This year’s campaign focuses on healthy meals and staying active

Petaling Jaya, December 6, 2024 – Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008. 

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia. 

The campaign, in its 17^th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them.  This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians.  In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.  

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life.  “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,” 

Data from the Ministry of Health Malaysia ^[1] shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods. 

“Omega-3 is crucial for heart, brain, nerve, skin and eye health.  We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign.  This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help  address that,” adds Teoh. 

Recently, reports^[2] show that health literacy among Malaysians remain low.  Malaysia has the highest number of diabetes and obesity cases in Southeast Asia.  Our Ministry of Health is alarmed that one in three^[3] school-going students are overweight or obese. 

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. 

“We are continuing with the eye health for our campaign as a global analysis^[4] recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly.  The report mentioned the highest rates are in Asia.  Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.  

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign.  This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being.  By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia. 

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor, Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

Shah Alam, December 5 2024 – The festive season will soon be here with a whirlwind of shopping, spring cleaning, decorating, cookie-making, food prepping, celebrations, and gatherings. You will need convenient and nutritious meals to fuel the gruelling physicality of the festive season. 

Ayam Brand is here to help you stay nourished and energized with its versatile and high-quality sardines and mackerel products that are excellent sources of protein, perfect for the holiday season, offering convenience, nutritious and delicious meal solutions for your pre-festive and festive snacking and dining. 

Add Ayam Brand to your shopping list and to your online cart now for so many reasons especially the convenience and quality, nutritional value, versatility and deliciousness and the flair these iconic products bring to festive dishes. 

Convenience and Quality

For 132 years Ayam Brand’s iconic red and yellow cans of sardine and mackerel products have been providing quick, convenient, and high-quality source of protein, ideal for busy schedules and festive occasions. The pinnacle of convenience is to pull the tab, and it is ready-to-eat straight from the can! You can jazz it up with condiments as a filling for sandwiches, capati and wraps, cook it with your secret blend of herbs and spices to be served with rice, pasta or rotis. 

Nutritional Excellence:

Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce are packed with protein and calcium with 7X more Omega-3 fatty acids compared to home-cooked locally caught fresh sardines^[1] and mackerel! Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health^[2] because our bodies cannot produce the amount of Omega-3 we need to thrive^[3]. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3. Pop open a can of Ayam Brand Sardines or Mackerel for your weekly boost of deliciously nutritious fatty fish.

Versatile and Delicious

Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce lend themselves to a diverse variety of cuisines both local and global. There’s the picnic staple of sardine sandwiches, roti sardine, mackerel pasta sauce, curry puffs and so much more. With a range of creative recipes, Ayam Brand sardines and mackerel can be incorporated into diverse dishes that cater to local tastes and dietary preferences. 

Festive Flair

When you’re short of time this festive season, don’t despair. Reach for your Ayam Brand Sardines in Tomato Sauce of Mackerel in Tomato Sauce to whip up quick and stunning dishes such as Indian Mackerel curry, sardine shepherd’s pie and even mackerel pate as an appetiser. Quick, delicious, nutritious and with flair!  

Benefit from specially curated Ayam Brand recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products this festive season for convenience, quality, nutrition including protein, calcium and Omega, and delicious festive flair. 

Mackerel & Pineapple Curry

This piquant curry is reminiscent of Nyonya cuisine as it uses pineapple, yet is surprisingly easy to make.  Heat 1 tablespoon vegetable oil in a pan over medium heat. Add one chopped onion and two minced garlic cloves, cooking until translucent. Stir in one pack of Ayam Brand Fish Curry Paste and one teaspoon of turmeric powder, cooking for another minute. Add one can of Ayam Brand (425g) Pineapple chunks and cook for 2 minutes. Pour in one 200ml pack of Ayam Brand Coconut Milk and bring to a simmer. Open the can of Ayam Brand Sardines in Tomato Sauce (425g) and gently add the sardines along with the sauce to the pan. Simmer for 5 minutes. Season with salt to taste and garnish with fresh cilantro. Serve with steamed rice or roti. 

Sardine & Tomato Pasta Bake

Pasta, sardines and cheese are the pillars of an amazingly tasty fusion bake that looks as impressive as it tastes.

Boil pasta according to package instructions until al dente. Drain and set aside. Heat one tablespoon olive oil in a pan over medium heat. Sauté onion and garlic until soft. Stir in 200ml of marinara sauce and one teaspoon of dried basil. Simmer for 5 minutes. Open the can of Ayam Brand Sardines in Tomato Sauce (425g), flake the sardines, and add them to the sauce. Mix well. Preheat the oven to 180°C (350°F). Combine the cooked pasta with the sardine sauce. Transfer to a baking dish and top with half a cup of grated mozzarella and a quarter cup of grated Parmesan cheese. Bake for 20 minutes, or until the top is golden and bubbly. Garnish with fresh basil before serving. 

Sardine Curry Puffs

Sardine curry puffs are a mainstay of a Malaysian childhood and are so easy to prepare that will light up your festive spread. In a pan, heat one tablespoon of vegetable oil and sauté a quarter cup of finely chopped onions until translucent. Add one tablespoon of curry powder and half a teaspoon of turmeric, cooking for another minute. Stir in mashed potatoes and the full can of Ayam Brand Sardines in Tomato Sauce (425g). Mix thoroughly and cook for a few minutes until well combined. Remove from heat and stir in chopped cilantro. Cut puff pastry sheets into squares. Spoon a small amount of filling onto each square. Fold and seal the edges to form triangles. Brush with beaten egg for a golden finish. Place on a baking sheet and bake at 200°C (400°F) for 15-20 minutes, or until puffed and golden brown. Enjoy these curry puffs warm as a snack or appetizer.

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.