C.P. Intertrade Co., Ltd (brand: Royal Umbrella) has unveiled a convenient and innovative packaging for rice in Thailand. Available at 7-Eleven, the rice in stand-up pouch packaging has a screw cap offering strong resealability for consumers.
This product is ideal for the growing single-person economy and small households growing a share of households in Thailand. According to The Nation, citing data from the Thailand National Statistical Office, Thailand has more than seven million single-person households, with the share of single-person homes reaching 26.1% in 2022, up from 6.4% in 2012.
After You dessert café and Nestlé Thailand have teamed up to roll out the new Nestlé Extreme Shibuya Honey Toast. The ice cream is topped with crispy Shibuya toast pieces and delicious signature maple syrup sauce and vanilla ice cream.
Nestlé Extreme Shibuya Honey Toast represents a move by After You PCL to engage in more product collaboration through strategic partnerships to captivate and delight customers.
Separately, the dessert cafe operator After You will open its first branch in Cambodia, Phnom Penh, in the third quarter of 2024 as part of its expansion into the CVLM region. In Hong Kong, the company aims to have five or more franchise stores within three years.
After You opened its first Song Wat Coffee Roaster (SCR) store, a specialty coffee roasting factory store serving high-quality self-roasted coffee beans, on Song Wat Road in May 2023.
Consumers now have more beverage choices from 7-Eleven fountains in Thailand as the convenience store has made available drinking yogurt. The drinking yogurt mimicks the popular fermented milk drink in the market but this version has fibre and is high in vitamin C. Essentially, 7-Eleven Thailand is offering a better-for-you beverage choice for its drink fountains.
The Thai milk tea brand ChaTraMue has launched its own ice cream in a tub. The ice cream is sold at participating ChaTraMue outlets in Thailand and costs THB 55 each.
The milk tea brand has previously launched soft-serve ice cream, but now it comes in a format that consumers can bring home to enjoy. ChaTraMue has introduced the Thai Tea capsule, now with a new formula, to capture more consumption occasions at home/office.
Dutchie has launched fat-free yogurt with elderberry and mixed fruits in Thailand with nata de coco. This limited edition yogurt is also part of the series with the Pride Month design featuring artworks by local illustrator Viput A. The Pride range has four SKUs, including the limited edition elderberry mixed fruit yogurt with vitamin B5 and inulin fibre.
Food and drink companies usually feature Pride artwork on their packaging, but would it be possible to feature Pride-inspired flavours, too?
Dutchie has recently launched new global flavours for its yogurt series, including Kiwi Apple, Korean-inspired Pear, UK-inspired Banoffee Pie and Japan-inspired Apple Aomori, all with nata de coco and available at Lotus’s.
Dutchie also has introduced Shine Muscat Grape with nata de coco at 7-Eleven.
The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., HaadThip plc, and Coca-Cola (Thailand) Ltd., recently collaborated with Accor, one of the largest international hospitality groups in Middle East, Africa and Asia Pacific, proudly introduce the third annual ‘Accor x Coca-Cola® Mixology Competition 2024.’ This celebrated competition presents the creativity and skills of Accor’s bartenders who craft exceptional cocktails with “Coca-Cola” products. The competition aims to elevate the beverage industry and the Thai bartender industry, ensuring a delightful experience for travelers from around the globe and visitors to Accor hotels and resorts nationwide.
Mr. Tanaporn Khositaphai, Senior Vice President – Commercial of ThaiNamthip Corporation Limited, proudly announced, “Coca-Cola ThaiNamthip is pleased to be a long-standing partner with Accor, a global hospitality leader. The ‘Accor x Coca-Cola® Mixology Competition 2024’ is a collaboration between Accor and the Coca-Cola system in Thailand. This event provides a platform for bartenders from Accor hotels to drive development of the cocktail drinks industry, by demonstrating their innovative ideas and crafting signature menus using the world-class drinks of “Coca-Cola” products.” He continued, “We believe this collaboration will uplift the culinary experience to the next level, delivering refreshing beverages and unforgettable moments. Travelers from around the world staying at Accor hotels nationwide will enjoy an elevated culinary journey, making their travels even more memorable and enjoyable. This partnership not only celebrates the art of mixology but also strengthens the commitment of ThaiNamthip and Accor to recognize Thailand’s globally renowned and celebrated culinary heritage, solidifying the country’s position as an exceptional culinary tourism destination for food and drink culture.
Mr. Tony Chisholm, Vice President, Food & Beverage, Middle East, Africa & Asia Pacific, Premium, Midscale & Economy Division, Accor, commented, “As a leader in hospitality, Accor is dedicated to creating world-class moments for travelers worldwide. Our collaboration with the Coca-Cola system in Thailand celebrates our long-term partnership and elevates the guest experience across Accor hotels. With over 90 hotels and resorts in Thailand, we provide exceptional accommodations and innovative offerings. This competition brings vibrancy and unforgettable moments to the dining experience, showcasing the creativity of Accor’s bartenders with unique cocktail menus. By responding to the trend towards curated, immersive food and beverage events, this partnership ensures guests leave with lasting memories of their visit to Thailand and our exclusive services.”
The ‘Accor x Coca-Cola® Mixology Competition 2024’ was held at Mercure Bangkok Surawong, bringing together talented bartenders from Accor hotels nationwide, with the Thailand Bartender Association supporting the tasting judge team. The contestants demonstrated their creativity by crafting unique cocktails using “Coca-Cola” products, including Coca-Cola® Zero Sugar, Coca-Cola® Original Taste, Fanta®, Sprite®, and Schweppes®.
Mango Stick Bliss
The winner, Ms. Sureerat Chonphakdee from V Villas Phuket – MGallery, with her creative drink using Schweppes® Soda Water under the name “Mango Stick Bliss”, took home a 30.49 gram (2 baht) gold bar. Her creative drink was inspired by Mango Sticky Rice – one of the most famous Thai desserts – blended with sweet and tangy pineapple and coconut juice.
Sane O-Ross
The first runner-up, Ms. Darat Chabplan from Novotel Bangkok Suvarnabhumi Airport, with her “Sane O-Ross” menu using a perfect blend of Schweppes® Manao Soda and mangosteen – the queen of Thai fruit – took home a 15.244 gram (1 baht) gold bar. The second runner-up, Mr. Chatchol Meesom from the Mövenpick Siam Na Jomtien Pattaya, with his creative recipe “Montra”, which was a perfect blend of Coca-Cola® Original Taste and the unique taste of local Thai herbs took home a 7.6 gram gold bar.
Montra
There was also the ‘Best Presented Video’ award won by Mr. Prakhongkiat Oonsamlee from Avista Grande Phuket Karon Resort – MGallery, who received a 2,000 baht gift voucher for presenting his “Kang-Mai” menu using Schweppes® Dry Ginger Ale and a touch of Thai curry paste.
Kang-Mai
These award-winning signature cocktails, featuring “Coca-Cola” products, will soon be available at Accor hotels nationwide.
The juice company has also brought back the Tipco x Cafe campaign to encourage consumers, particularly foodservice operators, to expand the usage of Tipco juices, especially in mixology. For ordinary consumers, the foodservice drink creations inspire them to create something similar with Tipco juices at home.
Calpis Lacto Soda brings the refreshing taste of peach and kakigori to Thai consumers so they can cool down during the hot summer. This fizzy mixed yoghurt drink fermented by Lactobacillus taps into kakigori or Japanese shaved ice dessert. The drink is available for purchase at 7-Eleven.
Ichitan is riding the Tanghulu trend with the launch of Yen Yen Tanghulu in strawberry flavour. Tanghulu is a traditional fruit snack from China typically made of fruits coated in a clear, crystalized sugar shell. Tanghulu has become a trend in recent years, especially in South Korea. Globally, there are around 254 million posts related to Tanghulu Recipe on TikTok alone.
In China, Tanghulu is usually made with the Chinese hawthorn but is also available in other fruits. The Yen Yen drink with Tanghulu Strawberry offers a sweet and sour taste, perfect for the summer.
The Yen Yen Tanghulu drink and the Yen Yen Sour Plum drink, launched in 2022, indicate the growing trend of Chinese-inspired drinks in the Thai market. It does indicate that Thai beverage manufacturers are broadening their horizons by incorporating what’s trending not just in South Korea or Japan but also in China.
KCG Corporation has unveiled new cheese products that incorporate Thai flavours to spur cheese sales. Showcased at THAIFEX – Anuga Asia 2024 in Bangkok in May 2024, the new Dairygold cheese slices feature the flavours of Ka Prao, Tom Yum and Green Curry.
The new Dairygold Thai-flavoured cheese slices provide consumers, including foodservice operators, with a product they can easily incorporate into creations that offer a familiar Thai taste.
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