Indonesia’s Indofood has combined two flagship products, Chitato Lite potato chip, and Indomie, to create the new Chitato Lite x Indomie Ayam Bawang. This product features the flavour of Indomie chicken onion-flavoured instant noodles.
In the past, Indofood has introduced Indomie-flavoured potato chips, including Indomie Mi Goreng Fried Noodle and Indomie Corned Beef Fried Noodle.
Indomie Rawon Pedas Mercon is the new instant noodle featuring Indonesian beef soup rawon but with a spicy taste. The word ‘Mercon’ means fireworks, and it implies strong heat intensity.
The instant noodle comes in black soup mimicking the real rawon, which uses the black keluak nut as the main seasoning, giving the soup a dark colour.
Indomie Rawon Pedas Mercon is part of the flavour of Indonesia range, and this particular product pays homage to East Java’s cuisine.
Indonesia’s Orang Tua (OT) has made new Tango wafer products available in the local market. The new Tango Walut Brazilian Banana combines chocolate and banana flavours, while the new Tango Coconut is a wafer with the coconut flavour. OT has also unveiled Tango Milky Chocolate for those who want the indulgent taste of chocolate.
PT Heinz ABC Indonesia has gone up one notch in the spicy level with the launch of ABC Sambal Extreme Pedas. This new, extremely spicy sauce is made using Hiyung bird’s eye chili, which is said to be the spiciest in Indonesia.
Indonesians do appreciate heat, and extreme heat will definitely resonate with local consumers.
PT Liwayway has launched two new snacks under the Oishi Tater Thins potato snack range in Indonesia. As the name implies, the potato snack comes in a thin format with a choice of savoury truffle and the intense heat of hot & spicy.
Susu Tango Kido by Indonesia’s OT Group has a new honey flavour. This 115ml flavoured UHT milk is ideal for children’s lunch boxex. Honey makes flavoured milk permissible as consumers have a more favourable image of honey as a natural and healthy sweetener. Susu Tango Kido Honey has 9 essential nutrients including calcium.
L-Men, the male-focused supplement brand of Indonesia’s Nutrifood, has unveiled L-Men Advanced Gold to support the fitness needs of older consumers. To be consumed before or after exercise, L-Men Advanced Gold targets male consumers experiencing muscle loss, which usually starts at 30+.
Each serving contains 15g of protein and 500mg of HMB to strengthen the muscle. L-Men Advanced Gold also has whey protein, L-Glutamine, L-Carnitine and BCAA.
L-Men’s other new product is L-Men Protein Bar Rasa Strongberry, offering 7g of protein per serving and BCAA.
Alliance will seek to grow north ASEAN operations through combination of capabilities and scale
09 Feb 2024 – The Coca-Cola Company, ThaiNamthip Corporation Limited and Swire Coca-Cola Limited have announced today they have entered into definitive agreements to form a strategic bottling alliance in north ASEAN, including Thailand, Laos, Vietnam and Cambodia.
The companies will align the management, governance and growth objectives across the ThaiNamthip and Swire Coca-Cola franchise territories with an aim to become the undisputed leader in the beverages market in the region. The alliance will drive profitable growth through world-class differentiating capabilities and a relentless focus on customers and consumers.
The alliance will leverage the local knowledge and understanding in Thailand and Laos of ThaiNamthip and the global perspective of Swire Coca-Cola. Through the combination of their capabilities, scale, and capacity to invest locally, the alliance will seek to achieve their substantial long-term growth ambitions.
The alliance will be brought about by The Coca-Cola Company divesting its minority ownership of ThaiNamthip to both ThaiNamthip and Swire Coca-Cola immediately after signing today. Additionally, subject to regulatory approvals, Swire Coca-Cola will take a controlling stake in ThaiNamthip’s bottling operations in Thailand and Laos, and ThaiNamthip will take a minority stake in Swire Coca-Cola’s bottling operations in Vietnam and Cambodia.
Coca-Cola ASEAN and South Pacific President Claudia Lorenzo said, “Coca-Cola is celebrating 75 years in Thailand this year. We are delighted that in this anniversary year two exceptional bottling partners are joining forces in our key north ASEAN markets. Between them they bring the local knowledge and global insights that will accelerate all our markets forward into the future.”
Karen So, Managing Director of Swire Coca-Cola Limited, said, “We are thrilled to further expand our presence in South East Asia to Thailand and Laos. This investment highlights our robust partnership with The Coca-Cola Company and the impressive strength and capabilities of our local partner, ThaiNamthip. The investment underscores the immense growth potential we see in Thailand and Laos. Together, we are poised to bring unparalleled expertise, capabilities, and ambition to accelerate growth throughout the north ASEAN region. Our expansion also aligns with Swire Pacific’s strategic, long-term plan of continuous investment in Hong Kong, the Chinese Mainland and South East Asia.”
Ignace Corthouts, President of ThaiNamthip Corporation, said, “Today marks an important milestone for ThaiNamthip, as we embark on our next chapter of growth. The bottling alliance between ThaiNamthip and Swire Coca-Cola – one of the top five bottlers in the world – will combine the strengths and capabilities of both companies, as well as our unwavering commitment to customers and consumers, to capture untapped opportunities in the north ASEAN region.”
The transactions are subject to the parties receiving regulatory approvals. The parties are committed to working together to implement a smooth implementation with minimal disruption for customers, consumers and system employees.
CV Arira Pangindo, the maker of Kusuka cassava chips in Indonesia, has unveiled its latest Kusuka Ubi Mix Original. The company is using locally-grown sweet potato as the new ingredient base to offer consumers a new snack that is free from gluten and high in fibre.
The sweet potato snack taps into the current K-food-inspired goguma or sweet potato trend in the Indonesian snack industry spearheaded by Nabati.
Ajinomoto Thailand has launched the sugar-free Birdy 3-in-1 coffee mix for those who crave coffee but do not want to reduce sugar intake. The coffee mix is made from high-quality coffee beans, offering a strong-tasting coffee.
