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Come and join Shin Stir Fry launching event at Sunway Pyramid Blue Concourse

By
Tan Heng Hong
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Nongshim has released Shin Ramyun Stir Fry noodles in Malaysia. The latest instant noodle is a spicy noodle without the broth. Shin Ramyun Stir Fry is the ultimate ramyun for those who are not a big fan of soup.

The Shin Stir Fry launching event in Malaysia is currently at Sunway Pyramid Blue Concourse where you can enjoy various games, an immersive tunnel experience,
and even free samples of Shin Stir Fry. It is all happening at Sunway Pyramid Blue Concourse on 17-21 August 2022.

McDonald’s appoints new CEO Driving success with 4 key business strategies targeting for 20% growth and winning on Value for Money and Customer Experience

By
Tan Heng Hong
-
Ms. Kittiwan Anuwatesakul, new Chief Executive Officer, McThai Co.,Ltd

16 August 2022 – McThai Co.,Ltd, an operator of Quick Service Restaurant (QSR) under McDonald’s brand in Thailand, appoints a new female CEO with a strong marketing background. Aiming for more than 20% growth and becoming the most loved quick service restaurant, the new CEO announced key business strategies for the second half of the year in order to move McDonald’s brand forward and win in QSR business with the focus on Food Quality and Safety, Value for Money, Modern Customer Experience and Digital Technology

From marketing consultant to the first woman CEO of McThai

McThai Co.,Ltd appoints a new female CEO who has gained over 25 years of marketing experience in Thailand. The new CEO has bonded with the McDonald’s brand for years. Starting when she was working with Khun Dej Bulsook, founder of McDonald’s in Thailand. She used to lead the advertising agency and worked as a marketing advisor for more than 7 years before earning the new title. She hopes to successfully spearhead McDonald’s to become the leading international QSR in Thailand.

2020 -2021: Years of Turning Crisis into Opportunity

Changing business strategy with digital exploitation and coping with consumer changing lifestyle 

COVID-19 is a tough test for all brands. Ms. Kittiwan Anuwatesakul, new Chief Executive Officer, McThai Co.,Ltd. reveals that the restaurant industry value in 2021 in Thailand was 360,000 Million Baht, decreasing 11% from the year before at 404,000 Million Baht*. The decrease was due to the COVID-19 situation with limitations from (government) measures and the decline of consumer purchasing power. Though there were many challenges and limitations, McDonald’s business has been picking up with continuous growth in the first half of this year.

Key factors driving our brand during the crisis include:

  1. The growth of the 3Ds: Delivery, Drive-thru and Digital that enabled us to offer more convenient services such as delivery and drive-thru services to customers especially during the COVID-19 situation. In 2021, McDonald’s had gained the highest growth in delivery service at 232% and drive-thru service at 34% when comparing to 2019, the year before COVID-19 pandemic. We have also engaged digital technology along with in-depth customer data to create a new platform for the McDonald’s Application to meet customer’s new lifestyle and to make the brand more accessible for all.
  1. Creating great tasting menus with value for money so that we are accessible to more customers. The examples are the Extra Value Meal or EVM and the McSaver.
  1. Offering the best customer experience with a new remodeled dine-in design focusing on warm and welcoming tones along with building brand relevancy with all customers.

2022: Year of Success as a leader in QSR

Engaging 4 business strategies to become the most loved Quick Service Restaurant 

1.Committing to Food quality and Food safety: Focusing on McDonald’s fundamental value of QSC: Quality of food that meet McDonald’s standard, Service that is fast but warm and friendly, and Cleanliness. In terms of Food Quality, we have started to implement a Digital Food Safety system to check and control the quality of food and ensure that it always meets with McDonald’s Global Standard. This is the first time in the restaurant business in Thailand to use Cloud technology and IoT (Internet of Things) to collect and analyze the food safety data. And by the end of this year, we plan to implement the digital food safety to all McDonald’s restaurants in Thailand.

2.Winning with Menu Innovation and Brand Affordability: Innovating high quality and great tasting menus for both core and new menus to be distinct from other brands and being the brand that is Value for Money by offering affordable pricing and attractive promotions. We want to be the brand that acts and the brand that understands consumer’s need by offering the solution. This is the purpose of the Everyday Value Meal campaign (EVM 99 Baht) that we have launched since May 2022. Customers can enjoy a burger from the choice of 4 favorite menus that serves with French Fries and Coke with the price only at 99 Baht. The campaign was tremendously successful with the target of getting customers more than 3 times and we have decided to continue this campaign till the end of this year to support the customer’s need and emphasize the brand affordability with value for money offers.

3.Modernizing Customer Experience with the innovation of EotF (Experience of the Future) making the brand beyond other QSR brands: Customers expect not only a delicious menu, good service and value for money offer, but also the total experience that they receive. We want to be the leading brand that modernizes customer experience and goes beyond other QSR brands. Our EotF innovation includes a Table Service that customers just wait for the food to serve at the table, Guest Experience Leader (GEL) that serves and assists the customer for the best experience, and the use of technology to improve the ordering experience with Self-Ordering Kiosk (SOK) that allows customers to explore and order the food by themselves and Cashless Payment Service. Furthermore, McDonald’s has utilized the new store design called ‘Alphabet store concept’ for the new and renovating stores. The Alphabet design focuses on sustainability and simplicity to make customers feel relaxed and make the brand more accessible. The stores are also equipped with more convenient services such as power plugs, free WiFi and modern designed and clean restrooms. 

4.Winning on Digital Transformation and Omnichannel Experience: McDonald’s continues to grow strong through the 3D platforms (Delivery, Drive-Thru and Digital). Furthermore, with the Omnichannel strategy to provide convenience and meet with a customer changing lifestyle, we have connected all customer platforms such as Dine-in, Take-away, Drive-thru, Delivery and privileges on McDonald’s application for the best and seamless customer experience.

And more than 21 years since 2001, McThai Co.,Ltd has been the main sponsor for Ronald McDonald’s House Charities (RMHC) in Thailand. This year, we continue our support to improve the health and well-being of needed children and families through 3 core programs of RMHC; Ronald McDonald’s Houses, Ronald McDonald’s Playrooms and Ronald McDonald’s Care Mobiles

“In this challenging time, we are confident that the effective strategies and the determination will lead us to achieve our business goal of more than 20% growth this year. We continue to move forward with our mission to deliver quality and great tasting food with brand affordability and great customer experience in order to win customer’s hearts. And with our commitments, we will be the most loved Quick Service Restaurant among Thai customers,” Ms. Kittiwan concluded.

#McDonald#Businessstrategies

#แมคโดนัลด์ #กลยุทธ์ธุรกิจ

*Kasikorn Research Center

Every Delicious Sip of NESCAFÉ ICED Barista-Style Coffee Will Get You Ready to Kick-Start Your Day!

By
Tan Heng Hong
-

The expertly crafted Ready-to-Drink (RTD) NESCAFÉ ICED Barista features three classic flavours while keeping the same great taste.

PETALING JAYA, 4 August 2022 – In this day and age of fast-paced hustling, it is common to juggle a few responsibilities and wear different hats all at once. We can relate to the long working hours, back-to-back meetings and occasional creativity block. For coffee enthusiasts, do you enjoy the idea of going to cafes to have a fresh cup of coffee brewed by the friendly neighbourhood barista, but your schedule just won’t allow it? We totally feel you.

We are about to let you in on a life hack! Sometimes, all you need is a “pick me up” for inspiration to get rid of the burnout and continue the day. With NESCAFÉ ICED Barista-Style Coffee, the refreshing taste of freshly brewed coffee will inspire your senses and bounce you back to your best again.

With a new refreshed look and its bottles made from 100% recyclable materials, NESCAFÉ’s ready-to-drink ICED Barista-Style Blend Coffee is a crafted blend of Arabica and Robusta beans, grounded and brewed barista-style that can be enjoyed anytime, anywhere. It features three luxury flavours; best-selling Cappuccino, Chococino and Caffè Latte, which is the latest addition to the range.

ICED CAPPUCCINO
Grounded and brewed barista-style coffee, then paired with the right amount of milk to make the perfect iced caffè, for a refreshing coffee experience.

ICED CHOCOCINO
Grounded and brewed barista-style coffee, with the perfect balance of coffee and cocoa notes for a luscious, chocolaty coffee experience.

ICED CAFFÈ LATTE
Grounded and brewed barista-style coffee, with smooth creamy milk for a velvety, classic café-style coffee experience.

Each PET bottle is made from recycled plastic resin (rPET) to reduce the use of virgin plastic and improve the CO2 footprint. This initiative is in line with Nestlé’s pledge to reduce the use of virgin plastics by at least one-third and make 100% of its packaging recyclable and reusable by 2025 globally and in Malaysia.

“The NESCAFÉ ICED Barista-Style Blend Coffee is an on-the-go drink and it is easily available everywhere. For those who don’t have the luxury of time to pop into a café for a cuppa, grab a NESCAFÉ ICED Cappuccino, Chococino or Caffè Latte from the chillers in any nearby retailers and have it on the go. Each PET bottle is also fully recyclable as part of our ongoing commitment to shaping a waste-free future and adapting to a better environment. Let’s do our part!” said April Wong, Business Executive Officer, Ready-to-Drink Business Unit, Nestlé (Malaysia) Berhad.

Grab your pick and enjoy NESCAFÉ ICED Barista-Style Coffee from petrol marts, convenience stores, super/hypermarkets and leading online stores. Enjoy barista-style coffee anytime, anywhere! For more information, visit www.nescafe.com/my

BINTANG Crystal Luncurkan 33 NFT Kolaborasi dengan Komunitas NFT Milik Reza Arap

By
Tan Heng Hong
-
NFT dari Irukandji yang berkolaborasi dengan Bintang Crystal. Dok. Bintang

BINTANG Crystal berkolaborasi dengan komunitas Non Fungible Token (NFT) lokal yang didirikan oleh musisi dan kreator konten Reza Arap, Irukandji. Memasuki ekosistem Web 3.0, kedua pihak menghadirkan koleksi eksklusif “Taste-timonials by BINTANG Crystal X Irukandji”, yang terdiri dari 33 NFT yang akan diluncurkan akhir pekan ini dalam rangka memvisualisasikan keunikan rasa BINTANG Crystal.

“BINTANG Crystal selalu mengajak konsumennya untuk mengekspresikan diri dengan caranya masing-masing secara kreatif, sama seperti kami mengekspresikan rasa bir yang menyegarkan, halus, dan tidak terlalu pahit, melalui koleksi NFT eksklusif ini,” ujar Jessica Setiawan, Marketing Director Multi Bintang Indonesia. “Kolaborasi BINTANG Crystal dan Irukandji merupakan upaya kami untuk terus terbuka akan perkembangan budaya pop Indonesia yang semakin beragam. Ini merupakan bagian dari komitmen kami untuk memberikan ruang bagi generasi muda berbakat seperti Irukandji terus berkreasi.”

Irukandji dibentuk oleh Reza Arap pada tahun 2022, didorong oleh ketertarikannya pada perkembangan komunitas NFT yang pesat di Indonesia. Arap bekerja sama dengan beberapa visual artist dalam memproduksi karakter NFT-nya yang disebut dengan Kandjis. Sejalan dengan misi BINTANG Crystal, Irukandji juga selalu berusaha untuk menggambarkan kreativitas dan keunikan generasi muda lewat karakter-karakternya.

“Kehadiran NFT telah memberikan peluang yang semakin besar kepada para visual artist untuk terus berkembang dan tumbuh bersama komunitas yang mendukungnya,” ujar Reza Arap. “Kerja sama dengan BINTANG Crystal ini juga sejalan dengan misi Irukandji untuk membuat proyek NFT ini dapat diakses oleh orang Indonesia secara luas, terutama komunitas digital dari berbagai kota.”

Dari 33 NFT yang didesain oleh visual artist SlimSteady, terdapat empat NFT khusus yang dikategorikan sebagai city exclusive. Empat NFT ini akan memperlihatkan kekhususan dari kota Medan, Jakarta, Bali, dan Manado pada artwork-nya. Konsumen dapat melihat Kandjis yang berdampingan dengan nuansa unik dari masing-masing kota.

Para kolektor NFT bisa segera mendapatkan koleksi spesial ini mulai Minggu, 14 Agustus 2022 melalui situs Irukandji. Seluruh informasi mengenai kolaborasi dan koleksi NFT ini tersedia di laman Discord Irukandji. Konsumen juga dapat melihat pameran NFT Taste-timonials pada rangkaian acara Crystal Chill Roadshow pada tanggal 14 Agustus di LIMA Rooftop, Medan; 21 Agustus di Foya M Bloc, Jakarta; 3 September di TT Beach Club, Bali; dan 17 September di Forplay, Manado.

Selain pameran koleksi NFT Taste-timonials, Crystal Chill Roadshow juga akan menghadirkan musisi-musisi ternama Indonesia seperti Ello, Juicy Lucy, Oomleo Berkaraoke, Soundwave, Ramengvrl, dan Brisia Jodie. Akan tampil juga para finalis Submit Your Music, kompetisi live band yang diselenggarakan di masing-masing kota atas kerja sama BINTANG Crystal dan Ismaya LIVE dalam rangka menyambut We The Fest 2022. Para pemenang Submit Your Music dari masing-masing kota akan mendapatkan kesempatan tampil di panggung We The Fest bulan September mendatang. Cek akun instagram bir Bintang Indonesia untuk informasi lebih lanjut.

Mental Health Protection for the Workforce

By
Tan Heng Hong
-

AIA Malaysia launches first-in-market mental health solution for employees

Kuala Lumpur, 16 August 2022 – The prevalence of mental health issues continues to rise with it affecting every aspect of one’s life, especially at the workplace. A study by Relate Malaysia found that in 2018, 4.57 million working adults reported mental health issues with 29% of employees indicating that they have poor mental health.[1] In 2019, the Malaysia’s Healthiest Workplace by AIA Vitality survey reported that the Malaysian workforce was increasingly sleep deprived and overworked, with 51% of them suffering from at least one dimension of work-related stress and 53% getting less than seven (7) hours of sleep per day.

Understanding the need to help organisations better address mental health issues at the workplace, AIA has launched a first-in-market Mental Health Solution, in collaboration with ThoughtFull, a Southeast Asian-based digital mental health platform. This new solution enables employers to provide better care and end-to-end support for their people’s mental wellbeing.

“We’re seeing more and more members of the workforce struggle with mental wellness, which has been exacerbated by the pandemic. It is detrimental not only to the individual’s emotional wellbeing, but also to the nation’s productivity. Organisations who are looking to foster a healthy and happy environment for their employees while staying ahead of their competition would have to play a more active role in addressing mental health issues at the workplace,” says Tung Hsiao Ley, Chief Corporate Solutions Officer, AIA Bhd.

The new Mental Health Solution is part of WorkWell with AIA, a proposition under the insurer’s Total Corporate Solutions. WorkWell with AIA offers a suite of solutions and services that provides guidance to organisations who are seeking to nurture and improve their employees’ wellbeing.

The Mental Health Solution comes with two distinct features:

  1. Digital Access to Mental Wellness
    1. Unlimited 1-on-1 access to professional mental wellness coaches for daily bite-sized coaching
    2. Self-guided learning content and wellness tracker
    3. Mental wellness programmes, webinars and workshops
    4. 24/7 Wellness Hotline for crisis interventions
  1. Coverage for Mental Health Benefit
    1. Covers employees for consultations, medication and treatment cost provided by a Psychiatrist and/or a Physician due to a mental health condition
    2. Includes coverage for the employees’ dependents
    3. Offers cashless or reimbursement options

The services under Mental Wellness are made possible through AIA Malaysia’s strategic partnership with ThoughtFull. Employees covered by the Mental Health Solution will be able to access unlimited 1-on-1 daily coaching with a certified mental wellness professional, track their levels of stress, anxiety and depression in real time, read science-backed digital content and use mood trackers and guided thought journals via the ThoughtFull app.

Being a responsible and progressive corporate, AIA Malaysia leads by example, having engaged ThoughtFull at the very start of the pandemic in 2020, to provide mental health support to its employees. Through ThoughtFull’s employee wellbeing programmes, AIA’s employees reported a 43% average reduction in depression, anxiety and stress levels. Additionally, employees who engaged with a certified mental health professional through the app also reported positive changes in their outlook and behaviour.

“It was important for us to be able to support our people to strengthen their resilience so that they could thrive through the multitude of sudden and ongoing changes at work and in their personal lives.  We worked with ThoughtFull because of their genuine and seamless approach to mental wellness at the workplace and saw first-hand the benefits that it brought to our employees. This only further motivated us to explore how we could bring this service to our own corporate clients,” added Hsiao Ley.

As one of the country’s largest employee benefits insurance providers, AIA’s goal is to provide seamless solutions to improve mental wellbeing in companies across Malaysia – removing stigma and creating a safe space at work to foster mental health discussions.

“We’ve long been advocates of the importance of mental health in the workplace and we believe that it should be given just as much priority as we do to physical health. Which is why we are really excited to partner with ThoughtFull to bring new and innovative mental health services to our corporate clients and their employees, under our WorkWell with AIA proposition.

“With the launch of our comprehensive Mental Health Solution, we believe that we have achieved a breakthrough in responding to a market need that is very real. Employers can now feel supported as they prioritise their employees’ mental health, giving their people access to support and resources that will help them achieve a better quality of life resulting in a happier, healthier and more productive workforce,” said Hsiao Ley.

To learn more about AIA’s Mental Health Solution, please visit https://www.aia.com.my/en/our-products/employee-benefits.html .

[1] The Business Costs of Workplace Mental Health, Relate Malaysia, 2020

IF Coconut Coffee now available at 7-Eleven in Singapore

By
Tan Heng Hong
-

IF Coconut Coffee by Thailand’s General Beverage Co., Ltd. is now available at 7-Eleven in Singapore. This beverage is an interesting combination of coffee and coconut, which is trending combination in China.

Coconut is enjoying a heyday in China’s foodservice. In the first half of 2021, over 130 new coconut-based beverages appeared on the market. Thailand and Indonesia accounted for almost 90% of China’s total coconut imports in 2021. As with all things trendy, the coconut craze will continue for sometime and then fizzy out as Chinese consumers turn their attention to other ingredients.

HEINEKEN Malaysia Reports 2Q & 1H FY2022 Results

By
Tan Heng Hong
-

1H Net Profit surpassed pre-pandemic results by 68%

12 August 2022 – Heineken Malaysia Berhad (HEINEKEN Malaysia) announced its financial results for the second quarter and half year ended 30 June 2022, reporting an improved performance against pre-pandemic levels, attributed to the gradually improving external environment as Malaysia transitioned into the endemic phase. Compared to the same period in 2019, HEINEKEN Malaysia’s revenue, net profit increased by 29% and 68% respectively in the first half of 2022.

For Q2 2022, Group revenue grew by 84% versus the same quarter in 2021, due to upsurge in sales following the reopening of economy and international borders, improvement in product mix and better revenue management. Additionally, Q2 2021 was a weaker comparison due to brewery lockdown in the month of June 2021.

Net profit in Q2 2022 increased by 241% to RM86.1 million. The growth was driven by revenue growth as highlighted above as well as continued focus on driving the EverGreen strategy to deliver sustainable growth. 

For the first half of 2022, Group revenue and net profit increased by 50% and 102% respectively versus six months ended 30 June 2021, mainly driven by robust sales performance during the festive period in the first quarter and steady recovery for the on-trade business in second quarter and continued focus on driving our EverGreen strategy to deliver sustainable growth.

Roland Bala, Managing Director of HEINEKEN Malaysia

Commenting on the results, Roland Bala, Managing Director of HEINEKEN Malaysia, said, “We have performed commendably in the first half of 2022, in line with Malaysia’s easing of COVID-19 restrictions. The bold moves we took in the past two years to navigate the storm whilst building for a stronger future are showing results, enabling us to accelerate our recovery to surpass pre-pandemic levels. We have continued investing in our brands to drive sustainable growth whilst prioritising cost management initiatives that unlock efficiencies that can then be reinvested into our growth drivers.”

“Key campaigns we executed successfully during the quarter include the Heineken® Star Quality Experience which gave consumers an immersive experience of Heineken® Star Brewing Principles, the Heineken® Star Bar programme via our e-Commerce platform Drinkies.my, Tiger Crystal’s Fire Starter platform that empowered consumers to discover new passions, and the launch of a new product Guinness Draught in a Can. In line with our commitment to advocate responsible consumption, our Heineken® When You Drive Never Drink campaign also rewarded consumers for their courage to make a pledge against drink driving,” added Roland. 

The Board has declared a single tier interim dividend of 40 sen per stock unit for the financial year ending 31 December 2022 (Six months ended 30 June 2021: 15 sen) to be paid on 11 November 2022. The entitlement date for the dividend payment is 20 October 2022. 

On outlook, Roland commented, “The Group expects continued pressure from global supply chain disruptions, rising input cost, weakening ringgit and rising inflation that will impact consumer purchasing power. The Group will remain agile in responding to the volatile business environment and the new market reality with focus on delivering our EverGreen strategy to future-proof the business and deliver sustainable growth.”

HEINEKEN Malaysia’s key EverGreen priorities include: 

  • Drive superior growth – With consumer centricity, we shape and lead the premium category and continue investing behind our brands.
  • Fund the growth – Cost and value to drive efficiency to enable reinvestments into our brands and business.
  • Raise the bar on sustainability and responsibility – Full commitment to deliver on our ambition to become net zero carbon in our productions by 2030 and the full value chain by 2040.
  • Become the best connected brewer – Accelerate digital and technology to create a Unified Customer Ecosystem with a customer and consumer-first approach.
  • Unlock the full potential of our people – Promote a high-performance culture that boosts our strategic capabilities, nurture the best talents, and foster an organisation where people thrive.

“On challenges, we see illicit alcohol as an ongoing concern. The Group welcomes the stance taken by the Government not to increase excise duties on beers as any hike in excise rates will drive greater demand for illicit alcohol. The Group will remain committed to support the Government to stamp out illicit trade through holistic efforts including strengthening enforcement and raising greater awareness in the market,” he added.

For more information on HEINEKEN Malaysia and its initiatives, please visit www.heinekenmalaysia.com. 

Coca-Cola Drops Latest Coke Creation with Cultural Icon Marshmello

By
Tan Heng Hong
-

Monday 15 August 2022 – Coca-Cola Creations is dropping a remix for its newest limited-edition flavor – a collab with GRAMMY-nominated artist Marshmello. The brand’s first-ever beverage co-created with an artist, Marshmello’s Limited Edition Coca-Cola bottles the feeling of mixing chart-topping beats in a limited edition drop.

Marshmello said that “It was great to collaborate with Coca-Cola on this limited-edition drop. We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”

One might think Marshmello’s Limited Edition Coca-Cola would be marshmallow-flavored, but as with the epic drops that fill his sets, the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola is a refreshing fusion of the artist’s favorite flavors, strawberry and watermelon, mixed with a great Coca-Cola taste.

Richa Singh, Marketing Director of Coca-Cola Thailand added, “Music – just like Coca-Cola – has such an amazing power in connecting communities and creating opportunities for shared experiences. For this second Coca-Cola Creations drop we are doing here in Thailand, we sought to add an unexpected remix of flavors to a great Coca-Cola taste, and Marshmello is the perfect collaborator. It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite Thai fans to immerse themselves in Mello’s world.”

Known for his desire to positively impact culture with his music, Marshmello’s collaboration with Coca-Cola invites fans to experience the Melloverse for themselves. Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub where you can watch your emotions transform into a unique digital art while listening to Marchmello’s new song “Numb” which you can download and share on your social media.

Marshmello’s Limited Edition Coca-Cola will also be available to purchase in 325 ml. can in a Zero Sugar version. Collectible slim cans with striking black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with Forpeople on the packaging design.

Taste the mix for yourself as Marshmello’s Limited Edition Coca-Cola Zero Sugar variant drops in convenience stores, and e-commerce channels across Thailand this August 2022.

Coca-Cola continues to explore unique innovations and unexpected collaborations driven by creativity and cultural connections. Follow Coca-Cola on facebook, Instagram, and Twitter to know the latest stories.

KIN Bulgarian Yogurt Slimberries makes weight management fun and tasty

By
Tan Heng Hong
-

Indonesia’s ABC Kogen Dairy has released its latest KIN Bulgarian Yogurt Slimberries that is low in fat and high in fibre. The new yogurt drink makes weight management fun and tasty. The addition of fibre helps to attract weight watchers to the product. The strawberry flavour helps to appeal to female consumers.

EB Frozen Food Malaysia new Western Series includes Alaska Pollock Fillet

By
Tan Heng Hong
-

EB Frozen Food Malaysia has unveiled its latest Western Series for consumers to enjoy seafood in the comfort of their homes. The new range is said to be ‘always wild, never farm’ and comprises the following items:

  • Alaska Pollock Fillet (350g)
  • Alaska Pollock Finger (270g)
  • Cheese Stick (280g)
  • Crispy Battered Fried Shrimps (300g)

These seafood products can be deep fried, oven baked or air fried.

Click here to purchase from the EB Frozen Food’s official store on Shopee Malaysia.

 

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