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MAGGI – 5 Teen Chefs Emerged As Champions In MAGGI Nationwide Cooking Competition

MSSCC 2021- Grand Winner, Rafidah

Approximately 1,000 students from 350 schools in Malaysia participated in the MAGGI® Secondary School Cooking Competition 2021

Kuala Lumpur, November 24, 2021 – The recently-concluded MAGGI® Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia.

Approximately 1,000 aspiring young students, aged between 13 to 15 years old from 350 schools across the nation displayed not just their extraordinary cooking talent, but also to make the right nutritional choices with the ‘Pinggan Sihat Malaysia’ or ‘Suku-Suku Separuh’ (Malaysian Healthy Plate / Quarter-Quarter Half) concepts towards building healthier eating habits.

The MSSCC 2021 marks MAGGI®’s 25th year of collaboration with the Ministry of Education Malaysia, serving as a nurturing platform for the younger generation to cultivate culinary and life skills, knowledge and self-efficacy which are critical towards confidence building and character development in their lives.

Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad

According to Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad, “Catering to the new reality post COVID-19 pandemic, we moved the competition from on ground activation to a fully virtual platform for the first time this year, enabling all students to participate without compromising on health and safety. As many school children are still staying home due to the pandemic, this is the opportune time for them to cultivate their cooking skills. This competition continues serves as a platform for these young talents to showcase their hidden talents as well as a knowledge sharing opportunity through various educational modules by industry experts.”

MAGGI Chef, Chef Sharifah Hamidah

Participants were required to submit their recipes in a video format and were judged based on the creative use of ingredients, cooking skills, presentation and culinary inspiration. Four brand-new online learning modules via Google Classroom were also introduced through a collaboration with celebrity Chefs and cooking personalities to support the continuation of learning during the COVID-19 pandemic.

The four learning modules consists of:

  • Healthy and Balanced Cooking’ with MAGGI® Chef, Chef Sharifah Hamidah and Nestlé Nutritionist Mrs. Ven Luan;
  • Learning Food Safety and Hygiene’ with MAGGI® Chef, Chef Muluk;
  • Professional Food Styling Tips’ with celebrity chef and TV host, Chef Sherson Lian; and
  • Building your Self-confidence’ with Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman.

From a total of 16 winners representing 13 states and 3 federal territories, five national winners were eventually selected as champions, comprising of:

  • Rafidah Fitri Binti Hamidzol, 15, from SMK Syed Alwi, Perlis;
  • Muhammad Faaris Salihin Bin Mohd Firdaus, 13, from Sekolah Sultan Alam Shah, Putrajaya;
  • Nursyafiqah Binti Mohd Azmi, 14, from SMK Intan Perdana, Negeri Sembilan;
  • Yap Mei Wei, 13, from SMJK Katholik, Selangor; and
  • Jaymee Ong Miin Li, 15, from SMJK Heng Ee, Pulau Pinang.

According to Rafidah Fitri Binti Hamidzol, the Grand Winner of MAGGI® Secondary School Cooking Competition 2021, “My grandmother’s cooking was the inspiration for my Mixed Herb Rice and Tilapia Wrap Satay (Nasi Ulan & Sate Lilit Ikan Tilapia) recipes. Among the ingredients that I used were herbs and vegetables that I grow around my home. With this recipe, I hope to reintroduce healthy, nutritious traditional cuisine especially to young Malaysians.”

First runner-up Muhammad Faaris Salihin Bin Mohd Firdaus, who prepared a Shrimp with Padang Sauce (Udang Sos Padang), said he was inspired to take up cooking after his mother passed away. “I took up the responsibility of preparing the meals for my father and siblings. I hope that my culinary efforts will bring a smile to their faces,” he said.

Other winning recipes include Nursyafiqah’s oil-free and nutritionally balanced Korean Egg Roll, Yap Mei Wei’s Rainbow Fried Rice (Nasi Goreng Pelangi) which utilises colourful ingredients depicting hope, joy and success, and Jaymee Ong’s Bird’s Nest (Sarang Burung) platter that symbolises the bond between families.

“We hope that these winners of the MAGGI® Secondary School Cooking Competition 2021 will become role models amongst their peers who are looking to take up balanced homemade cooking, just as their parents and teachers were role models to them. It has been an inspirational journey for us at MAGGI® as we witnessed these amazing young cooks bring an abundance of energy, confidence, creativity and culinary skills to the table. With continuous support from the Ministry, schools, teachers, parents and the community, we are humbled that this competition continues to support many young Malaysians in developing their culinary talents and enriching their knowledge in making tasty and balanced meals,” added Geetha.

Get to know the 5 winners of the MAGGI® Secondary School Cooking Competition and their winning recipes on https://www.maggi.my/en/nurturing/MAGGI-cooking-competition-2021/

About MAGGI® Secondary School Cooking Competition (MSSCC)

As part of MAGGI®’s commitment to encourage young Malaysians to make better nutritional choices, the MAGGI® Secondary School Cooking Competition aims to inspire and nurture budding chefs to discover the goodness of cooking homemade meals. In partnership with the Ministry of Education Malaysia, the objectives of the MAGGI® Secondary School Cooking Competition is to instil a love for well-balanced home-cooked meals amongst Malaysian students through a fun and interactive format; to promote awareness of good nutrition and to support them in potentially pursuing cooking as a career. Since its inception in 1997, the programme has positively impacted more than 10,000 schools and over 341,000 students.

Explore ‘Art In The City’ with Grab

  • Grab partners with Malaysia’s Cultural Economy Development Agency (CENDANA) as the official E-Hailing Partner to Art In The City 2021.
  • Leverages GrabAds to raise awareness and boost exposure for Art In The City to millions of Grab users on the platform. 
  • Grab provides convenient, safe and affordable mobility solutions for participants to rediscover the arts and culture scene of Malaysia. 

Petaling Jaya, 24 November 2021 – Grab Malaysia announces its support of CENDANA’s ‘Art In The City’ 2021 to help Malaysians rediscover the wonders of the local arts and culture scene as the initiative’s official e-hailing partner. Through this partnership, Grab will provide convenient, safe and affordable access to and from the various event and exhibition locations, and will be supporting specific exhibitions as well as raising awareness of the event by highlighting it on the platform via GrabAds.

The arts and culture sector have been severely impacted due to the pandemic and movement restrictions imposed throughout the past two years, with more than 90% of arts and culture practitioners reportedly negatively affected by the pandemic. In addition, a study by CENDANA also showed that 87% respondents believe that the arts were essential to their lives and 77% agreed that the arts helped them with their wellbeing during the MCO.

The partnership is part of Grab’s continuous commitment to support Malaysia in rebuilding herself in a post pandemic world, by playing a part in the recovery of the local arts and culture sector. Commenting on the partnership, Hassan Alsagoff, Country Marketing Head, Grab Malaysia, said “At Grab, we believe in leveraging our technology and network for the benefit of our communities.  With various exhibitions and events spread out across the city, Malaysians will need convenient, safe and accessible transport options. Hence, we are proud to be AITC’s official e-hailing partner to ensure all participants and visitors have access to affordable rides to the various event sites all around Kuala Lumpur. In addition to that we are also proud to support the success of AITC by highlighting them on our platform to our users.”

Speaking on the initiative, Izan Satrina Mohd Sallehuddin, CEO of CENDANA, shared that partnerships such as these are pivotal in re-energising the industries that are affected by the pandemic.

“We are encouraged to partner with Grab once again in supporting Malaysia’s creative sector in the new normal. Without partnerships like Grab and other partners, we would not have been able to dedicate more than 100 dynamic, colourful and optimistic programmes presented this year at Art In The City. It is through meaningful partnerships like these and the collaborative spirit that holds the potential to truly boost our arts and culture scene despite the pandemic. And we look forward to further collaborations such as these to cultivate arts and cultures in its role as the soul of the nation to truly showcase the strength that it brings to us all,“ shared Izan Satrina.

As the official e-hailing partner to Art In The City 2021, Grab will be providing exclusive Grab rides promos of RM5 off 3 with the promo code GRABTOAITC to provide convenient, safe and affordable access to and from the various event and exhibition locations beginning 25th November 2021.

In addition to providing convenient, safe and affordable rides, Grab will also be supporting ‘Art In The City’ via various sponsorships to support the sustainability and success of the event:

  • Grab is sponsoring 1 million GrabRewards points to the LOVEMYBATIK social media photo contest prizes in conjunction with the LOVEMYBATIK exhibition which will be shown at GMBB.
  • Grab is using GrabAds, its advertising platform, to help raise awareness about AITC to millions of Grab users by highlighting the event on the platform.

Apart from that, Grab will also be exhibiting at the Forest In The City event to educate Malaysians on its Carbon Neutral fee option for rides. The recently launched feature lets consumers add on 10 sen per ride to help neutralise their carbon emissions while using Grab transport services. The amount contributed will then go towards the Tropical Rainforest Conservation and Research Centre, a tree-planting project based in Perak that will help with the absorption of greenhouse gases.

About Arts In The City (AITC) 2021

Taking place from Oct 14  – Dec 28, 2021, Art In The City (AITC) is one of CENDANA’s leading arts platforms which engages with the Malaysian public. It presents a diverse line-up of exciting arts offerings each year including forums, masterclasses, dialogues, product launches and exhibitions in the heart of Kuala Lumpur, as well as selected cities across Malaysia. This year, there is even a festival slated to take place downtown! Come join in the fun at Art In The City, there is bound to be something for everyone!

More details on www.baskl.com.my/aitc

INTRODUCING “THE FOOD OF SINGAPORE MALAYS” – A LANDMARK BOOK BY KHIR JOHARI THAT EXPLORES THE HISTORY OF MALAY FOOD IN SINGAPORE

The respected Malay history and culture researcher’s debut book celebrates not just the cuisine of the Malays, but also the people and culture of the Malay Archipelago

Singapore, 25 November 2021 – “The Food of Singapore Malays: Gastronomic Travels Through the Archipelago” (Marshall Cavendish International) launches on Monday 29 November 2021. Written by Khir Johari, the 624-page book explores how history, geography and cultural beliefs have shaped and influenced Malay gastronomy – and Singapore’s role as a creative kitchen hub in this culinary evolution.

Khir’s first book is 11 years in the making and includes over 400 stunning photographs — mostly shot by photographer Law Soo Phye — of food and culture around the region as well as 32 detailed recipes for key Malay dishes. These range from classics like sayur lodeh and mee siam – a uniquely Singapore Malay dish – as well less well-known dishes like pindang serani, a light, tangy tamarind-based fish broth that is served at home.

THE REAL ROOTS OF MALAY CUISINE

Packed with research and meticulous detail, “The Food of Singapore Malays” traces the evolution of Malay cuisine in four comprehensive sections that guide readers to dip in for bite-sized bits of information, or indulge in a leisurely read if the mood strikes. Along the way, Khir takes readers on a journey through centuries of Malay food history from the 7th century to the present day, with Singapore at the heart of his narrative.

The book kicks off with People, Space and Place, a section that expands our perspective of
Singapore’s history by exploring stories of Singapore Malays. Alongside a narrative of the region’s burgeoning importance as a maritime hub, Khir discusses the many definitions of Malay that exist across the Malay Archipelago. He also focuses on the significance of Kampong Gelam, Singapore’s oldest Muslim quarter dating back to 1819. Khir grew up in the historic Gedung Kuning (Yellow Mansion), once an annex of the royal palace of the Sultan of Singapore. In this sprawling home, his four-generation family lived and some of Khir’s earliest food memories were defined.

Indigenous Ingenuity, the next section, shines a light on the almost-forgotten skill of foraging and how it has shaped Malay cuisine. Foraging, considered the oldest means of acquiring sustenance, requires little to no specialised tools and demands less exertion than agriculture and hunting — making it accessible to a wide spectrum of the community. The Malays developed a sophisticated understanding of how to forage and gather ingredients based on what nature has placed within their reach, from shellfish on our beaches and seafood caught by fishermen, to herbs still existing today, if you knew where to look for them.

The concepts of food as sustenance and medicine are explored in this section, too. Khir explores commonly-used techniques of preservation in Malay cuisine such as salting and fermenting – ingenious ways of extending the shelf life of ingredients in the tropics, especially in a time before refrigeration. The Malay system of traditional medicine is also revealed, in which many everyday dishes – the ingredients, how they are prepared and consumed – are actually preventive measures against potential illness.

A key highlight is the array of flavours in Malay cuisine. While it is generally accepted that there are five core tastes in cuisine — sweet, sour, bitter, salty, and umami, Malay cuisine features 12 flavour categories. Half of these categories are not perfectly translatable into English; “lemak” is a taste category unique to Malay gastronomy, as is umami to washoku (traditional Japanese food).

FOOD AND A SEARCH FOR IDENTITY

The inspiration for “The Food of Singapore Malays” is rooted in both Khir’s childhood in 1960s and 1970s Kampong Gelam, and later on in 1990s California where Khir went to university.

“Being away from family and home, you tend to examine and reflect on who you are,” he says. “I yearned to read in Malay, to taste the food of home, and to rediscover my roots.” He discovered that there were few books dedicated to Malay culture and cuisine, but in books on Southeast Asia, he would stumble across information about life in the Malay Archipelago.

Khir returned to Singapore in late 2007 after a six-year stint teaching mathematics in a California high school. He joined the Singapore Heritage Society where he started heritage trails in Kampong Gelam in 2010 as a way to get people interested in this historic district and its significance to present-day Singapore. “Kampong Gelam wasn’t just my childhood home,” he explains. “It was once upon a time a royal enclave, and the cradle of Malay culture in Singapore.”

Khir became increasingly aware that there is little documentation on Malay cuisine and its relationship with Malay culture, and the idea for “The Food of Singapore Malays” was sparked.

In the section Food as Civilisation, he explores the role of aesthetics in Malay cuisine, such as serving ware for different occasions and plating for festive feasts like nasi ambeng – food appeals not only to one’s sense of taste and smell, but also sight, and a dish must not only convey coherent flavours, bult also express coherent patterns. As with any culture, rituals and mythology in cuisine go hand-in-hand, and this is also highlighted in “The Food of the Singapore Malays”. The book ends with a section on Food and the Politics of Identity, an examination of how Malay cuisine today is the result of the region’s centuries-old global trade in commodities. Considering how shifting borders in today’s society might shape the future of Malay cuisine, Khir poses the question: What is Malay
cuisine today?

IT TAKES A VILLAGE

For over a decade, Khir Johari worked on “The Food of Singapore Malays”. “I was pretty much on my own,” he says. “With information so scattered, you have to be not just a historian, but a botanist, zoologist and anthropologist in order to connect the dots.

His other challenge: “In order to preserve what we have, we need to document. Sometimes, in order to document, we need to first reconstruct.” This spanned the gamut from regional trips to discover older foodways, testing recipes, fact-checking across multiple disciplines – and tapping the Malay community for help. Hundreds of people in Singapore, Malaysia, Indonesia readily contributed with photographs, anecdotes and even their homes once they understood that this book was meant to document their way of cooking and living.

“What began as a personal dream developed into a community project,” shares Khir. “What I hope the reader will find is the story of Singapore Malay food, stitched into a broader story of the people of the Nusantara (maritime Southeast Asia). Our own island is not only a recipient of the creations from all reaches of the Archipelago. It is a creative kitchen hub that continues to turn out its own interpretations of what it means to be delicious, and through that, what it means to be Malay.”

About The Food of Singapore Malays

“The Food of Singapore Malays: Gastronomic Travels Through the Archipelago”, explores in detail the history of the culture of Malay food in Singapore.

Written by Khir Johari, the book reveals how Malay cuisine has evolved to its modern-day form. Readers will discover how history, geography and cultural beliefs have shaped and influenced Malay gastronomy – and Singapore’s role as a creative kitchen hub in this culinary evolution. This landmark book celebrates not just the cuisine of the Malays, but the people and culture of the Malay Archipelago.

This book includes over 400 stunning photographs of food and culture around the region as well as 32 detailed recipes for key Malay dishes.

About Khir Johari:

Khir Johari, 58, is a respected Malay history and culture researcher and the author of “The Food of Singapore Malays: Gastronomic Travels Through the Archipelago”. More than a decade in the making, Khir’s first book is an exploration of the cultural anthropology of Malay food, and a showcase of how food has played a part in moulding Singapore Malay culture.

Grab Malaysia Launches Inaugural ‘Grab Lejen’; Celebrating Partners Who are Transforming The Community

  • Collaborates with renowned Malaysian cartoonist, Ujang, to create comics inspired by the best legendary stories of Grab’s driver- and delivery-partners throughout the year.
  • Mantap GrabBenefits, providing exclusive deals to give back to Grab’s community of partners.

Petaling Jaya, 26 November 2021 – Grab Malaysia introduces its inaugural Grab Lejen initiative to celebrate partners who have been a force for good in the community. Throughout this challenging year, Grab’s community of partners have been nothing short of amazing in their perseverance and dedication to continue serving Malaysians as frontliners. Therefore, this initiative aims to recognise their stories of dedication and further enrich their lives with enhanced benefits.

Commenting on the initiative, Director, Country Operations at Grab Malaysia, Rashid Shukor, says “Our partners have shown us that despite the trying year we have all gone through, there is nothing we cannot overcome as a nation if we show each other a little kindness. With this annual initiative we hope to continue honoring them for their incredible acts of service and kindness while serving fellow Malaysians. In addition, we are also looking to further expand the support Grab is providing them  for  their various needs.”

Showcasing legendary stories with Grab Lejen

Grab Lejen is an annual, month-long crowd-driven appreciation campaign to honor and appreciate the legendary members of Grab’s community of partners. Throughout the year we have seen and heard various stories of how our community has performed incredible acts of kindness and with this we want to continue highlighting those who have showcased what it means to leave no one behind.

To kick off Grab Lejen, Grab is proud to present Grab’s brand film, which showcases a compilation of the amazing stories this past year: GRAB LEJEN LAHIR DARI KESUNGGUHAN

In addition, Grab has collaborated with renowned Malaysian cartoonist Ujang to design comics inspired by the best true stories Malaysians have shared of driver- and delivery-partners going above and beyond the call of duty. These comics will be revealed after Grab’s weekly livestream events throughout the month with the real life partners receiving exclusive rewards from Grab as a token of our appreciation.

Here are two of the comics and stories which received the Grab Lejen recognition recently in the first live stream event for partners:

Mohamad Khairul Bin Gani, Grab Delivery-Partner

The launch of Grab Lejen is part of Grab’s wider commitment to celebrate its community under the banner of Festival Rakan Grab. For more information on these inspiring stories and the annual Grab Lejen initiative, please visit: GRAB LEJEN

Exclusive rewards with Mantap GrabBenefits

In addition to honoring Grab’s partners who have performed exemplary acts of service, Grab is also rewarding all partners by offering exclusive and relevant rewards on GrabBenefits in conjunction with the month-long celebration. These benefits are on top of what is currently already available for partners on GrabBenefits and were curated based on partners’ feedback on what would meet their needs best such as petrol rebates, vehicle maintenance and healthcare coverage.

Some of the special deals include fuel bonuses, discounted rates on car batteries and smartphones as well as on cleaning and hygiene products, and more.  Apart from that, Grab is also engaging with partners via livestream events to further educate partners on how best to leverage GrabBenefits.

*For more information on exclusive cost-saving deals from Mantap GrabBenefits, please visit: FESTIVAL RAKAN GRAB

GrabBenefits is a programme aimed to enrich our partners’ lives by offering them benefits, discounts, and loyalty programmes that allow them to maximise their earnings and save on everyday expenses as well as provide them with protection while they earn. The program consists of 3 main categories:

  • Protection
    Assisting partners in the protection of their welfare. This marks the third year anniversary of GrabInsure which provides Grab partners with work-related insurance coverage that protects both drivers and passengers on every job. This includes Grab’s Group Personal Accident that covers all on-the-job incidents, and the enhanced 24/7 GrabBenefits insurance that covers incidents outside of jobs for delivery-partners. Grab also introduced Grab Daily E-hailing Insurance as a convenient and affordable alternative to annual e-hailing insurance. In addition, GrabBenefits allows partners to conveniently contribute to SOCSO and EPF.Grab also recently collaborated with the Employees Provident Fund (EPF) to encourage Grab’s community of partners to contribute via EPF’s i-saraan programme. In addition, qualified Grab partners will also receive incentives offered by Grab of additional contribution of up to 10%.
  • Savings

Helping partners save cost on essential items needed to lower their operational costs. This includes rebates for fuel and vehicle maintenance via Grab’s panel of partners nationwide, and even setting-up multiple Grab Pit Stops for partners to rest. In addition, Grab also provides easy access to contribute to Zakat.

  • Academy
    Providing partners with access to upskilling courses on GrabAcademy via training and development programmes aimed at empowering driver- and delivery-partners with various skills. For example, Digital Literacy, in partnership with Microsoft, and Financial Literacy programmes to equip Grab partners with digital and financial skills and knowledge.

“As a homegrown tech enabler, we want to ensure that other than providing Malaysians with easy access to income, we also put in place efforts and initiatives that safeguard their welfare – from on-the-road savings and protection via insurance to quality living and financial resilience. With the launch of Grab Lejen and enhancing our GrabBenefits platform, we hope to give back to our community both by meeting their needs and honouring them,” concluded Rashid.

Beers & Cheers with our Premium Festive Campaign!

Participate and stand a chance to win prizes worth RM250,000 from 8 November to
26 December

SHAH ALAM, 26 November 2021 – It’s that most wonderful festive and celebration time of the year again. This time, Carlsberg Malaysia wants to bring you closer to your loved ones with a moment of togetherness, to celebrate this festive season together with its family of premium beers – Asahi, 1664 Blanc, Connor’s and Somersby.

Running from 8 November till 26 December 2021, this Premium Festive Campaign offers beer, stout and cider lovers a chance to win attractive prizes collectively worth up to RM250,000!

Caroline Moreau, Marketing Director of Carlsberg Malaysia

“In this joyous and festive season, we wish to bring our consumer together and elevate their Christmas and new year celebrations with our quality premium beers.” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

“2021 has been another challenging year. We have learned the importance of togetherness in the face of hardship and we hope that our beers can bring people together as we move forward to better times ahead. This campaign also comes with exclusive Advent Calendar that is full of surprise. We hope that consumers are able to recreate joyous moments at home with our premium beers, whilst having that touch of excitement of unwrapping our Christmas gifts just like back in pre-pandemic days”, she shared in joy.

At participating hypermarkets, supermarkets, and e-commerce sites, shoppers simply need to make a purchase of RM120 worth of any participating brands (Asahi, 1664 Blanc, Connor’s and Somersby) in a single receipt to stand a chance to win many prizes, including five Grand prizes of SMEG 50’s Retro Style Mini Fridge valued at RM 9,955 each.

Other prizes include Kitchen Aid Stand Mixer worth RM 3,199 (20 units), LeCreuset Round French Oven worth RM 1,950 (40 units), and Marshall Kilburn 2 Speaker worth RM 1,399 (60 units). Eligible participants will also be entitled to one WMF cutlery set worth RM 60 during the promotion period.

To spread the Christmas cheers and excitement in this festive season, consumers can also purchase an Advent Calendar Box Surprise, comprising 12 cans of our premium beers, exclusively at Carlsberg Official Store on Shopee. Shoppers also stand a chance to win Shopee vouchers or be one of the lucky winners to win prizes such as Ipad, Airpod, Montblanc pen and wallet, and more!

All promotions and contest are open to non-Muslims aged 21 and above. When purchasing and enjoying any of our premium brews (Asahi, 1664 Blanc, Connor’s and Somersby), remember to #CelebrateResponsibly – if you drink, don’t drive!

To find out about Carlsberg Premium Festive – “Redeem & Win” Promotion Terms and Conditions, read here: https://carlsbergmalaysia.com.my/newsroom/carlsberg-premium-festive-campaign-2021/

 

HaruPlate Brings Local Feels To Healthy Kids Meals

‘MY HaruPlate Masak-Masak Bundle’
Will Satiate Even the Fussiest Toddlers

Kuala Lumpur, Malaysia, 9 November 2021 – Parents often can’t wait to share their favourite dishes with the little ones, but unfortunately, not all local dishes are created with kids in mind. To help parents easily whip up healthy yummy meals that still burst with familiar local flavours for the kids, HaruPlate is launching in Malaysia with MY HaruPlate Masak-Masak Bundle.

This limited edition cooking kit features a trio of HaruPlate’s bestsellers – the legendary Tomato Sambal, crowd-favourite Sweet & Sour Sauce, and classic Pumpkin & Corn Curry – all-natural cooking sauces made from 11 different kinds of whole fruits and vegetables, with no added salt, sugar, or artificial preservatives.

Inspired by local and regional cuisine, the sauces can be used to easily prepare kid-friendly versions of Malaysian favourites like mee goreng, nasi lemak, ‘chilli’ pan mee, and even satay!

Known to satisfy the fussiest of eaters up to 12 years old, these little kitchen helpers were also formulated under the guidance and approval of HaruPlate’s Dietetics Advisor, Clinical Dietitian Jaclyn Reutens. To further ensure best-in-class standards in food manufacturing and safety, the magic happens in ISO- and Halal-certified facilities under license by the Singapore Food Agency (SFA).

HaruPlate CoFounder CEO Irvin Tan

Co-Founder of Singapore-based HaruPlate, Chen Shiqin, shared, “We’ve always dreamed of designing kids’ meals that attract, excite, and engage children, delivering an experience that feeds all the senses while ensuring that core nutrition needs are met – HaruPlate has made this dream a reality.”

HaruPlate CoFounder COO Chen Shiqin

“After gaining the trust and support of fellow mums in Singapore, we felt ready to share our creations with mum neighbours in Malaysia. We are excited by the possibilities, considering our close ties and Malaysia’s rich and vibrant food culture!

HaruPlate Founders Family

“HaruPlate’s mission is to bring Asian flavours that suit the local palette to kids’ meals. Like the kitchen elves you’ve never had, our cooking sauces are designed to be easy to use while fulfilling the nutritional needs for toddlers of the modern Asian parent. This alleviates busy parents’ stress over cooking and nutrition, making makan times healthy, but yummy!”, she added.

As an added touch to help families play more during mealtimes, the team’s designers came up with a bespoke silicone HaruPlaymat illustrated exclusively for the Malaysian launch.

In addition to bringing alive HaruPlate’s philosophy of Feeding The Senses, the HaruPlaymat also hopes to alleviate screen time exposure during mealtimes, an issue that has seen increased impact during the pandemic.

What’s in the MY HaruPlate Masak-Masak bundle

  • Tomato Sambal
  • Sweet & Sour Sauce
  • Pumpkin & Corn Curry
  • HaruPlaymat – Malaysia Exclusive Edition

MY HaruPlate Masak-Masak Bundle is available from 11.11 onwards at haruplate.com/haruplatemy, Lazada and Shopee.

Follow @haruplate.my and search #MYHaruPlate for more inspired recipes.

HaruPlate Recipe – Sambal Satay

 

Prudential Introduces PRUAll Care to Provide Comprehensive Coverage Beyond Critical Illnesses

PRUAll Care, a revolutionary plan covers 190 conditions and provides a lump sum payout for post-surgery recovery, intensive care support and mental health coverage.

KUALA LUMPUR, 26 November 2021 – Prudential Malaysia Assurance Berhad (PAMB) has introduced the first of its kind comprehensive coverage plan, PRUAll Care, that extends coverage beyond Critical Illness to include coverage for post-surgery recovery, mental health diagnosis, and intensive care support.

Eric Wong, Chief Customer and Marketing Officer of PAMB

Eric Wong, Chief Customer and Marketing Officer of PAMB said, “At Prudential, we want to provide peace of mind to our customers when faced with a Serious Illness. Supplementing a medical insurance plan which covers hospitalisation and medical treatment costs, PRUAll Care provides a lump sum amount to help alleviate financial stress so that customers can focus on recovery. With PRUAll Care, customers can use the lump sum payout as income replacement to cover basic living expenses, and recuperation costs such as additional medical equipment, nursing care, travelling expenses, medicinal supplements and so on.”

What makes PRUAll Care unique is their innovative approach to extending coverage beyond the traditional list of Critical Illness to also cover conditions which require major surgery with hospitalisation and the need for intensive care with essential life support. Prudential recognises that these conditions, known as “Serious Illness”, could cause major financial disruptions and would require extensive recovery periods.

Eric added, “Serious illness does not only affect physical health. We also understand the importance of mental wellness and its effect on one’s overall well-being. PRUAll Care provides mental health coverage to support conditions such as Severe Major Depressive Disorder, Schizophrenia, Bipolar Disorder, Severe Obsessive-Compulsive Disorder, Severe Autism Spectrum Disorder (Severe ASD), Tourette Syndrome (TS) and Attention-Deficit Hyperactivity Disorder (ADHD). Customers who are diagnosed with any of these mental health conditions will receive up to 20% of the total coverage in a lump sum payout*.

Prudential Malaysia recently interviewed Malaysians between the ages of 20 – 40 years and found that the interviewees were fully aware of the importance of recovery care following the diagnosis of serious illnesses. The consensus is that serious illnesses such as mental health conditions may strike beyond critical illnesses, therefore support throughout recovery is very much needed. Click here to watch the video.

In conjunction with the launch of PRUAll Care, Prudential is giving out a specially curated Watsons Health Care Box worth more than RM100 to customers who sign up today. In addition, customers can also enjoy a one-month premium cashback on PRUAll Care when purchased together with PRUWith You or PRUWealth Plus*. For more information, please visit PAMB’s website.

CARSOME OFFERS FREE CAR INSPECTIONS AT TEALIVE OUTLETS

L-R_ Eric Cheng, Co-founder & Group CEO of Carsome, and Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd.

KUALA LUMPUR, 25 November 2021 – Southeast Asia’s largest integrated car e-commerce platform, Carsome has entered a strategic partnership with Southeast Asia’s largest lifestyle tea brand, Tealive, which sees the setting up of Carsome Inspection Points at selected Tealive outlets nationwide. 

Consumers can now book a free car inspection at the selected Tealive outlets, where Carsome’s professional vehicle inspectors will conduct a thorough 175-point inspection on their cars in about 30 minutes – as fast as having a cup of bubble tea. 

Carsome Co-founder and Group CEO Eric Cheng explained that the collaboration enables both companies to leverage on each other’s expertise and retail presence in diversifying benefits for consumers. “Just as Tealive revolutionized the tea culture, Carsome does the same for the car buying and selling experience through trust, transparency, and technology. This strategic partnership is part of our expansion plans to extend our strategic footprint and reach out to more customers while offering even more convenience,” Cheng said. 

L-R_ Eric Cheng, Co-founder & Group CEO of Carsome, and Bryan Loo, Founder and CEO of Loob Holding Sdn Bhd, witnessing a car inspection by Carsome’s professional vehicle inspector

Loob Holding Sdn Bhd Founder and CEO Bryan Loo added, “Tealive is excited to be partnering with Carsome as we both are innovative and progressive homegrown brands in our respective fields. Now, our customers can enjoy a refreshing cup of bubble tea while their cars are being inspected. We hope that this partnership will increase traffic to Tealive outlets and diversify our customer base while strengthening brand presence for both Tealive and Carsome.” 

Customers who send their cars in for inspection at the Tealive outlets will get a free drink (equivalent to RM7) upon completion. Additionally, the first 30,000 customers will get a RM15 Shopee voucher with a minimum spend of RM30, for first-time users only. 

An offer price will be made upon completion of the car inspection; alternatively, customers can also opt to put their cars up for bidding to Carsome’s nationwide network of dealers. Carsome will handle all the paperwork for customers and complete payment in as quick as 1 hour (terms and conditions apply), promising a seamless and hassle-free car-selling process. 

Consumers interested in selling their cars can browse the list of the participating Tealive outlets here and book an appointment at carsome.my today.

The launch of Edelweiss flagship outlet, The Alps bar, Genting Highlands

Edelweiss elevates fans’ drinking experience with the launch of its flagship outlet and numerous pop-up bars in major cities.

KUALA LUMPUR, 24th November 2021: Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.  

While the hashtag #FeelTheAlps is gaining traction with fans taking their brand-new discoveries and adventures with Edelweiss to social media, Edelweiss continues to bring refreshing experiences into the city with the launch of the Edelweiss flagship outlet, The Alps bar, in Genting Highlands.

(L to R) Vasily Baranov, Sales Director of HEINEKEN Malaysia, Roland Bala, Managing Director of HEINEKEN Malaysia, Pablo Chabot, Marketing Director of HEINEKEN Malaysia

Located at Sky Avenue Mall, The Alps bar was launched today in the presence of the management team of Heineken Malaysia Berhad – Roland Bala, Managing Director, Pablo Chabot, Marketing Director, and Vasily Baranov, Sales Director. With them were Thaddeus Huang and Tan Koon Lin, owners of The Alps bar as well as Dato’ Edward Holloway, Executive Vice President, Leisure and Hospitality of Genting Malaysia. 

Members of the media and invited guests got an exclusive sneak peek into the world of Edelweiss right here at The Alps bar. The modern and sophisticated bar was majestically decked out to depict the essence of the Alps, and a highlight was the breath-taking view experienced from the first floor as they enjoyed a cold Edelweiss that truly brought the #FeelTheAlps experience to new heights. 

(L-R) Roland Bala, Managing Director of HEINEKEN Malaysia, Pablo Chabot, Marketing Director of HEINEKEN Malaysia, Vasily Baranov, Sales Director of HEINEKEN Malaysia

Every corner of The Alps bar was Instagrammable for guests to capture their #FeelTheAlps experience. They were served with delectable Austrian dishes to accompany their ice-cold refreshing Edelweiss, and to top it off, guests got to evoke their playful side with the exciting claw machine game to score exclusive prizes such as free stays in Genting Highlands, food and beverage vouchers, an at-home Blade Machine experience, and various other Edelweiss merchandise. 

At the event, guests were able to understand the Edelweiss brand better. They learned about the all-natural ingredients and the blend of fresh mountain herbs which makes Edelweiss as distinctive as it is. Guests then had the opportunity to tap their own Edelweiss from the exclusive Blade Machine and taste the fresh finish and subtle, fruity aftertaste to really immerse themselves in the experience.

“Edelweiss wants to inspire its fans to explore new adventures and experiences, and our aim is to provide different drinking experiences to our drinkers. As such, with the opening of our flagship outlet, The Alps, our fans’ experiences will reach greater altitudes with every sip of Edelweiss, especially when they get to pour themselves a cold one from the Blade Machine. For fans in other major cities of Malaysia, Edelweiss pop-up bars will be activated at outlets near them too,” said Pablo Chabot, Marketing Director of HEINEKEN Malaysia.   

The #FeelTheAlps Edelweiss experience is not only available at The Alps bar in Genting Highlands, but also at various pop-up bars in Penang, Johor, and Klang Valley regions. Updates on the pop-up bars can be found on Edelweiss’ Facebook and Instagram pages. 

Fans can also score exclusive Edelweiss merchandise when they purchase Edelweiss products. They can visit the social media pages at facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/ to stay updated, or even check out www.drinkies.my for more information about the ongoing promotions. 

All activities at The Alps bar were carried out by strictly adhering to the SOPs set out in line with the government’s safety guidelines. Edelweiss and all related promotions and activations are for non-Muslims aged 21 and above only. Enjoy responsibly. Do not drink and drive.

BEKO LAUNCHES ALL-NEW HARVESTFRESH FRIDGE WHICH MIMICS SUN CYCLE

New breakthrough technology to keep produce fresh for longer

23rd November 2021 – Eating healthy and wholesome foods is no longer just a trend but a new way of living. Fresh fruits and vegetables are an important part of a healthy diet and numerous research have shown that a healthy diet rich in fruits and vegetables may reduce the risk of cancer and other chronic diseases. But how do we keep our produce fresh for longer for better quality meals, while simultaneously steering towards a ‘zero-waste’ lifestyle?

Leading European Home Appliance brand – Beko has come up with a brilliant solution to this with its all-new Harvestfresh Fridge, the latest addition to its range of innovative products.

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First of its kind, Beko brings excitement on the launch of their cutting edge technology, HarvestFresh, that aims to empower new generations to Live Like a Pro, providing accessible wellbeing for all Malaysians. 

The revolutionary Harvestfresh technology, developed for Beko range of fridges, uses not one, but three effective colours – green, blue and red, which mimic the 24-hour sun cycle and natural sunlight. This combination will simulate the day light cycle – including times of darkness – to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased. 

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Fruits and vegetables start to lose vitamin content from the moment they are harvested up to the time they are consumed. These vitamins are key for boosting the immune system, supporting healthy cognitive brain function and providing natural antioxidants to protect the body from disease. All of which are prominent to ones’ wellbeing especially in today’s current situation.

Taking it one step further, studies have also shown that the 24-hour sun cycle technology has helped preserve vitamin A and vitamin C levels in fruits and vegetables for much longer. This is verified and approved by leading Total Quality Assurance provider Intertek Laboratories.

The wonders of this Beko HarvestFresh range doesn’t stop here – it also comes with a NeoFrost Dual Cooling system that maintains optimum cooling conditions, helping food stay fresh for longer. Unlike other fridge with a single cooling system, Beko Harvestfresh range boasts separate cooling systems where high humidity is maintained in the fridge while the freezer stays dry and frost free. This also means prevention of odour transfer in between the compartments, ultimately keeping the quality of the air inside at maximum levels. 

Beko home owners can also experience peace of mind knowing that the range of fridge is energy saving with the ProSmart Inverter Compressor technology. This essentially means faster cooling with less energy and four times quieter operation than average refrigerator compressors. This allows the fridge to adapt to temperature fluctuations quicker and most of all, helps you save on your bills. So, if your fridge is a humming, gurgling energy hog, it’s time to make the switch to Beko.

Mr Chan & Ms Kathryn

Commenting on the launch, Mr Chan Lock, CEO of Beko Appliances Malaysia said, “We have achieved yet another milestone here at Beko Malaysia by making the cutting edge Harvestfresh Technology available and accessible in our market. This is one of our many initiatives to strengthen our commitment in empowering new generations to live a healthier and more sustainable life.”

As a member of the Arçelik family, who’s commitment to the 2030 United Nations Sustainable Development Goals, sustainability is at the heart of Beko’s core business model. The brand strives to not only surpass quality standards but remain respectful of the environment to ensure a sustainable future for all. The Harvestfresh technology also helps in the brands main initiative to curb food wastage problems and successfully reduce carbon footprint one step at a time.

As the cherry on top, Beko’s HarvestFresh fridge fits perfectly into any home aesthetics. It comes in 2 chic and versatile colour variations – Dark Inox and Brushed Silver, which gives a designer flair and fits perfectly into any kitchen designs.

For more information on Beko Malaysia and to learn more about the HarvestFresh Fridge launch and other Beko products, please visit www.beko.my.  

You may also follow them on Instagram https://www.instagram.com/beko.my/ and  Facebook www.facebook.com/BekoMalaysia

 

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