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Be creative with the new JASJUS cincau powdered drink

Indonesia’s Wings Food has recently made the JASJUS cincau powdered drink available. The new affordable powdered drink targets young consumers looking for refreshing drinks. The brand organised the JASJUS Skate Seru event in January 2024 to engage with its core consumer group.

Wings Food has partnered with influencers to appeal to adventurous consumers and showcase how consumers can elevate the taste of JASJUS Cincau with just a few steps and ingredients. Among the creative menu include JASJUS Kicau (Kelapa Cincau), JASJUS Cinta (Cincau Nata De Coco), JASJUS Semangcau (Semangka Cincau) and JASJUS C’Mon (Cincau Lemon).

 

MAGGI highlights MAGGI Intense Cooking Sauce (Green Cap) with the launch of “MAGGI Spicy Thai Basil Omelet” recipe co-created with Bella Ranee

Wednesday 24 January 2024 – MAGGI highlights MAGGI Intense Cooking Sauce (Green Cap) with the launch of “MAGGI Spicy Thai Basil Omelet” recipe co-created with the new presenter, Bella Ranee, bringing authentic Thai flavors to Thai consumers.

MAGGI, a requisite seasoning sauce of all households, organized MAGGI: Amazingly Delicious” to introduce a scrumptious experience of Thai dishes seasoned with MAGGI and officially introduced its new presenter Bella Ranee Campen to highlight its seasoning sauce that recognizes the true needs of Thai cooking enthusiasts and satisfies all cravings. The event was honored by Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, who talked about MAGGI Intense Cooking Sauce (Green Cap), the highlight product that enhances the flavor of favorite Thai dishes, perfect both as a marinade and a seasoning sauce. The event also unveiled a delicious menu co-created by Bella and MAGGI – “MAGGI Spicy Thai Basil Omelet,” with a simple recipe for consumers to cook at home.

Ms. Cruawan Varunpaichit, stated about the “MAGGI: Amazing Thai Taste” event: “As a Good food, Good life company, Nestle aims to promote good health and quality of life of Thai people. MAGGI is dedicated to making cooking tasty dishes at home effortless and enjoyable for everyone. This year, we have Bella Ranee Campen as the new MAGGI presenter. With her image as the lady of the house, we are certain that Bella captures the essence of Thainess and enhances the essential role of MAGGI in Thai cooking. Apart from representing the brand, she also co-created ‘MAGGI Spicy Thai Basil Omelet’ with MAGGI’s professional chef, a tantalizing and must-try upgrade of a simple Thai dish, seasoned with MAGGI Intense Cooking Sauce (Green Cap).”

“Beyond cooking this dish at home, MAGGI wants everyone to try out this delicious menu and is joining hands with over 50 street food outlets in Thailand to serve ‘MAGGI Spicy Thai Basil Omelet’, and more partners planned for the future,” Ms. Cruawan added.

Bella Ranee Campen, the presenter of MAGGI, said: “I’m actually a fan of MAGGI and Thai food is always my favorite. Whenever I have time to cook my own food, I use MAGGI. Thai food requires flavorful seasoning, so MAGGI Intense Cooking Sauce (Green Cap) is the right choice as it offers an intense and delicious flavor with aromatic notes. If you are a new user, I recommend the MAGGI Green Cap, and you can start from a simple menu like ‘MAGGI Spicy Thai Basil Omelet’. I can guarantee that MAGGI Green Cap will make your food more delicious than ever. Give this menu a try and I guarantee that it will be a new family favorite!”

MAGGI Spicy Thai Basil Omelet Recipe
Ingredients (for 3 people)

  1. 3 eggs (Size 2)
  2. 60 grams of minced shrimp
  3. 3 tablespoons (30 grams) of palm oil
  4. 20 grams of coarsely chopped red Jinda chili
  5. 10 grams of coarsely chopped Chinese garlic
  6. 15 grams of Thai basil leaves
  7. 1 tablespoon (10 grams) of MAGGI Intense Cooking Sauce
  8. 1 teaspoon (6 grams) of MAGGI Oyster Sauce

Instruction

  1. Put the eggs in a bowl, and then add chili, garlic, minced shrimp, and basil leaves. Mix well.
  2. Season the prepped ingredients with MAGGI Intense Cooking Sauce and MAGGI Oyster Sauce. Whisk it together.
  3. Heat oil in a pan. Once the oil is heated, put in the prepped ingredients. Ensure that both sides of the omelet are well cooked and golden brown.

There are a variety of MAGGI seasoning sauces to match different cooking preferences, such as the Intense Cooking Sauce, a perfect pick as either a marinade or a seasoning sauce; the cooking formula, which enhances the deliciousness and appearance of the dish; or the dipping sauce, which makes an excellent complement. All are available now at department stores and online platforms.

Check out for other recipes from MAGGI at www.maggi.co.th

MAGGI launches a campaign to inspire better-than-ever cooking experiences

Wednesday 24 January 2024 – MAGGI launches a campaign to inspire better-than-ever cooking experiences, highlighting MAGGI Intense Cooking Sauce (Green Cap) to bring Thai authentic taste, reaffirming its image as a cooking companion that truly understands the needs of consumers.

MAGGI, a requisite seasoning sauce that has been with Thai households for over 73 years, led by Mr. Victor Seah, Chairman and Chief Executive Officer of Nestle Indochina, and Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestle Professional, Nestle Indochina, launched campaign MAGGI: Amazingly Delicious to start the year 2024 with an inspiration to cook better-than-ever dishes at home, reaffirming its image as a Thai food cooking companion that truly understands the needs of cooking enthusiasts. The campaign highlights MAGGI Intense Cooking Sauce (Green Cap), which delivers deliciously intense flavors perfect for Thai cuisine. During the launch event, Bella Ranee Campen was also introduced as the new presenter of MAGGI to represent the image of an ideal Thai lady and the charm of Thai food. Bella has co-created “MAGGI Spicy Thai Basil Omelet” with MAGGI, turning an ordinary dish into a vibrantly delicious one. This menu is a new trendy menu with an easy-to-follow recipe to cook at home, with enhanced tastiness of MAGGI Intense Cooking Sauce (Green Cap). The product is made of soya beans that have been naturally marinated for up to 90 days to obtain an intense and soya taste as well as aromatic notes that suit a variety of menus, especially spicy Thai dishes – a perfect choice to use either as a marinade or a seasoning sauce.

For this year, apart from penetrating the market with MAGGI Intense Cooking Sauce (Green Cap), the company also has a comprehensive communication strategy to execute the campaign both online and offline. Additionally, MAGGI is bringing tasty experiences to consumers by joining hands with over 50 street food outlets in Thailand to serve “MAGGI Spicy Thai Basil Omelet” and planning to collaborate with more partners to expand its customer base, both via B2B and B2C. MAGGI Intense Cooking Sauce (Green Cap) is now available at all department stores and online shops. Check out for the recipe of MAGGI Spicy Thai Basil Omelet and other viral menus from MAGGI at www.maggi.co.th.

Nur Hanie from Kuching, Sarawak Seals Victory in Resipi Berani MAGGIÂź S3!

Nur Hanie Mohammed, Grand Prize Winner of Resipi Berani Season 3 with Ivy Tan Link Cheh, Business Executive Officer of MAGGIÂź Malaysia.

Kuala Lumpur, 5 February 2024 — MAGGI¼ Malaysia concluded the third season of
Program Mentor Wanita Cukup Berani MAGGIÂź (PMWCBM) by crowning Nur Hanie Mohammed (Hanie) as the Grand Prize winner of Resipi Berani Season 3 with a substantial RM5,000 cash prize. Partnering with tech giants such as Google, Meta, and Tiktok, PMWCBM aims to empower and inspire women by fostering self-confidence, offering support in business and digital skills, as well as providing culinary expertise through Bengkel Online Wanita Cukup Berani MAGGIÂź. Following Hanie’s triumphant win, Ida Faizura Binti Megat Muhaiyadin (Jua) secured the 1st Runner-Up position, earning a commendable RM2,000, while Ili Nur Ain Binti Mohd Yusof (Ili) claimed the 2nd Runner-Up spot with a well-deserved RM1,000 capital boost.

Resipi Berani MAGGIÂź is the pinnacle of PMWCBM, serving as a four-episode reality series that assesses participants’ abilities through challenges centred around food and content creation. Embodying the core philosophy of MAGGI CukupRasa’s ‘Tak Kenal Tak Cinta’, the program is dedicated for women to venture beyond their comfort zones and explore new endeavours, whether in cooking, life, or business. Featuring judges like Chef Zam, Sheila Rusly, Nana Mahazan, Chef Sherson, and Eina Azman, the series featured MAGGIÂź’s 21 Wanita Cukup Berani who showcased bravery in pushing their boundaries.

Hanie, Ili and Jua with Program Mentor Wanita Berani MAGGIÂź judges Chef Sherson, Sheila Rusly,
Nana Mahazan, Chef Sherson, Ivy Tan, and Anne Idris.

“Hanie’s transformation from shyness to confidence in the series is truly inspiring. It highlights the transformative impact of Program Mentor Wanita Cukup Berani MAGGIÂź, where participants like Hanie embrace challenges and reveal untapped potential. As a mentor, I am proud to witness such remarkable personal growth,” said Nana Mahazan, Mentor of Bengkel Online Wanita Cukup Berani MAGGIÂź.

Hanie, preparing her three-meal dinner party in the finale of Resipi Berani MAGGIÂź.

“Being involved in Resipi Berani MAGGIÂź, I’ve seen the impressive growth of the three finalists. Beyond cooking, their confidence and content creation transformation is impressive. It demonstrates that taking the first step out of your comfort zone can lead to remarkable achievements. I hope they can now apply these skills to their business,” said Chef Sherson, Celebrity Chef and Judge of Resipi Berani MAGGIÂź.

Hanie, the Sarawak-based owner of a Halal confinement food business, clinched the Grand Prize in Resipi Berani MAGGIÂź Season 3. Her winning dish, Mi Kampua Sarawak, beautifully fuses traditional elements with modern flair. PMWCBM played a pivotal role in Hanie’s journey, transforming her from a shy individual to a confident entrepreneur. Through the program, she found like-minded friends, igniting joy and enthusiasm in her culinary ventures. Surrounded by support, the program boosted her confidence and eliminated her overthinking. Hanie’s story exemplifies the essence of ‘Wanita Cukup Berani’, illustrating how women can turn their culinary passions into successful ventures with support and opportunities

“Being one of the top 3 finalists among 21 talented participants feels surreal. The program
not only fueled my passion for cooking but served as a crucial platform for my growth as a food content creator. Program Mentor Wanita Cukup Berani MAGGIÂź transformed my
cooking approach and gave me the confidence to share the entire culinary process on social media. This win not only honoured my efforts, it also gave me the courage to venture out of my comfort zone to expand my business,” said Hanie, Grand Prize Winner of Resipi Berani MAGGIÂź Season 3.

Former lawyer turned entrepreneur, Jua from Cheras, Kuala Lumpur, clinched 1st Runner-Up in Resipi Berani MAGGIÂź Season 3, showcasing determination and a goal-oriented cooking approach. Having overcome challenges, including closing her business to care for her autistic child, Jua’s culinary journey is not just a hobby but a vital aspect of her life. With the new skills she gained from the program, Jua desires to share her expertise widely and be an inspiration for other women. As a ‘Wanita Cukup Berani’, she demonstrates the value of resilience and stepping out of her comfort zone, gaining courage and motivation through PMWCBM for her entrepreneurial journey.

Meanwhile, hailing from Simpang Renggam, Johor, Ili Nur Ain, who went through life-changing events and faced hardships without support, has secured the 2nd Runner-Up position, epitomising empowerment through food. With dreams of expanding her online ‘sambal’ business, PMWCBM training has boosted her confidence to elevate her creations and market them through social media content creation. Ili’s bold personal transformation and unwavering resilience is the epitome of ‘Wanita Cukup Berani’ spirit.

“As Program Mentor Wanita Cukup Berani MAGGIÂź Season 3 concludes, our commitment to empowering women through food remains unwavering. Since its inception, the program has empowered over 3500 Malaysian women, and this is just the beginning. We are steadfast in our commitment to inspire and empower women by recognizing food as a powerful avenue for personal and professional growth,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGIÂź Malaysia. “We wholeheartedly congratulate the outstanding finalists of Resipi Berani MAGGIÂź Season 3 – Hanie, Jua, and Ili. Beyond showcasing extraordinary talent, resilience, and passion in their food creation journey, these remarkable women embody a courage that has led to transformative personal change. Resipi Berani is more than just a show but an ongoing inspiration, unveiling possibilities when we step beyond our comfort zones,” she added.

All 21 contestants are awarded with a 12-month Content Creator Trainee Contract with MAGGI¼ Malaysia. This commitment underscores MAGGI¼’s dedication to nurturing the careers of these talented women, providing them with opportunities for growth and development in their culinary and content creation industry.

For recipes and more information on the show, visit https://www.maggi.my/ms/
For more information about the Program Mentor Wanita Cukup Berani MAGGIÂź 2023, please log on to https://www.maggi.my/en/maggi-happenings/maggi-cukup-rasa/

Elevete Patisserie Presents Fleur De L’Amour: A Symphony of Romance for Valentine’s Day 2024

The Fleur De L'Amour is available for purchase at RM204 from now until 24th February 2024

KUALA LUMPUR, 9 FEBRUARY 2024 — Elevete Patisserie invites you to celebrate the season of love with our exquisite creation, Fleur De L’Amour. Crafted with passion and artistry, this indulgent treat captures the essence of romance and elegance, making it the perfect expression of love for your loved ones this Valentine’s Day.

The Fleur De L’Amour is available for purchase at RM204 from now until 24th February 2024. All Elevete Patisserie products are halal-certified.

Inspired by the timeless charm of Parisian patisseries, Fleur De L’Amour combines classic flavours with modern flair. At its heart lies a heart-shaped raspberry almond crumble base, delicately topped with a sweet and tangy jelly-like red berry coulis.

Encircling this delectable centrepiece is a velvety red berries infused mascarpone cream, surrounded by bite-sized red berries cream choux, adding layers of texture and taste to each bite. To further elevate your Valentine’s celebration, each Fleur De L’Amour is accompanied by an adorably sized bouquet of preserved roses.

“Our aim with Fleur De L’Amour was to create a culinary masterpiece that not only delights the taste buds but also speaks to the heart,” says Edwin Chan (aka Pak Win), Founder of Elevete Patisserie. “We wanted to offer our customers an experience that embodies the essence of romance and indulgence, making this Valentine’s Day truly unforgettable.”

Other Elevete Patisserie delicacies suitable for Valentine’s day is the Ispahan Macaron (Dream), priced at RM99.

Join us in celebrating love this Valentine’s Day with Elevete Patisserie’s delectable dessert offerings. Order yours today and make this occasion truly special.

The infamous Elevete Patisserie Assorted Macarons, priced at RM69 is also an option for your Valentine’s Day gifting idea

Availability

Carlsberg Malaysia Celebrates 3rd Consecutive Year of Platinum Accolades at Putra Brand Awards

Carlsberg Malaysia's Marketing Director Olga Pulyaeva (in red) with the marketing team

Continuing a Legacy of Excellence: A Testament to Consistent Consumer Trust

SHAH ALAM, 31 January 2024 – Carlsberg Malaysia proudly secured an impressive array of accolades at the prestigious Putra Brand Awards 2023, reaffirming its steadfast commitment to delivering exceptional brews for Malaysian beer, cider, and stout lovers.

Carlsberg, the brewer’s flagship brand, once again clinched the coveted Platinum Award – under the beverage-alcoholic category – for the third consecutive year. Notably, this marks the 14th consecutive win for Carlsberg. This recognition at the 14th edition of the Putra Brand Awards is a result of the votes cast by over 11,000 discerning Malaysian consumers, attesting to the exceptional appeal enjoyed by Carlsberg and its affiliated brands.

The Putra Brand Awards is an annual premier brand award launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB). Measured by consumer preference growth, the organisation aims to recognise brands’ excellence within the marketing and advertising landscape.

1664 Blanc, the No. 1 French beer in Carlsberg Malaysia’s portfolio, also earned a well-deserved Silver Award. Further contributing to the accomplishments, both Connor’s Stout Porter and Somersby cider secured the Bronze Awards in the beverage-alcoholic category.

Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her elation at the company’s remarkable achievements at the Putra Brand Awards 2023. She stated, “We are honoured to celebrate our third consecutive Platinum Award for Carlsberg at the Putra Brand Awards. This recognition is a testament to our unwavering commitment to delivering exceptional and quality brews for discerning Malaysian consumers. It reflects our dedication to maintaining the highest standards of quality and innovation in the industry. It also reaffirms Carlsberg’s position as the preferred choice among consumers, showcasing the enduring trust and loyalty our brand enjoys. Our other wins also reflect
the diversity and excellence that define our brand portfolio, meeting the varied preferences of our consumers.”

In another impressive achievement, SKOL clinched the Bronze at the Putra Aria Brand Awards 2023 in the beverage-alcoholic category. The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to efficiently and inclusively serve the marketing fraternity by highlighting branding efforts across all segments.

“SKOL’s accomplishment adds to our journey of continuous improvement and solidifies our standing as a leader in the industry. Carlsberg Malaysia remains dedicated to raising the bar, as well as delivering outstanding beverages and engaging experiences for our valued consumers. These awards are a testament to our continued pursuit of excellence in the industry, and we are grateful for the ongoing support of our consumers,” concluded Pulyaeva.

For more updates and activities by Carlsberg Malaysia and its brands, log on to
https://carlsbergmalaysia.com.my/.

Minor International and POP MART unveil the 1st IP theme store in Thailand, marking a strategic milestone in the art toy culture

Thursday 08 February 2024 – Minor International’s retail business division, known as Minor Lifestyle, and the renowned art toy brand POP MART are thrilled to announce the successful launch of their first IP theme store in Thailand. This collaboration, initiated last year, has positioned the companies to drive the growth and influence of art toys in the country.

The first store, located at Central World and serving as the flagship, has witnessed exceptional success, capturing the hearts of fans and enthusiasts alike. Building on this phenomenon, the partners are gearing up to introduce the highly anticipated 1st Crybaby IP theme store at Central Ladprao, the number one lifestyle destination strategically situated in Northern Bangkok. This expansion is made possible through a strategic alliance with Central Pattana group, Thailand’s foremost and sophisticated retail property developer.

Crybaby’s popularity transcends borders, resonating not only for its inherent cuteness and unique character but also for the admiration it receives from the local Thai community. Created by a talented Thai artist being the one and only Thai artist in current collaboration with POPMART, Crybaby has emerged as a symbol of artistic and emotional excellence, captivating collectors both domestically and internationally.

The Crybaby IP theme store is a thoughtfully curated and designed retail space, not just solidifying the brand’s cultural presence but also cultivating a thriving art toys community in Thailand. Leveraging the combined strengths of Minor Lifestyle’s retail expertise and POP MART’s unparalleled IP development proficiency, this collaboration seeks to redefine standards in the art toy landscape.

The partnership emphasizes a steadfast commitment to enhancing brand culture through bespoke designs, offering an immersive experience for art toy enthusiasts, and fostering a vibrant sense of community. Minor International and POP MART are set to continue their expansion initiatives, further cultivating brand and IP love through innovative product launches, strategic marketing endeavors, and collaborative ventures.

As Minor International and POP MART continue to shape and elevate the art toy landscape in Thailand, this strategic collaboration symbolizes a shared vision for cultural enrichment, global expansion, and the elevation of art toys to new heights.

Shopee Affiliate Livestreamer Humanises Deal-hunting for Malaysians

Shopee Affiliate Livestreamer Celeste Phuah guiding viewers through the process of redeeming vouchers

KUALA LUMPUR, 9 February 2024 – Shopee Affiliate Livestreamer Celeste Phuah simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day[1]. Over the past six months, she facilitated the redemption of over six million discount vouchers[2] across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.

Understanding the needs of fellow shoppers and recognising the importance of bringing accessibility and convenience to all Malaysians, she curates a daily selection of 500 promotional products — five times more than the average Affiliate’s Shopping Bag. This ensures her viewers a seamless access to budget-friendly daily essentials as she guides them through the process of redeeming additional live vouchers through the Livestream Viewer Hub.

Shopee Affiliate Livestreamer Celeste Phuah addressing viewer’s query on additional vouchers

As an avid Shopee user, Celeste notes that the platform provides an abundance of exclusive deals and promotions tailored to deliver users a joyful experience that goes beyond just transactions. Through this, she carved her niche, providing fellow shoppers with a convenient solution. “I wanted to provide convenience for savvy spenders, where you can find a list of vouchers and daily essentials on promotion, with just one click,” Celeste explains. “Now, when my viewers ask ‘Celeste, what’s the hottest deal today?’, I can point them straight to the platform and guide them through the process of claiming it. With livestreaming, users can tune in, listen to the latest deals, and multitask simultaneously.”

Based on past user engagement and interactions, Celeste tailors her content to enhance buyer experience, recognising that many new users don’t know where to start to obtain exclusive deals and promotions offered by the platform. This limits their ability to fully capitalise on these savings. Coming across questions such as ‘How do I best stack shop vouchers with live vouchers?’ and ‘Are there additional live vouchers?’ Celeste, as a Key Opinion Leader on the platform, believes it’s her responsibility to actively educate users about the different types of vouchers and how to optimise their utilisation.

Through her livestreams, Celeste actively empowers the local community by sharing her findings on deals, enhancing their lives one bargain at a time. In her dedication to keeping viewers informed, she strategically schedules her Shopee Live sessions during peak traffic hours of 12PM and 12AM, ensuring they always stay up-to-date on the latest steals.

“I actively watch other Shopee Live segments when I’m not attending to my responsibilities as a full-time housewife, analysing communication styles and product introductions of fellow streamers. I take note of the questions viewers pose, ensuring that if I conduct a stream featuring similar products, I anticipate and prepare for their inquiries in advance. My insights benefit my viewers, and I believe it’s my responsibility to furnish them with trustworthy educational content,” Celeste concluded.

Indulge in Shopee’s Chinese New Year video and experience the enchanting journey of heritage and traditions, inspired by the essence of traditional New Year hampers. – https://youtu.be/K5ra_m6PZ0o?si=ynj4PKDfsM2RYMcE .

[1] An average of 18,000 viewers actively participate in each of Celeste’s Shopee Live sessions, conducted twice daily

[2] Shopee Live vouchers are available and refreshed at the start of each day, each user is eligible to one redemption a day

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Affiliates emerge as key players in fostering trust & connection among Malaysian users

KUALA LUMPUR, 9 February 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth, lending credibility to local sellers and brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience and wanting to connect with their customers through relatable stories and genuine experiences.”

The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform. Additionally, 87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging with the platform.

“Our affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important and impactful narratives and providing local sellers a platform to further flourish,” continued Soh.

Affiliates are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales.

Celeste Phuah explaining the importance of being authentic when conducting Shopee Live sessions

Celeste Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. “I always keep it real when talking about a brand’s product. I share my honest thoughts on its quality, and that’s how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they’re beneficial for the audience and reasonably priced.”

Celeste is one of the many affiliates that harnesses personalisation and authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, Celeste has facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.

Rita Zafran sharing her experiences and content examples as a Shopee Affiliate

Rita Zafran, a high-performing Shopee Affiliate, shared, “My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children’s lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience’s needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I’m currently using.”

Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content.

The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers.

Marrybrown Celebrates Achievements at Putra Brand Awards 2024

Marrybrown continuously striving to excel as leading QSR with outstanding achievement in the Restaurant and Fast-Food category. 

In recognition of its dedication and triumphs in the Quick Service Restaurant (QSR) domain, Malaysia’s most popular and largest homegrown Halal QSR, Marrybrown has been awarded the Bronze in the “Restaurant and Fast-Food Outlets” category at the Putra Aria Brand Awards 2024.

With a commendable legacy of 40 years in serving the nation something different, Marrybrown’s success at the Putra Aria Brand Awards underscores its enduring commitment to delivering exceptional value and culinary experiences. This recognition serves as a significant milestone, highlighting the dedication and innovation that have propelled Marrybrown to success in the fiercely competitive QSR landscape.

Daniel Chan, CEO of Marrybrown said, “We are truly honored to receive this prestigious award by Putra Aria Brand Awards, especially in the Restaurant & Fast-Food category, a recognition that reflects our commitment to delivering exceptional dining experiences. We want to express a heartfelt gratitude to our dedicated Memang Best Fans, employees, franchise partners, collaborators and the local media, for without their continuous support, Marrybrown would not have achieved this remarkable feat.”

As part of its latest seasonal menu, Marrybrown has introduced the Egg-stra Ong Meal, aligning with the festive Lunar New Year season. Malaysians can savour this delightful meal until 10 March 2024, featuring rich and creamy salted egg flavours and limited-time seafood additions, including the Egg-stra Ong Shrimp Burger, Pineapple Pie, Money Bag, and Pineapple Ong Fizz – designed to add an extra touch of prosperity.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

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