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TOP Introduces Premium Detergents with 5D Colour Technology for A Cleaner, Brighter, Super Colour Inclusive and Protective Laundry Experience

By
Tan Heng Hong
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TOP Colour Signature Line

Partners with Kloth Cares & INTI International College Subang to Upcycle Textile Contribution for Communities in Need

Kuala Lumpur, November 1, 2022 – Life is back to normal as we embrace endemicity. Reclaim time, convenience and ease-of-mind when it comes to laundry with the TOP Colour Signature line of Super Colour premium powder detergent and Colour Protect premium liquid detergent with breakthrough 5D Colour ProTech laundry technology.

Now, you can wash all your laundry together be they light, dark, multi-coloured, white, old or new[1] with the confidence that colours won’t bleed, colourful clothes will remain  vibrant, and dark clothes will stay dark. It prevents fabric from early aging, keeping them newer for longer helping prolong the life of garments thus promoting more sustainable living.

How 5D ProTech Technology Works?

TOP the No 1[2] Detergent Brand in Malaysia, is an innovative, consumer-centric brand by Lion Corporation Japan, that has been uplifting the way we do laundry in Malaysia through continuous research, producing breakthrough innovations to serve and improve consumer living. It is known for championing the concept of hygienically clean living through its continuous detergent technology innovations.

The new TOP Colour Signature line includes 5D Colour ProTech Technology developed by Lion Corp deploys five colour benefits, hence the name. It keeps dark colours dark and bright colours vibrant through removal of chlorine in wash water. It allows colours to shine through by removing stubborn stains. It prevents pilling due to friction by maintaining fabric smoothness. It prevents early aging of fabric to help clothes look newer for longer.  Its unique cross colour resistance technology prevents colour bleeding for ease-of-mind.

All TOP detergents including the Colour Signature line are powered by Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech that deploys next generation detergent technology that effectively removes 99.9% of harmful viruses including (COVID-19, Influenza A & Coxsackie), and bacteria[3]. This specially curated multi-tech formulation includes Anti-Malodour, Anti-Mite Dust and Anti-Sebum functionalities, enhanced with Bolder Scent Technology, a distinctive fragrance with proven efficacy against malodour control while it enhances your mood.

The winning combination of 5D Colour ProTech Technology and Advanced Micro-Clean Tech in the new TOP Colour Signature line of powder and liquid detergents will uplift your laundry experience, saving time, reducing effort, increasing ease-of-mind while protecting and preserving the condition of your fabrics for longer. Naturally it helps multi-cultural Malaysians Stay True to Their Colours in the spirit of Hari-Hari Warna-Warni, including the desire to be more green and earth-friendly.

Embracing the rising wave of global green eco-consciousness, TOP debuts a new eco-refill pack for its premium liquid detergents including the TOP Colour Protect (3.2kg) TOP Stain Buster (3.4kg) and TOP Silky Miracle (3.2kg) liquid detergents. The eco-refill packs have a sleek and slim design that makes them easy to transport and store, even in smaller homes. They come with a screw-top nozzle for easy, targeted and spill-resistant use.  Most importantly they reduce 80% of plastic usage compared to the classic detergent bottle format, are recyclable and reduces the brand’s, and your carbon footprint.  Try the eco-refill packs that are kinder to the environment that offer even more value for money compared to regular packaging.

“With the return to pre-pandemic activity levels, consumers are more conscious of how they present outwardly including how their clothes look. Globally we are seeing a return to bright coloured clothing after the dreary pandemic-era work-from-home pajama-like uniform. Malaysians need a powerful, time-saving laundry solution that would take the guesswork out of all-colour inclusive single load laundry, helping them live a more hygienic, sustainable and eco-conscious lifestyle that will let them Stay True to Their Colours.  The TOP Colour Signature line of powder and liquid detergent delivers what consumers need,” says Ms Carmen Foo, Senior General Manager of Southern Lion Sdn Bhd.

INTI Upcycled Fashion

The TOP Hari-Hari Warna-Warni campaign will introduce the new Colour Signature line nationwide through nationwide roadshows, and  through a collaboration with Kloth Cares and INTI International College Subang’s Center of Art and Design (ICAD) Fashion Design that encourage Malaysians to learn how to prolong the life and vibrancy of their fabrics including caring for, collecting, repurposing and upcycling to help the Earth.

According to research a staggering 2 million kilogrammes of textile waste and other wearable products end up in Malaysian landfills, daily.

Kloth Cares, the first textile-recycling movement in Malaysia is a social enterprise that targets in 2022 to keep 3 million kilogrammes of textile and other wearable products out of landfills. “Partnering with TOP and INTI International College Subang allows Kloth Cares to reach more Malaysians with the important 5R message to Rethink, Reduce, Reuse, Repurpose and Recycle. Try to prolong the life of your wearables with a detergent that can keep your items looking and feeling their best for longer to reduce the rate with which you must replace your clothes. Reuse and Repurpose these items at home or at work giving them a second life. If you run out of these options, visit the TOP roadshows, and contribute your fabric items to keep them out of landfills,” says Ms Nik Suzila, Co-founder of Kloth Cares.

Discover the potential and beauty of upcycled, sustainable and Warna-Warni fashion at the TOP Hari-Hari Warna-Warni roadshows through an exhibition one-of-a-kind upcycled wearable fashion by students from INTI International College Subang ICAD Fashion Design using fabric contributed by Kloth Cares.

“Sustainable, eco-conscious fashion is the way forward. For young Malaysians thrifting is the preferred shopping option. INTI ICAD Fashion Design students have added their unique voice and style to upcycle items from Kloth Cares for the TOP Hari-Hari Warna-Warni roadshow exhibition. Come by the roadshows to be wowed by the exhibits, and learn more techniques to prolong the life and wear of your clothing through repairing, repurposing and embellishing while developing your own personal sustainable style statements,” explains, Ms Ang Tong Yin, Dean, INTI Center of Art and Design (ICAD), INTI International College Subang.

Visit the TOP Hari-Hari Warna-Warni roadshows and mini pop-up stores. The roadshows date and location as below:

Locations

Date

NSK Kuchai Lama, KL

21 – 23 Oct 2022

AEON Metro Prima Kepong, KL

27 – 30 Oct 2022

AEON Mid Valley, KL

27 – 30 Oct 2022

AEON Big Wangsa Maju, KL

3 – 6 Nov 2022

Billion Kota Permai, Penang

4 – 6 Nov 2022

AEON Tebrau City, Johor

24 – 30 Nov 2022

Midas Merge, Johor

25 – 27 Nov 2022

All visitors will receive a TOP Colour Signature sample box of 90g liquid and 100g powder. The goodies increase with purchase, buy  RM20 and above in a single receipt to receive FREE TOP face towel or TOP Nylon Bag, purchase RM40 and above to receive a FREE limited edition designer TOP laundry basket and TOP powder container, and purchase RM60 and above to receive a FREE TOP eco bag and TOP Colour Signature powder 750g. To qualify, purchase should include at least one TOP Colour Signature product.

To participate in the TOP Hari-Hari Warna-Warni Sustainability campaign be at the roadshows from 10am to 12noon with at least 10 pieces of clothing that you want to donate to be upcycled. The first 30 donors will receive a TOP Colour Signature 750g detergent FREE. Donate after noon and receive a TOP Colour Signature sample box of 90g liquid and 100g powder detergents. Take your most creative photograph at the pop-up stores, post it to your social media feed with the #TOPdetergent and #TOPHariHariWarnaWarni hashtags to be in the running for RM30 TouchNGo e-wallet pin.

“Stay True To Your Colours with TOP Super Colour Signature & TOP Colour Protect Signature; add colour, value and commitment to the environment to your life with every load of laundry you do. Drop by the roadshows to learn more and score some freebies and prizes, keep fabric out of landfills via donations through Kloth Care bins, be amazed and inspired by the stunning artworks by INTI International College Subang students, or avail yourself of the many introductory offers through TOP official stores on Shopee and Lazada,” adds Ms Foo.

TOP Super Colour Powder detergent is available in 100g, 750g, 2.1kg and 3.6kg, while the TOP Colour Protect Liquid detergent is available in 1.5kg refill, 2.5kg bottle, 3.2kg refill and 3.6kg bottle.

To find out more about TOP products and the campaign, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.

[1] Always check brand new clothes for colour fastness before adding to your regular laundry load. Cotton, wool and silk are more likely to leach dye on the first few washes compared to synthetic materials such as polyester, nylon and acrylic. Wash clothes of these materials separately on the gentle cycle in cold water to be safe.

[2] Based on Retail Index Service for Detergent category for the 12 months ending March 2021 in Total Malaysia (Copyright © 2021, The Nielsen Company (M) Sdn Bhd)

[3]  Based on an independent lab test conducted in Japan.

foodpanda JOINS FORCES WITH AGROBANK TO PROVIDE MICRO FINANCING TO HOME ENTREPRENEURS

By
Tan Heng Hong
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Agrobank’s President_Chief Executive Officer, Tengku Ahmad Badli Shah Raja Hussin and foodpanda Malaysia’s Chief Executive Officer, Sayantan Das holding the signed MOU

Creating An Empowering Ecosystem To Develop And Support Partners

Kuala Lumpur, November 1, 2022 – The future is looking up for home entrepreneurs as foodpanda Malaysia, Malaysia’s leading food delivery platform, and Agrobank signed a Memorandum of Understanding (MoU) to provide financial aid for foodpanda vendors to start and grow their businesses through the HomeChef vertical.

With the partnership, foodpanda’s vendors and delivery partners will have the opportunity and access to Agrobank’s PEMULIH NewBiz Financing Programme, a micro financing scheme for individuals affected by the current economic challenges but aspire to start their own home-based business centered on food products.

foodpanda Malaysia’s Chief Executive Officer, Sayantan Das and Agrobank’s President/Chief Executive Officer, Tengku Ahmad Badli Shah Raja Hussin signed the MoU at a ceremony held at foodpanda’s HQ in Bangsar South this morning.

Commenting on this initiative, Sayantan said: “As a leader in the food delivery and  quick-commerce space, we believe in empowering entrepreneurship to boost the growth of local businesses. foodpanda does not function as a mere passive marketplace where vendors can connect with their customers, but we strive to nurture and support them to achieve their full potential. We are confident that with this Agrobank partnership, we can synergise our strengths and deliver great changes for aspiring entrepreneurs on our platform.”

Tengku Ahmad Badli Shah said: “We are honoured to ink this MoU with foodpanda where we will provide our financial expertise and support to its existing and potential vendors and delivery partners under their HomeChef initiative through our PEMULIH NewBiz Financing Programme.”

“The partnership will further boost our vision of leading the nation’s agricultural sector through our Shariah-compliant financing products and financial solutions to meet the needs of the agrofood communities including those carrying out upstream activities and up to downstream activities. Agrobank’s ongoing efforts through our full-chain financing programmes are in line with the National Agro-Food Policy which contributes meaningfully to the national Gross Domestic Product (GDP) while increasing food safety and Self-Sufficiency Levels (SSL) in Malaysia,” he further added.

HomeChef is foodpanda’s initiative to develop the growth and expansion of home-based businesses while connecting customers to unique homey dishes via the foodpanda platform.

The exclusive partnership will also see Agrobank collaborating with foodpanda Malaysia on the HomeChef programme on a nationwide roadshow which aims to guide aspiring vendors on their digitalisation journey and to raise the awareness of the programme. Roadshow stops include secondary cities and semi-urban towns in Pahang, Kelantan, Johor , Kedah, Sabah and Sarawak. Ultimately, foodpanda Malaysia aims to create an empowering ecosystem that supports and develops home-based businesses.

“We are beyond excited to be partnering with Agrobank for this programme, as it is aligned with our vision of growing local entrepreneurs in the food and beverage space. We hope to capitalise on Agrobank’s strengths and extensive presence to grow the HomeChef initiative and reach aspiring business owners all over Malaysia. Not only does this micro credit programme offer attractive rates and benefits, but it also provides a low barrier to entry for our aspiring home business owners. In combining forces, we believe that we can create an ecosystem to inspire and empower local entrepreneurship,” added Sayantan.

HomeChef vendors can enjoy access to foodpanda’s business ecosystem of partners and opportunities including local franchise brands, food health and safety training, halal training, packaging and supplies as well as marketing guidance among others. To date, there are more than 5,000 HomeChef vendors under foodpanda Malaysia.

Under the PEMULIH NewBiz Financing Programme, applicants will be given a moratorium for the first six months and charged a 3% profit rate for the seventh month with a maximum financing period of up to 60 months. The financing can be used for the purchase of fixed assets and working capital for business activities such as distribution and delivery of food through p-hailing platforms such as foodpanda. foodpanda delivery partners, too, can obtain financing to purchase motorcycles through this programme.

To find out more about the HomeChef programme, please visit https://bit.ly/3VYKq91.

Carlsberg Golf Classic 2022 National Finals Gives Players a Course for Celebration

By
Tan Heng Hong
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Gwee Li Jun gross winner and Mohd Hisham nett winner of CGC 2022

Gwee Li Jun drives home the championship title with superb golfing performance after a 70 playoff

SHAH ALAM, 31 October 2022 – Known as ‘Probably the Smoothest Golf Tournament’ to hit the range, the highly-energetic, mega-fun Carlsberg Golf Classic 2022 comes to an enjoyable end as Carlsberg Smooth Draught was raised and winners were crowned at the award-winning Kota Permai Golf & Country Club.

(From left) Stafano Clini, MD Carlsberg Malaysia with Wonder Chang who scored the first hole-in-one ever at a CGC National final

Adding to the high-note of the grand finale was the announcement of both Gwee Li Jun and Mohd Hisham receiving an exclusive invitation to play at the World Amateur Golfers Championship (WAGC) 2022 happening on 16 November at the Kuala Lumpur Golf & Country Club. As guest golfers, Gwee and Hisham will be able to play alongside Victoria, Crown Princess of Sweden, and former Liverpool FC goalkeeper, Jerzy Dudek.

‘Probably the Smoothest Golf Tournament’ Carlsberg Golf Classic 2022

Proven to be an exhilarating day for all invited guests, the Carlsberg Golf Classic 2022, which has become a must-attend event for amateur golfers, saw more than 3,800 avid golfers from 32 participating clubs take part in the competition nationwide.

(Third from left) Mohd Hisham, (fifth from left) Gwee Li Jun nett and gross winners of the Carlsberg Golf Classic 2022 with the Carlsberg Management Team

The tournament drew to an exciting close as fierce competition amongst the front runners contributed to a sensational display of golfing prowess with 60 players taking on the course. At the end, Gwee scored 70 to win the Gross title while Hisham scored 68 to clinch the Nett title, with both winners proudly walking away with a Garmin Approach S62 smartwatch and beautiful Titoni Slenderline Quartz timepiece respectively.

Stefano Clini, Managing Director of Carlsberg Malaysia adressing players at the Carlsberg Golf Classic 2022

“This year, the 27th edition of the Carlsberg Golf Classic tournament was yet another huge success and delivered more fun on the green, making this competitive yet enjoyable tournament even better. Celebrating sportsmanship, skill and ultimately the well-deserved winners is a hole-in-one for Carlsberg and we cannot wait for the next tournament. With the ongoing support from the golfing community in Malaysia, we are game to make Carlsberg Golf Classic bigger and better in the years to come,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

Gross champion Gwee said, “I hardly join golf tournaments, but when I do, I play to win. I’ve been playing golf since I was young and it has been 19 years for me. I certainly enjoyed myself during this tournament and plan to participate in future Carlsberg Golf Classics.”

Hisham said, “This was my first time successfully making it to the Carlsberg Golf Classic national finals. I feel really happy to have won and would like to thank Carlsberg for organising and sponsoring everything. I also look forward to playing again in the years to come.“

Stunning spectators into jaw-drops, wide eyes and an eruption of cheers was Wonder Chang hitting an incredible Hole-in-One, a first ever in the Carlsberg Golf Classic finals. The wonderful feat earned Chang not just the ultimate bragging rights but also an ‘Adidas Dress Like A Pro’ outfit set worth RM2,000. “Golf is about competing with yourself and having fun and I look forward to participating again next time. The tournament was well organised and I’m looking forward to the big Carlberg Golf Festival afterward,” said Chang.

“On top of our long-standing support of the sport and providing an avenue for amateur golfers to display their flair and skills, we are also proud to celebrate the first-edition of our Carlsberg Golf Festival which we believe elevates the entire experience for everyone who shares in the love of this annual competition,” Clini added.

Golfers enjoying refreshment on the green

The Carlsberg Golf Festival, which took over after the main championships, delivered a brilliant celebratory conclusion and completed the tournament in true Carlsberg fashion. Special activities curated to elevate the non-stop fun element of every Carlsberg Golf Classic tournament had golf enthusiast participating in entertaining off the green engagements the likes of Hot Air Balloon rides, “The Smoothest Putt” challenge, “Mini Neon Golf”, Giant Jenga and #CELEBRATERESPONSIBLY action, all while indulging in Carlsberg Smooth Draught and the non-alcoholic refreshment, Somersby 0.0 sparkling fruit juice.

The Carlsberg Golf Classic was a great success and has been supported by Carlsberg’s long-standing official partners who are Mercedes-Benz, Adidas, TaylorMade, Titoni, Garmin, Glen Moray and The Saujana Hotel Kuala Lumpur.

Stay tuned for upcoming events and promotions by Carlsberg Malaysia and its portfolio of brews at www.carlsbergmalaysia.com.my or follow us on Facebook at www.facebook.com/CarlsbergMY. As champions of Carlsberg’s ZERO Irresponsible Drinking ambition, we continue to encourage everyone to #CELEBRATERESPONSIBLY, so if you drink, remember, don’t drive!

FrieslandCampina Professional partners with ASEAN Coffee Federation on 10-year sponsorship

By
Tan Heng Hong
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Mr. Victor Mah, President of ASEAN Coffee Federation and ASEAN Coffee Institute, and Mr Steven Tan, Executive Director of ASEAN Coffee Federation, and Ms. Loes Snijder, Head of Marketing Coffee and Tea Specialists, FrieslandCampina Professional, and Mr. Jelle Folmer, Commercial Director APAC, FrieslandCampina Professional, at the sponsorship-signing ceremony held in Singapore on 26 October 2022.

SINGAPORE, Oct. 31, 2022 /PRNewswire/ — FrieslandCampina Professional (FCP) has signed a 10-year sponsorship with the ASEAN Coffee Federation (ACF) to be its Founding Partner and exclusive dairy milk brand. The partnership will see FCP and ASEAN Coffee Institute (ACI), ACF’s official coffee training and education body, co-develop a Milk Science module, which will form part of its existing Barista Certification Programmes. The ACI Barista Certification programmes are structured to suit all levels of coffee practitioners, ranging from junior baristas to cafĂ© owners to mixologists to sensory experts, and are available across Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.

The partnership between FCP and ACF is aimed at elevating the professional accreditation of the barista community in ASEAN and to develop the knowledge of milk use in cafĂ© settings. Milk, as a key ingredient in coffee concoctions, plays an essential role in the taste experience. With increasing consumer demand for cafĂ© and coffee experiences, the baristas’ mastery of the art of coffee making is often overlooked. By co-developing the Milk Science module with ACF, through its official coffee training and education body, ACI, FCP hopes to kick-start a decade of improved appreciation of coffee mastery in ACF’s ASEAN markets, enabled by the knowledge of milk use in cafĂ© settings. This follows true to ACI’s objectives to establish coffee quality and standards and providing affordable coffee education across ASEAN.

FCP, part of Royal FrieslandCampina, is one of the world’s biggest dairy companies with 150 years of heritage and has many well-known, retail market-leading dairy brands in the Asia Pacific region, including Dutch Lady, Falcon, Foremost, Alaska, Omela and Frisian Flag. With more than 100 years of dairy experience and expertise, a full range of coffee and tea solutions under its global and regional brands, and esteemed partnerships over 40 locations across 5 continents, FCP is proud to be the Founding Partner of ACF and ACI for such a meaningful initiative.

“ASEAN Coffee Federation (ACF) is pleased to have FrieslandCampina Professional come onboard as one of the Founding Corporate Partners of ASEAN Coffee Institute – the official education arm of ACF. With milk being an important part of coffee, we believe that our partnership will provide fruitful outcomes in elevating the coffee industry through affordable educational programmes”, said Mr. Victor Mah, President of ASEAN Coffee Federation and ASEAN Coffee Institute.

“Our dairy brands have been providing ASEAN consumers, food service professional and industrial customers with high quality products for over a hundred years. We believe in constantly innovating and adding value to our industry partners, so that our consumers continue to enjoy the most up-to-trend beverages. We are excited about our partnership with ACF and ACI and look forward to a decade of equipping and improving the barista mastery,” said Ms. Tracy Fortu, Marketing Lead for Coffee and Tea APAC, FrieslandCampina Professional.

JULIE’S MAGNIFITY – A NEW ICONIC LANDMARK IN MELAKA

By
Tan Heng Hong
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Full view of Julie’s Magnifity located on Jalan Munshi Abdullah, Melaka

Time to discover or rediscover Melaka with this new aesthetic photo spot


Melaka, 31 October 2022 – What does a mousedeer, Kesidang flower and the A-Famosa building have in common? They are all popular icons representing Melaka’s heritage and is now proudly featured on a new wall art brought to you by Julie’s in collaboration with Cloakwork, a globally renowned Malaysian graffiti artist. The wall art called Julie’s Magnifity* unveiled on 13 October 2022, aims to be the new must-visit iconic landmark in Melaka.

Group photo with Julie’s Magnifity, featuring Julie’s Biscuits. From left to right: Julie’s Founder & Director Mr Su Chin Hock, Cloakwork, Director of Julie’s Biscuits Mr Sai Tzy Horng.

Tzy Horng Sai, Director of Julie’s Biscuits said, “As a brand born in Melaka 38 years ago and since then its products found in over 80 countries, Julie’s Biscuits is proud to enrich Melaka’s historic and artistic heritage with this mural wall donned by splendid graffiti art. Not only does it showcase cultural symbols of Malaysia and Melaka, but it will also certainly serve as an exciting tourist attraction.”

“As Julie’s Biscuits continues to inject more fun and playfulness in our brand, we also see our collaboration with Cloakwork as part of our mission in breaking barriers, connecting people, and bridging divides. We hope that Julie’s Magnifity will connect local communities, visitors and contribute to further invigorate the city of Melaka through this artistic display.”

This creative collaboration between Julie’s and Cloakwork features over 15 elements representing Melaka and Malaysia infused with abstract shapes and water motifs suggestive of products manufactured by the company. Julie’s Magnifity is currently one of the largest and most colourful wall arts in the city and is located on Jalan Munshi Abdullah, a walking distance to the Melaka River.

“I have always admired how my childhood biscuit brand; Julie’s Biscuits continues their effort in growing and connecting with Malaysians throughout these years. When Julie’s proposed this idea of a creative collaboration, I knew that this would be an exciting project to work on. Bringing together visuals that uniquely represents the city coupled with elements and colours that can evoke fond childhood memories was a rewarding experience!” said Cloakwork, also known as Chern.

Julie’s Magnifity Landmark Map.

The Julie’s Magnifity is now ready for all visitors. To check out this latest iconic landmark, click here for the google maps direction. Watch this video for behind-the-scenes footage on the creation of Julie’s Magnifity. For continuous updates on Julie’s latest promotions, contests, and activities, follow us on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.

 *Magnifity is a word coined from a combination of the words Magical Land of Julie’s, Graffiti and Creativity.

Lazada Malaysia to Further Boost Competitive Advantage for LazMall Brands and Sellers

By
Tan Heng Hong
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LazMall Gala Dinner 2022_Lazada Malaysia and brand winners
  • Lazada continues to invest in technology and innovative solutions to help LazMall brands and sellers uplift customer experience, engagement and retention for long-term business growth
  • LazMall brand partners honoured for their role in establishing trust in eCommerce shopping experience and spurring advancement of the industry

KUALA LUMPUR, 31 October 2022 – Lazada Malaysia recognised its LazMall brands and partners and affirmed its continued investments in LazMall during the recent LazMall Gala Dinner 2022 held at the EQ Hotel Kuala Lumpur. The eCommerce leader is strengthening its efforts to help LazMall brands and sellers to grow their presence and connect with consumers through the platform’s innovative tools and solutions to accelerate their growth in the eCommerce space and engage the right audience.

LazMall Gala Dinner 2022

Despite consumers returning to their pre-pandemic habits, Lazada Malaysia remains confident as 8 out of 10 consumers in the region  continue to shop online for ease and convenience. LazMall also experienced a surge in buyer growth, with a staggering 75x sales uplift during the recent 9.9 Brands and Beyond Sale versus normal days in the first hour alone.

LazMall Gala Dinner 2022_Alan Chan, CEO of Lazada Malaysia

“Consumers are increasingly seeking authenticity, brand value and differentiated experiences as trust and relevancy becomes the main currency in the digital ecosystem. Our recent Lazada Sponsored Solutions (LSS) report found that 53% of Malaysian consumers are now searching for products directly on eCommerce marketplaces instead of using search engines ,” said Alan Chan, CEO of Lazada Malaysia.

LazMall Gala Dinner 2022_Alan Chan, CEO of Lazada Malaysia

“This strongly indicates more than ever that LazMall brands have an opportunity to build mindshare and increase their customer touchpoints through Lazada’s technology and marketing solutions for deeper engagement and higher retention for sustainable business growth. Lazada is excited for you to be a part of a re-energized eCommerce vision, and together, we shall re-engineer a brighter future.”

LazMall Gala Dinner 2022_Lazada Malaysia and brand winners kicked off the unveiling of Lazada 11.11 Biggest One Day Sale

The Lazada Sponsored Solutions Report, “Transforming Southeast Asia: From Discovery to Delivery”, also revealed that search-led discovery and product recommendations are key in aiding shoppers in the decision-making process, as almost 50% of eCommerce purchases in Malaysia are unplanned. In fact, 96% of Malaysians use the search function to discover products on Lazada, with 89%of shoppers finding what they were looking for from their Lazada search results, and 94% of them ending up buying these products.

To further enhance the consumer shopping experience and increase brand offerings to their customers, Lazada Malaysia will be introducing LazMall Priority Delivery, a delivery option that allows buyers to have their packages delivered in an expedited timeframe for increased convenience. The platform is also expanding their free shipping offers for even more added value.

In addition, Lazada’s state-of-the-art technology is enabling more personalised shopping experiences through its AR-powered features such as Virtual Try-On, that enables users to try on beauty products in real-time with true-to-life results, allowing brands to provide a customised and ultra-realistic virtual shopping experience. Virtual Try On (VTO) features rich functions that allow consumers to select and try on products such as eye shadow, eyeline, foundation and blush from wherever they are.

Lazada Malaysia also recently launched Try & Buy, which lets shoppers try out sample-size products for free or at low prices before committing, as well as its LazMall Store Membership programme, that allows users to enjoy unique benefits and receive updates on deals and offers from their favourite LazMall stores.

During the gala dinner, Lazada showed its appreciation for its LazMall partners by shining the spotlight on high-performing brands with awards across various categories, namely; Brand Partner of the Year – L’Oreal Malaysia, Outstanding Achievement Award – The EstĂ©e Lauder Companies Malaysia, Most Popular Grocery Brand Partner – NestlĂ©, Most Popular Fashion Brand Partner – Nike, Most Popular Baby & Toys Brand Partner – The LEGO Group, Most Popular Electronic Brand Partner – Xiaomi, Most Popular Lifestyle Brand Partner – AKEMI, Most Popular Health & Beauty Brand Partner – Beiersdorf, Marketing Excellency Award – Pediasure, Rising Star Award – Prism+, and Most Popular Homegrown Brand Partner – Signature Market.

Speaking at the event, Chief Digital & Marketing Officer of L’Oreal Malaysia and Singapore, Lau Sook Ping said, “We are truly honoured to receive this award and grateful for the solid partnership with Lazada that have been nurtured over the past few years. It is a mutually beneficial collaboration, as L’Oreal is the leading global beauty company with a diverse portfolio, while Lazada is the pioneer in eCommerce. Being on LazMall enables us to engage with fans of L’Oreal, as well as reach out to new consumers, and at the same time offer a differentiated and exciting online shopping experience for beauty enthusiasts.”

Meanwhile, Marketing Manager of Signature Market, Adrian Choong said, “Malaysia is a big market and to reach out to consumers all across the country on our own is not easy. Establishing our flagship store on LazMall gives us a competitive advantage, as we can leverage off Lazada’s massive customer base, market insight, technology and digital solutions. Moreover, the hands-on support and collaborative partnership with Lazada’s Grocery Category team makes it possible for a homegrown brand like Signature Market to grow from strength to strength and expand our business further.”

The accolades celebrate LazMall’s partnership and growth alongside valued brand partners who have demonstrated excellence within the online retail landscape, as well as to highlight their contributions in establishing trust in eCommerce shopping experience and accelerating the growth of the industry.

Pop Meals revolutionise F&B through gamified online-to-offline experience

By
Tan Heng Hong
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Celebrates 2nd birthday by giving away prizes worth over RM122,222 including iPhone 14 Pro

KUALA LUMPUR, 31 October 2022 – Malaysian-style fast food brand Pop Meals celebrates its second year anniversary with 81% percent returning customers rate.

Since opening its doors in November 2020, the Malaysian style fast food brand has served more than 2 million meals through its 32 outlets. The brand owes its growing popularity to word of mouth and from an army of loyal customers who keep coming back.

Pop Meals General Manager Shaik Ali Bajunid said that 8 out of 10 Pop Meals customers return within days to buy the next meal and most new customers hear about the brand from their family and friends.

“This is very encouraging for us as the fast food industry in Malaysia is highly competitive and local consumers have long associated  fast food with pizza, burgers and fried chicken. Very few would think about Mac & Cheese, Salted Egg Buttermilk Chicken or even Nasi Ayam Kicap Sambal Gesek when it comes to fast food. The difference is that Pop Meals is serving tasty “made for Malaysian” fast food in a fast convenient manner” said Shaik Ali.

He explained that when Pop Meals entered the market two years ago, the brand knew that it had to offer something very special to stand out from the crowd. It started first with designing a menu that is entirely driven by customer data and feedback.

“POPular meals” are requested by customers and launched onto the “POP chart”, a ranking of which meals are offered in any neighbourhood.  The meal positions are dynamic and change based on real-time popularity. Customers then vote to determine if the meal stays on the chart or is removed. Thousands of customers also leave feedback daily through the app to let the Pop Meals R&D chefs know how to continuously improve the meal so their favourites stay on the POP Chart.

This is just one of the ways Pop Meals has created an engaging brand that is far from the fussy, corporate fast food giants.

Another is through their gamified app experience, after each purchase, a customer is able to earn a dice throw to participate in the Pop Meals “Snacks & Ladders” game. Each throw moves them one step closer to earning rewards such as free drinks, snacks, desserts with the rewards value getting higher as the customers progress with the brand?

“Customers are excited to keep purchasing because the rewards are seasonal and get higher in value, the more purchases they make.  Our second anniversary will be the biggest giveway yet with more than RM122,222 in rewards given away in just one month including iPhone 14 Pro and all-year free meals”,  Shaik said.

To participate, diners only need to order via the Pop Meals app or website www.popmeals.com.my. Every Meal entitles them to double dice rolls on the Snacks and Ladders game for a chance to win these exciting prizes.

About Pop Meals

Pop Meals is Malaysia’s pioneer digital first, data driven fast food brand using artificial intelligence and guest feedback to drive and improve its menu offering. The digital ordering system is convenient for customers to order for dine-in, takeaway and delivery from their growing network of smart outlets. For more information, visit www.popmeals.com.my

 

Tiger Street Food Festival 2022 | 28th October 2022 | Factory 19, Seksyen 19

By
Tan Heng Hong
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Guests enjoying themselves at Tiger Street Food Festival 2022_01

Celebration of bold street food flavours is happening at the two-weekend-long festival with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal

28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date.

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities.

Wai Sek Kai will have a variety of classic street food dishes with an innovative twist. Fans hanging out at the Wai Sek Kai area can also take up dance challenges and stand to win ice-cold Tiger Crystal. The Lucky Lok Lane is where the iconic Tiger Crystal Fire Truck will be parked alongside various other vendors. Fans will not only get to enjoy lok lok, but also redeem vouchers to sing their hearts out in a private karaoke room.

The Spicy Alley within the venue will feature the hottest street food for fans to sample, and even set their tastebuds on fire by taking up the Spicy Wheel Challenge. Fans will also get to enjoy Tiger with a vintage pouring ritual, served in bowls at the Spicy Alley. Finally, the Basement will feature a unique vibe with open mic karaoke as well as stand-up comedy, all while fans enjoy Tiger Crystal Somaek.

To commemorate their street food experience in style, fans can also elevate their social media game with the various Instaworthy spots at the festival. They will also be able to purchase exclusive street food-inspired merchandise from local designers, available at the Tiger Merchandise Store located at Wai Sek Kai.

Second from L; Salima Bekoeva, Supply Chain Director, Joyce Lim, Marketing Manager of Tiger Beer, Victoria Ang, Head of People Function and Renuka Indrarajah, Head of Corporate Affairs and Legal

“After all our fans’ hard work of dropping pins to the hottest street food spots, we are excited to kickstart the long-awaited Street Food Festival with even more culinary adventures and curated experiences. Tiger has continually elevated the street food experience, and this year is particularly special because fans had a big role to play in recommending and trying dishes suggested by fellow foodies,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Joyce Lim, Marketing Manager of Tiger Beer Malaysia officiating Tiger Stripes

At the launch of the festival, the brand unveiled Tiger Stripes, a long-term project to award deserving street food vendors for their bold street food flavours. The brand is encouraging fans to continue to drop pins on the microsite throughout the Tiger Stripes project. Then, a judging panel of restaurateurs, chefs and food personalities will sample and evaluate the top 100 pins that fans have recommended from the Hottest Hunt directory.

“We are excited to take the local street food scene to the next level with the launch of Tiger Stripes. This platform aims to be the hallmark of street food excellence by recognising the best local street food. This could not have been done without the help of our fans and the directory created by them. This process and the announcement of judges will begin in January 2023, so fans can stay tuned for more exciting updates,” Lim continued.

Fans can continue to drop pins to recommend their favourite street food spots and bring their favourite street food vendor a step closer to being awarded with Tiger Stripes. Fans who want to be part of the festival can register at hottesthunt.tigerstreetfood.my to join in on the fun. The full list of vendors participating at the festival can be found on the website too.

Tiger Beer, Tiger Crystal, the Tiger Street Food Festival, and all of the brand’s activities and promotions are open to non-Muslims aged 21 and above only. For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram. Fans are urged to enjoy responsibly, and not drink and drive.

Green Common Skinny Thins available now at 7-Eleven Singapore

By
Tan Heng Hong
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Green Common Skinny Thins are available now at 7-Eleven Singapore.

They are handcrafted with 100% plant-based ingredients, made with sunflower oil and superfood like chia seed and almond. Moreover, it provides fiber and protein for your gut health and body.

Purchase them at SGD 3.50 ( UP TO $4.50 ) for a limited time only.

Mamee and Cinépolis Cinemas launch CHOCOPOP to tempt the tastebud of movie goers

By
Tan Heng Hong
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Mamee has partnered with Cinépolis Cinemas Indonesia to launch CHOCOPOP. The latest creation is a popcorn with choco balls featuring Smax Ball Chocolate. With cinema goers back in throve, this opens up the opportunity for brands to cooperate with cinema chains to launch new exciting offerings.

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