Indonesian sparkling drink brand Amo is riding the wave by cleverly aligning its product with the quirky Italian brain rot internet movement. In a playful twist, the brand has introduced a new character or visual identity that echoes the “brain rot” style—over-the-top visuals, eccentric personalities, and a flair for meme-worthy chaos.
As internet culture continues to evolve, brands are increasingly tuning into viral trends and niche phenomena to stay relevant. One such trend—the so-called “Italian brain rot”—has taken social media by storm, known for its chaotic, hyper-memed aesthetic often inspired by exaggerated European tropes, retro graphics, and absurd humour.
This strategic shift reflects a broader trend in which brands are actively reconfiguring their packaging, narrative approach, and digital engagement—not solely to promote their products, but to position themselves within contemporary cultural discourse. Amo’s adoption of this distinctive aesthetic transcends conventional marketing, serving as a nuanced nod to the ironic and idiosyncratic humor favored by Gen Z audiences across platforms such as TikTok, Instagram, and other emerging digital communities.
In Indonesia, Wings Food has just given its popular Jas Jus/JasJus powdered instant drink a tropical twist with the launch of a refreshing young coconut variant. Known locally as kelapa muda, young coconut is celebrated for its naturally sweet taste and hydrating properties—making it the perfect flavour to embrace the sweltering heat.
Not only is it wallet-friendly, but each serving is also enriched with Vitamin C, giving consumers an added nutritional boost to support immune health while staying hydrated.
Garudafood has elevated its popular Clevo flavoured milk collection by introducing an indulgent new variant – Choco Caramel. This latest addition brings a rich and creamy twist to their lineup, combining the beloved taste of chocolate with the sweetness of caramel for a flavour fusion that’s sure to delight young taste buds and chocolate lovers alike.
More than just a treat, the Choco Caramel Clevo milk is powered by Garudafood’s Nutri Fun formula, designed to support growing children’s nutritional needs. Each serving delivers a boost of essential vitamins, including vitamina A, D, B1, B2, B6 and B12.
[L to R] Mr. Benedict Ng - Vice President, Operations, Southeast Asia, Millennium Hotels and Resorts, Mr. Saurabh Prakash -
Interim Chief Operating Officer and Chief Commercial Officer, Millennium Hotels and Resorts, Mr. Tan Kian Seng - Chairman’s
Special Assistant, Mr. Chia Ngiang Hong - Group General Manager, City Developments Limited, Yang Berbahagia Dato’ Yeoh
Soon Hin, Deputy Chairman, Tourism Malaysia, Mr. Kwek Leng Beng, Executive Chairman - Hong Leong Group, Singapore -
Executive Chairman, City Developments Limited - Executive Chairman, Millennium Hotels and Resorts, His Excellency Tun
Dato' Seri Utama Haji Ramli bin Ngah Talib, Yang di-Pertua Negeri of the State of Penang, The Honourable Toh Puan Raja
Dato' Seri Utama Noora Ashikin binti Raja Abdullah, Puan Cecelia Kwek - Chairlady, Yang Berbahagia Datin Joelyn Teoh,
Mdm Poh Cheng Kin - Director, Mrs. Sheila Tan - Director, Ms.Carolyn Wishnowski -Vice President, Global Branding, Loyalty,
Marketing, Millennium Hotels and Resorts, Ms. Jasmine Keh - General Manager, M Social Resort Penang
Penang, 9 July 2025 – M Social Resort Penang celebrated its debut in Malaysia with a grand launch, fusing local heritage with contemporary flair. As the first M Social property to open in Malaysia, the event signifies a key milestone for the lifestyle-driven hotel brand and marks a new chapter for Malaysia’s hospitality scene.
A Grand Launch Full of Colour and Energy
The launch unfolded with a lively lion dance performance and firecrackers, followed by a
ribbon-cutting ceremony led by esteemed Guests of Honour, His Excellency Tun Dato’ Seri Utama Haji Ramli bin Ngah Talib, Yang di-Pertua Negeri of the State of Penang and The Honourable Toh Puan Raja Dato’ Seri Utama Noora Ashikin binti Raja Abdullah. Other notable guests in attendance included Yang Berbahagia Dato’ Yeoh Soon Hin, Deputy Chairman, Tourism Malaysia.
A digital signing ceremony was held in the resort’s Grand Ballroom, reaffirming the brand’s commitment to tech-forward innovation and community integration. The launch wrapped up with a soulful performance by multi-talented Chelsia Ng.
Part of Millennium Hotels and Resorts’ growing portfolio, M Social is a lifestyle brand known for its eclectic charm and immersive design. Located in Singapore, Paris, New York, Phuket, Suzhou and Auckland, M Social Resort Penang is the seventh M Social globally and the third in Southeast Asia.
“M Social was created to reimagine hospitality for a new generation of travellers—those who seek connection, inspiration, and a sense of place,” said Mr. Kwek Leng Beng, Executive Chairman of Millennium Hotels and Resorts. “My vision was to build a brand that is bold, expressive, and constantly evolving. In Malaysia, M Social Resort Penang brings this vision to life not only through its vibrant design and creative energy, but also by embracing the country’s rich culinary heritage. At Beast & Butterflies, the flavours are inspired by my own fondness for Penang’s diverse food scene, especially the distinctive and colourful Peranakan cuisine, creating experiences that truly reflect the spirit of this culturally dynamic destination.”
“With M Social Resort Penang, we are not only expanding our footprint in Southeast Asia – we are pushing the boundaries of what modern hospitality can be,” said Mr. Kwek Eik Sheng, Executive Director of Millennium Hotels and Resorts. “This property reflects our ambition to lead in digital innovation, sustainable design and lifestyle driven travel, and is our blueprint for the next generation of hotels – smart, social and deeply rooted in place.”
Set Between the Hills and the Sea
Nestled in the lively coastal enclave of Tanjung Bungah, M Social Resort Penang offers a serene escape and is just minutes from George Town, Gurney Drive, and Penang’s iconic street art and culinary hotspots.
Cosy King Bed
The resort features 318 rooms and suites across two wings:
The Sunset Bay Wing offers panoramic sea views and vibrant interiors.
The Azure Wing is ideal for families and groups with beachfront-facing rooms
Each room is thoughtfully designed to reflect Penang’s rich Peranakan heritage – from intricate geometric patterns to a lively palette of rose pink, sea green, and sky blue inspired by the island’s flora and coast.
Swimming Pool
Modern amenities include a 55-inch smart TV, high-speed Wi-Fi, and Malaysia’s first in-room AI voice assistant for effortless control. Guests can also enjoy a 24-hour gym, outdoor pool, and a Grand Ballroom ideal for special events and celebrations.
Mr. Saurabh Prakash – Interim Chief Operating Officer and Chief Commercial Officer, Millennium Hotels and Resorts delivering his speech
“M Social Resort Penang is a bold new chapter for the brand,” added Mr. Saurabh Prakash, Interim Chief Operating Officer & Chief Commercial Officer, Millennium Hotels and Resorts. “This opening is more than just a launch—it’s a promise to deliver inspiring stays, seamless technology, and immersive design in a way that truly reflects the spirit of Penang. We’re excited to welcome guests into a destination that’s designed for discovery.”
Flavours of Penang with a Twist
Dining at M Social Resort Penang is a celebration of creative flavours and artful presentation.
The Social Hub
Beast & Butterflies, the brand’s signature restaurant, offers a vibrant fusion of local and international cuisines.
The Social Hub presents a relaxed space for artisanal high tea and signature cocktails — perfect for casual conversations and spontaneous gatherings.
Breezy Bites, located poolside, brings M Social’s playful spirit to life with light bites,
refreshing drinks, live music, and interactive games.
Breezy Bites
More Than a Stay — It’s a Lifestyle
True to the brand’s DNA, M Social Resort Penang is more than a place to stay; it is a canvas of local culture, creativity, and social connection. “There’s no cookie-cutter formula here,” said Mr. Prakash. “Each M Social property is inspired and shaped by its distinct locations — and in Penang, that means blending heritage with innovation, and personality with purpose.”
The highly anticipated launch of Licence to Win featured appearances by local celebrities and influencers – (From L to R) Jane Chuck; Eyka Farhana; Daiyan Trisha; Shalma Aina; Siti Saleha; Zulhikam Ahmad, General Manager, Commercial Business; Dato’ Mohd Izani Ghani, Managing Director of Malaysia Airports, Hani Ezra Hussin, Senior General Manager, Commercial Services; Mr. Hendry Saputra, Vice President of Partnership; Traveloka; Zeid Abdul Razak, Chief Financial Officer of Malaysia Airports; Mr. Mathialagan Maniam, Senior Manager Merchandising of MA Niaga; Hisyam Hamid; Amelia Henderson; Scha Alyahya; Awal Ashaari
Malaysia Airports’ Iconic Shopping Campaign Brings Back Luxury Car, plus Dream Holidays
A Carmine Red Porsche 911 Carrera was unveiled as the Grand Prize of Licence To Win 2025
In a strategic partnership with Eraman, Malaysia’s leading duty-free retailer, and Traveloka, Southeast Asia’s top travel platform, Licence to Win redefines the airport experience by seamlessly blending premium retail with the thrill of extraordinary rewards.
The campaign was launched at an exclusive event at the Sepang International Circuit (SIC), attended by local celebrities and influencers, including Awal Ashaari, Scha Alyahya, Daiyan Trisha, Amelia Henderson, and Uyaina Arshad. Their presence highlighted the campaign’s appeal, sparking excitement among travellers and shoppers.
Dato’ Mohd Izani Ghani, Managing Director of Malaysia Airports and Hani Ezra Hussin, Senior General Manager, Commercial Services for Malaysia Airports
According to the Senior General Manager for Commercial Services of Malaysia Airports, Hani Ezra Hussin, “Our goal is to create experiences that go beyond routine. We are making this campaign more engaging, more inclusive, and more rewarding for every traveller, across every airport. Our Commercial Reset strategy is about more than just revitalising KLIA; it’s about raising the bar across our entire network. That is why Licence to Win is a cornerstone of our efforts to connect with travellers and shoppers, aligning perfectly with our reset strategy. It reflects how we’re reshaping the airport retail experience, making every transaction a touchpoint, and every moment an opportunity to connect.”
In addition to the grand prize, shoppers at other international airports under the Malaysia Airports’ network can also stand a chance to win a sleek BMW R1300GS motorbike, adding another layer of aspiration to a journey where every purchase moves passengers closer to owning the dream.
A campaign for all shoppers
This year’s Licence to Win is more inclusive than ever, ensuring every traveller has a chance to win remarkable prizes. The campaign features a lower entry threshold, a larger prize pool, and new partner rewards tailored to diverse traveller preferences.
The airports’ F&B segment, which has seen an impressive 58% sales growth compared to 2019, is the fastest-growing category across Malaysia Airports. To reflect this, the minimum spend for campaign entry is now just RM100, making it easier for passengers to shop, dine, and pursue their dreams. With over 500 retail and dining outlets across Malaysia’s international airports (Kuala Lumpur, Penang, Langkawi, Kuching and Kota Kinabalu), travellers can shop and dine to their heart’s content.
Eraman’s recent efforts of bringing in new stores such as Charlotte Tilbury, Xerjoff, Penhaligon’s, and refurbished outlets holds a curated selection of duty-free products, from the latest fashion to premium fragrances to indulgent chocolates and fine liquor, ensuring every purchase brings travellers closer to their dreams.
Strategic partners for this year’s LTW edition include Eraman, Malaysia’s leading duty-free retailer, and Traveloka, Southeast Asia’s top travel platform
Meanwhile, Traveloka enhances the experience with exclusive travel vouchers covering flights, hotels, and travel activities, enabling passengers to enjoy dream holidays in Switzerland, Australia and Japan. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region, offering an integrated range of products including flights, hotels, and travel activities.
For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.
Launching gimmick of Serumpun Sarawak by YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, together with other esteemed guests
Unveiling Global Showcases in Osaka (August 2025) and Mulu (October 2025)
PETALING JAYA, 10 July 2025 – Sarawak is stepping boldly onto the global culinary stage with the launch of Serumpun Sarawak, a landmark journey that redefines indigenous heritage, food traditions, and cultural creativity as powerful tools for global influence and sustainable economic growth. Building momentum toward its international debut, Serumpun Sarawak is set to headline two major showcases: Osaka, Japan and Mulu, Sarawak. These global stages will feature curated tasting experiences, storytelling installations, and collaborative performances that present Sarawak’s cultural identity in a vibrant, modern context.
Hosted by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP) and the Sarawak Tourism Board (STB), Serumpun Sarawak marks a bold new chapter for the state’s tourism and cultural economy. The initiative is led by world-renowned chef and indigenous gastronomy advocate, Chef James Won, in collaboration with Atlas Collective. More than a gastronomic experience, Serumpun Sarawak is a global invitation to engage with Sarawak as a living ecosystem of biodiversity, creativity, and ancestral knowledge, where indigenous wisdom meets contemporary innovation, and where food becomes a vessel for storytelling, identity, and connection.
Chef Ramos Jalang Anak Nyawa officially unveiled as the selected apprentice under the Serumpun Apprentice Programme.
“When Kuching earned its designation as a UNESCO Creative City of Gastronomy, it wasn’t
simply a feather in our cap, it was a call to action. A signal to the world that Sarawak’s culinary roots run deep — and our ambitions reach far,” said YB Dato’ Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak.
“Serumpun Sarawak is our answer to that call. It is where ancestral knowledge meets cutting-edge creativity. Where native ingredients become narrative. Where stories from the lands are translated into unforgettable multisensory experiences.’”
Chef Laura Jane Bara of the Culinary Heritage & Arts Society Sarawak (CHASS) presenting an ethnic cooking showcase, witnessed by esteemed guests at the Serumpun Sarawak launch.
The journey’s first confirmed activation will take place from 5 to 8 August 2025 in Osaka, Japan, as part of an exclusive cultural gastronomy showcase in conjunction with the World Expo 2025. Hosted at Seaside Studio Caso, this immersive event will introduce Japanese and global audiences to the depth and diversity of Sarawak’s indigenous cuisines, ingredients, and creative expressions. Through curated dining experiences, visual storytelling, and cultural showcases, Osaka will offer a window into Sarawak’s soul, a vibrant confluence of land, people, and culinary heritage.
Chef Laura Ethnic Cooking Showcase
Following its international debut, Serumpun Sarawak will return to its roots with a powerful community-based activation deep in Sarawak’s own natural crown jewel, the UNESCO World Heritage-listed Mulu National Park. In October 2025, the journey will host a site-specific experience within the park itself, blending indigenous culinary traditions, ecological appreciation, and cultural storytelling in one of the world’s most awe-inspiring environments. The Mulu activation reflects Serumpun Sarawak’s commitment to ensuring that global recognition is always grounded in respect for local communities, biodiversity, and indigenous knowledge systems.
Earthlings Coffee: Liberica Showcase
Collaboration sits at the heart of Serumpun Sarawak, with leading Sarawakian organisations such as Earthlings Coffee Workshop, Tanoti Crafts, The Tuyang Initiative, and the Culinary Heritage & Arts Society Sarawak (CHASS) working together to champion indigenous ingredients, craftsmanship, and cultural preservation. Their shared vision ensures that the journey remains rooted in authenticity, empowering local communities while amplifying Sarawak’s position as a world-class destination for cultural and culinary exploration.
Earthlings Coffee
Guests at today’s press conference were offered an early taste of what lies ahead, with a
captivating ethnic cooking showcase and an exclusive preview of The Serumpun Story, a short film encapsulating the essence of the journey. A curated coffee experience by Earthlings Coffee Workshop also highlighted Sarawak’s emerging status as a terroir for exceptional coffee cultivation, blending tradition, sustainability, and global potential.
Serumpun Sarawak represents the next evolution of Sarawak’s tourism and cultural landscape, where heritage is not frozen in time but continually reimagined, shared, and celebrated. It is an invitation to the world to experience Sarawak not just through its landscapes but through its flavours, its stories, and its people. As the journey prepares to take Sarawak’s cultural gastronomy to Mulu, Osaka, and beyond, one message rings clear: Sarawak is ready to lead, to inspire, and to redefine how the world experiences Borneo.
[L-R] Chang Voon Fue, Head of Sales, Stellantis Malaysia; Christian Chen, Head of Aftersales, Stellantis ASEAN; Isaac Yeo, Managing Director, Stellantis ASEAN; Adrian Short, CEO, Cycle & Carriage Malaysia; James Zhang, CFO, Cycle & Carriage Malaysia and Khoo Yi Kai, General Manager Stellantis Retail Operations, Cycle & Carriage Malaysia officiating the launch of the PEUGEOT service centre at Cycle & Carriage Batu Caves.
The brand now offers service facilities and customer experience for Stellantis Malaysia customers
Batu Caves, 11 July 2025 – Cycle & Carriage announces the launch of its PEUGEOT service centre at Batu Caves, cementing its partnership with Stellantis Malaysia. This strategic expansion underscores Cycle & Carriage’s continued commitment to providing a complete range of services for customers of brands under Stellantis Malaysia. The new state-of-the-art service centre at Batu Caves is designed to provide exceptional aftersales support, with an emphasis on service excellence, maintenance, and vehicle repairs.
The newly introduced centre now boasts a total of 8,005 square feet, consisting of five service and repair work bays, and five body and paint work bays, equipped to provide top-quality service dedicated for all Stellantis brand vehicles. The centre is designed to handle everything from minor touch-ups to full-body repairs and paint jobs, ensuring a complete suite of aftersales services.
Beyond the workshop, Cycle & Carriage Batu Caves features a stylish and cosy customer lounge, where customers can relax while their vehicles are being serviced. The lounge provides a comfortable space with refreshments, seating, and Wi-Fi, offering a relaxing experience during their routine service visit.
“We are excited to expand Cycle & Carriage Batu Caves into a dedicated service centre that will not only serve our growing customer base but also provide expert aftersales services for Stellantis brand vehicles. With our focus on service excellence and customer care, we aim to deliver unparalleled service experiences for all owners of the Stellantis brands starting with PEUGEOT. This expansion reinforces our commitment to providing comprehensive support across the entire ownership journey,” said Adrian Short, CEO of Cycle & Carriage.
“The expansion of our network represents a critical pillar in Stellantis Malaysia’s long-term growth strategy, reinforcing our commitment to delivering a superior customer experience across every stage of ownership. This new facility, in collaboration with our trusted partner Cycle & Carriage, is a testament to our shared ambition to set new benchmarks in aftersales excellence and our joint dedication to delivering a seamless ownership experience — building trust that goes the distance,” said Isaac Yeo, Managing Director of Stellantis ASEAN.
To celebrate the opening of the new service centre, all service appointments made in July at Cycle & Carriage Batu Caves will receive complimentary battery health check, air conditioning check, DiagBox diagnostics check, 30-point vehicle checkup, car wash and a welcome gift.
In conjunction with the launch of Batu Caves, Cycle & Carriage will be having a PEUGEOT Demo Car Sales with limited units of pre-owned PEUGEOT 3008 vehicles available from RM108,000, with additional private rebates at Cycle & Carriage Cheras and George Town showrooms. All vehicles come with low mileage, warranty until 2031, full service at authorised PEUGEOT service centres, and follow strict pre-delivery inspection (PDI) checks.
will serve as a premier destination for PEUGEOT customers seeking expert aftersales care and service. The branch is open from 8am to 5pm on weekdays, 8am to 12pm on Saturdays, and closed on Sundays. For more information regarding Cycle & Carriage Batu Caves, visit www.cyclecarriage.com.my or chat with Cycle & Carriage’s WhatsApp chatbot (+6012 – 6202042).
Flavour, function and style with the limited-edition 100PLUS Power Peach Zero!Â
Singapore, 11 July 2025  – When style meets hydration, every sip becomes a bold, refreshing experience. There’s no other place to hydrate in style than at the upcoming 100PLUS Gen Z(ero) Zone pop-up, a flavour-packed destination to sip, chill and snap with the limited-edition zero-sugar, zero-calorie 100PLUS Power Peach Zero! Â
Kicking off the weekend of 12 July, the 100PLUS pop-up experience will travel across four weekends and four exciting locations. Visitors can hydrate and beat the heat with 100PLUS samples at the vibrant, eye-catching installations, including a retro Volkswagen Kombi van decked in bold, dynamic colours of 100PLUS Zero Sugar range. Enjoy the good vibes, and Insta-worthy moments await.Â
Hydrate & Redeem 100PLUS CollectablesÂ
It’s all about hydrating in style and get ready to deck out in exclusive 100PLUS collectables. During the 100PLUS pop-up weekends, spend S$3 on 100PLUS products to redeem limited-edition 100PLUS collectables such as magnetic power banks, bucket hats, laptop sleeves, socks, and more. Simply present any receipt dated from 1 July 2025 for the purchase of 100PLUS products at the 100PLUS Gen Z(ero) Zone pop-up to redeem the collectables, while stocks last. Terms and conditions apply.Â
It is time to pop in, cool down, and sip the limited-edition 100PLUS Power Peach Zero. It is fortified with a blend of essential electrolytes such as sodium and potassium, which help replenish fluids and minerals lost through perspiration. Scientifically formulated to hydrate faster than water, 100PLUS supports the body’s natural hydration process, making it an ideal choice for everyday moments in Singapore’s warm tropical climate. Catch the pop-up at these locations and dates:
12 & 13 July, 12pm to 4pm | Bugis + Open Plaza 2 (Outside Meow BBQ)
19 & 20 July, 12pm to 4pm | Tiong Bahru Plaza Outdoor Space (Near Toast Box)
 26 & 27 July, 10am to 2pm | New Bahru Outdoor Pop-up Zone (Next to playground)
2 & 3 August, 12pm to 4pm | Westgate Level 1 Courtyard @ Main Entrance (Near Samsung)
100PLUS Power Peach Zero is Halal-certified, contains zero sugar, and carries the Healthier Choice Symbol awarded by the Health Promotion Board (HPB), making it a trusted choice for healthier hydration for everyone. For more information, please visit https://100plus.com.sg. Follow 100PLUS Singapore on Facebook or @100plus_singapore on Instagram for more updates.
Other highlights include International Pavilions with a wide variety of brands and products, culinary demonstrations and food tastings, technological showcases, and more
Singapore, 9 July 2025 – A new edition of Speciality Food & Drinks Asia (SFDA) and Speciality Coffee & Tea Asia (SCTA), co-located with the second edition of SIGEP Asia, Singapore’s most-anticipated trade event for F&B, coffee, gelato, pastry, bakery, tea, pizza, chocolate and foodservice, returns to Sands Expo & Convention Centre from 16 to 18 July 2025. Held alongside Restaurant Asia, this year’s SFDA, SCTA and SIGEP Asia will feature a dynamic showcase of F&B artistry, coffee innovation and education.
Key highlights include:
Chocolatier Janice Wong’s 9-metre Edible Chocolate Wall: Bridging the gap between food and art, award-winning pastry chef and SIGEP World Brand Ambassador Janice Wong will team up with French premium chocolate manufacturer Valrhona to give the public a rare glimpse at one of the largest chocolate edible art installations in Singapore.
Singapore National Coffee Championship 2025:Â The Singapore National Coffee Championship, staged by the Singapore Coffee Association, will see top local baristas display their skills live and vie for a chance to represent Singapore at the World Coffee Championships 2026.
Panettone World Cup – Asian Selections (18 July, 3pm): For the first time in Southeast Asia, regional pastry talents – including six competitors from Singapore – will participate in the Asian Selections of the Panettone World Cup. The top talents will go on to compete at the Panettone World Cup in Italy.
Introduction to Cupping workshop (16 July, 2.30pm):Â A beginner-friendly, 3.5-hour hands-on workshop organised by the Speciality Coffee Association in association with Bettr Academy on foundational coffee cupping techniques, sensory analysis, professional evaluation methods, and more. Suitable for baristas, roasters, cafe owners, coffee enthusiasts or industry newcomers.
Singapore Roasters Showcase x Public Cupping: Featured coffee roasters from Singapore will present a unified showcase of local speciality coffee excellence, through guided public cuppings and professional-led tastings.
Other highlights include:
Over 350 brands & exhibitors from more than 30 countries:Â New and innovative food products from local artisanal businesses and renowned global brands will be showcased.
International Pavilions:Â Exhibitors from Japan, China, India, Italy and other European countries will present country-specific innovations and product offerings.
Culinary demos and tastings:Â Watch Michelin-starred chefs, Italian MasterChef Winner Tiziana Stefanelli and more in action as they whip up various kinds of pasta, pastry, gelato and chocolate.
Tech & Innovation Pavilion (TIP): Emerging technologies within the F&B industry will be on display, from AI-based kitchen tools – and even a plasma flame exhibit by Egnite.
ASEAN Coffee Institute’s ASEAN Coffee Federation Coffee Appreciation Protocol (ACAP) training: Following the recent launch of the ASEAN Coffee Institute’s ACAP, the first-ever batch of seven trainees will be trained at SIGEP Asia by Dave Lim (Technical Director, ASEAN Coffee Institute) and Justin Metcalf (Chief Education Officer, ASEAN Coffee Institute).
SIGEP Asia is the Southeast Asian extension of the world-renowned SIGEP WORLD trade show originating in Rimini, Italy, 47 years ago. Organised by IEG Asia, SIGEP Asia and its co-located events are expected to host 12,000 visitors and buyers.
To visit SIGEP Asia, SFDA and SCTA 2025, register here.
Turning the Golden Triangle truly golden with a bold DOOH takeover featuring iconic McDonald’s French Fries across major billboards
KUALA LUMPUR, 10 JULY 2025 – McDonald’s Malaysia is turning up the golden glow once again for International French Fry Day, marking the occasion with a spectacular celebration in the heart of Bukit Bintang. On the night of 10 July, the entire area was transformed into a dazzling tribute to the iconic McDonald’s French Fries through a full-scale Digital Out-of-Home (DOOH) takeover.
Starting from 8:30 PM, all major DOOH screens in the area lit up in brilliant golden hues, showcasing the beloved McDonald’s French Fries. The vibrant display drew crowds and created a buzz of excitement as passersby gathered to witness the golden celebration. At exactly 8:45 PM, the visuals on surrounding screens shifted and converged onto the main DOOH above the McDonald’s Bukit Bintang outlet – culminating in the grand unveiling of the McDonald’s Fan Fries Meal.
Specially created for International French Fry Day, the McDonald’s Fan Fries Meal is a limited-time McValue Meal that celebrates fans’ endless love for fries. Inspired by the insight that Malaysians can never get enough of the iconic McDonald’s French Fries, the McDonald’s Fan Fries Meal lets fans enjoy their favourite side as the main event – for the first time ever – with the launch of the XXL McDonald’s French Fries, paired with a refreshing drink and side. It’s a meal made for fry fans, by fry fans.
“We know how much Malaysians love our fries – it’s never enough! That’s exactly what inspired the McDonald’s Fan Fries Meal,” said Chin Mei Lee, Chief Marketing Officer, McDonald’s Malaysia. “We wanted to create something truly memorable that brings people together over the one item they can never resist. Whether it’s with friends or family, the McDonald’s Fan Fries Meal is our way of saying thank you and celebrating those joyful moments with everyone.”
This year’s celebration continues McDonald’s Malaysia’s creative streak in honouring International French Fry Day. In 2022, the brand made headlines by collaborating with Kuala Lumpur City Hall (DBKL) to launch the McDonald’s Fries Crosswalk at the iconic Bukit Bintang intersection. In 2023, McDonald’s Malaysia made history with the McDonald’s Icon Meets Icon campaign by projecting the tallest McDonald’s French Fry in Malaysia onto the Kuala Lumpur Tower – breaking records and bringing together two cultural icons in one unforgettable display.
“At McDonald’s Malaysia, we’re not just in the business of serving meals – we’re in the business of creating delicious feel-good moments,” added Mei Lee. “Whether it’s a bold visual spectacle or a simple shared meal, we’re always finding fresh, creative ways to connect with our customers and bring joy to their everyday lives.”
The iconic McDonald’s Fan Fries Meal will be available at all McDonald’s restaurants nationwide (excluding delivery and special market locations) from 11 to 13 July 2025, for only RM10, while stocks last. This limited-time offering invites fans across the country to celebrate Malaysia’s favourite fries with a delicious and memorable experience.
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