Lee Kum Kee has unveiled an oyster sauce that is healthier for you with 25% less sodium than the Panda Brand Oyster Sauce. After sugar, governments are focusing their attention to encourage consumers to reduce salt intake with the possibility of introducing a tax on food with high sodium.
As a result, brands are accelerating their product innovation to offer consumers with a low sodium choice to help prevent the risk of hypertension, stroke and heart attack. Havin a low sodium product also puts brands in a better position in case the government decides to proceed with the salt tax.
Get your Lee Kum Kee Panda Brand Less Sodium Oyster Sauce now.
Pastaria, a pasta delivery brand in Indonesia, has collaborated with Samyang Green to launch Spaghetti Samyang Carbonara. The new spicy menu combines the creamy sauce from Pastaria with the Samyang Green’s spicy buldak sauce to turn it into a restaurant-style dish. The new product taps into Pastaria’s ‘Next Level Pasta’ approach.
Indonesia’s Jiwa Group, known for its coffee chain Kopi Janji Jiwa and Jiwa Toast, has launched a new burger offering Burger Geber.
Burger Geber is available on GoFood, GrabFood and JIWA+ since 11 January 2023 with a starting price of IDR 25,000. Burger Geber is also available at selected Kopi Janji Jiwa outlets in the Jabodetabek region.
Jiwa Group is leveraging on its existing chain to expand the menu beyond beverage, toast into other adjacent food categories including burger that goes well with its beverages.
OT Group has unveiled Blastoz Bitez in Indonesia that offers 5 surprises in each bite. Each pack contains 10 units and is perfect for sharing. Blastoz Bitez Mini Chocolate Crispy Caramel Wafer is available in the nearest outlets and online. Now consumers can share the fun with their friends and family.
Captain Oats has made available its Middle Eastern edition Captain Oats Instant Oatmeal Curry in Malaysia. Also available in vegetable flavour. Just like instant oatmeal, you only have to add boiling water. Captain Oats Instant Oatmeal – Curry comes with added real spices. The oatmeal makes you feel fuller for longer anytime, anywhere.
This product demonstrates how you can add a spicy flavour into your instant oatmeal.
Click here to buy from Captain Oat’s official Lazada store.
7-Eleven Malaysia has launched WOW Pau, which is similar to the Chinese gua bao (ćć ). They come in four flavours – Kam Heong, Thai Lime, Spicy Tteokbokki and Creamy Buttermilk.
Image by 7-Eleven Malaysia
Gua bao is rising in popularity in Malaysia. Marrybrown has launched its Egg-stra Ong with Egg-Stra Ong Fish Pau as one of the menu items.
The famous Malaysian meat jerky company Oloiya has incorporated Marmite into its meat jerky. This limited edition product for Chinese New Year is so unique and popular that it was sold out immediately after release. We expect Oloiya will attempt to renew this Marmite Chicken Bakkwa again during 2024.
Over the weekend, social media platforms were abuzz as passers-by at Tropicana Gardens Mall were left stunned when shoppers stopped in their tracks, frozen in time, and broke out in dance at the busy shopping mall.
It was later revealed that this stunt was by Tiger Beer as part of their âCheers to a Bold Beginningsâ campaign.
Leading up to the festive period, the brand has been encouraging fans to pause to celebrate lifeâs small wins, reflect, and recharge to uncage their inner Tiger as they enter the Chinese New Year. Earlier this month, Tiger partnered with homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled âThe Boldest Chaseâ.
The flash mob danced to this song which is available on the campaignâs microsite, YouTube and Spotify. In true âGan Gan Chongâ spirit, Tiger invites fans to take the time to pause despite the everyday hustle and have the spirit to break through this Year of the Rabbit.
Kuala Lumpur, 19 January 2023 â Chinese New Year is a time for families and friends to gather and be reunited to celebrate traditions while creating magical memories that will be cherished for years. In celebrating this Chinese New Year, Coca-Cola Malaysia is inviting Malaysians to embrace the true spirit of family togetherness and find common ground through shared experiences.
âAt Coca-Cola, we believe that real magic is everywhere. And that magic can be brought to life when we embrace each otherâs differences and celebrate the commonality that binds all of us. Our Chinese New Year campaign hopes to bring this message to everyone, and we encourage all Malaysians to come together to celebrate the magic while enjoying a refreshing can of Coke,â said Rina Surya, Frontline Marketing Director, Coca-Cola Malaysia.
Echoing the sentiments of family togetherness and embracing differences in all of us is further amplified through a short video from Coca-Cola that can be accessed here â
The video tells the story of an older rabbit planning to visit her children and grandchildren who live in the city but is wary of the extended familyâs difference in lifestyle and Chinese New Year customs. Nevertheless, upon arrival and feeling unsure about sharing a meal prepared by herself, the other family members immediately embrace her lovingly to remind the older rabbit that celebrating differences is the true magic of family togetherness. At the end, they enjoy the festivities through a meal with a bottle of Coca-Cola.
To welcome the Year of the Rabbit, Coca-Cola Malaysia has also released six new limited-edition can designs that are available across both its Coke Rasa Asli and Zero Sugar range.
Additionally, Coca-Cola Malaysia is elevating the magic of Chinese New Year throughout the country via several experiential activations which includes on-ground activities, social media outreach through KOLs, TV commercials and out-of-home displays. More than 60 out-of-home display sites nationwide will carry Coca-Colaâs message that celebrating together is magic â the most iconic one being the larger-than-life 3D screen at Pavilion Bukit Bintang.
Letâs celebrate the magic of family togetherness and true spirit of Chinese New Year with us at Coca-Cola Malaysia. To find out more, connect with Coca-Cola through our socials: Facebook, Instagram, and website.
Students of Sekolah Kebangsaan (FELDA) Pasir Besar taking a group photo with VIPs after the Majlis Penyerahan Pek Kembali Ke Sekolah from RMHC Malaysia
 âBack to Schoolâ programme now in its sixth year; funding provided to Sekolah Kebangsaan (FELDA) Pasir Besar for Robotic programmeÂ
GEMAS, 18 JANUARY 2023 â Ronald McDonald House Charities (RMHC) Malaysia recently distributed Back to School packs for students at Sekolah Kebangsaan (FELDA) Pasir Besar, Gemas, Negeri Sembilan. In addition, the school also received a personal donation from Yayasan Jaafar Ahmad to help set up its Coding and Robotic Club.
A total of 260 children from Sekolah Kebangsaan (FELDA) Pasir Besar received the Back to School packs, valued at RM26,000. Overall, RMHC Malaysia had allocated RM1.5 million in 2022 to prepare the âBack to Schoolâ packs for distribution to about 25,000 primary school students from underprivileged families throughout the nation. The packs are actively being distributed in stages before the start of this yearâs school session in March.
Students of SK FELDA Pasir Besar doing a demonstration of Coding & Robotics with VIPs present
Embracing Digital Skills
Apart from the âBack To Schoolâ packs from RMHC, Sekolah Kebangsaan (FELDA) Pasir Besar also received a donation of RM15,000 from Yayasan Jaafar Ahmad to set up a Coding and Robotic Club under the Felda Digital Maker Hub programme, which was established to transform digital education in FELDA schools.
Yayasan Jaafar Ahmad is a foundation established by Datoâ Azmir bin Jaafar, Managing Director and Local Operating Partner, McDonaldâs Malaysia, who is also President of RMHC Malaysia. The foundation which was set up in honour of Azmirâs father aims to help those in need around Negeri Sembilan through beneficial initiatives that promotes shared prosperity.
âAs the son of a FELDA settler, I feel it is my responsibility to contribute towards the welfare of FELDA children here. Sekolah Kebangsaan (FELDA) Pasir Besar is where I gained my primary school education and I am deeply indebted to my teachers at the time. It is my sincere wish to share sustenance with those in need and this personal contribution via Yayasan Jaafar Ahmad is a token of my appreciation to the school that has shaped me to be who I am today. May it inject enthusiasm for the children and pave the way for their success in the future,” said Datoâ Azmir Jaafar.
The RM15,000 donation was handed to Abdul Rahim bin Abdullah, Headmaster of Sekolah Kebangsaan (FELDA) Pasir Besar. Witnessing the handover event was guest of honour, Tan Sri Idris bin Jusoh, Chairman of FELDA.
âI am very heartened to meet Datoâ Azmir Jaafar who is one of FELDAâs bright stars. More importantly, I am very grateful to all FELDA children who have grown to become successful individuals and have not forgotten their roots by continuing to give back to FELDA through their own initiatives,â said Tan Sri Idris bin Jusoh.
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