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Pepsi and ZUS Coffee Unite To Create A One-Of-A-Kind Beverage At The Honor 90 Roadshow

By
Tan Heng Hong
-

Experience the fusion of flavours crafted by Pepsi and ZUS Coffee in an exclusive beverage set to redefine refreshment at the Honor 90 roadshow

Kuala Lumpur, 2 Aug 2023 – Pepsi and Malaysia’s no.1 tech-driven coffee chain ZUS Coffee have teamed up as the official beverage partners of the highly-anticipated HONOR 90 roadshow taking place this week at IOI City Mall.

The roadshow, which kicked off at One Utama last week, continues at IOI City Mall from 2nd to 6th of August 2023, daily from 10am to 10pm. As the official beverage partner, the
roadshow features Malaysia’s first-ever Pepsi x Zus Coffee collaboration celebrating an
innovative fusion of flavours and technology.

In a never-been-seen collaboration, the creative minds of Pepsi and ZUS Coffee have worked together to brew something special; the Pepsi Sour – a creative twist on the classic combination of Pepsi and coffee that is refreshing and invigorating, making it the perfect pick-me-up drink for any time of the day and Pepsi Cloud – a delicious creation and a nostalgic nod to classic vanilla float sodas, with a modern twist that combines the bold flavours of Pepsi and coffee that will tantalise taste buds and leave visitors craving more. The roadshow offers visitors the opportunity of having the first, exclusive try of both beverages before its official launch in store this September.

Celebrating this unique collaboration, visitors can engage in a series of exciting activities, with the opportunity to redeem the exclusive new brews at the roadshow. Earning three stamps on their stamp cards through roadshow activities, or purchasing any HONOR products, will make visitors eligible for the beverage redemption.

In addition to the delicious brew and free Pepsi, the roadshow promises entertainment. Visitors will have the chance to win ZUS Coffee vouchers through fun and engaging games and lucky fans will get to share a special moment with famous celebrity – Janna Nick during a “Meet and Greet” session and bring home limited edition merchandises during the “Yang Yang Special Hour”, taking place on the 5th and 6th of August. Make sure to arrive early to secure your chance to meet these beloved stars and snag your ZUS Coffee vouchers before they run out!

“This extraordinary event brings together the iconic flavours of Pepsi and the innovative
prowess of ZUS Coffee resulting in a unique brew that promises to tantalise taste buds like never before. Our partnership with Zus Coffee further cements our position in the beverages market as the brand that goes above and beyond to break boundaries in the beverage market. Zus Coffee was a clear choice as partners as we embark on this journey to create an exceptional experience through a first, one of a kind flavour innovation that we hope will be exciting for Malaysians far and wide.” says Amy Gan, Etika’s Vice President of Marketing.

The five-day roadshow is set to delight and captivate audiences of all ages, as Pepsi, ZUS Coffee, and HONOR come together to provide an unparalleled experience for everyone. Don’t miss out on this captivating experience! Mark your calendars and join us at IOI City Mall from 2nd to 6th August, from 10am to 10pm.

For more information and updates, visit us on social media: Pepsi Malaysia, HONOR
Malaysia & ZUS Coffee®

*terms and conditions apply

**Please note that all offers and giveaways are subject to availability and will be provided on a first-come, first-served basis.

SAY “HOLA” TO FLAVOURFUL FEASTING: MARRYBROWN INTRODUCED FIESTA MEXICANA!

By
Tan Heng Hong
-

Marrybrown returns with their latest “something different” Mexican-flavoured fiesta
for customers to savour.

MALAYSIA, 3 AUGUST 2023 – Hola Malaysians, are you ready for a feast? Marrybrown, the largest homegrown Quick Service Restaurant, is bringing Malaysians on a feast with the launch of their latest Mexican-theme menu, Fiesta Mexicana! Packed with the sweet, tangy, and refreshing flavours of Mexico, the newly launched menu is set to delight the taste buds of Malaysians, leaving them wanting for more starting today till the end of September!

Constantly delivering ‘something different’ to their Memang Best fans, Marrybrown introduced a range of exciting new meals in their latest menu, namely Mexicana Chicken & Chips, Mexicana Chicken Wrap, Mexicana Feast, Nacho Cheesy Crunch, and more.

“Marrybrown has always believed in being bold when it comes to our research and development as we want to always serve our fans something different and delicious. We have noticed that our customers, especially the younger generations are adventurous with their taste buds, which is why we have decided to launch Fiesta Mexicana – a meal that we are certain all can enjoy, be it alone or as a group, young and old!” said Dato’ Joshua, Chief Executive Officer of Marrybrown.

Starting with the Mexicana Chicken & Chips, enjoy Marrybrown’s crispy chicken coated with the sweet and spicy flavours of their Mexicana Special Sauce, served with chips, priced from RM17.90. For those who are looking for something to enjoy on-the-go, Mexicana Chicken Wrap Combo is the one for you. Priced from RM18.90, this combo is definitely the appetising choice as the chicken fillet is wrapped with Salsa Fresca and doused with Mexicana special sauce!

For fans who cannot get enough of the signature crispy chicken, Marrybrown got you covered with their 2-pc Mexicana Chicken Combo, priced from RM20.80. All combo meals come with a refreshing cup of sweet and sour Fresca Fizz accompanied by a tangy side of Corn Chips with Salsa Fresca. Not forgetting those who want a bit of everything or are looking to share, Marrybrown has got you covered with their Mexicana Feast! Priced at RM25.80, this hearty meal comes with 1-pc Mexicana Chicken, a Mexicana Chicken Wrap, a side of Corn Chips, and a cup of Fresca Fizz. Complete your Mexican feast with a side of Nacho Cheesy Crunch, priced at RM6.20, along with an add-on of Apple Pie, priced from RM3.50.

“As we unveil our latest menu, we assure you that our Fiesta Mexicana menu is one of the many more delicious meals to come!  We look forward to our customers sinking their teeth into a taste of Mexico with their loved ones, and we hope these meals will bring a smile to their faces as they have to ours with their constant support,” concluded Dato’ Joshua.

Marrybrown currently serves millions of customers in more than 500 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness and value for the perfect dining experience.

For more information on Marrybrown, MB App, promotions and delivery services, please visit:

Website: https://marrybrown.com/

MB App: https://mbapp.marrybrown.com/

Facebook: Marrybrown Malaysia

Instagram: Marrybrownmyc

TikTok: Marrybrownmy

Threads: Marrybrownmy

YouTube: Marrybrown TV

Vita Green Expands Its Food Supplement Business to Thai Market Hopes to Seize Thailand As A Hub of Chinese Herbal Health Supplements

By
Tan Heng Hong
-

Thailand’s market offers promising growth due to strong economy, consumer purchasing power, and knowledge of food supplements. There are many more marketing opportunities in Thai market, says Vita Green CEO Ivy Chau-Soonthornsima.

Vita Green, Hong Kong’s No. 1 brand of traditional Chinese medicine health supplements manufactured in accordance with EU pharmaceutical standards (PIC/s and GMP), enters the Thai market to expand business opportunities for its Chinese herbal health supplements and promote the health of Thai people with premium health supplements.

Bangkok – Mrs. Ivy Chau-Soonthornsima, Chief Executive Officer of Vita Green Asia (Thailand) Ltd., a subsidiary of Vita Green Group, a manufacturer and distributor of health supplements and medical devices in Asia, Europe, and the United States, under the brand “Vita Green”, the No. 1 brand in Hong Kong, stated that herbal health supplements are currently experiencing an upward trend worldwide. The overall market has grown continuously as a result of the recent COVID-19 outbreak, prompting people to take more care of their own health and that of their family members. In addition, Thai society is aging, and Thai consumers are therefore focusing on boosting the body’s immunity. Today’s consumers are increasingly accepting herbal products as alternative option for prevention, health care and maintenance.

As the market leader and the No. 1 traditional Chinese medicine health supplement brand in Hong Kong, Vita Green is a household name in Hong Kong and among the Chinese communities abroad. The company was invited by the Hong Kong Trade Development Council to participate in Think Business, Think Hong Kong Expo (TBTHK), a business and investment platform that includes business matching to enable Thai businesspeople to find partners for joint investment with Hong Kong businesspeople. Therefore, this is a good opportunity for Vita Green to expand its health products market to Thailand, as Thailand is a market with great potential in the dietary supplements sector, with a growth rate of 8-10%, representing a total market value of up to 87,000 million baht.

Vita Green offers advanced health care products using traditional Chinese medicine whose properties are well-known and popular among Thai people, including Lingzhi and Cordyceps, as well as high-quality production innovations from its three factories in Hong Kong and Guangxi. With an investment of about HKD 500 million or THB 2,218 million, the manufacturing plants are PIC/s GMP (Pharmaceutical Inspection Co-operation Scheme & Good Manufacturing Practices) certified, PIC/s is an EU recognized pharmaceutical process and these GMP certificates are reviewed annually by the Department of Health of Hong Kong and the SFDA of China. Vita Green has established research centres in Hong Kong, Mainland China, Europe, and North America, led by a team of world-leading top scholars and researchers, to research and develop products with the highest efficacy and safety. At the same time, the products are priced affordably for consumers. This helps meet the needs of the Thai people who prefer to consume dietary supplements produced and extracted from herbs.

“Vita Green is Hong Kong’s top brand, enhancing our long heritage of traditional medicinal goodness through our own-prescribed formula using the most avant-garde east-meets-west pharmaceutical technology and methodology, to enhance and continue our thousand years of natural herbal healing for those with biological urges and physical needs.  At this trade fair, Vita Green received overwhelming acclaims among the visitors. The Brand has been recognised as a pioneer of a new form of traditional Chinese herbal health supplements with good mix of western natural ingredient, first-of-its-kind from Hong Kong. Our first batch TFDA products are Vita Green Lingzhi, a consecutive No. 1 bestseller in Hong Kong and Asia for holistic health, Super Vita Green Yin Yang Cordyceps for physical balance, Vita Green I–See for eye health, and Vita Green Vita Joint for joint and bone health. Vita Green’s traditional Chinese medicine health supplements have been developed and designed to provide today’s people with easy and convenient access to consuming Chinese medicine. The product is effective and safe to consume maintaining the good health of the Thais from all ages and health conditions.  With the gradual approval of TFDA, we are actively looking into active partnerships and channels and target to have our full brand launch in Q1 2024,”, Ms. Ivy Chau-Soonthornsima added.

About Vita Green

Vita Green Group is a company that produces and markets health supplements with over 200 products across 10 brands in Asia, Europe, and the United States. Established in 1993 by two Hong Kong Western medical doctors, Dr. Tse Tak-Fu and Dr. Helen Chan who believe in the Chinese medicinal virtue ‘Prevention is better than Cure’. Vita Green is already a household name in Hong Kong and among the Chinese communities abroad. Vita Green specializes in extracting health treasures based on the essence of herbs and traditional Chinese medicine and manufactures them to the highest Western pharmaceutical standards with the help of sophisticated modern technology (PIC/s & GMP (The Pharmaceutical Inspection Co-operation Scheme).

Vita Green is recognized as the most reputable and assuring brand in the minds of the Hong Kong population, as well as being the market leader in Hong Kong. Vita Green is synonymous with premium quality and has been awarded with numerous awards, such as “Supreme Brands”, “Hong Kong Top Brand”, and “Reader’s Digest Trusted Brand Platinum and Gold Awards”. All these awards are based on appraisal by professional judges and the general public, hence demonstrating the position of Vita Green among consumers and professionals.

Vita Green believes that only best products improve health. Best products must be produced by adhering strictly to the highest standards in every detail from research to material selection, production, and quality control. Our three factories in Hong Kong and Guangxi are GMP (Good Manufacturing Practices) certified, meaning that the whole manufacturing process is carried out under rigorous control, and finished products meet the highest standards. Our GMP certificates are reviewed annually by the Department of Health of Hong Kong and the SFDA of China to maintain strict standards, allowing Vita Green to offer products of consistently high quality, year after year.

Brighten Up Your Mornings with Marks & Spencer’s Wholesome and Delectable New Breakfast Range

By
Tan Heng Hong
-

Make your morning meal the favourite of the day

Kuala Lumpur, 31 July 2023 – Marks & Spencer (M&S) – the iconic British retailer is proud to introduce delectable new additions to its popular breakfast range which will add a burst of excitement to your breakfast routine.

Say hello to irresistible morning treats that will instantly become the highlight of your day.
Developed, tried and tested by M&S expert breakfast product developers, the latest additions are designed with the diets and taste buds of all family members in mind. Deliciously healthy, the new additions are made with high-quality ingredients ideal to kick-start the day.

Fruit-ful Mornings

For those seeking a high-fibre meal with a delightful fruity taste, these options are great to keep you feeling full and energised throughout the day.

M&S Very Berry Fruity Muesli

A delicious blend of wholegrain oats, dried berries, nuts, and seeds, this muesli offers a balance of flavour and texture. Whether eaten leisurely for breakfast or a quick bite between meals, M&S Very Berry Fruity Muesli caters to all your cravings. High in fibre and bursting with berry goodness, it’s an ideal breakfast or snack option for health-conscious foodies.

M&S Very Berry Flavour Porridge Pot

The ultimate breakfast solution for a quick and nourishing start to your day. Say goodbye to long breakfast prep and indulge in the goodness and convenience of the M&S Very Berry Flavour Porridge Pot. This wholesome protein-rich breakfast is not only a time-saver, but the perfect go-to breakfast choice packed with essential nutrients to fuel your day ahead.

M&S Raisin Almond & Honey Granola

Start your mornings with crunchy almonds, the natural sweetness of raisins and the warm taste of honey. Packed with fibre the M&S Raisin Almond & Honey Granola is a celebration of wholesome ingredients. The mix of raisins and whole and sliced almonds will have you eagerly reaching for every spoonful. Whether sprinkled over yoghurt, paired with milk, or enjoyed as a standalone snack, this granola will nourish your body with each satisfying bite.

Choco-fueled Mornings

Who says you cannot have chocolate for breakfast? These picks are perfect for the sweet tooths in the family.

M&S Triple Chocolate Crunch

Made with a mixture of white and dark chocolate curls, oat flake clusters, crisped rice and milk chocolate chunks, the M&S Triple Chocolate Crunch cereal offers an indulgent breakfast that will set you up for the day. Best served with milk, it makes for a yummy weekend treat to enjoy with the whole family.

M&S Choco Pops

Enjoy the goodness of chocolatey taste without the guilt with the M&S Choco Pops. This puffed rice cereal is not only flavourful, but also a rich source of vitamins and iron. Savour the goodness of chocolate and start your day with a cereal that nourishes your body and satisfies your taste buds.

Available across all M&S stores in Malaysia, the latest breakfast offerings make preparing breakfast a breeze. Full of nutrition and high-quality taste, it is the perfect way to celebrate the most important meal of the day.

 

Customise Your White Rabbit Ice Cream and Feast on Delightful Traditional Snacks at City Square Mall!

By
Tan Heng Hong
-

From 3 August to 13 August, the original White Rabbit Creamy Candy, officially imported into Singapore by Hao Food SG, will set up a delightful pop up at City Square Mall featuring an ice cream customisation booth and other sweet treats

SINGAPORE, 2 August 2023 – In celebration of National Day, the original White Rabbit creamy candy brand, officially imported into Singapore by Hao Food SG, is excited to announce a special pop-up that will be taking place at City Square Mall from 3 – 13 August.

Customise your White Rabbit ice cream with traditional snacks and bites, and take part in fun games to stand a chance to win official White Rabbit merchandise — hop on down to City Square Mall to experience the sweet, sweet nostalgia this week!

Customise your own sweet treat at the White Rabbit’s personalisation cart

By popular demand, the White Rabbit has invited his friends along for this year’s National Day party! Expect beloved local favourites and snacks piled atop the decadent White Rabbit Ice cream base, such as Milo powder, Oreo crumble, Irvin’s salted egg yolk chips and even Mamee Monster toppings and rainbow bread. All that and more will be available at the White Rabbit Pop-up’s Ice Cream Customisation Corner!

Whether you grew up with the original White Rabbit Creamy Candy as a childhood snack, or you’ve never tried it before, this is the perfect chance to let your imagination run wild with a bevy of interesting flavour combinations, sweet and savoury alike!

The White Rabbit Mochi Cookie Sandwich from Keong Saik Bakery makes its return

What’s more, the highly-raved-about White Rabbit Mochi Cookie Sandwich (SG$5.80) by the folks at Keong Saik Bakery will be returning! A harmonious marriage between sweet, milky, ice cream and crispy yet chewy cookies is sure to tantalise the taste buds of both the young and the young at heart!

White Rabbit Swag Galore! 

Be sure to pick up some adorable official White Rabbit merchandise as well. From White Rabbit Pillows (SG$33.80) and Mugs (SG$18), to adorable White Rabbit Totes (SG$12) and Vintage Tins ($18), a dose of nostalgic joy is within reach for all!

If a challenge would tickle your fancy, try your hand at the “Roll the Dice” game – for a chance to win amazing gifts, exclusive discount specials, and limited merchandise gift box sets!

Fly to Bali for free! Kaspersky launches Baru Campaign for Malaysians

By
Tan Heng Hong
-

The cybersecurity brand introduces Baru Campaign in conjunction with the recent announcement of its new, simplified consumer solutions portfolio, available for Malaysia users

3 August 2023 –  The new consumer campaign themed, Baru, also means new, is part of the brand’s latest awareness initiative for the consumers to start having security solution as 70% in Southeast Asia believes security solution is needed to protect their phones against cyberattacks, but only 26% have security solutions on their devices.

Data published by Kaspersky recently shows that Malaysia remains top three in terms of phishing attacks in the region. Kaspersky Anti-Phishing system blocked 8.2 million phishing attacks in Malaysia last year.

Commenting on the Baru Campaign, Wong Wei Ping, Head of B2C for Southeast Asia at Kaspersky, “We just launched our new consumer portfolios, and we are truly excited to encourage the consumer to start focusing more on the security solutions especially on their mobile devices. The data from Kaspersky illustrated clearly that one out of every four consumers are yet to get their devices protected with a cybersecurity solution. With Baru Campaign, we want to incentivize the consumer through travel packages, attractive electronic devices, as we are very aware that Malaysians love traveling and are great in capturing these experiences with their devices. So let’s not allow cybercriminals ruin to these moments. Start protecting your devices, today.”

To enter Kaspersky’s Baru Campaign, the participants just need to purchase the new Kaspersky consumer products from authorized online, offline stores, during the campaign period, from now till November 30 this year. The campaign is open to all individuals who are residents of Malaysia, aged 18 years or above. Each purchase will entitle the participant to one entry.

The main prizes include four days three nights for two to Bali, trip for two to Cherating ClubMed, iPhone 14, Samsung Galaxy S23 5G and many more fabulous prizes.

 

Kaspersky Solutions Number of devices Description Retail price in RM
Standard   Description  
  1 Kaspersky Standard 1-Device, 1-Year Retail Pack 70
  3 Kaspersky Standard 3-Device, 1-Year Retail Pack 100
  5 Kaspersky Standard 5-Device, 1-Year Retail Pack 126
       
Plus      
  1 Kaspersky Plus 1-Device, 1-Year Retail Pack 96
  3 Kaspersky Plus 3-Device, 1-Year Retail Pack 126
  5 Kaspersky Plus 5-Device, 1-Year Retail Pack 152
       
Premium 1 Kaspersky Premium + Support 1-Device, 1-Year Retail Pack 139
  3 Kaspersky Premium + Support 3-Device, 1-Year Retail Pack 169
  5 Kaspersky Premium + Support 5-Device, 1-Year Retail Pack 195

 

To learn more about the new Kaspersky product line and approach to consumer protection,

Lazada and Shopee with 15% off on 8.8.

AIA PUBLIC Takaful Supports Children’s Physical and Mental Wellbeing with an Experiential Learning Outing for Orphanages

By
Tan Heng Hong
-
Excitement runs high as the children explored and learned about the different sea creatures during their guided tour at Aquaria, KLCC.

Kuala Lumpur, 3 August 2023 – AIA PUBLIC Takaful Bhd. (AIA PUBLIC Takaful) recently organised a memorable outing with 100 children from Pusat Jagaan Penyayang Nur Iman, Setapak, Pusat Kebajikan Amal Rukaiyah, Kajang and Pertubuhan Anak Yatim Darul Aminan, Seremban. 

Accompanied by 20 volunteers from AIA PUBLIC Takaful, the children who were between the ages of seven to 17 were treated to a day of learning and unwinding, as part of the company’s ‘Kongsi Rezeki’ programme – a community initiative launched in 2021 in collaboration with the Malaysian Relief Agency.  

The experiential learning trip kicked off with a guided tour of Aquaria, KLCC where the children gained valuable knowledge about different marine and land-bound creatures. Additionally, the children were then brought over to Menara AIA where they had a great time watching a movie screening while indulging in a scrumptious lunch together with some treats.  

Children from the three orphanages together with AIA PUBLIC Takaful volunteers.

Commenting on the outing, Elmie Aman Najas, Chief Executive Officer of AIA PUBLIC Takaful shared that the Kongsi Rezeki programme was initiated with a focus on community wellbeing and enrichment, particularly the physical and mental wellbeing of underprivileged children.

“It’s heartening to see the children enjoying themselves and being fully engaged in the activities carried out by our dedicated volunteers. We believe that experiential learning trips such as this not only helps brighten up their day, but also add meaningful experiences to their childhood. We are grateful to play a part in providing these children with opportunities that enhances their mental wellbeing, social skills and at the same time foster an appreciation for nature and the environment,” said Elmie. 

The three orphanages are amongst the 10 beneficiaries enlisted under the Kongsi Rezeki programme. Through different phases of the programme, these orphanages have since received brand new laptops, living necessities such as bed frames and mattresses as well as other daily supplies worth RM420,000. 

The programme is part of AIA PUBLIC Takaful’s Penyala Harapan campaign, demonstrating the company’s dedication in supporting the community in realising their hopes and dreams to achieve Healthier, Longer, Better Lives. 

For more information on AIA PUBLIC Takaful’s community initiatives and the Penyala Harapan campaign, visit www.aia.com.my   

BETAGRO invests 100 million Baht, launches S-Pure campaign, targets sales growth of 17%. Emphasizes being a leader in the super premium food market

By
Tan Heng Hong
-

Wednesday 26 July 2023 – Betagro Public Company Limited or “BTG” invests 100 million Baht in re-launching its S-Pure brand with its new marketing campaign “If you want to live a natural lifestyle, S-Pure is your No.1 Brand”.

The relaunch comes with a new and extended product varieties, improved packaging designs, the use of paper trays to reduce plastic waste, and an extensive communication campaign to inform customers about S-Pure’s product benefits. S-Pure is the first and only brand in Thailand that has received RWA (“raised without antibiotics”) certification from the NSF USA for all 3 product categories of pork, chicken and egg products, catering to health-conscious customers who recognize the importance of 100% natural pure products free from antibiotics and growth hormones.

S-Pure’s new communication campaign specifically addresses a new generation of health-conscious concerned about nutrition and healthy lifestyles. With its new campaign and product re-launch, Betagro is set to grow the sales of its S-Pure brand by 17% this year compared to 2022, reinforcing its leadership in the super-premium food market.

Dr. Oliver Gottschall, Chief Operating Officer – Food business, Betagro PCL, explained that the super-premium food market is expected to reach a value of 57,100 million Baht in 2023, with consumer spend on meat growing by approx. 10% over the past 3 years. This is partly driven by an improving economy and tourism sector, but also by changing consumer behavior after the COVID-19 situation.

“Consumers are much more focused on taking care of their health, which includes an increased awareness of the benefits of high quality, clean, safe food from sources that can be traced back and trusted. Sustainability and environment are also strongly growing in importance.Our customers want to consume food that is good for the world and good for themselves.”

S-Pure’s brand relaunch comes with the launch of its new “S-Pure Prime” products, including home-style Vienna sausage, ham, bacon, as well as bologna made from pork and chicken. All products under the S-Pure prime label are produced free from preservatives, Nitrates, MSG and other chemical additives, less Sodium, using 100% S-Pure meat and natural ingredients, making S-Pure Prime the first “Clean Label Food” in Thailand.

S-Pure is also the first brand in Thailand to introduce paper tray packaging to fresh food products, including pork and chicken products. Paper trays are made from 100% eucalyptus trees that come from planted forests (Forest Stewardship Council). The paper trays are designed to have the same functionality as plastic trays, but reduce plastic use by up to 80%. With a its modern look and feel, it reflects S-Pure’s natural, fresh and safe product features.

Dr. Oliver further revealed that Betagro is committed to producing highest-quality food at a fair price: “We are proud that our S-Pure brand has been recognized by NSF as the first and only brand in Thailand that has received Raised Without Antibiotics (RWA) certification for all 3 product categories of pork, chicken and eggs. Our research tells us that customers value our products, which is also reflected in high brand loyalty and brand advocacy. In the recent Quality Advocacy Index, S-Pure reached advocacy scores of over 50%, highlighting our position as the leader in the super premium food category that consumers trust.”

With its new campaign “S-Pure – The Natural Way”, Betagro brings together famous artists and stars to share health care tips and cooking demonstrations. A special privilege program for loyal S-Pure customers is also going to be launched soon.

“The launch of the S-Pure campaign at this time not only reinforces our leadership in the super-premium food segment, it also meant to inspire people to enhance their lives through a healthier lifestyle. With Betagro’s strong positioning as a producer of high-quality products, we expect S-Pure sales to grow significantly, making S-Pure an integral part of our brand portfolio and our aspiration to become a world-class branded food company,” Dr. Oliver concluded.

S-Pure products are available at supermarkets and leading hypermarkets, Betagro Shop, Betagro Deli as well as online platforms such as Freshket, Grab, Lineman and Robinhood.

Sun Life Malaysia Lighted Up International Friendship Day with #YouAreMySunshine Mini Event

By
Tan Heng Hong
-

Kuala Lumpur, 1 August 2023 – Embracing the timeless wisdom of the saying, “When you plant a seed of friendship, you reap a bouquet of happiness”, life insurance and family takaful company, Sun Life Malaysia, celebrated the spirit of International Friendship Day with a heartwarming #YouAreMySunshine mini event, on 29 July 2023, to highlight the profound joy that friends and friendships bring into our lives.

This specially curated event was hosted at Sun Life Malaysia’s latest outdoor brand pop-up installation located outside the buzzing Fahrenheit88 in Bukit Bintang, Kuala Lumpur. Dubbed the “Sunny Wonderland”, this multi-faceted photo-worthy brand installation aims to bring people together for a moment of shared camaraderie, bringing to live Sun Life Malaysia’s brand tagline: “Life is always brighter the under the sun”.

The atmosphere during the event was filled with cheer, accompanied by live music that encompassed the themes of friendship and happiness, performed by a talented busker.

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia said, “At Sun Life, we firmly believe true friendship goes beyond words. They are founded on mutual respect, trust, and unwavering support throughout life’s journey. As we celebrate our 10th anniversary this year, we curated this mini event aiming to inspire more people to cherish and nurture their friendships that have illuminated their lives, just as our solutions have illuminated our clients’ lives.”

The event attracted visitors from all walks of life, who immersed themselves in an evening of celebration. There was an engaging “Sunny Trivia” challenge to test visitors’ knowledge of their friends, parents, siblings, or partners. Those who answered correctly were rewarded with a vibrant sunflower each, symbolising the blossoming and radiant nature of their bonds.

Exclusive Sun Life Malaysia’s 10th anniversary merchandises were up for grabs for those who can answer  simple questions about the company in the “SunLifeHappy10” Trivia Quiz as well as Tealive vouchers for those who snapped and shared picture or video of themselves with their loved ones at the Sun Life outdoor brand installation.

This event is part of Sun Life Malaysia’s 10th Anniversary year-long celebratory initiatives designed with the objective of uplifting spirits and bringing sunshine to a person’s life.

For more details, follow Sun Life Malaysia’s social media pages or the hashtag #YouAreMySunshine on social media.

To know more about Sun Life Malaysia, visit www.sunlifemalaysia.com

Hale’s Blue Boy unveils latest summer flavour Blue Hawaii

By
Tan Heng Hong
-

Hale’s Blue Boy, Thailand’s market leader in flavored syrup, has launched its latest product, Blue Hawaii, for the summer. The latest Blue Hawaii syrup, in a bright blue hue, is sold in a 710ml pack size at Big C for THB 63 per bottle.

Blue Hawaii is the company’s 10th flavor after sala, jasmine, cream soda, pineapple, cantaloupe, strawberry, etc. Blue Hawaii can find a strong application in mocktails and cocktails to help consumers celebrate the summer months.

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