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ProFresh Milk launches in Thailand for baristas, bakers and home kitchens

Dutch Mill’s ProFresh Fresh Milk made from 100% pure cow’s milk is now available for purchase at Makro in Thailand. The product is intended for a wide range of users, including home consumers and professionals working in coffee, culinary, and baking settings.

ProFresh is characterised by its aromatic, creamy and smooth texture, developed to complement various applications from beverages and desserts to everyday consumption.

The product was introduced at the Heliconia Food Fest, held at Central World plaza from 8-17 August 2025. As part of the launch, attendees sampled “Bisous Gelato,” a dessert created by Chef Kerr and K Pastry using ProFresh milk. The gelato highlighted the milk’s flavor and texture, which the chefs described as delivering a “kiss of deliciousness.”

Dairy brands are increasingly expanding their business-to-business (B2B) operations to complement their existing business-to-consumer (B2C).

Dutch Mill’s “Welcome Drink of Thailand” blends local taste with dairy appeal

The recently launched Dutch Mill Thai Tea Flavoured Pasteurised Milk in Thailand provides inspiration for more local-flavoured milk launches in Southeast Asia. The company has marketed its Thai Tea Flavored Pasteurised Milk as a “welcome drink of Thailand,” strategically aimed at attracting tourists with a taste of local culture.

Food for thought: what local flavours pair well with pasteurized milk? There is room for dairy brands to get creative with local flavour twists.

 

 

Dutch Mill blends tradition and wellness with new Thai-inspired yogurt flavours

Dutch Mill has launched its latest Dutchie Yogurt flavour in Thailand featuring coconut jelly and the tangy-sweet taste of tamarind, a popular local ingredient that brings a distinctly Thai twist to every spoonful.

Dutchie Yogurt with Coconut Jelly and Tamarind is packed with over 20 billion live probiotics, including LGG for immune support and B.Lactis for digestive balance, plus it is lactose-free.

Dutch Mill has also recently unveiled the limited-edition Dutchie Snow Pear and Chamomile with water chesnut for the added texture. This soft, fragrant yogurt is designed to deliver the ultimate relaxation.

The inclusion of water chestnut highlights how brands are embracing local ingredients to enhance texture, while the addition of chamomile extends the trend of tea-inspired such as Earl Grey and Thai milk tea.

 

Dutch Mill elevates soy milk with bold café flavours

Dutch Mill’s DNA Soy Milk line in Thailand is now serving up café-inspired indulgence with two new flavours: Caramel Macchiato and French Vanilla.

  • The Caramel Macchiato blend delivers a sweet, aromatic experience with a silky touch of caramel.
  • The French Vanilla variant offers a smooth, creamy vanilla profile enhanced with the added benefit of collagen.

These soy drinks are 100% plant-based, packed with protein, rich in Vitamin E and  free from cholesterol.

Offering a café-style flavour profile helps capture consumer attention in a crowded plant-based market, where choices are abundant and differentiation is key. For soy milk brands, investing in bold, indulgent flavours is essential to reignite interest and deepen engagement within the category.

URC launches MINIWORLD: a whimsical capsule collection of iconic snacks and drinks

Universal Robina Corporation (URC) has partnered with MiniWorld Collectibles to launch URC MINIWORLD, a capsule toy collection featuring miniature versions of iconic URC snacks and drinks. The 24-piece series includes tiny replicas of favorites like C2, Piattos, Great Taste, Maxx Candy, Jack ‘n Jill Nova, Vcut, Nissin Cup Noodles and more. Each capsule, priced at PHP 99, contains a surprise toy and matching stickers, offering a nostalgic and affordable collectible experience.

Exclusively available at Toys“R”Us and select Robinsons Department Store branches, URC MINIWORLD taps into the capsule toy craze with a fun and interactive twist.

Coca-Cola Philippines unleashes Lift

Coca-Cola Beverages Philippines is injecting fresh energy into its beverage lineup with the launch of Lift, a bold new addition to its expanding energy drink portfolio. Lift is powered by vitamin B3, zinc, and caffeine.

With its bold rallying cry, “Undo the Usual. Go Lift Mode,” the brand invites consumers to break free from the monotony of everyday choices and embrace a more energized, daring lifestyle. Beneath the surface, the campaign hints at more than just a lifestyle shift, it subtly encourages consumers to rethink their current beverage loyalties and consider making the switch to something fresher, bolder and more dynamic.

Lift has officially landed in Western Visayas, now offered in a budget-friendly returnable glass bottle—an ideal fit for sari-sari stores.

C2 Pure Green Tea brings back the essence of green tea

URC Vietnam has unveiled its newest offering C2 Pure Green Tea marking a refreshing return to the brand’s original green tea heritage. By reintroducing a purer, more refined green tea blend, URC aims to reconnect with loyal consumers while appealing to a new generation seeking healthier, more natural beverage choices.

ZUS Coffee Combines Art And Heritage At Their Kasturi Walk Outlet

Fifth from the left: Malaysian singer-songwriter Faizal Tahir; Yoganathan Muniandi, Head of Operations for Malaysia & Singapore at ZUS Coffee; Nas Suha, local artist and illustrator; Michelle Lim, Brand Manager at ZUS Coffee; and Muhammad Zulhaikal, Outlet Manager for ZUS Coffee’s Kasturi Walk outlet, together with traditional dancers from RhythmUpShow at the Kasturi Walk outlet opening event

Kuala Lumpur, 29 August 2025 – In recent years, numerous efforts have been made to rejuvenate Downtown Kuala Lumpur, creating a lively, inclusive, creative, and culturally rich hub that fosters a diverse community of local and international tourists. ZUS COFFEE’s new Kasturi Walk outlet has been designed to complement the artistic culture associated with Central Market and Kasturi Walk.

Passersby may have noticed the striking new mural, created by local artist and illustrator Nas Suha, along the exterior of the outlet. This mural embodies the creative vibes of the tourist hotspot while maintaining the classic and historic structure of the heritage building.  This is the second collaboration between ZUS COFFEE and Nas Suha, following the impressive almost three-storey tall mural at ZUS COFFEE Taman Jubilee, Ipoh. Inspired by its patriotic spirit, Malaysian singer-songwriter Faizal Tahir had also chosen the new Kasturi Walk store as the backdrop for his latest music video, “31.8.57”, recognising it as a historical landmark in KL.

While the results continue to impress, a significant amount of back-end work went into developing the historical outlet. To preserve the heritage building’s façade, many challenging decisions were made to reinforce the overall structure and restore the unique features that many associate with Kasturi Walk. With the support of a local pest control expert, the local coffee chain also successfully addressed a termite issue during the restoration process. Today, the outlet is officially open and ready to serve the community of Downtown KL.

Nas Suha shared, “I am very excited to collaborate once again with ZUS COFFEE to revive a heritage building, so full of stories and history. Amidst the hustle and bustle of Kuala Lumpur, stands a piece of art by a child of the nation that appreciates the history. It revolves around the combination of old and new, tradition and imagination, just like how ZUS COFFEE brings together boldness and warmth with every cup of coffee. A feeling of excitement arises when I see my artwork contribute to the brightening of the capital, and I hope this work becomes an iconic experience in the Central Market area of Kuala Lumpur.”

Kasturi Walk is an open-air, tourist-friendly flea market that offers a wide variety of kiosks and booths where local vendors sell their handicrafts, souvenirs, and accessories. The opening of the latest outlet highlights ZUS COFFEE’s commitment to the local community by featuring mural art that represents Malaysian culture and pride, combined with historical elements of Kasturi Walk. Its central location also makes it an ideal spot for tourists and locals alike as they explore this popular KL landmark.

“The opening of ZUS COFFEE Kasturi Walk aligns with our vision to be part of the community in the heart of Petaling Street. We aim to create the same memorability that international chains have when tourists try our coffee. The mural serves as a way for us at ZUS COFFEE to pay tribute to our Malaysian culture,” said Venon Tian, Chief Operating Officer of ZUS COFFEE.

The outlet retains the building’s origins, with few changes made to cater to the business’s needs whilst upholding the authenticity of its heritage and serving the public with modern flavours. The decision to preserve the building was due to its connection to the history of Kuala Lumpur’s city centre.

This new ZUS COFFEE outlet will also showcase exclusive Nas Suha merchandise featuring Kasturi Walk and Taman Jubilee store murals. Launching just in time for Merdeka, the all-new ZUS All Day Cup Corak collection will be available alongside ZUS’ Ngupi Instant range which launched earlier this year, giving customers even more ways to enjoy their favorite brew.

ZUS COFFEE, with its efforts and dedication to authenticity and culture, continues to grow through expansion in Southeast Asia.

Tiger Crystal Coldpot is the Coolest Thing on the Table

Made to be shared, this ice-cold pot brings crisp refreshing taste to every bite

KUALA LUMPUR, 28 AUGUST 2025 — In Malaysia, mealtimes go beyond just eating. They are a time to come together, share laughter and savour bold flavours with those who matter. Now, there’s a refreshing way to complement those moments: Tiger Crystal Coldpot – An ice bucket cleverly designed to resemble a traditional hotpot, filled with ice-cold Tiger Crystal and made to sit at the heart of every table. Inspired by the spirit of communal dining, it’s created to enhance flavourful meals and spark meaningful connections over good food and great company. 

nspired by the communal energy of hotpot culture, the Tiger Crystal Coldpot brings a chill counterpoint to every flavourful bite

Inspired by the communal energy of hotpot culture, the Tiger Crystal Coldpot brings a chill counterpoint to every flavourful bite. Filtered at a crystal cold temperature of -1˚C to preserve only the desirable flavours, Tiger Crystal is a refreshingly light lager that pairs well with flavourful shared meals. Well-balanced, easy to drink, with a smooth and refreshing finish. Every sip complements the heat and flavour of your favourite dishes.

Mr. Sean O’Donnell, Marketing Director of Heineken Malaysia Berhad introducing the Tiger Crystal Coldpot at the recent launch event; Mr. Sean & Management Team of Heineken Malaysia Berhad celebrating the launch of the Tiger Crystal Coldpot

“At Tiger, we’re always exploring refreshing new ways to bring Malaysians together – because here, mealtimes are more than just eating. They’re vibrant social rituals filled with flavour and connection. With the Tiger Crystal Coldpot, we’re introducing a bold new dine-out experience inspired by the warmth of hotpot culture and the crisp refreshment of Tiger Crystal. It’s designed to pair with flavour-packed dishes and good company – our way of elevating shared moments with a cool, crisp pairing,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

Inspired by the communal energy of hotpot culture, the Tiger Crystal Coldpot brings a chill counterpoint to every flavourful bite. Guests mingling and enjoying the evening with Tiger Crystal

To celebrate the launch, Tiger Crystal has partnered with Thai In Mookata for an exclusive promotion. From 30th August to 16th September 2025, groups who book a session at selected outlets may redeem a complimentary meal set with a Tiger Crystal Coldpot (5 pint bottles), courtesy of Tiger. Reservations must be made via the Thai In Mookata booking platform and are available on a first-come, first-served basis.

Whether it’s spicy hotpot, grilled skewers, or any feast made for sharing, Tiger Crystal complements every bite and brings refreshment to every toast. It’s designed for get-togethers, for moments where the food is fiery and the banter is flowing.

For more information and location updates on Tiger Crystal Coldpot, please visit:

Facebook: https://www.facebook.com/TigerBeerMY 

Instagram: https://www.instagram.com/tigerbeermy/

Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

 

Coca‑Cola brings back ‘Share a Coke’ with a proudly Malaysian twist this Merdeka

The iconic ‘Share a Coke Buatan Malaysia’ campaign gets a local twist with Malaysian-inspired traits, influencer collaborations and a roving truck offering fans with personalised Coke cans

KUALA LUMPUR, MALAYSIA – 29 AUGUST 2025 – This Merdeka, Coca‑Cola is bringing Malaysians closer together with the return of its iconic ‘Share a Coke’ campaign but this time with a localised twist of making it truly ‘Buatan Malaysia’

The campaign first launched in Australia back in 2011, featuring 150 most popular first names in the country. Since its debut, ‘Share a Coke’ has transformed the iconic Coca‑Cola can into a personal keepsake by swapping the brand’s logo with names that reflect individuals’ unique traits – an industry-first in personalisation.

Over the years, the campaign has grown into a global symbol of connection and self‑expression to more than 120 countries. In Malaysia, the ‘Share a Coke Buatan Malaysia’ is making waves amongst fans by taking on a distinctly local flavor that celebrates the spirit of being Malaysian on this Merdeka month.

Heon Theng Hsiang, Senior Manager, Frontline Marketing, Singapore Malaysia (SIMA) at Coca Cola shared, “The ‘Share a Coke Buatan Malaysia’ campaign celebrates the spirit of our rich multicultural upbringing, representing what makes us truly Malaysian from the way we express joy and care to our loved ones, whether they are our family, friends or even strangers. At Coca‑Cola, we believe that even the simplest act of kindness can create lasting memories. Through this iconic campaign, we hope to reignite these special moments by offering a platform for people to reconnect, celebrate and show appreciation to those who have touched their lives over the years.” 

‘Buatan Malaysia’ Uplifting and Creating Memories Since 1936

Coca-Cola has been part of Malaysian life since 1936, the perfect companion for any occasion from food pairings, festivities to conversation starters, there is always a moment made better with a refreshing beverage. The ‘Share a Coke Buatan Malaysia’ campaign celebrates this connection by shining a spotlight on beloved local nicknames such as Abang Sado, Mak Cik Bawang, The Lejen, Kaki Komen, Penuh Rizz, Banana Lang, Kaki Bola, Terpaling Boss, Geng Delulu, and Gang Healing, among many others inspired by local nuances that bind us together for nearly nine decades. 

Bringing Malaysian Traits to Life and Uplift the Community  

Celebrating Malaysia’s real heroes with a visit to the Jalan Hang Tuah Fire Station

Beyond celebrating popular local traits, the campaign also pays tribute to Malaysia’s real heroes. In one on ground activation, Danny Lee and Ezzrin visited the Jalan Hang Tuah Fire Station, delivering crates of Coke cans labeled ‘Abang Sado’ which best describe a firefighter who embody strength, courage and a selfless commitment to serving the community.

Staying true to its core values of authenticity and self-expression, the ‘Share a Coke Buatan Malaysia’ campaign has also partnered with local influencers who embody uniquely Malaysian traits. In the spirit of Merdeka, these creators have come together to bring those traits to life through their stories spreading positivity, inspiring confidence, and creating memories that reflect the true Malaysian spirit while uplifting our communities.

Check out the ‘Buatan Malaysia’ traits brought to life by the creators at @cocacolamy

‘Buatan Malaysia’ Cans on the Go Near You

Spot the red roving LED truck

As part of the campaign, a red roving LED truck will make a special appearance at Central Market, Kuala Lumpur from 29 to 31 August 2025 (Friday to Sunday), running daily from 10:00 am to 10:00 pm. Fans can look forward to personalising their very own ‘Buatan Malaysia’ Coke cans, with more than 60 local trait names to choose from.

And joining in is easy, where fans can approach the on-site promoters, scan the QR code, enter their name or a friend’s name, and select from a list of locally inspired trait names featured in the campaign. The chosen name and traits will then appear on the LED screen to create the perfect photo opportunity before being printed directly onto a Coke can to take home.

Coca‑Cola invites all Malaysians to share their ‘Buatan Malaysia’ Coke moments on social media using #BersamaMalaysia #CokeMY #ShareACoke, to spread joy, celebrate our shared identity, and inspire connections across the nation.

Follow us on Facebook, Instagram, and YouTube and visit the Share a Coke Online Platform to stay updated.

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