Sunday, June 15, 2025
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Pepsi Malaysia celebrates Harvest Festival with limited edition and getaway

By
Tan Heng Hong
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Pepsi has unveiled its limited-edition design to celebrate Hari Gawai & Kaamatan, Harvest Festivals celebrated in the Malaysian states of Sabah and Sarawak by different indigenous groups.

The Pepsi Harvest Festival limited-edition cans are now available exclusively at 7-Eleven in Peninsular Malaysia.

Spend just RM 10 on any Pepsi variant and stand a chance to win a 3D2N luxury getaway to East Malaysia — think 5-star hotel staycations in Kota Kinabalu or Kuching with return flights for two.

Beverage brands are now harnessing localism as a key marketing strategy, seamlessly integrating their products into the everyday lives and interests of local communities.

For Amy Gan, Vice President of Marketing at Etika Sdn Bhd, the campaign reflects a long-standing commitment to community and cultural relevance. Etika has woven this local-centric strategy into its brand marketing—sponsoring local films and dramas like Kluang Man and One Cent Thief, and incorporating local flavours into its beverages.

Key takeaways: celebrating local cultures

New Pokka Ice Mango Tea made with real mango juice

By
Tan Heng Hong
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Pokka has released its latest Ice Mango Tea made with real mango juice and is now available for a limited time at 7-Eleven Malaysia. This refreshingly delicious mango tea contains no preservatives. Get yours now.

Farm Fresh grows with new cultured milk in Malaysia

By
Tan Heng Hong
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Farm Fresh Berhad has launched its latest Farm Fresh Grow Cultured Milk to provide goodness to the entire family. The cultured milk is available in five interesting flavors: Apple, Original, Kyoho Grape, Ichiba Melon, and Tutti Frutti. Each cultured milk contains the benefits of gut-loving BB-12 and LA-5 probiotics.

Farm Fresh previously diversified into cultured milk in 2015 under the brand Farm Fresh Junior Cultured Milk.

Enjoy the new Tealive Lotus Biscoff Smoothie

By
Tan Heng Hong
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Tealive has launched its latest drinks in Malaysia: the Lotus Biscoff Smoothie and the Lotus Biscoff Milk Tea. The Lotus Biscoff Smoothie features a rich, creamy taste packed with the irresistible caramelized flavor. Moreover, you can even bite into a real Biscoff biscuit.

Marutai Co., Ltd. (Japan) to Showcase New Plant-Based Tonkotsu Ramen at THAIFEX

By
Tan Heng Hong
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Bangkok, Thailand – May 27th – 31st, 2025 – Marutai Co., Ltd., Japan’s leading premium instant stick noodle ramen brand, is pleased to announce its participation in THAIFEX – Anuga Asia 2025, held at IMPACT Muang Thong Thani in Bangkok. With over 65 years of innovation and craftsmanship since its founding in 1960, Marutai continues to lead Japan’s stick ramen noodle market and is now expanding its reach across Southeast Asia.

At THAIFEX 2025, Marutai will unveil its latest innovation: a new Plant-Based Tonkotsu Ramen, launching globally in April 2025. This product reimagines the classic, creamy tonkotsu flavor in a 100% vegan formulation, providing a rich and satisfying taste without any animal ingredients. The result is a sustainable, health-conscious alternative that meets the growing demand for plant-based options across global markets, while preserving the depth and complexity of traditional Japanese tonkotsu flavor. Marutai was the first company in the world to introduce tonkotsu instant ramen, and this new plant-based version builds on that legacy of innovation, delivering the beloved flavor in a more sustainable, inclusive form.

This marks Marutai’s commitment to catering to evolving consumer preferences in Thailand and beyond, bringing authentic, innovative Japanese ramen that is both delicious and environmentally mindful.

About Marutai’s Stick Noodles

Marutai’s signature stick noodles are air-dried instead of fried, resulting in a clean, fresh noodle texture and flavor. The method retains the noodles’ quality and taste while ensuring a healthier, premium instant ramen experience. With over 85% market share in Japan’s stick ramen noodle segment, Marutai stands as the undisputed leader in this category.

“We’re excited to introduce our new plant-based tonkotsu ramen to the Thai market at THAIFEX 2025,” said Masato Tokida of the Overseas Business Department, Marutai Co., Ltd. “We believe Thai consumers will appreciate the authentic flavor and thoughtful innovation behind this product, and we look forward to building new relationships across Southeast Asia.”

Marutai invites media, retailers, distributors, and food professionals to visit Hall 8 booth #U02 at THAIFEX – Anuga Asia 2025 for exclusive tastings and business discussions.

For tasting session appointments or product inquiries, please contact:

Masato Tokida (Mr.)

Overseas Business Department, Marutai Co., Ltd.

Website: https://www.marutai.co.jp/en/

About Marutai Co., Ltd.

Founded in 1960, Marutai Co., Ltd. pioneered the stick ramen noodle format and continues to lead Japan’s market with its premium, non-fried ramen products. With a mission to bring authentic Japanese ramen experiences to the world, Marutai is expanding its presence in Southeast Asia through direct partnerships and innovative product offerings.

lululemon Kicks Off Singapore Expansion with Changi Airport Terminal 1 Opening

By
Tan Heng Hong
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Four new locations — including the brand’s first store in the west — invite guests into lululemon’s world of movement, wellness, and community.

SINGAPORE, MAY 9, 2025 — This season marks an exciting chapter for lululemon in Singapore, as the brand deepens its connection with the local community through a series of impactful retail moments. With four new stores set to open — including the travel-friendly space at Changi Airport Terminal 1 which opened this week, the brand’s first location in the west at Jem, a relocation within Marina Bay Sands, and a new store concept debuting at Ngee Ann City — lululemon continues to bring its vision of movement, mindfulness, and community to life across the island. These openings reflect lululemon’s ongoing commitment to supporting guests in every aspect of their active lifestyles, whether they’re commuting, exploring, or simply carving out space for personal well-being. 

lululemon has landed at Changi Airport Terminal 1 

lululemon has now landed at Changi Airport Terminal 1 departure/transit lounge, creating a space where the energy of global travel meets the serenity of personal well-being. The store’s design draws inspiration from the fluidity of movement and the precision of athletic performance, fostering a sense of familiarity and connection. 

The storefront features a playful yet sophisticated pattern of lighted tech fabric dots across dark grey metal cladding, blending contemporary design with athletic functionality. This technical motif celebrates our advanced fabric innovation and movement philosophy that translates into strength across all aspects of life. A sustainable wooden portal frames the entrance and integration of sustainable materials for in-store signages echoes our commitment to environmental responsibility. 

Inside, guests are welcomed into a meticulously crafted environment that reflects lululemon’s core values. The design combines technology with natural materials, creating a space that is not only visually inviting and tactilely rich, but also rooted in sustainability, reinforcing the brand’s mindful approach to innovation.

A dedicated fitting area enhances the guest experience, integrating bamboo materials to elevate both aesthetic and sustainability standards. This thoughtful use of natural elements reflects lululemon’s global design ethos and local culture while providing an intimate shopping experience for the guests. 

At this new store, shoppers can grab a piece of the Back To Life Sport Bottle in two exclusive designs. From now till 18 May, guests can enjoy a series of special perks: 

  • Receive a Reset and Unwind Kit which includes a hand sanitiser, hand lotion, essential oil, and a stretch guide card, with a spend of $350 — limited to the first 30 shoppers daily, while stocks last.
  • Snap a photo in-store, tag @lululemonsoutheastasia, and receive a sticker pack, while supplies last.

lululemon opens its first store in the West at Jem on 22 May 2025 

lululemon will open its first-ever store in the west of Singapore at Jem on 22 May. Spanning 3,143 square feet, this location represents a major milestone in the brand’s local journey, bringing lululemon closer to even more Singaporeans and empowering guests in the west to live their active lives with purpose. 

The design of lululemon Jem blends natural textures and refined simplicity to create a calm yet energising retail experience. A palette of warm wood, soft stone, and muted grey tones is paired with clean metal accents, reflecting the brand’s balance between performance and mindfulness. With a presence that is both welcoming and empowering, the storefront reflects lululemon’s ethos — creating a gateway to a space centered on movement, wellness, and connection. 

A striking centre column, adorned with warm wooden fins and a custom carpet artwork, draws inspiration from the beloved Jurong Bird Park, honouring Singapore’s natural beauty and the community spirit it embodies. Residents of the west can now enjoy convenient access to lululemon’s high-quality apparel for yoga, running, training, and everyday performance. 

To celebrate this opening, join our community every Sunday in May for a lululemon run at Jem—starting at 7:30am on 11, 18, and 25 May. Lace up, show up, and run with us! Sign up here: https://t.me/+ZX9n94Jys65lNzY1 

lululemon Marina Bay Sands Store Relocation on 7 June 2025 

lululemon will be relocating its Marina Bay Sands store to a new location within the mall on 7 June. The store will continue to deliver lululemon’s full product offering and brand experience, ensuring guests remain supported in their active pursuits in one of Singapore’s most iconic retail destinations. 

lululemon to Launch First Southeast Asia Store with Integrated Studio Concept at Ngee Ann City, Opening July 2025 

lululemon is set to unveil a groundbreaking new store concept at Ngee Ann City in July 2025 — the brand’s first in Southeast Asia to feature an integrated studio concept. Located in the heart of Orchard Road, this flagship location marks a new chapter in the brand’s commitment to community, combining retail and movement in an immersive, multi-sensory environment. The studio is created in partnership with Betty, co-founder of Within, whose deep connection to the brand and focus on mental well-being brings a meaningful layer to the guest experience. Designed to spark joy through movement and reflection, the space brings lululemon’s signature product offerings and curated studio classes together, creating a seamless and convenient experience for shoppers. More details will be shared in the months ahead. 

Check out lululemon’s newest stores and experience the brand’s world of movement, wellness, and community like never before. lululemon invites everyone to explore these new destinations and, above all, to embrace the brand ethos: to Live Like You Are Alive.

Discover lululemon’s full collection here:

https://www.lululemon.com.hk/en-sg/home

Under Armour Infinite Race Unites Runners Through Endurance and Team Spirit

By
Tan Heng Hong
-
UA Infinite Race Flag Off

Sunway BRT Station, 3 May 2025 – Under Armour, in partnership with JomRun, hosted the UA Infinite Race, a night marathon inspired by UA Run gear engineered for long-distance performance. Spotlighting the benefits of the UA Infinite Pro 2 and the UA Launch Elite collections for both men and women, the race embodied the spirit of endurance, comfort, and high-performance running, reflecting the gear’s commitment to supporting runners through every stride.

UA Infinite Pro 2

Designed to challenge both individual resilience and team collaboration, the marathon featured two main categories: a 21.1km individual category for men and women, and a team relay category, where two runners teamed up to complete 10.5km each. In the relay, both runners pushed their limits, embracing the values of strength, support, and peak performance.

UA Infinite Launch Elite

“At Under Armour, our motto is ‘Protect This House,’ pushing your limits and drawing strength from one’s team and community. At the UA Infinite Race, it was inspiring to see runners united by their goals: to challenge themselves, support each other in achieving their personal bests, or push through together as a team,” said Samantha Lim, Commercial Director of Under Armour Malaysia.

Content Creator Alyn Kadir in UA Launch Elite and UA Infinite Pro 2

 

The race also celebrated personal achievements with winners from each category. The top finishers in the following categories were awarded for their personal best times during the race:

WOMEN’S INDIVIDUAL 21.1KM WINNER:
Noor Amelia Musa – completed the race in 1 hour, 32 minutes, and 38 seconds.

MEN’S INDIVIDUAL 21.1KM WINNER:
Hazman Akmal Bin Mohd Zalghani – completed the race in 1 hour, 14 minutes, and 41 seconds.

WOMEN’S RELAY 21.1KM WINNER:
Nurul Juliana Shakira Binti Abdul Halim & Nur Syaripah BT Rozaki – completed the race in 1 hour, 31 minutes, and 58 seconds.

MEN’S RELAY 21.1KM WINNER:
Daren James Nair & Gautham A/L Vadivelu – completed the race in 1 hour, 12 minutes, and 50 seconds.

MIXED RELAY 21.1KM WINNER:
Muhaizar Bin Mohamad & Lee Siok Chin – completed the race in 1 hour, 24 minutes, and 5 seconds.

To add a local twist, Under Armour created the Infinite Café photobooth, inspired by the tradition of Malaysian marathoners visiting local cafes, or kopitiam, for their favorite post-run coffee. Runners and participants had the opportunity to snap photos with the latest UA Run gear, capturing their race-day memories in true Malaysian style.

The latest UA Run Gear collection is now available at Under Armour stores nationwide and on the official e-commerce platform (https://www.underarmour.com.my/en-my/). Designed to support runners at every stage of their journey, the collection features the UA Infinite Pro 2, offering the perfect balance of support and new springy UA HOVR+ cushioning to reduce impact, return energy, and help propel runners forward. The collection also includes the UA Launch Elite range, crafted with lightweight Iso-Chill fabric to deliver optimal breathability and performance.

Step Into the Future of Driving with Leapmotor and PEUGEOT at the Cycle & Carriage Roadshow Happening This May!

By
Tan Heng Hong
-

Happening This May at Nu Empire and 1 Utama Shopping Centre.

What to expect: This May, Cycle & Carriage proudly presents its first-ever roadshow featuring Leapmotor, following the brand’s debut in Cycle & Carriage showrooms nationwide. Visitors will have the opportunity to get up close with the all-new Leapmotor C10 and experience its smart electric innovation through exclusive test drives. Later in the month, the spotlight shifts to PEUGEOT, where guests can explore the striking design and dynamic performance of the PEUGEOT 408 and 2008—versatile crossovers ideal for families, professionals, and urban explorers alike. Whether you’re discovering Leapmotor’s next-generation EV technology or the refined practicality of PEUGEOT’s line-up, this roadshow offers the perfect introduction — backed by Cycle & Carriage’s trusted expertise and customer care.

PEUGEOT 2008

This roadshow marks Cycle & Carriage’s exciting new chapter in offering multi-brand mobility for Malaysians – pairing next-gen electric innovation from Leapmotor with continental performance and design from PEUGEOT. It’s the perfect opportunity for consumers to explore these new arrivals, take a test drive, and learn more about limited-time ownership privileges.

Enjoy these limited-time promotions* during the roadshow:

  • Leapmotor C10: Choose from up to RM15,000 in savings OR a free wall box charger and low interest rate of 0.38%
  • Peugeot 2008: Under RM100K, monthly from RM9XX, and 7-year warranty
  • Peugeot 408: Up to RM31,200 in savings and 7-year warranty
    *T&Cs apply.

Cycle & Carriage Roadshow at Nu Empire
When: 9 – 11 May 2025, 10.00 am – 10.00 pm
Where: Upper Ground Floor, Nu Empire, Subang
Highlights: Leapmotor C10 display and test drive

Cycle & Carriage Roadshow at 1 Utama Shopping Centre
When: 21 – 25 May 2025, 10.00 am – 10.00 pm
Where: LG Floor, Highstreet, 1 Utama Shopping Centre
PEUGEOT vehicles on display: PEUGEOT 408 and PEUGEOT 2008

To find out more updates on PEUGEOT, visit https://peugeot.cyclecarriage.com.my/ or https://www.instagram.com/cyclecarriage.peugeot/

To find out more updates on Leapmotor, visit https://leapmotor.cyclecarriage.com.my/ or https://www.instagram.com/cyclecarriage.leapmotor/

iCAUR MALAYSIA BRINGS ELECTRIFIED ADVENTURE TO MALAYSIA

By
Tan Heng Hong
-

Three Bold SUV Models Usher in a New Era of Premium Off-Road Lifestyle EVs at Malaysia Autoshow 2025

Kuala Lumpur, 8 May 2025 – Positioning itself as a dedicated off-road New Energy Vehicle (NEV) brand, iCAUR made its official Malaysian debut today at the Malaysia Autoshow 2025.  

Forging ahead confidently in its global expansion, Malaysia now becomes the first ASEAN market to introduce iCAUR—a brand borne from a strong collaboration between Chery and SmartMi Tech—following its global launch at Auto Shanghai 2025 last month. 

“Intelligence, Innovation, Interaction and most of all—Born to Play! iCAUR goes beyond a means of transport; it’s an extension of you—crafted for the explorers, trendsetters, the young and the young at heart,” said iCAUR Malaysia Vice President, Emily Lek. 

“We have forged an undeniable imprint in Malaysia and look forward to forging new opportunities, leveraging our leadership in new energy technology and mobility solutions,” she added. 

iCAUR enters Malaysia with a bold vision: to lead the off-road New Energy Vehicles (NEVs) segment and resonate with a new generation of drivers by appealing to their appreciation for individuality and diverse sense of self-expression—delivering innovation through standout products and a complementary ecosystem. 

At the Malaysia Autoshow 2025, iCAUR previewed* three fully electric SUVs—the 03, 03T, and V23—previewed ahead of their official launches, with the iCAUR 03 leading the charge as the first model slated to go on sale within Q3 2025. *Note: Previewed models are Left Hand Drive (LHD) units with iCAR branding.

Born for the city yet built for adventure, the iCAUR 03 merges daring design, guided by the brand’s ‘i-BOX’ design language highlighting bold aesthetics with full-electric performance, available in both 2-Wheel Drive (2WD) and Intelligent Wheel Drive (iWD) configurations.

The 2WD variant features a rear-mounted 135kW motor delivering 220Nm of torque, paired with a 65.7 kWh LFP battery offering up to 426 km of range (NEDC).

For those craving more performance, the iWD model pairs a front axle motor for a combined 205kW and 385 Nm of torque, with a larger 69.8 kWh battery delivering 418 km (NEDC) of range. 

The iCAUR 03 introduces a host of proprietary technology suites—iCARE, iBRAND, and iROAD—delivering an all-encompassing blend of comfort and rugged performance.

Starting from the ground up, the iCARE body structure features a reinforced all-aluminium multi-cage design and battery armour, ensuring optimal protection for both passengers and the battery in the event of a collision. 

The iROAD suite delivers confident traction and stability across any terrain, with six selectable drive modes for urban streets and off-road adventures.

iBRAND elevates the driving experience with premium features such as the 12-speaker INFINITY sound system and a 540-degree ‘Transparent Chassis’ camera for all-around visibility on any terrain. 

On the road, drivers stay seamlessly connected through the iCAUR 03’s advanced digital cockpit, which features a 15.6-inch ultra-wide central display alongside a 9.2-inch driver information cluster—both part of the i-VA technology suite. 

On the safety front, the iCAUR 03 is equipped with advanced driver assistance (ADAS) features under its Level 2.5 driver assistance suite, including Emergency Lane Assist, Adaptive Cruise Control, and Traffic Jam Assist—all designed to make every drive smarter and safer.

Topping it all off is 80 kW (DC) fast charging support, allowing the iCAUR 03 to charge from 30% to 80% in just 30 minutes. Therefore, whether it’s a weekday commute or a weekend escape, the iCAUR electric SUV is always ready to play. 

iCAUR Malaysia is now welcoming Registrations of Interest (ROI) for the upcoming iCAUR 03. Malaysian customers can secure their booking with a fully refundable deposit of RM1,000. The 2WD variant is available at an estimated price of RM145,000, while the iWD variant is priced at an estimated RM155,000. 

As an exclusive offer, customers who place their bookings during the Malaysia Autoshow 2025, will receive a limited-edition iCAUR 03 scale model upon vehicle delivery in Q3 2025. 

Previewed alongside the iCAUR 03, two additional models highlight the depth and versatility of iCAUR’s electric off-road SUV lineup. 

The iCAUR V23 blends classic off-road DNA with electric innovation, delivering serious on- and off-road capability through 2WD or iWD configurations.

Meanwhile, the iCAUR 03T stands tall as the urban commander—large, confident, and unapologetically bold. 

iCAUR’s Malaysian Charge Starts Now

Marking its commitment to Malaysia, iCAUR also announced the signing of its first eleven dealer partners nationwide—with more to come as the brand expands across the country.

Lek further emphasised the brand’s decisive entry, “Today is more than just a brand launch—it’s a statement: iCAUR is here.” 

“Together, we’re laying the foundation for growth, delivering on our customer-first promise, and sharing our vision for a smarter, bolder automotive future,” she added. 

Explore the comprehensive iCAUR range at Malaysia Autoshow 2025, Booth A07B, Hall A, MAEPS Serdang from 9 to 15 May 2025 (10:00 AM–10:00 PM). 

Visitors can get up close with the electrifying iCAUR lineup, test their skills at classic arcade-style games like Pac-Man and Raiden, and stand a chance to win a limited-edition iCAUR 03 scale model and other exciting prizes. 

About iCAUR

iCAUR is a global electric vehicle brand born from a collaboration between Chery—renowned for its long-standing automotive expertise—and SmartMi Tech, known for its modern, connectivity-driven approach to product development. 

Designed from the outset for international markets, iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart. Guided by the spirit of “Born to Play,” iCAUR builds cars that are as expressive as they are practical, offering a fresh take on what electric mobility can be.

iCAUR made its global debut at the 2025 Shanghai International Automobile Industry Exhibition, with plans to expand to 100 countries and open over 2,000 sales and service centres worldwide by 2028.

Combining youthful designs with cutting-edge technology, iCAUR delivers a vibrant new choice for Malaysia’s next generation of EV buyers—while supporting national sustainability goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), which aim for 80% EV adoption by 2050.

Cycle & Carriage Brings Mercedes-Benz Luxury to Klang Valley and Beyond

By
Tan Heng Hong
-

Experience the latest in luxury, performance, and electric vehicle ownership at roadshow in TRX plus a nationwide EQ Retail Test Drive for the next era of electric mobility.

What to expect: Cycle & Carriage, one of Malaysia’s most distinguished Mercedes-Benz dealerships, is set to deliver a premium automotive showcase across Klang Valley and beyond. This May, experience the latest in luxury, innovation, and electric mobility at the Cycle & Carriage Roadshow and the nationwide Mercedes-Benz EQ Retail Test Drive. From timeless elegance to cutting-edge electric performance, visitors are invited to explore and test drive a curated selection of Mercedes-Benz models including the sought-after EQ electric range, while enjoying exclusive limited-time offers and savings.

Enjoy exclusive offers* designed to elevate your ownership journey::

Mercedes-Benz Certified Pre-Owned models: Save up-to RM20,000 on selected models

Mercedes-Benz C350e:

  • Up to RM50,000 savings on the luxurious C350e
  • With agility: 5x Compact Service + MobilityPlus + 5th Year Extended Limited Warranty Star Platinum + MYR 300 charging credit

Mercedes-Benz AMG GLE 53: Savings of up-to RM 45,000

Mercedes-Benz EQ Retail Test Drive:

  • Savings of up-to RM220,000 on Selected Mercedes-Benz EQ Models
  • 5x Compact Service Package
  • 5th Year Extended Limited Warranty Star Gold
    *T&Cs apply.

Cycle & Carriage Roadshow at The Exchange TRX, Kuala Lumpur
When: 8 – 11 May 2025, from 10.00 am to 10.00 pm
Where: Ground Floor, The Exchange TRX
Mercedes-Benz vehicles on display: C350e & AMG GLE 53

Cycle & Carriage Mercedes-Benz EQ Retail Test Drive
When: 8 – 25 May 2025, from 10.00 am to 5.00 pm
Where: Cycle & Carriage showrooms nationwide
Mercedes-Benz vehicles on display: All Mercedes-Benz EQ Range

To find out more, visit https://cyclecarriage.com.my/ or https://www.instagram.com/cyclecarriagemy/.

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