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Osotspa takes M-150 energy drink into the carbonated segment

Osotspa has expanded its M-150 energy drink line with the introduction of M-150 Sparkling Energy Drink in Thailand. This new variation features carbonation, a departure from the original M-150’s non-carbonated formula. M-150 Sparkling caters to consumers seeking a fizzy and refreshing energy drink while maintaining the brand’s well-known taste. Additionally, M-150 Sparkling is fortified with vitamin B complex and zinc, and is sugar-free.

M-150 Sparkling Energy Drink is likely a strategic move by Osotspa to compete with TCP Red Bull Energy Soda and attract a new generation of consumers, particularly young consumers.

TCP has launched Red Bull Energy Soda to bring a refreshing taste to the energy drink category to appeal to young consumers including first jobbers. This sugar-free sparkling energy drink bridges the gap between energy drinks and refreshing beverages. Red Bull Energy Soda targets consumers seeking a soda drink with added functional benefits while having a premium energy drink positioning.

On the 7-Eleven e-commerce store, M-150 Sparkling (245ml) is available in a multipack of 6 cans for THB 105, bringing the price per can to THB 17.5.

Try the new Gatorade Strawberry

Gatorade has introduced a novel strawberry flavour in Thailand, catering to the current trend of pink-hued products and aiming to attract new consumers to the sports drink market. Available at 7-Eleven, this refreshing beverage replenishes lost electrolytes while being calorie- and sugar-free.

 

Handy Herb G’nite now has benefit of collagen for a restful sleep and beautiful skin

Thailand’s Sand-M has expanded its Handy Herb G’nite range to include a new ready-to-drink (RTD) beverage that offers the added benefit of collagen.

The lack of sleep is one of the reasons for poor skin health.  The new G’nite Beautie Collagen Shot targets poor sleep patterns by combining chamomile and collagen, along with zinc and l-glutathione. The chamomile extract promotes restful sleep, while the 2,000mg of collagen extract helps consumers achieve healthier, bouncier skin.

Catering to diverse preferences, the Handy Herb G’Nite range now encompasses gummy, RTD, and plant-based milk options.

Uni-President (Thailand) relaunches Daily Mate RTD tea with ‘Block’ and ‘Burn’ functions

Uni-President (Thailand) Ltd has relaunched Daily Mate Healthy Tea, a new RTD tea that blocks new fat and burns accumulated fat to empower consumers, especially females, to achieve their desired body shape and weight.

First launched in 2016, Daily Mate offered a guilt-free indulgence for consumers seeking to enjoy high-calorie, high-fat foods. This unsweetened green tea contained bitter gourd, white kidney bean extract, and L-Carnitine.

The new Daily Mate Healthy Tea builds upon this legacy, introducing a matcha tea enhanced with InnovaTea technology. This technology features EGCG, a potent green tea extract that support fat burning, complemented by 5,000mg of fiber for added digestive support.

Echoing the previous launch, the new product leverages a similar concept of fat blocking. However, this new iteration employs a more direct marketing message centered around the simple and relatable terms ‘Block’ and ‘Burn’, effectively capturing the attention of consumers seeking these benefits

 

 

P80 Longa Kombucha communicates postbiotic benefits

PM Group, the maker of P80 longan drink, has launched P80 Longa Kombucha in Thailand. The latest drink under the P80 range contains a blend of longan juice and kombucha fermented tea. What’s interesting about the new P80 Longa Kombucha is how the brand communicates postbiotics and their role in supporting immune heath, gut health and cardiovascular health.

The International Scientific Association for Probiotics and Prebiotics (ISAPP) defines a postbiotic as a preparation of inanimate microorganisms and/or their components that confers a health benefit on the host”. In other words, postbiotics are not live, they’re more stable and have a longer shelf life than live, active probiotics.

Postbiotics have gained traction in South Korea with brands marketing their products as postiobics. In Southeast Asia, consumers are still at the stage of familiarising themselves with probiotics and prebiotics.

Based on our conversations with brands, at least one other shelf-stable kombucha brand in the region is looking at communicating the postbiotic benefit but decided not to proceed due to consumer lack of understanding about postbiotics. Government regulation is also a hurdle to overcome.

Pizza Hut Unveils ‘Pizzi Sushi’ – The World’s Debut of a Fusion Marvel of Pizza and Sushi, Savor the Wink-Worthy Delight That Will Wow Your Taste Buds!

Bangkok, November 24, 2023 – Pizza Hut 1150, a globally renowned pizza brand operated by PH Capital Company Limited, is unveiling an innovative recipe – “Pizza Sushi” – a delectable variety crafted to tantalize the taste buds of sushi enthusiasts. This unique creation features a sushi-inspired crust, offering four enticing toppings: Aburi SalmonTaraba Ebi Crab SticksTamago Sweet Eggs, and a Cheese Crust, all resting on a base of Japanese rice. This blend of diverse ingredients creates a perfect harmony of distinct yet complementary tastes.

Patrons also have the flexibility to choose their preferred edge of pizza sushi and pair it with Pizza Hut’s toppings on every selection. Each serving comes accompanied by two styles of sauces, seamlessly blending Eastern and Western flavors. The Western-inspired option includes wasabi mayo, while the Asian-style choice features wasabi shoyu. This culinary brilliance is available at a starting price of only 419 baht.

Get ready to experience the world’s first delectable assortment with the “Pizzy Sushi” menu, exclusively available from November 23, 2023, to January 31, 2024.

Sushi stands out as one of the dishes loved by many. Imagine introducing sushi as an alternative recipe for pizza, focusing on crust innovation. Imagine an array of sushi pizza crusts that seamlessly blend with each Pizza Hut toppings option, enriching the variety of flavors across all your pizza recipes.

Pizza Hut’s “Pizza Sushi Combo” offers two sets of deliciousness for you to choose from:

  • Special Combo at 499 baht (usually 690 baht) – Enjoy 1 tray of delectable pizza sushi from the Lover category, 1 dish of spaghetti (from the 129-baht category), 4 pieces of New Orleans chicken, and 1 refreshing 16-ounce glass of Pepsi.
  • Family Combo at 888 baht (usually 1,162 baht) – Savor 1 tray of delicious pizza sushi from the Lover category, 1 tray of either thick and soft or thin and crispy pizza from the Lover category, 1 dish of spaghetti (from the 129-baht category), 4 pieces of New Orleans chicken, and 4 refreshing 16-ounce glasses of Pepsi.

Experience the delectable “Pizza Sushi” starting today at all Pizza Hut restaurants nationwide. To place your order, simply call 1150 or visit the website www.pizzahut.co.th. Alternatively, explore the Pizza Hut mobile application, the must-have app for pizza enthusiasts. For easy ordering, fast delivery, and piping hot service available everywhere, download it today on Google Play and the App Store.

Dig Into Delicious yumeat™ Plant-Based Delights at the AEON Healthy Food Fair

Nutritious and Full of Flavour in Every Bite

Shah Alam, November 24, 2023 – According to the Asia Pacific Personal Habits Survey, unbalanced diets is one of the top unhealthy habits in various Asia Pacific countries, including Malaysians who want to stop or change that they started during the pandemic. So how often do you think about healthy living?

To make the changes, dig into healthy and delicious yumeat™ plant-based delights at the AEON Healthy Food Fair at the famed La Boheme Bakery and AEON Delicatessen from November 1 to 30, 2023, to ease into a healthier lifestyle or great way to add on the nutrients missing from your diet.

Developed and carefully crafted by experienced AEON chefs and master bakers to be well-balanced, healthy and tasty, the offering spans local, Western, Italian, and Japanese delights including fried rice, a variety of pastas, sushi sets, breads, and pastries. While some items are fully plant-based or vegetarian friendly  others do include eggs or fish. All are clearly labelled, and developed to exacting standards to be nutritious and full of flavour in every bite.

Master chefs and bakers from AEON selected yumeat™ because it is Malaysia’s first shelf-stable ready-to-eat plant-based meat that is crafted with high-quality products that promote a healthier and more environmentally friendly lifestyle.

The AEON Healthy Food Fair showcases yumeat™ because it is packed with up to 10 grams of protein per 100 gram serving while delivering the meaty texture and taste you crave without cholesterol worries. yumeat™ consists of just clean ingredients with plant protein from non-GMO soybeans, wheat, oats and mushroom, which are hormone-free and antibiotic-free.

Head to your nearest AEON La Boheme and Delicatessen for AEON Healthy Food Fair for deliciously healthy yumeat™. The yumeat™ products utilised in these recipes include Plant-based Spicy Luncheon and Plant-based Minced Meat in Oil. These healthy and delicious delights are available for affordably priced from RM3.90 to RM18.90, these are wallet friendly options for everyday and as special treats.

yumeat Specials at AEON Delicatessen Exclusively for the AEON Healthy Food Fair 

Some of our favourites at AEON Delicatessen include Italian inspired Spaghetti Bolognese with plant-based minced meat and sauteed mushrooms, and a classic aglio olio with spicy plant-based luncheon. Or try everyone’s favourite fried rice with the option of Kampung Fried Rice with Spicy Luncheon; or Chinese Fried Rice with Spicy Luncheon, both are delicious with a spicy kick.

Adore the opportunity to experience sushi via the 4 piece yumeat™ Plant-based Sushi Set that features unique toppings of yumeat Plant-based Minced Meat in Oil, and yumeat™ Plant-based Spicy Luncheon. Try out the Healthy Combo Sushi Set A or Set B that introduces plan-based sushi alongside the favourites of nigiri (fish) and sushi rolls.

yumeat Delights at La Boheme Exclusively for the AEON Healthy Food Fair 

A good bread or pastry is a satisfying snack, and for small eater can be a main meal. Dig into these plant-based goodies at the famed La Boheme Bakery including the mouth-watering Luncheon Croissant Minis filled with fried plant-based spicy luncheon, lettuce, chilli and tartar sauces, topped with black olives. The satisfying Mushroom Meat Galette features a crusty baguette wrapped around a mushroom and plant-based mince filling. The Mexican inspired Tartar Jalapeno Delight features a mixed tartar plant-based minced meat filling spiced up with jalapenos.

Enjoy an Eggcellent Luncheon Danish that includes spicy plant-based luncheon, sliced capsicum, mayonnaise and an egg. For cheese-lovers the Cheesy Meaty Bread that showcases a mix of cheeses spread with plant-based minced meat, capsicum round, black olives, mayonnaise and more cheese.

yumeat™ is available in Plant-based Luncheon Meat Original and Plant-based Luncheon Meat Spicy at RM12.90 for 360g can; and Plant-based Minced Meat with Bean Paste at RM6.25 for 195g can. Grab the new yumeat™ Minced Meat in Oil at RM7.50 for 200g pack available only on Shopee and Lazada from November to December 2023.

yumeat™ products are widely available from Aeon, Aeon Big, Giant, Jaya Grocer, MYDIN, Hero, 99 Speedmart, Village Grocer, Bens, or visit the Ayam Brand Official stores on Shopee and Lazada. Follow https://www.facebook.com/yumeat.malaysia  or https://www.instagram.com/yumeat.malaysia/ for more info, recipes and exciting promotions.

Doi Kham expands Pop Ice range, adds Punch Squash concentrated syrup

Expanding its Pop Ice range, Thailand’s Doi Kham has introduced the new Party Pop flavor. These ice lollies only require freezing before consumption and come conveniently packed in the innovative Tetra Fino® Aseptic 100 Ultra MiM packaging, enabling juice drinks to be produced and distributed in small carton packages at room temperature. The refreshing Party Pop features four delicious fruit.

Doi Kham has also unveiled Punch Squash, a concentrated syrup made with four fruits: mango, passion fruit, orange, and pomegranate. Free from coloring and preservatives, this versatile syrup is perfect for creating a variety of drinks or desserts at home.

New Good Day Groovy Cookies offers novel consumption experience

PT Santos Jaya Abadi, known for its Kapal Api coffee, has launched a new flavor under its Good Day RTD coffee in Indonesia. The new Good Day Groovy Cookies incorporates the sweet cookie flavor into RTD coffee to offer consumers with a novel consumption experience.

The Good Day brand, both RTD and sachet, caters to young consumers and offers coffee with taste profiles suitable for their preferences.

Pizza Hut Unveils its New Store Concept: “Pizza & Bar” to Attract Foreign Tourists

Phuket, Thailand – 21 November 2023: Pizza Hut 1150, the global pizza brand under the management of PH Capital in collaboration with Craze Café has recently introduced its new store concept called “Pizza & Bar”, the first branch in Thailand and Asia and the second branch in the world, to attract domestic and international tourists.

The first branch of Pizza & Bar in Thailand is located on the first floor, The Garden Zone of Jungceylon Shopping Center in Phuket. It opens from 11.00 to 22.00 daily. Customers will enjoy a variety of signature menus created by Chef Aof – Natawoot Thammaphan, The Iron Chef Thailand. Meanwhile, it would be more delicious and tasty when eating pizza with creative drinks by Craze Café such as Fruit smoothies, Cocktails, beers, and coffee with a variety of beans to choose from, including Kenya AA Top Pica, Brazilian Bahia, Barrel Age, including Longa menus such as Ice Longano which will be served only at this Pizza & Bar restaurant.

Mr. Kamolsut Dabbaransi, Senior Vice President and President of Thoresen Thai Agencies (TTA) said, “The new store concept ‘Pizza and Bar’ was launched for the first time in Peru which received a fantastic response from customers. Pizza Hut Thailand foresees a great opportunity to introduce this store concept in Thailand and Jungceylon Shopping Center in Phuket, with a number of annual tourists up to 17 million, is the perfect location.

The Pizza & Bar restaurant here have indoor and outdoor space to accommodate customers conveniently. The special menus by the famous Chef Aof ready to make customers mouthwatering include Fresh Spaghetti Carbonara, Fresh Spicy Spaghetti, Spaghetti Bolognese, Spicy Chicken Steak, Pork Chop, BBQ Pork Ribs, and many more, couple with extraordinary drinks by Craze Café. Certainly, the ‘Pizza and Bar’, an exclusive place with a delightful and cheerful atmosphere will receive a warm welcome from customers in Phuket and tourists from around the world”.

Currently, there are 185 branches of Pizza Hut in Thailand. The new ‘Pizza and Bar’ located on the 1st Floor, The Garden Zone, in Jungceylon Shopping Center at Patong is the 6th branch of Pizza Hut in Phuket. Customers can update the details about activities, news, and additional promotions of Pizza Hut at www.pizzahut.co.th and the Pizza Hut Application, the only app that pizza lovers must have. Easy to order, Fast delivery and hot everywhere. Download it at Google Play and APP Store today onwards.

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