Absolute Plant is the new plant-based meat brand to launch in Thailand. Absolute Plant’s range includes Pork Burgers, Shrump Balls, Grill Pork Stick, Crab Meat Roll, Shrimp Cakes, Gyoza and Bacon. Vudhichai Group is the company behind Absolute Plant.

Established in 1967, Vudhichai Group stepped into the food industry with Vudhichai Produce founded in 1977, sourcing and exporting Thai rice globally before expanding to a complete food manufacturer and innovator with Global Food Trading and O-Cha Food Pack founded in 2001 and 2007.

The Plant-Based Pork Mince contains wolffia, which is rich in vitamin B12.

Absolute Plant communicates how choosing plant-based options can help save the earth. Meatless consumption is said to reduce the need for livestock farming, which causes excessive CO2 and greenhouse gases emission leading to global climate change.