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Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

By
Tan Heng Hong
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Martijn van Keulen, Managing Director of HEINEKEN Malaysia at the launch of Tiger Town

The brand transforms Piazza, Pavilion Bukit Jalil with four days of festive activities, live performances, and exclusive collaborations.

KUALA LUMPUR, 10th January 2025 – Tiger Beer welcomed the Year of the Snake in bold style with the launch of its ‘Together We Roar’ campaign last night at Pavilion Bukit Jalil. The event set the tone for a festive season of courage, and celebration with a vibrant lineup of experiences that will run until January 12th, 2025. 

Tang Ping performers at Tiger Town

The atmosphere at Piazza, Pavilion Bukit Jalil was one of pure excitement as consumers brought their pack to ‘Tiger Town’. At this festive hub, visitors can enjoy live performances, curated in partnership with Tǎng Píng, the popular Live Cafe Bar, alongside immersive experiences that include music including performances by popular artists 3P and Jeryl Lee, crafts, and interactive activities to elevate the festive spirit.

 

Guests trying out the ‘Together, We Roar’ activity at Tiger Town

Here, attendees were able to put their teamwork to the test with a series of activities to get their hands on exclusive Tiger merchandise and uncage their inner courage together with their pack. 

Martijn van Keulen, Managing Director of HEINEKEN Malaysia delivering his speech at the media launch dinner

“Each year, Tiger celebrates the courageous journey of progress and connection, recognising that the support of fellow tigers makes every milestone significant,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. “This year, we are proud to offer experiences that honour these connections and inspire our consumers to celebrate those who uplift them along the way. We cannot wait to see how everyone roars together in the Year of the Snake.” 

(L ro R): HEINEKEN Malaysia Management Team. Renuka Indrarajah, Corporate Affairs & Legal Director; Frank Gan, National Sales Manager; Willemijn Sneep, Marketing Director; Martijn van Keulen, Managing Director; Karsten Folkerts, Finance Director; Victoria Ang, People Function Director; Niko Van Cauwenberge, Supply Chain Director; Luke Kakol, Digital & Technology Director

Tiger x atmos x ButNotReally Streetwear Collaboration

The exclusive ButNotReally x atmos x Tiger limited-edition streetwear collection

Adding to the excitement, Tiger unveiled the exclusive Tiger x atmos x ButNotReally collection, and members of the media were treated to an exclusive preview of what is in store for consumers. 

The exclusive ButNotReally x atmos x Tiger limited-edition streetwear collection

The streetwear collaboration celebrates the shared journey of brands that defied the odds. Born on the streets of Asia in 1932, Tiger Beer built its reputation for bold refreshing lagers by breaking boundaries, while atmos, with its roots in Tokyo’s Ura-Harajuku backstreets, emerged as a global streetwear champion. ButNotReally is a homegrown brand that embodies the spirit of creativity, freedom, and innovation. Together, this partnership blends heritage with transformation, creating a collection that honours their bold roots while pushing the future of fashion forward. The limited-edition pieces are now available for purchase at participating atmos stores (Sunway Pyramid, Mid Valley Megamall, and Genting Sky Avenue).  

Tiger CNY 2025 Digital Activation 

Tiger invites consumers to join in on the digital activation by using Tiger’s ‘Add Yours’ template on Instagram Stories to post pictures of themselves and their crew over the years, reflecting on their shared progress and journey. By tagging @tigerbeermy on Instagram, participants stand to win an exclusive NFC pendant from Zero Degrees, which contains these photos, allowing them to carry these special moments with their pack wherever they go. Founded in 2020, Zero Degrees Jewelry has redefined urban and hip-hop jewelry in Kuala Lumpur with out of this world custom pieces, ready-to-wear collections.

For more information on the activation and promotions, head to tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook for more updates. All promotions are subject to T&Cs and available while stocks last. 

Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

City Square Mall Welcomes the Year of the Snake with Joyful Moments, Shopping Rewards, and Festive Events

By
Tan Heng Hong
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Ignite the festive spirit and indulge in a season of abundance and good fortune with an exciting Floral Prosperity Market, Lion Dance and more! 

3 JANUARY, 2025 — City Square Mall is thrilled to announce that its Asset Enhancement Initiative (AEI) is nearing completion and welcomes all to shop and dine as usual. From 3 January to 9 February 2025, the mall will be transformed into a vibrant haven where you can look forward to festive performances and events to usher in the prosperous Year of the Snake!

For those looking to enjoy a reunion meal, City Square Mall offers a fantastic range of Chinese cuisine. Indulge in signature dishes at Dian Xiao Er (#03-37), savor the beloved savoury soup dumplings at Din Tai Fung (#01-10), or gather around for a hearty hotpot at Hi Hot Pot (#B2-01). If you are in the mood for local favorites, Kok Sen Restaurant (#04-31) and Wok Master (#02-51) have something for everyone. For a taste of authentic Hunan flavours, visit Nong Geng Ji Hunan Home-Style Cuisine (#04-35). With the festive season in full swing, we encourage you to make a reservation in advance to ensure a seamless dining experience.

Huat! A Fair 

Date: 3 January to 26 January 2025

Time: 11am to 9pm

Venue: Basement 1 Fountain Square

City Square Mall will be partnering with NTUC FairPrice to organise a Chinese New Year shopping fair featuring a wide array of festive goodies and necessities. To welcome the arrival of Spring, Basement 1 Fountain Square will be adorned with beautiful floral displays. The colourful blooms will usher in a season of renewal, enhancing the vibrant and festive atmosphere of the mall’s Chinese New Year celebrations.

Unlock Blessings with Fengshui by Master Mark Tan

Date: 11 & 18 January 2025

Time: 2pm to 3pm

Venue: Level 4

Maximise your potential and wealth for the new year with valuable insights and auspicious tips from renowned Fengshui expert Master Mark Tan of Way Fengshui Group. A third-generation leader in the Fengshui industry, Master Mark combines ancient wisdom with modern techniques to help individuals and businesses thrive. Join him for an enlightening session on how fengshui can enhance prosperity, harmony, and good fortune during the Lunar New Year.

Fun and Festivities at Level 4

At the newly-opened Level 4, a variety of exciting events await you this January! Simply spend a minimum of $10 in a single receipt to take part in these engaging activities. From traditional Chinese calligraphy to creating your very own Fu Dai, there is something for everyone to enjoy, making it a perfect opportunity to immerse yourself in the festivities while unleashing your creativity!

Ink of Blessings Giveaway

Date: 11 & 18 January 2025

Time: 7pm to 8pm

Celebrate tradition and artistry with this unique Chinese Calligraphy Giveaway! Stand a chance to take home hand-brushed festive blessings and infuse your celebrations with wishes for success, prosperity, and happiness, adding a special cultural touch to the festivities!

Bag More Prosperity
Date: 12 & 19 January 2025
Time: 2pm to 4pm

Stitch your very own Fu Dai, a traditional Chinese good luck charm that symbolises prosperity, happiness and success for the new year. This 15cm by 19cm decorative pouch can be personalised with your own creative touch, making it the perfect way to invite good fortune and blessings into your life. Whether displayed in your home or gifted to loved ones, your handmade Fu Dai will carry meaningful wishes for a prosperous year ahead.

*Slots are on a first-come, first-served basis. Limited to 30 pax per session only.

Zodiac Forecast Display

Date: 3 January to 9 February 2025

Find out what the year holds for you with a Zodiac Forecast Display presented by Way Fengshui Group. This insightful display will offer a detailed look at your Chinese zodiac, revealing the unique opportunities each sign can expect in the year ahead.

Leap to Great Fortune

Date: 4 February 2025

Time: 12pm

Venue: Level 1 City Green Park

Be sure not to miss the exhilarating Lion high-pole dance performance that features dynamic and vibrant movements of the lion dancers which is deeply rooted in Chinese culture. The lion is revered for their ability to bring prosperity and protection. The dancers will showcase their agility and coordination with acrobatic feats and impressive high-pole manoeuvres for a show-stopping experience. It is a must-see spectacle that celebrates the spirit of Chinese New Year, blending tradition, artistry, and entertainment for all to enjoy.

Usher in Abundant Prosperity and Rewards

Celebrate the festive season with exclusive rewards at City Square Mall, where festive cheer and exciting promotions await you! Be sure to head down to the mall during this period to enjoy these limited-time rewards.

Spend $58 to redeem a $5* CDL E-Voucher.

Limited to the first 1,000 redemptions, 1 redemption per shopper per day.

*Can only be used at Kok Sen Restaurant, Chickita, Nong Geng Ji Hunan Home-Style Cuisine, Jack’s Place and Chef Vo Quoc Vietnamese Cuisines.

Enjoy festive rewards when you shop at City Square Mall during the festive period! Spend $68 and redeem a set of 6-piece red packets. These exclusive red packets are crafted from environmentally-friendly paper, reflecting City Square Mall’s commitment as Singapore’s first eco-mall dedicated to sustainability and eco-conscious practices.

Maximum of 3 combined receipts. Limited to the first 3,000 redemptions.

Redeem a collectible Snoopy Rooftop Set (U.P. $34.90) when you spend a minimum of $108/$188*.

Maximum of 3 combined receipts. Limited to the first 200 redemptions, 1 redemption per shopper per day.

Elevate your festive dining experience with an exclusive Prosperity Lohei Set (33cm plate and 2 pairs of chopsticks), designed to bring good fortune to your family, when you spend $168/$238*.

Limited to the first 1,500 redemptions, 1 redemption per shopper per day.

*If inclusive of receipts from Don Don Donki, Lifescan Medical & Wellness, Lifescan Imaging, Minmed Clinic, NTUC FairPrice, Q&M Medical & Dental and/or schools.

Spend $188/$268* to redeem a $10 CDL E-Voucher where City Developments Limited will also donate $10 to the President Challenge on your behalf.

Maximum of 3 combined receipts. Limited to the first 5,000 redemptions, 1 redemption per shopper per day.

*If inclusive of receipts from Don Don Donki, Lifescan Medical & Wellness, Lifescan Imaging, Minmed Clinic, NTUC FairPrice, Q&M Medical & Dental and/or schools.

Celebrate a season of abundance, joy, and togetherness at City Square Mall! Whether you are picking up festive treats, enjoying a reunion with loved ones over a delicious meal, or bonding with them in fun-filled activities, there is something for everyone to enjoy. Join City Square Mall and create unforgettable memories with your loved ones this Chinese New Year.

For more details on the promotions and activities, visit www.citysquaremall.com.sg or check out City Square Mall’s Facebook or Instagram page.

Thai drinks maker General Beverage does not sell alcoholic drinks in China

By
Tan Heng Hong
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General Beverage Co Ltd, a leading Thai drinks maker, has clarified on its if溢福 brand‘s Chinese Weibo account that it does not produce or sell any alcoholic beverages in China. While the company did not explicitly state the reason for the announcement, it appears that a Chinese company has launched alcoholic drinks using the “IF” brand.

Image credit: Minimeinsights.com

The IF branded alcoholic drink (Coconut Fresh Wine, Lemon Fresh Wine, and Cherry Fresh Wine) utilises a logo similar to General Beverage’s IF brand, potentially causing consumer confusion. In China, General Beverage sells only juices, tea drinks, oat milk and foods under the if溢福 brand.

Get your Lee Kum Kee Chinese New Year gift boxes for your loved ones

By
Tan Heng Hong
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Lee Kum Kee is offering Classic and Premium Chinese New Year gift boxes as meaningful and practical gift for your loved ones.

Lee Kum Kee Premium Gift Box [RM88]

  • 1 x Premium Brand Oyster Sauce 510g
  • 1 x Pure Sesame Oil 207ml
  • 1 x Golden Dried Scallop Sauce 220g
  • 1 x Hoisin Sauce 240g
  • 1 x Ginseng Flavoured Chicken Soup Base 90g
  • 1 x Pickled Mustard Leaf Fish Flavoured Soup Base 90g
  • 1 x Seasoned Soy Sauce for Seafood 410ml

Lee Kum Kee Classic Gift Box [RM38]

  • 1 x Pure Sesame Oil 207ml
  • 1 x KUM Light Soy Sauce 250ml
  • 1 x Oriental BBQ Sauce 240g
  • 1 x Chilli Bean Sauce (Toban Djan) 226g
  • 1 x Ginseng Flavoured Chicken Soup Base 90g
  • 1 x Pickled Mustard Leaf Fish Flavoured Soup Base 90g
  • 1 x Premium Brand Oyster Sauce 255g

Consumers can get a chance to win cash totalling up to RM88,000 this Chinese New Year!

  1. Purchase any Lee Kum Kee products worth RM18 (Retail/E-commerce).
  2. Take a photo or screenshot of receipt.
  3. Scan the QR code or submit a clear photo of the completed receipt to 010-505 3358.
  4. The contest ends on 23:59:59, 29/01/2025
  5. Each Receipt is ONLY eligible to one (1) entry via WhatsApp.
  6. Click here for the terms and conditions.

Get your Lee Kum Kee sauces now at Shopee.

Nepresso Celebrates Renewal And Prosperity With An Unforgettable Taste For New Beginnings This Lunar New Year

By
Tan Heng Hong
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The festive lineup introduces revitalising coffee capsules, indulgent recipes, and auspicious accessories to honour traditions

KUALA LUMPUR, 9 JAN 2025 – Nespresso welcomes the Lunar New Year (LNY) with Unforgettable Taste for New Beginnings, a campaign that draws inspiration from the artistry of the traditional lucky knot and the symbolism of the Year of the Wood Snake. The lucky knot takes centre stage in the campaign’s imagery and collection designs, symbolising wisdom, connection, and renewal. From intricate motifs woven into refined visuals to exquisitely crafted coffee recipes and thoughtfully designed accessories, the collection embodies the season’s spirit of prosperity and new beginnings with Nespresso’s signature sophistication.

At the heart of the collection is a new limited-edition Vertuo Ginseng Delight, a smooth yet invigorating coffee crafted to awaken the senses and embodies vitality. This double espresso blend is enhanced with the gentle sweetness of caramel and the delicate complexity of ginseng extract, offering a revitalising and versatile character. Perfect for moments of quiet reflection or joyful reunions, this hero coffee captures the spirit of the LNY with its balance of flavour and symbolism.

Discover the Ginseng Delight in the Vertuo Discovery Assortment (RM260.50), a 6-sleeve selection featuring Altissio, Colombia, Melozio, Peanut & Roasted Sesame Flavour and Almond Croissant Flavour coffees, offering a variety of flavours to suit every palate. For those using Original machines, the 8-sleeve Original Discovery Assortment (RM239) features Arpeggio, Napoli, Volluto, Shanghai Lungo, Istanbul Espresso, Venezia, and festive blends like Peanut & Roasted Sesame Flavour and Almond Croissant Flavour. These curated packs promise a diverse and indulgent coffee experience, perfect for gatherings and gifting this LNY.

The LNY collection also features a selection of accessories and rewards infused with cultural charm and thoughtful design. Vibrant LNY red packets adorned with the Nespresso snake lucky knot motif, alongside the limited-edition LNY Lume Gran Lungo Mugs (RM128) and LNY Foldable Tote Bag (available as a gift with purchase), add a touch of elegance and practicality to the festivities.

For a truly elevated coffee ritual, Nespresso offers two exclusive gifting boxes. The Original LNY Gifting Box (RM186) includes the limited-edition mug set, a Cappuccino Kit featuring a cocoa shaker and stencil set, red packets, and two beloved blends: Shanghai Lungo and Napoli. For coffee enthusiasts using Vertuo machines, the Vertuo LNY Gifting Box (RM210.50) features the limited-edition mug set, the Cappuccino Kit with a cocoa shaker and stencil set, red packets, the Ginseng Delight, and Melozio coffees. These curated sets beautifully combine tradition, style, and exceptional flavours, making them ideal for gifting or enhancing personal celebrations.

Complete your festive coffee experience with exclusive machine offers. The sleek Essenza Mini & Aeroccino 3 Milk Frother Bundle and the vibrant Vertuo Pop Spicy Red machine combine design and functionality for café-quality brewing at home. Priced at 28% off, these offers and so much more are available for a limited time, making this the perfect moment to start a new coffee ritual and celebrate the richness of LNY with Nespresso.

Celebrate with Indulgent Recipes

The Unforgettable Taste for New Beginnings campaign brings curated coffee blends to life with exclusive recipes that marry modern flavours and traditional symbolism.

Spring Garden

Spring Garden, with its caramel macchiato base, showcases the floral and fruity elegance of Ginseng Delight. Infused with milk, rose petals, and dried cranberries, this recipe reflects the themes of renewal and prosperity central to Lunar New Year celebrations.

Double Vigor

Double Vigour combines bright citrus notes from orange and apple with the smooth, full-bodied character of Vertuo’s Stormio Go. Enhanced by the sweetness of longan honey, this vibrant recipe symbolises peace, success, and sweetness for the year ahead. In Mandarin, the word for apple, “ping guo” (蘋), is a homophone for “ping” (平), meaning peace and safety, while “chéng” (橙), the word for orange, mirrors “chéng” (成), symbolising success. Each recipe is easy to recreate at home and is available at nespresso.com/lunar-new-year.

The Nespresso’s Unforgettable Taste for New Beginnings Collection launches online and in Nespresso boutiques from 8 Jan 2025 and will be available for a limited time.

For more information, please visit http://www.nespresso.com/my, or follow our social media pages on Instagram @nespresso, and Facebook @Nespresso.my. Our toll-free Customer Careline at 1800 80 7001 also operates every day from 08:00 to 22:00.

 

New Year, New Flavour: Indulge in the Limited-Edition Love Letters Mocha at Julie’s Love and Joy Carnival

By
Tan Heng Hong
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Brand ambassadors at the Rolls of Gold and Fortune photo booth, showcasing the range of Julie’s Love Letters and free gifts up for grabs.

Join this Chinese New Year roadshow at Sunway Velocity from now until 12 January, exciting activities and gifts awaits!

Kuala Lumpur, 9 January 2025 – Julie’s annual Chinese New Year roadshow slithers back for its third year, celebrating the Year of the Snake with festive joy and cheer! The five-day roadshow called the Love and Joy Carnival will take place from 8 to 12 January at V Boulevard, Sunway Velocity Mall. Running from 10am to 10pm, it offers visitors plenty of time to shop for Chinese New Year treats and get a head start on their festive preparations.

The not to be missed the limited edition Love Letters Mocha exclusively created for this Chinese New Year celebration!

Highlighting the carnival is the new Julie’s Love Letters flavour—the limited-edition Mocha, created exclusively for this festive season. The Love Letters Mocha perfectly blends the taste of roasted coffee beans with rich velvety chocolate combined with the crunchy wafer roll. This is a treat you would want to savour and share with family and friends!

“Love Letters have always been more than just a festive snack—they hold a special place in the hearts of many, symbolising warmth, togetherness, and cherished memories during Chinese New Year. At Julie’s Biscuits, we are proud to continue this tradition with our Love and Joy Carnival, a celebration designed to bring families closer while embracing the joy of the season. This year, we are thrilled to unveil our limited-edition Love Letters Mocha, offering a delightful twist on a classic favourite. It’s our hope that this event becomes a memorable way for families to connect, relive fond moments, and share the love and joy of these iconic treats with the next generation,” shares Tzy Horng Sai, Director of Julie’s Biscuits.

Visitors at the Love and Joy Carnival can look forward to a host of fun-filled activities designed to create lasting memories for all. Multiple photo booths including the Huat Air Balloons booth, featuring colourful hot air balloons and the Rolls of Gold and Fortune booth, showcasing a gold ingot, symbolising prosperity is available for picture-perfect moments with loved ones. Families with young children can enjoy getting creative at the free colouring booth, while everyone can join in the excitement of a friendly game of tic-tac-toe.

Exciting gifts with purchases await, only at Julies Love & Joy Carnival.

For those hoping to purchase some Julie’s goodies are in for a treat as the brand has prepared exclusive gifts with purchases, available only at the event. Shoppers can get their hands on the stylish multipurpose Huat-Huat Porter, perfect for gifting, shopping, storage, or even as a pet carrier. For every RM100 spent at the event, shoppers will receive one bag. Additionally, those who purchase four tubs of Love Letters in any flavour will receive the Julie’s Fortune Glassware, perfect for storing leftover food during the celebrations.

In the spirit of celebration, Julie’s is also giving away plenty of other gifts to anyone who makes at least one purchase at the event. Customers get to take home freebies like Love Letters samples and exclusively designed angpao packets. To top it all off, shoppers will also receive a special bookmark inscribed with blessings to welcome a prosperous and joyful Chinese New Year.

Alongside the iconic Love Letters Wafer Roll, visitors at the roadshow can discover the brand’s Love Letters Wafer Cubes in irresistible Chocolate Hazelnut and Peanut Butter flavours. These bite-sized delights come in convenient resealable zipper bags, making them perfect for sharing with guests or enjoying on the go.

So, what are you waiting for? Kickstart your festive planning, grab exciting deals at the carnival, and bring your family and friends along for the fun! The Julie’s Love Letters range also includes the three classic flavours such as chocolate, strawberry, and vanilla. All the Love Letters flavours including the Love Letters Mocha are available for purchase online from Julie’s official flagship store on Shopee and Lazada.

For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

THAIFEX – HOREC Asia Returns with Second Edition in March 2025: A Spotlight of Sustainability and Innovation Driving Asia’s Rise in The Global HoReCa Industry

By
Tan Heng Hong
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Hosted in Thailand, the epicentre of Asia’s booming HoReCa sector – this year’s trade show unveils world-class innovations to tackle global challenges for sustainable growth.

Highlights include:

  • THAIFEX – HOREC Asia 2025 is expected to receive 20,000+ trade visitors and host up to 500 top buyers from Asia for dealmaking in Southeast Asia
  • Thailand is a regional powerhouse and strategic hub for hospitality with a market size that is projected to grow from 1.4 billion USD to 1.9 billion USD by 2029
  • THAIFEX – HOREC Xperiential Zone will preview product innovations that are transforming Southeast Asia’s landscape, alongside live workshops and culinary demonstrations for trade visitors

9 January 2025, Bangkok, Thailand — THAIFEX – HOREC Asia 2025, one of the most influential hotel, restaurant and catering (HoReCa) gatherings in Southeast Asia, is set to take place from 5 – 7 March 2025 at IMPACT, Muang Thong Thani, Bangkok, Thailand. Organised by the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand, the Thai Chamber of Commerce (TCC) and Koelnmesse, the event will bring the region’s biggest players to showcase the latest innovations shaping the future of the industry. 

Forging Partnerships & Dealmaking 

The event will feature 400+ brands from over 23 countries and regions, drawing 20,000+ global trade visitors. It’s a prime platform for networking with industry leaders, emerging players and key decision-makers. Visitors can also access industry conferences comprising of panel discussions by global thought-leaders at the THAIFEX – HOREC Academy, and join networking opportunities through a specially-invited buyers programme, set to host up to 500 top buyers for dealmaking in Southeast Asia. 

The programme has seen promising results from the inaugural THAIFEX – HOREC Asia last year which attracted the largest congregation of more than 390 buyers invited from 24 countries and regions, with the total trade value estimated to be more than 100 million USD. 

Asia: The New Epicentre of Global Growth

By 2040, Asia is expected to account for over 50% of the world’s GDP[1], with Thailand emerging as a major contributor to regional trade with its unique strategic advantages. Within the HoReCa sector, Thailand is a regional powerhouse and strategic hub with a market size that is projected to grow from 1.4 billion USD in 2024 to 1.9 billion USD by 2029[2]. Across markets in Southeast Asia, the Average Daily Rates (ADRs) in hotels are soaring over 20 percent above pre-pandemic levels[3], driven by a revival in leisure tourism.

“Our deep understanding of the HoReCa landscape allows us to create experiences that not only reflect industry trends but also drive meaningful business outcomes. Thailand, as a strategic location within Southeast Asia, offers an expansive domestic market coupled with cost competitiveness and sustained high growth potential, making it an ideal destination for a world-class trade show and gateway for businesses to leverage Thailand’s position as a regional leader in hospitality,” said Mathias Kuepper, Managing Director and VP Asia-Pacific at Koelnmesse.

Unveiling Global Trends at THAIFEX – HOREC Asia 2025

Themed ‘’Shaping the Future of HoReCa’’, THAIFEX – HOREC Asia 2025 will address the most pressing challenges and opportunities facing the industry today such as:

  • Sustainability: As sustainability rides high on the forefront of global priorities, the tradeshow will spotlight eco-friendly solutions, including resource-efficient innovations, sustainable sourcing, and zero-waste initiatives for hotels, restaurants, and catering businesses.
  • Digital experiences: The rise of AI, IoT, and automation is reshaping the hotels, restaurants and catering sectors. Attendees will experience cutting-edge technologies that enhance operational efficiency, personalised customer experiences, and create competitive advantages.

Live workshops and other supporting programmes at THAIFEX – HOREC Asia 2025

The THAIFEX – HOREC Xperiential Zone will take centre stage, showcasing some of the most innovative and groundbreaking solutions that will be previewed for the first time, and visitors can sign up for a guided tour consisting of live workshops and culinary demonstrations.

The trade show will also feature other supporting programmes and awards like the THAIFEX – HOREC Innovation Awards, ASEAN Barista Team Championship and Thailand Ultimate Housekeeping Challenge. Visitors will experience a trade show like no other, where exhibitors are segmented clearly into six trend topics across nine HoReCa segments, Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech and Wellness over 27,000 square metres.

Registration Now Open: Discover the Innovations

THAIFEX – HOREC Asia 2025 is a convergence of ideas, innovation, and business networking opportunities. Visitors are highly encouraged to register here: https://thaifex-horec.asia/for-visitors/become-a-visitor/

Media professionals across Southeast Asia are invited to explore and share compelling stories about the transformative trends shaping Asia’s HoReCa landscape. For media accreditation, please visit: https://forms.gle/3SPDXtcquhBnyw896

Celebrate Chinese New Year 2025 with Spritzer: Embrace Heartfelt & Refreshing Moments

By
Tan Heng Hong
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Spritzer Malaysia reminds Malaysians to “Speak from the Heart” and express ourselves as we embrace tradition this festive season

KUALA LUMPUR, MALAYSIA, Jan 6, 2025 – (ACN Newswire) – This Chinese New Year, Spritzer invites Malaysians to cherish heartfelt moments for a refreshing experience this festive season through its heartwarming campaign that brings families and friends closer together. As we usher in the Year of the Snake, Malaysia’s leading mineral water brand, Spritzer is excited to present its Chinese New Year (CNY) 2025 campaign that highlights the importance of open-hearted conversations, combining tradition with a modern touch while bringing loved ones closer together.

At the heart of the campaign is Spritzer’s touching short film, “Speak from the Heart”, a tale reminding us to express ourselves with sincerity, respect and understanding, starring actors and brand ambassadors, Koe Yeet and Jaspers Lai with special appearances by Yagood and Jobroseph. This latest campaign is yet another reflection of Spritzer’s values which are deeply ingrained into its commitment to creating positive impact in society and doing good for humanity.

A Film to Inspire – “Speak from the Heart”

The film tells a story familiar to many young Malaysians, about a young man named Jasper who is approaching his 30s and feeling the pressure from his family to settle down. With the Chinese New Year festive season approaching and his anxiety rising, Jasper enlists a hairstylist played by Koe Yeet to pretend to be his girlfriend for the day. With her humour, quick wit, and ability to hear the inner thoughts of others, Koe Yeet helps Jasper navigate conversations with his nosy aunt turning a potentially stressful situation into a memorable and light-hearted experience.

“Speak from the Heart” channels the true spirit of the Year of the Snake, by reminding us to tap into wisdom, charm, intuition and elegance to glide through the complexities of life and relationships with our loved ones. Check out Spritzer’s short film, “Speak from the Heart”, which is available on the Spritzer Group’s YouTube channel today!

Festive Gifts & Memorable Moments with Spritzer

Spreading the festive cheer, Spritzer is offering exclusive gifts with purchases of its high-quality beverage products to add to the excitement of the season. Customers who buy RM38 worth of Spritzer products will receive a free Spritzer CNY Ceramic Bowl, while those who spend RM18 will get a free Spritzer CNY Retro Mug. These special edition items are sure to add a touch of tradition to your festive get-togethers.

Spritzer’s Natural Mineral Water is also available with a special edition CNY bottle label to add to the festive excitement. Rich in silica to promote healthy skin, hair and nails, it is perfect for staying hydrated throughout the celebrations. In addition, Spritzer Sparkling, available in original and lemon flavours, makes for a refreshing beverage on its own. Spritzer Sparkling contains no sweeteners or calories, and is perfect for pairing with food, gifting to loved ones, and serving at gatherings.

From inspiring short films to exclusive gifts, Spritzer’s CNY 2025 heartwarming campaign is designed to fill your festive season with cheer and positivity. Don’t miss out on the chance to embrace heartfelt traditions while enjoying the refreshing benefits of Spritzer’s beverages this Chinese New Year.

Spritzer’s “Speak from the Heart” short film is available on the Spritzer Group YouTube channel. For more details about Spritzer’s Chinese New Year campaign, please visit our website at https://www.spritzer.com.my/.

URC Thailand unveils new Roller Coaster flavours

By
Tan Heng Hong
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URC (Thailand) Co., Ltd. has released its latest Jack ‘n Jill Roller Coaster in Takoyaki Wasabi flavour. The new flavour offers a taste of Japan in every bite. The snack combines the savoury taste of takoyaki with the spicy kick of wasabi.

The company has also launched Roller Coaster Ring Spicy Korean Ramen flavour. These crispy, ring-shaped potato chips offer a bold and spicy Korean taste perfect for those who love a little heat.

Bibigo launches new Wootteo edition ramyun and five authentic Korean ramyun flavours in Thailand

By
Tan Heng Hong
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Bibigo has released ramyun (Wootteo Edition) in both Spicy Tteokbokki ️and Cheese Tteokbokki flavours, now available at 7-Eleven nationwide in Thailand. Wootteo is a character part of the Jin’s “The Astronaut” promotions. The two instant noodles are Korean-style stir-fried ramyun.

Additionally, Bibigo has launched new authentic Korean ramyun in five flavours Spicy Tteokbokki, Cheese Tteokbokki, Korean Chicken, Korean Smoked Chicken and Kimchi. They are now available at 7-Eleven and Lotus’s (Hypermarket and Go Fresh). These Korean ramyun noodles are certified halal. We first reported on these instant noodles when they first appeared at MIHAS 2024 in September 2024.

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