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Enjoy the trusted goodness of F&N MAGNOLIA Milk

By
Tan Heng Hong
-

Putting the GOOD in mornings since 1937

Singapore, 11 March 2024 –  Since its inception in 1937, F&N MAGNOLIA stands as an unwavering beacon of trusted goodness, serving its high-quality, nutritious milk at breakfast tables across generations. With a rich heritage spanning decades, F&N MAGNOLIA has become more than just a brand today; it is a cherished part of daily life for many families.

Known for its wide range of milk variants designed to cater to consumers’ diverse needs and preferences, F&N MAGNOLIA ensures that every family member, from the youngest to the oldest, starts their day with the best that milk offers.

F&N MAGNOLIA‘s commitment to quality and trust is steadfast, a promise that continues to deliver today. It’s a brand that has become synonymous with the distinctively delicious, smooth, and creamy taste consumers have come to love and expect. This dedication to excellence positions F&N MAGNOLIA as a leading dairy brand, recognised for delivering dairy products that are nutritious and a delight to consume.

At the heart of F&N MAGNOLIA‘s commitment is putting the good in the mornings. Every sip of F&N MAGNOLIA milk promises to be a nourishing start to the day, loaded with essential nutrients that cater to the health and well-being of all age groups.

According to a research finding published by the National Center for Biotechnology Information (USA), milk is a nutrient-dense food with important nutritional value due to protein, calcium, and other nutrients. Protein in milk helps maintain muscles and stimulates the building of muscles in our bodies, which is necessary for growth and development.1

HealthHub (Singapore) highlighted that milk assists in promoting bone density as milk is an excellent source of calcium and phosphorus. These nutrients are crucial for developing and maintaining strong, healthy bones and teeth, and reduce the risk of osteoporosis and bone fractures later in life.2

Bring home complimentary F&N MAGNOLIA mugs while stock lasts:

From now to 31 March 2024, bring home complimentary F&N MAGNOLIA mugs with the purchase of any of the following F&N MAGNOLIA products while stock lasts:

1.      Two 946ml packs of F&N MAGNOLIA milk, available in the following variants:

a.     F&N MAGNOLIA 100% Fresh Milk                                                      S$3.63

b.     F&N MAGNOLIA Chocolate Flavoured Milk                                        S$3.63

c.      F&N MAGNOLIA Low Fat Hi Cal Fresh Milk                                       S$3.63

d.     F&N MAGNOLIA Low Fat Hi-Cal Milk With Oats                                S$3.63

e.     F&N MAGNOLIA Low Fat Hi-Cal Milk With Omega                            S$3.63

f.       F&N MAGNOLIA Lactose Free Milk                                                    S$5.25

g.     F&N MAGNOLIA Cookies & Cream Low Fat Flavoured Milk              S$3.63

 

2.      Two 700ml F&N MAGNOLIA Yoghurt Smoothie

a.     Strawberry                                                                                             S$2.98

b.     Mixed Berries                                                                                         S$2.98

c.      Mango                                                                                                    S$2.98

The complimentary F&N MAGNOLIA mugs are crafted heritage-style in four designs emblazoned on each mug – the MAGNOLIA Dairies factory in the 1940s, the award-winning pyramid tetra pack in the late 50s, a bottled milk in the 1960s, and a ‘Good Morning’ greeting.

F&N MAGNOLIA products are halal-certified and are available at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops.

For more information, please visit the following official websites and social media platforms:

●       Official website: www.magnolia.com.sg

●       Instagram: https://www.instagram.com/fnnmagnolia/

●       Facebook: https://www.facebook.com/magnoliasg

1 Davoodi SH, Shahbazi R, Esmaeili S, Sohrabvandi S, Mortazavian A, Jazayeri S, Taslimi A. Health-Related Aspects of Milk Proteins. Iran J Pharm Res. 2016 Summer;15(3):573-591. PMID: 27980594; PMCID: PMC5149046. http://tinyurl.com/ybj86a9v

2 HealtHub, Singapore: “5 Benefits of Drinking Milk”. https://www.healthhub.sg/live-healthy/dear-dairy

UNIQLO Celebrates International Women’s Day through “Drive, Daring, Destiny” Women Empowerment Workshop

By
Tan Heng Hong
-
UNIQLO Celebrates International Women’s Day through “Drive, Daring, Destiny” Women Empowerment Workshop. UNIQLO brought together influential women entrepreneurs and thought leaders to share their experiences and insights. Local personality , Bella Zahir, and Amy Tai, founder of the local footwear brand, joined representatives frm WAO in leading the dialogue

March 10, 2024, Kuala Lumpur – In conjunction with International Women’s Day, global apparel retailer UNIQLO, reaffirmed its commitment to empowering women and advancing gender equality by hosting an insightful dialogue session with local personalities. The session, themed “Drive, Daring, Destiny” represented a significant step towards fostering a culture of empowerment and resilience among women from all walks of life.

Partnering with the Women’s Aid Organisation (WAO), a non-governmental organisation for women’s rights and gender equality in Malaysia, UNIQLO brought together influential women entrepreneurs and thought leaders to share their experiences and insights. Local personality, Bella Zahir, and Amy Tai, founder of the local footwear brand, joined representatives from WAO in leading the dialogue.

The session delved into various aspects of women’s empowerment, including navigating challenges, seizing opportunities, and prioritising mental well-being. By showcasing the achievements and journeys of successful women, the dialogue aimed to inspire and empower others to pursue their goals with confidence.

“In celebrating International Women’s Day, we recognize the vital role women play in shaping our society and economy. These dialogue sessions serve as a platform to amplify their voices, celebrate their achievements, and address the challenges they face. By fostering a supportive community and providing opportunities for dialogue and mentorship, we aim to empower women to realize their full potential,” said Alwiyah Alhadad, Marketing Director of UNIQLO Malaysia.

UNIQLO Wireless Bra (3D Hold)

UNIQLO’s commitment to women’s empowerment extends beyond dialogue sessions to its product offerings. UNIQLO Women’s Innerwear, designed with comfort and confidence in mind, enables women to navigate their daily lives with ease and self-assurance. The event highlights some of our standout products, including the Wireless Bra (3D Hold), crafted to provide exceptional support and comfort for all-day wear. The Wireless Bra (Ultra Relax) offers unparalleled relaxation without compromising on style, while the Wireless Bra (Stretch Lace) combines elegance with flexibility for a perfect fit.

UNIQLO Wireless Bra (Stretch)

By fostering empowerment through both dialogue and practical solutions, UNIQLO remains committed to advancing gender equality and fostering positive change in communities worldwide. By empowering women both through dialogue and practical solutions, UNIQLO continues to champion gender equality and inspire positive change in communities worldwide.

For more information about UNIQLO and its sustainability initiatives, please visit www.uniqlo.com/my.  

 

Fortify your fast this Ramadan with the Limited Edition F&N MAGNOLIA Kurma Real Dates Low Fat Milk

By
Tan Heng Hong
-

Cherished moments for harmonious get-togethers and bonds of kinship

Singapore, 11 March 2024  – Supporting the body’s nutritional requirements is crucial when Muslims observe the fast during the month of Ramadan. The Limited Edition F&N MAGNOLIA Kurma Real Dates Low Fat Milk, with its creamy and rich flavour, makes its return with a fresh new look while retaining its wholesome goodness this Ramadan. It serves as the perfect beverage for Sahur (pre-dawn meal) and Iftar (breaking of the fast meal) throughout the fasting month. This all-natural, delicious drink is made from just two ingredients – creamy low-fat milk and nutritious real kurma, or dates, without any additives. 

Ramadan holds immense significance for the Muslim community in Singapore and worldwide. The month is highly regarded as a time for spiritual reflection and self-discipline. It is also observed as a month of harmonious get-togethers and bonds of kinship. Ramadan transforms the dining table at home into a point of unity as families, friends, and loved ones congregate for Sahur at pre-dawn, and gather again to break their fast over the Iftar meal as the sun sets. Such gatherings embody the spirit of togetherness, reinforcing social ties and instilling a sense of belonging and community among adherents, making Ramadan a cherished time of year.

Kurma, or dates as they’re known to the Malay-Muslim community in Singapore, are a global Ramadan must-have, served on dining tables worldwide during the fasting month. Families, friends and neighbours come together with servings of kurma to observe the time to break their fast. Kurma is also essential for nourishment during sahur, preparing the young and old before starting their fast at dawn. 

Highly regarded as a nutritious superfood, dates are enjoyed as a snack and a natural sweetener in many dishes and desserts. Dates are rich in carbohydrates, minerals, dietary fibre, fatty acids, and amino acids; meeting the essential daily human nutritional requirements.1

Scientific researches have shown that dates have a high antioxidant content, surpassing other fruits in polyphenol levels.2 They are also known to contain significant amounts of vitamins A and K, crucial antioxidants for protecting cells from oxidative damage.3  Iron, naturally occurring in dates, is a vital mineral crucial for red blood cell formation and preventing anaemia.4

This Ramadan, F&N MAGNOLIA invites you to get together with family, friends, and loved ones for Iftar and Sahur over the delectable and nourishing Limited Edition F&N MAGNOLIA Kurma Real Dates Low Fat Milk. Embrace a month of meaningful fasting with the wholesome delight of F&N MAGNOLIA, a brand that stands as an unwavering beacon of trusted goodness across generations.

The 946 ml pack of the Limited Edition F&N MAGNOLIA Kurma Real Dates Low Fat Milk, accorded with B on the Nutri-Grade scale, is available at the Recommended Selling Price (RSP) of S$4.60 at leading supermarkets and hypermarkets. F&N MAGNOLIA products are halal-certified and are available at all leading supermarkets, hypermarkets, convenience stores, minimarts, and provision shops.

For more information, please visit the following official websites and social media platforms:

●      Official website: www.magnolia.com.sg

●      Instagram: https://www.instagram.com/fnnmagnolia/

●      Facebook: https://www.facebook.com/magnoliasg

Footnotes

1 The fruit of the date palm: Its possible use as the best food for the future? Al-Shahib W, Marshall RJ Int J Food Sci Nutr. 2003 Jul; 54(4):247-59.

2 Dried fruits: excellent in vitro and in vivo antioxidants. Vinson JA, Zubik L, Bose P, Samman N, Proch J J Am Coll Nutr. 2005 Feb; 24(1):44-50.

3 Reuter, S., Gupta, S.C., Chaturvedi, M.M., & Aggarwal, B.B. (2010). Oxidative stress, inflammation, and cancer: how are they linked? Free Radical Biological Medicine, 49(11), 1603-1616.

4 Bali Medical Journal (Bali Med J) 2018, Volume 7, Number 2: 356-360 P-ISSN.2089-1180, E-ISSN.2302-2914

City Square Mall Unveils Revamped Food Basement and Redefines Culinary Delights

By
Tan Heng Hong
-

Visit the refreshed food hall at Basements 1 and 2 and indulge in exciting eats from more than 10 returning and brand-new food kiosks

5 March 2024, Singapore – There’s so March to discover at City Square Mall this month! Get ready for a culinary adventure as the mall opens its refreshed food hall at Basements 1 and 2 that unveils a lineup of exciting new food kiosks. Whether you’re craving sweet or savoury delights, there’s something for everyone to enjoy. Explore a variety of flavours and cuisines, all conveniently located in one space.

Find longtime tenants and crowd-favourite food establishments* such as Crave, EAT., Nam
Kee Pau and Ya Kun Kaya Toast that have made their highly-anticipated return to
Basement 1 of the mall. Additionally, at Basement 2, a plethora of food & beverage offerings await – featuring 10 takeaway food kiosks including new brands such as Towkay Fried Chicken, Jie Traditional Bakery, Taning (挞柠) and Qiong Bao Zi (穷包子) – where
shoppers can indulge in exciting culinary delights. Shoppers can also immerse themselves in a gastronomic journey and discover an array of mouthwatering options from kiosks which are ideal for those seeking a convenient meal on the move.

Exciting Promotions Throughout the Revamped Space

Happening from 8 March to 7 April 2024, City Square Mall will also be hosting a series of
promotions and events to engage and delight shoppers alongside the refreshed Basement 2 Food & Beverage offerings. Join us as we introduce these delicious additions and elevate
your dining experience at City Square Mall.

Promotions (Gift-with-Purchase)

$5 CDL E-Voucher

With $30* spent at Basements 1, 2 and 3, shoppers can redeem a $5 E-Voucher. Limited to the first 2,000 redemptions, maximum 3 same-day combined receipts and 1 redemption per shopper per day.

*Excluding Banks, Don Don Donki, LEAP SchoolHouse, Money Changer, NTUC FairPrice, Q&M & Singapore Post.

$10 CDL E-Voucher

With $80 spent at Levels 1 to 5, shoppers can redeem a $10 E-Voucher. Limited to the first 2,000 redemptions, maximum 3 same-day combined receipts and 1 redemption per shopper per day.

Promotions (Purchase-with-Purchase)

City Square Mall is going green with its newly launched E-Vouchers! Shoppers can purchase $100 worth of CDL E-Vouchers to receive an additional $10*!

*Find out more on the Citynexus app

Weekday Parking Promotions

Date: 1 March onwards
Venue: Redemption at Level 2 Customer Service Counter

Enjoy hassle-free shopping at City Square Mall with our parking promotions* – free weekday parking for all shoppers! Starting 1 March, visit us for a day of shopping, dining, and entertainment, and we’ll take care of your parking fees, excluding public holidays. With no minimum spending, simply drive into the mall and enjoy free 1-hour parking from 12pm to 2pm. If you spend a minimum of $30, you can enjoy free 2-hour parking* (Worth $4.76).

Don’t miss this opportunity to explore our wide range of stores and services without worrying about parking costs.

*Redeemable at Customer Service Counter from 10am to 9.45pm. Limited to the first 130 redemptions daily, 1 redemption per shopper per day.

Great Deals and Fun at City Square Mall

$2 Yummy Deals
Date: 22 March to 14 April 2024
Venue: Basements 1 and 2

To celebrate the opening of its new F&B merchants at the revamped basements, City Square Mall will be giving out irresistible $2 deals. Snag these $2 deals of signature items from merchants such as Taning (挞柠), Towkay Fried Chicken and Jie Traditional Bakery. Here is the full list of offerings:

Merchant

$2 Yummy Deals

Basement 1

Nam Kee Pau (#B1-K2)

Amy Yip Pau (U.P. $5)

EAT. (#B1-K3)

Chicken Chop Curry Rice and Ice Lemon Tea Set (U.P. $7)

Ya Kun Kaya Toast (#B1-K18)

Kaya Butter Steamed Bread Set (U.P. $6.40)

Crave (#B1-K19)

Nasi Lemak Chicken Wing Set (U.P. $6.90)

Basement 2

Qiong Bao Zi (#B2-K1)

2 Baos and 1 drink (U.P. $5)

Jie Traditional Bakery (#B2-K2)

2 sets of Rainbow Bread with spread of your choice

(U.P. $8)

Towkay Fried Chicken  (#B2-K3)

Fried Chicken Rice (5 pcs) (U.P. $7.50)

Souper Salad (#B2-K4)

Signature Salad (U.P. $11.50)

With a choice of:

  • Caesar Chicken
  • DO. Tuna

Hummus House by Pita & Olives (#B2-K5)

Chicken Shawarma Rice Bowl (U.P. $10)

Fragrance Foodstuff (#B2-K6)

Crispy Bak Kwa with Almonds (50g) (U.P. $7)

Talad Thai Banana (#B2-K7)

8pcs Thai Fried Bananas (U.P. $5)

Munchi Pancakes (#B2-K8)

Premium Mini Munchi Box (U.P. $6.50)

Taning (挞柠) (#B2-K9)

Signature Lemon Tea Drinks (600ml) (U.P. $5.30)

Choice of:

  • Signature Jasmine Green Lemon Tea
  • Signature Frangipani Green Lemon Tea,
  • Signature Keemun Black Lemon Tea and
  • Signature Phoenix Oolong Lemon Tea

PlayMade (#B2-K10)

Chrysanthemum Milk Tea with Pink Cactus Pearl (M) (U.P. $5)

Details of the deals will be posted on City Square Mall’s Facebook or Instagram page on
15 March.

Online Giveaways

Date: 22 March to 7 April 2024

Participate in City Square Mall’s social media contest for a chance to win the grand prize. If you’re a food lover, this one’s for you! Simply comment on your favourite food kiosk from the 14 new food & beverage stores in Basement 1 or 2 and stand a chance to win one month’s supply of food. For more details on how to enter the contest and win, head over to City Square Mall’s Facebook or Instagram page.

Events and Activities

Date: 8 March to 30 June 2024 (Goldwood), 1 April to 30 June 2024 (The Arcade People)
Venue: Basement 1.

Bouncy Inflatable Dome – B1 Fountain Square

In partnership with Goldwood, a retailer of authorised licensed products, and The Arcade People, City Square Mall will be having a showcase of licensed-themed merchandise and
trading card training at the newly renovated Basement 1 space near Fountain Square. Shoppers can also expect pop-up photo booths and games.

Families may also visit the Fountain Square as they get giddy with excitement and embark on a fun-filled adventure with bouncy inflatables and claw machines*.

*Tokens are available for purchase to play the game.

For more details on the promotions and upcoming activities, visit www.citysquaremall.com.sg or check out City Square Mall’s Facebook or Instagram page.

 

Tetra Pak recognised with ‘A’ score for transparency on forests by CDP

By
Tan Heng Hong
-

Kuala Lumpur, Malaysia (20 February 2024): Tetra Pak has been recognised for leadership in corporate transparency and performance on forests by global environmental non-profit CDP, securing a place on its annual ‘A List’.

Based on data reported through CDP’s 2023 Forests questionnaires, Tetra Pak is among the 2% of companies that achieved an ‘A’ score out of over 21,000 companies assessed.[1] The company also reported on Climate Change and, for the first time, Water Security. Having recorded an ‘A-‘ score on both cemented Tetra Pak’s inclusion in the CDP leadership band once again, as the only company in the carton packaging sector to do so.

The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) warns that nature is deteriorating at unprecedented rates, mainly due to human activities.[2] Global food systems are the lead driver of nature loss,[3] despite these systems depending on the services provided by nature. [4][5][6] But it is not just about food security, it has been estimated that more than half of the world’s total GDP – $44 trillion of economic value generation – is moderately or highly dependent on nature and its services.[7] Recognising the urgency of action to halt and reverse nature loss and achieve a water-secure world,
Tetra Pak is committed to take action for nature, supporting the achievement of the targets of the Global Biodiversity Framework and the Sustainable Development Goals.

Gilles Tisserand, Vice President Climate & Biodiversity, Tetra Pak, said: “We rely on nature to provide us with the necessary building blocks for life: from clean air and water to material goods such as food. We believe that companies such as Tetra Pak need to act urgently, based on the currently available information, to reduce the impacts of our value chain, to restore landscapes and to contribute to the wider transformation of food systems.”

He continues: “Our approach to nature is closely linked with our ambitions on climate, circularity, social sustainability and food systems. Delivering on this requires certain enabling factors across the business, including people and processes, for example, capacity development, monitoring, reporting, and disclosure. As we strive to lead the way in corporate transparency, we are extremely pleased to be included in the CDP Forests A List for the eighth year running, as well as to be the only company in the carton packaging sector who is in this year’s leadership band across all the CDP areas of disclosure.”

Sherry Madera, CEO of CDP, said: “Congratulations to all the companies on CDP’s A List, and those companies that started or accelerated their journey towards environmental transparency in 2023 – we saw a 24% increase in disclosures last year and that trajectory is welcomed. It is only by laying the groundwork of disclosure that companies can show they take seriously the vital part they play in safeguarding the future.

Earning a place on the A List is about more than the score. It’s an indication of high quality and comprehensive data that equips companies with a holistic view of their environmental impact, serves as a baseline for transition plans and – crucially – enables them to follow through on their stated ambitions. As CDP continually raises the bar for what represents environmental leadership, the work of all companies should be celebrated, but is never complete. We must see corporate ambition ramp up on climate and nature-positive action. This has never been more crucial.”

How are companies scored?

A detailed and independent methodology is used by CDP to assess these companies, allocating a score of A to D- based on the comprehensiveness of disclosure, awareness and management of environmental risks and demonstration of best practices associated with environmental leadership, such as setting ambitious and meaningful targets. Those that don’t disclose or provided insufficient information are marked with an F.

CDP’s scoring for forests is conducted through the lens of four commodities: timber, cattle products, soy, and palm oil. Companies need to score an A on at least one of these forest-risk commodities to earn a place on the Forests A List.

The full list of companies that made this year’s CDP A List is available here: https://www.cdp.net/en/companies/companies-scores

[1] The full methodology and criteria for the A List is available on CDP’s website at:

https://www.cdp.net/en/companies/companies-scores

[2] IPBES. (2019). Global Assessment Report of the Intergovernmental Science-Policy Platform on Biodiversity. p. 1109 In E. S. Brondízio, J. Settele, S. Díaz, & H. T. Ngo (Eds.), IPBES secretariat. IPBES secretariat, Bonn, Germany. Source: https://doi.org/10.5281/zenodo.3831673

[3] Benton, T.G., et al. (2021). Food system impacts on biodiversity loss: Three levers for food system transformation in support of nature. Chatham House. Source: https://www.chathamhouse.org/sites/default/files/2021-02/2021-02-03-food-system-biodiversity-loss-benton-et-al_0.pdf

[4] FAO. 2019. The State of the World’s Biodiversity for Food and Agriculture, J. Bélanger & D. Pilling (eds.). FAO Commission on Genetic Resources for Food and Agriculture Assessments. Rome. 572 pp.

[5] IPBES. (2019). Global Assessment Report of the Intergovernmental Science-Policy Platform on Biodiversity. In E. S. Brondízio, J. Settele, S. Díaz, & H. T. Ngo (Eds.), IPBES secretariat. IPBES secretariat, Bonn, Germany.

[6] Johnson, J.A. et al. (2021). The Economic Case for Nature : A Global Earth-Economy Model to Assess Development Policy Pathways. World Bank, Washington, DC.

[7] WEF, 2020

Unveiling The Häagen-Dazs Rose Project Winners: Celebrating #WomenWhoDontHoldBack

By
Tan Heng Hong
-
  • The Häagen-Dazs Rose Project is a global initiative with a bursary grant of $100,000 which  supports remarkable unsung #WomenWhoDontHoldBack
  • The five winners each receive an equal share to help unleash their potential and fund their mission
  • The project continues with nominations now reopened for 2024
  • To celebrate the spirit of International Women’s Day, Häagen-Dazs will be running its biggest global giveaway to date with a 1-for-1 scoop special across all Häagen-Dazs cafes

KUALA LUMPUR, 6 March 2024 – Ahead of International Women’s Day, Häagen-Dazs reveals the five extraordinary winners of The Rose Project, Class of 2023. The Rose Project is a global initiative that invited nominations from around the world to recognise unsung trailblazing women, in honour of the brand’s female co-founder Rose Mattus.

As part of Häagen-Dazs’ global commitment to empower and support women at all levels, this year the brand is pledging to support important women-centric charities across Asia and Europe, via bespoke Rose Project products bundles and Shops sales to be launched ahead of International Women’s Day.

In Malaysia, from 8 March to 29 March, Mondays to Fridays only, Häagen-Dazs will be running its biggest global giveaway to date with a 1-for-1 scoop special across all flavours including  its ‘Founder’s Favourite’ Vanilla ice cream in celebration of Rose Mattus.

The Class of 2023 winners include Eunice Maia from Portugal, Jennifer Seifert and Karol Ivanna Aceves Flores from Mexico, Sarah Kandolo from South Africa, and Yarett Piñeiro from Puerto Rico. For more information on the five winners and their incredible stories, visit https://iwd.haagen-dazs.global/. Each will receive an equal share of the $100,000 USD bursary grant to help them continue their exceptional work, unleash their potential or give to a cause they’re passionate about. 

The Rose Project will continue for a second year to recognise the Class of 2024. Nominations are open and can be submitted until 31st July 2024. Nominate yourself or another unsung woman who deserves recognition 

via https://iwd.haagen-dazs.global/.   

Aurélie Lory, Global Managing Director of Häagen-Dazs Shops and The Rose Project judging panellist said: “As a brand proudly co-founded by a woman, Häagen-Dazs is committed to honour this legacy to support and empower women at all levels. The Rose Project is the perfect platform for this. This year, across International Women’s Day, not only will we be announcing our first five trailblazing Rose Project winners, but extending our support to grassroots charities and celebrating the everyday unsung heroes with scoops giveaways in Shops. We hope this year’s incredible winners inspire other talented and unsung women to share their own story or put others forward in this year’s nominations.”

For more information on The Rose Project including how to nominate, visit https://iwd.haagen-dazs.global/ or Instagram via @haagendazs_roseproject and @haagendazsmy. 

Slide Into Moments of Bliss with Julie’s New Savoury Sandwich Biscuit Flavours – The Sweet Chilli Cheese and Sour Cream & Onion

By
Tan Heng Hong
-
Julie’s management team launching their new line of savoury sandwich biscuits. (Middle Left to Right) 1. Mr. Tzy Horng Sai, Director of Julie’s Biscuits; 2. Mr. Martin Ang, Director of Julie’s Marketing Sdn Bhd

Come to experience #SavouryBlissInEveryBite at their roadshow from now until 10 March!

Kuala Lumpur, 7 March 2024 – Prepare your taste buds for an explosion of savoury goodness as Julie’s unveils its latest range of sandwich biscuits: the Sweet Chilli Cheese, and Sour Cream & Onion flavours. This launch marks the brand’s further expansion into savoury sandwich biscuits, a largely untapped market. To celebrate this exciting launch, Julie’s is hosting an exclusive roadshow with fun-filled experiences from 7 to 10 March at Sunway Pyramid’s Blue Concourse.

Julie’s savoury sandwich biscuits are available in two flavours – Sweet Chilli Cheese, and Sour Cream & Onion.

“In today’s rapidly evolving culinary landscape, Malaysian consumers crave novelty and exotic experiences, and we are thrilled to present our latest savoury sandwich biscuit, introducing a fresh new experience for our palates. Julie’s pair of new entrants, Sweet Chilli Cheese Sandwich biscuit and Sour Cream & Onion Sandwich biscuit will not only impress in its mouthwatering savoury taste but also its innovative fusion of flavours. In a market saturated with sweet sandwich biscuits, we have pushed boundaries, introducing bold and exotic combinations that challenge the status quo. At Julie’s, we are committed to continually pushing the envelope of biscuit innovation, ensuring that our consumers always have access to the most exciting and delicious offerings,” says Tzy Horng Sai, Director of Julie’s Biscuits.

Each sandwich biscuit is not only made from quality ingredients but is also packed with nutritional benefits. Both variants are a good source of protein, are low in cholesterol and trans-fatty acids, and are made with non-GMO ingredients. The Sour Cream & Onion Sandwich features an aromatic onion flavour complemented by tangy sour cream. The Sweet Chilli Cheese Sandwich offers a subtle kick of sweet chilli paired with creamy cheese cream, making it a unique option for those who are more adventurous. These new sandwich biscuits are designed to be portable with Julie’s to-go packaging that consists of ten packs of four biscuit pieces.

Professional skateboarders performing at the launch and will be conducting workshops at the roadshow.

Consumers who are curious to try the new flavours can head on over to Julie’s roadshow this week, featuring a mini-indoor skate park. Guests will have the opportunity to witness captivating skateboard performances and even participate in skateboarding workshops led by professional skateboarders. Renowned local artists such as Zozo and Cloakwork are also set to make an appearance on 9th March for a meet-and-greet session and to give out badges and three skateboards created by them for the event. Additionally, guests can enjoy interactive games like Julie’s Biscuits Ninja with stickers to be won or unleash their creativity at the colouring booth.

Fun activities happening at Julie’s roadshow from now until this Sunday at Sunway Pyramid

Besides the fun activities, the roadshow will be the perfect time for biscuit enthusiasts to get their hands on these new savoury delights as there are many exclusive gifts available with purchase. The purchase of any four packs of sandwich biscuits will entitle customers to receive four Julie’s branded gifts which include a flag keychain, wrist bag, badges designed by Zozo, and a non-woven bag. Customers who spend over RM50 on a single receipt will receive a set of limited-edition Julie’s Duet Socks.

Amazing gifts with purchase up for grabs at the Julie’s Roadshow at Sunway Pyramid.

To add to the excitement, customers who spend the highest amount on purchases for the day will stand a chance to take home the AirWheel SE3S. There is a total of four units up for grabs throughout the four-day roadshow. Don’t miss out on this opportunity to enjoy your moment of bliss at the roadshow. Bring your family and friends for a memorable experience that combines savoury flavours, thrilling activities, and fantastic giveaways.

Start your blissful journey today by purchasing Julie’s Sweet Chilli Cheese Sandwich, and Sour Cream & Onion Sandwich online from Julie’s Shopee and Lazada flagship store. For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. To get continuous updates on Julie’s latest promotions, contests, and activities, visit our website or follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

To watch the brand’s promotional video on the new flavours, click on the links below:

Sweet Chilli Cheese

Castrol Unveils a Dynamic New Logo Marking a Bold Leap Forward in Brand Evolution

By
Tan Heng Hong
-

[Kuala Lumpur, 3rd March 2024] — Castrol, one of the country’s leading automotive lubricants brands celebrates a remarkable milestone of 125 years globally, with a significant 100-year journey in Malaysia. With a remarkable history of leading innovation and setting the benchmark for tomorrow’s technology across the industry, Castrol proudly introduces a vibrant and contemporary new logo, signalling an era of accelerated progress and evolution for the company. 

“Today, our legacy of pushing boundaries continues, – expressed Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore. “As we progress into the realms of electrification, product innovation and adapt our service offerings to cater to the ever-changing needs of consumers, we are charting a new course forward.” 

The new brand essence, “We accelerate your progress,” encapsulates Castrol’s commitment to driving change through ground-breaking technologies, superior products, and exceptional service experiences. This ethos forms the core of the company’s renewed vision and purpose. 

Castrol’s new logo boasts a modern, dynamic, and younger feel that exudes a spirit of progress and innovation. The iconic red, green, and white colours synonymous with the brand have been reimagined to enhance brand recognition and resonance. The brand refresh also includes a new sonic identity. It has been crafted to enhance the refreshed visual look and feel, with music and sound design that strongly elicits feelings of acceleration, forward momentum, and dynamic movement. Castrol’s new sonic identity is a powerful future distinctive brand asset that will drive awareness and memorability. 

Scheduled for launch in 2024, the new logo will be accompanied by a renewed packaging design, signifying a comprehensive brand transformation poised to captivate audiences with its contemporary appeal.  

As Castrol embraces this exciting evolution, the company remains committed to its mission: to continually innovate and meet the evolving needs of its consumers worldwide. 

Spice Up Your Ramadan: Pizza Hut Indonesia Introduces Pedas Nusantara – A Flavorful Fusion for Family Bonding

By
Tan Heng Hong
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JAKARTA, Indonesia, March 7, 2024 /PRNewswire/ — Commemorating the holy month of Ramadan, Pizza Hut Indonesia (PHI), the country’s leading halal-certified pizza pioneer with a 40-year history, is proud to unveil its latest innovation, the “Pedas Nusantara” series. The limited-time-only menu is offering a fusion of Indonesia’s local flavors with the international appeal of pizza. The Pedas Nusantara series will be available from March 4th to April 28th, 2024, across all Pizza Hut locations in Indonesia (Pizza Hut Indonesia Restaurants, Pizza Hut Delivery and Ristorante).

Celebrate Ramadan and savor the mouthwatering flavors of Pedas Nusantara in the nearest Pizza Hut Indonesia restaurant or order through the Pizza Hut Indonesia app or www.pizzahut.co.id

The Pedas Nusantara series is Pizza Hut Indonesia’s way of recognizing the deep significance of Ramadan in Indonesian families while paying tribute to the nation’s rich culinary heritage. Beyond its spicy meaning, “Pedas” resonates with the notion of “mulut pedas” reflecting the tendency to speak harshly—a phenomenon prevalent among Indonesians, especially within familial relationships.

Acknowledging this, PHI aims to shed light on the underlying care and affection behind such words. Often, these expressions stem from genuine concern and affection. As Ramadan symbolizes a period of introspection, compassion, and forgiveness, it serves as a poignant reminder for families to come together, forgive each other, and strengthen their bonds.

“We’re excited to introduce the Pedas Nusantara series—a tantalizing fusion of spices atop our cheese and chicken karaage pizzas, pioneering a new culinary experience. This Ramadan, as customers indulge in our flavorful offerings, we hope they will also embrace forgiveness and nurture stronger family bonds. Let us unite in celebrating tradition, igniting cherished moments, and delighting taste buds across Indonesia,” says Boy Lukito, Director of Operations of Pizza Hut Indonesia.

The Pedas Nusantara series features a tantalizing blend of sambal-infused dishes, paying homage to the diverse flavors of the Indonesian archipelago. Reflecting Indonesia’s penchant for spicy cuisine, PHI is infusing several of its signature dishes with sambal, including QU4RTZA and L1MO Pizza, which will be topped with karaage chicken, cheese, and four distinct sambal varieties: sambal kemangi, sambal cabe ijo, sambal matah, and sambal bawang. Other highlights from the Pedas Nusantara series include Wingstreet Pedas, presenting succulent Wingstreet chicken paired with a choice of the four available sambal varieties. While Kenduri Pedas presents a savory ensemble of karaage chicken atop rice, divided into four sections, each adorned with different sambals, ideals for 2-4 people to share and enjoy. For those seeking a satisfying meal, a single-serving Paket Pedas Puas offers karaage chicken served with rice, lalapan, and a refreshing beverage, accompanied by a choice of sambal.

Elevating the dining experience further, Pizza Hut’s Ristorante presents the QU4RTZA Pedas Nusantara, Salmon Sambal Rice, and Sambal Fish and Chips, combining premium ingredients with the bold flavors of sambal. Complementing the fiery fare, PHI introduces two new limited-time beverages: Es Kembang Gula and Es Mangga Kocok. These refreshing concoctions serve as the perfect companions for breaking the fast, enhancing moments of togetherness and celebration.

To complement the Pedas Nusantara experience, PHI is introducing a range of promotions during Ramadan. Among them is “Munggahan”, featuring savory karaage chicken served atop a 1-meter bed of rice accompanied by four distinct sambals. This offer is available for groups of 8-10 dining in until March 10, 2024.

Find more Pizza Hut Indonesia promotions and updates for Ramadan by following the Instagram official account at www.instagram.com/pizzahut.indonesia

Oishi Green Tea Taps into the Pokemon Universe to Invigorate the THB 16,619 Million RTD Green Tea Market Offering the “Oishi Sparks Joy

By
Tan Heng Hong
-

Thursday 07 March 2024 – Oishi Green Tea, the No. 1 green tea brand holding a 43.9% market share as of January 2024 (based on Nielsen IQ’s 12-month data from February 2023 – January 2024), has partnered with the world-class “Pokemon” multimedia franchise to invigorate the ready-to-drink RTD green tea market, valued at 16,619 million baht, ahead of the summer. This collaboration features six Spark Joys that excel in co-creation in their largest campaign yet, “Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing,” together with the summer promotion, “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange.'” This offers consumers the chance to win an exclusive trip to Japan with every purchase of Oishi, in addition to other exciting prizes totaling over six million baht, redeemable with promotional cards. Additionally, collectors can enjoy 10 special designs of the Pokemon Trading Card Game, available for collection and play from today until May 31, 2024, or while supplies last.

Ms. Suporn Denpaisan, Vice President of the Beverage Division, Oishi Group Public Company Limited, said, “Collaborating with The Pokemon Company to create the ‘Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing’ campaign has been incredibly fulfilling. This campaign marks a new frontier in Thailand, featuring Pokemon’s characters on our packaging labels in bright colors with six unique comic strip designs. It also marks the first time Pikachu has appeared in a TVC, alongside the hottest duo presenters of this generation ‘Gemini’ and ‘Fourth.’ In addition to these exciting elements, Oishi is offering 10 special Pokemon trading card games, known for their popularity and strategic gameplay. We believe these cards will become highly sought-after collectibles among players.”

Oishi Green Tea’s exciting co-creation with “Pokemon” brings Six Sparks of Joy to life, featuring:

  • 1st Spark of Joy: Witness the first-ever encounter between Oishi presenters, Gemini-Norawit Titicharoenrak and Fourth-Nattawat Jirochtikul, and a group of Pikachu characters in a delightful TVC, promising absolute satisfaction and refreshment.
  • 2nd Spark of Joy: Enjoy special promotional cards for the Pokemon Trading Card Game, available in 10 unique designs for collection and play, sure to delight fans worldwide.
  • 3rd Spark of Joy: Experience the first-ever visit to Thailand by “Pojama” for an exclusive Meet & Greet event with “Pikachu” and “Eevee,” spreading joy to all attendees.
  • 4th Spark of Joy: Discover new packaging label designs featuring six colorful limited editions. Each design showcases beloved Pokemon characters in humorous designs, embodying the fun of the Oishi campaign. Enjoy our popular flavors, like Pikachu representing honey lemon, Naetle (Turtwig) for the original flavor, Pojama (Piplup) for Kyoho grape, Eevee for Japanese rice, Hikozaru (Chimchar) for watermelon, and Arceus for lemon-flavored black tea, available in PET bottles in 350 ml., 380 ml., and 500 ml. sizes, as well as UHT boxes in 180 ml. sizes, catering to everyone’s taste.
  • 5th Spark of Joy: Join the summer promotion, “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange'” for a chance at winning fantastic prizes! You can win an exclusive trip to Japan with Gemini and Fourth, along with other exciting rewards like EV cars, motorcycles, iPhones, iPad Pros, gold, and more, valued at over six million baht. Simply send the code via the OISHI Club app to participate. Additionally, you can redeem special promotional cards for the Pokemon Trading Card Game, featuring 10 unique designs, when purchasing three PET bottles of Oishi (available only at participating stores) from today until May 31, 2024, or while supplies last.
  • 6th Spark of Joy: Enjoy premium collectible Oishi and Pokemon items like color-changing glasses, umbrellas, bags, car sunshades, blankets, and thermos flasks, available through select stores and the Oishi Club app.

“Utilizing anime characters in brand communications is crucial for boosting sales and expanding the customer base. Integrating these anime characters into marketing strategies, such as ‘One Piece’ and ‘Demon Slayer,’ has played pivotal role in driving growth and securing the top market position. Oishi’s latest market share as of January 2024 at 43.9% has been a crucial force for an 18% growth of the RTD GT market worth 16,619 million baht. The collaboration with Pokemon, the world’s leading multimedia franchise with a devoted fan base, is well-suited to further strengthen Oishi’s market presence and ensure sustainable growth,” concluded
Ms. Suporn.

The launch event for the campaign, “Oishi Sparks Joy: Absolutely Satisfying, Extremely Refreshing” and the summer promotion “Drink Oishi Today and Get a Chance to ‘Win’ and ‘Exchange’ in the Most Satisfying Way” on March 5 at Siam Square was highly successful, drawing a strong response from Oishi fans, the Gemini-Fourth fan club, and Pokemon game trainers. The event was filled with exciting activities and shows, including a Meet & Greet with three popular Pokemon characters: Pikachu, Eevee, and the first-ever visit to Thailand by Pojama. Attendees also had the opportunity to participate in a range of activities, such as opening promotional card envelopes and playing the Pokemon Trading Card Game from Oishi. The highlight of the event was the presence of the Oishi presenter duo, Gemini and Fourth, who served Oishi Green Tea to help everyone cool off from the heat. Twenty lucky winners also had the chance to take exclusive photos with both presenters.

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