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Online Shopping 101: Survival guidelines for safer holiday spending

Before you start the year-end frenzy, check out these useful tips from Kaspersky

23 November 2021

Malaysians equally love brick-and-mortar purchasing and online shopping.  A recent retail survey revealed that Malaysian leads in this region’s online shopping, with almost 22 million shoppers, to shop-hop as many as seven websites before making purchases. By end of 2021, nine of out of 10 Malaysians are expected to shop online.  Interestingly, the survey also shared that 63% do not know what they want to buy when they set out to browse.

The year-end shopping begins with Black Friday, 12.12, Christmas and then New Year.

Malaysia is seeing most states progressing in the National Recovery Plan (NRP), from phase two to three in Q3.  More states have since moved into phase four of NRP, and ahead of the festive seasons, many people are expected to flock both physical and online stores as well as start seeing and booking trips online, too. Such activities also open opportunities for cybercriminals.

For instance, Kaspersky Security Network (KSN) shows that Malaysia was on the top 10 targets of malicious mailings in Q3 this year. KSN also reported that Kaspersky’s solutions blocked more than 5.6 million redirects to phishing pages.

Chris Connell, Managing Director for Asia Pacific at Kaspersky commented: “The pandemic has triggered more people to embrace online shopping. Although physical safety is essential, the safety of our finances, devices and information is also important, especially as phishing scams become more and more sophisticated and targeted. We expect cybercriminals to continue using tricks that will lure more victims to take the bait hence this festive season, we urge everyone to put their guards up against messages, calls, and even emails asking for critical information such as account number, OTPs, passwords, and more.”

Kaspersky has the following tips on how to make online shopping as safe as possible:

  • Be wary of deals that seem too good to be true, they usually are
  • Type the URL into your browser to check the deal on the website rather than clicking on links in emails
  • Look out for padlock sign or HTTPS in the address bar when paying. Keep in mind that this padlock means safety only if the website address is correct, so check twice
  • Use a credit card rather than a debit card for extra payment protection
  • Avoid saving your card details to a website
  • Protect devices used for shopping and make sure you apply patches and updates as soon as possible
  • Use a unique, complex password for each of your online accounts

About Kaspersky Security Network

Kaspersky Security Network (KSN) is a complex distributed infrastructure dedicated to processing cybersecurity-related data streams from millions of voluntary participants around the world.  The statistics in this report are based on completely anonymous data obtained from Kaspersky products installed on users’ computers worldwide. This technology assists Kaspersky in the swift detection of new malware, identification of its source, and blocking of its launch on users’ computers. It generates reports for countries with more than 10,000 Kaspersky users.

Click here to purchase Kasperskey solutions on Shopee Malaysia.

#CelebrateResponsibly while dining out and drinking to support F&B business recovery

Carlsberg Malaysia advocates no drink-driving with discounted rides for consumers and drives footfall to restaurants and bars amid business recovery

SHAH ALAM, 22 November 2021Drinking tonight? Let’s plan ahead for a safe night out by leaving your car at home whilst enjoying free or discounted rides with five e-hailing and chauffeur-on-call partners. This year’s #CelebrateResponsibly campaign is launched in tandem with the reopening of economic and social activities as Carlsberg Malaysia extends its support in driving footfall to food and beverages (F&B) outlets amid recovery from COVID-19 impacts. 

Back for the 7th consecutive year, the brewer reaffirms its stance on responsible consumption by advocating the importance of no driving under the influence of alcohol that is in compliance with the Road Transport (Amendment) Act 2020, of which the blood alcohol content (BAC) limit has been reduced to 0.05% from 0.08% and heavier penalties on driving under the influence were enforced in October last year. 

The #CelebrateResponsibly campaign, which runs from 13 November 2021 to 2 January 2022, is made even more timely as it coincides with year-end festivities such as Christmas and the New Year’s celebrations, both a festive period that most commonly celebrated with alcohol for many. Coupled with the increasing number of road users as interstate traveling are now permitted given that more states have moved into the Phase Four of the National Recovery Plan, it is more so important for alcohol consumers to not drink driving and opt for alternatives like e-hailing, chauffer-on-call and designated drivers. 

Once again, building on the strategic partnership from the past years, Carlsberg Malaysia continues collaborating with e-hailing providers such as Grab, Riding Pink and airasia ride – the new kid in the block; as well as chauffeur-on-call service providers Lailah and Buddy Driver for the 1.5 month campaign this year extending to consumers nationwide.

By simply using the promotional code CELEBRATERESPONSIBLY, consumers can enjoy up to RM10 off each ride to and from over 3,000 Carlsberg Malaysia’s affiliated bars, bistros and restaurants, which can be redeemed between 5pm and 12 midnight daily until 2 January 2021 or while rides last.

Alternatively, if you had an impromptu drinking session, you could opt to get a driver to drive you home in the comfort of your own car. With the same promotional code CELEBRATERESPONSIBLY, consumers can get an hour FREE with Buddy Driver on the TREVO app or 10% off Lailah’s chauffeur-on-call services.

Pearl Lai, Corporate Affairs Director of Carlsberg Malaysia

“In trying times like this, we set out to do more than just curbing irresponsible drinking but also support the local F&B outlets to recover with dine-in businesses after weeks of disruptions. #CelebrateResponsibly further reiterates our stance that we have ZERO tolerance towards irresponsible drinking and that drinking-related accidents are one too many and can be avoidable, should one make responsible decision before planning for a drink,” said Carlsberg Malaysia’s Corporate Affairs Director Pearl Lai.

“As a responsible brewer, we also believe that it is crucial for us to send across a clear signal that we are single-minded and devoted on educating and ensuring that the consumption of beer should be done in a responsible and moderate manner for the safety of everyone”, she added.

“We want to change consumer’s mindset, behaviour and habits right from the very start by making responsible decisions even before taking their first sip. You can make a difference by being a responsible drinker!” she stressed.

This campaign is in line with the bold vision set by the Carlsberg Group for a society without irresponsible drinking. By 2030, the Group aims to see a continuous reduction of key responsible drinking statistics in all of its markets in support of the World Health Organisation’s (WHO) objective of reducing harmful use of alcohol, as well as the United Nations’ Sustainable Development Goal 3 to ensure healthy lives and promote well-being for all at all ages.

“Our responsible drinking initiatives does not just stop here; all our packaging and online platforms contain responsible drinking messages – #CelebrateResponsibly in Malaysia and Singapore. This, in turn, is part of our Group’s global goal of achieving ZERO Irresponsible Drinking through enabling, informing and encouraging responsible choices,” Lai concluded.

#CelebrateResponsibly is Carlsberg Malaysia’s annual responsible drinking campaign is part of the Carlsberg Group’s global commitment towards ZERO Irresponsible Drinking under its Together Towards ZERO sustainability ambitions.

For more information on the campaign, including the full list of participating outlets and terms and conditions of the discounted ride bookings with using the CELEBRATERESPONSIBLY promotional code, visit https://carlsbergmalaysia.com.my/celebrateresponsibly/2021/. #CelebrateResponsibly – don’t drink and drive!

CP Foods launches “MEAT ZERO” overseas for the first time, starting in Singapore and Hong Kong

Monday 22 November 2021 – Charoen Pokphand Foods PCL. (CP Foods) launched “MEAT ZERO”, Thailand’s bestselling plant-based brand, in Singapore and Hong Kong. This is the first time it is officially available in international markets.

CP Foods’ CEO Prasit Boondoungprasert says the company sees opportunity in meatless meals, with the number of vegans, vegetarians and flexitarians altogether constituting about 29% of the global population. Meanwhile, Vegans and flexitarians are accounted for around 40% of Hong Kong population. However, while there are already meatless options in the market, most of them are pricey and lack of variety.

The brand* aims to become no.1 plant-based brand in Asia within 3 years. CP Foods also plans to export the plant-based products to North America, Europe and other markets later on.

“”MEAT ZERO’s affordable price point will make this lifestyle more accessible to those who are looking to adopt a sustainable diet. The incredible taste will also convert sceptics.” says Mr Prasit.

It took more than three years to produce the plant-based meat products and 2,000 experiments helmed by hundreds of researchers and teams from CP Foods Food Research and Development Centre. MEAT ZERO partnered with Fuji Oil from Japan, a world-class plant-based products company, as well as experts from the U.S and Taiwan to develop PLANT-TEC innovation.

The innovation makes the nutritious brand is as tasty as real meat and consumers are barely able to tell if they are eating plants or real meats, and it contains health nutrition from high fiber plant-based protein, which is good for intestine and bowel, and low cholesterol.

The brand enjoys success at its home country. Over 4 million packs were sold in Thailand since launched in May this year. It also won BEST PLANT-BASED BRANDING from Root The Future Plant-Based Food Awards 2021.

In Singapore, CP Foods’ MEAT ZERO is available at Cold Storage, NTUC FairPrice, FairPrice Online, RedMart, Amazon, Caltex, SPC and Sinopac Petrol Kiosks. In Hong Kong, it is available at WELLCOME Stores, AEON Stores (Hong Kong), YATA Department Store, ABOUTHAI Stores, FRESH Stores, PANDAMART, and HK.

First in Thailand’s supermarkets, Central Food Retail utilizes AI technology to facilitate shopping, introducing Temjai, an AI Service Robot, to offer convenience to consumers in the New Normal

Friday 19 November 2021 – COVID-19 has accelerated all businesses to adapt themselves in line with the new normal, as social distancing is key to preventing the spread. Central Food Retail under Central Retail reaffirms its position as the leader of constantly evolving supermarket innovation by introducing Temjai, an AI Service Robot, the first of its kind in Thailand’s supermarkets. Using artificial intelligence (AI), the robot serves as an assistant to store staff to fulfill needs and offer another level of service, connecting the world of robotics and shopping. Temjai AI Service Robots are now officially in use at 21 Tops Market and Central Food Hall stores nationwide.

Stephane Coum, CEO of Central Food Retail Company Limited under Central Retail, said, “We’ve collected data on customer behavior over the past two years since the start of the pandemic, and have found that the COVID-19 situation has changed customer behavior and daily lives, resulting in a New Normal. Our customers plan their purchases in advance in order to reduce the time spent in our stores, and they care about social distancing, contactless activities, and minimum interactions with people in the store. To adapt to these new shopping behaviors, we’ve decided to introduce Temjai, an AI Service Robot, to assist our store staff. We are the first supermarket in Thailand to officially use artificial intelligence (AI) to service our customers. We hope that our AI Service Robots will offer a unique and fun customer experience, thereby increasing sales opportunities for brands in every situation. These robots will also help our store staff, and uplift Tops’ and Central Food Hall’s image as leading supermarket brands that recognize the importance of finding innovative ways to introduce new experiences to customers. Undeniably, innovation is an important success factor in the service sector.”

Key features of the AI Service Robot include two main modes:

  • Cruising Mode: In this mode, the robot will help promote products such as promotional items and new products. Each store can select what products they want to feature based on the timing. This helps increase sales opportunities, and customers will not miss special price items. The robot can also hand out product samples to customers so they can try promotional products. Temjai will cruise around the store and offer products to customers directly. This mode utilizes AI-based Facial Detection technology to detect customers’ faces in front of the robot. When the robot meets a customer, it will slow down and stop so that the customer can pick up or sample the products.

 

  • Navigation Mode: In this mode, the robot can help lead customers to where they want to go. Customers can select the zone that they want to visit, and the AI Service Robot will take them there, making it easier for customers to find what they’re looking for and save time. This mode utilizes Lidar sensor and Vision Positioning technology, similar to a self-driving vehicle. This technology can detect objects and tells the robot in which direction to move. By detecting obstacles in front of the robot, and being programmed to take a route that will not disturb walking customers, this technology can help the robot prevent possible accidents. It also allows the robot to install virtual mapping of the store without any additional devices or markings to help it navigate.

“For this year’s installation plan, Central Food Retail aims to have the AI Service Robots at 21 Tops Market and Central Food Hall stores in Bangkok, Nonthaburi, Pathumthani, Samutprakan, Nakhon Pathom, Chonburi, Ayutthaya, Chiang Mai, Suratthani, Phuket, Khon Kaen, and Nakhon Ratchasima, some of which already have these AI Service Robots in place with great feedback from customers. Temjai, AI Service Robots, is a new smart technology that has never been launched in any other supermarket. Having AI robot technology to offer services is part of our company’s digital transformation plan in order to become an ‘Innovated Supermarket’ in the future. Central Food Retail has plans to introduce other interesting innovations to facilitate customers and offer a seamless shopping experience in every aspect, and to use technology to create a circular economy to achieve our sustainability goal. This will prepare us to drive our business forward and enter a new era of supermarkets,” said Stephane.

Strong shopping activity on Shopee 11.11 Big Sale as Malaysia’s economy reopens

KUALA LUMPUR, 18 NOV 2021The reopening of the economic sector has not slowed down e-commerce demand. In fact, Shopee has wrapped up its most successful 11.11 Big Sale, with more Malaysians able to enjoy exclusive deals, bigger savings, and the widest variety on the platform.

On 11 November, Shopee users in Malaysia continued to stock up on groceries such as Milo, cereal, instant noodles and fresh fruits and vegetables. More than 1.8 million home improvement and decoration products were also sold on Shopee.

With Malaysians resuming their out-of-home activities, health and personal care supplies on Shopee such as face masks continue to be one of the top products purchased. The product recorded a sellout of more than 13 million pieces whereas Covid-19 test kits saw close to 30,000 units sold on 11 November as Malaysians are reminded of their responsibilities and the Government’s call to ensure their safety as well as others around them.

Shopee saw the same robust support for 11.11 Big Sale across the region. Over 2 billion items were bought throughout the festival period, smashing Shopee’s previous record set in 2020. Excitement peaked on 11 November, with visits spiking 5.5 times in the first two hours compared to an average day.

Shopee’s year-end shopping festivals continued to bridge millions of Malaysians with brands and sellers. As such, offline merchants also enjoyed the surge in online-first customers to their outlets when users collectively claimed over 5 million in ShopeePay Vouchers through ‘Deals Near Me’ across the 11.11 Big Sale shopping festival period.

Entertainment continues to be a core part of the online shopping experience. Throughout the 11.11 Big Sale, Malaysians also spent more time connecting to sellers and watching their favourite celebrities on live streams, with a total of 4.8 million hours spent watching on Shopee Live. More than 41 million Golden Tickets were also given out as users played Tap & Win A Condo and Spin & Win for a chance to win a condominium unit worth over RM500,000 at SkyMeridien Residences @ Sentul East, and a BMW 218i Grand Coupé M Sport, respectively.

Terence Pang, Chief Operating Officer at Shopee said, “It brings us great joy to see the impact of our efforts on shoppers, businesses and the local community. The digital economy and e-commerce continue to present many opportunities for growth. We want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses come online and connecting them with one another.”

11.11 Big Sale has encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower. Across the region, a 5 times increase[1] was noted in the number of shoppers from rural and smaller towns, whilst ShopeePay transactions outside the big cities grew 9 times from an average day as users pay for their Shopee orders seamlessly.

For businesses in the region, the 11.11 Big Sale was a springboard for growth and recovery. Local sellers benefitted from the spike in shopping activity, with those joining 11.11 for the first time saw their orders on 11 November soared 18 times compared to an average day.

[1] Compared to an average day

Farm to Plate Teams Up With Plantonic to Create First-Ever Plant-Based Tasting Menu

Farm to Plate x Plantonic (Plant-based Tasting Menu)

KUALA LUMPUR, 19 November 2021 – The benefits of clean and healthful eating have gained heightened awareness in recent times. Today, increasing emphasis is being given to diets that focus on fresh, whole and “real” food which have been minimally processed or altered to maximise their nutritional offering, without compromising on quality or taste.

One prominent champion of this culinary approach is Farm to Plate – a rustic, fun eatery which has become well known for its hearty fare using fresh and seasonal ingredients cooked with an emphasis on family-style, affordable dining. Based in Damansara Kim, Petaling Jaya, the eatery lives true to its name with a focus on produce-driven cuisine showcasing the best ingredients directly from local farms in their purest forms and flavours, to its kitchen, before making its way onto its diners’ plates.

Soon, diners at Farm to Plate can look forward something refreshingly unique and exciting, thanks to the eatery’s collaboration with Plantonic, recently launched in Malaysia which gained prominence for creating the world’s first 4-in-1 plant-fertilising tonic. The elixir is designed to be a non-toxic fertiliser and soil revitaliser, which also serves as a natural pest repellent, while preventing fungal infections, and boosting plant immunity, all with one product, using all-natural ingredients – a common trait shared with Farm to Plate.

Roasted Black Sesame Ball

The two entities have come together to create the Farm to Plate x Plantonic Menu – the eatery’s first all-natural plant-based tasting menu which will feature at Farm to Plate for a limited time for two weeks, from 22 to 25 November 2021 (week 1), and from 29 November to 2 December 2021 (week 2).

Truffled with Shiitake Dumpling and Crisp Leek

Available only via pre-order (a day’s notice) and limited to 30 covers per week, the specially curated 9-course menu featuring a myriad of tastes and flavours that are as natural and nutritious as they are delicious.

Pre-orders and bookings for the Farm to Plate x Plantonic Menu can be made by contacting Farm to Plate at 018 268 2333.

“It has been a truly exciting and fun process developing this menu, which we are confident that our guests will enjoy, regardless if they are seasonal plant-based eaters or otherwise. Every menu item has been carefully curated to ultimately complement each other, resulting in a dining experience quite unlike any other. More importantly, it demonstrates ever so effectively that food – good and nutritious food – can be delicious. We avoid using heavy sauces to mask the fresh and natural flavours of the ingredients, staying true to our motto: Simply Served, Fresh Ingredients or #SSFI. We would like to thank Plantonic for this amazing opportunity to collaborate with a brand that shares the same ethos of using fresh and all-natural products as we do,” said Farm to Plate’s owner, Chris Chew, who also owns a restaurant called Le Sense at Damansara Kim.

Eric Tan, CEO and Founder of Plantonic

Meanwhile, Eric Tan, CEO and Founder of Plantonic said that the collaboration marked the first time the brand has worked with a restaurant partner and that they will be giving away one 500ml bottle of Plantonic with each cover ordered of the Farm to Plate x Plantonic Menu.

“The collaboration between a plant fertiliser essence and a restaurant may seem like an unlikely combination. In this case, however, it simply made sense, especially as more Malaysians become more conscious about what they eat, while opting for more natural or plant-based produce and products, which results in less waste while reducing their carbon footprint. We hope that the giving away of the complimentary bottle with every menu cover ordered will encourage diners to cultivate an all-natural lifestyle by honing their green thumb,” said Tan.

True to its mantra of “Treating Nature With Nature”, Plantonic uses only plant-based ingredients, namely shilajit, seaweed, ginseng root, fruit peel, seed extract and tea leaves. Together, they aid plant nourishment and development, doing away with use of toxic chemicals found in typical fertiliser products. This makes it safe for edible greens, as well as use around children and pets.

A boon for budding and experienced indoor plant-growers alike, Plantonic is the brainchild of Tan, an entrepreneur and plant enthusiast himself. His inspiration came after garnering deep insights and knowledge from farmers in several countries including Vietnam, Thailand, Indonesia, China and Romania. Through his observations and discussions with them, he learnt that many had their own secret formulas for keeping crops healthy, passed down from generation to generation.

“I decided to combine this knowledge from farmers with Ayurvedic principles to develop Plantonic, doing away with harmful chemicals altogether. These natural ingredients have been used for centuries by people all over the world to promote healing. I personally believe in treating plants and greens as living things, which should be nurtured by the healing force of nature itself,” says Tan.

 

Packaged in a handy spray bottle, Plantonic is a convenient way of ensuring plants receive all necessary nutrients to grow well. With a healthy spritz once a week for smaller houseplants, and twice a week for larger ones, the product gives users a hassle-free method of tending to their plants.

In Malaysia, Plantonic is currently available on e-commerce platforms such as Shopee (www.shopee.com.my/plantonic.os), Lazada (www.lazada.com.my/shop/plantonic) and JOCOM (www.jocom.my).

For more details, visit www.plantonic.sg.

POKKA Singapore Kicks Off The Season Of Giving With Lucky Draw Prizes Worth Up To $9,486

Singapore, 19 November 2021 – The most magical time of the year is finally here! POKKA Singapore is spreading joy this year-end with exclusive lucky draws, happening now till 31 December 2021. Grab one of your favourite POKKA drinks and stand a chance to walk away with attractive prizes that will surely liven up your house for Christmas and also for the year-end par-TEAs.

Bring In The Holiday Cheers

As Santa is preparing his sleigh for his big round-the-world trip this December, the leading Ready-To-Drink Tea brand has rounded up the best beverages to make the holiday extra cozy while awaiting our presents! Singapore’s number one choice for Ready-To-Drink beverage brand has an extensive range of beverages for every thirst, regardless of age and occasion.

Committed to driving the pursuit of lifelong vitality, POKKA has continuously won Singaporeans’ hearts with its genuine quality. The quality taste from each sip comes from 100% freshly real brewed tea and coffee, and 100% real juices with no added preservatives or colourings. Get into the mood by giving yourself and your loved ones a joyous moment with POKKA’s festive picks – Jasmine Green Tea, Ice Lemon Tea, Ice Peach Tea, Ice Blueberry Tea and Natsbee Honey Lemon.

POKKA x FairPrice (01 Nov – 31 Dec): Win Tech Gadgets Worth Up To $2,398 

POKKA is giving you the gift of joy this Christmas! From now till 31 December, feed your inner geek and spend $5 worth of POKKA products* at 76 participating FairPrice outlets to be one of the lucky winners to win the Samsung Galaxy Z Fold3 5G (256 GB) or the Samsung Galaxy Watch4 Classic Bluetooth 46mm. 10 winners from this lucky draw will also be getting $200 FairPrice Gift Vouchers – the perfect opportunity to stock up on your Christmas gathering needs!

POKKA x Cold Storage (01 Nov – 31 Dec): Own An Electric Skillet This Christmas! 

Channel that inner Masterchef with Tiger Japan’s 3-in-1 Multi-Purpose Electric Skillet Pan (worth $449). Simply spend $5 worth of POKKA products* at participating Cold Storage outlets and this Electric Skillet with Grill Pan and Takoyaki could be yours! Head down to your nearest Cold Storage and stand a chance to bring home this 3-in-1 Multi-Purpose Electric Skillet Pan!

Bring the spirit of the holidays closer to everyone with POKKA this festive period! Don’t miss out on these exclusive lucky draws and be sure to stock up your favourite POKKA drinks.

Visit www.pokka.co for more information, and our socials for the latest updates.

Lingham’s has new JB Worcestershire sauce

Lingham’s JB Worcestershire sauce is now available in Malaysia. It is described as a versatile all in one marinade, seasoning or dip that offers a perfect blend of taste and flavour. The JB Worcestershire sauce is ideal for home chefs to create the restaurant experience at home.

The ingredients in the JB Worcestershire sauce are sugar, spices, soy sauce, vinear, plum, salt, caramel and permitted preservatives and sodium benzoate (E211).

Find it now at all major supermarkets or shop online on both Lazada and Shopee

Click the link for your preferred platform:
Lazada
Shopee

Ayam Brand yumeat Plant-Based Luncheon Meat comes in spicy version in Malaysia

Image by minimeinsights.com

In Malaysia, Ayam Brand has launched not just yumeat Plant-Based Luncheon Meat but also the spicy version to satisfy Malaysians’ demand for spicy food. The spicy yumeat Plant-Based Luncheon Meat and the original version are priced at RM 11.90 for a 360g can and are available at AEON Big.

yumeat is an alternative to meat and is suitable for flexitarians, that is good for you and good for the planet. Unlike the other plant-based meat, which needs to be frozen, yumeat comes in a shelf format.

MILKLAB Launches Oat Milk in Malaysia to Provide Coffee Lovers with a Delicious and Healthy Milk Option

KUALA LUMPUR, Malaysia – November 18, 2021 – Australia’s most popular barista milk for coffee has added Oat milk to its offering. MILKLAB Oat milk is now available in Malaysia through select participating cafés and food service outlets. 

MILKLAB Oat milk is versatile for use in both hot and cold beverages, and is the new creamy alternative to dairy milk with 100 per cent Australian oats, with a rich and creamy mouthfeel and a texture similar to full cream dairy, to produce the perfect pour. 

Rich with a natural, subtle sweetness that complements the flavour of espresso coffee,oat milk is the fastest growing plant-based beverage, having grown by more than 400 per cent since 2017, according to the Café 2025 Report. 

The MILKLAB team had spent two years working with some of the world’s best coffee professionals to develop Oat milk to blend perfectly with espresso coffee. 

“The MILKLAB brand is synonymous with a range-solution of milk offerings that would not only suit a variety of tastes and dietary needs, but also address the increasing number of consumers worldwide looking to switch from regular dairy to plant-based milk,” said Peter Brown, Regional Director, China, Southeast Asia and Middle East, Freedom Foods Group, the brand owner of MILKLAB. “We are very excited to be adding our new Oat milk offering to our collection today which we had spent two years in development, and we are proud to be launching a remarkable product that has been developed in collaboration with the industry, for the industry.” 

“I’m confident that baristas, resellers and distributors, coffee business owners and

connoisseurs, as well as ‘plant-curious’ coffee aficionados who currently drink dairy and

other plant-based milk with their coffee will be delighted to indulge in MILKLAB Oat milk for its exquisite taste while reaping its health benefits,” added Brown. 

According to an independent research panel, MILKLAB Oat milk outperforms the current market leader for taste and overall appreciation. 

Introducing MILKLAB Life & Coffee Consumer Incentive Program 

Life’s special moments often happen between friends and loved ones, usually over a cup of favourite café latte. Girlfriends catching up in their favourite café, two love birds going on their first date over coffee, or a bookworm enjoying their new novel with a cup of mocha. 

Having a good cup of coffee is an essential part of our lives today. With coffee lovers having a more discerning palate, it is important to have good quality milk to complement the coffee and enhance the flavour. Coffee lovers who are health conscious and prioritize healthy eating will enjoy the delicious plant-based MILKLAB Oat milk with their coffee, now available across Malaysia. 

MILKLAB Life & Coffee integrates life’s special moments and the love for coffee together with the launch of MILKLAB Oat in Malaysia. Runners, cyclists, people who are out exercising or walking can follow the instructions on https://milklabco.com/life-and-coffee/campaign-info/ to redeem their FREE MILKLAB Life & Coffee upgrade that can be from the nearest participating café. Search on the Café Hopping Trail on Google Maps to get the location of the nearest participating cafes from https://milklabco.com/life-and-coffee/cafe-hopping-trails/.

Malaysia Specialty Coffee Association – Digital Latte Art Throwdown 2021 

Digital Latte Art Throwdown is designed to create a fun and entertaining platform for baristas to showcase their latte art skills, draw patterns with milk foam on the surface of a coffee. Participants are assessed on their creativity, technique, visual attributes, contrast in patterns, and overall performance by the professional judges as well as audience members that will be invited to be the guest judges. From the semi-final stages to the final match: only the best will be the champion! 

MILKLAB is proud to be a main sponsor of the Digital Latte Art Throwdown 2021. Competitors will be using only the MILKLAB Oat to compete, showcasing the high performance of MILKLAB Oat in latte art designing as it performs just like dairy by creating a strong contrast, fine microbubbles and robust stability.

 

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