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Elevete Patisserie Presents Fleur De L’Amour: A Symphony of Romance for Valentine’s Day 2024

The Fleur De L'Amour is available for purchase at RM204 from now until 24th February 2024

KUALA LUMPUR, 9 FEBRUARY 2024 — Elevete Patisserie invites you to celebrate the season of love with our exquisite creation, Fleur De L’Amour. Crafted with passion and artistry, this indulgent treat captures the essence of romance and elegance, making it the perfect expression of love for your loved ones this Valentine’s Day.

The Fleur De L’Amour is available for purchase at RM204 from now until 24th February 2024. All Elevete Patisserie products are halal-certified.

Inspired by the timeless charm of Parisian patisseries, Fleur De L’Amour combines classic flavours with modern flair. At its heart lies a heart-shaped raspberry almond crumble base, delicately topped with a sweet and tangy jelly-like red berry coulis.

Encircling this delectable centrepiece is a velvety red berries infused mascarpone cream, surrounded by bite-sized red berries cream choux, adding layers of texture and taste to each bite. To further elevate your Valentine’s celebration, each Fleur De L’Amour is accompanied by an adorably sized bouquet of preserved roses.

“Our aim with Fleur De L’Amour was to create a culinary masterpiece that not only delights the taste buds but also speaks to the heart,” says Edwin Chan (aka Pak Win), Founder of Elevete Patisserie. “We wanted to offer our customers an experience that embodies the essence of romance and indulgence, making this Valentine’s Day truly unforgettable.”

Other Elevete Patisserie delicacies suitable for Valentine’s day is the Ispahan Macaron (Dream), priced at RM99.

Join us in celebrating love this Valentine’s Day with Elevete Patisserie’s delectable dessert offerings. Order yours today and make this occasion truly special.

The infamous Elevete Patisserie Assorted Macarons, priced at RM69 is also an option for your Valentine’s Day gifting idea

Availability

Carlsberg Malaysia Celebrates 3rd Consecutive Year of Platinum Accolades at Putra Brand Awards

Carlsberg Malaysia's Marketing Director Olga Pulyaeva (in red) with the marketing team

Continuing a Legacy of Excellence: A Testament to Consistent Consumer Trust

SHAH ALAM, 31 January 2024 – Carlsberg Malaysia proudly secured an impressive array of accolades at the prestigious Putra Brand Awards 2023, reaffirming its steadfast commitment to delivering exceptional brews for Malaysian beer, cider, and stout lovers.

Carlsberg, the brewer’s flagship brand, once again clinched the coveted Platinum Award – under the beverage-alcoholic category – for the third consecutive year. Notably, this marks the 14th consecutive win for Carlsberg. This recognition at the 14th edition of the Putra Brand Awards is a result of the votes cast by over 11,000 discerning Malaysian consumers, attesting to the exceptional appeal enjoyed by Carlsberg and its affiliated brands.

The Putra Brand Awards is an annual premier brand award launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with Malaysia’s Most Valuable Brands (MMVB). Measured by consumer preference growth, the organisation aims to recognise brands’ excellence within the marketing and advertising landscape.

1664 Blanc, the No. 1 French beer in Carlsberg Malaysia’s portfolio, also earned a well-deserved Silver Award. Further contributing to the accomplishments, both Connor’s Stout Porter and Somersby cider secured the Bronze Awards in the beverage-alcoholic category.

Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, expressed her elation at the company’s remarkable achievements at the Putra Brand Awards 2023. She stated, “We are honoured to celebrate our third consecutive Platinum Award for Carlsberg at the Putra Brand Awards. This recognition is a testament to our unwavering commitment to delivering exceptional and quality brews for discerning Malaysian consumers. It reflects our dedication to maintaining the highest standards of quality and innovation in the industry. It also reaffirms Carlsberg’s position as the preferred choice among consumers, showcasing the enduring trust and loyalty our brand enjoys. Our other wins also reflect
the diversity and excellence that define our brand portfolio, meeting the varied preferences of our consumers.”

In another impressive achievement, SKOL clinched the Bronze at the Putra Aria Brand Awards 2023 in the beverage-alcoholic category. The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to efficiently and inclusively serve the marketing fraternity by highlighting branding efforts across all segments.

“SKOL’s accomplishment adds to our journey of continuous improvement and solidifies our standing as a leader in the industry. Carlsberg Malaysia remains dedicated to raising the bar, as well as delivering outstanding beverages and engaging experiences for our valued consumers. These awards are a testament to our continued pursuit of excellence in the industry, and we are grateful for the ongoing support of our consumers,” concluded Pulyaeva.

For more updates and activities by Carlsberg Malaysia and its brands, log on to
https://carlsbergmalaysia.com.my/.

Minor International and POP MART unveil the 1st IP theme store in Thailand, marking a strategic milestone in the art toy culture

Thursday 08 February 2024 – Minor International’s retail business division, known as Minor Lifestyle, and the renowned art toy brand POP MART are thrilled to announce the successful launch of their first IP theme store in Thailand. This collaboration, initiated last year, has positioned the companies to drive the growth and influence of art toys in the country.

The first store, located at Central World and serving as the flagship, has witnessed exceptional success, capturing the hearts of fans and enthusiasts alike. Building on this phenomenon, the partners are gearing up to introduce the highly anticipated 1st Crybaby IP theme store at Central Ladprao, the number one lifestyle destination strategically situated in Northern Bangkok. This expansion is made possible through a strategic alliance with Central Pattana group, Thailand’s foremost and sophisticated retail property developer.

Crybaby’s popularity transcends borders, resonating not only for its inherent cuteness and unique character but also for the admiration it receives from the local Thai community. Created by a talented Thai artist being the one and only Thai artist in current collaboration with POPMART, Crybaby has emerged as a symbol of artistic and emotional excellence, captivating collectors both domestically and internationally.

The Crybaby IP theme store is a thoughtfully curated and designed retail space, not just solidifying the brand’s cultural presence but also cultivating a thriving art toys community in Thailand. Leveraging the combined strengths of Minor Lifestyle’s retail expertise and POP MART’s unparalleled IP development proficiency, this collaboration seeks to redefine standards in the art toy landscape.

The partnership emphasizes a steadfast commitment to enhancing brand culture through bespoke designs, offering an immersive experience for art toy enthusiasts, and fostering a vibrant sense of community. Minor International and POP MART are set to continue their expansion initiatives, further cultivating brand and IP love through innovative product launches, strategic marketing endeavors, and collaborative ventures.

As Minor International and POP MART continue to shape and elevate the art toy landscape in Thailand, this strategic collaboration symbolizes a shared vision for cultural enrichment, global expansion, and the elevation of art toys to new heights.

Shopee Affiliate Livestreamer Humanises Deal-hunting for Malaysians

Shopee Affiliate Livestreamer Celeste Phuah guiding viewers through the process of redeeming vouchers

KUALA LUMPUR, 9 February 2024 – Shopee Affiliate Livestreamer Celeste Phuah simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day[1]. Over the past six months, she facilitated the redemption of over six million discount vouchers[2] across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.

Understanding the needs of fellow shoppers and recognising the importance of bringing accessibility and convenience to all Malaysians, she curates a daily selection of 500 promotional products — five times more than the average Affiliate’s Shopping Bag. This ensures her viewers a seamless access to budget-friendly daily essentials as she guides them through the process of redeeming additional live vouchers through the Livestream Viewer Hub.

Shopee Affiliate Livestreamer Celeste Phuah addressing viewer’s query on additional vouchers

As an avid Shopee user, Celeste notes that the platform provides an abundance of exclusive deals and promotions tailored to deliver users a joyful experience that goes beyond just transactions. Through this, she carved her niche, providing fellow shoppers with a convenient solution. “I wanted to provide convenience for savvy spenders, where you can find a list of vouchers and daily essentials on promotion, with just one click,” Celeste explains. “Now, when my viewers ask ‘Celeste, what’s the hottest deal today?’, I can point them straight to the platform and guide them through the process of claiming it. With livestreaming, users can tune in, listen to the latest deals, and multitask simultaneously.”

Based on past user engagement and interactions, Celeste tailors her content to enhance buyer experience, recognising that many new users don’t know where to start to obtain exclusive deals and promotions offered by the platform. This limits their ability to fully capitalise on these savings. Coming across questions such as ‘How do I best stack shop vouchers with live vouchers?’ and ‘Are there additional live vouchers?’ Celeste, as a Key Opinion Leader on the platform, believes it’s her responsibility to actively educate users about the different types of vouchers and how to optimise their utilisation.

Through her livestreams, Celeste actively empowers the local community by sharing her findings on deals, enhancing their lives one bargain at a time. In her dedication to keeping viewers informed, she strategically schedules her Shopee Live sessions during peak traffic hours of 12PM and 12AM, ensuring they always stay up-to-date on the latest steals.

“I actively watch other Shopee Live segments when I’m not attending to my responsibilities as a full-time housewife, analysing communication styles and product introductions of fellow streamers. I take note of the questions viewers pose, ensuring that if I conduct a stream featuring similar products, I anticipate and prepare for their inquiries in advance. My insights benefit my viewers, and I believe it’s my responsibility to furnish them with trustworthy educational content,” Celeste concluded.

Indulge in Shopee’s Chinese New Year video and experience the enchanting journey of heritage and traditions, inspired by the essence of traditional New Year hampers. – https://youtu.be/K5ra_m6PZ0o?si=ynj4PKDfsM2RYMcE .

[1] An average of 18,000 viewers actively participate in each of Celeste’s Shopee Live sessions, conducted twice daily

[2] Shopee Live vouchers are available and refreshed at the start of each day, each user is eligible to one redemption a day

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Affiliates emerge as key players in fostering trust & connection among Malaysian users

KUALA LUMPUR, 9 February 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth, lending credibility to local sellers and brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience and wanting to connect with their customers through relatable stories and genuine experiences.”

The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform. Additionally, 87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging with the platform.

“Our affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important and impactful narratives and providing local sellers a platform to further flourish,” continued Soh.

Affiliates are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales.

Celeste Phuah explaining the importance of being authentic when conducting Shopee Live sessions

Celeste Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. “I always keep it real when talking about a brand’s product. I share my honest thoughts on its quality, and that’s how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they’re beneficial for the audience and reasonably priced.”

Celeste is one of the many affiliates that harnesses personalisation and authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, Celeste has facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.

Rita Zafran sharing her experiences and content examples as a Shopee Affiliate

Rita Zafran, a high-performing Shopee Affiliate, shared, “My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children’s lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience’s needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I’m currently using.”

Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content.

The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers.

Marrybrown Celebrates Achievements at Putra Brand Awards 2024

Marrybrown continuously striving to excel as leading QSR with outstanding achievement in the Restaurant and Fast-Food category. 

In recognition of its dedication and triumphs in the Quick Service Restaurant (QSR) domain, Malaysia’s most popular and largest homegrown Halal QSR, Marrybrown has been awarded the Bronze in the “Restaurant and Fast-Food Outlets” category at the Putra Aria Brand Awards 2024.

With a commendable legacy of 40 years in serving the nation something different, Marrybrown’s success at the Putra Aria Brand Awards underscores its enduring commitment to delivering exceptional value and culinary experiences. This recognition serves as a significant milestone, highlighting the dedication and innovation that have propelled Marrybrown to success in the fiercely competitive QSR landscape.

Daniel Chan, CEO of Marrybrown said, “We are truly honored to receive this prestigious award by Putra Aria Brand Awards, especially in the Restaurant & Fast-Food category, a recognition that reflects our commitment to delivering exceptional dining experiences. We want to express a heartfelt gratitude to our dedicated Memang Best Fans, employees, franchise partners, collaborators and the local media, for without their continuous support, Marrybrown would not have achieved this remarkable feat.”

As part of its latest seasonal menu, Marrybrown has introduced the Egg-stra Ong Meal, aligning with the festive Lunar New Year season. Malaysians can savour this delightful meal until 10 March 2024, featuring rich and creamy salted egg flavours and limited-time seafood additions, including the Egg-stra Ong Shrimp Burger, Pineapple Pie, Money Bag, and Pineapple Ong Fizz – designed to add an extra touch of prosperity.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

Introducing Food Waste Hub website: Unveiling Thai innovations to transform ‘Food Waste’ into ‘Business-ready Ideas’

Wednesday 07 February 2024 – Addressing the global issue of food waste, the National Research Council of Thailand (NRCT) under the Ministry of Higher Education, Science, Research, and Innovation, with support from Dow Thailand, has launched www.FoodWasteHub.com. This website showcases Thai researchers’ innovations to optimize food waste management, particularly catering to Small and Medium Enterprises (SMEs) and startups seeking commercially viable applications. The platform aims to reduce food waste, separate organic waste from recyclables, and support Thailand’s Bio-Circular-Green (BCG) policy.

Globally, one-third of all food produced goes to waste[ Information from the Food and Agriculture Organization of the United Nations (FAO)], posing significant health and environmental challenges. Thailand is no exception, with food waste constituting 64% of the total waste generated[ foodwaste – TDRI: Thailand Development Research Institute]. This alarming statistic highlights the need for effective solutions as very little food waste is being utilized. The lack of effective sorting before disposal results in organic matter contaminating other waste streams, preventing recyclable materials like plastic from being properly recycled.

Recognizing the importance of waste management, NRCT and Dow have collaborated to promote waste separation through innovation. The recent partnership includes the launch of www.FoodWasteHub.com, which encourages waste management based on the circular economy concept. This initiative intends to reduce food waste by utilizing food scraps before decomposition, minimizing contamination with recyclable materials, and consequently decreasing overall waste and increasing recycling rates.

The development of the website not only presents an online platform for disseminating information on research funded by NRCT or project prototypes but also offers a new avenue for those interested in establishing businesses and incorporating research into commercial applications.

During the press conference unveiling www.FoodWasteHub.com at the True Digital Park, demonstrations of food waste management innovations were presented to the media, SMEs, startups, and interested individuals. This allowed them to witness a portion of the research on the website. Additionally, all participating researchers received certificates of appreciation for contributing to the public benefit by allowing the publication of their works.

Dr. Wiparat Dee-ong, Executive Director of NRCT, emphasized the significance of the Food Waste Hub, stating, “This project is a good example of applying scientific and technological innovations in daily life. We hope the Food Waste Hub will be a starting point for transforming waste management in Thailand. We are delighted to collaborate with Dow in developing the website as a source of information and ideas to promote the beneficial use of food waste in Thailand and foster innovations that benefit everyone.”

In addition to the website launch, Dow has partnered with NRCT to support one of the research projects, promoting the use of leftover soybean pulp from tofu production to produce Okara flour. This flour serves as a versatile alternative to wheat flour in various bakery. It is protein-rich, high in dietary fiber, and gluten-free, addressing the needs of those with gluten allergies. Okara flour has been used at the Ray Bakery, operated by the Father Ray Foundation in Pattaya.

“Dow is committed to protecting the climate, transforming the waste, and closing the loop by promoting circular economy principles. Separating food waste and utilizing it before decomposition reduces greenhouse gases, a major contributor to global warming, and also decreases contamination of food waste with other types of waste, particularly plastics, ultimately making them more recyclable. These Thai innovations have the potential to not only benefit the environment but also pave the way for new businesses, bringing comprehensive economic and social benefits,” added Ekkasit Lakkananithiphan, Commercial and Carbon Business Development Director of Dow Thailand.

In addition to Okara flour, many other interesting Thai researches are ready for practical use, which you can explore further on the www.FoodWasteHub.com. website today.

Nu Year, Nu Store, Nu Twists! Rollti Unveils Flagship Outlet in Nu Sentral, Kuala Lumpur, Welcomes Amber Chia as Brand Ambassador

From L-R_ Keith Loh [CEO of Rollti], Pak Saiful [COO of Rollti], Amber Chia [Ambassador of Rollti], Frederick Chan [Director of Rollti]

Building on the success of their first store, Rollti promises Malaysians the same great flavours with exciting new twists to come.

KUALA LUMPUR, 6 FEBRUARY 2024 – Today, Rollti, the local brand renowned for its innovative take on Malaysia’s beloved Roti Canai, proudly announced the grand opening of its new, flagship outlet located on the Lot 39, Lower Ground floor of Nu Sentral, Kuala Lumpur. As the brand’s flagship outlet, the momentous occasion was celebrated in conjunction with Chinese New Year, featuring a lively lion dance, traditional outlet blessing, and an official ribbon-cutting ceremony in the presence of VIPs, stakeholders, members of the media and the public.

Gracing the launch was also the brand’s newly appointed ambassador, renowned celebrity Amber Chia. The event, fittingly timed with the joyous festivities of Chinese New Year, encapsulated the fusion of tradition and modernity that Rollti strives to embody. The launch of the new outlet is followed by a special Buy 1 Free 1 launch promo from the 6th to 29th February and a chance to win prizes from the Wheel of Fortune with a minimum spend of RM25.

Rollti new flagship outlet at Nu Sentral

Keith Loh, CEO of Rollti, shared, “Rollti started as a vision to reinvent Roti Canai, and with the overwhelming response to our first outlet in Starling Mall, Damansara, we knew it was time to take a bold step forward. Our new outlet in Nu Sentral is not just a testament to our success but also a commitment to bringing our unique take on Roti Canai to a broader audience. We are thrilled to expand our footprint and this moment signifies not just the growth of Rollti but also our commitment to redefining the Roti Canai experience for a global audience.

The making of Rollti Chicken Chill La Grill La

He also expressed gratitude to the patrons, “We are thankful to our customers who have embraced the Rollti experience. The overwhelming response has fueled our passion to continually innovate and deliver the best to our patrons. We are confident that Rollti will
continue to be a beacon for Malaysian culinary pride, delighting taste buds and creating
memorable dining experiences.”

The first outlet in Starling Mall, Damansara, has been a resounding success since its inception, with over 30,000 wraps served to Malaysians to date. Their innovative approach to culinary including an automated roti canai pressing system and drinks station, has contributed to their success, laying a strong foundation for Rollti’s expansion and its ambition to become the leading fast-casual dining chain.

Amber Chia, the newly appointed brand ambassador, joined the celebrations with a Meet & Greet session, interacting with fans and expressing her excitement about being part of the Rollti family.

“As a proud Malaysian, I am delighted to represent a brand that not only embraces our rich culinary heritage but also adds an innovative touch to it. Rollti’s commitment to delivering quality, uniqueness, and a modern twist to the classic Roti Canai is truly commendable,” shared Amber Chia.

With more locations slated for opening in the pipeline, Malaysians can definitely look forward to a host of exciting and new twists from Rollti. For more on this and Rollti, visit the Rollti Official Website.

Pos Malaysia Strengthens Anti-Scam Measures Through Collaboration with PDRM

IPOH, 5 February 2024 – Pos Malaysia Berhad (“Pos Malaysia” or “the Group”), the national post and parcel service provider, is intensifying its commitment to combat ‘scams’ by collaborating with the Royal Malaysian Police’s (PDRM) Perak Commercial Crime Investigation Department (CCID). In a recent initiative, Pos Malaysia held an anti-scam awareness talk for its frontline employees and customers at its General Post Office in Ipoh. The session, conducted by PDRM Perak’s CCID, aimed to equip all with the latest insights into scam tactics that exploit the highly trusted Pos Malaysia brand.

This proactive approach is part of Pos Malaysia’s ongoing efforts to address the rise in scams, which has seen an alarming increase in scammers impersonating Pos Malaysia representatives. The strategic collaboration with PDRM is part of a nationwide anti-scam campaign, focused on raising public awareness about scam tactics involving logistics companies, particularly Pos Malaysia.

Pos Malaysia, in collaboration with PDRM, is set to kick off a groundbreaking campaign in March, dedicated to raising awareness through engaging activities in Perak’s residential areas, kampungs, and business districts. This strategic initiative marks the beginning of a nationwide effort, with plans for expansion to other states in the near future. The campaign will include the distribution of informational flyers (admail), placement of buntings and posters at post offices, and the release of educational videos on social media. This initiative will pave the way for a comprehensive nationwide campaign later in the year, amplifying the reach of awareness efforts to other states.

DSP Suresh Kumar A/L Muniandy from the Perak CCID provided Pos Malaysia employees with valuable insights into identifying dubious calls, emails, texts and social media posts. Armed with this knowledge, employees are empowered to counsel customers and extend the awareness to their own networks, contributing to the collective effort against parcel scams.

Charles Brewer, Group Chief Executive Officer of Pos Malaysia emphasised the importance of public vigilance, stating, “Pos Malaysia urges the public to verify any payment requests by contacting our customer service at 1300-300-300 directly, or visit our website www.pos.com.my.  Our collaboration with PDRM signifies our commitment to educating our employees and the public on identifying and avoiding parcel scams.”

“At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. It remains our responsibility as a trusted national institution to safeguard our customers against scams, and reinforce our dedication to integrity, transparency and reliability,” he added.

Highlighting the tactics used by scammers, DSP Suresh Kumar remarked, “Scammers are getting more sophisticated, employing tactics such as sending fake text messages purporting to be from Pos Malaysia, requesting additional fees or personal information for parcel delivery. Through strengthened collaboration between PDRM and Pos Malaysia, we aim to effectively curb the rise of scams. The public should remain vigilant and promptly report any suspicious calls or text messages to PDRM.”

Individuals who encounter scams are encouraged to contact the National Scam Response Centre hotline at 997 or lodge a report at the nearest police station.

KPN, i-City to foster unity through Festival Perpaduan Etnik

Unity Walk and Largest Fireworks Display at i-City this Chinese New Year

February 6, 2024, i-City: The Ministry of National Unity (KPN) is set to organise a Festival Perpaduan Etnik at i-City on February 17 and 18, 2024, in conjunction with Chinese New Year.

The event is aimed at fostering ethnic unity in Malaysia in line with the concept of Malaysia MADANI.

Two main events scheduled alongside this festival would be a spectacular fireworks display, reflecting the aspirations of the Malaysians on February 17 (8pm) and a Unity Walk on February 18 (7am).

According to i-City Director Monica Ong, the event will also feature activities such as
self-defence demonstrations, fashion shows, outdoor cinema and cultural performances.

“Festival Perpaduan Etnik is part of the one-month-long celebration in i-City in conjunction with Chinese New Year. During this period, visitors will enjoy the sights and sounds of the festive atmosphere and at the same time, explore the new rides and attractions such as Digital Sports Arena, Immersive Winterland and Race Karting among others.

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