Orion Food Vina has introduced its latest K‑food inspired creation in Vietnam — the Tayo! Purple Sweet Potato Snack, Honey Coated. Designed in a hollow, crunchy tubular shape, the snack not only delivers a satisfying texture but also taps into the rising popularity of purple sweet potato, or goguma in Korean, celebrated for its naturally sweet flavor and striking violet hue.
With the FIFA World Cup 2026 just months away, Lay’s Thailand has embraced the global excitement by unveiling limited‑edition flavours inspired by some of the participating nations. As the official snack sponsor of FIFA World Cup 26 worldwide, Lay’s continues to celebrate the spirit of football through bold and creative taste experiences.
Representing the English team is the classic English‑style Fish and Chips, a nod to Britain’s iconic comfort food. The Brazilian‑inspired Spicy Samba flavor captures the vibrant energy and fiery passion of Brazil’s football culture. Joining them is the German‑style Curry Ketchup, a tribute to Germany’s beloved street food tradition, bringing a tangy and savory kick to the lineup.
Together, these flavours bring fans closer to the game, offering a delicious way to savour the World Cup spirit both on and off the pitch.
After introducing Cakar Naga (Dragon Claw), a new snack known for its multi‑layered texture and the bold Balado level 15 intense spicy flavour, Indonesian brand BonCabe has expanded the lineup with three new exciting variants: Grilled Beef, Seaweed and Grilled Corn.
The three new flavors make Cakar Naga more appealing to consumers who prefer a milder, non‑spicy taste.
Multi‑layered textured chips have become a key innovation focus for snack makers, aimed at delivering a more distinctive and satisfying crunch.
NutriAsia has recently launched two new sauces tailored for Filipinos living and working in the UAE, bringing them closer to the authentic taste of home. With the introduction of UFC Fish Ball Sauce — available in both Spicy and Sweet variants — Filipinos abroad can now recreate the beloved street food experience and enjoy the familiar “Pinoy street food vibes” even thousands of miles away.
Farm Fresh, Malaysia’s leading dairy company, has introduced a new flavoured UHT milk in Malaysia as part of its push toward innovative tastes that excite consumers. Following the unveiling of its Gula Melaka UHT milk, the brand now announces the latest addition — Taro Ube.
Described by the company as creamy, lightly sweet, and silky smooth, this unique flavour blend brings a fresh twist to everyday milk.
The new Taro Ube UHT milk is now available through HomeDealer, online platforms including TikTok, Shopee, and shop.farmfresh.com.my, as well as selected supermarkets nationwide.
Also with Farm Fresh now operating in the Philippines, the Taro Ube flavoured UHT milk is perfectly positioned to appeal to that market.
VITADAY has partnered with its global brand ambassador JISOO to unveil the VITADAY x JISOO Beauty Series. At the heart of the launch is the new VITADAY Astaxanthin Water, formulated with 6mg of astaxanthin and 1,000mg of Vitamin C.
Together, these powerful antioxidants are designed to support skin health, helping to protect against oxidative stress while promoting a radiant, youthful glow.
VITADAY is using celebrity co‑creation to leverage JISOO’s global influence, credibility, and strong connection with beauty‑conscious consumers.
Be Kind Nut Bar has officially launched in Malaysia. Although the brand’s global emphasis on natural, transparent ingredients isn’t the main focus of local communication, the bars still deliver on their promise — whole, simple and nutritious nuts bound together with natural sweeteners, made from ingredients you can see and pronounce.
In Malaysia, the focus shifts to the phrase ‘Be Kind’, a relatable concept that resonates locally and allows for many creative variations in communication.
Be Kind Nut Bar is available in two variants: Caramel Almond and Sea Salt and Dark Chocolate Nuts and Sea Salt.
Be Kind Nut Bar is having a presence at Starhill Piazza (Starhill Entrance) on 2-5 April 2026 from 10am to 10pm.
Nestlé Ice Cream Malaysia has unveiled its latest Nestlé La Cremeria Pistachio Delight ice cream in a stick format. The new pistachio ice cream, described as smooth and creamy with a premium almond coating, taps into the current consumer interest in Dubai chocolate inspired treats.
KUALA LUMPUR, 1 April 2026 – Marshall grows its party speaker line up with the launch of Bromley 450. Sporting the same, unmistakable Marshall design as the larger Bromley 750, this compact portable speaker lets everyone know the party is on thanks to True Stereophonic 360° sound, 40+ hours of playtime and integrated stage lights that make it the center of attention in any setting.
Every element of the Bromley 450 is designed with purpose. Tactile controls invite interaction, while the durable construction ensures it stands up to heavy use, loud rooms, and long nights. A water-based PU leather wrap encases a premium box design, with soft TPU plastic corner caps for added durability and a stamped metal grill that sits above integrated lights inspired by ‘70s stage shows. Bromley 450 is guaranteed to stand out – living room, festival or backyard, this Bluetooth party speaker goes the distance and looks the part.
Whether the party is indoors or outside, there’s no need to worry about sacrificing sound quality as this portable speaker has True Stereophonic 360° sound that travels far and can be felt in every direction. Bromley 450 can also play free from wires and is dirt and
splash resistant thanks to its IP55 rating. Plus, it’s convenient size, including a built-in handle for easy transportation, makes it the perfect sidekick wherever the party goes.
Bromley 450 also shares the same exchangeable battery as Bromley 750 to keep the party going for longer and includes two combo jacks for mic and instrument inputs if the party calls for an impromptu DJ set or karaoke night.
“Last year, we launched our first ever party speaker and we’re excited about growing that family of Marshall speakers already this spring,” said Hanna Wallner, Product Manager, Marshall Group. “Bromley 450 is the natural continuation and smaller sibling to Bromley 750. This speaker is smaller and more affordable yet still packed with impressive features including sound that hits every corner, a stage light inspired light show and our unique Marshall design.” Hanna continued.
“With Bromley 450, our goal was to take everything we loved about the Bromley 750 and bring it into a more compact form. It delivers the same signature sound: fast, powerful bass, clean mids, and detailed highs. Thanks to our unique 360° True Stereophonic design it can always be the center of the party, preserving the depth and atmosphere of your favorite music” added Malcolm Kennedy, Director of Audio & Acoustics, Marshall Group.
Bromley 450 is available to buy from today at Marshall Official Stores on Shopee and Lazada priced at RM3,699 and is available at Harvey Norman, Thunder Match and Urban Republic from 31 March 2026. Please see below for full specs and further information.
Munchy’s Launches New Cheese and Chocolate Crackers Variants
Selangor, 3 April 2026 – Munchy’s has expanded its crackers range with the introduction of two new flavours, Cheese and Chocolate, unveiled at a launch event held today at Mydin Subang Jaya. The launch reflects evolving snacking preferences among Malaysian consumers, where flavour and texture play an increasingly important role in everyday enjoyment.
In Malaysian homes, crackers have long been a familiar favourite. As snacking habits evolve, expectations have grown. Consumers are now looking for flavour that lingers and a crunch that carries through from the first bite to the last. It is no longer just about having something light to nibble on, but something satisfying enough to reach for again. Recognising this shift, Munchy’s introduced the new variants to deliver fuller taste and a more defined crunch.
“Consumers today are looking for more than just a simple snack. They want something that delivers both flavour and texture in a way that feels satisfying. With the introduction of Cheese and Chocolate, we wanted to offer more variety while staying true to what people already enjoy about Munchy’s Crackers, which is that familiar crunch and ease of sharing in everyday moments,” said Ling Yee Wen, Marketing Director of URMunchy’s Malaysia.
The Cheese variant delivers a savoury richness, baked with real cheese for an authentic flavour experience. It is suited for those who prefer full and comforting notes, whether enjoyed with a cup of tea or shared among family and friends. The Chocolate variant offers a sweeter alternative that balances indulgence with everyday enjoyment, providing greater variety within the same familiar range.
Both flavours are crafted to deliver a consistent crunch from start to finish. That crisp texture defines the experience, and when paired with fuller flavour, it creates longer taste enjoyment that makes even simple snack moments feel more rewarding. Rather than changing what people already enjoy, the addition of Cheese and Chocolate strengthens Munchy’s existing cracker portfolio. It expands choice while maintaining the familiar role crackers play in households. From coffee tables and office pantries to lunch boxes and social visits, the new flavours fit naturally into everyday routines.
Food often anchors conversation. A simple snack shared can spark laughter, stories, or even comfortable silence. With Cheese and Chocolate joining its crackers range, Munchy’s continues its promise of sharing happiness through snacks that are easy to enjoy and share.
The new Cheese and Chocolate Crackers are now available nationwide in 260g packs at a recommended retail price of RM5.60 at major supermarkets and hypermarkets.
The launch also takes place in conjunction with Riang Raya Bersama Campaign by Munchy’s and Jack ‘n Jill running from 17 February to 30 April 2026. Through the campaign, consumers stand a chance to win prizes worth up to RM80,000, including a home makeover. The campaign encourages families to come together and share meaningful moments while adding excitement to their festive shopping. Further information on the Riang Raya Bersama Campaign can be found on Munchy’s official Facebook (https://www.facebook.com/Munchys/) and Instagram (https://www.instagram.com/munchys.my/) pages.
