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Oishi opts for tethered caps for RTD tea to increase cap collection

Image by Oishi

Oishi Group PCL has unveiled tethered caps for its RTD tea drinks in Thailand to increase plastic bottle and cap collection. Oishi’s PET bottles and bottle caps can be 100% recycled.

The company aims to have the tethered caps for all variants of its RTD tea drinks from the second quarter of 2024 to promote greater sustainability.

The use of a tethered cap is voluntary in Thailand, but in the European Union, plastic caps on all beverage bottles of 3 litres or less must remain attached to the bottle after opening from July 2024 onwards.

Food Star upgrades and refreshes Mikku yogurt drink

Thailand’s Food Star has upgraded its Mikku yogurt drink with the use of Hokkaido milk from Japan. The yogurt drink, which comes with fruit juice with yogurt and nine amino acids, also has a new look to target the new generation of consumers including Gen Zs aged 18-25.

The company has recruited three famous athletes, including MMA fighter Miura Kota, Thai national swimmer Chalam S Supha Sangaworawong and Thai professional footballer Siam Yapp as new brand endorsers.

 

Tempting Malaysians’ Tastebuds with newest Nestlé’s Plant-Based Goodness

PETALING JAYA, April 5, 2024 – More and more Malaysians today are discovering they have options when it comes to nourishing beverages that go beyond dairy. In a move to cater to evolving dietary preferences, Nestlé GOODNES is showing how its plant-protein beverages are hitting just the right spot with its delicious offerings.

Introduced recently by Nestlé Malaysia as part of its commitment to make more affordable plant-based food and beverages readily available to all Malaysians, the Halal-certified and vegan-friendly Nestlé GOODNES range ticks all the boxes for a delicious tasting plant-protein beverage. Harnessing the health benefits of almonds and oats, the Nestlé GOODNES beverages are lactose free, making them ideal for the increasingly flexitarian diets of consumers.

Mr. Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad, said, “Plant-protein based beverages are giving health-conscious consumers and those with dietary constraints a wonderful alternative to dairy milk, particularly when they are also appealing to the palate. We have been steadily expanding our offerings with the needs of Malaysians in mind, and with Nestlé GOODNES, people have more choices at their fingertips. What’s more, proper nutrition is vital for Muslims who are fasting during Ramadan, with plant protein-based beverages and food providing more variety and balance in meals.”

The range comes in two velvety smooth flavours – Dairy-Free Oat and Dairy-Free Almond & Oat, made in Malaysia with oats and almonds. At the heart of Nestlé GOODNES is its natural sweetness derived from hydrolysed oats, without any added sugars (sucrose). This unique formulation is packed with the wholesome goodness of micronutrients like calcium and vitamin D which aids in the development of strong bones, and vitamins B2 and B3, to help with energy release from the food we eat.

Versatile and modestly-priced, Nestlé GOODNES can be easily incorporated into our daily lives to meet different needs. One can enjoy its delicious taste on its own, added to hot or cold beverages and cereals, and even used in cooking and baking.

Nestlé’s selection of Halal dairy-free offerings also include MILO Dairy-Free and NESCAFÉ Dairy-Free versions for those who enjoy the original beverages but prefer plant-protein based options.

“With Nestlé GOODNES and our other plant-protein based beverages, Malaysians can get the best of both worlds sip by sip, as we help consumers make mindful decisions that reflect their lifestyles and environmental consciousness,” added Mr Aranols.

For more information about Nestlé GOODNES, please visit https://www.dearnestle.com.my/brand-story/nestle-goodnes

OVER 20,000 BURGERS DISTRIBUTED AT MARRYBROWN’S RAYA OPEN HOUSE!

Happy customers redeemed complimentary chicken burgers with every purchase during Marrybrown's Raya Open House.

MALAYSIA, 15 APRIL 2024 – Marrybrown, Malaysia’s leading homegrown Halal Quick Service Restaurant (QSR) chain, recently hosted a nationwide Raya Open House event to mark the festive Raya season. The event successfully garnered an extraordinary response from the community, with more than 20,000 Chicken Burgers distributed across the nation!

With every Marrybrown meal purchase, the first 100 customers of every outlet received a complimentary Chicken Burger as a gesture of appreciation and festive cheer. The initiative, aimed at nurturing unity among families, friends, and communities, embodied the spirit of togetherness and gratitude.

Marrybrown’s recent Raya Open House event received an overwhelming response from customers nationwide, with over 20,000 Chicken Burgers distributed to supportive fellow Malaysians.

Daniel Chan, Chief Executive Officer of Marrybrown expressed delight at the overwhelming response from their ‘Memang Best’ fans nationwide and conveyed gratitude for the enduring support bestowed upon the leading QSR chain over the years.

“In Malaysia where our diverse cultures beautifully converge during festive seasons, we celebrate unity and the joy of good food irrespective of race or background. Marrybrown takes pride in nurturing this spirit of togetherness, and we eagerly anticipate creating more wonderful experiences alongside our fans,” said Daniel Chan.

“At Marrybrown, we are committed not only to serving our customers the finest meals but also to crafting moments of joy for all. We are deeply thankful for the unwavering support shown of the Malaysian community, and will continue to reciprocate by giving back to our patrons.”

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions, and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmy

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

Nestlé Malaysia rolls out new Maggi Mug Noodles

Image credit: Minimeinsights.com

Nestlé Malaysia has launched a new instant noodle (4x57g) in a mug. This noodle is relatively similar in size to an average Maggi Hot Cup noodle minus the plastic container.

In Indonesia, the Mie Gelas, or noodles that fit a glass/mug, are commonly available as an affordable option to cup noodles.

Judging by the marketing communication of a similar launch by Nestlé in Australia, the reason behind the launch of the new Maggi Mug Noodles is to reduce plastic waste, lowering plastic packaging by 83% compared to Maggi Cup Noodles. 

However in Malaysia, Nestlé did not explicitly cite sustainability as the reason for launching this product.

In Malaysia, Maggi Mug Noodles are available in chicken and curry flavours and are sold for around RM 8.00 (4x57g).

 

Sunsu now selling spicy konjac snacks

Sunsu, known for its konjac jelly, has expanded into spicy konjac snack. The latest products are sold under the Muek Groob brand and comprise konjac snacks with extra mala flavour and original mala flavour. Such spicy konjac snacks are immensely popular in China thanks to their low price and spicy taste.

In Southeast Asia, most of the spicy konjac snacks sold in the region are imported from China. Sunsu’s entry into this segment points to new opportunities, but it is important to ensure the prices stay competitive. The benefit of having local players in the segment is the ability to localise the flavour and taste.

New CP-Meiji Mixed Milk capturing foodservice opportunities

CP-Meiji Thailand has launched CP-Meiji Mixed Milk to capture foodservice opportunities. This chilled milk product is designed to provide convenience to cafe and beverage store operators to help balance the aroma and add body and texture to the drink.

Operators can use CP-Meiji Mixed Milk to substitute dairy and non-dairy creamer in baking and sweetened condensed and evaporated milk in beverages. 

CP-Meiji Mixed Milk is suitable for making drinks, desserts, and baking. It has a shelf life of 20 days and must be consumed within two days after opening. 

Click here to explore more about CP-Meiji Mixed Milk.

Beat the heat with beverage-inspired Halls XS Cola Chill and Lemon Soda

Mondelez International brings the refreshing taste of Halls XS’s latest flavours, Cola Chill and Lemon Soda, to usher in the summer. These beverage-inspired candies are both sugar-free. Halls XS is portable and helps consumers to refresh and beat the heat anywhere and anytime. 

URC launches fun-filled FUN-O Lava chocolate-filled cookies

URC (Thailand) Co., Ltd. has launched FUN-O Lava chocolate-filled cookies to engage young consumers and let them experience the premiumness of cookies. They come in two sizes: 38g (THB 10 at 7-Eleven) and 114g (THB 30 at Lotus’s).

Yanhee extends the brand into sports drink with Yanhee Go

Yanhee Vitamin Water has entered the sports water category with the launch of Yanhee Go. The new launch comes at an opportune time to tap into the rising need for hydration driven by adverse climate and support active consumers’ hydration needs.

Yanhee Go is a mixed fruit-flavoured electrolyte drink with an accessible price of THB 10 per 330ml bottle. The drink is free from sugar and fat. Yanhee Go contains vitamin B6 to nourish the nervous system and brain, magnesium to promote the normal function of the cells and various systems, and potassium to control the nervous system and muscles.

Yanhee Go leverages the unique packaging of Yanhee functional drinks and its reputation to win consumers’ trust in the new product. 

The company will target the traditional trade before moving into the modern trade. 

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