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Amway Malaysia: Taking Protein Consumption On A Serious Note

Dietitian advises the need for strong and healthy body to live consciously during endemic

KUALA LUMPUR, 24 NOVEMBER, 2021 – Protein is a vital part of every diet as it fuels energy. It is an important macronutrient that every cell in the body requires. The need to maintain good health while boosting the body’s natural defences are top priorities for people to observe in their dietary habits. It is crucial to practise consumption of adequate protein in an effort to remain healthy in current times.  People have begun to place emphasis on living healthy.

A study conducted by the Ministry of Health highlighted the average protein intake among Malaysians at 57g is lower than the recommended intake by the World Health Organisation at 83g per day.[1] The deficiency of protein can increase the risk of skin, hair and nail problems, bone fractures, loss of muscle and infection.

Health and wellness company, Amway Malaysia strongly believes in the importance of protein, the need to strengthen the body’s defence system and observing healthy lifestyle. Amway Malaysia aims to raise awareness on the need to improve the intake of protein to remain healthy and strong while the nation transitions to an endemic stage.

Recently, the company also revealed that 7 in 10 Malaysians started consciously living healthy and are concerned about the source they consume either as they eat, drink and ingest. The Amway Global Consumer Survey conducted among 1,000 Malaysians, highlighted they are making positive changes after the pandemic, such as diet (53%), fitness routines (55%), multivitamins or other supplements (56%) and personal care (45%).  It was highlighted that Malaysian consumers (74%) look at traceability as an important factor when making the decision to purchase health and wellness products.

The findings reflect that Malaysians are being careful about what they consume in an effort to stay healthy and have a safe lifestyle, more so following the pandemic. The need to know the source of the product has a significant impact on consumers’ trust in the company.

Dietitian Indra Balaratnam 

Indra Balaratnam, a dietitian said, “We observe that people have begun to live beyond the pandemic by self-learning about nutrient knowledge as they realise that maintaining a healthy lifestyle is important. People always recognise protein as the supplement of muscle builder accompanied by exercise, and neglect its function on repairing the body tissue, maintaining existing muscle mass and boosting energy.

“Protein is crucial to good health. The benefits are linked together towards body development, metabolism, repair, fluid balance, and immune health,” she explained.

“In order to have sufficient intake, you can easily consume food such as meat, fish, eggs, dairy products, seeds, nuts and beans. It is also advisable to take protein powder as a dietary supplement to fulfil the deficiency. This would depend on your body’s needs.” she advised.

She added that people should stay vigilant even though Malaysia is gradually reaching its fully vaccinated rate coupled with the lifting of the travel restrictions as it is vital to ensure a healthy and stronger body condition. Failing which, the effort of living consciously with positive changes will be futile.

Although Malaysians are shifting their living habits towards a more mindful lifestyle, they seem to be struggling to balance their intake of nutrients given the rich and diverse food available.

Mike Duong, Managing Director of Amway Malaysia, Singapore and Brunei commented, “We should always identify our body’s needs while practising a consciously living lifestyle to ensure that we are getting the right nutrients. As a firm believer in the adage, prevention is better than cure. We at Amway are committed to empowering the public with the right knowledge on health and wellness for them to make wise decisions in relation to their health and have a well-balanced lifestyle.

“We are driven to help people live better lives and make positive changes. Armed with the right information, the desire to take positive steps and access to Protein Supplements brands such as Nutrilite™, the world’s #1 selling protein supplements brand,[2] consumers can be assured of consuming pure, safe and effective products to fulfill their protein intake. These products are grown, harvested and processed on Amway’s certified organic farms. Together, we can create a healthy society and rebuild a stronger nation,” concluded Mike Duong.

To further enhance the understanding of protein and the importance of having a strong body defence system, Amway is currently conducting a campaign collaborating with healthcare professionals, dieticians, social influencers to share their expertise and insight on encouraging the right consumption of protein per day. Amway will be hosting a virtual session known as  “Start Your Day Right with A Healthier Drink” in December on Amway’s Malaysia Facebook page which will be deliberated by a panel of experts namely, nutritionist, fitness instructor and dietitian.

About AMWAY (Malaysia) Holdings Berhad

Amway (Malaysia) Holdings Berhad (“AMWAY Malaysia”) has been listed on the Bursa Malaysia Main Market since 1996. AMWAY Malaysia is a leading health & wellness company in Malaysia with a core force of more than 274,000 AMWAY Business Owners (ABOs). In 2010, the company was awarded a 10-year direct selling license by the Ministry for Domestic Trade, Co-operatives and Consumerism. Over its 45 years in Malaysia, the company has offered an attractive business opportunity and supplemental income to Malaysians from all walks of life, selling differentiated, high-quality and value-for-money products. To buy our products, sign-up to be an ABO, or simply to learn more about our broad range of products, please visit our website www.amway.my or find us on Facebook at www.facebook.com/amwaymalaysia. 

[1] National Health Morbidity Survey 2014: Malaysian Nutrition Survey (MANS): https://iku.moh.gov.my/images/IKU/Document/REPORT/NHMS2014-MANS-VOLUME-2-SurveyFindings.pdf

[2] https://www.euromonitor.com/amway-claims Source Euromonitor International Limited; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2021.

 

 

New Ho Yan Hor Sour Plum Herbal Tea Drink for those who are active, on-the-go

Hovid has recently launched Ho Yan Hor herbal tea with sour plum. The latest herbal tea contains a special blend herbal tea of 29 types premium traditional Chinese herbs in Pur Erh tea base that reduces discomfort of “heatiness” in the body and relieves sore throat. The drink is suitable for all ages to enjoy as a daily beverage.

The new Ho Yan Hor Sour Plum Herbal Tea Drink comes in a sugar free formula and caters to the active and on-the-go people who want to enjoy the cooling and refreshing benefits of Ho Yan Hor tea with convenience, anytime and anywhere.

In Malaysia, Ho Yan Hor RTD herbal tea is positioned as ideal for young consumers who tend to “enjoy first, worry later,” which is a phenomenon we are also seeing in China with “punk health.” In China, young consumers are squeezing in healthy habits into the day to make up for other unhealthy habits.

 

New recipe suggestion for Maggi Pedas Giler involves cheese and full cream milk

Image by Minimesinsights.com

Nestlé Malaysia is promoting a new recipe for Maggi Pedas Giler, which is a range of ‘Extra Spicy, Extra Shiok’ instant bowl noodle. The easy-to-prepare recipe just needs consumers to add 80ml full cream milk and 2 slices of cheese to create an upgraded cheesy eating experience. This example illustrates the potential of cheese to feature in more food application in Malaysia.

New Ayam Brand Chopped Tomatoes made from 100% European tomatoes

Ayam Brand has made available chopped tomatoes in a carton format in Malaysia. The latest innovation uses 100% European tomatoes with no added salt and sugar. The Ayam Brand Chopped Tomatoes or Tomato Cincang in Malay is another convenient product to target more in-home meal preparation. The price for a 380g pack is RM 4.20.

Pocky has a new Nusantara flavour in the form of coconut and brown sugar

Ezaki Glico is paying tribute to Indonesian nusantara flavour with the launch of Pocky Coconut and Brown Sugar as it localises its flavour for the local audience in Indonesia. The latest snack is exclusively for Indonesia.

Eaki Glico has done similar flavour localisation for markets such as Singapore, Malaysia and Thailand in the past. It is interesting to see how some ingredients like coconut and brown sugar are associated with certain countries.

True Vitamin Water enters the market as an energising healthy drink

Mr Papon (left) and Mika Chunuonsee, a professional football player with True Bangkok United Football Club, promote True Vitamin Water.

CP Group subsidiary True Lifestyle Retail Co has launched True Vitamin Water infused drinks in Thailand. The entry of True Vitamin Water has intensified competition in the vitamin water segment. The product is positioned as an energising healthy drink without the caffeine.

True Vitamin Water is available in two flavours Alive featuring tropical fruit flavour with vitamin B complex and minerals like zinc and Care with orange flavour featuring vitamin C, A, E and magnesium.

True Vitamin Water comes in 480ml and is sold at True Coffee and 7-Eleven branches.

True Lifestyle Retail has previously launched True Coffee in RTD format and has sold over 3 million cans in the past 6 months. True does have the advantage of channel as CP runs the nation’s largest convenience store chain.

BaWangChaJi new collaboration with Evian offers a crisp and clean tasting brew tea

BaWangChaJi, which has been serving premium tea-based beverages to Malaysians with a modern twist since 2019, has collaborated with Evian to introduce Organic Oriental Beauty Cold Brew. The new launch features the use of Evian natural mineral water from the French Alps, thus creating a crisp and clean tasting brew tea.

The perfect pH level and mineral content of Evian spring water is said to bring out the optimal flavour and aroma of the tea leaves.

The new drink is vailable at BaWangChaJi Solaris Flagship Store and BaWangChaJi Sunway Pyramid Flagship Store only.

This innovation highlights the potential to improve the refreshment plus the premium quality of a drink through the use of Evian mineral water.

Wall’s and Doi Kham launch Mixed Tomato ice cream

Image from ขนมใหม่ ณ ไทยแลนด์

Wall’s Thailand has collaborated with Doi Kham yet again and this time with a new Mixed Fruit Tomato ice cream, which is high in vitamin C. Doi Kham is the maker of processed agricultural products and is one of the royal projects of His Majesty the late King Bhumibol Adulyadej. Doi Kham is also a leader in tomato products.

Wall’s has previously launched Pink Guava ice cream with only 80kcal and passion fruit ice cream with Doi Kham.

Herbal drink P80 Longa has won Premium Herbal Product award

The herbal drink P80 Longa, created by PM80 Ltd, won the Department of Thai Traditional and Alternative Medicines second Premium Herbal Product award on 27 September 2021. P80 Longa is a health drink produced from the longan fruit.

This fizzy drink, known as the first carbonated longan drink in Thailand, contains vitamin B complex and vitamin C. The drink can now be bought at all 415 branches of Tesco Lotus nationwide.

Gift Ideas for Christmas and the New Year – Toast to another year well-served with Lyre’s

Classico Grande 750ml

It’s beginning to look a lot like the most anticipated holiday season: Christmas! Lyre’s, the world’s most awarded non-alcoholic spirit brand, has all the treats and trimmings to cater to your disparate catalogue of tastes this Christmas and New Year. Whether it is an inclusive, intimate dinner setting for family and friends to celebrate the year or a gift for that one friend who has been trying to find healthy and dry fixes for Dry January, Lyre’s is the perfect one-stop-shop.

Off the back of producing their millionth bottle in two years, Lyre’s continues to create exceptionally crafted non-alcoholic spirits that look, taste and sashay around the palate just like the original spirits and cocktails that inspired them. Determined to replicate more of the world’s most famous alcoholic categories, the world’s now most widely distributed non-alcoholic spirits brand has grown its exquisite portfolio with its newly launched Classico Grande which was created to capture the essence of sparkling wine as an aperitif with flavours that are distinct and contemporary. The new bottle of bubbly will join Lyre’s 13 other non-alcoholic spirits and its range of five canned cocktails.

Lyre’s Passionstar Martini Classico 750ml

First introduced in a single serve can, Classico is now available in a larger format suited to any sort of celebratory gathering with friends and loved ones. The new addition delivers a classic, dry finish with notes of granny smith apples and fresh peaches. The Classico Grande is best served on its own, freshly popped and poured into a chilled flute or coupette for guests to say cheers and reflect on their year. Cocktail aficionados can even create their own exceptional tipples with Lyre’s collection of cocktail recipes. From drinks like Lyre’s Passionstar Martini to Lyre’s Amaretti Sour, guests will be spoilt for choice with the multitude of cocktails they can create and enjoy their way. Available exclusively on Lyre’s e-commerce site, 750ml bottles of Lyre’s Classico will be available at SGD $36 per bottle.

Lyre’s Pink Gin Fizz Glassware Set

If you are looking to replenish your glassware collection leading up to the holiday get-togethers or for gifts this season of joyful gifting, Lyre’s e-commerce exclusive gift bundles are not to be missed. Lyre’s will be launching different glassware sets suited for any Christmas and New Year soirées. Get your non-alcoholic spirits stash ready for an inclusive festive season with Lyre’s Espresso Martini Set (SGD $134.95), Lyre’s Negroni Set (SGD $177) and Lyre’s Pink Gin Fizz Set (SGD $134.95). All these sets include spirits needed to create the best non-alcoholic replica of classic cocktails and will come with elegantly engraved glassware that would be a welcome addition to any home bartender’s collection.

Overwhelmed with endless checklists that come with planning for the holiday season? Lighten your holiday planning woes with Lyre’s Gift Finder Tool and Party Planner, and make sure everyone has a gift and is fuelled up at your next event. Lastly, if you are looking for great deals on your favourite Lyre’s spirits, keep an eye out for their 12 Days of Christmas Advent Calendar, where there will be a special offer on the Lyre’s range every day starting from 1 December 2021 to 12 December 2021. 

Feel free to browse through Lyre’s collection of recipes here.

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