canning Industries Sdn Bhd (8-Z25 & 8-Z27)
  24. Ecolite Biotech Manufacturing Sdn Bhd (8-Y26)
  25. Maestro Swiss Industries Sdn Bhd (8-Y28)
  26. Kintry Sdn Bhd (8-Z29)
  27. Grand Target Sdn Bhd (8-Y30)

Johnson’s Celebrates ‘Meaningful Raya Moments’ with OrphanCare

By
Tan Heng Hong
-

Share Your #DetikRayaBermaknaBersamaJohnsons and Make A Difference Together this Ramadan

Kuala Lumpur, 25 March 2024 – Johnson’s®, a brand synonymous with care and trust, has been a part of Malaysian families for generations, nurturing babies with gentle products that embody love and safety. Johnson’s® is proud to partner with OrphanCare, a nonprofit organization dedicated to providing care and support to orphaned and abandoned children in Malaysia, to introduce its “Meaningful Raya Moments” campaign. The campaign has already run from 10 March to 30 April 2024.

Every child deserves a loving family, a safe haven to thrive and reach their full potential, however, many children in Malaysia are deprived of this right, which is why Johnson’s® is partnering with OrphanCare. This campaign is an expression of Johnson’s® commitment to spreading gentleness and care, especially to those in need, during the holy month of Ramadan. As a brand deeply rooted in enabling moments of care during the first and other special moments of life, the “Meaningful Raya Moments” initiative focuses on creating impact through collective sharing of meaningful moments on social media.

The ‘Meaningful Raya Moments’ campaign invites consumers to share photos or videos depicting their meaningful moments during Ramadan or Raya on their social media page along with the campaign’s hashtag, #DetikRayaBermaknaBersamaJohnson during the campaign period. With every meaningful moment shared with the hashtag -whether it’s a baby’s first Raya outfit or a family’s first Raya celebration together— Johnson’s® will donate RM10 to OrphanCare. This initiative not only aims to amplify the spirit of giving during Ramadan but also ensures that every shared moment contributes to improving the lives of those who need it most.

“Every baby deserves to be surrounded by gentleness and care from the moment they are born,” said Eileen Oh, Head of Marketing Malaysia & Singapore, Kenvue*. Through the ‘Meaningful Raya Moments’ campaign, we hope to inspire people to spread kindness during Ramadan and support a charitable cause. We’re committed to giving parents and caregivers gentle and effective solutions for their babies. We continue to help nurture healthy people and create a world where every baby can grow and thrive by choosing purposeful ingredients for healthy skin and hair, as well as providing monetary donations to global nursing and midwife associations, which we have done for more than four decades, and organizations like OrphanCare.

The campaign includes a series of heartwarming videos and stories that highlight the importance of gentleness, care, and charitable giving. These stories serve as a reminder to cherish every precious first moment with your little ones – from their very first bath to those tender moments of applying lotion. Embrace the love and joy of these milestones, knowing you’re giving your baby the best.

“We are honored to partner with Johnson’s® for the ‘Meaningful Raya Moments’ campaign. This collaboration not only raises awareness about the plight of orphaned and abandoned children but also provides much-needed support for our cause. We can make a meaningful difference in the lives of these children, ensuring they receive the love and care they deserve,’ said Zakiah A. Rahman, General Manager at OrphanCare.

Join us this Ramadan in celebrating meaningful Raya moments with Johnson’s®. Share your stories of gentleness, care, and giving, and help us make a difference in the lives of babies in need with the #DetikRayaBermaknaBersamaJohnsons. Together, we can spread love and create meaningful moments that will be cherished forever.

For more information about the campaign and how you can get involved, visit https://www.johnsonsbaby.com.my/ or follow Johnson’s® on Instagram @johnsonsbabymy.

Joybean Malaysia Introduces Four New 100g Potato Chips Variants Perfectly Sized for Sharing!

By
Tan Heng Hong
-
Joybean Potato Chips range

Share the goodness of snacking with our selection of Rosemary, Hot & Spicy, Barbecue, and Tomato Potato Chips for an exceptional snacking experience.

Kuala Lumpur, March 25, 2024 – Need a crispy, crunchy potato chips snack capable of satisfying your cravings? Love to share your potato chips but want to avoid over-indulging and waste? Joybean, the proudly made-in-Malaysia, purveyor of fine Halal beverages and snacks has you covered for more shareable experiences this Ramadan and Aidilfitri season.

‘Joining our Joybean fan favourites of Jalapeno and Truffle potato chips, we are proudly expanding our premium potato chips line-up by introducing new shareable 100g packs in 4 flavours such as herby Rosemary, sizzling Hot & Spicy, smoky Barbecue and tangy Tomato.’ said Berjaya Food Trading general manager Nicholas Nyeow.

The all-new 100g pack of Joybean potato chips is perfect for sharing with friends and family! Save some space for a pack or two as you balik kampung. Great as a pick-me-up for energy on a long trip and for all-inclusive snacking joy. There is definitely more joy and no waste with these seriously good potato chips. Retailing at RM8.90 per 100g, it offers you and your besties more ultimate snacking moments together.

Joybean potato chips are made in Malaysia from premium imported non-GMO potatoes and plant-based ingredients. These ingredients are finely sliced to fully saturate the exciting flavours and maximum crunch. Pop open a pack, savour the aroma that will surely leave you wanting for more! All Joybean snacks including the new shareable 100g potato chip variants are certified Halal by JAKIM for your peace-of-mind, and the assurance of quality and good taste.

Choose from four irresistible flavours to suit your every mood and taste.

Joybean Potato Chips Rosemary

These rosemary-flavoured chips are crafted from premium imported potatoes, creating a unique blend of crunch and aromatic taste. The subtle yet distinctive taste of rosemary infuses each chip with a herbal note, complementing the natural sweetness of the potatoes.

Joybean Potato Chips Barbecue

These barbecue chips are made from special imported potatoes and have a smoky, sweet flavour that tastes just like real barbecue. They’re crispy and full of flavour, perfect for anyone who loves the taste of barbecue. Made with the best potatoes, these chips are a great snack for enjoying the delicious BBQ taste anytime.

Joybean Potato Chips Hot & Spicy

These potato chips offer a tantalizing taste experience for those who love a fiery kick in their snacks. Crafted from premium imported potatoes these chips boast a perfect crunch that elevates the heat and flavours. Each bite delivers  a bold spice blend, making them an irresistible choice for spicy food enthusiasts.

Joybean Potato Chips Tomato

These tomato-flavoured chips bring the rich and tangy taste of ripe tomatoes to every bite, crafted from specially selected imported potatoes. The chips offer a delightful balance between sweetness and acidity, reminiscent of a fresh tomato harvest.

Tell us what’s your favourite Joybean potato chips choice and who are you sharing the goodness with? Visit Joybean’s social media accounts at https://www.instagram.com/joybeanmalaysia/ or https://www.facebook.com/profile.php?id=100089771006765  for more information, contests and giveaways!

Joybean products are available at your local hypermarket and supermarket’s such as Aeon Co, Aeon Big, Cold Storage, Ken’s Grocer, Lulu Hypermarket, Maxvalu, Mercato, NSK Grocer, Urban Fresh, and more, as well as through selected online e-commerce stores.

100PLUS fuels hydration and performance as the Official Isotonic Partner for OCBC Cycle 2024 with 100PLUS ACTIVE

By
Tan Heng Hong
-
Photo credit: F&N Global Marketing

Official Isotonic Partner for OCBC Cycle 2024 with 100PLUS ACTIVE

Singapore, 25 March 2024 – 100PLUS is thrilled to announce its partnership with OCBC Cycle 2024 as the Official Isotonic Partner for Singapore’s premier cycling event. The highly anticipated sporting event is set to return for its 16th annual edition, uniting the cycling community and enthusiasts for an exhilarating weekend on 11 and 12 May 2024.

 This marquee event, synonymous with its spirit of community and sporting excellence, promises a memorable experience with races and other cycling-related activities that cater to cycling enthusiasts of all levels. With over 7,000 riders expected to participate in this year’s edition, the event promotes health, fitness, and the joy of cycling through Singapore’s iconic scenery and landscape on closed roads for an immersive riding experience.  

In line with supporting athletes and participants in achieving their best performance, 100PLUS is proud to highlight 100PLUS ACTIVE, a specially formulated non-carbonated isotonic drink designed to help rehydrate, reduce fatigue, and enhance endurance.

Packed with essential B Vitamins – B3, B6, and B12 – and an optimal blend of carbohydrates and electrolytes, 100PLUS ACTIVE is designed to support increased performance during sports and exercise. Recognising the diverse needs of athletes and fitness enthusiasts, 100PLUS ACTIVE is also available in a convenient powder format, making it the perfect hydration solution anytime, anywhere.

As participants gear up for OCBC Cycle 2024, 100PLUS invites them to experience the refreshing taste and performance-boosting benefits of 100PLUS Active, ensuring they stay hydrated and energised throughout the cycling event.        

Hydrate with 100PLUS and stand a chance to win prizes from now till 12 April 2024, subject to the terms & conditions:

To herald OCBC Cycle 2024, 100PLUS is excited to offer consumers a chance to win amazing prizes worth over S$22,000, such as:

·        Up to two Samsung Galaxy S24 Ultra worth S$1,928 each

·        One BROMPTON bicycle worth S$4,682

·        Up to two 2-night stays at JEN Singapore Orchardgateway with breakfast worth S$888 each 

·        Up to ten Timbuk2 Tuck Backpack worth S$159.90 each

·        Up to 30 NETS prepaid cards worth S$50 each

·        Up to 40 Shopping Vouchers worth S$50 each 

Each prize also includes one registration slot for The Straits Times 20KM City Ride at OCBC Cycle 2024.

This promotion is open to consumers who purchase S$5 or more on any 100PLUS products from now until 12 April 2024. Please refer to bit.ly/100PLUSXOCBC24 for more details.

Moreover, for those looking to add an extra level of convenience and style to their sporting endeavours, 100PLUS is offering a special deal. With every S$18 spent on 100PLUS products, customers will receive a 100PLUS Crossbody Bag, designed for convenience and comfort during physical activities. This offer is available in major supermarkets and is subject to availability.

Enhance your hydration needs and sports performance with 100PLUS today as you embrace the spirit of the OCBC Cycle 2024.

100PLUS is lower in sugar, carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB), and is Halal-certified.

For more information, please visit https://100plus.com.sg. Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.

OCBC Cycle 2024 Registration

Early Bird registration for the OCBC Cycle 2024 will close on 7 April 2024. The final deadline for all registrations is 3 May 2024.

Carabao debuts Tawandang IPA

By
Tan Heng Hong
-

Thailand’s Carabao Group has announced the launch of Tawandang IPA, the company’s fifth beer. The first four beers are Carabao (Lager and Dunkel) and Tawandang (Weizen and Rosé beer). The Tawandang IPA has an alcohol content of 5.5% and is available in small cans (THB 45) and large cans (THB 60). 

Carabao is selling Tawandang IPA through a network of traditional trade channels (Tookdee) and 1,000 CJ Mall stores and will be in modern channels and on-premise channels.

 

Singha promotes sustainability with label-free bottled water

By
Tan Heng Hong
-

As a significant step towards a greener world, Boonrawd Trading Co., Ltd., the distributor of Singha drinking water in Thailand, is proud to introduce label-free bottled water that is 100% recyclable. With its embossed logo, this innovative packaging eliminates the need for an additional plastic sleeve, making it a sustainable choice that can be recycled immediately. 

Initially, the new label-free bottle comes in a pack of 1.5L x 6 bottles at Lotus’s for home use. The company produces label-free bottles at the Wong Noi factory in Ayutthaya province.

Boonrawd Trading saw the sale of its drinking water rise by 6% with a market share of 20%. The sales growth target for 2024 is 7%, with a market share of 20.5%. 

The company acknowledges regulatory challenges in converting all its drinking water to label-free packaging, as the law requires companies to display product information on the bottle.

137 Degrees plant-based milk gets a new gold brand logo

By
Tan Heng Hong
-

Simple Foods, the maker of 137 Degrees plant-based milk in Thailand, has changed the logo to gold to convey the message of being a leader in producing and distributing premium alternative milk.

The company has also named Thai actress, model, host, TV personality Araya A Hargate (Chompoo) as the brand’s first presenter in 9 years to help to expand the brand’s consumer base.

Simple Foods commands a 42% share of the Thai almond milk market, citing data from Nielsen.

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