Coca-Cola Viet Nam has set the record of the “World’s Largest Timeless (Magic) Dining Table”. The soft drink giant invited 1,000 multi-generational familie sto the great Tet dinner at Hoa Lu Stadium as a way to honour the tradition of family reunions. The key message is that Tet may change, but the magic remains.
The record was officially recognized by the World Records Union (Worldkings).
Texas Chicken Malaysia has launched the new Plant-Based Ramyeon Burger with Tortilla Chips and other plant-based foods including Plant-based Tenders, Plant-based Spicy Nuggets and Plant-Based Ranch Burger with Tortilla Chips. The plant-based series deliver a crunchy, savoury and fresh plant-based meal with a kick.
Do note, the plant-based offerings are not vegetarian or vegan as they contain dairy and eggs.
The fast food chain has also unveiled its Chinese New Year offering – Golden Fortune Chicken, a spicy grilled chicken with a spinkle of ranch.
Subway Malaysia has turned to a tried and tested mala flavour. The launch of the new Mala sub coincides with the Chinese New Year. The Mala range is available in beef or chicken. It offers a unique combination of spiciness and freshness in every bite. Get it now at your nearest Subway restaurant.
This year, Gong Cha Malaysia has teamed up with Vitagen to launch Golden Prosperi-tea featuring Vitagen’s pineapple flavour. This is a good example of how foodservice brands collaborate with packaged drink brands that have the flavour that matches the season. In this case, it is the pineapple flavour. In Chinese culture, pineapple is a symbol of properity.
The Golden Prosperi-tea range comprises:
Dunkin’ Malaysia is ringing in the prosperity with three delectable treats for Chinese New Year featuring the notes of pineapple and orange. The donut specialist has created Ong Lai, Orange Choco Cake, Butter Gold Coin and Bunny Tail as its CNY themed donuts.
In Thailand, Dunkin’ has collaborated with Miffy to launch the Dunkin’ x Miffy collection.
In Singapore, Dunkin’ CNY donuts comprise Matcha Mochimochi and Orange Blossom.
In Indonesia, the new flavours for the season are Lemon Filling, Choco Lemon and Dragon Lychee.
For Indonesia, we see a pattern of matching flavours with seasonal colours such as yellow with lemon and red with lychee.
ZUS Coffee has released its Chinese New Year coffee drinks Prosperous Oranges in Malaysia. The new festive series comprises Iced Shaken Orange Osmanthus Espresso, Orange Chocolate Frappe, Hot/Iced Orange Chocolate and Iced Orange Latte.
Propsperous Oranges contain flavours associated with Chinese New Year flavours such as orange and osmanthus.
Aroma Truffle, reputedly the world’s strongest truffle brand, has expanded the brand’s offerings into White Truffle Oil. Aroma Truffle is known for its gourmet snacks made with selected black truffles from Spoleto, Italy.
The new White Truffle Oil is a a recipe developed by Aroma Truffle’s award-winning Head Chef to elevate the simplest of dishes to new heights. This triple-concentrated oil created with imported Italian white truffles has delicate woodsy and earthy notes as well as a fragrant ‘garlic-like’ aftertaste.
Get yours now for SGD 33.50 per 250ml bottle.
Tealive Malaysia has unveiled its latest Sakura Oolong with Crystal Pearls with a chance to win a trip to Japan. Just scan the QR code at Tealive’s stores.
The range comprises the following:
The new Sakura Oolong drink is topped with crunchy Crystal Pearls that burst in your mouth.
This year, Tealive did not introduce a Chinese New Year specific flavour but instead focus on the Japanese sakura flavour.
Nando’s is celebrating the auspicious Chinese New Year with something that is very ‘ong’ or auspicious. Introducing the new Pineapple PERi-PERi that offers a fruity, tangy, and a little fiery taste.
Sitting between Lemon & Herb and Mild on Nandoâs PERi-ometer, it’s a fruity little fire perfect for those who are adventurous with their palate and anyone who wants to try loving a little heat.
A great way to try the mouth-watering new flavour is with Nando’s Pineapple PERi-PERi Platter for 2. The Platter comes with 2x Pineapple PERi-PERi ÂŒ chickens, 2x sides of your choice, 1x Mediterranean Rice, 2x Grilled Pineapple Rings to eat as a starter side or dessert, 2 x Pineapple Cooler and 1 x crowd sharing favourite, Sweet Potato Chips with PERinaise all for only RM80.
To quench that thirst, gulp down Nando’s NEW Pineapple cooler made with refreshing real pineapple & cucumber bits with hints of aromatic elderflower and a burst of fizzy water for RM7.90.
60% of Buyers Remain Steadfast in Achieving Ambitions and Enjoyment in E-Commerce
KUALA LUMPUR, 12 JANUARY 2023 – Shopee Malaysia officially unveils âPast the Starting Line: Adapting to Malaysiaâs Digital Consumers in 2023â Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.
When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.
Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee’s circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses.Â
When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.
âWe continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantarâs Strongest Malaysian Brand in the âGeneral Retailersâ and âLifestyle Appâ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,â said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.
With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopeeâs diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.
Terence Pang, Chief Operations Officer at Shopee said, âWe have seen in the past two years, how adoption of digital services like e-commerce can improve peopleâs lives and transform the way consumers and businesses connect. Despite many having come online, weâre only just past the starting line in Malaysiaâs digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.â
Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.
âPast the Starting Line: Adapting to Malaysiaâs Digital Consumers in 2023â Consumer Trends Report is part of Shopeeâs thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week.Â
The 2023 âPast the Starting Line: Adapting to Malaysiaâs Digital Consumers in 2023â Consumer Trends Report was conducted by Shopee Malaysia, between 23 December and 5 January 2023. Voluntary feedback was obtained from 2,150 buyers and 1,087 sellers on the platform.
