Home Blog Page 574

OREO brings smiles to Thais during Songkran through OREO cookies

OREO is bringing back the smile to the ‘Land of Smile’ Thailand during Songkran, which will be held on 13-15 April 2022. This Sonkran, Mondelez is sending 13 smiles inspired by the smiles of Thai people through OREO cookies.

There will also be iPhone 13 and other prizes worth over THB 488,700 to be won. Just buy THB 20 worth of OREO from 7-Eleven outlets to participate. Follow more details and rules for joining the fun at www.oreothailand.com or Facebook OreoTH or Instagram Oreo Thailand.

The 13 smiles inspired by Thai people include:

Nestlé’s MAGGI CSR Campaign Raised Over RM80,000 to Support the Elderly

Kuala Lumpur, March 25, 2022 – In the spirit of giving and sharing, Nestlé’s ‘MAGGI Gong Xi Masak, Gong Xi Meriah’ Chinese New Year campaign raised RM81,000 in support of ten elderly care homes across Malaysia.

Nestlé has reached out to senior citizens in these homes to learn and understand their needs for essential items such as food supplies, household necessities, wheelchairs, mattresses, and electrical appliances including microwave and rice cookers. Some of these homes also experienced property damages due to the massive floods in December last year and require support in upgrades and repairs of their living facilities.

According to Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, “MAGGI is a brand made for Malaysians. As such, in the spirit of the Chinese New Year, we extended our initiative to our senior folks as a gesture of appreciation with the hope that our contributions will bring them some festive joy, reminiscent of their warm memories with their loved ones and in their younger days. We are humbled to see many Malaysians coming together through this campaign to show their support and give back to the community.

Staying true to our brand promise, You and MAGGI Cook the Difference, we have also provided various food supplies to the homes as we believe that through the goodness of homemade food, there is an opportunity to make a positive and meaningful difference for these residents in the homes and the community,” added Geetha.

The ten elderly care homes selected to receive the contributions from Nestlé’s ‘MAGGI Gong Xi Masak, Gong Xi Meriah’ Chinese New Year campaign included Rumah Charis, Pusat Jagaan Wargamas Air Tenang, Sahana Old Folks Home and Noble Care in Klang Valley; Pertubuhan Kebajikan Rumah Orang-orang Tua Islam Titian Abadi and Darul Hanan in Pulau Pinang; Pusat Jagaan Warga Emas Nur Ehsan and Pertubuhan Kebajikan Orang Kurang Upaya in Johor; Mesra Homecare Centre in Kelantan and Pusat Penjagaan Orang Tua Grannies in Pahang.

Ms Suzanne, House Manager of Rumah Charis, shares, “One of our oldest residents, 92-year-old Dorcas, who finds joy in helping the caregiver cook on a daily basis, was particularly excited in preparing the Chinese New Year dishes, made more special thanks to the food supply contributions from Nestlé! Indeed, we’re thankful and blessed that this has brought all the residents closer together during this meaningful celebration.”

For Pusat Jagaan Wargamas Air Tenang, the contributions and support from Nestlé were especially poignant this year, as they had experienced the devastating flash flood in December last year. In sharing about this experience, Puan Saroja, House Manager of Pusat Jagaan Wargamas Air Tenang said, “The flood had damaged a lot of the residents’ belongings, including furniture, mattresses, electrical items and clothes which had to be disposed.  We’re thankful that individuals and organisations like Nestlé is helping us recover from the aftermath of the flood,” said Puan Saroja.

Nestlé’s Corporate Social Responsibility (CSR) initiative in conjunction with the ‘MAGGI Gong Xi Masak, Gong Xi Meriah’ Chinese New Year campaign saw the organisation contributing RM0.10 for every contest entry it received from the public, bringing the total contributions to RM81,000. For stories of elderly folks living in these senior homes which the campaign supported, please visit the official MAGGI website at https://www.maggi.my/en/maggi-happenings/gongxi-masak-gongxi-meriah/

Central Food Retail marches ahead with CRC Retailligence

22 MAR 2022 – Central Food Retail under Central Retail, marches ahead with ‘CRC Retailligence’ strategy to cement its leadership in food retail innovation. Joining forces with Zipmex, Southeast Asia’s leading cryptocurrency platform, the company is launching a blockchain-powered supermarket, connecting modern consumers to the metaverse.

Mr. Stephane Coum, CEO of Central Food Retail under Central Retail, said, “The company’s vision is to use new technologies to become a 21st century leader in food retail innovation. By partnering with experts like Zipmex, Southeast Asia’s leading cryptocurrency platform, the gateway to new and unexpected retail experiences in the metaverse will open. The ‘CRC Retailligence’ strategy is intended to drive retail innovations of the future, creating seamless experiences and to become ‘Central to Life’ for all customers.”

“This partnership reimagines Southeast Asian retail. We plan to tap into the retail potential of the metaverse, a world that runs on digital asset infrastructures such as cryptocurrencies and NFTs (Non-Fungible Token). We see enormous potential to enhance shopper experience and lifestyle through convenient, seamless and interactive access to products and services. The COVID-19 epidemic is also a key driver in re-shaping shopping behaviours as more people shop online, accelerating the development and uptake of new technologies and innovations in the retail space.”

Dr. Akalarp Yimwalai, CEO and Co-Founder of Zipmex Thailand, said, “The opportunity to partner with a leading Thai food retailer creates many customer benefits such as more seamlessness access to products and services in real time. With the innovation expertise and leadership Zipmex has, we are the perfect gateway to the world of digital assets.”

Zipmex has been offering support and knowledge resources to retail customers and partners seeking to expand their businesses in the metaverse, taking advantage of disruptive innovations occurring in the world today. Partners of Zipmex benefit from the ability to tap new market opportunities, drive revenue and increase customer awareness and engagement.

“Our partnership with Central Food Retail is the perfect starting point for innovations in the food retail industry both in Thailand and Southeast Asia,” concluded Dr. Akalarp. “We want to provide exciting new experiences for everyone and put Thai retail on the global stage.”

Follow news and updates at www.tops.co.th, Facebook TopsThailand or on our app @TopsThailand

Mead Johnson Nutrition: PROVITAL Immuna Plus World Immunity Month Launch

KUALA LUMPUR, 24 MARCH 2022 – Mead Johnson Nutrition today launched its Activate Your Immunity, Stay Protected campaign led by adult nutritious milk, PROVITAL Immuna Plus. The campaign is a collaboration with the Malaysia Society of Allergy and Immunology (MSAI) in conjunction with World Immunity Month. The community awareness campaign comes at a crucial time in light of new viruses that continue to emerge. The educational campaign aims to empower Malaysian adults to take charge of activating their immunity so that they can stay protected during these uncertain times.

At the launch of PROVITAL Immuna Plus World Immunity Month are (left to right): Cheryl Lee (TV Host and Author), Puan Sri Tiara Jacquelina (Award-Winning Entrepreneur, Producer, Director and Actor), Gonzalo Balcazar (General Manager of Mead Johnson Nutrition Malaysia, Singapore and Vietnam), Dr. Kent Woo (President Elect of MSAI), Chan Fong (Radio Announcer)

The Activate Your Immunity, Stay Protected campaign calls for Malaysians to first self-assess their immunity levels with the Immunity Calculator which is backed by science and endorsed by MSAI. Malaysians can check their immunity score on www.provital.com.my/immunitycalculator

Gonzalo Balcazar, General Manager of Mead Johnson Nutrition Malaysia, Singapore and Vietnam.

“PROVITAL Immuna Plus is one of the most significant brand launches in Mead Johnson Nutrition’s 117-year history and we are excited to deliver this scientifically formulated product to Malaysian adults who want to live their best life. We saw a meaningful need for an awareness campaign as new viruses and germs continue to emerge, including the more common flu. We have to be constantly vigilant of our immune health.  Hence, we are happy to have MSAI onboard on this journey to make Malaysians stronger. Over the last two years, we have learnt that it is very important to have strong immune health to protect ourselves. As we are currently moving towards the endemic phase, it is key for the community to improve their overall immunity level. Moreover, our immunity weakens as we age, increasing our risk to infections if we do not have a good nutritional status. Finding the time to take care of ourselves nutrition wise can be challenging for some people, and PROVITAL Immuna Plus was developed to address and support our immune system as we age,” said Gonzalo Balcazar, General Manager of Mead Johnson Nutrition Malaysia, Singapore and Vietnam. 

He added, “The campaign aims to encourage Malaysian adults to stay protected and stay on top of their health by activating their immunity. When our immunity declines with age, it becomes important to support and strengthen our bodies’ natural defense by consuming the right nutrients that our body needs. Our immune health and immune function depend on the presence of certain nutrients. Even a marginal deficiency in some nutrients could adversely impact the immune function. Through this campaign, we hope to reach out to Malaysians to check their immunity level and raise awareness on the importance of having good immunity.” 

During the campaign, Mead Johnson Nutrition provided PROVITAL Immuna Plus samples to the public at corporate offices, markets, and PPV centers including sampling to frontliners, so they could stay protected.

Left to right: Chan Fong (Radio Announcer), Cheryl Lee (TV Host and Author), Puan Sri Tiara Jacquelina (Award-Winning Entrepreneur, Producer, Director and Actor), Dr. Kent Woo (President Elect of MSAI), Gonzalo Balcazar (General Manager of Mead Johnson Nutrition Malaysia, Singapore and Vietnam), and Zhen Ru (Event Emcee/Moderator)

Commenting on the campaign, Dr. Kent Woo, President-Elect of MSAI said, “The Immunity Calculator is a good gauge to self-assess your immunity level. This self-assessment tool is also a convenient way to find out how your immune system is doing to help the individual decide on whether to seek medical consultation or adapt their lifestyle through proper nutrition, exercise and good lifestyle habits. The lower the immunity score could indicate the higher your risk of staying protected. Through proper nutrition, exercise and good lifestyle habits the level can be improved.”

Joining the call to encourage Malaysians to activate their immunity with Provital is MSAI and award-winning entrepreneur, producer, director and actor, Puan Sri Tiara Jacquelina as well as radio hosts Chan Fong and Cheryl Lee. 

“I am at my happiest age as I am contented with the balance of work and leisure. You could say I take a more relaxed approach now and keep a positive mindset. My work and projects keep me active and engaged. To maintain this good balance, my health and particularly my immune health takes precedence. After consuming Provital, I could really feel the positive effects. It has good nutrients to support my immune health and coupled with my exercise routine and getting enough sleep, I know that I am protecting my health. I hope to remind all Malaysians out there that life does not stop when you are older but it only gets better with strong immunity.” said Puan Sri Tiara Jacquelina, Provital Immuna Plus Immunity Ambassador

A defining element of PROVITAL Immuna Plus formula is the Triple Immunity Protection, a unique blend of nutrients selected to support a healthy immune system. This blend includes yeast beta-glucan that helps to activate immune responses to fight against infections and colds, selenium to regulate the body’s immune functions and vitamin C to strengthen your immune system1,2,3. According to research, 9 out of 10 adults reported no cold and sore throats symptoms after 12 weeks on yeast beta glucan4. Provital provides 204mg of yeast beta-glucan (2 servings/ day) which is the recommended level effective in supporting immune system that is prone to colds4

To find out more on the Immunity Calculator and the campaign, please go to www.provital.com.my or Facebook page (Provital Malaysia).

About PROVITAL Immuna Plus:

PROVITAL Immuna Plus is a nutritious adult milk formulated with yeast beta-glucan, selenium and vitamin C to provide Triple Immunity Protection. To find out more about PROVITAL Immuna Plus, visit its website (www.provital.com.my) or Facebook page (Provital Malaysia). PROVITAL Immuna Plus is now available at leading pharmacies, supermarkets, hypermarkets, and e-commerce stores in 480g and 960g pack.

If you would like to take proactive steps to care for your health and find out about your immune status, you can check out your immunity score at www.provital.com.my/immunitycalculator. By answering a series of health-related questions, the tool will be able to give an indication of the strength of one’s immune health in the past 12 months using a score system.

Reference:

  1. Fuller R et. al Nutrition 2012. 2. Guilin OM et.al. Nutrients 2019. 3. Carr AC, Maggini S. Nutrients 2017. 4. Talbott SM et. al 2012

Joint Partnership Between Gamuda Land and the Beaconhouse Group To Welcome New Pre-School

The Latest Addition To The Beaconhouse Group Focusing On Play-Based Learning

PETALING JAYA, 23 MARCH 2022 – The Beaconhouse Group today announced the launch of Beaconhouse Pre-School Gamuda Gardens, the latest and newest addition to their network of schools in the Malaysian market that focuses on play-based learning.

This exciting partnership with Gamuda Land is a milestone move for The Beaconhouse Group, who unveiled their first-ever school within a township community. Commenting on this announcement, Alister Bartholomew, Regional Director of The Beaconhouse Group shared, “We are excited to be partnering with Gamuda Land because of our common goals in moving towards a more sustainable future for the next generation. At Beaconhouse, we place great emphasis in educating our students from a very young age about the importance of preserving the environment and we felt that this location was ideal because it showcases the green and sustainable qualities that are part of Gamuda Land’s DNA effectively and efficiently.”

he Beaconhouse Pre-School Gamuda Gardens students in the classroom

“By thinking through the home place, the learning place, the park place and more; we put all these within easy reach and build towns that provide people with the means to connect with one another, with nature and with themselves. This is why we are pleased to welcome and provide students of Beaconhouse Pre-School to a conducive learning environment at Gamuda Gardens. Beaconhouse’s presence will not only benefit residents from our township but the surrounding communities as well,” said Larissa Chan, Executive Director, Gamuda Land.

The Beaconhouse Pre-School Gamuda Gardens is the first phase in building a school, which will eventually come with facilities such as a football pitch, swimming pool and basketball court in its second phase. One of the key benefits of the school is that the younger children would be able to benefit from complete facilities, such as sports centres, music rooms as well as dance and drama studios.

Aside from that, parents from the vicinity too will be able to benefit from this location because of its pedestrian-friendly, car-free streets and spaces for healthy alfresco community building that are perfect for their children. Students can look forward to being a part of GParks Rangers, a program which enlists children to actively promote good environmental practices via workshops and roadshows. Open for registration to children from 4 to 12 years old, registration can be done at GParks Nature School at Gamuda Gardens Waterfront Village.

Alister added, “The play-based learning was introduced here because we believe in the concept of playing to learn and learning to play. Research have proven that educational play is in fact a powerful vehicle of learning. Our primary goal is to provide a wide range of exciting, meaningful, and fun activities designed to celebrate early successes. Through this, we believe in supporting young children to progressively grow and develop in their formative years, where they experience rapid growth and important brain development.”

“With this latest introduction and as Malaysia begins to transition into an endemic phase beginning 1 April 2022, studying from the classroom which has posed many challenges throughout the pandemic can start to become a reality again. Pre-school children can now have normalcy in their study routine and physical interactions with their peers, which are essential for early age development,” said Alister.

For further information on the Beaconhouse Group of Schools or Beaconhouse Pre-School Gamuda Gardens, please visit: www.beaconhouse.edu.my

Creating Tomorrow’s Rural Womenpreneurs with Hopes Malaysia

Hopes Malaysia's Sam Lee with a group of their Kota Belud Project Farmers

The Programme Empowers Kota Belud Women with the Business Skills and Knowledge to Succeed and Improve Livelihoods

KOTA BELUD, Sabah, March 25, 2022 – With Women’s achievements being celebrated throughout March, Hopes Malaysia sheds light on the hardworking rural women in Kota Belud, Sabah who are striving to improve their families’ futures. This group of farmers from the rural community is part of the Sabah non-governmental organisation (NGO) sustainable #Womenpreneurship Programme – a trial by the NGO to instill entrepreneurial
skills and mindsets in rural women to achieve economic self-sufficiency. Further developing the beneficiaries from Mah Sing Foundation’s (MSF) sponsored sustainable farming project in 2021, women are empowered with the skills and knowledge to not only provide their families with better food security and income, but also to improve their business talents, becoming self-sustainable and independent entrepreneurs – mixing farming and business.

These women market their daily harvests and are able to sell their produce within the local Kota Belud community at Hopes Malaysia’s Gerai Tamu Kita, a specialised vegetable stall for the womenpreneurs set-up near Kampung Ratau. Before Gerai Tamu Kita, the NGO’s rural farmers sold their produce through weekly deliveries to urban Kota Kinabalu customers (and as food aid for the underprivileged) via their Tamu Kita platform. The initiative enabled local rural farmers to sell over 25,000kg of fresh produce, generating more than RM75,000 in direct pay-out to them from 2020. Beneficiaries from the previous collaboration with MSF, who have excessive fresh produce grown from the project, are able to start their own business to market and sell their own and other community farmers’ organic fresh produce at the 2-lot physical stall. The convenient location allows nearby communities to save on spending on transport to the far town for their food needs.

Rural Customer Purchasing from Gerai Tamu Kita

Business at the stall is ever increasing and generating profitable revenue by due to the women’s efforts. The stall offers over 10 types of vegetables and goods, with produce sold daily as food security to two nearby rural communities. This has led to an upwards of RM 4000-5000 in monthly revenue for these women and improved 50% of their monthly income compared with their baseline.

Hopes Malaysia Founder Sam Lee explains that empowering and upskilling rural Sabah women is crucial in today’s world due to the ever worsening poverty issues and uncertainty of the Covid-19 pandemic. He adds “This programme gives rural women the opportunity to sharpen their entrepreneurial skills and run their own businesses to improve their livelihoods sustainably. The role of Hopes Malaysia is just to advise the farmers and housewives; each woman has her own responsibilities at the stall and makes her own financial decisions.”

Puan Siti

45-year-old Puan Siti is one these womenpreneurs working to improve her family’s life in Kampung Ratau. Like many of the programme’s participants, Siti was a housewife who had little knowledge about farming, with her family struggling to get by during the Covid-19 pandemic. “I could only sell homemade snacks from my house to help my husband. I needed to do more to reduce our burdens and expenses,” says the mother who is now expecting her fourth child.

Puan Siti at the Stall

Since joining the programme, Siti has been empowered by her fellow rural women farmers and role models; this has allowed her to take up sustainable small-scale farming while also tending to daily business at the community stall, “I know more about Business now. Before this I was only earning enough to feed my family, but now I can farm for more food while also earning extra income for our future.” Siti frequently takes care of the stall and acts as its marketer, using social media to promote their harvests each day to other villagers. She explains how her new skills attract sales in the local community, “Each day, I go online and post what we harvest in business groups and on my WhatsApp status. I make sure to take pictures when the vegetables look really nice and fresh. I do this a lot to let more people know about our stall, and all our vegetables are usually always booked or sold out by 8 in the morning!”

Siti hopes that the stall continues to keep booming so that other women like her can earn additional income for their families while fulfilling the community’s need for food security. She urges other rural women like her to not be afraid to become Womenpreneurs, “This programme has lessened my family’s burdens, and improved my skills and household economy. The stall lets us easily sell our vegetables and products. Join us to benefit together.”

Puan Doimah

Also from Kampung Ratua is 57-year-old farmer Puan Doimah and her family of 9. With her husband unable to work and needing to look after their special needs son, Doimah became the sole breadwinner for her family’s livelihood. She needed a way to better support her family during the pandemic.

Hopes Malaysia’s Sam Lee with a group of their Kota Belud Project Farmers

Puan Doimah Serving a Customer Purchasing Leafy Vegetables at the Stall

Becoming a Womenpreneur has not been easy, but she is glad that all her efforts have paid off. “I’m happy that we have the stall to sell at. It is easier and cheaper for us because we don’t need to travel far on foot or by car, customers come to us now.” Since having joined the collaborators’ Sustainable Farming Project in 2021, Doimah has been constantly improving her farming techniques to sufficiently feed her family and having access to a convenient selling place only adds to her successes she states, “There are lots of customers at the stall, so I never have to worry about my vegetables being spoiled. I’m not worried about growing too much anymore and can grow almost 10 types of vegetables on my farm like pumpkins, chilies and greens.

Doimah, who previously sold her produce at a faraway shop in Kota Belud, is relieved that her business costs have lessened and she can earn more to put her children through school as education is very important to her. “Because of this programme, I learnt how to earn better, for my children and husband. I am grateful because we women now have a place to comfortably market our harvests and products to the kampung communities, somewhere we never had before.”

The NGO aims to replicate the successes of these entrepreneurs in other rural communities to help more struggling families and bring out the business potential of rural women, with plans to expand the stall in the future. “The successful results from this trial have shown that there is potential in further developing the rural community’s women farmers. We hope that we can attract more rural women to join the programme, gradually
uplifting their mindsets and families’ living standards by accommodating rural farmers via the stall. Economic self-sustainability can put an end to the rural poverty cycle with long-term benefits. This is just the start to more sustainable results!” Sam Lee concludes.

With rural food security becoming more crucial during the pandemic, Hopes Malaysia also consistently supplies quality seedlings and other farming materials to support rural farmers in actively farming for food self-sufficiency. The NGO encourages farmers to sell their extra harvests within the local community to sustainably improve their families’ income while helping others.

Hopes Malaysia aims to help more vulnerable Sabah communities via CSR partnerships to create meaningful, sustainable change this 2022. From the basic need of clean water to farming for food security and women empowerment, the NGO is focused on tackling important SDG goals within this Decade of Action, Hopes Malaysia looks to collaborate with organisations willing to make a lasting, sustainable impact, reducing Malaysia’s rural poverty by elevating rural livelihoods for generations to come. For more details on Hopes
Malaysia and how to become involved, please contact Aaron at pr.hopesmalaysia@gmail.com or visit www.hopesmalaysia.com/ourwork.

About Hopes Malaysia

Since 2016, Sabah-based non-governmental organisation Hopes Malaysia has been actively empowering remote and rural villages in Kadamaian, Kota Belud, Sabah, Malaysia, home to over 74-poverty stricken settlements. Hopes Malaysia has since helped over 8,000 villagers in rural communities via sustainable, long-term projects. The NGO has connected more than 30 kilometres of piping to bring water to rural families. With this, Hopes Malaysia has introduced over 80 rural families to 17 new types of local produce as well as fish and poultry farming, consistently harvesting 70 kilograms of fish monthly and 60 chicken eggs daily. This has improved the rural community’s food security and increased farmers’ income by 53% via selling extra produce.

Pepsi and Lay’s Collaborate to Create Surge of Excitement Around UEFA Champions League (UCL) 2022

‘Pepsi x Lay’s The Perfect Match’ campaign aims to elevate the football experience with UCL themed offerings through selected retailers and e-commerce platforms

KUALA LUMPUR, 23 MARCH 2022 – With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo. The campaign will give consumers the best experience when watching their favourite teams battle it out on the field.

“Pepsi is the entertainment beat of football. We champion talent both on and off the pitch, always looking to bring unique, exciting campaigns that the world loves to see and be part of. This year, we’re recognizing the beautiful game as it is today – from the iconic to the up and coming – celebrating how everyone is building the game together,” said Jennifer Lee, Beverage Marketing Lead of PepsiCo.

For the campaign, Pepsi is bringing the face of all-time GOAT and seven-time Ballon d’Or winner, Lionel Messi onto the Pepsi 4-can box packaging. The pack comes in two variations of Pepsi Regular 320ml and Pepsi Black 320ml – the perfect accompaniment for one to enjoy together with crispy Lay’s potato chips while watching the match, from the comfort of their own homes.

“The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership with UCL, this collaboration brings both brands together to provide consumers with the perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment during this much anticipated football occasion,” added Jennifer Lee.

“UCL is by far the football championship both football enthusiasts and occasional football spectators alike, look forward to. With this campaign, we want to go beyond the shelves and build experiences for our consumers that are relevant and engaging. It gives us great honour to convert a global event into an experience that consumers can bring home,” said Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd.

Along with the purchase of participating Pepsi and Lay’s products, consumers will stand a chance to win attractive UCL merchandise such as official UCL footballs, gym sacks, caps and water bottles, to name a few, from participating retailers. Terms and conditions apply.

Lotus’s

Purchase any participating Pepsi OR Lay’s product worth RM40 in a single receipt and stand a chance to do 1 lucky DIP and win official UCL merchandise like an official UCL football, gym sack, cap and water bottle. Consumers can also look forward to exciting on ground games at specific outlets, every Saturday and Sunday from 10am-10pm, from 28 March to 15 May. Terms and conditions apply.

7-Eleven

Stand a chance to win an official UCL Football or KFC voucher with every purchase of any participating Pepsi AND Lay’s product worth RM10 in a single receipt.  Terms and conditions apply.

myNEWS.com

Purchase any participating Pepsi AND Lay’s product worth RM8 in a single receipt to qualify as 1 entry; 3 entries are required to redeem a UCL gym sack. While stocks last. Terms and conditions apply.

Shell

Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL cap. While stocks last. Terms and conditions apply.

PETRONAS Kedai Mesra

Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to stand a chance to win a UCL gym sack or water bottle. Terms and conditions apply.

Family Mart

Purchase any 2 participating Pepsi products in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL water bottle. While stocks last. Term and conditions apply.

BHPetrol

Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win BHP RM50 petrol vouchers and a UCL gym sack. Terms and conditions apply.

Petron

Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win a UCL gym sack. Terms and conditions apply.

“On behalf of PepsiCo, we’d like to thank our consumers for always pushing us to come up with exciting campaigns and innovations. We are who we are today because of our consumers and we hope they will continue to be by our side for the many years to come,” added Pek Kuan.

For more information and further updates on future Pepsi campaigns, please visit:

http://www.etikaholdings.com/our-brands#Pepsi.

Click here to buy from Etika store on Shopee.

Hausboom launches can format with a collaboration with Cheers

Image by Minimeinsights.com

Hausboom has introduced its first ever carbonated soft drinks in can in collaboration with Cheers, a soft drink brand by Mamee-Double Decker. The partnership offers strong synergy with Hausboom widely known for its sparkling juice beverages in interesting flavours and Cheers, which has a wide distribution network thanks to its association with Mamee. By teaming up Hausboom, Cheers will also potentially enjoy a lift in brand awareness.

The Hausboom x Cheers carbonated soft drinks are available in 5 flavours – Strawberry, Grape, Orange, King Cola and Cream Soda.

Hausboom x Cheers (325ml) is priced at RM 2.00 at emart24.

New Cadbury Dairy Milk Kurma to celebrate Eid-al-Fitr

Cadbury has launched a kurma chocolate in Indonesia to celebrate Eid-al-Fitr 2022. The new Cadbury Dairy Milk Kurma offers the smooth chocolatey taste and the goodness of kurma or dates, which are popularly consumed to break the fast. Cadbury Dairy Milk Kurma is available at Alfamart and Alfamidi. We we are seeing here is the big chocolate brands are localising their seasonal treats to celebrate the biggest and the most important Muslim holiday.

Beyond Finances: The Additional Costs of Data Breaches in SEA

Kaspersky finds a single incident can cost an average of $716K for enterprises, $74K for SMBs

22 March 2022

Protecting corporate and personal data has become a necessity for modern businesses in Southeast Asia (SEA), especially for the past two years. Unfortunately, with new threats emerging during the pandemic and the extended period of remote work it introduced, businesses have to tackle both internal financial risks and external cyber threats. Kaspersky today deep dives on the current cost of data breaches in Southeast Asia – monetary and beyond.

The global cybersecurity company’s ‘IT Security Economics 2021: Managing the trend of growing IT complexity’ showed that despite new threats, the costs of data breaches didn’t grow excessively in 2021 worldwide.

A total of 4,303 interviews from businesses with more than 50 employees were conducted across 31 countries in May-June 2021. Respondents were asked about the state of IT security within their organizations, the types of threats they face and the costs they have to deal with when recovering from attacks. Throughout the report, businesses are referred to as either SMBs (small and medium sized businesses with 50 to 999 employees), or enterprises (businesses with over 1,000 employees).

Kaspersky, in this research, discovered only a small 4% increase in the financial impact of data breaches for SMBs ($105k in 2021, compared to $101k in 2020), and a notable 15% decrease for enterprises which fell to $927k from $1.09 million in 2020, below the previous lowest figure from 2017 ($992k).

In SEA, the average cost of a data breach against an enterprise increased slightly at $716k this year from $710k USD in 2020. There is, however, a huge drop when it comes to the financial impact against SMBs. From $92k two years ago, it is only at $74k in 2021.

Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky

“The significant drop in the cost of data breaches against SMBs here is due to the fact that some of these businesses had to close shops during the height of this health emergency. It took a while before they are able to re-open and start their recovery. The financial impact of data breaches against enterprises has not skyrocketed as we continuously see improvements on businesses’ detection capabilities,” explains Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.

“During our customer interactions and also due to the increased media coverages about cyberattacks, more companies are now aware of the price they may pay if they let their guards down. However, once an attack was exposed to the press, the aftermath significantly increases. Reputational impact comes into play and this prove to be more damaging than the upfront monetary aftermath,” adds Yeo.

The average breakdown of the additional cost of a data breach against an enterprise in the region showed that the bulk of the money goes to improving software & infrastructure ($98K), extra PR to repair brand damage ($93k), training existing staff ($90k), employing external professionals ($88k) and damage to credit rating or insurance premiums (84k).

Another research from Kaspersky proved the reputational damage a single data breach can cost a company.

The firm’s research “Mapping a secure path for the future of digital payments in APAC” found out that almost half (42%) of users in SEA will not purchase from an e-commerce provider or any seller which was subjected to a data breach or any form of cyberattack.

A company’s history with data leaks also plays a role when users are choosing their mobile wallet. Almost two in five noted that they will opt for a digital payment provider that was not involved in any kind of data breaches or attacks before.

With the financial and reputational aftermath of a data breach, both enterprises and SMBs are urged to follow the advice below in order to help them mitigate cyberattacks and potentially reduce costs if they suffer a data breach:

  • Ensure the organization is using the latest version of its chosen operating systems, with auto-update features enabled to ensure the software is always up to date.
  • Adopt endpoint solutions, like Kaspersky Integrated Endpoint Security. It enables vulnerability assessment and patch management, to reduce the risk of vulnerabilities being exploited by cybercriminals. This can automatically eliminate vulnerabilities in infrastructure software, proactively patch them and download essential software updates. It also provides behavior detection and exploit prevention mechanisms that discover and stop suspicious endpoint activity.
  • Educate employees on the importance of regularly updating technology and software. For example, IT training courses from the Kaspersky Automated Security Awareness Platform and Kaspersky Adaptive Online Training cover this topic.
  • Develop a special crisis management plan for cybersecurity incidents and ensure that it integrates participants from key departments, including IT Security, IT, legal, government relations, investor relations, customer support and corporate communications.
  • Consider specific training for all of the parties involved – including communication specialists and head of IT security – such as Kaspersky Incident Communications.

Survey Methodology

The Kaspersky “Mapping a digitally secure path for the future of payments in APAC” report studies our interactions with online payments. It also examines our attitudes towards them, which hold the key to understanding the factors that will further drive or stem the adoption of this technology. The study was conducted by research agency YouGov in key territories in APAC, including Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam (10 countries). Survey responses were gathered in July 2021 with a total of 1,618 respondents surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are digital payment users.

Through this study, when the behavior of the population of a market is generalised, it is in reference to the group of respondents sampled above.

HOT NEWS

New Wall’s Kopi Negeri and Unicornetto Mini

0
Wall's Indonesia has introduced a new coffee ice cream. The new Wall's Kopi Negeri in a 110ml cup is a milk coffee that comes...

MUST READ

Woody C+ Lock Collagen Mixed Berry launched with 2,000ml of collagen

0
Woody Drink, a unit of Thailand Carabao Group Public Company, has launched Woody C+ Lock Collagen Mixed Berry. The drink is the first drink...

Gridlock Kuala Lumpur